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Bob Marley illustrated by Kaelen Felix for 360 MAGAZINE.

Bob Marley

Today, episode six of Bob Marley’s Legacy documentary series continues with “Ride Natty Ride,” a visual celebration of what Bob Marley and his music means to the surf and skateboarding community worldwide. Featuring interviews with the godfather of Jamaican surfing and owner of the Jamnesia Surf camp, Billy “Mystic” Wilmot, Jamaican surfer/skateboarders, Shama “Superman” Beckford and Ivah Wilmot, local Jamaican skateboarders, Froggboss WellRaggedy, and Kalya Wheeler, American Pro Skater from Long Beach, CA., Boo Johnson and art director and friend of Bob Marley, Neville Garrick. The episode details the importance of community, self-expression, and the feeling of freedom within the surfing and skateboarding cultures while drawing parallels to Marley’s music.  Ride Natty Ride is available from today on Bob Marley’s Official YouTube Channel. Watch HERE.

The Legacy episode follows the digital EP release of Songs of Freedom: Rarities, which features Marley songs from alternate mixes previously unavailable for streaming, including the original version of “Iron Lion Zion,” “Is This Love” (horns mix), “One Love/People Get Ready” (12” mix) and more. Listen to Songs of Freedom: Rarities EP HERE.

UPCOMING EVENTS & PROJECTS

Earlier this month, Oakley® unveiled their powerful remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were co-written by Oakley Athletes, including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan, and Ítalo Ferreira and performed by American-born, British-Jamaican singer-songwriter, Celeste. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them. Listen HERE. Watch the video HERE.

Coming this October, and in continued celebration of the late musical and cultural icon’s 75th birthday, Rizzoli will be publishing Bob Marley: Portrait of the Legend, a celebration of the life and influence of the forefather of reggae, and the first book of its kind authorized by the Marley Family. Curated by Ziggy Marley, drawing exclusively on images from the Marley family archives, Bob Marley: Portrait of the Legend showcases over 150 photographs in celebration of the life of one of the greatest musical and sociopolitical icons of twentieth-century pop culture. Making the most of its oversize pages, the book is designed as a monument to Marley’s influence, mixing the iconic and the intimate, bringing together striking images of his on-stage performances, along with glimpses into his creative process in and out of the studio, and family life in Jamaica.

About the release, Ziggy Marley said, “I am blessed to present to you this very special collection of photographs from our archives. There is a cliché term, “a picture is worth a thousand words.” From my experience of looking through hundreds and hundreds of photos for this book, I will say, yes, it is true.” For more details, click HERE:

Amazon Music recently announced [RE]DISCOVER; a new global brand developed to support artist catalogs across all music genres, Bob Marley as the first Artist of the Month for August. The [RE]DISCOVER brand showcases carefully curated artist playlists across various genres and takes listeners on a career-spanning journey of musical discovery, or re-discovery, through the featured artist’s entire body of work. Learn more about [RE]DISCOVER Bob Marley HERE.

The launch of [RE]DISCOVER and its Artist of the Month campaign also includes the creation of a Bob Marley artist store on Amazon.com.The [RE]DISCOVER campaign includes links to stream and download Marley’s music; physical music selections; links to related films and books; and a collection of exclusive merchandise including clothing featuring intimate photos of Marley taken by David Burnett, from his published book titled Soul Rebel. Also available now is a brand-new Wrangler x Bob Marley denim collaboration, available only at the Official Bob Marley Amazon Store. And later this Fall, Amazon Music HD will exclusively stream selected tracks from Legend: The Best of Bob Marley & The Wailers, in immersive 3D Audio on Amazon Music HD as a part of [RE]DISCOVER. For the first time, fans will be able to hear iconic songs like “I Shot the Sheriff,” “Exodus,” and “Is This Love” mixed in Dolby Atmos.

BOB MARLEY’S IMPACT

In this digital era, Bob Marley remains one of the most followed posthumous artists on social media, and MARLEY75 will serve to bring his music and message to the digital foreground, reaching new audiences and perspectives with innovative content and groundbreaking technology. Special live events, exclusive digital content, recordings, exhibitions, plus rare and unearthed treasures will also be revealed throughout the year. Bob Marley’s music continues to inspire generation upon generation, as his legacy lives on through his message of love, justice, and unity, a sentiment needed more than ever in 2020. In conjunction with Tuff Gong and UMe, a division of the Universal Music Group, the Marley family will continue to ensure the highest quality, integrity, and care is taken to honor Bob’s legacy and to celebrate one of the 20th century’s most important and influential figures.

Additional information on MARLEY75 events will be revealed soon.

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#BobMarley75

ABOUT BOB MARLEY:

Bob Marley, a Rock and Roll Hall of Fame inductee, is notable not only as the man who put reggae on the global map but, as a statesman in his native Jamaica, he famously brought together the country’s warring factions. Today, Bob Marley remains one of the 20th century’s most important and influential entertainment icons. Marley’s lifestyle and music continue to inspire new generations as his legacy lives on through his music. In the digital era, he has the second-highest social media following of any posthumous celebrity, with the official Bob Marley Facebook page drawing more than 70 million fans, ranking it among the Top 20 of all Facebook pages and Top 10 among celebrity pages. Marley’s music catalog has sold millions of albums worldwide. His iconic collection, LEGEND, holds the distinction of being the longest-charting album in the history of Billboard magazine’s Catalog Albums chart and remains the world’s best-selling reggae album. Marley’s accolades include inductions into the Rock and Roll Hall of Fame (1994) and ASCAP Songwriters Hall of Fame (2010), a GRAMMY® Lifetime Achievement Award (2001), multiple entries in the GRAMMY® Hall Of Fame, and a star on the Hollywood Walk of Fame (2001).

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Sam Smith – Diamonds

Capitol Records will release Sam Smith’s new album, Love Goes, on October 30th. Today, as the album pre-order launched, they shared their new single, “Diamonds,” a dazzling dancefloor anthem that showcases Sam’s unforgettable vocals in a defiant tale of love lived without regret. Smith wrote the track with Shellback (Adele, Maroon 5, Taylor Swift) and Oscar Holter (The Weeknd, Tove Lo). Shellback and Oscar Görres (MARINA, Allie X) produced. Download/stream “Diamonds” HERE.

In the official video, Smith dances alone with abandon, reveling in their newfound freedom and emerging from a stormy night to greet the morning sun. The clip was directed by Emmy award winning filmmaker Luke Monaghan, who also teamed up with Smith on such videos as “Too Good At Goodbyes” “Writing’s on the Wall” and “I’m Not the Only One.” Their work together has amassed over 2.5 billion streams. Watch the “Diamonds” video HERE.

The album’s 17 songs were written over the course of the past two years. The pandemic gave Smith a fresh perspective on the album and impacted both its title and the recording of tracks such as the recently released “My Oasis,” a cross-continental collaboration with Burna Boy. As Smith details in this announcement, posted today, “Every time I went into the studio I promised myself I would shoot for the stars and have no limitations…I am sorry it’s taken a while. But these unprecedented times gave me the room and space to fall in love with these songs all over again…After it all I still believe love is the answer. And with love in our hearts and kindness in our words and actions, we sing on.” The new album builds on the 30 billion career streams Smith has amassed and the global success of their multi-Platinum debut and sophomore albums, In the Lonely Hour and The Thrill of It All. For the artwork for Love Goes, Smith worked with world-renowned British fashion photographer/filmmaker Alasdair McLellan (Vogue, Kim Jones, Louis Vuitton) to bring their vision to life. Love Goes is available for pre-order HERE. Fans who pre-order the digital album will instantly receive “Diamonds” plus “My Oasis,”“Dancing with a Stranger,” the chart-topping collaboration with Normani that has sold more than 13 million units and racked up over 2.5 billion streams worldwide, “To Die For” and “How Do You Sleep?” The new album also features collaborations with Labrinth (“Love Goes”) and Calvin Harris (“Promises”). See below for track listing. Love Goes follows 2017’s The Thrill Of It All, which debuted at No. 1 on the Billboard 200 and also topped the charts in the U.K., Ireland, New Zealand, Norway, Sweden, the Netherlands and Belgium. Awarded four stars by Rolling Stone, the album included the hit single “Too Good At Goodbyes,” which recently became Smith’s second song to receive over a billion streams on Spotify, after “Stay With Me.” Smith, who has won GRAMMY, BRIT, Golden Globe and Oscar awards, recently featured on Tiwa Savage’s new song, “Temptation.”

TRACK LISTING – LOVE GOES

  1. Young
  2. Diamonds
  3. Another One
  4. My Oasis (feat. Burna Boy)
  5. So Serious
  6. Dance (‘Til You Love Someone Else)
  7. For The Lover That I Lost
  8. Breaking Hearts
  9. Forgive Myself
  10. Love Goes (feat. Labrinth)
  11. Kids Again

 BONUS TRACKS

  1. Dancing With A Stranger (Sam Smith & Normani)
  2. How Do You Sleep?
  3. To Die For
  4. I’m Ready (Sam Smith & Demi Lovato)
  5. Fire On Fire
  6. Promises (Calvin Harris & Sam Smith)
Maria Soloman illustration of Elton John for 360 MAGAZINE.

Elton: Jewel Box

Elton John announces the forthcoming release of Elton: Jewel Box. Released on November 13th via UMe / EMI, Elton: Jewel Box is an unrivaled collection containing 148 songs spanning 1965 to 2019 on 8CD, 4LP, 3LP, 2LP, digital download, and streaming formats.

The ultimate exploration into Elton’s extensive back catalog, Elton: Jewel Box covers deep cuts, rarities from the earliest stages of his and Bernie Taupin’s musical journey, B-side spanning 30 years, and songs discussed in his best-selling, critically acclaimed 2019 memoir Me. The 8 CD boxset of buried treasures comes in a beautiful hardcover book with the discs housed in the back, all wrapped in an outer slipcase. Each section comes accompanied by extensive notes, including a track-by-track commentary by Elton for Deep Cuts. Three different LP collections are also available to pre-order now – a 4LP gatefold black vinyl set of Deep Cuts (curated by Elton himself), a 3LP gatefold black vinyl set of Rarities and B-side highlights, and a 2LP gatefold black vinyl set “And This Is Me…”. All audio was mastered at Abbey Road Studios by GRAMMY-winning mastering engineer Sean Magee. With an unprecedented number of previously unheard and unreleased tracks painstakingly excavated from deep within the UMG archives, this is the ultimate treasure trove for Elton John fans.

As a first taster of some of the many gems gathered within Elton: Jewel Box, “Sing Me No Sad Songs” is today unveiled for the very first time. Listen here. Previously unreleased, the track was written and recorded as a band demo in 1969. “Sing Me No Sad Songs” is a fascinating first taste of what was to come from Elton and lyricist Bernie Taupin, and one that mentions not one, but two, future smashes in its lyrics – “Sad Songs (Say So Much)” from 1984’s Breaking Heartsalbum and Elton’s first UK chart-topping single “Don’t Go Breaking My Heart” from 1976.

Speaking of the release, Elton says, “To delve back through every period of my career in such detail for Jewel Box” has been an absolute pleasure. Hearing these long lost tracks again, I find it hard to comprehend just how prolific Bernie and I were during the early days. The songs just poured out of us, and the band were just unbelievable in the studio. I always want to push forward with everything I do and look to the future, but having time during lockdown to take stock and pull these moments from my memory from each era has been a joy. As a devout record collector myself, this project has really excited me, and I couldn’t be happier with the level of craft involved in such a carefully curated, lovingly constructed boxset. I’m sure my fans will enjoy it as much as I have.”

Available to pre-order hereElton: Jewel Box compromises of the below formats:

Disc Guide

Discs 1 & 2: Deep Cuts – A selection of personal favorites, curated by Elton. The box set book includes a track-by-track commentary by Elton.

Discs 3, 4, and 5: Rarities 1965 -1971 – Elton’s much sought-after 1960s and early 1970s demos and music that cemented the foundations of the iconic Elton John / Bernie Taupin writing partnership. The compelling, previously unreleased, missing piece in his illustrious career. Daryl Easlea narrates this fascinating story with contributions from those who were there at the time. These discs encompass 65 songs, all but a few of which have been stored in the vaults for more than 50 years. Most of these demos were recorded during sessions before Elton was signed to a recording contract or released his first album. Also included are the first song ever written by Elton and his debut appearance on a record (both “Come Back Baby” – 1965), Elton and Bernie’s first composition (“Scarecrow” – 1967), and newly-unearthed piano/vocal demos of some of Elton’s most acclaimed songs from his early albums. The packaging appropriately contains rare archival artwork and select original lyric sheets.

Discs 6 & 7: B-Sides 1976-2005 – Non-LP tracks and flipsides, never before compiled together. 36 gems that are now given another chance to sparkle – 17 previously only available on vinyl, resulting in all of Elton’s studio B-sides now being offered digitally for the first time in his career.

Disc 8: And This Is Me . . . – To coincide with the release of the updated paperback edition of Me, the final collection celebrates the songs mentioned by name by Elton in his acclaimed autobiography, closing Jewel Box with the 2020 Academy Award-winning duet with Taron Egerton, “(I’m Gonna) Love Me Again.”

Elton: Jewel Box is yet another marker in an incredible few years for the world’s favorite singer-songwriter. Since the release of the ultimate greatest hits album Diamonds in 2017, Elton has undertaken a breathtaking 3 years of activity that are unmatched in their ambition, reach and impact across generations of music fans. Elton announced his record-breaking Farewell Yellow Brick Road tour at New York’s Gotham Hall in January 2018, with a typically forward-looking virtual reality spectacular. Encompassing 5 continents and over 300 dates, this 3-year-long tour started in September 2018 and marks his retirement from touring after more than 50 years on the road. August 2018 saw Elton named as the most successful male solo artist in Billboard Hot 100 chart history. In 2019, the Farewell Tour was named Billboard’s Top Rock Tour and Pollstar’s Major Tour Of The Year. 2019 also saw the release of Elton’s critically acclaimed global bestselling autobiography, Me. The 2019 epic fantasy musical motion picture of Elton’s life, Rocketman, has been a commercial and critical hit, taking over $200m at the box office. It has won an Oscar, 2 Golden Globe Awards, and a Critics’ Choice Award, and garnered BAFTA nominations. Its soundtrack was also nominated for a GRAMMY Award. 2019 also saw Elton awarded the Légion d’ honneur, France’s highest award, for his lifetime contribution to the arts and the fight against HIV/AIDS.  He was also honored with both a Royal Mail stamp collection and Royal Mint coin collection. Diamonds, the ultimate greatest hits package of Elton and Bernie, has spent a staggering 148 consecutive weeks in the UK album charts, including 29 weeks in the Top 20 in 2020 alone, selling over a million copies worldwide in the process and recently reaching double-platinum status in the UK.

An unparalleled career that has forever changed the cultural landscape, Elton John’s collaborations with Bernie Taupin and others continue to shape the cultural landscape, break records, top charts, and win new fans across the generations. We’ve had the book, the film, the farewell tour, the fashion collections, and the greatest hits. And now, with Elton: Jewel Box, fans finally have the treasure trove of previously unheard and unreleased tracks they have been waiting for from the world’s favorite singer-songwriter.

About Elton John:

Elton’s career achievements to date are unsurpassed in their breadth and longevity. Elton is one of the top-selling solo artists of all time, with 1 diamond, 40 platinum or multi-platinum, 23 gold albums, over 50 Top 40 hits, and he has sold more than 300 million records worldwide.

He holds the record for the biggest-selling single of all time, “Candle in the Wind 1997,” which sold over 33 million copies. Diamonds, the Ultimate Greatest Hits album, reached the Top 5 of the UK album charts on its release in November 2017, becoming Elton’s 40th UK Top 40 album in the process. This release celebrated 50 years of his songwriting partnership with Bernie Taupin. August 2018 saw Elton named as the most successful male solo artist in Billboard Hot 100 chart history, having logged 67 entries, including nine No. 1 singles and 27 Top 10s.

Among the many awards and honors bestowed upon him are six GRAMMYs, including a GRAMMY Legend Award, a Tony and two Oscars, a Best British Male Artist BRIT Award, induction into the Rock and Roll Hall of Fame and the Songwriters Hall of Fame, the Kennedy Center Honor, Legend of Live Award, 13 Ivor Novello Awards between 1973 and 2001, and a knighthood from HM Queen Elizabeth II for “services to music and charitable services.”

In 1992, Elton established the Elton John AIDS Foundation, which today is one of the leading non-profit HIV/AIDS organizations and has raised over $450 million to date in the global fight against HIV/AIDS. In June 2019, President Emmanuel Macron presented Elton the Légion d’ honneur, France’s highest award, for his lifetime contribution to the arts and the fight against HIV/AIDS. Elton was awarded the Companion of Honour in the 2020 New Year Honours list. The highest acknowledgment in the list, Elton, became one of only 64 people to hold the honor. September 2019 saw The Royal Mail issue a set of 12 stamps as a tribute to Elton being one of the most popular and enduring music artists of all time. Elton is one of only two individual music artists to be featured in a dedicated stamp issue. In July 2020, the Royal Mint released an Elton John commemorative coin, the second in their music legends series, to celebrate “one of the most successful and enduring artists of all time.”

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Face mask illustration by maria soloman for 360 MAGAZINE article.

Anti-Mask Protest Sparked in Utah

By Payton Saso

On August 21, 2020, a protest was held in St. George, Utah that was organized in objection to wearing face masks. The debate about whether or not face masks help has been going since COVID-19 was declared a national pandemic, but one group decided to go a little further than online debates and hold a protest.

The protest came after the state governor, Gary Herbert, declared that masks would be mandated at school, USA Today reported. The marchers gathered at the Washington County School District where hundreds opposed forcing kids to wear masks saying, “safety is not as important as our freedom and liberty.”

The protest came under fire after a the news broadcast that covered the protest went viral. “A white woman earnestly attempts to explain the alleged injustice: of her situation by drawing a comparison to the killing of George Floyd,” The Cut recapped. Clearly the woman here is comparing the final words and pain of George Floyd to the minor inconvenience of getting slightly out of breath from wearing a mask, which is disturbing on many levels.

The original broadcast was covered by ABC 4 where they reported, “Up to a thousand people showed up in St. George, stating children being forced to wear masks in classrooms is illegal and unconstitutional.” Which without a Supreme Court trial, these unconstitutional claims just remain an uneducated opinion.

This protest came just a few months after a similar protest in Jacksonville, Florida where anti-maskers met at the Duval County Courthouse to oppose the mask mandate there, The Florida Times recapped.

St. George News stated that, “…rally attendee Dustin Cox, who also spoke over the megaphone, encouraged district students in attendance Friday to not wear a mask when they return to school Monday, even if it means getting expelled.”

Where if protestors make the claim that if masks are getting in the way of learning, wouldn’t getting expelled be a greater obstacle to learning?

There is not really any science accepted that masks cause more harm than good, even though that is often what anti-maskers claim. The World Health Organization has repeatedly set out initiatives for the public to wear masks. Protests like this have been seen across the world even in some of the countries where COVID has hit hard.

While it is every Americans right to free speech and that will be protected under the constitution, the timing and subject just seem to be a bit insensitive. With over 195,000 deaths and 6.5 million confirmed cases in the United States, doing anything we can to slow the spread doesn’t seem unconstitutional — especially if it is as simple as wearing a face covering.

Kylie Jenner is illustrated by Maria Soloman for 360 MAGAZINE

KUWTK Comes to an End

Written by Thais Jacomassi

Illustrations by Maria Soloman

With a shocking post on instagram, Kim Kardashian West announced the long-running reality series following her and her family is coming to an end after 14 years on air. “It is with heavy hearts that we’ve made the difficult decision as a family to say goodbye,” she wrote. The show will end with its 20th season, scheduled to air early next year.

Keeping Up With the Kardashians, featuring Kim and her sisters, Kourtney, Khloé, Kendall and Kylie alongside their brother, Rob, and their mother, Kris Jenner, became a staple of pop culture in the early 21st century and helped shape the family’s careers and lives. It is a show that propelled the popularity of reality TV and what consumers expected of it, but the suspension of the show comes as no surprise. Since the beginning of their careers as reality TV stars, the family has gained millions of social media followers and they have become a household name. Besides show ratings beginning to drop, the family simply no longer needs the promotion anymore.

A spokesperson for E! Network said in a statement, “We thank the entire extended family and our production partners, Bunim Murray and Ryan Seacrest Productions, for embarking on this global phenomenon together.”

This does not mean the end of the Kardashian-Jenner dynasty. In fact, it is highly possible that they may try to push for a deal with online streaming services such as Netflix, Amazon, or Hulu. By not being restricted by cable TV limitations and advertising structures, the family’s franchise could expand in countless directions including a more genuine representation of them as people. There is tremendous opportunity for them in the digital world. It is no lie that reality TV is often scripted and made to be a parody of sorts, so breaking away from that formula could expand the family’s fanbase and show that they have matured past that.

With a networth of $30 million, Kendall Jenner has become the world’s highest paid model doing runways for Versace, Burberry, Tom Ford, and countless other luxury brands. After seven years, she has become one of the most influential figures in the fashion industry. Her younger sister, Kylie Jenner, gained her success after curating Kylie Cosmetics in 2015. Since then, she has also branched out into skincare and was granted the controversial title of ‘youngest self-made billionaire’ by Forbes in 2019. Their older sister, Khloe, ventured into the clothing industry with her own company called Good American which claims to have ‘invented a new women’s size in jeans’ and runs on a platform of inclusivity.

Kim, the one responsible for gaining media attention and bringing her family into the spotlight, has also ventured into the cosmetics business with her cosmetics and fragrance company, KKW Beauty which generated around $100 million of sales in 2019. Along with this, she has turned her shapewear line, Skims, into a success after a rocky start and has announced a social justice podcast on Spotify.

These are few of many of the family’s accomplishments and despite the countless controversies surrounding them, it is no lie that they helped to shape pop culture into what it is today and will continue to do so.

Perfume illustration for 360 Magazine by Kaelen Felix

Guide To Different Perfume Types

Shopping for new perfume can be somewhat overwhelming, especially when you have to think of all the elements to consider. This can be anything from the type of perfume to the scent profiles.

However, before you consider all the add-ons, it is important to know the different types of perfumes that are available on the market. Thus, below we have outlined an in-depth guide to different perfume types for a proper introduction to the world of perfumes.

 Types Of Perfumes

Typically, there are five types of perfumes on the market. These include Parfum, Eau de parfum, Eau de toilette, Eau de cologne, and Eau de Fraiche. The main difference between these perfume types is their fragrance oil concentration; which ultimately, affects other behaviors and characteristics of the perfume.

 Parfum

Parfum is the purest form of perfume available on the market. Otherwise known as Extrait de parfum or pure perfume, Parfum boasts the highest fragrance oil concentration.  Typically, Parfum contains between 15% to 25% fragrance oil concentrations. However, sometimes, you may find premium perfumes with fragrance oil concentrations of up to 40%.

Due to this high fragrance oil concentration, Parfum tends to be the most expensive perfume type on the market. This is caused by the high cost of obtaining the fragrance oil. For example, you need up to 10,000 roses to make a single 5ml bottle of essential rose oil. Thus, the fragrance oil extraction phase can be quite costly.

It gets even more expensive for perfume makers that make their perfume using rare and premium ingredients.  Additionally, because of this high fragrance oil concentration, Parfum tends to last the longest amongst all the perfume types. When you apply Parfum, it can last on your skin anywhere between 6 and 24 hours.

Because it has a higher fragrance oil concentration, this means that it has the lowest alcohol concentrations. So for people with sensitive skin such as dry skin, Parfum is an excellent option, if you can of course afford it.

Eau De Parfum

Eau de parfum, also known as EDP, has the second-highest fragrance oil concentration after Parfum and has a higher alcohol concentration than Parfum. Similar to Parfum, it is a better option for sensitive skin as well, because its alcohol content is still relatively low.

Generally, Eau de Parfum contains anywhere between 15% and 20% fragrance oil concentration. It is generally less expensive than parfum, nevertheless, somewhat expensive. When applied on your skin, depending on the scent profile and ingredients, Eau de parfum will last you between 4 and 6 hours.

Amongst perfume types, it is one of the most commonly sought after as it is suitable and somewhat reasonably priced for everyday wear. Its longevity means that you can go a whole day and refresh it just once or not needing to refresh it at all.

Eau De Toilette

Eau De Toilette, also known as EDT, has the third highest fragrance oil concentration. EDTs have a fragrance oil concentration of between 5% and 15% and similar to EDPs, there are amongst the most popular perfume types. However, EDTs exist with false presumptions amongst most consumers – probably perpetuated by salespersons – that they are not as good as EDPs. Don’t fall for his trick!

EDPs are not at all better than EDTs – well, except in situations where you are comparing a high end EDP with a low end EDT. Eau de Toilettes are a variation of EDPs with less fragrance oil concentrations. Thus, their difference is that they are less strong (scent wise) than EDPS. However, their quality is the same.

Eau de Toilettes are designed for individuals that are looking for the same scent but an option that is more subtle rather than strong and pungent. Typically, many perfume experts consider Eau de toilette a daywear fragrance and Eau de parfum as a nightwear fragrance.

 Similarly, Eau de toilette will last you anywhere between 4 and 6 hours. So the next time you are perfume shopping, compare these two perfume types only based on the strength of their scents rather than longevity or quality – EDPs are not necessarily better than EDTs!

Eau De Cologne

Eau De Cologne, also known as EDC, is formulated with one of the lowest fragrance oil concentrations amongst other perfume types. Eau de Cologne has a fragrance oil concentration of between 2% to 8% and the highest alcohol concentration.  The lower fragrance oil concentration makes EDCs quite cheaper.

 Many EDCs come in bigger bottles as you may require you to apply more compared to when you apply Parfum or Eau de parfum. Typically, many EDCs are formulated for men as lighter fragrance variations for stronger perfume scents. Additionally, EDCs are used as colognes or aftershaves. Their recipes normally consist of herb and citrus notes as well.

Eau De Fraiche

Eau De Fraiche, also known as Fragrance water, is somewhat similar to Eau De Cologne as it lasts within an hour or two of application. Eau de Fraiche boasts the lowest fragrance oil concentration of between 1% and 5%. A good example of Eau de Fraiche is fragrance or body mist.

Eau de Fraiche has the lowest fragrance oil concentration, however; it doesn’t have the highest alcohol concentration. Instead, most of the remainder of Eau de Fraiche is water; which accounts for the name fragrance water.  

Whilst there are different perfume types, the key principle to stick with when choosing a perfume to invest in is that a higher fragrance oil concentration equals higher perfume cost. However, a higher fragrance oil concentration also equates to stronger perfume scent and sometimes, longevity. It is also a good idea to know the ideal purpose for your perfume.

For example, Eau de parfum is ideal for nightwear whilst Eau de toilette is ideal for nightwear. Eau de cologne is mostly formulated as a cologne or aftershave. Fragrance water on the other end is ideal for refreshing whether you are at the gym or the beach. After equipping yourself with the right information about perfume types, your next step would be to learn about the perfect scent profiles.

 

 

Bts illustration by Kaelen Felix for 360 magazine.

Break The Silence: The Movie

By Thais Jacomassi 

Two years after 2018’s film Burn The Stage: The Movie, BTS are giving an exclusive look behind the scenes of their 2018-2019 Love Yourself Tour in a sequel documentary titled, Break The Silence: The Movie.

This new film comes after what has been a year of great success for the South Korean group who started off 2020 with the release of their seventh album, Map of the Soul: 7, landing them the No.1 album on the Billboard 200 chart. This was followed by a Grammy Performance of “Seoul Town Road Remix” alongside Lil Nas and others. And just weeks ago, the group’s first entirely English single, “Dynamite”, broke records by becoming the first song by a Kpop group to debut as the number one slot on the Billboard 100 chart. Needless to say, BTS has become a household in Western media.

Break The Silence is a concert film following the boys – comprised of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook – through the Love Yourself: Speak Yourself World Tour which took place in Los Angeles, Chicago, New York, São Paulo, London, Seoul, and many more cities from May 4 to October 29, 2019. This stadium tour marked BTS as the first Korean group to perform at Wembley Stadium. According to Billboard, the Love Yourself World Tour ranked No. 3 on the Billboard’s 2019 Year End Top 40 Tours chart with 1.6 million tickets sold and a worldwide gross value of $196.4 million.

On Thursday, September 10, BigHit entertainment released a minute long teaser showcasing the seven members in their remarkable stage outfits with the song “Magic Shop”, from the Love Yourself :Tear album, playing in the background as a moving movie poster ending on the final image of member’s silhouettes on the stage.

Watch the teaser HERE

Break The Silence: The Movie will have limited screenings across the globe starting on September 10 and again in two weeks on September 24. Tickets are already on sale and fans can search for their local participating theatres on the movie’s official website.

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Kaelen Felix illustrates Demi Lovato and Marshmello for 360 MAGAZINE

Marshmello Sports Premiere Apparel

By Cassandra Yany

Marshmello sported a Premiere Apparel Tie Dye Hoodie to promote his new song and music video with Demi Lovato. The electronic music artist and pop singer took to Instagram on Thursday to share the release of their track “OK Not To Be OK” and the accompanying music video. In the photos, Marshmello is wearing a tie-dye hoodie by the LA brand Premiere Apparel.

The color-infused “Rain Forest Hoodie” pairs perfectly with the DJ’s electronic sound, and is one of the brand’s many tie-dye signature styles. Premiere Apparel creates clothing with colorful, mesmerizing designs and comfortable fits. 

Marshmello and Lovato teamed up with the non-profit movement Hope For The Day for this collaboration. The pair are working with the organization— whose motto is “It’s OK Not To Be OK”— to start a conversation about mental health and eliminate the stigmas and judgment that go along with it. While promoting the song, Lovato shared a message via Instagram on Thursday, which was also Suicide Prevention Day, expressing her struggles with mental health and encouraging her followers to check in with themselves and loved ones.

About Premiere Apparel

California grown and LA-Based uni-sex brand Premiere Apparel has a vision of reinventing lifestyle. Creating go-to comfy fits to traditional yet innovative looks as well as environmental manufacturing friendly. 

Premiere Apparel is a unisex streetwear premium brand that combines modern essentials with innovative wash techniques to create comfy go-to basics that make a statement. They believe in true essentials designed from life inspired color palettes that satisfy the soul.

Whether it’s your favorite weekend tee or that cozy sweatshirt for a cool night, Premiere Apparel offers well-made items for everyday people and their ever changing lifestyles. Fewer well designed pieces that are made to last and can go anywhere. They manufacture basics from the highest quality materials, using American-made materials and American labor.

Nicole Salazar illustrates new Rolls-Royce for 360 MAGAZINE.

Rolls-Royce Reveals New Ghost

By Cassandra Yany

Rolls-Royce revealed the design for its New Ghost on Tuesday. CEO Torsten Müller-Ötvös described the Ghost as “the most technologically advanced Rolls-Royce yet.” The first Goodwood Ghost, released in 2009, was the company’s most successful product in its 116-year history.

The automobile company released the launch film in which Müller-Ötvös shares the importance of refinement and simplicity in producing the new Ghost. The six-minute video showcases the appearance of the car, highlighting the small, unique details. Müller-Ötvös said that a client-first approach played a huge role in the car’s conception.

A team of specialists, engineers and craftspeople used research of Ghost clients’ interests, opinions and taste patterns to develop a new model that meets the preferences of these drivers. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke says is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”

The new Ghost has been termed “future-focused with a minimal aesthetic.” Engineers worked to combine dynamic highlights from the portfolio of numerous types of cars into one vehicle. It was formulated to remove as much energy transfer as possible from the road into the body of the car to create a smooth ride. The car was built with sound absorbing materials to reduce the level of noise inside the car. A soft undertone was created for the driver and passengers to hear a single, subtle note while on the road. Media screens fold out from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back seats.   

Behind the grill of the car are lights that provide a subtle glow below the Rolls-Royce logo, between the “laser” headlights. The interior contains wood accents, and was intended to promote a relaxing and serene driving experience. The dashboard features hundreds of illuminated stars surrounding the Ghost nameplate, and the headliner is adorned with star-like lights.

The new Ghost has all-wheel drive and all-wheel steering, and was constructed to drive easy, regardless of road conditions. It was built on Rolls-Royce aluminum spaceframe architecture, which was adapted to make way for advances in this model. The Planar system increases agility through three elements:

  • The Wishbone Damper unit above the front suspension assembly creates a secure and effortless ride.
  • The Flagbearer system uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface.
  • Last, the Satellite Aided Transmission uses GPS data to pre-select the optimum gear for approaching corners.

The new Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically for an easy entrance and exit. Engineering Lead, Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”

Additionally, Rolls-Royce released a podcast series explaining the aesthetic and engineering of the new Ghost. The sleek, luxury car is expected to retail around $322,500, with the first deliveries anticipated for early next year.

Vaughn lowery, 360 magazine, rolls-royce, new ghost
Vaughn lowery, 360 magazine, rolls-royce, new ghost
Vaughn lowery, 360 magazine, rolls-royce, new ghost
Vaughn lowery, 360 magazine, rolls-royce, new ghost