Posts made in January 2021

Rolls-Royce Cullinan article illustration by Kaelen Felix for 360 MAGAZINE

Rolls-Royce Cullinan

Vaughn Lowery × Hannah DiPilato

Photos by Jeff Langlois

Illustration by Kaelen Felix

Just after winning the 2020 NBA Championship, 360 Magazine got the chance to pilot the new Rolls-Royce Cullinan in a glamorous royal violet. This new edition takes the prize for being one of the most deluxe SUVs on the market, defining the post-opulence of the brand.

Priced at about $340,350, the massive machine encompasses greatness, class and refinement. This bespoke vehicle focuses on the purest craftsmanship by retaining the same DNA as its brothers and sisters. Its name comes from the exquisite Cullinan diamond, so it is clear that wealth is featured in all fields.

During a sunset in Malibu, 360 Magazine was pleased to witness the extravagance of the SUV first hand and was able to record its faultless driving capabilities. A film, by Jeff Langlois, is featured on both our Instagram and YouTube and exhibits the impeccable excursion from a birds-eye perspective.

Design

The skeleton is a perfect marriage of sophistication and power, bringing a classic SUV composition to an all-new level. The striking purple exterior ensures travelers will arrive poshly to any event. The panoramic glass roof is designed for a sensation of the outdoors, while the privacy glass allows passengers to remain discreet. Twenty-two-inch wheels, partly polished to two spokes, allow effortless driving while remaining tasteful.

Every interior of the vehicle is not only exquisite, but unique because of the customizable characteristics the driver can choose to meet all their desires. The cabin is equipped with leather seats and sheep wool carpets. Its interior details are decorated with delicate wooden trim and moulded aluminum accents.

Technology

The Rolls-Royce Cullinan has the most current technology that perfectly correlates with the ride’s complex elements. With a spacious back seat, buyers can select the Center Console option that allows passengers sitting in the back to activate a massage feature. With this option, the middle seat has been replaced with a central console which features a cooling tray, perfect for holding champagne flutes or a whiskey carafe.

All models possess a large tactile infotainment system and Apple CarPlay. There is an available entertainment option for the backseat which boasts a 12.0-inch screen so the backseat riders will never grow bored. This model is also equipped with a WiFi access point and a custom audio system with 18 speakers. Of course, the interior roof can feature the classic Rolls-Royce star-studded ceiling which dazzles anyone who receives the honor of being a passenger.

Performance

With a 6.7-litre twin-turbo V-12 engine, the car delivers 563 horsepower noise-free. Thanks to the unique soundproofing glass, the drive is quiet in all terrains. The silent yet powerful engine allows a fast and enjoyable journey. According to Car and Driver, it can reach a speed of 60 mph in only 4.5 seconds.

The Cullinan is equipped with all-wheel drive and is able to tackle the most difficult terrain, ideal for steep driveways. The air suspension alongside of a road-scanning camera allows the vehicle to adjust its height to avoid road imperfections.

Safety

The beautifully developed vehicle not only looks gorgeous, but has safety features that will make riders feel secure. The car has driver assistance technology, including night vision. It also includes a standard forward-collision warning with automated emergency braking, a standard lane departure warning with lane support, and a standard adaptive cruise control.

More safety features include blind-spot detection, information about speed limits, approaching pedestrians and preventing rear-end collisions. These components ensure all riders’ safety and have been designed by experts for reliability.

Ergonomics

The all-around aspects of the Rolls-Royce Cullinan combine to deliver the ultimate in comfort and efficiency. The V-12 engine uses 12 mpg when driving in the city and 20 mpg on the freeway. This exceeds the Bentley Bentayga and the Mercedes-AMG G63, both in the same category. With an 8-speed automatic transmission, driving at ease is this automobile’s responsibility. It has 571 horsepower at 5000 rpm and 627 lb-ft of torque at 1600 rpm. Not only is this vehicle designed with panache, but it has been constructed tactically to be capable and dynamic. Drivers will be enamored by this magic carpet ride while clawing to the road. A limited warranty that covers four years and unlimited mileage is included, so you never need to stress about upkeep.

Legacy

Embodying precision, this is a top for everyone who wants to drive a luxury SUV, no matter who you are. Celebrities like Kylie Jenner, Justin Bieber, Jennifer Lopez and 50 Cent were all seen cruising with the vehicle, proving this brand is supreme. From a young, savvy business person to a prosperous family with a toddler and a pooch, this lavish, well-rounded mode of transportation appeals to everyone.

Pre-order.

Rolls-Royce Photograph for 360 Magazine via Jeff Langlois
Rolls-Royce Photograph for 360 Magazine via Jeff Langlois
Rolls-Royce Photograph for 360 Magazine via Jeff Langlois
Gabrielle Archuleta illustrates Black History Month for 360 MAGAZINE

Black History Month

By Hannah DiPilato

February is Black History Month and 360 Magazine would like to recognize some historic people of color who have become a positive influence on society. In 2020, the Black Lives Matter movement skyrocketed and brought attention to the diversity that still exists within our community. Although society has come a long way from the early 1900s when segregation ran rampant, the movement for equality has a long way to go. From inventors to musicians, there are a number of successful people we would like to acknowledge in honor of Black History Month.

Martin Luther King Jr.
Arguably one of the most important leaders in the Civil Rights Movement, Dr. King spent his time preaching for equality in a peaceful way. He will always be remembered for his famous “I Have a Dream” speech and his ability to lead others in this historical movement. Dr. King is one of the most influential

Joseph E. Lowery
Joseph E. Lowery is the grandfather of 360 Magazine’s President Vaughn Lowery and founded the Southern Christian Leadership Conference alongside Dr. King. Throughout his life, Lowery served as vice president, chairman of the board and president of the Southern Christian Leadership Conference as well as a leader in the Civil Rights Movement.

George Washington Carver
Many people are familiar with George Washington Carver for his inventive skills. He made over 300 products from peanuts and as an agricultural scientist promoted methods to prevent soil depletion.

Garrett Morgan
Garrett Augustus Morgan, Sr. is to thank for the invention of traffic lights as well as gas masks. Every time you stop at a red light, take a moment to think of Morgan for this essential technology.

Barack Obama
As the first black president of the United States, Barack Obama made an impact as the 44th president and showed young people of color they have representation in politics. He continues to use his voice to connect with the American people.

Kamala Harris
Keeping in the theme of politics, Vice President Kamala Harris is the first woman vice president, the first African American vice president and the first Asian American vice president. She’s giving young women of color everywhere a sense of representation.

Madam C.J. Walker
As the first recorded female self-made millionaire in America, Madam C.J. Walker was an influential entrepreneur, philanthropist and activist of her time.

Frederick McKinley Jones
Frederick McKinley Jones was the co-founder of Thermo King and he brought incredible improvement to long-haul transportation of perishable goods. Jones also won the National Medal of Technology.

Stevie Wonder
Stevland Hardaway Morris, better known as Stevie Wonder, is a musical prodigy that became blind after birth and learned to play the harmonica, piano and drums by age nine. He is now a notable singer, songwriter, musician and record producer.

Lonnie Johnson
Lonnie Johnson is known for his success as an aerospace engineer. He has worked on the U.S. Air Force term of service and has also worked at NASA for twelve years including in the Jet Propulsion Laboratory.

Patricia Bath
As an ophthalmologist, Patricia Bath was an early innovator of laser cataract surgery. She was also the first woman, African American physician to receive a patent for a medical invention.

Oprah Winfrey
One TV personality almost everyone is familiar with is Oprah. Known for her television show The Oprah Winfrey Show, she has made waves in the world of entertainment. She is also known for co-producing a Broadway musical version of The Color Purple, establishing O, The Oprah Magazine, the Oprah Winfrey Network (OWN) as well as creating Oprah.com.

Harriet Tubman
After being born into slavery, Harriet Tubman was a conductor of the Underground Railroad and helped many enslaved men and women escape. She led many people to freedom with her bravery and connection with antislavery activists.

Rosa Parks
Rosa Parks gained her notoriety as an activist in the Civil Rights Movement and is known for starting the Montgomery bus boycott after refusing to give up her seat to a white passenger. She has been called “the first lady of civil rights” and “the mother of the freedom movement” by the United States Congress.

John Lewis
John Lewis was chairman Student Nonviolent Coordinating Committee (SNCC) as well as one of the “Big Six” leaders who organized the 1963 March on Washington. He was an essential part of the Civil Rights Movement and ending legalized racial segregation.

Alexander Miles
If you’ve ever ridden in an elevator, you can thank Alexander Miles for the automatic opening doors; he was awarded the patent for this invention in 1887. Mills was riding in an elevator with his daughter and he deemed an elevator shaft door left open could be dangerous.

Mary Kenner
Mary Kenner was an inventor famous for her development of the sanitary belt, the precursor to the self-adhesive maxi pad. However, due to racial discrimination, the idea wasn’t adopted for thirty years. She has five patents for various household items.

Maya Angelou
Known for her many famous pieces of writing, Maya Angelou was a poet, memoirist and civil rights activist. Over fifty years, she wrote a number of autobiographies, essays, poems, plays, movies and television shows. She also received over 50 honorary degrees as well as awards for her writing.

LeBron James
Along with being considered one of the greatest NBA players of all time, LeBron James also started the LeBron James Family Foundation to help create generational change for the children and families of LeBron’s hometown in Akron, Ohio.

Malcolm X
As a popular spokesperson at the time of the Civil Rights Movement, Malcolm X encouraged Black Americans to protect themselves against racism. He preached a much different lesson than Martin Luther King Jr. who preached nonviolence.

Thurgood Marshall
Thurgood Marshall was the Supreme Court’s first African American justice as well as a prominent civil rights activist. He served on the court for 24 years and helped with influential rulings at the time of the Civil Rights Movement such as the case of Brown v. Board of Education.

Jackie Robinson
Jackie Robinson was the first African American to play in Major League Baseball in the United States during the 20th century. He broke the color barrier of the MLB when he played for the National League Brooklyn Dodgers as second baseman with the jersey number 42.

Sarcastic Sounds × Claire Rosinkranz × Clinton Kane – change ur mind

Following a series of solo singles, remixes, and features over the past year, 20-year-old producer/singer Sarcastic Sounds has returned with new song “change ur mind.” Featuring Claire Rosinkranz and fellow Columbia label-mate Clinton Kane, the lo-fi tune is about loving someone even though it’s not enough to save the relationship. Listen HERE.

In speaking about the track, Sarcastic Sounds recalls: “‘change ur mind’ began as a voice note over a year ago. I recorded it last March, but let it sit around for a while not thinking much of it. My manager sent it to Claire, who did an amazing verse for it and made me realize the song could be really special. Then my label suggested getting Clinton on it, who killed it and made the song complete. What I think is so cool about this track is that everyone takes a turn singing the different parts in their own way and interprets them differently. I also appreciate having two actual singers on the song to make up for my voice. :)”

“So stoked Sarcastic thought of me for this song,” says Claire. “I caught a really cool vibe when I first heard the track, which made it really easy to write to.”

Clinton adds: “My team sent this track to me when I was staying at a hotel in Las Vegas. Honestly I was scared to even try it because it was a very different sound from my original music, but I wrote my part in 20 mins; I can now confirm that I am not just a singer/songwriter, but I am also a rapper x The song turned out so amazing, and I’m so stoked to be on this with 2 amazing artists! xx”

“change ur mind” was released alongside an official video featuring all three artists. Sarcastic Sounds, Claire, and Clinton each self-filmed their portions, which editor Sterling Larose then pieced together and layered with fun graphics to create the colorful visual. Watch HERE.

ABOUT SARCASTIC SOUNDS

Hailing from Toronto, Sarcastic Sounds has a very diverse musical direction that blends lo-fi, hip-hop, alternative, and pop. He has cemented himself as a staple in the lo-fi music scene with over 500M streams and previous hits such as “I Don’t Sleep” and “it’s OK to Cry.” In addition to his solo career, Sarcastic Sounds has carved his place as a young producer after garnering buzz from Battle of the Beat Makers and landing a producer credit on “Mahogany” from Lil Wayne’s album Funeral. Recently, Sarcastic Sounds has remixed, produced, and collaborated with the likes of Powfu, Alec Benjamin, Rxseboy, StaySolidRocky, Dermot Kennedy and more.

CONNECT WITH SARCASTIC SOUNDS

Instagram | TikTok | Twitter | YouTube

ABOUT CLAIRE ROSINKRANZ

At just 16-years-old, singer, songwriter, multi-instrumentalist, and ballerina, Claire Rosinkranz buzzed to the forefront of the conversation this summer with the independent release of her debut EP, BeVerly Hills BoYfRiEnd in June 2020.  Her song “Backyard Boy” gained unprecedented traction on TikTok, inspiring nearly 3 million video recreations, and sparking a highly competitive signing effort from labels around the world.  In addition to generating nearly 80 million Spotify streams, it captured #1 on the Spotify Global and U.S. Viral 50 Charts, with the EP approaching 270 million global streams. With outlets like BuzzFeed, Billboard, Rolling Stone, Coup de Main and Genius chronicling her rapid rise, not to mention The New York Times naming “Backyard Boy” one of their “Best Songs of 2020,” Claire Rosinkranz is poised to become one of the year’s most unexpected and significant breakout acts.

CONNECT WITH CLAIRE ROSINKRANZ

Instagram | TikTok Twitter | YouTube

ABOUT CLINTON KANE

Clinton Kane is one of those people who actually does all of the things the rest of us wish we could do, such as hightail it to Santorini alone with nothing more than a backpack… The Norwegian-Filipino singer, songwriter, and multi-instrumentalist pens pop with “chords that soothe you and lyrics that bite you. While growing up between Perth, Australia and The UK, the self-taught singer, guitarist, pianist, and drummer ultimately found solace in music. Writing and performing quelled growing anxiety and stress as he went from popular YouTube covers to a prolific series of independent originals. Signing to Columbia Records, Clinton turned heads with his this is what it feels like EP in 2019. To kick off 2020, he lent his voice to Martin Garrix’s smash “Drown” followed by original solo songs “i don’t want to watch the world end with someone else” and “Fix It To Break It.” After amassing more than 218 million global streams and gaining over half a million followers on TikTok in the past four months, Clinton might just inspire you to live a little louder with new music expected to drop next month.

CONNECT WITH CLINTON KANE

Instagram | TikTok | Twitter | YouTube

TWICE Perform “DEPEND ON YOU” for TIME 100 Talks

Global K-pop hit-makers, TWICE, started the New Year with an angelic performance of their track “DEPEND ON YOU” for the prestigious TIME 100 Talks. Off the group’s recent chart topping sophomore full-length album Eyes wide open, TWICE rehearsed and shot this extraordinary stripped down and first-time performance of “DEPEND ON YOU” from Seoul, and chose the track specifically to inspire hope, as the world continues to face a worldwide pandemic. Watch the exclusive TIME100 performance HERE.

TWICE’s 2020 chart-topping albums, MORE & MORE and Eyes wide open, were included in TIME, Billboard, Teen Vogue, PAPER and BuzzFeed’s roundup of top albums of the year. Eyes wide open continues on an upward climb on the Billboard Top 200 album chart, where it currently sits in the top 100. The group recently performed “I CAN’T STOP ME” for The Late Show with Stephen Colbert’s #PLAYATHOME YouTube series. Upon its premiere, the video attracted 45K fans and shot to 1M views within the first 12 hours. Watch the performance HERE.

Throughout the last six years, TWICE has become globally renowned phenomenon’s, rapidly taking the U.S. and beyond by storm. Catching notice from Rolling Stone, the outlet recorded that TWICE’s streams rose 120% in 2020 from 2019, with K-pop up 31% overall. Having graced Allure Magazine’s May 2020 cover, the group have been praised by the likes of Harper’s Bazaar, TIME, Billboard, MTV, Forbes, Teen Vogue, Elle and BuzzFeed to name a few. 2020 marked the first time TWICE have been included in Billboard’s Artist 100 and Billboard 200 lists with their album MORE & MORE, becoming the fifth all-female musical act from their country to rank on the 200 chart. In addition, their second album last year, Eyes wide open, hit the top five slot on the all-genre iTunes US Album Sales Chart and debuted at No. 8 on Billboard’s World Albums chart; and the album’s lead single debuted in the top 10 of the all-genre iTunes US Song Sales Chart.

ABOUT TWICE

Formed under K-pop powerhouse, JYP Entertainment in 2015, TWICE is one of the best-selling K-pop girl groups of all time regarding physical album sales. The group first rose to prominence with their debut title song “Like OOH-AHH”, and 2016 breakthrough single “CHEER UP” which went on to top multiple Korean pop charts and won ‘Song of the Year’ at the Melon Music Awards and Mnet Asian Music Awards. The group were also included in Variety’s Youth Impact Report as the only K-pop group included in the list. The group was included in Forbes Korea Power Celebrity issue in both 2019 and 2017; and were also included in 18th place and as the only Asian act in Billboard’s 21 Under 21 2017: Music’s Next Generation issue. In 2019, the group successfully completed their World Tour, TWICELIGHTS, which included sold-out shows in the U.S. at The Forum in Los Angeles, the Prudential Center in Newark (where they performed in front of 11,000 fans), and a show at the Wintrust Arena in Chicago. Last year, TWICE’s album MORE & MORE made its first ranking on the Artist 100 and Billboard 200 lists. Their second 2020 album, Eyes wide open, hit the top five slot on the all-genre iTunes US Album Sales Chart and debuted at No. 8 on Billboard’s World Albums chart; and the album’s lead single debuted in the top 10 of the all-genre iTunes US Song Sales Chart. Since 2015, the 9-member group have maintained the reins of K-pop super stars, having released a number of consecutive hits including “TT”, “KNOCK KNOCK”, “SIGNAL”, “LIKEY”, “Heart Shaker,” “FANCY”, “Feel Special”, “MORE & MORE,” and “I CAN’T STOP ME.”

CONNECT WITH TWICE

Twitter: @JYPETWICE
Facebook: @JYPETWICE
Instagram: @TWICETAGRAM
YouTube: TWICE

Mercedes Hotwheel illustrated by Mina Tocalini for 360 MAGAZINE.

Mercedes-Benz Drops in US Luxury Car Sales

By Nica San Juan

It was a close race right to the finish line for the top luxury car brands in the US in 2020. For the second consecutive year, BMW clinched the top spot.

According to the research data analyzed and published by Stock Apps, the Bavarian automaker sold a total of 278,732 units during the year. Compared to its 2019 tally, that marked a 17.5% sales decline. Its best-selling model was the X3, which posted 59,941 unit sales.

The Munich-based company had a strong Q4 2020, contributing significantly to its crossing the finish line in the first place. During the three-month period, it sold a total of 98,750 cars. Thanks to this impressive rebound, BMW’s unit sales in Q4 2020 were a mere 2% lower than Q4 2019.

German rival Mercedes-Benz sold a total of 274,916 units in 2020, marking a decline of 13% year-over-year (YoY). Just like BMW, Mercedes too had SUVs in the lead, with the GLC-Class selling 52,626 units during the year.

Generally, Mercedes’ SUV lineup had a strong year in the US accounting for close to 65% of total annual sales. However, Mercedes was not the second best-selling premium brand. The honor went to the Japanese brand Toyota Lexus, which sold 275,041. There was a difference of only 125 units between the second and third best-sellers.

Compared to the two German brands, Lexus had the best year in terms of percentage decline, dropping by 7.7% only. Lexus RX was its top-selling model, posting 101,059 unit sales, almost as much as BMW and Mercedes’ best-selling models combined.

Audi took the fourth spot on the list of best-selling luxury brands in the US. With a total of 186,620 unit sales, the automaker posted a 17% YoY decline. Rounding up the top five was Cadillac with 129,495, down by 17.1% from 2019.

Volvo was in the sixth position, the only US luxury brand to post a percentage increase in sales. It sold 110,129 units, marking a 1.8% increase YoY. Lincoln sold 105,410 units (-6.1%), Infiniti 79,502 (-32.5%) and Porsche 57,294 (-7%).

Mercedes-Benz Clinches Top Spot Globally with 2.16 Million Unit Sales

On a global scale, Mercedes-Benz narrowly outpaced BMW to secure the title of the best-selling luxury vehicle brand worldwide in 2020. It was the fifth consecutive year in which Mercedes beat its archrival and topped the ranks.

Over the 12-month period, it sold a total of 2,164,187 units according to Auto Industriya. The figure marked a decline of 7.5% over 2019 when it sold 2,339,562 units.

It is worth noting that while its sales in North America and Europe sank compared to 2019, the Asia Pacific market saw a 4.7% increase. China was the major force behind the uptick as it had a sales increase of 11.7%.

The GLC was its best-selling model during the year, moving a total of 320,000 units. Mercedes reported a 12.9% increase in SUV and crossover sales during the year. For its all-new S-Class, there are more than 40,000 customers on the waiting list.

On the other hand, BMW was the world’s second best-selling luxury car brand, falling 136,000 units behind the #1. It posted a slightly lower decline in sales, -7.2% YoY, with a total of 2,028,659 units sold. Audi took a distant third spot with 1,692,773 unit sales in 2020 and a decline of 8.3% YoY.

Li Auto Deliveries Soar by 530% in December 2020

Mercedes, BMW and Volkswagen’s Audi have had over 60% of China’s luxury car market under their control for years according to Bloomberg. But while the Chinese market drove their growth in 2020, they ceded share to Tesla and electric upstarts, Nio and Li.

Nio delivered a total of 43,728 electric vehicles (EVs) in 2020, marking an increase of 113% YoY according to Inside EEVs. These included 27,945 ES6s, 10,861 ES8s and 4,922 EC6s. The automaker launched its first EV sedan, the ET7 on January 9, 2021.

As of mid-December 2020, Li Auto announced cumulative sales of 30,000 units year-to-date (YTD). In December 2020 alone, the upstart delivered 6,126 vehicles, an increase of 530% YoY. Q4 2020 saw a total of 14,464 deliveries from the automaker.

In response to the growing threat from these brands, the aforementioned German car brands are rapidly expanding their offerings of electric vehicles. Daimler is planning to launch four purely battery-powered EV models in 2021, including the EQA compact set to launch in January. Meanwhile, BMW is planning to double its offering of pure EVs and hybrids to 25 by 2023.

In total, Mercedes sold 160,000 EVs in 2020, compared to BMWs 193,000. Audi was far behind the two with 47,000 deliveries of its e-tron SUVs.

Kaelen Felix Illustrates a COVID-19 Article for 360 MAGAZINE

Native Peoples’ Perspectives Toward COVID-19 Vaccine

Urban Indian Health Institute (UIHI) released a study with the first-ever national data regarding American Indian and Alaska Native peoples’ knowledge, attitudes, and beliefs about a COVID-19 vaccine.

The study surveyed American Indians and Alaska Natives across 46 states—representing 318 different tribal affiliations—to gather information ranging from individuals’ willingness to receive a COVID-19 vaccine to the hurdles they face in accessing healthcare and resources.

“This data will be important to all organizations conducting COVID-19 vaccine education efforts,” said Abigail Echo-Hawk, director of UIHI. “Native communities have unique challenges and needs that usually are not considered in public health campaigns.”

American Indian and Alaska Native people continue to be disproportionately impacted by the COVID-19 pandemic. The COVID-19 incidence and mortality rates are 3.5 and 1.8 times that of non-Hispanic Whites, respectively.

While there has been worry about vaccine participation in Native communities, 75% of study participants claimed they would be willing to receive a COVID-19 vaccine, higher than the national average according to an Ipsos survey from October 2020, which indicates that 64% of the U.S. general population was willing to receive a vaccine.

“Willingness to receive a vaccine and hesitancy are not mutually exclusive,” said Echo-Hawk. “Fear and distrust of government and medical systems still exist in our community, which are hurdles that we have to overcome.”

Echo-Hawk hopes the report can start to create a better understanding of the unique perspectives of Native people.

“The data indicates that most Native people willing to be vaccinated feel it is their responsibility for the health of their community,” Echo-Hawk said. “This shows what motivates our community when it comes to decision-making.”

Report key findings:

  • 75% of participants were willing to receive a COVID-19 vaccine.
  • 74% of participants claimed that getting vaccinated is their responsibility to their community.
  • 89% of participants wanted evidence that the vaccine is safe right now and in the long term.
  • 39% of all participants reported difficulty traveling to their clinic for an appointment.
  • Two-thirds of participants willing to get vaccinated were confident that COVID-19 vaccines were adequately tested for safety and effectiveness among Native people.
  • 75% of participants willing to get vaccinated had concerns about potential side effects.
  • 25% of participants were unwilling to receive a COVID-19 vaccine.
  • 90% of participants unwilling to get vaccinated recognized COVID-19 as a serious disease.
  • 89% of participants unwilling to get vaccinated had concerns about potential side effects.
Valentine Image by Kaelen Felix for 360 Magazine

15 Valentine’s Day Marketing Ideas for Your Boutique

By Joseph Heller

Love is in the air, gals… Valentine’s Day is almost here! If you’re new to owning an online boutique and this is the first Valentine’s Day you’ll be celebrating as a small business owner, the approach of February 14th might have you mainly thinking about what you’ll get for your significant other and (maybe even more so) what he or she will get for you. Or maybe you typically spend Valentine’s Day with your best single gal pals, eating chocolate and exchanging gifts.

But Valentine’s Day isn’t all about love, romance, and cheesy cards. No matter how big or small your eCommerce business is, it can be a day that drives sales like no other – especially if you sell clothing, jewelry, or other gifts. In fact, it rivals only Christmas in consumer spending. If you play your cards right, the days surrounding Valentine’s Day could make up one of your best sales weeks of all time.

Of course, competing with major retailers isn’t easy, least of all on Valentine’s Day. Stores all over the country are spending thousands of dollars on Valentine’s marketing, trying to get people to buy their gifts from them. Sure, you could have an incredible selection of Valentine’s gifts and accessories, available for great prices – but if nobody knows about your shop, it won’t do you any good in the end.

If you’re going to drive both new and existing customers to your shop for their Valentine’s shopping, you’ve got to get creative about your Valentine’s Day marketing. Read on to learn 15 affordable Valentine’s Day marketing ideas for your boutique – and why you really should care to do something special for this holiday in the first place.

Valentine’s Day and eCommerce

The numbers are clear – Americans spend a whole lot of dough on Valentine’s Day. The average American celebrating Valentine’s Day spent $196.31 on Valentine’s Day in 2020, adding up to a total of $27.4 billion spent on the holiday in 2020. Trends show that number only heading upwards – 2020 spending was up 32% from 2019.

Of course, that’s just the big picture – and not all of that money is being spent in boutiques like yours. Here are a few other stats you should be aware of that paint the picture of consumer spending on Valentine’s Day, based on 2020 numbers:

  • 32% buy Valentine’s Day gifts from discount stores.
  • Men spend nearly three times as much as women on Valentine’s Day.
  • $5.8B was spent on Valentine’s Day jewelry
  • $4.3B was spent on a Valentine’s Day night out
  • $2.4B was spent on Valentine’s Day chocolate
  • $2.3B was spent on flowers
  • $2B was spent on Valentine’s Day gift cards
  • $1.3B was spent on Valentine’s Day greeting cards
  • 45% of adults didn’t celebrate Valentine’s Day
  • 15% of Americans buy themselves a present on Valentine’s Day
  • Americans spend an average of $12.21 on Valentine’s Day gifts for their pets

With all of that shopping and spending going on during the Valentine’s Day season, you’ll want to make sure your business ends up with even a small sliver of that massive pie. Running holiday-themed campaigns and upping your marketing efforts leading up to Valentine’s Day will help you keep your boutique fresh in people’s minds and increase the chances that they go straight to you once it’s time to shop for their Valentine’s Day gifts.

15 Valentine’s Day Marketing Ideas for Small Businesses

Don’t have a huge marketing budget? No problem – with time, effort, and the right direction, you can still get your boutique’s awesome Valentine’s Day gifts and products in front of the right people. Here are 15 Valentine’s Day marketing ideas for small businesses that you can implement for little or no money.

  1. Send a themed email marketing campaign

Instead of generic email newsletters or sale messages, send a themed Valentine’s Day email that’s all about love, friendship, and gift-giving. Drive your audience to your website with gift suggestions and fun Valentine’s-themed wordplay. (You know… “love is in the air,” “we will always love you,” “gifts with heart,” etc!) For more tips on how to use email marketing to grow your boutique, click here.

  1. Host a contest

Embrace the holiday and host a fun couples contest or giveaway on your boutique’s social media page. Don’t be afraid to get creative! Have participants recreate a photo, do a challenge, coordinate an outfit together using a piece from your shop – whatever sounds like a good time. Then, have your audience vote for their favorite entrant on Valentine’s Day. (No need to exclude single people from this one – you could welcome entries from couples, BFFs, family members, etc.)

  1. Run “couples” deals

How do you make a BOGO deal more festive? Call it a couples deal, or a two for one deal! Choose a selection of Valentine’s Day items that you’ll put on sale, whether it’s chocolates, earrings, or pink scrunchies. Encourage them to gift the extra item to their significant other, give one to their BFF for Galentine’s Day, or just keep it for themselves as a token of your love for them!

  1. Partner with another small business

Community over competition, right ladies? Partner with a local business and share the love. It could be another online boutique or a local business that doesn’t directly compete with yours but has a similar clientele, like a florist or a nail salon. Offer a combined Valentine’s Day gift package of your products/services and theirs. This is an especially great idea if you have a strong local presence (or if you’re interested in making it stronger!)

  1. Celebrate Galentine’s Day

Don’t sleep on Galentine’s Day! Coined by Leslie Knope from the TV show Parks and Recreation, Galentine’s Day is a day reserved for celebrating female friendships. It takes place the day before Valentine’s Day, February 13th. To celebrate, bundle a few of your most popular items offer curated gift packages that’d be perfect to gift to a best friend. You could also offer a discount when they multiple of the same item to gift to their friends.

  1. Have a V-Day themed photoshoot

Create some fun Valentine’s Day photos to post on your social media accounts leading up to the big day. You could take photos of couples wearing your clothing, flat lays of all of the red and pink items you carry, or outfit inspo photos against a red or a pink backdrop.

  1. Create a Valentine’s Day gift guide

You and I both know how hard it can be to shop for people – especially your significant other. Make the whole V-day shopping experience a little less stressful by putting together a list of gift ideas and sharing it on your company blog.

No need to have every single item come from just your shop – in fact, it might be more helpful and comprehensive if you scour other local or small boutiques as well and feature their products in your guide. (It’s a great way to open the door to new networking relationships, too!) If you’re feeling up to it, you could create multiple gift guides with different people in mind – for her, for him, for mom, for Galentine’s Day, for your pet, etc.

  1. Send a card

Everyone loves getting mail! Send your past and present customers a real-life Valentine via snail mail. No need to be salesy – the point of this is to show your customers how much you appreciate them and that you’re even thinking about them on the day dedicated to love. Include a coupon to be used in-store or a unique promo code to thank them for showing you and your store love throughout the years.

  1. Share the love

Turn your social media into even more of a community. Invite your audience to share their love stories with you, whether through DMs or by using a certain hashtag in their posts. You can make this as sappy or spicy as you want to – feel free to mix things up a bit by also asking people to send you their worst or funniest dating stories as well! Once you’ve compiled submissions, feature your favorites in your stories. It’ll keep the rest of your audience engaged and help participants feel even more involved in your brand.

  1. Show the love locally

Valentine’s Day is all about sharing the love. What better way to do that than by giving back to the people who need it most? Celebrate Valentine’s Day by hosting a service project, donating products from your store to a local organization, or pledging to donate a certain percentage of your profits in the weeks surrounding Valentine’s Day.

Make sure to advertise this throughout your social channels and your website so your customers know how much good their purchases are doing. Not only will you be able to make a real difference in your community, but you’ll also be able to involve your customers in your charity work.

  1. Highlight date night outfits

People don’t just spend money on gifts during the Valentine’s Day season. They also spend money on themselves, buying clothing, lingerie, date night jewelry, and more. Put together a few fabulous Valentine’s Day outfits using products from your boutique and share a few outfit inspo photos on social media. Be sure to group those products together on your website so your customers can easily purchase everything they need to recreate the outfit.

  1. Don’t alienate single people

For people who aren’t currently in a relationship, Valentine’s Day feels a whole lot more like Singles Awareness Day. Why not go out of your way to show them a little love, too? Don’t leave single people out of all the Valentine’s Day fun – consider running some sort of promo just for them. Run a sale on self-care items that make treat yo’ self gifts, like bath bombs, jade rollers, and (of course) chocolate. You could do this in conjunction with your regular Valentine’s Day promotions or the week before.

  1. Be clear about shipping deadlines

Some people plan ahead of every holiday and finish their gift-shopping weeks in advance – but most people tend to be last-minute Valentine’s Day shoppers. Of course, placing a last-minute order from your online boutique on February 13th probably isn’t going to work out for them. Add a banner to your site reminding shoppers of the Valentine’s Day delivery deadline. Be clear and realistic about shipping cutoffs to receive items by Valentine’s Day. Encourage people to buy early, especially with COVID-related shipping delays making package deliveries even more unreliable than usual.

  1. Make a Valentine’s Day video

When it comes to commanding your audience’s attention, video is one of the very most effective marketing tools out there. Rather than just snapping a few photos of your new Valentine’s Day products, create a video showcasing your favorite Valentine’s Day outfits or gift ideas. You could create a short-form vertical video using IG reels or TikTok, or share a longer informative video on YouTube, Facebook, or IGTV.

  1. Host a Giveaway

Spread the love with an exciting giveaway. Partner with other small businesses in your community or your niche to give something away. It could be a romantic couple’s getaway with flowers, a hotel stay, and a new outfit, a date-night-in package with a dress, a romantic candle, chocolates, and a voucher for fancy takeout, or an epic Valentine’s Day shopping spree. Just make sure it’s somewhat Valentine’s Day related, whether with what you’re giving away, how you enter, or even just with the images and language you use to introduce it.

While implementing these Valentine’s Day marketing ideas might take some serious thought and strategizing, with a little effort they can pay off in a big way.

Now that you have a few great ideas on how you can encourage your customers to shop with you this Valentine’s Day, make sure you’ll have enough Valentine’s Day gifts and outfit ideas in stock ahead of time. Click here for 15 wholesale boutique items you’ll want to stock up on for Valentine’s Day.

Kaelen Felix illustrates Veterans Day for 360 Magazine

“Don’t Shoot Your Future Self” By Eric Power

Veterans face incredible challenges after leaving the military. From coping with mental health issues like depression and PTSD to finding employment, re-establishing relationships, and more – readjusting to civilian life is not easy. After putting their lives on the line in service of our country, veterans deserve more support than what they are getting.

The pandemic has only made this issue worse over the last year with the surge of loneliness, unemployment, and an increase in mental health cases among all Americans. A survey done by the Wounded Warriors Project found that more than half of veterans said their mental health had worsened during the pandemic.

Fortunately, a new book from recent military veteran, Eric Power can help. “Don’t Shoot Your Future Self” is a powerful story of self-discovery that shares the keys to overcoming some of life’s greatest challenges and the wisdom and insights in this book are more timely and relevant than ever before.

“This pandemic has set a shocking and much greater feat for veterans (and all Americans for that matter) to rise above thier mental health challenges. Yet, I am very optimistic about the future and hope to provide support, advice, and my personal experience to help save someone’s life…” said Power, whose mission is to provide a valuable resource and life-changing advice to veterans, their families, and all struggling Americans.

ABOUT THE BOOK

Blurring the lines between fiction and nonfiction, “Don’t Shoot Your Future Self” is a powerful story that shines light on the unique challenges veterans face after leaving the military. As an active combat veteran, Eric Power knows the sacrifices and struggles of civilian veterans. As a mentor and a self-development student, he also knows the keys to overcoming some of the greatest challenges in business and in life.

Power shares his success principles as he takes you through the challenges of David Little, a veteran facing personal and career challenges. Follow along as David meets his mentor, Ralph Power, who helps him discover his self-worth and shows him how to build life-changing relationships.

The statistics on veteran mental health are horrific. According to a 2020 report, roughly 17 veterans die by suicide each day in the US. This means meaning more veterans die by suicide every two days than were killed in action last year! This staggering statistic is why “Don’t Shoot Your Future Self” rings true to 24 million veterans around the world who have some type of personal struggle after returning home. As the Coronavirus surges forward, we have seen an increase in mental health conditions among all Americans. The wisdom and insights in this book are more timely and relevant than ever before.

Of course, this personal development is a must-read for military veterans, but it also appeals to non-veterans because it offers timeless and universal business and success principles applicable to all people. This book is a valuable resource for military families or anyone with loved ones in the service. It offers a glimpse into the reality of the veteran experience and readers can learn more about what their loved one is going through and how they can help.

Whether you are a veteran or not, “Don’t Shoot Your Future Self” is an unforgettable story about life, relationships, and the power we all have to create a lasting imprint on the people we meet and know.

The book was released December 28th, 2020 by Waterside productions and starts at $16.95 for the paperback edition. “Don’t Shoot Your Future Self” is available for purchase on Amazon HERE. 

ABOUT ERIC POWER:

Eric Louis Power is an author, speaker, entrepreneur, and social activist dedicated to helping military veterans and their families achieve a better quality of life. Power served honorably in the US Navy reaching the rank of Petty Officer First Class and serving in Operation Iraqi Freedom, Operation Enduring Freedom, and Operation Southern Watch. Power has a total of seven deployments, with 3.5 years in Active Combat zones. He is the founder of For Veterans By Veterans, a nonprofit that provides assistance to homeless vets, and he is the founder and CEO of Veterans Disability Help, LLC, a firm that manages VA disability claims and helps disabled veterans get the benefits they deserve. Since 2012, Power has been responsible for redirecting over 2.1 Million dollars a month recurring from the VA, back to the veterans in regard to their VA disability claims.

FOR MORE INFORMATION VISIT https://veterandisabilityhelp.com

PureAir fine dust particle filter roof box

MANN+HUMMEL and ALBA Group Tackle Vehicle Emissions

At the start of 2020, filtration specialists, MANN+HUMMEL, and global recycling and environmental services company, the ALBA Group, joined forces to launch a pilot project with the aim of significantly improving air quality standards in Singapore. As part of a series of innovative measures developed by the ALBA Group for the city-state, the company’s recycling trucks were fitted with PureAir fine dust particle filter roof boxes from MANN+HUMMEL.

The partnership proved very successful and the two companies now plan to fit more of the ALBA fleet with PureAir roof boxes. The hope, ultimately, is that the technology can be rolled out to wider markets. The roof box design is well suited to trucks and lorries because they generally operate at lower speeds in environments where there is a high concentration of particulate in the ambient air. These are the ideal performance conditions for the roof box, which means these products can significantly reduce emissions from these vehicles.

“Although electric vehicles are becoming increasingly prevalent worldwide, particulate emissions are still a major problem, especially in cities,” explains Franck Bento, Director of Sales for New Products at MANN+HUMMEL. “Our technology can make a real difference in tackling this problem, so we’re excited to continue our partnership with the ALBA Group and help them install more of our roof boxes in the near future,” he continues.

“It’s vital for us that we protect our environment and preserve our natural resources,” explains Thomas Mattscherodt, Head of Project Management Office at ALBA W&H Smart City Pte Ltd in Singapore. “In 2019 alone, our recycling operations saved 32.3 million tonnes of primary raw materials and reduced greenhouse gas emissions by more than 4.2 million tonnes compared with producing the same materials from scratch. We’re always looking for ways to reduce our environmental footprint and the PureAir fine dust particle filters provide a really effective way of reducing the particulate pollution generated by our trucks on their rounds.”

PureAir fine dust particle filter for buses and lorries

The PureAir roof box is a great solution for buses, lorries and other similar use cases. The built-in filter elements are extremely energy efficient. The low flow resistance maximizes the volume of air passing through the filter and guarantees excellent filtration results. In fact, the filter removes over 90% of PM10 particles – that is particles measuring 10 micrometers or less in diameter – from the ambient air. The standard filter element is a PM10 design, but other filters are available on request.

Fans also increase the flow of air through the filter by drawing in ambient air in addition to the airflow generated by the moving vehicle. So even when the vehicle is stationary, the roof box continues to filter particulate out of the ambient air. This low-energy design makes the roof box a very sustainable solution.

Moreover, customers have the option to customize the outside of the roof box with their own company branding or advertising material. As well as working to optimize the aerodynamics, size and efficiency of this product, MANN+HUMMEL has also developed new versions of the technology, including its concept for integrating particulate filters into the front end of cars, which it showcased at the IAA International Motor Show in Frankfurt in 2019.

About MANN+HUMMEL

MANN+HUMMEL is a leading global expert in filtration. The Ludwigsburg-based group develops filtration solutions for vehicles, industrial applications, clean air in indoor and outdoor spaces as well as for the sustainable use of water. In 2019, over 22,000 employees at more than 80 locations worldwide generated a turnover of EUR 4.2 billion. Products include, amongst others, air filter systems, intake systems, liquid filters, technical plastic parts, filter media, cabin filters, industrial filters and membranes for water filtration, sewage treatment and process applications.

You can find further information on MANN+HUMMEL at https://www.mann-hummel.com/

Cem Bölükbaşı Headshot

Cem Bölükbaşı To Race at Formula 3

Racing driver Cem Bölükbaşı, who started competing on real tracks after winning championships on virtual tracks, will participate in Formula 3 Asia championship for a full season for the first time in his career, supported by the Turkey Tourism Promotion and Development Agency (TGA).

Cem Bölükbaşı continues his success on real tracks, where he has been a professional racing driver for the past two seasons after winning several world championships in e-sports. Bölükbaşı will participate in Formula Racing Series for a full season and race in the 2021 Formula 3 Asia Championship. He will be the driver of the BlackArts Racing Team at the F3 Series which will include a total of 15 races. Supported by TGA, Cem Bölükbaşı will represent Turkey in F3 Asia 2021 season with his gotürkiye logo branded car as part of the sponsorship.

The F3 Asia Series will kick off on January 29-30 in Dubai. In the first weekend, there will be a total of three races. On February 4-5 and February 6-7 in Abu Dhabi Yas Marina, there will be a total of six races.  Bölükbaşı will race in the same team with successful drivers such as Lorenzo Fluxa, Zdenek Chovanec, and Rafael Villagomez. He will race in a total of six races, three on February 12-14 and three on February 19-20 at the last two legs, and in total, he will race in 15 single-seater races.

As one of the most successful and rare examples of the transition from e-sport to real racing, Bölükbaşı is closely followed by the authorities and he had his first F3 experience in 2019, at Formula Renault Eurocup’s 9th leg, in Hockenheim Circuit. In the 2019 and 2020 seasons, at GT4 European Championships, Bölükbaşı was in BAM team. He completed the 2020 season as one of the drivers in the BAM team, in second place in the Pro-AM category.

During Formula 3 Asia championship, viewers can follow goturkiye Instagram account where live posts will be shared to keep up with the race.

About Cem Bölükbaşı

Cem Bölükbaşı, a young driver who serves as an example in the world as an athlete who has demonstrated significant success in both e-sports and real motorsports at the same time, is closely followed by local and international authorities due to his proven track record. In 2017, Cem Bölükbaşıcompeted in the Formula Esports World Championship, finishing in fifth place in the world and becoming the first driver to be selected for Formula 1 Champion Fernando Alonso’s Simracing team.  As one of the top 20 players among 70,000 players who participated in F1 Esports in 2018, he became the world’s number one in the ProDraft selections. He later joined Redbull Toro Rosso Formula 1 team and became the world-runner up with his team.

Bölükbaşı made his first appearance on real tracks in the GT4 European Series 2019 championship. Competing in two legs of the tournament as the driver selected by Borusan Automotive Motorsport (BAM) under the young talents project, Bölükbaşı experienced his first podium excitement by finishing second in the PRO-AM category in only the second real track race of his career at the Misano circuit.

Bölükbaşı completed the first Formula race of his career in October 2019, in Formula Renault Eurocup’s Hockenheim circuit as a member of M2 Competition team and sparked the authorities and motorsports enthusiasts’ attention with his performance in his first single-seater car race. He became the first SIM driver in the world to make it to the real track in Formula Renault Championship.

Competing in his first full season with the BAM team at the GT4 European Series 2020 championship, Bölükbaşı managed to finish the season in second place in the Pro-Am category.

Bölükbaşı became the World Champion in the Formula Renault Esport Series, which was held for the first time in 2020, by demonstrating his strength in simulation in a total of eight races.

Keep up with Cem Bölükbaşı on YouTube, Instagram, Twitter and Twitch

About TGA:

The Turkey Tourism Promotion and Development Agency (TGA) is dedicated to delivering Turkey as a brand and a popular destination in both domestic and international tourism markets; discovering, developing and promoting tangible and intangible natural, cultural, biological and manmade heritage assets; boosting Turkey’s tourism capacity and the ratio of tourism investments in the national economy and improving the quality of service with short, medium and long-term communication and marketing activities. In line with tourism strategies and policies set by the Ministry of Culture and Tourism, the Agency carries out all promotion, marketing and communication activities to help Turkey achieve its tourism goals, promote and market current tourism opportunities across the globe, and discover, improve and develop potential areas of tourism.