Posts tagged with "technology"

New mophie Chargers

mophie, a ZAGG Brands company and the No. 1 wireless charging pad brand in the U.S., revealed a new line of wireless charging solutions, available at Apple.com and Apple stores: the mophie 3-in-1 wireless charging stand; mophie 2-in-1 wireless charging stand; and the mophie powerstation® all-in one. Delivering fast and universal Qi® wireless charging, each solution features a built-in Apple Watch® magnetic charger and allows users to conveniently charge as many as four devices in one central location.

Quick and easy charging is expected nowadays, but the new wireless charging line from mophie goes beyond that, offering Apple customers three different one-stop-shop charging solutions that best fit on-the-go lifestyles,” said Charlie Quong, vice president of product, power at ZAGG Brands. “The 3-in-1 wireless charging stand and 2-in-1 wireless charging stand are designed to charge multiple devices at once after a long day’s use, while the powerstation all-in-one is for the non-stop consumer who needs compact and convenient charging throughout the day from any location.”

3-in-1 wireless charging stand
Featuring dedicated spots for each Apple device, the 3-in-1 wireless charging stand takes the guess work out of simultaneously charging your iPhone®, Apple Watch, and AirPods®. The sleek, acrylic-finish central charging hub delivers safe and efficient wireless charging on contact with up to 7.5W of power, and charges through iPhone cases up to 3mm thick. Additional features include:

  • Wireless stand optimized for iPhone – the easy-to-use stand can charge iPhone in portrait or landscape modes
  • Built-in Apple Watch charger  magnetic charger holds the watch at the ideal angle to take advantage of Nightstand mode
  • AirPods charging – a dedicated charging spot for AirPods Pro or AirPods with Wireless Charging Case ensures charging begins on contact, every time
  • Removable stands  Each part of the 3-in-1 wireless charging stand easily clips on and off for quick transport

2-in-1 wireless charging stand
The 2-in-1 wireless charging stand lets you charge up to three devices simultaneously and delivers up to 7.5W of power. Like the 3-in-1 wireless charging stand, the 2-in-1 wireless charging stand boasts a smooth, acrylic finish that looks polished on any tabletop and can charge through lightweight iPhone cases up to 3mm thick. Additional features include:

  • Wireless stand optimized for iPhone – the easy-to-use stand can charge the iPhone in portrait or landscape modes
  • Built-in Apple Watch charger  magnetic charger holds the watch at the ideal angle to take advantage of Nightstand mode
  • USB-A port – an extra USB-A port creates space to charge a device, such as AirPods with Charging Case, by wire
  • Removable stands  Each part of the 2-in-1 wireless charging stand easily clips on and off for quick transport

powerstation all-in-one
The powerstation all-in-one truly has it all: a wireless charging surface, an Apple Watch magnetic charger, a USB-A port, and an 18W USB-C PD port. Compatible with the latest Apple devices, the powerstation all-in-one contains an 8,000mAh battery that can charge up to four accessories at once with the push of a button. Users can recharge the powerstation via the USB-C®PD port (18W input/output), or charge iPhone via a USB-C-to-Lightning cable (sold separately), getting up to 50% battery in just 30 minutes. Featuring a matte-finish surface, the powerstation all-in-one is stylish, functional and small enough to fit in a backpack or purse. Additional features include:

  • Universal wireless charging – wireless charging works on contact and can deliver up to 5W to iPhone, AirPods, or AirPods Pro with Wireless Charging Case
  • Built-in Apple Watch magnetic charger – Charge your Apple Watch two ways! Charge it lying flat or flip up the magnetic watch charger to charge it in Nightstand Mode
  • LED power indicator – The integrated four-light LED power indicator displays the current battery life

Pricing & Availability:
The new mophie wireless charging line is available now exclusively on mophie.com, Apple.com and in Apple stores worldwide. Suggested retail prices are as follows: 3-in-1 wireless charging stand: $139.95; 2-in-1 wireless charging stand: $99.95; powerstation all-in-one: $139.95.

Photo curtesy of ZAGG Brands

Oakley Launches Gaming Lenses

OAKLEY® LAUNCHES PRIZM™ GAMING LENSES DESIGNED TO LEVEL UP YOUR PERFORMANCE

To celebrate the launch, Oakley has partnered with EA SPORTS Madden NFL 21 for ‘Derwin James vs The World, a weekly esports entertainment broadcast kicking off with rap superstar Lil Baby

Oakley® is launching the brand’s first optical solution developed specifically for gaming – Prizm™ Gaming Lens Technology. The lenses are engineered to enhance visual contrast and provide sharp vision, featuring blue-light filtering technology without compromising on aesthetic.

To celebrate the launch of Prizm™ Gaming, Oakley has partnered with EA SPORTS and the Madden NFL 21 Championship Series for ‘Derwin James vs. The World’, a weekly tournament where athletes, celebrities and music artists will challenge the Los Angeles Chargers star and renowned Madden NFL player for the ultimate crown. The series will premiere with Atlanta rapper Lil Baby facing off against James on September 15th.

Through the partnership, Oakley is continuing to support athletes both on and off the field while building a deep connection with the gaming community, offering an optimized viewing experience. “I rely on my Prizm Football Shield to pick up details on the field so I can make game-changing plays. It is pretty cool that the same technology is used across sports – golf, snowboarding and now gaming,” said James. “With Prizm Gaming, I’m ready to take on the world. Who wants to play?”

Oakley® Prizm™ Gaming lenses are built to enhance visual contrast and provide sharp vision. All Oakley Prizm™ Gaming lenses feature blue-light filtering technology designed to reduce 40% of blue light within the 380-500nm range to help protect from artificial light. Oakley also designed the lens to reduce the yellow tint which often appears as a result of blue-light filtering.

“As a brand rooted in competition, we are thrilled to continue our expansion in the gaming space,” says Ben Goss, Oakley’s Global Marketing Director. “This is an industry defined by the same passion for performance that’s driven our brand for generations. The launch of Prizm™ Gaming is the result of applying that same passion for performance while continuing to bridge the gap between physical and digital sports. We’re excited to equip gamers everywhere with the gear needed to take their game and style to the next level.”

Oakley’s commitment to fit, form and function carries into the gaming space with its line of headset-compatible frames, which feature thinner temples for optimal compatibility and are designed for all-day wear and lasting comfort. In the coming months Oakley will also be releasing a range of eyewear in collaboration with industry-leading gaming accessory brand Turtle Beach.

The launch of Prizm™ Gamingrepresents the latest pillar in the brand’s investment in gamers who embody the Oakley attitude both online and offline. To further its commitment to gaming, Oakley has extended its MotoGP partnerships into the digital space, working with MotoGP E-Sports as an official partner.

Prizm™ Gaming is available at Oakley.com, select Oakley stores and optical retailers

Tune-in to ‘Derwin James vs The World’ every Tuesday night at 10pm ET on the Madden NFL Twitch and YouTube channels.

About Oakley, Inc. 

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com

Oakley® and Prizm™ are trademarks of Oakley, Inc. 

© 2020 Oakley, Inc. All rights reserved. 

About Electronic Arts 

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. 

In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news

EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden and the NFL are property of their respective owners and used with permission.

Community service illustration by Nicole Salazar for 360 MAGAZINE.

Nonprofits in a COVID-19 World: Engaging Stakeholders in Times of Crisis

By Jenny Perez, Executive Director, Herbalife Nutrition Foundation

The ability to quickly adapt to change is a key aspect of running any successful organization. However, in times of crisis, that change can often come quicker than the organization and its stakeholders could imagine. Unfortunately, for nonprofit organizations and their beneficiaries, the COVID-19 global crisis has drastically changed the world. The need in our communities is greater. However, the opportunities for raising much needed funds have been hampered by social restrictions. So how does a nonprofit organization keep their donors engaged in times of crisis?

Communications

Communicating with our stakeholders is an integral part of telling our story. In a normal operating environment, we share with people who know us and those who don’t, who we are and what we do. We explain our challenges and needs, and we celebrate our successes with thanks to donors for their collective support.

But our story, much like the operating environment, has now morphed. We have quickly recognized the need to change how and what we communicate. We understand that donors are being bombarded with information about all the current needs in our society. So rather than get lost in the noise, we are finding a balance of increasing communication without being overwhelming, through impactful storytelling – where donors can clearly see the need and the impact of their donation.  And, we are adjusting the way we raise funds, while continuing to lend support to the organizations that have been a part of our flagship program.

We also understand that there are many who will undoubtedly rise to the occasion, even before we can ask for a helping hand. And for that, we are grateful.

Technology

Our focus at the Herbalife Nutrition Foundation is simple and globally unifying – help bring nutrition to children and families in underserved communities around the globe. So, with donors spread throughout the world, engaging with them can sometimes be a challenge, but that is something we’ve adapted to, and now relish in that global reach.

The challenge we are facing today as a result of COVID-19 is that we are an event-driven organization that raises 90% of funds from events, to one where events have been eliminated. So, since we are limited on the ability to host events and gatherings, and failing our communities is not an option, we must adapt and move forward.

Thanks to technology, we found a way to offer peer-to-peer fundraising tools that allow those who want to help, to create their own fundraisers. Donors can share heartwarming videos about why the cause means so much to them. They can inspire others by snapping photos of their outreach. Without social media, it would be much more difficult to bring a global audience together, to share in our collective work and our reach, helping so many along the way.

Teamwork Makes the Dream Work

English poet John Donne famously wrote, “No man is an island, entire of itself; every man is a piece of the continent, a part of the main.” These words are evident in the way people have come together to support each other in these critical times, and the way organizations have stepped up or partnered with others to lend a hand to those in need.

Our partner organizations around the world are doing amazing work and setting examples of how adaptation in times of crisis can be done right – from changing the way they operate daily, to offering services to more than children. For example, SOS’s Children’s Villages is working to educate and reduce the spread of COVID-19, offering psychosocial support and alternative childcare in developing countries. Other organizations like Heart of Los Angeles (HOLA), are helping provide meals to children and families who otherwise would go without, while also working to provide adequate technology to students who are now studying from home.

This is who we are and what we do. We adapt and we overcome. We use technology to help us tell our story. And our story will be shared again and again, helping us not only to raise awareness, but allowing us to collect funds that will make an impact in the lives of children and families, all around the globe.

G-SHOCK Releases New MT-G Model

G-SHOCK RELEASES STRIKING MT-G MODEL INSPIRED BY VOLCANIC LIGHTNING

New, Premium Model Boasts Vivid, Multi-Colored Design and Semi-Translucent Red Band to Represent the Build Up of Magma

Today, Casio G-SHOCK announces the release of the MTGB1000VL-4A, an all-new, limited-edition to the popular MT-G line up of premium men’s watches. The new model boasts a striking, multi-colored design and rainbow ion-plate bezel that represents volcanic lightning.

A red, blue and white color scheme for the hour, minute and second hands sets them off against the black of the dial and gold hue of the index. A rainbow vapor deposition finish colors the inset dial ring with blue-to-violet gradations. The model’s rainbow-colored bezel makes subtle coloring differences resulting in a unique gradation for each MTGB1000VL-4A, no two watches will look alike.

The MTGB1000VL-4A is also the first MT-G model to use a soft red urethane material for the band, which is made to represent the illusion of magma bubbling up. Fine resin gives the band connection a look of transparency.

The latest MT-G model features a combination of premium style and absolute toughness with an updated Core Guard structure that links the bezel and back cover with planar parts. This tough case construction provides Triple G Resist: Shock Resistant, Centrifugal Gravity-Force Resistant and Vibration Resistant. The timepiece also arrives with Bluetooth ® connectivity that provides automatic time adjustment, easy watch setting, world time for over 300 cities, home time/world time switching, alarm setting and phone finder function. In addition, the newest premium MT-G has solar-power, Multi Band 6, dual dial world time display, Super Illuminator LED light and more.

In addition to the introduction of this limited-edition MT-G, G-SHOCK has unveiled an exclusive video taking consumers through the features of the timepiece, which can be viewed HERE.

The newest addition to the MT-G collection comes with additional standard G-SHOCK technology such as:

  • 200M Water Resistance
  • Shock Resistance
  • Auto-Hand Home Position Correction
  • 1/1 Stopwatch (24Hr)
  • Daily Alarm

The MTGB1000VL-4A, which retails for $1,100 will be available this September at select G-SHOCK retailers, G-SHOCK Soho Store, and gshock.com.

Duolingo Amounts to Four University Semesters

Duolingo’s Spanish and French courses teach the equivalent of four university semesters of language classes in less than half the time, according to a study released today that compares reading and listening proficiency levels of French and Spanish learners. Consumers can sign up for free at Duolingo.com.

Among the study’s findings:

  1. After completing all beginner-level content in Duolingo’s Spanish and French courses, learners on average reached intermediate levels of proficiency in reading in both French and Spanish.
  2. These learners also approached or acquired “Novice High” proficiency level in Spanish and French listening.
  3. College students took four semesters of classes to achieve similar levels of proficiency.
  4. The median number of hours for Duolingo learners to complete the beginner materials was ~112 hours. By comparison, four semesters of university classes require ~240 hours, based on 4 hours of class time a week and 15 weeks per semester, not including hours spent outside of class.

“Our #1 focus at Duolingo is improving how well we teach,” said Bozena Pajak, head of learning science at Duolingo. “After three years of investing into improving our largest courses by aligning them with the CEFR, adding new content and new features like Stories & Tips, we’re proud to be able to share the results of our new efficacy research. The research demonstrates that Duolingo can be an effective tool for learning a language. The broader implications of this research are that online learning is not only convenient, but can also deliver high-quality education that is comparable with classroom instruction.”

Language skill was measured using the American Council on the Teaching of Foreign Languages (ACTFL) proficiency tests, a widely used assessment tool.

Rita Azar Illustrates a Video Games Article for 360 MAGAZINE

Colin Kaepernick x Madden 21

by Justin Lyons

Colin Kaepernick is officially back in Madden.

For the first time since 2017, football fans and Colin Kaepernick fans will have the chance to use the ex-49ers quarterback in the signature football game from EA SPORTS.

The announcement came from EA SPORTS themselves, saying, “Colin Kaepernick is one of the top free agents in football and a starting-caliber quarterback. The team at EA SPORTS, along with millions of Madden NFL fans, want to see him back in our game.”

Though Kaepernick is not signed to a team in real life or in Madden, he is available to sign to any team in Franchise mode. He’s also available in Play Now mode.

His jersey is also available in The Yard, a mode new to Madden this year that allows users to express themselves creatively. His signature celebration, which is available upon scoring with Kaepernick, depicts the quarterback raising his fist in the air to signify Black Power.

Kaepernick has been rated 81 overall, which is good for the 15th best quarterback in the league, tied with Ben Roethlisberger of the Pittsburgh Steelers.

According to EA SPORTS, that number was determined using data-driven simulations. They did take into account the fact that Kaepernick has not played since 2016, but his mobility and big play ability earned him the 81 overall rating.

EA SPORTS also said players looking to have complete control over their Franchise mode can change his rating however they see fit, including bringing him up to 99 overall. Adjusting his stats to 99 overall would make his only company the likes of Aaron Donald, Christian McCaffrey, Michael Thomas, Stephon Gilmore and the only 99 rated quarterback in the game, Patrick Mahomes.

Kaepernick was among the first in professional sports to kneel during the American National Anthem in protest of police brutality. Kaepernick opted out of his contract after the 2016 season, and not one of the 32 NFL teams has made a move to acquire him.

Largely suspected of being a victim of blackballing, Kaepernick has since worked as an activist in the community, especially with children. He has led rights campaigns and camps and was the face of a Nike campaign in 2018 that carried the slogan “Believe in something. Even if means sacrificing everything.”

Roger Goodell encouraged teams to sign Kaepernick in a conversation on ESPN in June, just weeks after George Floyd was killed in Minneapolis.

The killing of George Floyd seemed to awaken large corporations throughout the United States, leading many to make statements, including the NFL.

Though criticized for not speaking out sooner, the NFL and Commissioner Goodell released a statement via Twitter on June 5 saying, “We, the NFL, condemn racism and the systematic oppression of Black People. We, the NFL, admit we were wrong for not listening to NFL players earlier and encourage all to speak out and peacefully protest. We, the NFL, believe Black Lives Matter.”

NFL teams cancelled practices and scrimmages in the past month after the shooting of Jacob Blake by police in Kenosha, Wisconsin.

Action taken after these events could remove the stigma NFL owners appeared to have when it came to signing Kaepernick, and fans who believe in his message and talent would love to see him on the field again soon.

Vice President of VEVA Sound, Casey Taylor, feature for 360 Magazine

VEVA Sound × Music Collaboration

Why it’s more important than ever that musicians get credit for their work

By Casey Taylor Vice President of VEVA Sound

If you have the hobby of collecting records, then you’ve probably spent time perusing album liners; you’ve learned all about who played drums on or who produced each track on an album. There was a time when even non-audiophiles would appreciate the collective talent which brought a piece to fruition.

The most valuable asset any person in the entertainment industry can have is a platform. As with everything, the more things change the more they stay the same. Now, everyone has the ability to promote their work on social channels. Fans follow producers, musicians, or engineers on social platforms and have the opportunity to be exposed to their work on projects outside of the mainstream.

But what happens when someone hears a new song in a playlist and wants to know more about it? Streaming platforms are rolling out features which allow listeners to view complete creator credits. This is important because someone might find that a certain producer made music with other artists they would enjoy. And as the producer, he/she/they may bring more value to a production as more and more people follow their work.

In order to have your credits included wherever music is distributed, it’s important to understand how credits are collected. The best way to ensure that your credits are accurate, is to collect them as the music is being created – to keep accurate records of everyone who worked on a project. That’s why we developed VEVA Collect – to empower creators to Collect While You Create™.

Of course, the added benefit to accurate credits is that they are the only way to get paid for your work on any song or recording. But what about the work that you do on projects that may not experience large-scale commercial success? It’s equally important. The bottom line: no matter what work you do, you should make sure you get credit for your work.

As the technological landscape changes, the way that people find music is going to transform as well. It’s hard to remember the time before streaming platform recommendations when you had to listen to terrestrial radio or buy compilation albums (any of my 90s friends remember NOW That’s What I Call Music!?). Coming soon are the days when we will be able to say “Hey Siri, play every song where Shelly Fairchild sang background,” or “Alexa, play every song Reid Shippen has mixed.”

Every evolution in the way music is consumed is driven by data. As important as your follower count and engagement numbers, make sure you’re listed in the credits, so that the community can continue to find you in new ways.

About Casey Taylor

Casey Taylor is Vice President at VEVA Sound. Leading teams in London, New York, Nashville, and Los Angeles, Casey has productized validation, verification, and archival services to expand VEVA Sound’s reach into live recordings, legacy collections, and back-catalogs. His initiatives have contributed to future-proofing the work of artists from Johnny Cash to Jason Isbell; Garth Brooks to Taylor Swift. For nearly 20 years, since his first job as a PA on a local television show, Casey has worked in all facets of the industry spanning multiple disciplines. He has seen firsthand the importance of creatives getting credit for their work: whether it’s a fiddle player on a regionally known album, or an artist on the Billboard Hot 100. Casey is a member of the Music Business Association and a contributor to the MusicBiz Metadata Summit. He also leads the Advisory Committee for VEVA Collect, VEVA Sound’s newest cloud-based platform for music creators everywhere.

Hotel illustration done by Mina Tocalini of 360 MAGAZINE.

Healing Through Hospitality

By Shannon Suess

There has been a lot of speculation in every industry about how today’s reality will affect tomorrow’s possibilities. In June, The New Yorker released an in-depth exploration of what the future of architecture could look like, with the roots of modernist design having grown from the sterile lines and quiet colors of Tuberculosis-era sanatoriums in days past. It paints a future full of pandemic-inspired changes, but the truth is, the evolution is already deep underway, even if we don’t realize or acknowledge it.

When it comes to the idea of traveling—of spending an extended period of time, for business or pleasure, in a hosted space outside our own homes—our psyches have subconsciously rewritten what is most important in order for us to not only feel comfortable with but actually enjoy our experience. 

For the hospitality industry, the emotional, physical, and psychological toll of a global pandemic will likely underpin travel trends that were already on the rise: biophilic designs rooted in nature, experiences rich in culture, and environments that promote both physical and mental health and wellness. But for brands looking at what’s next, there are numerous pieces of the puzzle that must come together to make guests truly feel comfortable with traveling once more.

FLEXIBILITY IS KEY TO RESILIENCE

Adopting the mentality of “one day at a time”, the ability to change and adapt spaces to fit present-day climates will be critical. With venturing outside of our own regions likely to remain difficult for the foreseeable future, travelers will instead seek out unique local destinations. They’ll gravitate toward dramatic hospitality spaces that can flex or change quickly in scale; the ability to easily flow from a multi-purpose, spacious area to a personal, private sanctuary will be paramount. 

Flexibility of this caliber will give way to opportunities for new, hybrid spaces, allowing hotels and resorts to consolidate, reimagine, and deeply personalize their offerings. Simultaneously, guests will have the opportunity to discover new experiences at various intervals during the day: Bars offering breakfast service for takeaway in the mornings gives way to an open-concept lounge or coworking space in the afternoon. By rotating “dual purpose” spaces, hosts naturally reduce footprints and create a natural time to clean and sanitize spaces.

LEVERAGING TECHNOLOGY TO ELEVATE SAFETY

Technology integration into hospitality experiences is a fickle thing: With how swiftly electronics evolve, expensive hardware upgrades can often be out of date within months of being implemented. Entering a room filled with aging technology can be a visually stark reminder of just how many people have touched those devices. Instead of letting technology hinder our relaxing experience, how can we use it to subtly support guests in feeling comfortable and safe?

The all-inclusive ticket to enabling this experience could be the one device many can’t live without. Subsequently, it’s one that we’re familiar with, comfortable with, and most importantly, feel safe using: our smartphones. The integration of subtle push notifications—for example, confirmation of your room’s scheduled daily cleaning, when housekeeping is actively there, and when they’ve vacated the space—have the opportunity to set and continuously keep a guest’s mind at ease.

Concurrently, granting visitors a familiar “no-contact” medium through which requests can be made—empowering a more comfortable experience—opens up a world of possibilities. Guests could use their phones to order room service, request additional towels, reserve a socially distant seat by the pool, at the bar, or in a coworking pod. The list goes on and on.  And, the more guests utilize these digital services, the more in-depth their digital profile becomes, making loyalty programs more enticing through a safe yet personalized touch.

There is a double-edged sword here, though: designers cannot rely too heavily on technology as a substitute for, or complete replacement of, social interaction. Humans crave physical connection with one another, and hospitality experiences will still need to provide the option for us to embark on that journey if we so choose.

IMPERFECTION IS PERFECTION

It’s no surprise that, as we’ve found ourselves trapped indoors the past few months, our bodies are inherently drawn to the idea of becoming reacquainted with nature; not just for the fresh air and sunshine, but for the fundamental healing properties that simply being closer to nature provides us. 

By employing the concept of biophilic design, we focus on natural over synthetic as an overarching theme, tapping into the psychosocial wellbeing that humanity is currently craving the world over. Natural color palettes that seamlessly transition outdoor experiences inside create a continued sense of calm while indoors. The addition of plants throughout both cleans the air and provokes a sense of relaxation. Removing clutter to reveal clean lines, white space, and invoke a “less is luxury” mindset. Interior design is witnessing a return to these authentic, raw, and “imperfect” materials—ones where the hand of the maker is visible, they aid us in feeling more grounded, and reinforce a sense of place.

The question that hosts must ask themselves as they look toward the future, “How can I design my experience offering to reduce anxiety and make guests feel more naturally at ease?” Using Maslow’s hierarchy of needs as a guide, we have the opportunity to comfort guests holistically. The key to a reassured, tranquil mindset isn’t to simply coat everything in copper; designers will need to thoughtfully expand and go deeper to offer a sense of security and comfort beyond what’s on the surface.

A MULTIFACETED FOOD & BEVERAGE UPGRADE

One of the things we miss the most, undisputedly, is the ability to dine out and spend time with friends and family. We don’t just crave the energy and social activity, we long for the semblance of normalcy tied to the experience itself. 

While the industry has taken a hit to their traditional dine-in offerings, consumers are demanding more than ever before from the F&B industry: meal and cocktail kits, picnic baskets for outdoor excursions, easy curbside pickup, reliable room service, rapid and safe home delivery. 

There is ample opportunity to adapt existing room service and F&B experiences, which are anticipated to see not only a resurgence but a higher demand for gourmet-level quality. And, with a renewed focus on safety and convenience, offering grab-and-go contactless options in restaurants or lobbies that can digitally be charged to one’s room opens up new avenues for revenue and differentiation.

With an added focus on finding space outside of personal rooms that guests still feel safe in, how can restaurants take advantage of a rise in take-out by enabling positive, memorable moments? Establishing outdoor spaces that guests can retreat to for picnics or morning coffee in solitude; remodeling rooms to better allow for comfortable dining during a night in; hosts have the opportunity to allow guests to write their own stories defined by their comfort levels, and designers have the chance to enable that journey.

THE ROAD AHEAD

As brands and venues that offer hospitality experiences look toward the future, it won’t be about creating a compromised version of what we’ve known to be normal in the past, but cleverly designing and strategically implementing layers to more easily adapt for the unknowns that lie before us. 

Over the past century, the desire for machine-made perfection was palpable. Today, as we strive to become closer with nature in a primal effort to heal our bodies and minds, hosts that embrace the perfect imperfection of raw edges, materials, and palettes—as well as provide variable spaces both indoors and outside—can help guests maintain a fundamental sense of safety and comfort as they embark on their journeys.

People will not feel comfortable traveling unless they feel safe. Those who create hyper-personalized, dynamic, memorable spaces that guests can not only escape to, but ones where they can wholeheartedly focus on physical and mental rejuvenation, will come out on top. After all, isn’t that what vacation is for?

SHANNON SUESS is an award-winning interiors and hospitality designer who has dedicated over 25 years of her career to crafting world-class destinations. Working with clients around the globe, she seamlessly fuses interiors, exteriors, and the spaces in between to create memorable venues that harmonize local culture and brand. Shannon thrives on finding unique solutions to programming barriers and solving complex architectural challenges with holistic design.

An agile problem-solver dedicated to cultivating meaningful partnerships in order to bring out the best in projects, Shannon is often inspired by the music, art, and local traditions she encounters during her travels. She consistently fuses cutting-edge trends with timeless designs to sculpt extraordinary, one-of-a-kind experiences for hotels, residential, casinos, wineries, and everything in between.

iMedia Brands to Launch ShopHQHealth

iMedia Brands, Inc. (NASDAQ: IMBI) will launch its new health and wellness television retailing network, ShopHQHealth, on September 1, 2020 in approximately 15 million homes across over 100 markets ranging from Los Angeles to New York.

iMedia Brands is launching ShopHQHealth, its second niche television network, to leverage the product strengths of its flagship network, ShopHQ. The company launched Bulldog Shopping Network last October to capitalize on its unique strength in television retailing for men and women who enjoy shopping for the men in their lives.

ShopHQHealth will leverage the strength of ShopHQ’s existing proprietary health brands Safe Living with Dr. Terry Dubrow, Medic Therapeutics, and Consult to provide a new 24/7 network offering a robust assortment of products and services dedicated to addressing the physical, spiritual, and mental health needs of its customers and their families.

Launching ShopHWHealth is a logical next step for iMedia,” said Tim Peterman, CEO of iMedia Brands, “Health and wellness is more than a category for us. It is a passion and our customers can feel that. Our new network will pioneer the independent 24/7 platform that this category deserves. I can’t be more optimistic about the opportunity og health and wellness for products and services.”

Click here for more information.

For over 45 years. Serengeti® has been committed to developing the world’s most advanced sunglass lens technology.

Serengeti® Raffaele

For over 45 years, Serengeti® has been committed to developing the world’s most advanced sunglass lens technology. Then again, innovation has no limits, and Serengeti® was born and recognized in 1982 as Americas Top 100 products, bringing the exclusive Photochromic and Spectral Control® lens technologies to the sunglass market.Both elegant and strong, the Serengeti® Raffaele is iconic in shape. As a powerful brand, timeless and incredible products highlight its innovation and performance. RX approved with the objective of providing the best protection and the clearest vision, as well as outstanding comfort.

Classic Collection

Timeless designs and premium stylish frames are diverse and offer the highest visual clarity, due to its high-end ultra-thin mineral lenses. The most vintage shape of the Serengeti collection combines a pantos round shape with a trendy keyhole. Embellished with delicate metal inserts, this unisex design gives its wearer a deceptively retro look. Available in Shiny Crystal, Matte, and conventional Black.