Posts tagged with "environment"

illustration by Anh Hoang use by 360 Magazine

E·Z Breathe Offers 20% Off

E-Z BREATHE VENTILATION SYSTEM MARKS 20 YEARS OF PROVIDING IMPROVED AIR QUALITY TO CUSTOMERS NATIONWIDE

E·Z Breathe Ventilation System to offer customers 20% off for 20-years in business during National Indoor Air Quality Awareness Month through October.

Investing in indoor air quality has never been more important than it is in 2021. With households around the country and beyond spending more than 90% of their time indoors, the conversation around the health and safety of indoor air quality has become top of mind for many. The rise of time spent indoors since the COVID-19 pandemic hit the nation coupled with colder winter months approach has made E·Z Breathe Ventilation System a necessity to transform the entire home into a healthy living environment and to keep families safe from poor air quality, excess moisture, molds, toxins, allergens, and more. To commemorate 20 years of providing customers with improved indoor air quality, E·Z Breathe Ventilation System will offer 20% off during National Indoor Air Quality Awareness Month, observed annually in October.

“We have been dedicated to building on our commitment to helping people improve their indoor air quality since we installed the first prototype of our ventilation system 20 years ago,” said E·Z Breathe President Erika Lacroix. “Everyone deserves a safe and healthy home, and we are proud to continue not only evolving our product, but expanding and sharing our knowledge around the relationship between our home and our health, the importance of our indoor air quality, and the challenges our modern-day practices pose to the quality of the air we breathe in our homes.”

Having sold approximately 200,000 ventilation systems since its inception, E·Z Breathe Ventilation System continues to be a leader in fresh air systems nationwide. Providing complete home air exchange solutions, the system improves indoor air quality, reduces indoor humidity, and lowers allergen and pollutant levels. Air polluted with mold, allergens, pathogens and other toxins and odor-causing pollutants are vented at the lowest level of the home to the outside in a revolutionary way, introducing and circulating fresher, cleaner air throughout the home.

The E·Z Breathe Ventilation System can improve the indoor air quality with up to an 85% reduction in airborne particulates and common indoor air pollutants. This ventilation system has the ability to help alleviate many common homeowner concerns such as mildew odors, mold growth, pet dander, dust mites, humidity and moisture, pollen, chemical smells, leaving homes feeling fresh and allergen-free.

The U.S. Environmental Protection Agency, or EPA, reports that the air in the average American home is a minimum of five times and, in some cases, up to 100 times more polluted than outdoor air, and building science experts agree that more than 20 gallons of water vapor are absorbed into the average home through basements and/or crawl spaces every single day. Even though it is installed in one room, E·Z Breathe achieves whole-home air exchanges six to ten times daily by gently drawing air throughout the home to replace the stale, polluted air being exhausted.

E·Z Breathe products work for up to 7,000 square feet of living space, and operate efficiently at only $2 to $4 a month; the same as a 40-watt light bulb. Known as a set it, then forget it product, E·Z Breathe systems are low maintenance and do not require extra attention after installation. Now offering self-installation kits for all DIY homeowners, as home improvement has skyrocketed this past year, those who would feel more comfortable setting up the E·Z Breath on their own have the ability to now do so.

For more information on E·Z Breathe and their product benefits, call 1.866.822.7328 or visit HERE.

Trucks via Newsroom for use by 360 Magazine

UD Trucks Unveils Euro Five

UD Trucks unveiled a new Euro 5 range for the well-established Quester (heavy-duty) and Croner (medium-duty) trucks. The upgrade also boasts enhanced features that will improve uptime, enhance efficiency, and optimize Total Cost of Ownership (TCO), all while lowering the vehicle’s environmental impact and retaining benefits from previous models.

The new Euro 5 range will be introduced in fast-growing and emerging regions around the world that are moving to adopt more stringent international emission standards in a bid to cut pollution and improve air quality. In most markets, UD Trucks’ new Euro 5 range will be introduced ahead of these regulations to better prepare businesses for the switch to a cleaner fleet.

This latest launch bolsters UD Trucks’ Better Life purpose–to be better for logistics, the planet, people, and business. Better Life drives the integration of sustainability across all of the company’s operations and processes to realize lower environmental impact, higher customer satisfaction, higher profitability, and a better place for people to work and live.

Jacques Michel, UD Trucks International Sales, Senior Vice President, said “In today’s world, sustainability is more important than ever. COVID-19 is also placing more emphasis on a more sustainable approach to driving a post-pandemic recovery. Modern and efficient logistics is vital to keep the world moving in these fast-evolving times, and our latest launch will ensure greater resilience for businesses while ensuring environmental impacts are minimized.”

Ensuring Businesses Stay Competitive in a Changing World with Euro 5

Air pollution is one of the largest health threats facing the world. According to the International Energy Agency (IEA) global energy review 2021, global energy carbon emissions are projected to rebound in the post-COVID era to grow by 4.8%. This would represent the largest single increase in over a decade. Emissions from transportation alone are at risk of increasing global emission levels by over 1.5%.

Moving towards cleaner fleets is imperative. Euro 5 reduces NOx emissions by about 43% compared to Euro 4 and significantly reduces the carbon footprint of the vehicle through cleaner emissions.

As the first truck manufacturer to introduce Selective Catalytic Reduction (SCR) technology in 2004, UD Trucks’ new Euro 5 range features SCR technology to significantly boost environmental protection and fuel economy. With these benefits, SCR technology is proven to be more reliable when compared to other emission control technologies for reducing NOx emissions.

Aside from featuring a Euro 5 system with SCR technology, the new range of Quester and Croner also features a new instrument cluster with real-time fuel coaching. This enhancement provides drivers with immediate and specific feedback on driving techniques that are more fuel efficient.

Michel concludes, “For 86 years, we have grown UD Trucks to be a truck brand of choice for our customers. We are committed to continuing our endless pursuit of bettering lives in the spirit of our ‘Gemba’ philosophy, leveraging smart and sustainable logistics solutions to provide ultimate dependability for our customers, business partners, colleagues and society at large.”

zoo illustration for 360 magazine

LHCA Signs MOU with WWF

The Leather & Hide Council of America (L&HCA) has signed a Memorandum of Understanding (MOU) with World Wildlife Fund (WWF), joining forces to collaborate on a series of initiatives aimed at enhancing Environmental, Social, and Governance (ESG) practices in the U.S. leather industry. The ambitious agreement will position the U.S. industry as a global leader in sustainable leather production.

“This is a historic moment for the leather industry,” said Stephen Sothmann, President of L&HCA. “By partnering with WWF and embracing ESG practices as a central tenet of its business culture, the U.S. leather industry is poised to take the lead in addressing the most critical challenges we face today and in the future.” 

With support and guidance from WWF, L&HCA will be a conduit for projects promoting solutions to help U.S. companies adopt robust systems and processes to construct, implement, and demonstrate progress on science-based, data-driven ESG commitments.

“Due to their privileged position in the global marketplace, WWF believes that the U.S. leather sector is well positioned to significantly advance the decoupling of deforestation from global leather value chains,” said Mauricio Bauer, Senior Director, Beef & Leather Supply Chains, WWF-US. “This partnership with L&HCA is an important step forward. By constructing a robust body of work aimed at addressing these issues in an open, science-based, data-driven manner, US leather companies will be making a substantial contribution to the sustainability of the leather sector as a whole.”

Among the issues to be addressed via the partnership between the two organizations include deforestation, water stewardship, human and labor rights, and zero net greenhouse gas emissions. The partnership also intends to promote an open dialogue with a multitude of stakeholders, from academia and NGOs to the public sector and financial institutions.

The MOU builds on previous collaboration efforts between the two organizations, as well as the National Wildlife Federation (NWF).

About LHCA

The Leather and Hide Council of America (LHCA) is a full-service industry trade association representing the entire U.S. leather supply chain, including meatpackers, hides and skins processors, traders, leather tanners, finished leather goods producers, footwear companies, chemical suppliers, and more.  The association provides its members with government, public relations, and international trade assistance and support. LHCA is a cooperator organization under the U.S. Department of Agriculture’s foreign market development programs, assisting U.S. firms develop new markets for U.S. agricultural exports. LHCA is at the forefront of the industry’s needs, providing members with education and technical information to compete in today’s global marketplace.      

About WWF

WWF is one of the world’s leading conservation organizations, working in nearly 100 countries for over half a century to help people and nature thrive. With the support of more than 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat the climate crisis. Click HERE to learn more.

house on a beach illustration by 360 Magazine

New WELLNESS WELL PACKAGE at Las Catalinas

Dedicated to creating a way of life that is healthy, sustainable, fulfilling, and fun, Las Catalinas is pleased to invite guests to experience it as a Wellness Well with a new package by the same name that will undoubtedly deliver a remarkable sense of wellbeing and rejuvenation while enjoying Las Catalinas and all that this seaside gem of a (car-free!) town has to offer.

This 4-night package includes fresh green juice daily from Copper & Stone Gourmet Market;  a $100 credit at Pots & Bowls Food Truck, which opened this year and offers a fantastically fresh, healthy new twist with true farm-to-table cuisine and extensive raw vegan options; an all-access pass to CORE by ChakFitness, which also just opened and offers an exciting array of classes, including Beach Boot Camp, Bosu Boot Camp, Core Conditioning, Flinstones-esque free weights in the “Sand Box” (literally on the beach) and more; one complimentary matcha latte (almond and soy milks available) with all bike, SUP and kayak rentals at Pura Vida Ride; and a $50 credit at Wake Day Spa, which offers some of the best spa services on earth and also features an especially lovely boutique.

The Wellness Well package also includes a day trip to a secluded and magical farm surrounded by the lush Costa Rican rainforest and waterfalls on the slopes of the Rincón de la Vieja volcano, where you can wade in the remarkable “blue lagoon” whose spring water comes directly from the volcano and is naturally tinted an electric turquoise. During the farm visit, taste delicious homemade cheeses, traditional tortillas and Costa Rican coffee, and finish the day with lunch at a beautiful restaurant nestled in the middle of the jungle beside the lagoon. Rates for the Wellness Well Package start at $1500, including airport transfers and private accommodations with breakfast daily at the Santarena Hotel and all else noted above. All Las Catalinas reservations can be made via its preferred travel partner, Beach Town Travel; to book this package please visit Beach Town Travel.

Las Catalinas is designed to be a place to maintain or regain one’s physical and mental equilibrium and provides an ideal environment for feeling comfortable, healthy and happy. It is a place to rediscover the freedom of one’s own two feet and the joy of exploring. Whether wandering the streets, hiking through the forest, or strolling the beach, it’s easy to connect with nature, oneself and others in Las Catalinas. The beautiful natural world and charming town provide ample opportunities to ease the body and mind: Set out in the early morning mist on a paddleboard or kayak; engage in sunrise or sunset yoga on the beach; enjoy hiking and mountain biking through stunning coastal terrain. In conjunction with Pura Vida Ride, Las Catalinas offers one of the best playgrounds in the world for water sports and trail fanatics. Specializing in the rental and sale of standup paddle boards, mountain bikes, kayaks and other ocean and mountain sports equipment, Pura Vida Ride is located on Playa Danta in the heart of Las Catalinas and not only offers lessons and expeditions, but is also a full service bike repair shop and general store serving coffee, pastries, drinks and snacks. Las Catalinas together with Pura Vida Ride provide a special and truly unique place where people can enjoy first class sporting activities with ease.

About Las Catalinas

The conscious community of Las Catalinas is taking shape as Costa Rica’s newest desirable beach town. This highly walkable destination on Costa Rica’s Guanacaste Coast is well underway with 21 acres of land under development, a Beach Club and several full-time residents. When complete, there will be approximately 180 residences, 10 restaurants (four currently operating), several thousand square feet of office space, a town hall, over a dozen plazas and various other merchants. The town’s core values and beliefs include environmental stewardship, connection to one another and to the rhythms of nature.

Glass of Wine Illustration by Mina Tocalini

Neutrall’s Sustainable Glassware

5 Things to Know About Sustainable Glassware

Neutrall, a company making sustainable glassware, helps uncover the beauty behind the glass

Most people have no idea about their glassware beyond whether or not they like the pattern or look of them. They don’t know what it took to get to their kitchen, the materials that were used, or whether or not they are environmentally friendly. One company that specializes in providing sustainable glassware wants to change all that, leading people to become more aware of what they are purchasing, and why it matters in the first place.

When people learn about glass and sustainability efforts, then they really do care about them, explains Sarah Scott Mitchell, co-owner of Neutrall, a company specializing in sustainable glassware. It’s important that people have access to the information so they can make informed choices when it comes to purchasing items for their homes. We want to help people make healthier and sustainable choices for their families, and we are doing it one glass at a time.

The largest exporter of glassware in the world is China. They exported $18 billion worth of glassware in 2020, with much of it landing on store shelves in the United States. While people don’t give it much thought when they are looking at the product, those glasses traveled 11,000 miles to reach the store shelf. Add that to the issue that we don’t know all the regulations in place when creating the glass. Some glassware can be potentially dangerous, having high levels of lead and cadmium that can enter our bodies when drinking out of them. 

Those looking for a more sustainable and safer option should consider sustainable glassware that is made in the USA. Companies in the USA are kept to higher safety standards, and the product is already much more environmentally friendly because it’s made closer to home. Here are 5 things to know about sustainable glassware from Neutrall.

Upcycling. Rather than starting with fresh raw materials, sustainable glass is made through an upcycling process. This is when previously used glass is taken and reused to make something better, the sustainable glassware. 

Packaging. Sustainable glassware comes in eco-friendly packaging, so there is zero waste. The packaging is made from recycled materials and can be recycled.

Carbon offsets. All glassware purchased through Neutrall provides the opportunity to purchase carbon offsets, which guarantees that there is no carbon footprint. 

Durability. The glasses are strong and durable, which ensures that they will last a long time. Sustainable glasses are something that will not need to be replaced for a long time, thus reducing resource usage.

Commitment. Sustainable glassware helps people keep the commitment they made to being environmentally friendly. It provides a simple way to obtain the items needed, but not create waste in obtaining them.

Sustainable glassware is a step in the right direction for anyone who wants to be the change in the world, added co-founder Ernesto Humpierres. It makes people feel good to know they are doing good, and we are happy to know we help make that possible. We have the most eco-friendly glassware that money can buy.

Neutrall was created by Mitchell and Humpierres, who live in Austin, Texas, with their young twins. She has devoted her career to conservation, and currently serves as the director for Cook’s Branch Conservancy, where she helps to restore natural ecosystems. Humpierres, who has a career background working in a variety of business settings, also prioritizes conservation and sustainability. Together they wanted to set the example of how conservation and sustainability are compatible with business models. Thus, Neutrall was born.

All Neutrall glassware is made in the USA, upcycled, sustainable, and is shipped in eco-friendly packaging. The first product launched by Neutrall is a set of two upcycled 8-ounce glass cups that are shipped in sustainable packaging. The sturdy and compact glasses are great for morning juices and drinks, and great for small hands. They are great for families, and to give as gifts for weddings and house warmings. Those who sign up to get the company’s free newsletter can save 12% off their purchase. To get more information about Neutrall or place an order, visit the site.

About Neutrall

Neutrall is a glassware company offering a product line that is sustainable, eco-friendly, and carbon-neutral. The glasses are completely made from upcycled discarded glass. The company was founded by a career conservationist and business leader, who believe that sustainability can be a part of every business model. The products are all made in the USA, and the company is based in Austin, Texas. To get more information about Neutrall, visit the site.

Kaylynn Sanchez image for use by 360 Magazine

Kaylynn Sanchez Q×A

Kaylynn Sanchez, aka Kay Lindaa, is a talented tattoo artist based out of the Brooklyn, New York. 360 Magazine first had the pleasure of meeting Kay when she tattooed at the Bodega, our pop culture and design pop-up shop. At the event, Kay impressed all of the guests with her dazzling artistry. With over four thousand followers on her thriving Instagram, Kay is a Brooklyn tattoo artist who is quickly on the rise. She spoke with us about how she got into the tattoo industry, her participation in the Bodega, and her favorite parts of the profession.

When did you first start tattooing?

I first started professionally tattooing at the age of 19, about two years ago. But the first time I picked up a machine was about 14 years old. I always knew I wanted to be a tattoo artist at the age of 13, so ever since then I just stuck with it.

What styles do you predominantly tattoo?

I predominantly do Polynesian/tribal, anime, and black & grey realism.

Do you prefer working in black and white or color?

I prefer working in black & grey because I like the depth that it brings out in realism. It reminds me of drawing and sketching–which is something I always enjoyed doing– [I] use pencil and sketch out anything that comes to mind or inspires me.

What is your favorite part of being a tattoo artist?

The art, clientele, environment, and the satisfaction of seeing the final piece–all while making my customers happy. I would say my favorite part of being a tattoo artist is everything that it consists of.

Do you offer flash sheets of your work? Where is the best place for prospective clients to view your tattooing portfolio?

I don’t have any flash sheets made yet, but I do share all of my work on social media platforms, such as Instagram.

What was your favorite tattoo design you worked on at The Bodega?

My favorite tattoo design that I worked on at The Bodega was a 616 tattoo. It was my favorite because it was different to me and no one else had that style tattoo, so it was original.

If readers are interested in booking a tattoo appointment with you, how is the best way to do so?

The best way for anyone to book a tattoo appointment with me is to reach me through my Instagram and DM me. Or, contact me through my business card where my business phone can be reached at (332) 216-5256

dolphin via Mina Tocalini for use by 360 Magazine

The Arkup

By: Skyler Johnson

When looking at the house on 400 Alton Road in South Beach, Miami, you might not see anything too spectacular given the surrounding area. Sure, it doesn’t fit perfectly into the surrounding architectural styles but it’s still a nice postmodern villa on the water. What makes this house different is that it doesn’t just stay docked at 400 Alton Road but instead is able to move around the water. Yes, this house is not only a house but also a boat, known colloquially as a “floating villa.” 

The Arkup has 4 bedrooms and 4.5 baths, with plenty of space for everything from crew quarters to an outdoor shower. The ship even contains room to dock another boat. Because of Miami’s infamous hurricanes, the boats come with the ability to be raised 18 feet above the water. 

The biggest draw is that it’s fully self-sustainable, and has 36 kW of solar capacity and 182 kW in the battery, with the average home only needing 14-20 kW. This is definitely the house of the future, especially when you consider rising sea levels. 

The house, while being unique, is also beautiful, and comes fully furnished with luxurious postmodern stylings and contains a seamless interior/exterior design with plenty of window space to allow for natural lighting, all powered by the solar panels and the ship’s battery. 

They’re also developing more houses that are just like The Arkup, which are some of the few where you can decide where you want your ship to go, so long as it’s an accessible port. Of course, these houses don’t come cheap. They cost 5.5 million dollars as of now, but the company does intend on building more affordable ships as time continues. So if you don’t happen to have the 5.5 million dollars necessary to buy an Arkup right now, you may soon be able to.

Illustration by Samantha Miduri for use by 360 MAGAZINE

THE PROBLEM WITH PRIME DAY

By: Andrew Shibuya

It’s Prime Day–an almost dystopian new holiday of sorts, rivaling Black Friday itself and joining the ranks of those days that celebrate the contemporary culture of excessive consumerism. And perhaps almost as equally as dystopian as the day itself is the subsequent full throttle media push from news publications and influencers alike, listing the best deals and items to keep an eye out for.

And it’s not just Amazon that’s having a sale today. Retail giants Target and Walmart began their sales yesterday and today, too, attempting to both rival and outdo Amazon’s own sales. With this comes a massive ripple effect, with almost every large retailer and store offering their own imitative sales. Though indicative of Amazon’s obvious influence over the market, this ripple effect is similarly indicative of some greater ills of the post-modern capitalist world.

The event itself has been objectively well-crafted and carefully engineered. Beginning in 2015 to celebrate Amazon’s twentieth anniversary, Prime Day was introduced as a member’s only sale. And though the event was never truly a celebration for all as the company makes it out to be, now, the sales are hardly even sales. The bargains that are so celebrated are often merely engineered illusions, with prices being hiked initially, only for the appearance of a greater discount, and many items are often lackluster and unwanted models.

So, what is it about Prime Day and the subsequent market spike that keeps customers coming back? There are almost innumerable reasons behind why days like Prime Day and Black Friday are so successful, and there can be little doubt that there is a host of behavioral psychologists called upon to make Prime Day so successful. In general, Amazon employs numerous tried and true marketing and sales tricks that appeal to customers at a psychological level. From the rush of trying to snatch up a “Lightning Deal” to the fear of missing out on “a once in a lifetime” deal, Amazon certainly pulls out all the stops to generate perceived value around Prime Day’s deals.

This Prime Day, the first as the world begins its exit into a post-pandemic society, is worth considering sitting out. Out of everyone in the world, Amazon is one of the only entities for which the pandemic came with remarkable benefits.  The net worth of Amazon and subsequently Amazon CEO Jeff Bezos skyrocketed over the pandemic. In 2020 alone, Amazon saw a reported 70% increase in earnings in the first nine months of the year. And from March to June, Bezos’ net worth grew $48 billion.

It would be one thing – not a good thing by any means – but it would be something else entirely if Amazon did not have numerous documented issues with their working conditions. And these issues are said to only have grown worse with the pandemic. So as more people turned to Amazon as the pandemic forced everyone to remain at home, and as Bezos’ net worth grew, so too did claims of timed bathroom breaks, unreachable productivity requirements, and general unsafe working conditions.

In addition to these concerns regarding Amazon employees is the fact that Amazon in general has a vast environmental footprint. In 2019 alone, the company was reported to have generated 465 million pounds of plastic packaging waste. In air pillows alone, Amazon’s packaging waste would circle the planet more than 500 times. The fact that events like Prime Day are so successful is remarkable to see as the greater world comes to terms with or, in fact, does not come to terms with global warming and the vast detrimental effects of consumerism culture.

But what is most astonishing about the success of Prime Day is that these great drawbacks to the event, and to Amazon in general, are no secret. People are generally not shy about their criticisms of Amazon and Bezos himself. Tens of thousands of people have recently signed a petition to stop Bezos’ return to Earth following his trip to space next month. Innumerable thought pieces are written weekly indicting Amazon’s practices. And still, it’s one of the biggest companies in the world. Is Amazon now inevitable?

Between multibillion dollar business acquisitions and new real estate expansions, Amazon continues to expand its reach physically and to a wider audience. For a company that began as a bookstore alternative, Amazon now owns wholly unrelated companies to its online offerings such as Ring, Twitch, and Whole Foods.

And while perhaps not unexpected, the sheer variety and scale of Amazon’s holdings raise concerns of a further and more dominant monopoly across the entire marketplace. This is especially concerning in a year when more than 200,000 small businesses across the United States closed due to the coronavirus and ensuing lockdowns.

These concerns, of course, lead to the primary issues with Prime Day. Even if the discounts were truly exceptional, are the glaring issues with Amazon – from irreversible environmental damages to its troubling work conditions – worth its vast selection and free two-day shipping? It is this dilemma that will be a primary issue of the coming years as the cost and convenience of these trademark Amazon offerings are overshadowed by the inevitable environmental impact and implications of Amazon’s burgeoning monopoly.

Moreover, with respect to Prime Day itself, how often do people buy things that they actually need? Oftentimes, as with many sales, people buy items that they would not otherwise, save for the fact that they are on sale. Putting aside Amazon’s own issues with packaging and other waste, this sort of rampant consumerism in itself has led to an increase in pollutant emissions, increased deforestation, as well as an acceleration of global warming.

And while these issues are rather glaring and easy to point out, the solution is not so easily within reach. Ultimately, it will come down to if the convenience of Amazon is outweighed by their ever becoming ethically or morally untenable, whether because of their environmental or social impact. Until then, it seems that Prime Day will continue to succeed, Amazon will simply continue to grow, and so too will the number of complaints and worries. And thus, Amazon has become the company that everybody loves to criticize but few can resist.

 

Immersive whale experience from Sarah Bronilla from Tribeca Immersive for use by 360 Magazine

Tribeca Immersive unveils experience to save orca whales

The Tribeca Immersive event during the 20th Annual Tribeca Festival will see the launch of Critical Distance, a social augmented reality (AR) experience built to engage audiences toward long-term protection of marine wildlife. Harnessing the power of Microsoft HoloLens 2, Critical Distance blends projection and holograms to bring audiences into the world of the Salish Sea, home of the endangered Southern Resident orcas and their struggle for a sustainable future.

Within a custom-built projection environment, audiences of four each wear the latest Microsoft Hololens 2 wearable technology to interact with the Critical Distance characters and narrative. Immersed in the underwater world of Salish Sea audiences connect with J pod, a close-knit family of 24 Southern Resident orcas with a spotlight on Kiki — a six-year-old female who carries the fate of the pod on her shoulders. The groundbreaking storytelling harnesses technology to help us see below the surface in an entirely new way, empowering audiences to “see sound” as they experience Kiki’s world of echolocation and her struggle to compete with human activity. This educational exploration narrated by youth climate justice activist and Co-Executive Director of Zero Hour Jamie Margolin, highlighting scientific efforts focused on Orca preservation, aims to entertain, inform, connect and motivate audiences to take action to support this critical species

Following the launch at the 20th Annual Tribeca Festival, Critical Distance will continue on to the Smithsonian Museum of Natural History for a nine-month installation. Audiences are invited to experience Critical Distance between June 9-20, with tickets and advanced booking available at Tribeca.

Image of Telescope via Gabrielle Archulleta for Use by 360 Magazine

Purdue Innovation Could Make Recycling More Profitable

By: Steve Martin

Hasler Ventures LLC plans to scale up to commercial levels a Purdue University patented technology that may accelerate the volume of waste plastic recycling.

The innovation is called Low-Pressure Hydrothermal Processing. It promises an economically and environmentally safe way to transform polyolefin plastic, the most common form of plastic, into gasoline, diesel fuel and other high-value items. Developed by Linda Wang, the Maxine Spencer Nichols Professor in the Davidson School of Chemical Engineering, the research was published in a 2021 issue of the peer-reviewed journal Fuel.

The United Nations estimates that more than 8 million tons of plastics flow into the oceans each year. Of all the plastics produced over the past 65 years (8.3 billion tons), about 12% have been incinerated and only 9% have been recycled. The remaining 79% have gone into landfills or the oceans. The World Economic Forum predicts that by 2050, the oceans will hold more plastic waste than fish if the waste continues to be dumped into bodies of water.

 “The key to solving this problem is to make it economically more attractive to collect and process the plastic waste stream into higher-value products at a significantly lower conversion cost,” said Dan Hasler, CEO of Hasler Ventures. “Current methods including incineration, pyrolysis and mechanical recycling have all proven to be ineffective or too costly, both financially and environmentally. They have not been able to draw the required private investment at a scale sufficient to divert the vast majority of the global 350 million tons of plastic waste produced annually from the landfill. We believe we can demonstrate first at pilot scale that hydrothermal processing is a less-expensive approach to produce fuels from plastic than from crude oil, making it a profitable venture to collect and process plastic, keeping it out of landfills and oceans.”

Purdue has put significant effort in this area for many years, said Mung Chiang, Purdue’s executive vice president for strategic initiatives and the John A. Edwardson Dean of the College of Engineering. “Solving this plastic waste problem will greatly benefit the environment and future generations,” Chiang said.

The recently invented conversion process incorporates hydrothermal liquefaction and efficient separation. Once the plastic is converted into oil or naphtha, it can be used as a feedstock for other chemicals or further separated into monomers, specialty solvents, or other products. The clean fuels derived from the polyolefin waste generated each year can satisfy 4% of the annual demand for gasoline or diesel fuels. Some results of Wang’s study were published in ACS Sustainable Chemistry and Engineering in 2019 and Fuel in 2020 and 2021. A video about the process is available online.

Hasler Ventures is collaborating with American Resources Corp. (NASDAQ:AREC) to use its Indiana-based chromatography pilot plant, currently in development, to demonstrate the technology.

Mark Jensen, president of American Resources Corp., said, “Once proven, the commercialized Purdue innovation could change perceptions about recycling plastics. We’re excited to support this environmentally critical project.”