“The world of fashion, and the power that colors and textures have creating a mood have been with me from a very young age,” explains Donna Leah, when talking about the launch of her new brand, Donna Leah Designs. “I’ve always felt that sparkle and glamour should be enjoyed from the moment we wake up until after dark. Getting dressed in what we love is a great way to start the day with a positive vibe and makes me feel like I can accomplish anything. I am my own superhero.”
A graduate of New York’s famed Fashion Institute of Technology (FIT), the American designer chose to base her brand in Miami where the dynamic energy of the city sparks her concepts. The brand was founded on a vision of empowerment and the need to be distinctive. A signature element of the brand is coordinating shawls that can be interpreted as a cape for women who embrace their individuality and are their own superhero.
Founded in late 2018, the brand launched with a collection of evening gowns inspired by the power of nature and the divine. Blues are a reminder of the ocean and the sky, greens and golds are the color of precious gems and lush foliage. “Heaven,” Donna Leah’s favorite piece, features a stunning sequins gown with a matching cape in mauve, a color she identifies with love and passion.
Now that people are spending more time at home, the designer has launched a line of loungewear inspired by her gowns, which incorporates Donna Leah’s love of metallics in bright shades of blues, pinks, and purples. The cape in the designer’s gowns has been translated into a hood for the loungewear collection. All pieces feel powerful, yet feminine, with bold colors and textures that act as a unifying statement for the brand.
Launching later this year will be a special series of designer statement t-shirts. Donna Leah explains, “I love making a statement and so much of us want to assert our feelings in a powerful way. While this is not a new concept, Donna Leah Designs is taking a unique approach that will resonate with women who have ageless style and are confident in their ideas.”
The reason for Donna Leah’s steady growing buzz is straightforward: the styles make a strong statement while being glamorous and unique at the same time. After completing several seasonal collections, including evening gowns, ready-to-wear, handbags, and accessories, Donna Leah is finding an audience for her pieces in the entertainment industry. She has shown her collections at the Grammy Awards and Oscars in 2019, and numerous celebrities are fans of her brand including Tanya Tucker, Cindy Lauper, Aerosmith, Roots, Cheap Trick, and Sharon Osbourne.
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