Posts tagged with "Beret"

Vaughn Lowery, 360 Magazine

VAUGHN

Vaughn Lowery’s heart pumps passion and produces positive change. His career has taken him from humble beginnings in Detroit to a graduate of Cornell University. From there, he became active in modeling, acting and producing screenplays. Now, Vaughn is the founder and president of one of the leading pop culture and design publications of today, 360 MAGAZINE.

Vaughn won over television audiences when he appeared in Kmart’s smash hit Joe Boxer commercial, dancing his self-titled “Boxer Boogie” wearing nothing but his Joe Boxer underwear. With this “brief” appearance, Vaughn Lowery, a.k.a “Joe Boxer,” soon became a household name. He appeared with Leeza Gibbons on Extra, Katie Couric on Today Show and Jay Leno on Tonight Show boogieing down with them and performing his signature dance. According to the Detroit Free Press, Vaughn’s “Boxer Boogie” has paid off, helping Kmart sell roughly $20 million in Joe Boxer apparel a week.” In just the first year he was responsible for Kmart selling over $1.5 billion of duds, besting Martha Stewart’s launch year with over $500 million in sales.

The Detroit native embarked on an acting and modeling career during a trip to New York City when renowned make-up artist Sam Fine set him up with a fashion photographer, Fadil Berisha. Before his appearance as Joe Boxer, Vaughn worked as a successful print model for such companies as Gap, Target, Skechers, Old Navy, Bath & Body Works Fragrance, Nordstrom, and Marc Ecko. He also worked as a runway model for Tommy Hilfiger, Phat Farm, and Karl Kani. He has graced the pages of FHM (SA), URB Magazine, and Glamour.

Vaughn continues to be busy in the media. A few years back, ABC News Primetime aired a segment chronicling his life, along with the tragic John Ritter story. Vaughn has also filmed a Super Bowl commercial, completed a high-profile Dasani Water billboard ad campaign, appeared on America’s Next Top Model, where he stirred up some controversy, guest-starred on the comedy, “Scrubs,” and screened his controversial 35mm festival film, The Young & Evil, at Sundance 2009, which was nominated for Cardiff’s Iris Prize within the same year. He was also named Seventeen Magazine’s “17 Hot Guys.” The last film Vaughn acted in is called The Company We Keep (directed by Roy Campanella), where he plays a fast-talking manager within the record industry, Barry. Currently, Vaughn is in the midst of producing a short film Chasen Life, which won a writing competition. He is also adapting audiobook Say Uncle into a feature-length film and pitching his third reality series. Moreover, he’s in the process of establishing 360 Fest, a film festival that will introduce and screen some of the most provocative short and features in the world.

Outside of Vaughn Lowery’s entertainment endeavors, Vaughn has always determined to give back and continues to keep his personal promise to be a contributing citizen to those in need. He has lent his name and support to: Women At RiskHuman Rights CommissionMarch of DimesHeart of Los Angeles Youth, and schools across the nation where he encourages kids to be their best. Furthermore, Vaughn serves as the Brand Ambassador for both Falling Whistles, which supports war-affected kids in the Congo, and Pink United for breast cancer awareness. He sits on the board of Awakening Young Minds, a nonprofit organization that conducts emotional education workshops for troubled youth.

Vaughn Lowery’s talents are only overshadowed by his winning personality, infectious smile, and his ability to capture hearts as one of the most engaging and approachable individuals in the entertainment industry.

Signed copies of Vaughn’s memoir,  Move Like Water × Be Fluid, are available on 360’s e-Commerce shop and Audible.

As of late, Lowery has developed their inaugural 360 MAG podcast series on Apple and Spotify as well as a new NFT Animal Series on OpenSea.

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OTG

In his spare time, designs e-bike bras and reconfigures their silhouettes.

Mixed Media Fabrications

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Maria Becerra inside 360 Magazine.

SPOTLIGHT ON MARÍA BECERRA

María Becerra is a tour de force. The Argentinian songstress, known as “la nena de Argentina” released her second EP in 2021, embracing and experimenting with hip-hop, reggaeton, trap, R&B, salsa, and more to craft her new sound. Described as a “leading voice in Argentina’s urban pop movement,” Becerra is a star on the rise. As the first Latin artist signed to indie American record label 300 Entertainment and with a Latin Grammy Award for Best New Artist pending, it is clear despite her successes already, she is only just beginning. She sat down to answer a few questions for 360 Magazine including how she got her start in music, the story behind her nickname, her influences, and what to expect from her in 2022.

How would you describe your style of music?

I believe I have a very melodic and versatile musical style. In the studio, we always try to ensure that each song has a varied melodic line, with different degrees of nuances. Above all, we aspire to make a melody that sounds familiar and enjoyable to the public. I have experimented with several genres and in all of them, I was able to find how to make my own style fit within them. I hear they call me ‘the Queen of Weeping,” which makes me laugh. I have many songs that are for dogging and dancing, and others that are a bit sadder.

How did you first become interested in creating music?

From a very young age, art was important to me; I learned how to sing, act and dance as a child. In my home, we listened to a lot of music. For a while, I did covers of famous songs as I learned. I think I was absorbing different music and styles to the point where I felt the need to start expressing myself with my own works. Despite this desire, I was not 100% confident in my abilities yet and had many insecurities. I was afraid of how the public would receive my music and doubted if this was my true path. Luckily, things turned out in a positive way. Today, I have no doubts that yes, I was born to create music and it brings me a lot of joy.

Which songs are you most proud of?

Mm, they are all special to me and fill me with pride. It is difficult for me to pick just one. If I had to choose one, my first instinct is to say Ademas De Mi or Mi Debilidad, that song is very significant to me as an artist. I cried a lot while making it and recording the video.

You were a Youtuber before becoming a singer. How was the experience of transitioning from an influencer to an artist?

YouTube was a beautiful experience, and I am grateful that the opportunity was a positive one. The change in my life was progressive over time. Being on YouTube allowed me the chance for people to get to know me, while I gained confidence and worked on my own fears as a public person. Obviously, my life and my career are now on another path but having the experience of being a YouTuber served as the foundation for everything that has gone on to happen in my life.

What is your favorite fan moment?

My favorite moments are when my fans tell me everything in my music speaks to them. It’s amazing how something I pour so much love into in the studio can reach so many people and positively influence their lives. In live concerts, we would raise up different fans to speak with them, and at one performance a girl told us that with my song ‘Tell Me How I Do,’ she declared her love to her girlfriend. I found it beautiful. Those moments fill me with incredible happiness.

Maria Becerra by Christian Garfa 2

How does it feel to have reached this level of popularity so young?

It still doesn’t feel real. It is incredible to me, but I just try and take things one day at a time. I try to appreciate the small things and remain the humble girl I’ve always been because that’s still who I am. I surround myself a lot with my friends, my family, and my pets who are my rocks – they remind me of where I come from and who I am.

Why do you refer to yourself as the Girl from Argentina?

In general, it is known that many of the best discoveries occur accidentally, and this was no exception. When we recorded Animal with Cazzu, in the song’s lyrics I sing “Las Nenas de Argentina,” as if referring to the two of us. Apparently, when people listened, they heard “La nena de Argentina” and everyone loved that I referred to myself that way. From there, I started to use it as my brand, and I feel it gives me a special power for communicating to the world my music and I are made and from Argentina.

Who are your influences?

Wow, so many artists! I especially love and admire Ariana Grande, Beyoncé, and Rihanna. They are very important role models to me. I watch their shows and videos a lot.

How did it feel to join a label as prestigious as 300 Entertainment?

I am honored and very happy to work with them. They have always been supportive, even affectionate, towards me. Unfortunately, their office is in Los Angeles, so we don’t have the opportunity to see each other that often, but when we do it’s always a special moment. I know the whole team at 300 takes care of me and wants the best for me, so I respect them and thank them very much.

Your most recent EP blended many different genres. Which genres would you like to experiment with in the future?

I like Bachata, and I think more songs like this are coming from me. Yet as I said before, I don’t want to pigeonhole myself. I love to experiment with different genres and different sounds, and that is what is important to me as I create music today. So, in 2022 you and all my fans can be surprised with what I come out with next.

What can we expect to see from you in the future?

I feel like 2022 is going to be a great year. My team and I are working hard to make it so. I’m locked in the studio, and many of the songs we are currently working on are tremendous. I am already anxious for people to listen to them. This year, a new album is coming, as well as trips and several shows in Argentina and Europe. We hope to reach many places and have everyone dance and sing to my music.

Maria Becerra inside 360 Magazine 3

Photos: Christian Garfa

BEBERET BY AOHSOA

AOHSOA  (AH.OH.SA) offers a twist to a classic 19th century French style beret. The overnight capsule release commemorates the birth of the iconic cap’s debut in 2017. Armon Hayes, designer & craftsman, takes hold of this unisex fashion statement through streetwear culture. Entering a new year symbolizing a rebirth to the BEBERET collection, the forecasting of the budding lifestyle brand reflects how the beret began its fashion journey. Adopted during WWI and worn by low-ranking military, the beret has since unexpectedly evolved in its use given those who combatted urban crime in the 1990’s, volunteers known as Guardian Angels. Outfitted by adults and kids alike now more than ever, the personalized expression of each design produced by AOHSOA embodies the intended concept of character and strength. A nod to Black religious nationalism, there are biblical references to a crown representing a halo and the Biblical covenant of God. The multifaceted and misunderstood a beret can be worn about 9 different ways and represent whatever the wearer so chooses. Hence the name BE BERET.  

Each style and design, from materials through the end-product, are curated and handpicked from conception. Custom styles are encouraged given each individual consumer’s uniqueness and market availability. Nonetheless, the flexibility surrounding the composition complements the variations in its details. Hand painted, embossed branding ’86 represents the founder’s birth. The potential use of patch trimmings includes animalistic appliqués, provocative sayings, and other embellishments of your choice. Coatings and treatments to the fabrication add protection for those who live in rainy or damp conditions. ‘Starry Night,’ a best seller in the collection, features a reflective treatment. Echoing the original painting, an illusion reminiscent of city nights will surely have admirers stargazing. Production began and continues in New York City at the birthplace of HIP HOP where the beret is widely recognized and sought after. Armon’s Be Beret collection has been acquired by the likes of artist, fashionistas, trendsetters, and represented in the space of popular culture + design. As of late, Armon’s designs were embraced by Mariah Lynn for her freestyle video. Reintroducing and embracing the beret trend includes spots like editorial shoots for independent recording artist LaJune, on the heads of clients and influential people like Vaughn Lowery to name a few. A movement swiftly summarized, AOHSOA online’s streetwear presence redefines ‘What you wear makes you feel.”