“Today is the most significant day in the history of Rolls-Royce Motor Cars since 4 May 1904. On that date, our founding fathers, Charles Rolls and Sir Henry Royce, first met and agreed that they were going to create ‘the best motor car in the world’.
“Using the most advanced technology available to them at the time and by applying their remarkable engineering minds, these two pioneers elevated early internal combustion engine cars, from noisy, uncomfortable and rudimentary means of transportation, by setting a completely new benchmark of distinction.
“The cars they created, introduced to the world a true luxury experience and secured for Rolls-Royce the ultimate pinnacle position that it continues to occupy, unchallenged, to this day. The marque has continued to define the very best in internal combustion motoring for more than a century.
“Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”
A PROPHECY FULFILLED
“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting.
“However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.
“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.’
“Charles Rolls’ prophecy has been the subject of constant consideration during the marque’s Goodwood era. But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now.
“Now is the time to change the course of the future of luxury.
“We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we at Rolls-Royce call ‘waftability’.
“At Rolls-Royce, we have been experimenting with an electric powertrain for some time. In 2011 we revealed 102EX, a fully operational all-electric Phantom. We followed this in 2016 with our fully electric 103EX, which represented our vision for the marque several decades into the future.”
A PROMISE KEPT
“These extraordinary products prompted a huge amount of interest in electric powertrain technology amongst our clients. They considered it as the perfect fit for Rolls-Royce. And, over the past decade, I have been repeatedly asked, ‘When will Rolls-Royce go electric?’ and ‘When will you produce your first electric car?’
“I answered with an unambiguous promise: ‘Rolls-Royce will go electric, starting this decade.’ Today, I’m keeping my word.”
A REMARKABLE UNDERTAKING
“Charles Rolls’ prophecy and my promise have led us to a seminal moment for the marque. Rolls-Royce has embarked on an historic and unique undertaking, which today becomes a reality. Our designers and engineers have worked relentlessly to bring us here: we are now ready to commence road-testing of the first all-electric Rolls-Royce in history.
“This fundamental change in our powertrain technology requires that we challenge every single aspect of the product before we offer it to the most discerning and demanding individuals in the world – our Rolls-Royce clients.
“To do this, we have conceived the most demanding testing programme in Rolls-Royce’s history. We will cover 2.5 million kilometres – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit.
“You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future.”
TRULY FLEXIBLE ARCHITECTURE OF OUR OWN
“In 2017, we debuted Phantom, and with it the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe that would underpin all forthcoming Rolls-Royce motor cars. This unique technology – developed for Rolls-Royce by Rolls-Royce and reserved for the marque’s exclusive use – was created to form the foundation of not just different internal combustion engine models, as it now does with Cullinan and Ghost, but models with completely different powertrains.
“To this end, our forthcoming electric car benefits from the Rolls-Royce architecture and therefore the extraordinary experience of a Rolls-Royce on the road. Free of any group platform sharing strategy, we were able to integrate our plans for an electric powertrain into the architecture’s initial design and ensure that this extraordinary new product meets the extremely high expectations of our clients.”
A NEW NAME: A NEW LEGACY
“This Rolls-Royce is the fulfilment of a prophecy and it represents a promise kept as we embark upon a unique undertaking. It is the beginning of a new legacy for our brand. In that spirit, we have decided on a completely new name for this car. A name that is as powerful and evocative as the nameplates that have served us so perfectly for the past century – names like Phantom, Ghost and Wraith. It’s a name that perfectly fits the ethereal and other worldly environment within which our products exist – a name that we have reserved especially for this moment: Spectre.
“Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.
“This name perfectly matches the extraordinary Rolls-Royce that we are announcing today – a motor car that makes its presence felt before disappearing into a world inaccessible to all but the very few. As a quintessentially British brand, we have selected the British spelling, however the meaning is universal.
AN EXTRAORDINARY FUTURE
“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.
“Spectre is the living fulfilment of Charles Rolls’ Prophecy. My Promise, made on behalf of Rolls-Royce Motor Cars, is kept. Now we begin a remarkable undertaking. I am proud that we will continue to propel the world’s most progressive and influential women and men into a brilliant, electrified future.”
“It’s human nature to want to go further, do more, be greater than ourselves. The innate desire to extend horizons and define new limits is an instinct we’ve always understood at Rolls-Royce; and we have acted upon it once again with our new Landspeed Collection.
“The Collection, which includes both Wraith and Dawn Black Badge, celebrates someone with exactly that dauntless, fearless, pioneering spirit. His name was Captain George Eyston, a Cambridge University graduate, racing driver, gifted inventor and engineering genius. In the late 1930s, he broke the world landspeed record three times with his car Thunderbolt, powered by two Rolls-Royce R V12 aero engines. He was a true hero from an age of epic endeavours; yet both he and Thunderbolt have been all-but forgotten for more than 80 years.
“With this Collection, we have revived Eyston’s memory and retold his remarkable story. Throughout Wraith and Dawn Landspeed, clients will find numerous subtle design elements and narrative details that recall and commemorate his amazing achievements, grand vision and exceptional courage.”
–Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars
Rolls-Royce has been associated with world speed records on both land and water for more than a century. But while the exploits of Sir Malcolm Campbell are well documented and widely known, another British hero who set three landspeed records using Rolls-Royce engines has been largely overlooked by history.
Now, after more than 80 years, Rolls-Royce recalls this hero’s inspiring exploits. With the new Wraith and Dawn Black Badge Landspeed Collection, the marque uncovers and retells the remarkable story of the redoubtable Captain George Eyston, and his extraordinary car, Thunderbolt.
Born in 1897, George Eyston was fascinated with motorsport from childhood, racing both cars and (under an assumed name) motorcycles while still at school. His degree in engineering at Trinity College, Cambridge, was interrupted by the Great War, in which he served with distinction, rising to the rank of captain and winning the Military Cross. He spent the 1920s and 30s developing and driving racing cars; a talented inventor, he also held a number of patents, particularly in the field of supercharging.
In 1935, Eyston was among the first British racers to travel to the Bonneville Salt Flats in Utah, where he set new 24-hour and 48-hour endurance speed records. He subsequently received the Segrave Trophy, awarded to ‘the British national who demonstrates Outstanding Skill, Courage and Initiative on Land, Water and in the Air’.
In 1937, he returned to the Flats and went on to set three world landspeed records with Thunderbolt. This extraordinary machine had three axles, eight wheels and weighed seven tonnes, earning it monikers such as ‘behemoth’ and ‘leviathan’ in contemporary reports. The body was made from aluminum and, in its original form, had a blunt, heavyset profile topped with a large triangular tail fin.
CELEBRATING ACHIEVMENT, INNOVATION AND COURAGE
The Rolls-Royce Landspeed Collection draws inspiration from George Eyston’s remarkable life and record-breaking feats. It also has strong aesthetic links to the unique, otherworldly landscape of the Bonneville Salt Flats where Thunderbolt made him, albeit briefly, the fastest man on Earth. The Collection Car duo is presented in a specially created two-tone finish, which marries Black Diamond Metallic with a new Bespoke color, Bonneville Blue. This specially developed hue bares particular significance to the Collection, with a color that transitions under sunlight from light blue to silver, illustrating the reflections of both the vast sky over Bonneville and the crisp salt flats on Thunderbolt’s aluminum body.
Thunderbolt was powered by a pair of Rolls-Royce R supercharged 37-liter, V-12 aero engines, each producing well over 2,000 horsepower. Around only 19 of these engines were ever made: indeed, they were so rare that Thunderbolt’s engines had a previous career in the Schneider Trophy-winning Supermarine S6.B seaplane that would lay the foundations for the legendary Spitfire.
Today, Thunderbolt’s two R engines are preserved at the Royal Air Force Museum, Hendon and the Science Museum in London. The car itself, however, has been lost. After being exhibited at the 1940 Centennial Exhibition in New Zealand, it was placed in storage, but was sadly destroyed in 1946 when 27,000 bales of wool, housed in the same building, caught fire.
HOLDING THE LINE
Eyston set his records on the International Speedway, a specially compacted section of the Bonneville Salt Flats 10 miles (16km) long and 80 feet (24m) wide. The terrain is perfectly level in all directions and shines brilliant white in the sunlight: the absence of landmarks and ferocious glare combines to make holding course and judging distance extremely difficult at high speed.
George Eyston himself, commented, “On the salt bed, which has to be carefully prepared by dragging, we paint one or more black lines along the whole length. These lines act as guides and prevent the driver straying; for errors of a few feet in steering might culminate in disastrous results. You see, you might drive a few feet away from the absolute line, something else might happen and you get a few feet more and, believe me, you will never get back”.
As he recognized, deviating from the speedway would have been extremely hazardous, particularly given Thunderbolt’s enormous weight. In response, Eyston’s team painted darkened track lines on the salt surface for Eyston to follow – effectively his sole means of keeping Thunderbolt straight at over 350 mph. This simple yet ingenious idea is recalled in the Landspeed Collection by a subtly perforated dark detail in the upper-center of the steering wheel, which continues through the centerline of the driver’s seat, accentuating both Wraith and Dawn’s driver focused appeal.
The Bonneville Salt Flats may appear smooth; but in fact, they’re seamed with tiny fissures. This distinctive texture is perfectly reproduced, digitally retraced from the surface itself, in the wooden veneer of Landspeed Collection’s fascia and console lids. The interior references continue with Thunderbolt’s unique silhouette, and the records it achieved, depicted on the polished, anodised aluminum surface of the Landspeed Collection’s front tunnel. Dawn Landspeed additionally celebrates George Eyston’s vision with the outline of the Silver Island mountains, which dominate the Bonneville horizon, engraved on the upper ‘waterfall’ between the rear seats.
According to the history books, Eyston’s third and final landspeed record of 357.497 mph stood for 341 days. In the new Collection Cars, it is commemorated for all time, engraved into the housing of the dashboard clock alongside the name ‘Bonneville’, in homage to where the record was set.
Thunderbolt was originally left unpainted, which caused an unexpected problem. During the first record attempts, the photo-electric timing equipment was unable to detect the polished alumunium body against the searing white of the Salt Flats’ surface, making accurate timing impossible. Eyston’s brilliantly simple solution was to paint a large black arrow with a yellow circle on the side, to heighten visibility when traveling at great speed. Bright yellow accents throughout the Landspeed Collection, including two-tone yellow and black bumper inserts, pay tribute to this vision.
The clock’s design recounts this theme. Based on the instrument dials from Thunderbolt, with yellow and black details, black-tipped hands are inspired by the arrows painted on the original car’s exterior.
The allure of the Bonneville Salt Flats draws not only record-breakers, but astronomers, too. Stargazers prize this vast, unpopulated wilderness for its exceptionally dark night skies, which create perfect conditions unspoiled by artificial light.
In Wraith Landspeed, the Starlight Headliner perfectly recreates the heavens as they appeared over the Flats on 16 September 1938, the date on which Eyston and Thunderbolt set their third and final world landspeed record. The constellations are precisely marked using 2,117 individually placed fibre-optic ‘stars’, the largest number of stars in a Rolls-Royce Wraith Starlight Headliner ever featured.
During his lifetime, George Eyston received three significant honors. He was awarded the Military Cross (MC) while serving in the Great War; in 1938, after his record-breaking runs with Thunderbolt he was made a Chevalier of the Légion d’honneur, France’s highest civilian decoration; and in 1948, he received the Order of the British Empire (OBE).
These honors are marked in both Wraith and Dawn Landspeed with a subtle detail in the driver’s door, made in the same Grosgrain weave silk and colors to match the original medal ribbons. The armrests on both the passenger side and below the ribbon detail are specially padded to give them the comfortable ‘club armchair’ quality that Eyston favoured in his driving seats, much to the amusement of his fellow racers.
Production of Landspeed Collection cars is strictly limited to just 25 examples of Dawn and 35 of Wraith, all of which have already been allocated to customers.
In closing, Mr Müller-Ötvös said, “Rolls-Royce has been synonymous with adventure, daring and pushing boundaries throughout its history. We are delighted that with the Landspeed Collection, we can add another hitherto unsung hero to the illustrious roll call of pioneers associated with our great marque. With his vision, boldness, determination and genius for innovation and invention, George Eyston embodies so much of what makes Rolls-Royce unique. These cars are a fitting and long overdue tribute to a truly inspiring character.”
By: Kai Yeo, Vaughn Lowery, Armon Hayes,Emily Bunn x Sydney Mayer
Lexus has announced its brand new 2022 NX model, equipped with updated technology and driving dynamics. Toyota and Lexus invited 360 Magazine to fly out with Delta Comfort+ to visit the automaker’s headquarters in Texas, so the company embarked on a Covid-friendly, four-day lifestyle trip for the first time since the pandemic. The trip offered participants the opportunity to experience the new 2022 Lexus NX, learn about Lexus’s initiatives and launches for the near future, and even ride with celebrity drivers like Scott Pruett.
The headquarters in Plano, TX is a state-of-the-art corporate campus oasis. The architecture displays outstanding craftsmanship and an innovative foundation, which are the principles upon which that Toyota was founded. Meredith Ezinma Ramsay, – classical hip-hop violinist who has worked with artists such as SZA, Kendrick Lamar, and most famously with Beyoncé on her Coachella stage – performed a strings piece at the campus to introduce the Lexus NX 2022.
Renaissance Dallas at Plano Legacy West Hotel
The Renaissance Dallas was breathtaking. An anchor to the upscale complex of Legacy West in Plano, the cosmopolitan hotel was located in the city within walking distance of top dining and shopping options. Drink in hand, visitors can gather at the rooftop pool or by the fire pit to relax and enjoy our food. The rooms were also equipped with pillow-top bedding, high-speed Wi-Fi, and a smart TV.
Designed to highlight local and regional cultures, Renaissance Dallas allows guests to immerse themselves in a creative blend of North Texas western influences and Asian culture. The hotel prides itself on “West of Zen” visual art experiences, as well as an urban mixed-use development. As Lexus is a brand that originated from Japan, this theme was fitting for the trip. Simply staying in the hotel was already a vacation in itself.
Lexus is the luxury vehicle division of Toyota. Marketed in more than 70 countries and territories worldwide, the Lexus brand is Japan’s largest-selling maker of premium cars. Akio Toyoda, current CEO and grandson of Toyota founder, has promoted sports models like the Lexus IS-F and Lexus LF-A at auto races. He also participates as a driver at racing events under the fake name “Morizo.” It’s unusual to see a brand’s president be so hands-on with development, but that’s just another reason that Toyota is a unique company prepared to lead the future.
Since the pandemic started, global mobility has been essentially halted and there has been a huge financial downturn, even for the giants of the car manufacturing industry. AutoBlog has posted that Toyota hit their decade’s lowest sales in 2019, “The Japanese automaker said its sales in July fell 19% versus the same month in 2019, to 169,484 units.“ Despite being one of the top brands of car manufacturing, Toyota was also affected by the Covid crisis, “In its financial year (FY) ending in March 2021, Toyota only produced 7.55M units of vehicles compared to 8.82M in FY 2020. FY 2021’s figure is also the lowest number of vehicles produced by Toyota since FY 2012 when Toyota only produced 7.44M vehicles.“
As they compete with Volkswagen for the top car brand spot and struggle with sales during the pandemic, Toyota continues to produce car models with strong, new developments.
The NX will be available in a variety of fresh colors, including Redline, Cloudburst Gray, and Grecian Water. There will also be options that include Ultra White, Obsidian, and Ultra Sonic Blue Mica 2.0, which are exclusive to the F Sport NX models.
Luxury Inside and Out
The 2022 NX will also have additional updates made to alleviate interior cabin noise and reduce exterior distractions. On the inside, drivers can choose their nature theme of choice with Thematic Ambient Illumination, an optional feature that transforms the NX interior with 14 themes and 64 colors. Each mode has been carefully selected “to express ephemeral emotions and evoke nature-inspired feelings.” The themes included are Rain Forest, Waterfall, and Sunset.
Luxury is not only about looks, but also about how the customer feels. The new NX comes with standard heated front seats and optional heated rear seats for added comfort throughout the cabin. Increased head and legroom, as well as storage space, have also been added. Interior seat and console colors come in Black, Black with Rich Cream, Palomino, and Rioja Red NuLuxe.
For the NX’s first time, the panoramic moonroof lets passengers see the sky with the push of a button. The smooth gliding opening and closing elevates the luxury feel and provides easy stargazing and airflow.
Cockpit Design and New Multimedia System
The NX driver-centered cockpit has been updated with the driver in mind. To better connect the driver to the vehicle, the new 7-inch Multi Instrument Display (MID) and optional 10-inch Head Up Display (HUD) are designed to convey vehicle information as well as alerts within the driver’s line of sight. All functions are accessible through the steering wheel to allow for intuitive operation while still ensuring safe driving practices and keeping the driver’s eyes on the road.
An optional 14-inch touch screen (first for NX) features an immersive multimedia experience. The large screen allows for easy operation and viewing. Dial controls remain for frequently used functions such as climate control and media volume, and comfort features are readily accessible. This all-new interface allows the NX to integrate and navigate swiftly, providing intuitive technology at the driver’s fingertips. Equipped with Human Machine Interface (HMI), user interaction is enhanced through sight, touch and voice, thus catering to accessibility needs. Following the customer-first approach, the newly developed Virtual Assistant (VA) is intended to be the primary way occupants interact with the new multimedia system. The voice-first approach allows front seat occupants to access features such as navigation, media, phone, and other vehicle settings. The built-in VA responses allow for intuitive replies, thus creating a human-like conversation.
The Lexus Interface was devised with function and easy access in mind. 100% cloud capability and Google POI integration allows the system to have faster and more accurate navigation to get the driver and passengers to their destination quickly and safely. Enhanced navigation allows for offline mode, which detects when vehicles enter areas with low connection and then automatically downloads maps in advance, saving trouble and panic.
In the age of digital transformation, the user profile feature creates a more personalized experience so that moving from vehicle to vehicle is convenient. The driver’s personalized settings will be retained on the cloud and are accessible each time they return to the vehicle. Once created, users can use a Bluetooth device to access their profile. An extension of the user profile feature, vehicles equipped with this new system will enable owners the access to a digital key. This digital key allows drivers to lock/unlock and start/stop their vehicle through the Toyota of Lexus app (when within Bluetooth proximity to the vehicle). The digital key can be shared with up to seven different guest users and no password or PIN is required, creating a seamless guest experience via the app.
Through the app, drivers also receive personalized maintenance updates and vehicle health reports to help maintain their vehicle. For the 2022 model, Lexus NX will also feature standard wireless Apple CarPlay and Android Auto capability, as well as a new addition to charge your phone wirelessly.
With the safety of all passengers in mind, the new Lexus NX will come equipped with the latest Lexus Safety System +3.0 for safe driving. Functions of the system include:
Risk Avoidance Emergency Steer Assist – supports collision avoidance within the lane by providing gentle braking and steering operation.
Left Turn Oncoming Vehicle Detection/Braking – designed to provide a warning and automatic braking if the driver turns left in front of an oncoming vehicle.
Right/Left Turn Oncoming Pedestrian Detection/Braking – designed to provide a warning and automatic braking if a driver turns left or right in front of an oncoming pedestrian or cyclist.
Oncoming Vehicle Detection added to the Pre-Collision System – designed to alert the driver, and potentially activate automatic emergency braking to help avoid a frontal collision.
Dynamic Radar Cruise Control with Curve Speed Management – maintains a cruising speed in alignment with the flow of traffic while managing speed on curves.
Additions to the current Lexus Safety System features for NX:
Road Sign Assist – displays select road sign information in the instrument panel.
Pre-collision System – provides the potential to detect a preceding vehicle, pedestrian, or cyclist in low-light situations.
Lane Assistance – designed to provide an audible alert if an inadvertent lane departure is detected.
Intelligent High Beam– provides greater visibility for drivers with added illumination when the road ahead is clear, then temporarily switches to low beams when it detects the headlamps or taillamps of vehicles ahead.
Road Sign Assist – uses a built-in camera to help provide road sign information in the instrument panel or even on the available Head-Up Display. The system can also alert the driver of certain detected signs that otherwise might have been missed.
Safety Exit – seamless door opening with the push of a button, when activated it makes sure that door does not open when there are passers-by such as bikes or pedestrians. Available for rear doors as well for protection of children and family.
These safety features provide peace of mind for unexpected emergencies and connect drivers with a 24/7 emergency response agent.
The all-new 2022 NX will start production in the third quarter of 2021. Pricing will be announced closer to the on-sale date.
New NX 350 2.4 Turbo Engine
Enhancements in vehicle rigidity now allows the NX for a higher horsepower 2.4 turbo gas engine. Not only is it environmentally friendly, but the new 8-speed transmission also provides the gas-powered NX with the feel of a performance vehicle with the perspective of a crossover utility vehicle. The turbo gas-powered engine has an estimated 275 horsepower and 317lbs. per foot of torque. When combined, the engine results in a 0–60 second time of 6.8 seconds, which is half a second quicker than the previous models.
This is made possible by improvements to torsional rigidity through laser peening welding and the addition of high rigidity foam. The twin hood lock also adds front lateral flexural rigidity that improves the aerodynamics of the vehicle.
NX 450h+ Plug-In Hybrid
The new plug-in hybrid PHEV system brings Lexus Electrified to life through performance and design, as well as through the signature quietness of this model. The NX 450h+ has an estimated 36-mile range on electric power only, made possible by the newly developed lithium-ion battery. The system achieves the EV output equivalent to a 2.0-liter engine. When combined with the newly developed hybrid transaxle, a 2.5-liter inline 4-cylinder engine delivers on the performance luxury guests are seeking with an estimated 6.0 second 0–60 second time.
The high-output and high-efficiency systems were constructed to reduce power loss when converting AC power to DC power, resulting in shorter charging times. The NX plug-in hybrid can be fully charged in about two and a half hours when equipped with the optional 6.6 kW Expedited Onboard Charger. With the standard 3.3 kW charger, it will take about four and a half hours.
For a sporty driving experience, the NX 450h+ uses a newly developed, electronically-controlled, full-time AWD system. Optimizing front and rear torque distribution according to the driving conditions, the driver can control the vehicle as intended, with elegant control for a wide range of driving styles.
Along with the navigation, Predictive Efficient Drive will be coupled to learn driving habits and predict the expected roadway ahead while analyzing real-time traffic reports. This helps to optimize charging and discharging of the hybrid battery. With more miles clocked on the NX, more data is gathered to help optimize fuel consumption. With accumulated knowledge about the driver’s behavior, the system will be able to predict when the vehicle is likely to slow down or stop. This allows for more efficient energy to be recovered and recharged into the hybrid battery, optimizing battery capacity for the electricity plug-in hybrid model. While Lexus is unable to give us the exact specs yet, an official announcement will be made later on.
Hybrid Performance and Fuel Economy
Known for their signature driving performance, passengers can experience great performance and fuel economy with the new Lexus NX 350h. With a combined 239 horsepower, a 20% increase over the current model, and an estimated 36 MPG, the NX hybrid brings a brilliant performance that illustrates the brand’s hybrid leadership. Passengers will also be able to feel the quicker 0–60 time with 1.5 seconds taken off the time from previous NX generations at 7.2 seconds.
The hybrid drive system pairs the D4-S fuel injection 2.5L 4-cylinder gasoline engine with two high-torque electric drive motor-generators for strong acceleration and passing performance. Instead of transfer gears and a driveshaft for the rear wheels, the AWD system employs a second, independent electric motor to drive the rear wheels to maintain optimal traction.
Teammate Advanced Drive Backgrounder
The Teammate advanced driver assistance will debut on select 2022 Lexus LS 500h models with AWD and is expected to arrive in the US this fall. The Level 2 system evolves from adaptive cruise control to automatically change lanes and pass vehicles while driving.
Designed to partner with and assist the driver on the highway, it enables automatic steering, acceleration, and braking on the highway under the active supervision of the driver. This technology also enables the car to parallel park itself or back into a parking spot. Lexus Teammate teams two systems: Advanced Drive and Advanced Park.
Safety is the first priority of the automated driving development program, so Lexus has committed Advanced Drive to this cause. The Advanced Drive integrates the vehicle’s mapping system and plans 6 miles ahead to help reach the car’s destination. This benefits the driver by reducing fatigue from driving. A series of fail-safe operations are also included to help prevent loss of control for up to four seconds in the event of a system malfunction or limitation.
Developed in close coordination between Toyota Motor Corporation and Toyota Motor North America, engineers used the same test vehicles in both countries. This allowed for the development of U.S.-specific considerations, such as HOV lanes and draw bridges. These tests helped to incorporate catered design and performance into the Advanced Drive system.
Alongside the safety of passengers, the environment is also a top priority. Toyota and Lexus will debut a new, electrified model lineup, with two battery electric vehicles (BEVs) and a plug-in hybrid (PHEV). These models are eco-friendly and brilliantly created, similar to a “Mission Impossible” movie.
The new electrified models further expand Toyota’s leadership in alternative powertrain vehicles. Toyota’s goal is to have 40% of new vehicle sales be electrified models and expects that to increase to nearly 70% by 2030. Toyota hybrid vehicles sold globally have avoided emitting an estimated 139 million tons of greenhouse gases (GHG) into the atmosphere. In the US alone, Toyota hybrid vehicles have avoided 38 million tons of GHG. This achievement was made possible with Toyota’s commitment to the environment.
Toyota’s internal research found that both the BEV and PHEV models provide similar environmental benefits. By factoring in pollutants created by electricity production and using it to charge batteries, the production of a PHEV emits less GHG. Both of these models have a unique profile and by diversifying their car portfolio, consumers will have a bigger range of models to choose from to best suit their usage needs and cost profile, while still maximizing GHG reduction.
At the press conference, Toyota promised 20 new models by 2025 for more sustainable development and looked to continue expanding their electrified car models. As further proof of Toyota’s commitment to the environment, they agreed to purchase power from a Clearway Energy Group wind farm to reduce the overall carbon footprint from electricity used from the power grid. For transparency and positive environmental impact, Toyota writes an annual environmental report to update its consumers.
Growing the Rolls-Royce family and finding new homes for previously owned Rolls-Royce Motor Cars
Every year Rolls-Royce Motor Cars North America highlights the achievement of a single dealer that exemplifies its ability to deliver on the brand’s promise of the world’s most admired luxury brand even for clients acquiring a previously owned Rolls-Royce Motor Car. For 2020, Rolls-Royce Motor Cars Beverly Hills has been recognized as the Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year. This award recognizes the accomplishments of the entire operation in Beverly Hills in ensuring the experience that every Rolls-Royce Provenance client deserves and expects.
To qualify as a Provenance Rolls-Royce motor car, each car must have been maintained in strict adherence to Rolls‑Royce servicing standards. Each car receives a rigorous inspection and can only be obtained through an authorized Rolls-Royce motor car dealer. Second owners appreciate the reliability, the timeless appeal and instant availability of a ‘Rolls-Royce Provenance’ motor car.
“Despite the hurdles presented to us by 2020, I am proud that my Rolls-Royce team has earned this award. Taking care of some of the most demanding and discerning clients in the world wasn’t easy managing a virtual relationship, but my team adapted new skills and processes to ensure acquiring a previously owned Rolls-Royce was just as much a luxury experience as acquiring and owning a new one.” said Tom O’Gara, CEO of O’Gara Coach.
“With more than a century of history for the brand, and with more than three of every four Rolls-Royce/Viator cars ever built still being on the road, Provenance is critical to the brand. The Beverly Hills team understands that finding that second home for a Rolls-Royce commission is important to maintaining and growing the brand. We started 2021 with the strongest quarter of new commission deliveries, we have also seen the highest level of Provenance deliveries during the same period,” said Martin Fritsches, President and CEO of Rolls-Royce/Viator Americas.
The Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year award is one that is earned, by highlighting specific achievements to one single dealership. It also reinforces the appeal of the high end, pre-owned car business to customers and showcases the dealerships’ ability to adapt to a more virtual sales relationship with all buyers. The Provenance previously owned program underpins the confidence in the quality of Goodwood manufactured, previously owned ‘Provenance’ Rolls-Royces.
When buying from a Rolls-Royce Provenance motor car dealership, customers are protecting their investment. Provence makes sure cars have been maintained to strict Rolls‑Royce servicing requirements, to be considered and are only sold through authorized Rolls-Royce motor car dealers. This includes offering its customers and clients around the world with guarantee of obtaining an independent vehicle history and mileage verification, as well as a protection plan that provides 24-hour roadside assistance, servicing, and warranty for an additional two-years. Rolls-Royce Motor Cars of Beverly Hills has become the hub of ‘previously owned’ cars and a place where customers feel enough trust to purchase these luxury vehicles.
On Friday, Rolls-Royce Motor Cars’ dealership in Beverly Hills hosted an event for their acceptance of the prestigious Rolls-Royce Provenance Dealer of the Year Award. The event showed off four models of Rolls-Royce vehicles, including the newest Rolls-Royce Cullinan and Phantom. All of the vehicles were buffed and shined to pearly perfection, showcasing the grandeur of their design. Upon first opening the doors of a Rolls-Royce, the weighty feeling of the door foretells of the magnificent details inside. The large sunroof and impressive grille of the Rolls-Royce Cullinan were only some of the super SUV’s astonishing features. In the Phantom, the Bespoke starlight headliner created the illusion of the night sky as appearing inside the vehicle. We were wowed by the lavishness of the Rolls-Royce vehicles, which all promise to be the stars of every street they venture down. The attentive staff of Rolls-Royce Beverly Hills glad shared their immense knowledge of the vehicles and beamed with pride at the success of their dealership.
Upon accepting the award with dignity and integrity, the RRMC Beverly Hills staff toasted with Don Perignon vintage champagne. The award was a silver trophy in the shape of The Spirit of Ecstasy, the classic Rolls-Royce bonnet ornament sculpture.
360 Magazine was particularly impressed with the bespoke headliner in the Phantom, which sparkled with opulence, even in daylight. Further, the elegance with which the distinguished award was accepted by Rolls-Royce Motor Cars Beverly Hills was admirable. The comradery between the staff was palpable, as they all signed celebratory champagne bottles and cheered. The Rolls-Royce dealership staff was very welcoming, and they delighted in reveling about their well-deserved success. From here, Rolls-Royce can only look to continue their esteemed legacy of creating luxurious and celebrated vehicles.
The Little Car Company, makers of the limited-edition Bugatti Baby II, are thrilled to commence deliveries to customers around the world.
Built in partnership with Bugatti, the Bugatti Baby II is a contemporary tribute to Ettore Bugatti’s original masterpiece, the Bugatti Baby, built in 1926. The vehicle was developed to celebrate Bugatti’s 110th anniversary and is not only significant in preserving the history of the Bugatti marque, but also inspiring a new generation of young Bugatti enthusiasts.
The very first of 500 bespoke Baby II models have started to reach owners across the globe, sparking excitement with Bugatti collectors both old and new. This reimagined car has sparked international attention since its launch, with admirers noting its modern-day engineering couple with authentic nods to the original Type 35 on which it is based.
One of the first Bugatti Baby II vehicles has arrived with a long-time Bugatti owner in Dubai. This bespoke and highly personalized car has been delivered to an operator of a private jet terminal in the UAE. The carbon fiber ‘Vitesse’ version of the Baby II will be deployed for private transfers to VIP sections of the airport. Passengers passing through Al Maktoum International Airport may catch a glimpse of the visually striking Baby II–finished in a completely custom paint color–on their next visit.
Another has arrived with a private Bugatti collector in Belgium. This reimagined Bugatti Baby II has become a welcome addition to an already extensive Bugatti collection, complete with a Type 35 A, original Bugatti Baby and several other Pre-War Bugatti’s. This collection proves how old and new can co-exist exquisitely side by side.
Bespoke Customizations and Unique Options
Just like any road-going hyper sports car to leave the Bugatti Atelier in Molsheim, France, all the cars made by The Little Car Company are completely individual, with customers able to make their own stamp on their Bugatti Baby II. The Carbon Fiber ‘Vitesse’-spec Baby II delivered to Dubai features a 2.8kWh battery pack and upgraded powertrain, while also including a Speed Key, just like the road-going Chiron hyper sports car.
Highly customized, the car is specified by the customer having worked with designers to create the color ‘Jetex Orange’, a vibrant hue that has been developed especially for this Baby II. Additional exterior options selected include a personalized number plate as well as custom reflective chrome logos on both the back of the car’s mirror and on the vehicle’s steering wheel, made using 3D high resolution stereolithography. This advanced 3D printing process has also been used in the creation of the car’s wheel nut covers (plus the carrying spare), which also feature individualized reflective chrome logos. The premium leather seats have been finished in pearlized metallic alongside a pebbled grain. In addition, the customer can opt for a Transport Case, allowing the safe transport of the vehicle in a hand built, Jetex branded orange case.
In contrast, and in a nod to the earlier Bugatti models, the hand-formed aluminum “Pur-Sang”-spec Baby II delivered to Belgium has been designed to match the color palette of the clients original Bugatti Type 35 by using the contemporary colors matched to the current Bugatti Chiron range. With ‘Nocturne Black’ exterior and interior leather in color ‘Terre D’or’, this Bugatti Baby II is a beautiful example of creatively blending modern designs with vehicles of the past.
Just like the original, each car is complete with an individual chassis number. This collector successfully bid on chassis 388 to match the original Bugatti Baby in their collection, raising money for a selection of automotive charities in the process.
Ben Hedley, CEO of The Little Car Company, said: “We are thrilled to that customers are taking delivery of these extraordinary little cars. The Bugatti Baby II is truly a contemporary tribute to Ettore Bugatti’s original masterpiece, and we are very proud to see these arrive with their owners. Each and every Bugatti Baby II has been lovingly hand built to the client’s exact specifications, so each vehicle leaving our workshop is genuinely one-of-a-kind. We can’t wait to see these vehicles cherished for years to come and hope to have inspired a new generation of young Bugatti enthusiasts.”
The Full Bugatti Experience
As an official Bugatti model, owners are now privy to a world that extends beyond just the driving experience. As Bugatti Baby II owners, customers receive automatic membership to the prestigious Bugatti Owner’s Club and The Little Car Club, which will allow owners to drive their Bugatti Baby II on renowned racetracks worldwide. In addition, all vehicles are supplied with a 12-month warranty and lifetime support from the Client Services Team, ensuring ultimate peace-of-mind.
As part of the full Bugatti experience, customers receive with their car a beautiful, branded presentation box enclosing their owner’s manual and keys. Customers are also presented with an exclusive book detailing the story of the handcrafted Bugatti Baby II and how the vision of its creators became reality: ‘The Bugatti Baby II – A History’. This stunning, limited-edition book comprehensively details the origins of the vehicle, with areas of focus including its 1926 predecessor, the Bugatti Baby, as well as the distinguished background of Automobiles Ettore Bugatti and the Bugatti brand.
The Bugatti Baby II is available in three versions: Base, VitesseandPur Sang, targeted at collectors. The Pur Sang offers the same powertrain as the Vitesse but with beautiful, hand-formed aluminum bodywork. Using the same traditional coachbuilding techniques as the original Bugatti Type 35, each aluminum body takes more than two hundred hours of skilled craftsmanship to create.
The Baby II’s performance lives up to the Bugatti name. Offered exclusively in rear-wheel drive, all versions of the Baby II have a fully electric powertrain, high performance hydraulic brakes and selectable driving modes. The Base model comes with two modes; Novice which is limited to 20kph (12mph) and 1kW (1.3bhp) of power, and Expert which is limited to 45 kph (30mph) and 4kW (5.4bhp) of power.
The Vitesse and Pur Sang models include the Novice and Expert driving modes, but also offer extra performance from an upgraded powertrain, unlocked by the legendary Bugatti Speed Key. This enables you to deploy up to 10kW (13.4 bhp) of power and with an all-up weight of just 230kg, achieving a top speed of 70kph (42mph). Depending on the weight of the driver, 0-60 kph is dispatched in just six seconds.
Inviting in guests to the luxurious world of Lamborghini, the company is proudly announcing the debut premier of their new, VIP lounge in New York City. This ultra-luxe private space is located on Manhattan’s west side, conveniently positioned beneath The High Line elevated walking path. The 5,400 square-foot lounge also functions as Automobili Lamborghini’s NYC flagship.
Reminiscent of Lamborghini’s facilities in Sant’Agata Bolognese, the new NYC lounge keeps with Lamborghini’s prestigious brand ethos and DNA. Inside, guests can view never-before-seen vehicles, enjoy authentic Italian culinary experiences, and observe bespoke exhibitions. Enveloped by Lamborghini–from sneakers, to Supreme skateboards, and even the wallpaper– guests are surrounded by high class, elevated elegance in the lounge. The company’s new private space invites in guests to the breathtaking world of all that Lamborghini has to offer.
President and Chief Executive Officer of Automobili Lamborghini, Stephan Winkelmann, remarked on Lamborghini’s exciting new NYC Lounge venture: “We are opening the doors to a private space our customers and friends can call their own with exclusive access… Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle, a true reflection of our fine Italian heritage. I look forward to visiting our Lamborghini customers and friends in New York soon.”
The new Lamborghini flagship location exudes excellence and innovation. Keeping with the company’s Italian history and luxurious lifestyle, the two-story gallery venue features several private spaces for guests to quietly enjoy their time. Exclusive concierges are provided to best enjoy the space. Additionally, there is an As Personam design studio that lets customers configure their own, customized Lamborghini vehicle. The design studio has infinite color palette and materials selections, so customers can personalize their vehicles to their exact specification and liking. The New York Lamborghini Lounge also features a driving simulation so guests can experience what it’s like to truly ride in style.
Chief Marketing and Sales Officer of Automobili Lamborghini, Federico Foschini, commented on the remarkable NYC Lamborghini Lounge: “This unique space will serve as Lamborghini’s outpost in one of the world’s greatest cities…The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant’Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC.”
Venturing further into the lounge, meeting spaces and a full-service kitchen are provided by luxury kitchen manufacturer, La Dolce Vita. Both designed and constructed in Italy, La Dolce Vita’s custom-made contemporary interiors promise the highest quality in home space living. Granite backsplash and countertops, emblazoned with the Lamborghini logo, furnish the kitchen with a modern, chic flair. Both of these spaces can be utilized for private gatherings, and feature a dedicated, private Italian chef at guests’ disposal. After a long flight, the last thing travelers want is airline food. Lamborghini clients, friends, and partners can skip the complimentary airline meal and instead indulge in the fine cuisine of their private chef.
The Lamborghini NYC Lounge is perfect for travelers looking to get some R&R during a layover, or to feel refreshed after a long day on the move. With soothing amenities like a shower, guests can come to the lounge to look and feel their best again. Lamborghini also offers refreshments and spirits for those needing a little pick-me-up. Crisp white walls border the lounge’s stylish, geometric art décor and lush house plants. Surrounded by the utmost quality of craftsmanship and design, guests can effortlessly unwind with the reassurance that they are fully being taken care of. Sleek black furnishings in the lounge provide an aesthetically-pleasing contrast to the walls and allow for a spotlight to be shown on the vibrant, true star of the show– the Huracán STO.
The premiere of the Huracán Super Trofeo Omologata (STO), a road-homologated super sports car, is taking place in the Lamborghini NYC Lounge. This limited-series, super sports car was crafted expertly, keeping in mind the company’s racing heritage of Lamborghini Squadra Corse’s one-make Huracán Super Trofeo EVO race series, as well as its three-time 24 Hours of Daytona-winning and three-time 12 Hours of Sebring-winning Huracán GT3 EVO. Impressively, the Huracán STO model features a V10 naturally aspirated 640 HP engine. With this, the rear-wheel drive of the luxury vehicle offers the emotional appeal of track driving experience on every road drive.
Other brand partners will be activated and featured throughout the Lamborghini NYC lounge in the coming month. These exhibitions will be exclusive to guests of the lounge.
The newest timepiece from Roger Dubuis–the Excalibur Huracán STO– will also be premiering in NYC at Lamborghini’s new lounge. The innovative watch will be exhibited by levitation in the watchmaker’s Gravity Window. The watch is extremely limited edition, with only 88 units produced. Channeling the same exhilarating feelings as its automobile namesake, the 45mm Excalibur Huracan STO is powered by innovative technology, developed in close partnership with the Lamborghini Squadra Corse.
Bang & Olfsen’s premium Advanced 3D Sound System turns up the decibels of Lamborghini’s NYC space. The 3D Sound System, acclaimed inside the Lamborghini Super SUV Urus, is now bringing life and an array of premium audio systems to the Lamborghini lounge. The state-of-the-art sound experience is ideal for hosting both private events and gatherings.
Guests come to the lounge to sit down, relax, and revitalize– and what better place to do so than in Trademark Italian furnishings from Living Divani. Living Divani and Lamborghini are both members of Altagamma–the foundation that gathers Italian companies with international recognition and operating at the highest segment of the market as it pertains to innovation, quality, service. The NYC lounge mixes Lamborghini’s design ethos and super sports cars with Living Divani’s modular Extrasoft sofa and other latest novelties. This combination of Lamborghini and Living Divani in one space makes for a sophisticated and inspirational space imbued with a true Made in Italy experience. As of Spring 2021, the exclusive Lamborghini Lounge NYC is open by invitation only to clients and Lamborghini friends and partners.
PHANTOM ORIBE: A BESPOKE ROLLS-ROYCE PHANTOM IN COLLABORATION WITH HERMÈS
“This magnificent expression of our pinnacle product represents a landmark for Rolls-Royce Motor Cars, bringing together two houses with more than three centuries’ combined experience and heritage. It is the result of a deep, genuine collaboration between the Houses of Rolls-Royce and Hermès, in which designers, materials specialists and skilled craftspeople worked side by side to create a truly one-of-a-kind Phantom. It has been an extraordinary privilege to unite on such a creatively challenging, technically demanding commission and bring our client’s remarkable vision so beautifully to life.”
–Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
“This unique Phantom is a fusion of East and West, ancient and modern, serenity and exhilaration. It was a great creative and cultural exchange working with Hermès; we learned a great deal from each other. It is always a pleasure when a client brings us a bold, clear and imaginative vision, and a great thrill to see it realised so perfectly.”
–Michael Bryden, Lead Designer, Rolls-Royce Bespoke Collective
Rolls-Royce Motor Cars has co-created a magnificent Bespoke Phantom in a unique collaboration with Hermès. Designed and handcrafted by a combined team of Bespoke specialists at the Home of Rolls-Royce at Goodwood, West Sussex, and Hermès in Paris, Phantom Oribe reflects the personality and passions of its owner, Japanese entrepreneur Yusaku Maezawa. The client envisioned the car as a ‘land jet’, bringing the serene exclusivity of private air travel to the road.
The car’s striking two-tone exterior matches the characteristic green and cream glazes of antique Japanese Oribe ware, of which Maezawa-san is a prominent collector. The upper part is finished in Oribe Green, a fully Bespoke color created exclusively for the client; in an unusual move, Rolls-Royce has made the paint available for use on the client’s private jet the Phantom will be paired with. Developed over many months by specialists in the Surface Finish Centre at Goodwood, it perfectly captures the lustrous, deep-green glaze that characterizes these 16 century ceramics. The effect is beautifully completed by the cream-white lower section.
The Oribe ware-inspired colorway harmoniously continues through the interior, created and realized through a true meeting of minds between Hermès designers and craftspeople in Paris, and the Rolls-Royce Bespoke Collective of designers, engineers and craftspeople at Goodwood in West Sussex. Together, they applied their shared expertise and ingenuity to ensure every individual component embodies the finest traditions of both houses.
The interior is finished predominantly in Hermès Enea Green leather, extending to details that include the immediate touch-points of the client; for example, the steering wheel, duchess handles, gear selector and the rotary controls for the motor car’s climate settings.
The Hermès leather flows around the upper instrument panel, interior pillars and parcel shelf. It also enrobes less visible surfaces including the glove compartment and luggage compartment lining, centre console, decanter stowage compartment and Champagne cooler. In a sign of the project’s truly collaborative nature, and the two makers’ mutual esteem, the glove compartment lid is embossed with the signature Habillé par Hermès Paris.
Delicate Hermès piping adorns the headrest cushions and calf supports of the rear seats, while soft Seashell White accents and matching lambswool floor mats create a sense of light and space throughout.
The interior is also replete with examples of Rolls-Royce Bespoke design and handcraftsmanship. Wooden speaker frets, for example, are formed by meticulously perforating the Open Pore Royal Walnut veneer applied to the doors, creating a seamless, textured aesthetic and delicate haptics. Open Pore Royal Walnut is additionally applied to the center and rear consoles and picnic table backs; in another first for Rolls-Royce, the interior features Hermès ‘Toile H’ canvas on the door armrests, center and rear consoles and, most notably, the signature headliner.
Hermès brings its distinctive equestrian heritage and innovative craftsmanship know-how to the car, with the leather upholstery created using stitching and edge-painting techniques originally employed by master saddlers. For Phantom’s Gallery, a feature unique to Rolls-Royce, that runs the length of the motor car’s fascia, Hermès commissioned an artwork based on a design by the celebrated French artist and illustrator Pierre Péron (1905–1988) who created many of the House’s iconic scarves. The work, inspired by the famous Hermès horse motif, is hand-painted on Open Pore Royal Walnut and is presented as though staged in an art gallery, behind glass.
Torsten Müller-Ötvös added, “This majestic and tasteful Rolls-Royce Phantom demonstrates what is possible when talented people from two of the world’s great houses work closely together alongside a far-sighted, inspirational client like Maezawa-san. It is a meeting of minds, expertise, visions and skill that represents the very best of our respective craftspeople and capabilities.”
*Photographer: Oribe Ware photographs by Kaoru Yamada
Lexus Can Change Your Mind About Texting and Driving in 4.6 Seconds
Powerful new video aims to change perceptions during Distracted Driving Awareness Month
How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, Lexus has released a new video to shatter this common misconception. The average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA).
April is National Distracted Driving Awareness Month, established by the National Safety Council (NSC) more than 10 years ago. It’s a good time to regroup and reconsider the choices we make when we’re on the road. Distracted driving is dangerous, claiming 3,142 lives in 2019 (the most recent available data) according to NHTSA. Texting is the most alarming distraction. At 55 mph, taking your eyes off the road for 4.6 seconds is like driving the length of an entire football field with your eyes closed.
In the new video called “Driving Disrupted,” released today, Lexus demonstrates exactly what happens when drivers can no longer see the road for 4.6 seconds. Participants get behind the wheel of a Lexus NX on a closed course, thinking they’re taking the vehicle for a routine test drive. What they don’t know is that they’re not driving an ordinary NX. They’re driving a one-of-a-kind specially modified vehicle called the NX 4.6. It’s equipped with electrochromic technology that turns the windshield and windows from transparent to opaque instantaneously, completely obscuring the driver’s view for 4.6 seconds. The video captures the chaos that ensues.
“Lexus wants to bring awareness to safety behind the wheel by changing perceptions about texting and driving,” said Vinay Shahani, vice president of Lexus marketing. “Even the most advanced safety systems on the road today can’t replace the undivided attention of the driver.”
Madlib and KAYTRANADA Take Lexus IS Wax Edition for the Ultimate Spin
Artists’ first joint record debuts in custom Lexus with fully functional turntable
“Driven by Sound” video series documents ambitious collaboration and engineering feat
The Lexus IS Wax Edition hits all the right notes. The custom concept vehicle, a modified 2021 Lexus IS sports sedan, has a fully functional turntable built into the dashboard that is capable of playing vinyl records while the car is in motion without missing a beat – even on a bumpy road. To celebrate this innovation, Lexus and Pitchfork brought together legendary DJ and producer MC Madlib and chart-topping artist and producer KAYTRANADAfor the first time to create a brand-new double-single on vinyl and debut it in the Lexus IS Wax Edition, giving a whole new meaning to “taking it for a spin.”
This impressive fusion of music and cars was captured in a two-episode documentary series, “Driven by Sound,” created in partnership with Pitchfork.Episode One offers a behind-the-scenes look into the creative process of Madlib and KAYTRANADA. Episode Two documents the creation of the in-dash turntable and reveals the Lexus IS Wax Edition. It features music from the highly anticipated release of the artists’ joint double-single. Vinyl Me, Please (VMP), a monthly record subscription club that curates and creates vinyl packages, will distribute the exclusive 7″ vinyl to select members as part of their subscription.
“When I make music, I usually do it in headphones, so I hear everything clear,” said Madlib. “And I take it to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? That’s beyond.”
“When Lexus said they wanted to build this car, I didn’t think it was possible,” added KAYTRANADA. “It was amazing to see and hear vinyl playing while cruising in a car.”
With vinyl listening once again on the rise and the Lexus IS attracting drivers with a passion for authenticity and amazing experiences, creating an in-car turntable that works flawlessly with the vehicle in motion was a challenge worth pursuing. To bring the concept car to life, Lexus commissioned SCPS, a world-renowned creative technology and custom fabrication studio based in Los Angeles. For over a decade, SCPS has been behind the marketing innovations of consumer brands and Hollywood’s biggest blockbusters.
The record player, created with a 3D printer and modified with carbon fiber and machined aluminum, fits snuggly into the vehicle’s glovebox and is large enough to play a full-size 12-inch record. Once the needle hits the grooves, a rotating motor helps stabilize the turntable to avoid skipping while the vehicle is in motion. The enhanced suspension system of the Lexus IS and fine-tuned handling provide a smooth and stable ride, which are critical for the needle of a record player. The Lexus IS Wax Edition offers an ideal environment for appreciating the warmth and depth that vinyl records give to recorded music. The modified vehicle, designed to celebrate the launch of the 2021 Lexus IS sports sedan, will not be for sale, but will be on display at future Lexus events.
“Like audiophiles who go ‘all in’ to create the purest listening experiences, we went ‘all in’ to design the new 2021 Lexus IS as the purest expression of a sports sedan,” said Vinay Shahani, vice president of Lexus marketing. “The Lexus IS Wax Edition exemplifies the ultimate union of our respective passions, bringing together vinyl and cars in a fresh new way.”
Featuring the Mark Levinson Premium Surround Sound Audio System, the new 2021 Lexus IS boasts one of the best sound-listening spaces for music lovers. Its 17 speakers and new amplifier offer 1,800 watts of power for a 7.1 surround sound listening experience.
For more information on the new IS, visit Lexus’ website.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
“Every Bespoke Rolls-Royce represents a unique expression of the clients’ personal passions and character. We have had the privilege of working with Mr. and Mrs. Sloss on several previous commissions and were delighted to create a Cullinan Black Badge to augment an already impressive collection. This magnificent interpretation of our all-conquering SUV is a true work of art that captures their passion for racing, luxury, and automotive excellence. Mr. and Mrs. Sloss are highly discerning patrons with a clear vision and exacting standards. In their new Cullinan, as with all their Rolls-Royce motor cars, there is no compromise between style, luxury, and performance. We are delighted they have chosen to share their creation with the wider world.”
-Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Ben & Christine Sloss, car enthusiasts by day and endurance racers on the weekends, took delivery today of their latest Bespoke Rolls-Royce commission from Rolls-Royce Motor Cars Los Gatos.
The Sloss’s new Cullinan Black Badge is finished in a unique Bespoke colorway, Pikes Peak Blue, created to their personal specification by the Rolls-Royce Bespoke Collective. The name is an homage to the legendary Colorado hill-climb, which is one of their favorite races. Combined with the vivid flashes of Forge Yellow on the hand-painted coachline, wheel-centre pinstripes and brake callipers, it carries the colors of the flag of Modena, the northern Italian province, and the livery carried by all the couple’s racing cars.
The Black Badge variant brings out the darker, edgier, more assertive side of Cullinan’s character. Mr. and Mrs. Sloss’s car includes the signature silver-on-black ‘RR’ monogram, dark window surrounds and custom two-tone Black Badge wheels. To underline the car’s performance credentials, the iconic Spirit of Ecstasy atop the dark Pantheon grille is milled from a solid billet of carbon fibre. Greeting the driver upon opening the front doors are personalized Black Badge tread plates designed to match the Black Badge logo. Each plate underwent a precise Physical Vapor Deposition coating process in Black, and then was engraved to reveal the silver metal of the client’s name – Benjamin on the Driver’s side, Christine on the Passenger’s side.
Inside, the seats are hand-crafted in navy-blue leather with accent stitching and monograms in Forge Yellow; similar contrast highlights appear on the fascia, door pockets and even the face of the brushed metal Bespoke clock. The Bespoke Technical Clock was created with Navy Blue Anodized brushed stainless steel surround and accented with Forge Yellow. The subtle accents with Forge Yellow highlights were developed especially for Mr. Sloss’s project to harmonize with the dark blue interior scheme. Each door panel is adorned with Mrs. Sloss’s personal racing logo – a stylized stiletto in embroidered leather – created by Mrs. Sloss and interpreted by a Bespoke specialist who previously worked as a shoe designer.
The Cullinan Black Badge perfectly complements the Bespoke Dawn Black Badge the Collective created for Mr. Sloss in 2018. In this spectacular example of the world’s most sociable drophead coupé, the color scheme is reversed, with the principal bodywork finished in bright yellow, and the bonnet and coachline in Pikes Peak Blue. The couple’s love of the open sky and Rolls-Royce elegance also carries over to Mrs. Sloss’s own two-tone Dawn.
BACKGROUND: BEN & CHRISTINE SLOSS
Black Badge Cullinan, Black Badge Dawn, Dawn, Wraith
“Our Rolls-Royce story began here at Pebble Beach in 2014 when we were looking for a two-door coupe with four useable seats for adults,” comments Ben Sloss. “Brands such as Aston Martin or Bentley do not offer anything suitable. When we saw the Rolls-Royce Wraith, we loved the style and elegance of the coupe, and when we took it for test drive we were impressed (really, startled) by how well it accelerated and handled, in addition to the sublime ride quality and materials we already associated with the Rolls-Royce brand. The Wraith offered a unique combination of luxury car experience and sports car performance, and we fell in love with it on the spot.”
Ben’s wife Christine subsequently commissioned a Rolls-Royce Dawn, a motorcar that quickly became her daily driver. “You can tell which are the favorite cars in our family by the mileage they have on them,” comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the clock, because both Ben and I drive it regularly, and we enjoy its open-air experience so much that Ben decided he wanted one too.”
“Christine and I are both gentleman… err, gentleperson racing drivers, competing in endurance races in GT racing cars, and many of our street cars are two-seater supercars with a very distinctive and personal livery,” continues Ben Sloss. “Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce.”
Ben Sloss Dawn Black Badge
Through the Rolls-Royce Motor Cars Los Gatos dealership, Ben Sloss worked closely with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce. His motor-racing pursuits led him to the more driver-focused Dawn Black Badge as the canvas for his vision, a reinterpretation of the livery on the couple’s racing cars.
“Our racing cars carry the colors of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colors,” comments Mr. Sloss. “The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with “O my God, that’s unreal– I love it!!’ It’s outrageous, it’s over the top… it’s perfect. I still grin every time I see it.”
The Bespoke Collective set to work reinterpreting the color scheme into Rolls-Royce design language, creating two new bespoke paint colors for the exterior of his Dawn Black Badge. The intense deep yellow that adorns the main bodywork has been named ‘Superflare’ due to its radiance under the California sun, whilst it is contrasted with the darkest of navy blues named Pikes Peak Blue, due to Mr. Sloss’ interest in the king of timed hill climbs. A further flash of Superflare yellow offsets the black of the 21” carbon fibre and aluminium wheel.
The same color scheme is continued throughout the interior of Mr. Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover and rear seat waterfall clad in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and unique to Black Badge model infinity logo between the rear seats. The yellow theme continues in the cabin with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue outside the one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue, leather-clad Aero Cowling enclosing the rear seats.
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