Posts tagged with "new york city"

Today, Polestar Manhattan invited us to preview their Precept, exhibiting design, technology and sustainability.

“America’s newest MVP of the EV game, breaking records and necks!” – 360

Polestar revealed the Precept in February 2020 as a declaration of intent. Showcasing the future direction of Polestar’s design, sustainability and technology, the concept makes a strong statement about the brand’s intent. In October 2020, Polestar confirmed that the Precept will be put into production in the future. Polestar is documenting this journey in a YouTube series, “Precept: from concept to car.” In November 2021, Polestar confirmed that the production version of Precept will be known as Polestar 5.

Polestar continues to believe in collaborating with experts to accelerate development and provide customers with the best available technologies. Precept’s interior is defined by sustainability and offered an opportunity to work with new materials and processes. Similarly, the evolution of the HMI builds on current partnerships which maximise the integration of expertise.

Sustainable new interior materials balance modern high-tech luxury with reduced environmental impact. These sustainable materials include recycled PET bottles, reclaimed fishing nets and recycled cork vinyl. A flax-based composite developed by external partner Bcomp Ltd is featured in many interior and some exterior parts. Polestar’s ambition is to bring much of this sustainability into production.

The next generation HMI, powered by Android, builds on Polestar’s close collaboration with Google. An enlarged, portrait-oriented 15-inch centre touch screen complements a 12.5-inch driver display, and the two are linked by an illuminated blade that encompasses the entire interior. In this execution, the unique Polestar emblem floats holographically inside a solid piece of Swedish crystal between the rear seat headrests.

Supporting the advancement of a personalised and dynamic digital interface, the instrument panel also hosts an array of smart sensors. Eye tracking will allow the car to monitor the driver’s gaze and adjust the content of the various screens accordingly. Proximity sensors also enhance the usability of the centre display when driving.

The sculpted form of the Polestar Precept sets the tone for future Polestar vehicles. The vehicle’s proportions define its presence with restrained surfacing and a focus on aerodynamic efficiency.

The front grille is replaced by the Polestar SmartZone, representing a shift from breathing to seeing. An area which once channelled air to radiators and the internal combustion engine now houses technology for safety sensors and driver assistance functions. Purposefully gathered behind a transparent panel dedicated to intelligent hardware are two radar sensors and a high definition camera. The LiDAR pod, mounted atop the glass roof, is given optimal visibility as a next step towards increased driving assistance. The Thor’s Hammer LED headlight signature evolves with separated elements, taking on a dynamic, more robotic and brand-defining interpretation.

Precept features an integrated front wing above the SmartZone which accelerates air flow over the long bonnet. This allows air to attach itself to the surface earlier, which improves aerodynamic efficiency and thus improves the vehicle’s range. At the rear, the wide light-blade spans the entire width of the car, extending into vertical aero-wings – another aerodynamic feature and a nod to light-weight design.

With product development now underway, Polestar has confirmed it will produce Precept in China, where a new production facility will be established. The aim is to ensure the facility will be climate neutral and one of the most intelligent and connected automotive production facilities in the world.

Watch Precept Documentary HERE.

About Polestar Manhattan

Now officially open to the public, it represents one of 20 Polestar Spaces in a rapidly growing nationwide network. Polestar Manhattan is located in vibrant Lincoln Square and offers customers a captivating retail experience where they can learn about the brand and vehicle lineup.

“New York City is an iconic city with deep roots in design, sustainability and engineering, and opening a Polestar Space in this location will allow us to showcase the superior driving experience and high-tech minimalism that defines and differentiates Polestar,” says Thomas Ingenlath, Chief Executive Officer of Polestar. “As we continue to redefine luxury for the sustainable age, Polestar Manhattan will serve as the brand’s retail home in New York City. Polestar plans to launch and showcase three new models by 2024, and I cannot wait to see them in this location.”

Gregor Hembrough, Head of Polestar in North America, adds: “It was critical that we establish a foothold in one of the most significant and important markets in the U.S., New York. In partnership with Manhattan Motor Cars, this new showroom will allow us to reach customers throughout the New York metro area.”

The Polestar Space is staffed by Polestar Specialists who are well trained to answer questions, assist with the digital ordering process, and coordinate test drives of the brand’s all-electric Polestar 2 model range, which includes two different configurations.

Book Test Drive HERE.

Follow Polestar HERE.