Posts tagged with "cryptocurrency"

Nightclub Gif by Reb Czukoski for use by 360 Magazine

MERGING VERSES NFT

The future of fashion is the merging of two verses, the virtual world (metaverse) and the physical world. We explore this through the unity of traditional photography and animation—where humans and AI co-exist.

The NFT world is something that is growing and still confusing for many people not directly involved in the producing and purchasing of these new age art pieces. 360 MAGAZINE was able to interview several people directly involved in the production side of NFTs, including producer and model Bee Davies and photographer Jacques Burga.

Interview with Bee Davies

  • What made you become interested in NFTs?

I became interested in NFTs when I started doing virtual production and realized that there was no marketplace for digital art. More than that, there was no fan base. We know famous photographers and people who collect their photographsbut there’s not the same kind of hype surrounding animators. An NFT marketplace not only legitimizes their work, but provides a platform that opens up the door for a whole new kind of collector.

  • How do you respond to people suggesting NFTs are overly expensive and pointless?

Couldn’t you say that about all collectibles? Digital art, like any art, is meant to be enjoyed; the NFT marketplaces and wallets allow you to do that much more easily.

  • What is your favorite NFT?

The one I produced with Jacques for 360, because it exemplifies the merging of the real world and the metaverse.

  • Was it odd to see yourself become an NFT?

Not at all. Since the dawn of social media we have all had virtual versions of ourselves, this is just an overt way of expressing it.

  • What are your biggest artistic inspirations?

I would like to create and produce a completely virtual fashion show for the industry’s top fashion houses (this means AI talent, virtual runways, and digital clothing/accessories…as well as an audience attending in VR). And of course, mint every bit of the digital experience so it can be enjoyed in the metaverse for eternity.

  • What are some upcoming projects you’re looking forward to?

I have a bunch of NFTs that will be dropping soon that I’ve collaborated on with different animatorssome of which feature the actors from the SciFi TV Pilot I created.

Interview w/ Jacques Burga

  • What made you become interested in NFTs?

It’s a whole new way of making business. I enjoy pushing boundaries when it comes to projects related to my field. It also makes me feel there’s always a next step to follow and to explore disciplines that I wasn’t precisely an expert in.

  • How do you respond to people suggesting NFTs are overly expensive and pointless?

To keep the mind open to new ways of mixing technology and creativity may be good advice.

  • What are your inspirations as a photographer?

I am inspired by People and Beauty

  • Why did you decide to blend photographic elements with virtual ones?

Our world has become very virtual. Photography gets elevated when it’s blend with other disciplines such as Art or Technology (virtuality.)

  • What is your relationship with digital artwork?

I’m working on digital projects related to Fashion and NFT. My relationship is continuously growing.

  • When did you become interested in photography?

When I left an internship at a high profile magazine in Paris and decided to become independent and nurture my desire to create fashion.

  • What, in your opinion, is your best piece of artwork/photography?

I cherish every project since it is composed of pieces that create a nice puzzle for me.

  • What projects can we expect to see from you in the future?

I will always want to explore and collaborate with new technologies and artists that share my vision of fashion and people.

NFTs available on OpenSea.

MEET THE TEAM

Media Partner: 360 MAGAZINE

Studio: Daylight Studio

Producer: Bee Davies / Hive Global Media

Photographer: Jacques Burga

Make-up Artist: Sarah Tweedy

Hair Stylist: Christine McManemi

Wardrobe Stylist: Yash Joshi

NFT Marketplace: Opensea

Digital Designer: Edward Harber

Model: Bee Davies 

Animator: Vizzee

Virtual Model Creator: Vizzee

Metaverse Creators: Vizzee / Mercedes Luna Larrahona / Zoë Jane Bernet

PA: Stefanie Murza / Aleko Syntelis

nft image for use by 360 magazine
nft image for use by 360 magazine
nft image for use by 360 magazine
nft image for use by 360 magazine
nft image for use by 360 magazine
nft image for use by 360 magazine
aku image for use by 360 magazine

Aku Comes To Life

Aku comes to life for the first time with leading crypto exchange FTX US as the official partner of Aku World: Miami

The interactive three-day event and experiential exhibition will immerse guests into the world of crypto-native NFT character, Aku

Aku, the digital explorer and crypto-native NFT IP created by artist and former MLB player Micah Johnson, will come to life for the first time since its inception with Aku World: Miami presented by FTX US from December 2-4, 2021 in the vibrant Wynwood Arts District.

Aku World: Miami will be Aku’s first introduction to the physical world and bring friends and collaborators across art, music, fashion and technology together in one space. The visually stunning, multilayered event will showcase the otherworldly dimension of Aku and allow guests to step out of reality and into the metaverse through carefully curated exhibits that blur the lines between NFT technology and IRL experiences.

Aku World is a world built around dreams. It was imperative to incorporate talented artists and designers who have achieved their dreams into the world and it’s our mission to inspire everyone who walks through the door,” said Micah Johnson, creator of Aku.

Through a partnership with leading cryptocurrency exchange FTX US, attendees will be able to sign up for their own crypto wallet, collect NFTs throughout the space via hidden QR codes, and purchase digital artworks by legendary 3D artist, Raf Grassetti, as well as unique Aku digital works. Top-tier ticket holders will have exclusive access to the Minting Room presented by FTX US, where they can create their own 4D-scanned avatar that lives within the Aku universe and mint them into NFTs, which they can later trade, sell or display in their digital wallets.

Attendees can shop on-site via the Merch Room, which will host three days of exclusive merch collaborations with VIP guest collaborators Pusha-TJerome LaMaar and Aleali May, with each day dedicated to a single limited time, limited edition collection, available for pre-order at the event and online.

Aku’s Collection, curated by Art Angels, will tell more of Aku’s story through an art installation for guests to explore and interact with. A special curation of young Black artists including Jade Yasmeen, Asiko, Floyd Strickland, and Solomon Omogboye will be exhibited alongside two new original paintings by Micah Johnson, as well as three screen prints by Jean-Michel Basquiat. Guests will have the opportunity to view and purchase original artworks on-site.

Conceptualized by renowned creative and experiential studio MATTE Projects, the 30,000 square foot space will house a futuristic lifesize art installation of Aku’s Helmet, where guests can experience three otherworldly dimensions of Aku. The Blue Room will host exciting, informal panel conversations led by leaders in art, fashion, music and crypto, and The Patio will provide food and beverages for guests. Aku World: Miami will also host an invite-only VIP opening party on December 2nd with an intimate live musical performance by Kehlani.

Conceived by Micah Johnson in February 2021, Aku has since become the first NFT to be optioned for film and television projects and is the first NFT to travel to space. Aku is a conduit to empower the next generation of explorers and dreamers.

Aku World: Miami is a ticketed event and will be open to the public on December 2-4 from 12pm-7pm daily. Tickets are on-sale now. Visit aku.world for more information.

Micah Johnson image for use by 360 magazine

aku image for use by 360 magazine

Is Tokenization the Future of Real Estate?

By Julio Gonzalez, Founder and CEO, Engineered Tax Services

In the Middle Ages, medieval alchemists dreamed of a magical object called the Philosopher’s Stone, which could change lead into gold. Well, today, we in the realm of real estate have at our disposal just as miraculous a tool—tokenization, which can transform an illiquid asset (like a real estate holding) into a liquid asset!

It’s Time for a Change: Brick & Mortar Goes Blockchain

Last year I came up with an innovative idea. Blockchain technology is disrupting capital markets through cryptocurrency—what if we harnessed blockchain technology to promote liquidity in real estate markets?  As the founder and CEO of Engineered Tax Services, the nation’s leading specialty tax advisory firm that weds modern accounting methods with sophisticated engineering studies, I have over 20 years of experience in commercial real estate, and I believe in looking ahead.

To bring my dream into reality, I partnered with tZERO, a leader in blockchain technology for capital markets, which works to tokenize and trade digitally-enhanced securities securely. Its stated goal is “democratizing access to private market investments.” I collaborated with tZERO to bring tokenization to the accounting industry and its real estate clients so I could make next-generation real estate services available to the nation, just as I’ve done with cost segregation studies, 179D energy tax deductions, and R&D tax credits for a wide variety of industries. 

Disrupting Real Estate Markets Through Digitalization

To understand how tokenization works, let’s first take a look at the traditional real estate landscape.  Real estate’s status as a relatively safe investment has remained pretty much unchallenged. There’s a famous Mark Twain quote: “Buy land, they aren’t making it anymore.”  The stock market might rise or fall, but real estate is eternal—people will always need a physical place to live and work. However, real estate transactions also tend to be some of the most complex and expensive, which makes real estate itself relatively illiquid.

In recent decades, securitization has been somewhat successful in making real-property interests easier to transact. But there’s a new method of engaging in such transactions that promises to go even further in transforming the purchase, holding, and sale of real property. It’s called tokenization.

Exactly what is tokenization? When you tokenize real estate, you create a digital securities ownership interest in the entity that holds and/or operates the underlying real estate assets. These securities use blockchain technology to make trading easier and safer for investors. (In the future, with regulatory reform, we could see an expanded role for blockchain in the lifecycle, including real time or near-real time settlement.) To make their holdings available to the public, an issuer can utilize a variety of blockchain networks, such as Ethereum or Telos. Digital securities are typically governed by a smart contract that’s programmed to be compliant with securities regulations.

Tokenization and blockchain have numerous advantages over traditional methods of dealing in real estate. Among these technological innovations are:

  • Increased liquidity and transparency;
  • Materially faster transaction settlement speeds;
  • Reduced settlement costs;
  • Enhanced security; and 
  • Simplified management.

How Does Tokenization Work?

By tokenizing real estate, you issue digital equity securities in a holding company that owns the real estate asset. You can easily structure digital securities to represent a variety of ownership and economic interests in an underlying asset.  These interests can be:

  • Equity in a company that owns the asset;
  • An interest in debt secured by the real estate;
  • A stream of income based on cash flows from the asset; or 
  • An interest in the capital growth of an off-plan project. 

You can apply tokenization to a wide variety of types of the real property, including single-family homes, multifamily structures, office buildings, warehouses, retail spaces, timeshares, and everything else imaginable.

Several models of real-estate tokenization are already being actively developed, such as:

  • Ownership of real estate through a special purpose vehicle;
  • Shares in real estate funds;
  • Investments in and loans to development projects; and
  • Tokenized REITs.

Why Tokenization Is a Good Idea: Its Benefits

Here are some of tokenization’s outstanding advantages:

  • Access to capital: Because property developers can fractionalize a property efficiently, more investors can participate, so more capital can flow into a project.
  • More accurate pricing: The price of the asset will closely match its real market value, since illiquidity discounts will be significantly decreased. In the secondary market, potential investors can easily trade many assets at low fees.
  • Real-time pricing information from the order books: Because you’ve eliminated paper-based systems that share data asymmetrically, investors can uncover better trading deals more swiftly.
  • Elevated transparency: Since the blockchain-based system is regularly updated, investors can be informed of the underlying property’s value in advance.
  • Reduced overhead expenses, faster settlement of funds: With tokenization, there’s no need for intermediaries such as brokers and agents, since you’ve converted the platform’s entire operations digitally and automated them.
  • Portfolio diversification: Market participants can invest in multiple properties internationally and enjoy higher returns.
  • Decreased opportunity for fraud: Investors can have greater confidence in the process, since no one can change a transaction recorded on the blockchain network. 
  • A collateral-backed investment: Since real estate tokens are financially supported by real-world assets (tangible property), they’re less risky than unstable cryptocurrencies or potentially questionable Initial Coin Offerings (ICOs).
  • Constant oversight: With regular checks and balances that ensure stability, the security token’s value doesn’t fall below the real estate asset’s net asset value (NAV).

tZERO’s Real-Life Examples of Real Estate Tokenization

Now I’d like to discuss why my tokenization partner, tZERO, has been so successful in introducing digital liquidity to real estate markets.

First, tZERO digitizes securities by creating a digital capitalization table can be efficiently managed with an innovative smart contract. Then it offers a regulated trading platform through its regulated broker-dealer subsidiaries, where issuers can make their assets available for trading. (These securities aren’t purchased with or quoted in Bitcoin or another exotic cryptocurrency—only in traditional cash, although tZERO is working on regulatorily-compliant mechanisms so investors can convert their crypto into cash that the broker-dealer would then accept.)

Tokenizing real estate has many advantages. One is controlling liquidity. If you don’t want a certain party to own more than 10% of your security, for example, through set contracts, you can obtain tailored liquidity. You can also create a “sandbox” where only a certain set of investors are allowed to trade your security.

If you’re a real estate owner, you can digitize your building or real estate portfolio and sell shares in it as if you were a large public REIT on the NYSE. Recently tZERO has been seeing on its platform 30 times the historically balkanized and opaque liquidity of traditional private markets.

Here’s a useful case study. Last year, tZERO was approached by a luxury ski resort in the western United States that was interested in tokenizing its real estate assets. Last summer, it took tZERO less than two months to completely digitize the capitalization table for the holding company owning the real estate asset and onboard the holding company’s securities for trading. During the pandemic, this resort continued to maintain continuous automated liquidity, with market-driven pricing that was untouched by the dislocation some other publicly traded hospitality companies suffered.

Tokenization: The Future of Real Estate

Tokenization is yet another sign of how technology is revolutionizing the real estate profession. I see it as the democratization of access to asset classes. Now anyone with substantial assets—even collectibles!—can convert those illiquid assets into liquid ones and trade them on a regulated trading platform as if they were shares of Apple or Amazon. It’s a potential game-changer for capital markets — and I think it’s a startling new development that could introduce substantial liquidity to U.S. and international real estate markets.

ComplexCon is Back!

By: Krishan Narsinghani

ComplexCon returns to Long Beach, CA this November 6-7 for two unforgettable days of shopping, performances, drops, food and reconnecting safely.

ComplexCon is the largest pop culture festival and exhibition in the world! A place that brings together music, lifestyle, art, sports, innovation, activism, and education. The two-day festival is the epicenter for tens of thousands of the world’s most active, influential, and engaged individuals. Guests in attendance will be able to shop hundreds of exclusive releases from the most sought after brands such as, Adidas, Kerwin Frosts, and Hello Kitty.

This year’s hosts are J Balvin and Kristen Noel Crawley, and the weekend will close with a live performance by ASAP Rocky

Over the weekend there will be in-depth conversations led by influencers and celebrities, art exhibits, food, brand activations, interactive technology, and much more. 

ComplexCon is a one-of-a-kind experience that brings together creators and audiences to celebrate culture, spark creativity, and foster community. We look forward to having you here.  

ComplexCon 2021 Recap Day 1

Day 1 was led with in-depth conversations, led by influencers and celebrities, art exhibits, food, brand activations, interactive technology, and much more. The day featured appearances by celebrities such as J Balvin, Lil Yachty and Gunna. Crowds flooded the floor for DJ sets by Zack Bia, Kitty Cash and Siobhan Bell. 

Adidas had an impactful start to the weekend with multiple activations and giveaways on the floor with top brands and talent. Adidas in collaboration with Prada constructed a interactive cube, which they are raffling off 10 pairs of their Adidas x Prada Re-Nylon. The multi-hyphenate talent Kerwin Frost, who has created “Kerwin’s Castle,” had a slew of celebrity appearances and raffle giveaways. 

J Balvin at ComplexCon covered by 360 MAGAZINE photographed by Armen Kelechian
Photographed by: Armen Kelechian

ComplexCon 2021 Recap Day 2

Day two of ComplexCon was nothing short of entertaining. With appearances from former NBA star, Dwayne Wade (at Lining), podcast sessions, a lagoon of food trucks and more. 

Hip-hop artist, Trinidad James, promoted his shoe collection in collaboration with Saucony. His brand Hommewrk is also spotlighted alongside the new crimson painted sneaker. Streetwear brand Babylon hosted a roulette table for attendees to play on in addition to a slot machine and pinwheel for prizes. Hello Kitty seemed to have a large presence at the event with multiple carnival inspired attractions including a ferris wheel perfect for a Fall day.

A$AP Rocky performed his iconic debut album LIVE. LOVE. A$AP for the first time, celebrating ten years since its release, as well as recent hits. With Rihanna cheering him on next to the stage, Rocky closed out the convention reminiscing through his career over the years and climbing a twenty-five foot pillar to top it off. 

Full lineup.

Hello Kitty
Cryptocurrency illustration by Heather Skovlund for use by 360 Magazine

SIKI – Where Entertainment Meets Crypto

As a multi-media, multi-blockchain NFT Creation Engine and marketplace wrapped in a social ecosystem that streams NFT music, live streams and post, SIKI app is one of the fastest-growing companies in the blockchain/crypto space.

SIKI is in a private “invite only” stage currently which users can apply for. Despite so, the app is already packed with cutting-edge features such as fast royalty payments, advanced statistics, security, gamification, multi-chain NFT engine, and cryptocurrencies. At this time, SIKI is mostly onboarding artists and crypto-enthusiasts.

Taking pride in making sure the platform will be ready and simple to use even for those who are new to NFT’s and crypto, SIKI is not in any rush to launch.As the app is relatively new and upcoming, we were lucky enough to speak with CEO Chris Moraites on what plans he has for SIKI.

Where did you get the idea to create the app?

Being a musician myself, I have always been trying to figure out a way to advance the music industry for new artists. I had worked on a few tech concepts in college and over the years but nothing felt like it could make a big enough impact. After meeting Jason Dowd and learning the possibilities of NFT’s, it helped me realize this is what I needed to connect everything. Since then, the project has grown so much further thanks to people like my brother Myles Moraites and longtime friend Nick Gangi.

What is the targeted market for this app?

Music, crypto, and gaming enthusiasts. As it grows, we are hoping that it is built to be simple enough so anyone can use whether they have knowledge of crypto or not.

How would you explain this app to people who are not familiar with NFT?

If they were familiar with gaming, I would say it’s like a music or media idle game. If they upload music, created playlists, or have collaborated, their accounts will grow even when they are not using the platform. The more they use the platform the higher their ranking in the platform allowing them to receive more rewards as well.

What will your app do that regular streaming sites are not doing?

Being able to support your favorite artists on a financial level isn’t something that has been available in all the major music streaming platforms. Also, by using the platform it isn’t just the songs that receive stats but fans will also be able to shine. In many situations most artists have no clue how much a fan supports them, we want to make this more transparent.

What are the goals for the launch of this app?

To bring in a strong and active community that looks to help support artists as well as each other. We would like all fans to be seen as curators, not just people who stream music but people who want to help push the reach of artists.

How do you see this app expanding in the future?

In our next phase we expand heavily into a social media approach allowing for NFT’s in images and videos. Unlike Instagram and other platforms, we allow users to monetize and NFT each piece of content. We then will be expanding into live streaming as well as gaming.

Can you explain the term ‘gamification’ to your audience who would like to be a part of it?

Gamification refers to a level/ranking system that is implemented for users and artists. This way, artists can increase in level the more active they are. For example, if they tip $1, they will rank up to a level 1 tipper. There are many different level categories as well as various rewards and benefits that come with being within the top ranked.

Will uploading my song to SIKI immediately turn it into an NFT?

No, you may upload music to SIKI and not NFT the song. However, if you want to receive royalties then it must be an NFT.

What are some of the latest developments that may excite users? 

We are excited to have DJ Clue on board with SIKI as he is one of the legendary shapeshifters of today’s music as he is a multi-platinum artist, DJ and producer who has been instrumental in the development of artists like Jay Z, Mariah Carey, Fabolous and many others, as well as DJing for NYC’s hottest music station Power 105.1. We also recently have begun some major partnerships with some of the top crypto companies out there. We launched our SIKI.io content house on November 1 in LA which has 2 recording studios in it. We will also be throwing networking events for artists and industry professionals in the future. Other events include an upcoming art basel where we will be announcing much more exciting news. I am so grateful for the SIKI team and can’t wait to share some of the developments everyone has been working on to build this platform.

Thanks to the popularity of its collaboration with DJ Clue and other celebrities, SIKI has been growing exponentially. “This is groundbreaking…This technology bridges music in a way never seen before. Putting every artist in a win/win situation,” says Platinum Recording Artist DJ Clue. in a report on the company’s plans to expand the NFT’s.

There’s a music angle here too: DJ Clue is not only one of its first clients, but he is also taking a stake in the company. There are more details on his plans where you can see at Siki.io: Clue’s NFTs will be launched on his upcoming show which complements the launch of the SIKI app this month. That hints at the NFTs being bundled with ticket sales, or perhaps offering seats at the concerts as rewards, Taylor Swift-style. Fans can be ahead of the NFT’s going on sale in the final quarter of this year.

About DJ Clue

DJ Clue is an American DJ, Platinum Recording Artist, Platinum Producer, and CEO of Desert Storm Records. He airs on NYC’s Power 105 6-10PM Monday – Friday. Born in Queens, New York, DJ Clue, also known as Ernesto D. Shaw, he was originally interested in pursuing a rap career, but quickly fell in love with generating his own beats and making crowds dance.

His first mixtape, released in 1990, became an almost instant hit, circulated widely because it contained a large amount of music that could not be heard anywhere else. He also recorded his mixing live freestyle, giving all his tapes a raw, immediate feel that became part of his signature sound. He distributed tapes independently throughout the 90s, and his first mixtape CD, “The Professional: Part 1”, sold over a million copies. Since then, he has had the opportunity to collaborate with several artists, including JadakissDMXSnoop DoggNasMary J. Blige, and Lil’ Mo.

Chris Moraites image for use by 360 magazine

Twitter’s Future with Bitcoin

By: Sean Fontno, Elle Grant × Vaughn Lowery

Jack Dorsey always had a niche for technology. Back in 2000, he thought to himself, “What if you could share your status with all your friends really easily, so they know what you’re doing?” 6 years later, Jack Dorsey posted the very first tweet: “just setting up my twitter,” and became the company’s chief executive officer. In 2010, Dorsey started investing in the social networking company Foursquare and launched “Square.” Square lets people receive credit card payments through a mobile phone or computer. With his knowledge of social media and Square, it doesn’t seem like much of a surprise for Dorsey wanting to bring Bitcoin and Twitter together, creating something that can quickly connect people and their money.

What is Bitcoin? It’s a currency created back in 2009 by an unknown person using the false name of Satoshi Nakamoto. Have you ever been to the arcade or to the casino and received tokens or chips? Similarly, you must exchange real currency for cryptocurrency. Cryptocurrency is a digital currency that’s just like the normal United States Dollar (USD) but is protected by cryptography, which makes it impossible for scammers to attack this form of currency. It allows you to make payments online and money is easily moved place to place, account to account, with no credit card fees. With cryptocurrency being decentralized, YOU own that money. 

Along a contributing factor to this evolution in currency technology are NFTs. NFTs (non-fungible tokens) are the tokens used to buy things in cryptocurrency. NFTs helps the owner, artist, etc, earn a percentage of all the sales. It protects the unique original work being sold because in this day in age, everything is being used for something and wouldn’t you want your rightly earned money for that? They create an immutable record, keeping note of every sale. It’s the new modern step to your work or business. All you need is a smart device and an internet connection, and with just those two things, Dorsey’s goal to reach a worldwide audience will definitely be achieved. Especially as there are already 192 million daily active users on Twitter. 

Jack Dorsey sees a new chance to bring cryptocurrency into Twitter in the modern moment. Dorsey, who has been supporting Bitcoin for years, even discussed with his investors about the next steps. He told them it would help the company keep up with new market strategies. He explains how the native currency can help them move products like Super Follows, Commerce, Subscriptions, and Tip Jar. Dorsey sees this as an opportunity to “…reach every single person on the planet,” instead of doing the regular market-to-market approaches. So, Dorsey’s goal to always stay connected with people continues to be in play.

Bringing Bitcoin to Twitter seems like it will give businesses from small to big an option to increase profits and reach more audiences. With Bitcoin, you can create your own fees, avoid fraud, and kiss “three business days” goodbye! Having these benefits accessible on Twitter could be the next step for the social media of the future. 

Art by 360 Magazine for use by 360 Magazine

Dogecoin Festival Postponed

The founders of the first Dogecoin Festival have rescheduled the Dogepalooza festival which was to be held on Saturday, October 9, 2021 in Sugar Land, Texas at Constellation Field. Recent governmental mandates and public safety measures were taken into account to postpone the festival until Spring 2022. 

“The venue, founders, entertainers, and organizers did not make this decision lightly, states Damon Elliott, entertainer and Grammy award winning producer. All the original entertainers will be back in the Spring of 2022. 

We continue to support Dogepalooza and look forward to seeing everyone next Spring.” Participants and fans can count on icon and legendary performer Dionne Warwick; Grammy Award winning producer, DJ, singer, musician, songwriter and composer, and friend of Dogepalooza, Damon Elliott; rising star and classically trained pianist, Chloe Flower, who accompanied Cardi B at the Grammys, and channels Liberace in building a career on musical mash-ups; Break Free Worldwide breakdance competition; White Sun, Grammy Award winner for best New Age album; Lil Mook, an independent artist; Jason Dmore, a singer, songwriter and entertainment artist; plus many more top entertainers.

 Recent announcements included the partnering of Dogepalooza with Dogemongo, a game that allows users to catch Dogemon and was tested by one of Benzinga’s reporters. A new version of the game will feature a battle modus, where users go to locations and try to catch the Big 3D Dogecoin. After a specific number of rocketball throws, the lucky person wins the Big 3D Rocketball, valued between $500 and $100,000. Some Big 3D Dogecoins will be featured at Dogepalooza. Participants at the festival will have a chance to win a substantial amount of money. Dogemmongo will also continue to be a part of the new festival date. 

All purchased tickets will be refunded. Once a new date is secured, tickets will go on sale. All contest winners will still receive tickets to the festival. “Public Safety is paramount in our decision-making process, adds Rebecca Miller, Executive Director of Global Operations for the festival. Dogepalooza is a fun and entertaining Community Give-Back and Involvement Festival. The new date enables us to continue to build our all-star line up and plan for an even bigger event when mandates and restrictions are lifted.” 

Dogeplalooza, an authentic community driven Dogecoin Festival, is still slated to be held in multiple cities and countries around the globe. The online Doge community consists of millions of members from the world, across all social media platforms. 

Massive digital media attention is swelling as the enthusiasm for the event continues to explode. The event is family friendly and open to the public. One of the biggest supporters of Dogecoin is Tesla, Inc CEO Elon Musk. Dionne Warwick who will make a special guest appearance is also a Dogepalooza supporter comments, “I’m still looking forward to be a part of this meaningful festival which supports so many vital causes.” 

The rescheduled date in Spring 2022 will include Live entertainment from national and local headliners, major artists & DJs, Food & Drink,  Dogecoin & Dogepalooza Merchandise, Vendors, Family Fun Park, Fireworks, Charities, and Educational venues for learning more about how to use, accept, and understand Dogecoin. 

Charities supported by Dogepalooza

 A portion of proceeds from ticket sales will be donated to the American Cancer Society, the Lupus Foundation, Disabled American Vets (DAV), the Humane Society of Oldham County, Multiple Myloema Research Foundation, Khan Academy, and the Cerebral Palsy Foundation.

illustration by Mina Tocalini for use by 360 Magazine

Digital Transformation | How has technology changed your business? 

The use of technology is providing businesses a myriad of opportunities to connect with customers, educate their client base, promote products and services, track trends using analytics, and extend visibility beyond traditional company websites. This is especially important given the increase in remote working environments as well as the increase in electronic shopping. Customers and clients are reaping the benefits of this digital world and these business leaders are sharing the unique ways technology has changed their businesses. 

1. Zero Carbon Footprint

Brittany Kaiser, Chair of the Board of Directors Gryphon Digital Mining

Technology has made our business possible. At Gryphon Digital Mining, we create the world’s largest fully integrated pure-play Bitcoin miner with zero carbon footprint. Bitcoin mining is the process of creating a new bitcoin by solving a computational puzzle.

Bitcoin mining is necessary to maintain the ledger of transactions upon which Bitcoin is based. We are grateful that technology offers a world of possibilities.

2. Customer Education and Connection

Micheal Fischer, Founder Elite HRT 

Our business has been able to connect physicians with patients much more effectively and easily with online access. On top of that, patient education has been much easier for our Hormone Replacement Therapy (HRT) treatment plans, in order to ensure patients of their informed decisions. It’s been great to connect people to get them started leading healthier and happier lives. 

3. Refreshing Remote Work Structure

Samantha Charleston, VP Human Resources Newell Brands

For the time being, Newell Brands is continuing our remote work structure for the majority of the office population. A benefit of the new situation is it has given employees an outlet to try new things, think differently, share ideas and find solutions.

4. Business through Webapps

Amber Theurer, Chief Marketing Officer ivee

The ability for us to generate business through a webapp has been very beneficial for us, since apps are usually very user-friendly and virtually everyone is on their phones often enough as it is. By just tapping a few buttons on your phone, we can have a Registered Nurse provide IV treatment and other health and wellness services to you at your home or work in as soon as an hour. Without our platform, the process of being able to set up these appointments, and the subsequent efficiencies gained would not be nearly as impactful.

5. Educate and Connect through Blog Posts

Brandon Monaghan, Co-Founder Miracle Brand

Providing customers with more information through our blog has been a game-changer. Through this online community of readers, we have been able to establish a personal connection with our customers and eventual customers. We feel educating people through the blog about our products and providing other helpful tips aids in new and recurring sales from previous customers. 

6. Analytics Platforms for a Better Customer Experience

Benjamin Smith, Founder Disco

Using the vast amount of information available through analytics platforms like Google Analytics or SEMrush is pivotal to understanding how customers are finding and interacting with a website. Tracking behavior, identifying trends and roadblocks, analyzing search terms, and so on can help guide how to go about optimizing for a better customer experience.

7. Remote Business Connection and Productivity  

Joe Parenteau, Co-founder  Fable Home

Fable Home has almost always been a remote working business, with the option to come into the office as needed. Technology has allowed us to smoothly and effectively transition all of our employees to remote roles with success. We are able to communicate with video chatting and quick emails or Slack messages. Technology allows us to constantly stay connected and boost productivity levels!

8. Promote with Social Media using Analytics

Annabel Love, Co-founder & COO Nori Press

Technology has changed the way we promoted our business and got in front of the right customers. With social media, we wanted to target people who were actually interested in using our product, rather than just hoping the advertisements would do their job. Using analytics, we are able to target people who are more likely to be interested and use more optimization to increase sales. 

9. Create an Office Atmosphere at Home with Video Communication

Brittney Dolin, CEO Pocketbook Agency

If it wasn’t for the quick and easy adaptation our company experienced with technology, we would be in a very different place right now. Technology contributed to basic day-to-day practices in addition to assisting us in the trend tracking process. We were able to implement video chatting and Slack communication to help employees create a resemblance of office atmosphere at home. As trends changed, so did our goals! 

10. Track Customer Goals to Meet Needs

Jeff Goodwin, Sr. Director of Performance Marketing and e-Commerce Orgain

Technology has allowed the nutrition industry to skyrocket, as more information becomes publicly available and the interest for higher nutrition increased tenfold in the past decade. We are also able to track more accurately how health and fitness can help people reach their goals, and being able to formulate our products around those needs has become a lot easier. 

11. Attract Prospects from Anywhere without Travel 

Chris Bedi, CIO ServiceNow

Employers will quickly realize that they can start hiring anywhere and attract a whole new set of prospects. And even though there’s a level of Zoom fatigue that’s setting in from nonstop video calls, the travel market is forever changed, he predicts. The concept of getting on a plane for six hours for a two-hour meeting and being jet lagged, people are going to go — why?

The pandemic has changed the way we live life and do business. As Elon Musk says, “Some people don’t like change, but you need to embrace change if the alternative is disaster.” Technology allows you to grow, expand, and elevate your business. With the number of opportunities to incorporate technology into your practice, how can your organization use technology to its advantage today?

12. Increase the Confidence of Customers through Education of Products

Aidan Cole, CEO TatBrow

We have been able to inform and empower the public by adding a “How to Use” section to our website. This gives potential customers confidence in using our product and has been enhanced with the use of video to show TatBrow demos without customers even leaving our site! This makes it convenient for customers to purchase immediately following their exploration of these resources. 

13. Stay on Top of Trends to Increase E-Commerce

Chris Vaughn, Co-founder Saucey

Before the pandemic e-commerce sales were already on the rise. When the pandemic hit and everyone was forced to purchase their essentials through the internet, naturally sales sky-rocketed. The convenience of purchasing products and services shifted from real-time purchases (in-stores) to finding the best product or service (researching and analyzing online), so our technologies also made that shift. We were able to stay on top of trends by effectively tracking them! Quickly, consumers began developing e-commerce habits that significantly helped these businesses track their sales and network. 

14. Promote through Social Media and Web Platforms

Ben Teicher, President/CEO Healthy Directions

Being able to promote our podcasts from our website and on our YouTube channel has been really helpful for our business. Without these digital forms of media, we probably wouldn’t be able to communicate our expertise with the public to the same degree, nor would we be able to allow our prospects and customers to get to know our brand as well. 

15. SEO Marketing

Danielle Callabrese, COO De La Calle

An important component of technology is the work put into search engine optimization. Consumer behaviors have unmistakably changed. They are no longer casually shopping around in stores. Trends have indicated that consumers are researching products they are interested in purchasing before making the trip to their preferred retailer (whether that be in person or online). SEO marketing has been around for some time, but it wasn’t until the global pandemic that we saw this side of marketing truly take off.

Money illustration by Heather Skovlund for 360 Magazine

The Growth of Blockchain

Blockchain Companies hit $30.4B in Total Funding, a 44% Increase in a Year

The increasing number of organizations accepting cryptocurrency and the growing interest in blockchain technology continue driving the entire sector’s impressive growth. However, recent years have also witnessed a surge in the number of venture capitalists pouring money into blockchain companies.

According to data presented by BlockArabia.com, blockchain companies raised $30.4bn in total funding, a massive 44% increase in a year.

Investment Activity Soared by 515% YTD

By allowing digital information to be distributed but not copied, blockchain technology created the groundwork for the new type of internet. Although initially invented for the cryptocurrency Bitcoin, by improving online security and streamlining fundraising and payment options, blockchain technology was adopted by many companies across different industries.

The Crunchbase data showed 2018 was a record year for investment activity in the blockchain market, with companies raising around $10.7bn in funding rounds that year. However, the next two years brought a significant slowdown in venture capital funding.

In 2019, blockchain companies raised $4.3bn, with the cumulative funding amount rising to $20bn that year. However, statistics show 2020 brought even less fresh capital, with companies raising only $2.4bn.

After two challenging years for blockchain companies looking to attract investments and expand their business, investors flocked to this sector in 2021. In the first quarter, startups focusing on blockchain technology raised around $2.9bn, more than in all of 2020. The strong investment activity continued in the second quarter of the year, with companies raising another $4.1bn.

The Crunchbase data showed blockchain startups raised around $8bn YTD, a staggering 515% increase compared to a year ago period, and 20% more than in 2019 and 2020 combined.

US Blockchain Startups Raised $12.5B, more than European and Asian Companies Combined

Statistics show that US blockchain companies lead in the total value of investments, with $12.5bn in funding rounds so far. European companies hit $6.1B in total funding, half the value of their US peers, ranking as the second-leading region globally. Asian blockchain companies follow with $5.4B, respectively.

Analyzed by type of funding, initial coin offering ranked as the most popular way to raise fresh capital. Statistics show blockchain companies have raised $9.3bn through ICOs so far, more than any other funding type.

Series A funding rounds have brought in around $3.8bn so far. Series B and Series C funding rounds follow, with $2.6bn and $2.4bn, respectively.

The full story can be read HERE.

wonderquest image for use by 360 magazine

ALISON WONDERLAND – WONDERQUEST

Australian EDM producer and DJ Alison Wonderland (AW) ventures into the realm on NFTs (non-fungible tokens) with her blockchain project, The WonderQuest. The project launched on Sunday, July 25 on Decentraland, a blockchain-based 3D virtual reality platform. The fantasy-inspired project allows investors to purchase a dragon egg as an NFT from the WonderTown market. A ‘hatching event’ will occur at the end of the on-sale period this coming Tuesday, August 3 at 3pm PT.

Each egg is .0888 Ethereum (Eth) and over 6,500 have been sold. 3,500 eggs are left to be minted. All eggs will be sold before The Hatching event. After the hatching event, the egg owner has the option to either hatch the egg or not to hatch, allowing owners to interact with the fantasy realm.

Many first-time NFT and crypto holders’ purchases have been made by AW fans to participate. Many large NFT owners who have not heard of AW have also been drawn to this project because of its utility. Some large crypto holders have even purchased eggs for AW fans who can’t afford an egg. It’s been positive experience, and a new community has been built regarding the project’s discord.

So far, sales for the NFT are at $1.7 million. The full extent of the WonderQuest earnings are to be revealed after the project ends.

“It starts with an egg. ‘What’s inside?’ ‘Do I hatch it?’ Questions only you can answer. Each egg is unique with its own ERC-721 Ethereum blockchain based token. The egg is an NFT, but so is what’s inside. You can either collect the NFT as a rare egg, or hatch it and reveal what’s within This is real and happening now. This project is not a placeholder for unfinished artwork. We’ve been designing and developing this project over hundreds of thousands of hours, and every detail has been carefully selected to bring to life the mystery of The Wonderquest.”

The WonderQuest is Alison Wonderland’s odyssey of exploration in the blockchain/digital world, a treasure hunt of experiences in the Metaverse. An opportunity awaits you to embark on a journey of epic proportions, incorporating virtual gift quests, discussions, and musical performances. For the first time ever, join AW’s odyssey, which features her music in a virtual landscape powered by blockchain technology. The adventure ahead will not only allow you to explore never-before-seen parts of the Metaverse, but also to interact with it in ways that were previously impossible.

Join Alison Wonderland by purchasing from a series of 10,000 unique, mysterious, and mystical eggs. Minting is totally random. There are 12 different breeds of differing rarity, all individual dragons. Hatch your egg or wait – the choice is yours. Unleash your creation upon this world or keep the power within.

The egg is the beginning of a long and wonderful journey. Together we quest. WonderQuest.

Find out more about WonderQuest via Decentraland.