IMG UNVEILS PROGRAMMING FOR NEW YORK FASHION WEEK: THE SHOWS FEBRUARY 2023 SEASON
IMG, the official organizer and operator of New York Fashion Week’s central event, New York Fashion Week (NYFW): The Shows presented by Afterpay, announced its slate of programming and events to complement the Official NYFW Schedule released by the Council of Fashion Designers of America (CFDA) in partnership with IMG in January 2023. NYFW: The Shows is produced by IMG FOCUS. and will take place February 10-15, 2023, live at Spring Studios and virtually at NYFW.com.
This season, NYFW: The Shows and the American Collections Calendar will begin on Friday, February 10th with IMG Fashion Alliance designer Rodarte. Following the runway show, IMG will host a party at the newly opened Jac’s On Bond celebrating designers Kate and Laura Mulleavy on their Fall 2023 collection.
On Saturday, February 11th, IMG Model Ella Emhoff will host a one day only ‘Ella Emhoff Likes To Knit’ pop-up at Spring Studios, welcoming the industry to preview her handmade, one-of-a-kind knitwear. The pop-up will close with a cocktail party at Spring Place.
In collaboration with IMG, the Black in Fashion Council Discovery Showrooms supported by Shopify: the commerce platform that powers millions of small businesses and global brands, will return for a sixth season. The Showrooms will feature designers Cise, Diotima, Ella Lisque, Jeofroi, Made by Ciraco, Madamette, Oak and Acorn, Sincerely Ria and Torlowei. The BIFC Discovery Showrooms will run February 11-15, offering visibility to emerging Black designers with leading fashion stakeholders. Alumni of the BIFC Discovery Showrooms include Theophilio, House of Aama, Harbison, A. Potts, Kenneth Nicholson, and Marrisa Wilson.
Afterpay, the leader in Buy Now Pay Later (BNPL) payments, has created all-access experiences for consumers and will be supporting the next generation of designers with RunwayX by Afterpay, a new space at Spring Studios built exclusively to showcase emerging creatives who represent the future of fashion. Beginning Saturday, February 11th, RunwayX by Afterpay will have two runway shows daily, with Aknvas, BruceGlen, Colin LoCascio, KGL, Melke, Private Policy, Sukeina and Tia Adeola.
In the lobby of NYFW: The Shows, Afterpay has created The Afterpay Xperience, an immersive takeover open to the public with live runway show viewing parties, photo moments, a customization station using deadstock materials and more. Consumers can register for free tickets at NYFW.com/Afterpay. On February 13th, NYFW: The Talks will return with the Future of Fashion presented by Afterpay. An expert panel will discuss fashion technology and innovation featuring Natalie McGrath, VP of Marketing at Afterpay; Lior Cole, American Fashion Model and Web3 Entrepreneur; Leila Mashouf, Co-Founder and CTO of Rubi Labs; and Matt Choon, CEO and Founder of Bowery Showroom; with moderator Nikki Ogunnaike, Senior Digital Director of Harper’s Bazaar.
Throughout the week, TRESemmé will be hosting styling appointments at their NYFW: The Shows Salon, where attendees will also have the chance to view a short film from the latest Pro Infusion campaign titled, ‘Fluid,’ which features a mesmerizing underwater routine centered around the fluidity of hair produced by Creative Director, IMG Model and award-winning Choreographer, Parris Goebel, and performed by the USA Olympic Artistic Swimming Team. Coming straight from The Big Game in Arizona, Parris Goebel will speak on a NYFW: The Talks panel presented by TRESemmé to discuss Fluidity in Fashion and Beauty alongside designer Jonathan Simkhai and Celebrity Hairstylist Lacy Redway.
IMG will roll out two new social series for Black History Month. The first, ‘Spotlight Series – Black Impact,’ highlights designers, models, photographers, stylists, executives, and industry leaders who have left their mark on the industry. The second, ‘Where It Came From,’ will be an educational series with history lessons on trends including Logomania, Luxury Sneakers, and the Portrait Neckline, and their origins in the Black community.
In addition, IMG will be digitally activating with Black Beauty Roster, a digital diversity & inclusion platform focused on diversifying beauty across fashion and media. BBR will bring followers real-time coverage backstage at Studio 189, highlighting hairstylists and makeup artists within their network who will be showcasing methods for styling textured hair and shade matching, live on Instagram and TikTok.
As the official partner of NYFW: The Shows, On Location, a premium experience provider, will offer fashion fans access to once-in-a-lifetime moments that only take place at NYFW. Tickets can be purchased to shows including Altuzarra, Badgley Mischka, Christian Cowan, Sergio Hudson, Bibhu Mohapatra, Puppets and Puppets, and The Blonds among others, HERE.
NYFW: The Shows is presented by Afterpay with official partners TRESemmé®, Yahoo, Core Hydration® and OTRTM Premium Cocktails.
Through NYFW: The Shows, IMG supports designers in various capacities, including runway and fashion presentations, content, programming and premium experiential hospitality. The official expanded programming schedule for NYFW: The Shows February 2023, which features more than 125 designer activations is now live HERE.
The digital destination of NYFW: The Shows is NYFW.com, the go-to destination for exclusive designer content, live streamed fashion shows, cultural programming, and commerce surrounding New York Fashion Week. Shows and presentations will also be presented on Runway360, CFDA’s centralized digital hub. Followers can also get a front row seat to Fashion Week by following @NYFW across TikTok, Instagram, Twitter and Facebook.