Posts tagged with "neighborhood"

Dog illustration by Heather Skovlund for 360 Magazine

Backyarding is Here to Stay

Backyarding is Here to Stay & It Has a Purpose. What’s Yours? 

By Kris Kiser, President & CEO of the Outdoor Power Equipment Institute

What once only happened indoors now happens outdoors. It’s called “backyarding,” and it’s a trend that’s here to stay. From office work to working out, from eating to entertaining, if these activities were once typically held inside a home or office, they are now being brought to the great outdoors.

Simply think back over the last year and recount the number of times your backyard has taken center stage in your everyday life. The family yard became the safe and purposeful space where we could gather and recharge. Spending time outdoors is great for your physical and mental health, and our backyards are the bridge between indoor and outdoor living.

The backyard is nearly limitless with possibilities, and you can get really creative in how you expand and enjoy your yard. But before you get to work in your yard, you must first identity what type of “backyarder” you are. Then, you can keep that idea in mind to create a more purposeful outdoor space that is customized to your family’s needs.

Here are just a few of the backyarding personality types. Which one(s) are you?

Entertainer Extraordinaire
Your backyard was the neighborhood hot spot long before the pandemic made that trend posh. Family milestones, birthdays, graduations, reunions, socially distanced BBQs – your yard is *the* place to gather. Your yard is set up for success with patio furniture, fire pit, yard games, plenty of outdoor seating, string lights, and maybe even an outdoor kitchen.  The family yard and community park are five-star event spaces that are always easy to book!  

Environmentalist
You know that nature starts in your own backyard and that taking small steps in your yard can make a big impact on climate change. As the proverbial Robin to your yard’s Batman, you embrace your role in supporting the superhero powers of your living landscape. Those include capturing and filtering rainwater, producing oxygen, and absorbing carbon, just to name a few. 

Expert Landscaper
Your yard makes neighbors green with envy. You know how to maintain a healthy living landscape all year long, and you have the latest outdoor power equipment to make even big jobs easier. Your idea of a good time? Spending the weekend doing yardwork. You love the sense of accomplishment that comes from working in your yard, and friends can count on you for advice about their own living landscapes.

Horticulturist
The USDA Plant Hardiness Zone Map is bookmarked on your browser because putting the right plant in the right place is the living landscape Golden Rule you live by. You consider location, maintenance, sunlight and watering requirements, as well as your climate zone and lifestyle needs, before you even think about sticking your shovel in the dirt.

Kid Zone Creator
You know the safest place for your kids to be is in your own backyard, and you work hard to create an outdoor fun zone they will never want to leave. A flat area of sturdy turfgrass to play sports and pitch a tent? Check. Treehouse? Check. Zipline strung safely between backyard trees? Check. An elevated garden where kids can help grow the family’s meals? Check. Natural playscapes, like a patch of sand bordered by rocks and log stump seating? Check. “Fun” is your middle name, and you are winning at this game.

Nature Lover
No binging Netflix for you. You subscribe to “Nature TV” and prefer to spend your free time watching the birds, bats, butterflies and other wildlife that count on your yard for food and shelter. You cultivate a living landscape that supports a rich biodiversity with butterfly bushes, flowering plants, water sources, and trees and shrubs with nooks for nesting and food.  

Pet Pamperer
Your focus is on Fido, and you take cues from your four-legged friends about how to purpose your backyard. You’ve planted sturdy turfgrass like Buffalo or Bermuda that can stand up to pet play, and you’ve used soft foliage to create a natural barricade between “off limits” areas and the rest of the lawn. Trees and shrubs are strategically planted for shade, and you’ve even set up a shallow water feature to help your pup cool off on hot days. For you, planting with purpose means keeping toxic plants out of the picture. (For a complete list, visit ASPCA’s list of non-toxic and toxic plants.

Work (and learn!) from Home Warrior 
You don’t need to turn to technology to create a virtual backdrop for your video calls. The natural setting created by your yard’s trees, flowers, bushes and other plants is your go-to video call background. Your kids aren’t doing in-person school? No problem. Your backyard or neighborhood park is a living laboratory for learning that supports outdoor learning, even when school isn’t in session. Your kids take online classes under the shade of a tree. Do homework at a patio or picnic table. Brush up on STEM education by planting and studying flowers, bug hunting, and weather watching.

Zen Master
Enjoying your morning coffee on the balcony as songbirds serenade you. Meditating under the shade of a tree. De-stressing by swinging in a backyard hammock. Taking a break from your busy day to feel the sun on your face and the breeze in your hair. Your backyard is your sacred space for rest, relaxation, and rejuvenation. It’s the best “green spa” in town. You know that spending time outside is good for your health and well-being and that, thanks to your yard, these benefits are only steps away.

Setting the stage for backyarding. One final and important note to backyarders of all kinds. Creating a yard that supports all of the aspects of your family’s outdoor lifestyle means taking stock of what you might need to care for your lawn. Take an inventory of your outdoor power equipment to make sure you are prepared. Then, get out there and create your canvas for even more backyard memory-making.

To learn more about creating the yard of your dreams, visit TurfMutt.

Digital Divide illustration by Heather Skovlund for 360 Magazine

Digitally Disconnected

DIGITALLY DISCONNECTED

13 TIPS FOR HELPING BRIDGE THE DIGITAL DIVIDE FOR CHILDREN DURING COVID-19

While social, racial, and economic disparities have always existed within the educational system, the COVID-19 pandemic is exasperating these inequities and widening gaps between students at a drastic rate. For families who can’t afford home computers, laptops, or high-speed internet access, remote learning is nearly impossible, and for students who already found themselves struggling before the pandemic, the prospect of more than a year of lost classroom time is a devastating blow. However, there are steps parents can take to shrink this digital divide, and there are resources available via schools, non-profits, and government initiatives that can help children access the technological tools they need to succeed. Indeed, Dr. Pamela Hurst-Della Pietra, President and Founder of Children and Screens, notes that “the inclusion of 17.2 billion dollars for closing the ‘homework gap’ in the recently passed American Rescue Plan is a watershed moment for digital equity.”   
 
Several of the leading figures in the fields of public health, education, psychology, and parenting have weighed in with their suggestions on the best ways to combat the digital divide, and many will participate in an interdisciplinary conversation and Q&A hosted by Children and Screens: Institute of Digital Media and Child Development on Wednesday, March 24, at 12pm ET via Zoom. Moderated by the Director of Internet and Technology Research at the Pew Research Center Lee Rainie, the panel will engage in an in-depth discussion about the digital divide and actionable steps we can all take to bridge the gap. RSVP here.
 
1. DON’T WAIT, ADVOCATE 

While schools across the country are doing everything they can to make sure that children have access to the technology and connectivity they need for remote learning, the unfortunate reality is that many families still lack adequate resources. If your family is among them, says author and MIT Assistant Professor of Digital Media Justin Reich, know that you’re not alone and that there are steps you can take to advocate for what your children need. “Start with your school staff,” Reich recommends. “They’re often overwhelmed during this challenging time but be polite and persistent. If you run into a dead-end with your school system, consider reaching out to school libraries and youth organizations like The Boys and Girls Club or the YMCA to see what kind of support they might be able to offer.”
 
2. SCALE DOWN 

The University of North Carolina at Greensboro Professor Dr. Wayne Journell agrees, pointing out that sometimes, despite their best efforts, teachers and administrators may not always know which students are struggling with connectivity issues. “Let teachers know if you have slow internet at home,” says Journell. “Sometimes detailed graphics and animations that look cute but have little relevance to the actual lessons being delivered can cause problems for students with unreliable internet. If teachers are aware, then they can scale down the ‘frilly’ stuff and still get the important content across.”
 
3. STAND UP FOR YOURSELF  

While it’s important for parents to speak up on behalf of their children, RAND Senior Policy Researcher Julia Kaufman, Ph.D., highlights the importance of encouraging children to express their needs, as well. “If your child does not have access to technology at home and is falling behind, make sure your child’s teacher knows the obstacles they’re facing and ask what accommodations will make it easier for your child to do assignments offline,” says Rand. “At the same time, help your child feel comfortable expressing any technology concerns or confusion to their teachers, including cases where they have the technology but cannot use it well.”
 
4. CHECK YOUR ASSUMPTIONS 

One critical step that educators and policymakers can take in addressing the digital divide is to check their assumptions. They cannot – and should not – assume that students do or do not have access based solely on demographics such as family income level. “In addition, they cannot assume that providing access alone creates equity,” adds Dr. Beth Holland, a Partner at The Learning Accelerator (TLA) and Digital Equity Advisor to the Consortium of School Networking (CoSN). “This is a complex and nuanced challenge that needs both a technical and a human solution to ensure that students not only have access to sufficient high-speed internet and devices but also accessible systems and structures to support their learning.”

5. SURVEY AND MODIFY  

For teachers who are on the ground and in the classroom, checking your assumptions can be as simple as asking a few basic questions at the start of the term. “Survey students to determine the percentage of your population that doesn’t have home Internet access,” recommends former AAP President Dr. Colleen A. Kraft, MD, MBA, FAAP. “Once you know the divide, you can address it,” adding, “When planning 1:1 projects and choosing devices, for example, you can consider a device’s capacity for offline use. For those without Wi-Fi, a public library in the child’s neighborhood can also be an excellent resource.”

6. VOTE FOR CHANGE 

That parents and teachers need to worry about the digital divide at all is a failure on the part of our elected leaders, says Bates College Associate Professor of Education Mara Casey Tieken. “Contact your elected officials—local, state, and federal—and complain,” she suggests. “Write letters, call their offices, attend their legislative sessions, and make your voice heard. Join with other families whose children are impacted by this divide to amplify your message and use your vote to support lawmakers who understand the impacts of this divide, have a clear plan to address it and are willing to take action.”
 
7. MAKE BROADBAND A UTILITY  

Reich agrees, reminding those families who already have their needs met that they share in the responsibility to advocate for the less fortunate. “It’s our job as citizens to demand that we as a society give families and children the tools and resources that they need for remote learning now and in the future,” says Reich. “We need to advocate for a society where broadband is treated as a utility rather than a luxury good, and young people enrolled in schools and educational programs have access to computers for learning.”

8. CONCRETE INITIATIVES  

Angela Siefer, Executive Director of the National Digital Inclusion Alliance, advocates four concrete initiatives. “Establish a permanent broadband benefit, increase access to affordable computers, digital literacy and technical support, improve broadband mapping (including residential cost data), and support local and state digital inclusion planning.” By implementing these changes, Siefer says, policymakers can start to mitigate the digital divide. 

9. USE TECH FOR GOOD 

There are many reasons to consider equitable solutions along a “digital continuum” rather than the “digital divide;” a binary description leaves less room for nuanced and customized interventions. It may be imperative to fortify existing institutions, implement new governance structures and promulgate policies to confront disparities regarding working families. Antwuan Wallace, Managing Director at National Innovation Service, suggests that legislators consider a Safety and Thriving framework to increase family efficacy to support children with protective factors against the “homework gap” by utilizing technology to train critical skills for executive functioning, including planning, working memory, and prioritization. 
 
10. LEVEL THE FIELD 

Emma Garcia of the Economic Policy Institute emphasizes that guided technology education will be of great value after the pandemic. She says, “it will need be instituted as part of a very broad agenda that uses well-designed diagnostic tests to know where children are and what they need (in terms of knowledge, socioemotional development, and wellbeing), ensures the right number of highly credentialed professionals to teach and support students, and offers an array of targeted investments that will address the adverse impacts of COVID-19 on children’s learning and development, especially for those who were most hit by the pandemic.”
 
11. APPLY FOR LIFELINE 

Research also shows that the digital divide disproportionately affects Latino, Black, and Native American students, with the expensive price of internet access serving as one of the main obstacles to families in these communities. “Eligible parents can apply for the Lifeline Program, which is a federal program that can reduce their monthly phone and internet cost,” suggests Greenlining Institute fellow Gissela Moya. “Parents can also ask their child’s school to support them by providing hotspots and computer devices to ensure their child has the tools they need to succeed.”
 
12. GET INVOLVED 

Learning remotely can be difficult for kids, even if they have access to all the technological tools they need. Research shows that parental encouragement is also an important aspect of learning for children, notes London School of Economics professor and author Sonia Livingstone. “Perhaps sit with them, and gently explain what’s required or work it out together.” She adds that working together is a great way that parents with fewer economic or digital resources can support their children. “And if you don’t know much about computers, your child can probably teach you something too!”
 
13. NO ONE SIZE FITS ALL 

When it comes to encouraging your children, there’s no one-size-fits-all approach. “Reflect on the more nuanced ways your children learn and leverage accessible resources (digital and non-digital) to inspire their continued curiosity,” says University of Redlands Assistant Professor Nicol Howard. Leaning into your child’s strengths and interests will help them make the most of this challenging time.
 
While the move to remote learning may seem like an insurmountable obstacle for families that can’t afford reliable internet or dedicated devices for their kids, there are a variety of ways that parents can help connect their children with the tools they need. For those privileged enough to already have access to the necessary physical resources, it’s important to remember that emotional support is also an essential piece of the puzzle when it comes to children’s educational success, especially during days as challenging as these. Lastly, it falls on all of us to use our time, energy, and voices to work towards a more just world where the educational playing field is level and all children have the same opportunity to thrive and succeed, regardless of their social, racial, or financial background.
 
About Children and Screens
Since its inception in 2013, Children and Screens: Institute of Digital Media and Child Development, has become one of the nation’s leading non-profit organizations dedicated to advancing and supporting interdisciplinary scientific research, enhancing human capital in the field, informing and educating the public, and advocating for sound public policy for child health and wellness. For more information, visit Children and Screens website or contact by email here.
 
The views and opinions that are expressed in this article belong to the experts to whom they are attributed, and do not necessarily reflect the opinions of Children and Screens: Institute of Digital Media and Child Development, or its staff. 

Beating the Competition: How to Make More From Your Airbnb 

If you have some space to spare in your home, Airbnb is an excellent way to make a good income. But today, there are loads of listings in almost any neighborhood, and let’s face it; better homes, better amenities, nicer views… And the truth is that these days you can’t compete on prices alone.

This spells the need to rethink how you run your facility. 

You want first-time guests to love it so much that not only will they long to come back, but also they refer you to their circles. For this to happen, you need to bring your A-game. Roll up your sleeves and get ready. Here’s to make more from your Airbnb.

  1. Focus on the Bedrooms

You will be surprised at how much attention people give to bedrooms and sleeping areas when choosing vacations. This is an area that will require you to put your best foot forward if you are to stand out. 

Think doonas with quality filling, white hotel-style linen, and so on. 

Ensure to capture these details in your listing as well so that potential guests know what to expect beforehand. This can significantly help increase your bookings.

  1. Think Sustainability

Going green campaigns in recent years have increasingly focused on what individuals can do on a smaller scale. Combined with national-level policy, individual efforts create a considerable impact as well. 

As a business owner, running a sustainable property is advantageous on several fronts. 

The key ones are that one, you are likely to attract like-minded, pro-green proponents to your property. 

The second is that you can use the specific sustainability features on your property to separate yourself from other Airbnb’s in your locale when marketing. This does not have to be anything complicated; water conservation, live plants, composting, and so on are small touches that can amplify your brand. 

  1. Welcome Pack

Let’s face it: everyone loves freebies. To understand just how much, look at reviews left for different hotels and see how prominently the idea of welcome packs feature. 

This will require some creativity, however. Because you are a business looking to make a profit, your accommodation fees will dictate what your welcome pack should hold. Ultimately, it’s the time and effort you put into making your guests feel warm and fuzzy that matters.

Items like candy, fruit, or local delicacies will work well enough. 

While it’s okay to mention this in your advert, you can opt to leave it as a surprise. There is no expectation of a grand welcome pack, and the surprise element can add you extra guest points.

  1. Make It Family-Friendly

Most vacationers with young children will tell you the hassle they go through to find family-friendly accommodations. If you have a location where families will make up a significant percentage of guests, making your facility family-friendly can give you an edge. 

Think about things like cots, high chairs, laundry powder, free washing/machine, extra mattresses, and so on. 

You can also consider building a safe child corner where parents can leave their kids playing as they unwind. You can take this a notch higher and have a resident baby minder at a fee. 

The opportunity to explore, relax and unwind while a resident baby minder takes care of their little ones for a couple of hours is a dream come true for most parents. 

Think Outside the Box

Guests have lots of options today more than ever before, and being the choice facility will take some thinking outside the box. Luckily, these do not have to be expensive undertakings. Small, thoughtful additions are often enough to woo your guest and keep them coming back for more.

Her Returns With “Neighborhood”

Today, Her unveils the live video for “Neighborhood” filmed at Studio La Fabrique in Paris—watch and share HERE! The video, directed by Rodrigue Huart, is part of the upcoming film “Are You Still Here” set for release this November.

“Neighborhood” is taken from Her’s critically-acclaimed, self-titled debut album released earlier this year, which also features the band’s hit tracks, “We Choose,” “On & On” (feat. AnnenMayKantereit & Roméo Elvis) and “Icarus.” Listen to Her here.

While still in school, the half-German Victor Solf and the French Simon Carpentier met in 2007, bonded like long lost brothers, started making music together equally informed by old school soul a la Otis Redding and post-Yeezus hip-hop and formed Her in 2015. Success followed as the breakout “Five Minutes” soundtracked Apple’s “Shot on iPhone” campaign and eventually generated over 12 million Spotify streams. The duo released a pair of EPs Her Tape #1 and Her Tape #2, spawning fan favorites such as “Quite Like,” “Union,” “Her” and amassing over 20 million cumulative Spotify streams. Merging artfully seductive and provocative visuals and dreamy newer wave pop with a jazz undercurrent, the boys crisscrossed the globe in support of the EPs, including making waves stateside. In the middle of it all, unbeknownst to anyone but those closest to him, Simon lost a long, quiet and arduous battle with cancer in August 2017. With his friend’s spirit always close by, Victor worked on what would become the duo’s 2018 major label full-length debut, Her [Republic Records].

HER releases video for ‘Icarus’

Today, Her returns with the video for their latest single, “Icarus”—watch here. The song was written by frontman Victor Solf in memory of his best friend and co-founder of Her, Simon Carpentier. The video was directed by French film director Rodrigue Huart for Studio+, and it features various symbols from past Her videos, “Queens,” “SWIM,” and “Blossom Roses,” which represent renewal, hope and melancholy.

Of the song, Solf says, “‘Icarus’ is a song that I wrote in memory of Simon, and it explains why I am continuing now. This video is very special to me because it tells the whole story of Her in one video. Core fans will be able to recognize several symbols from our past videos.”

“Icarus” is taken from Her’s critically-acclaimed, self-titled debut album released earlier this year—listen here. The debut album also features Her’s hit tracks, “We Choose,” “Neighborhood” and “On & On” (feat. AnnenMayKantereit & Roméo Elvis).

While still in school, the half-German Victor Solf and the French Simon Carpentier met in 2007, bonded like long lost brothers, started making music together equally informed by old school soul a la Otis Redding and post-Yeezus hip-hop and formed Her in 2015. Success followed as the breakout “Five Minutes” soundtracked Apple’s “Shot on iPhone” campaign and eventually generated over 8 million Spotify streams. The duo released a pair of EPs Her Tape #1 and Her Tape #2, spawning fan favorites such as “Quite Like,” “Union,” “Her” and amassing over 20 million cumulative Spotify streams. Merging artfully seductive and provocative visuals and dreamy newer wave pop with a jazz undercurrent, the boys crisscrossed the globe in support of the EPs, including making waves stateside. In the middle of it all, unbeknownst to anyone but those closest to him, Simon lost a long, quiet and arduous battle with cancer in August 2017. With his friend’s spirit always close by, Victor worked on what would become the duo’s 2018 major label full-length debut, Her [Republic Records].

WATCH THE “ICARUS” VIDEO HERE

LISTEN TO HER’S DEBUT ALBUMHERE

HER: FACEBOOK | TWITTER | INSTAGRAM

The Mayumi: All-Inclusive Residential Stay

The Mayumi, a new residential concept by HQ Development, is set to open April 2018 in Los Angeles. Located in the epicenter of Culver City, California, this new space has been fashioned into a remarkable 35-unit flexible-stay residence catering to long-term visitors looking for a monthly all-inclusive residential stay alternative and creative space.

 

Mayumi provides the best of both worlds – a private haven and social hub. Created to provide an unparalleled living experience crafted on a foundation of design, flexibility and community, Mayumi members can enjoy luxurious private rooms and common areas to connect with others.

 

Each member is provided their own unit, with an ensuite private restroom featuring a soft water system and rain shower. An in-room touchscreen managing lights, shades and thermostat provides full control of the environment right at the member’s fingertips, as well as a 50-inch Smart TV with DirectTV service.

 

The innovative concept is a natural fit for HQ Development, whose projects throughout Culver City, Hollywood and Santa Monica have attracted heavyweight companies in creative industries as its tenants. With the opening of Mayumi, HQ Development will mark its entry into the residential market and similarly endow the surrounding neighborhoods with a thriving energy. As Robert Herscu remarks, “Our intent is to make Mayumi synonymous with luxury, flexibility and comfort. Our drive to create a distinctive living experience is as fierce as our residents’ passion to make their mark in LA.”

 

Additional flexible stay locations are currently in development, with expected availability in 2019.

 

For more information :

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HER UNVEIL MUSIC VIDEO FOR “NEIGHBORHOOD”

HER UNVEIL MUSIC VIDEO FOR “NEIGHBORHOOD”

SELF-TITLED DEBUT ALBUM ARRIVES 3/30 – PRE-ORDER NOW

Today, Her reveal the music video for their brand new single “Neighborhood.

This is the latest song to be released from the critically acclaimed band’s highly anticipated self-titled full-length debut, Her [Republic Records] — available everywhere March 30, 2018. Pre-order it here.

Watch the videoHERE.

While still in school, the half-German Victor and the French Simon met in 2007, bonded like long lost brothers, started making music together equally informed by old school soul a la Otis Redding and post-Yeezus hip-hop, and formed Her in 2015. Success followed as the breakout “Five Minutes” soundtracked Apple’s “Shot on iPhone” campaign and eventually generated over 6.7 million Spotify streams. The duo released a pair of EPs Her Tape #1 and Her Tape #2, spawning fan favorites such as “Quite Like,” “Union,” and “Her” and amassing over 20 million cumulative Spotify streams. Merging artfully seductive and provocative visuals and dreamy newer wave pop with a jazz undercurrent, the boys crisscrossed the globe in support of the EPs, including making waves stateside. In the middle of it all, unbeknownst to anyone but those closest to him, Simon lost a long, quiet, and arduous battle with cancer in August 2017. With his friend’s spirit always close by, Victor worked on what would become the duo’s 2018 major label full-length debut, Her [Republic Records].

SOLE DXB’s 7TH ANNUAL CULTURAL FESTIVAL

SOLE DXB’S ANNUAL FESTIVAL LIT UP DUBAI THIS WEEKEND

 

From Thursday December 7th to December 9th,  the biggest players in music, art, fashion and design gathered at Sole DXB for the 7th annual cultural festival at d3 Dubai. Panel discussions, showcases, performances, and more are part of this globally-known festival. Sole DXB garners media attention from all over the world. The festival showcased some of the biggest fashion brands including Dior, Nike, Puma and more. Guests were also treated to performances from Kano G.O.O.D Music President rapper Pusha T, NxWorries, Anderson Paak + Knxwledge,  H.E.R,  Teyana TaylorGoldlinkIAMDDB, DJ, Stretch Armstrong and more.

Other notable guests on the fashion front include, Japanese streetwear royalty Hiroshi Fujiwara and Los Angeles based fashion designer Melody Ehsani are some of the names attending the event to showcase their work and participate in panel conversations. Exclusive wares from massive brands including Reebok, Lacoste, Timberland, Toms, Cadillac, Pepsi Co., Neighborhood, Visvim, Diesel and many more will be participating as well. 

 

About the Sole DXB

Created by Hussain Moloobhoy, Joshua Cox, Kris Balarite, and Rajat Malhotra in 2010, Sole DXB has grown leaps and bounds to become a highly trafficked and respected platform for the arts, nurturing and celebrating global street culture in Dubai. Sole DXB is a pioneering hybrid of entertainment featuring rare sneakers, live music, contemporary artwork, slick home-brewed visuals and more offering fresh insight in the ever-evolving global culture lifestyle we live in highlighting Dubai as a pinnacle figure in the burgeoning streetwear scene, providing a local platform for a global community who shape the future of progressive street culture around the world.

SOLE DXB

SOLE DXB 2017 ANNOUNCES HEAVYWEIGHT PROGRAM FEATURING KANO, PUSHA T, GOLDLINK, HIROSHI FUJIWARA, JEFF STAPLE, MELODY EHSANI AND MORE

THIS DECEMBER 7-9, THE ANNUAL DUBAI-BASED STREET CULTURE FAIR RETURNS FOR ITS 6TH EDITION at DUBAI DESIGN DISTRICT (d3)

Tuesday 24 October, 2017, Sole DXB in partnership with d3, announces its full program for 2017, with the support of Cadillac, Coca Cola and in association with Dubai Tourism. The three-day global street culture festival returns this December 7th, 8th and 9th at d3, Dubai, revealing a heavyweight billing that brings together some of the world’s finest names from across art, food, music, sports and style. Having celebrated American Hip Hop heritage in 2015, and its British street-evolved counterpart in 2016, Sole DXB returns in 2017 to spotlight the legacy and influence of Japanese contemporary design.

Reflecting the booming appetite for alternative culture that Sole DXB has steadily cultivated since its inception in 2010. Sole DXB is again delighted to call Dubai Design District (d3) home to the region’s only street and urban culture festival. Mirroring what d3 has set out to achieve; to build a thriving creative neighbourhood for a diverse community that share common interests.

The confirmed music billing for 2017 welcomes hip-hop greats of both present and future. Artists to perform most notably include award-winning musician Kano, G.O.O.D Music President and rapper Pusha T, American silk-soul rapper Goldlink, German rapper Serious Klein, and Manchester urban jazz singer IAMDDB, hailed as one of the breakout stars of 2017 and already amassing streams in excess of 1 million hits per track. And it wouldn’t be Sole DXB without some intimate after-parties, with the OGs DJ Stretch Armstrong, DJ Shortkut, streetwear icons PATTA Soundsystem, and DJs Tom Crane, Dave Lubin, and Andy Baxter providing the flavours this year.

Opening night Thursday 7th December welcomes all to a now-ritual free-to-public annual film screening. This year, with the international premiere of Word is Bond is the turn of Mass Appeal and their recently produced hip-hop documentary, to take centre stage. Directed by Mass Appeal’s Chief Creative Officer, Sacha Jenkins, the documentary examines the

transformative power of lyrics in the world of Hip Hop. With an open door policy, it’s the first in a long line of socially driven moves from Sole DXB aimed at providing legitimate, culturally-weighted entertainment, stimulating grass roots artistry.

On Friday 8th December, Sole DXB opens in its entirety, with a series of cultural talks unveiled, including intimate ‘no holds barred’ conversations with some of the biggest names in design, fashion and music. These include: headlining musician Pusha T; Fragment Design founder and much heralded Godfather of Streetwear Hiroshi Fujiwara; designer and style icon Jeff Staple of Staple Design; Peter Bittenbender, CEO of New York-based media company/record label Mass Appeal (of which hip hop legend Nas is a partner); founder of global alternative culture platform Highsnobiety, David Fischer makes a guest appearance; jewelry designer and famously the only woman to own a store front on notorious LA shopping destination Fairfax Avenue, Melody Ehsani; and Peter Jansson and Mubi Ali – founder and head buyer respectively of Sweden-born cult classic (and previous Online Retailer of the Year winner) sneaker retailer Sneakersnstuff.

From conversation to conversion, a host of highly sought after brands will show and retail never-before-seen wares across the weekend, each individually housed in bespoke retail units taking design cues from the finesse of Tokyo architecture. In parallel with some of the world’s biggest lifestyle brands on display including Asics, Nike, PUMA, Reebok. Japanese designers will provide some of the most highly-sought-after and hard-to-find product over the weekend, from brands including Neighborhood, Visvim, Wacko Maria, Undercover, Non-Native, and White Mountaineering. A sign of the growing importance of streetwear in the fashion sector, Sole DXB also enter into the world of luxury for the very first time – partnering with two standout luxury brands to preview their forward collections and create unique retail experiences for guests; the brands, both luxe icons: Dior Homme and Kenzo.

It was in 2010 that Sole DXB was founded, back then in a small Dubai community arts centre. What began as a small gathering of like-minded sneaker and hip-hop lovers coming together to swap kicks and share tracks, has rapidly grown into a 17,000 person, 3-day annual event with the support of the world’s leading cultural figures. A testament to the rise of the event and the region, Sole DXB is now a mainstay in the global events calendar and, when it comes to pushing cultural boundaries, is proving itself again as the one to watch.