Posts tagged with "technology"

Andrew Exner, a graduate research assistant in Purdue’s Motor Speech Lab, is working to help Parkinson’s patients during the COVID-19 pandemic as announced by 360 MAGAZINE.

AI Technology Helps Parkinson’s Patients During COVID-19

The COVID-19 pandemic is leading a Purdue University innovator to make changes as she works to provide new options for people with Parkinson’s disease.

Jessica Huber, a professor of Speech, Language, and Hearing Sciences and associate dean for research in Purdue’s College of Health and Human Sciences, leads Purdue’s Motor Speech Lab. Huber and her team are now doing virtual studies to evaluate speech disorders related to Parkinson’s using artificial intelligence technology platforms.

Huber and her team have been working to develop telepractice tools for the assessment and treatment of speech impairments like Parkinson’s disease. They received a National Institutes of Health small business innovation and research grant to develop a telehealth platform to facilitate the provision of speech treatment with the SpeechVive device, which has received attention at the Annual Convention of the American Speech-Language-Hearing Association.

In the current study, Huber and her team are collaborating with a startup company, Modality AI, which developed the AI platform that will be used in the study.

“The application of the technology we are evaluating may lead to far-reaching insights into more standardization in assessments, earlier diagnoses and possibly an easier way to track discrete changes over time to guide interventions,” said Andrew Exner, a graduate research assistant in the Motor Speech Lab. “My personal research passion, and the mission of our lab, is to find ways to improve the quality of life for people with Parkinson’s and other related diseases.”

Exner is leading the virtual study for participants across the country to evaluate an AI platform that can collect and automatically measure the speech skills of people with Parkinson’s disease. The need for AI platforms is increasing as the use of telepractice explodes as a result of the COVID-19 pandemic.

“My interest in speech-language pathology actually started during my training as an actor and opera singer,” Exner said. “I saw the effects of pathology on the voice and wanted to extend that interest into speech disorders.”

SpeechVive Inc. is an Indiana startup company based on Huber’s research. The company has developed a wearable medical device to improve the speech clarity of people with Parkinson’s.

Anyone interested in learning more about the virtual studies or taking part, can email Exner at exner@purdue.edu.

Image courtesy of Purdue University.

Illustration for 360 Magazine art story

How Technology Makes Learning Art More Accessible To Aspiring Artists

The art world is constantly evolving and moving forward towards adapting to the use of the latest technology. Throughout history, the development of the latest technology has been eyed with suspicion by members of the mainstream arts sector before the new eventually becomes normal. The arts are an area that has always adapted to the use of new technologies, whether it was the introduction of photography in the late-19th-century or computer-aided design in the last three decades.

What we have seen on educational sites, such as Learning Cloud New Zealand, was an uptick in the number of art students in the role social media is playing in the modern art sector. Museums and public galleries are taking their collections online to give every person the chance to enjoy artworks by famous artists and those they may not have heard of. Galleries and museums are looking to switch their collections to the online sector to allow more people to explore and learn about art. For students and academics looking to take part in the academic study of art history and specific artists, the ability to turn to Instagram or the online collections of galleries and museums makes it easier to view as many artworks as possible from the comfort of their home, office, or desk.

Looking back at the history of art is just one way the development of technology has shifted towards the delivery of information online. There are many ways technology can change the artistic world, including the ability to allow artists from around the world to find new ways of working. In the past, those affected by disabilities were unable to take part in the practical study of the arts because of the restraints placed on their movements. However, the evolution of technology has allowed the majority of people to feel they can now enjoy the chance to build a career using the latest in technology.

The challenge for many people with some form of disability when they are exploring art through the use of technology is to develop a better way of understanding art. Those who are visually-impaired are among the individuals who are being given the chance to learn about art through the use of technology. Visually-impaired individuals are given the chance to enjoy art through descriptive words designed to create an image in the mind.

Digital art is taking the canvas onto the screens of mobile devices and laptop screens to give those in far-flung areas of the world the chance to perfect their artistic talent. Teachers can be located almost anywhere in the world to provide advice and support as the artist works from their home location. Even in schools, the development of technology is taking out of the use of traditional media and into the digital realm. Adding the arts to STEM courses has been positive for millions of students and led to the development of STEAM classes that focus on technology. For most students, the use of digital technology is an accompaniment to the traditional media used for classes at all levels.

AREA15’s Gallerie 360

GALLERIE 360 LIGHT, SOUND EXHIBITION AT AREA15, OFFERS LAS VEGAS’
NEWEST, MOST IMAGINATIVE DRINKS EXPERIENCE

AREA15 invites the curious to immerse themselves in a space where audio and visual experiences collide by entering QuantumPlate by Gallerie 360. Located inside The Portal—AREA15’s 360-degree, 3D projection-mapped room—this nightly, 30-minute light and sound exhibition by world-renowned digital artists Darpan and Max Cooper merges art and technology inside 7,500 square feet of transformative space. Open to guests of all ages, Gallerie 360 provides the perfect setting for individuals or groups seeking to transport into a new dimension while sipping on handcrafted cocktails or non-alcoholic beverages.

Tickets are $20, which includes the 30-minute immersive projection-mapped show, entry into AREA15, and a beverage from the bar. Guests age 3 and younger enter for free, and alcoholic beverages will only be served with valid identification. Gallerie 360 is open each night unless otherwise noted.

Gallerie 360 is the first immersive experience to debut inside The Portal, which can also accommodate viewing parties, immersive dining experiences, as well as corporate and private events.

Also featured inside The Portal is Football 360, the Las Vegas home team viewing party that literally positions guests in the middle of the action. The viewing party features special half-time surprises, trivia contests, swag giveaways, and socially distanced, lounge-style seating with tableside service. Food and drink offerings include a crave-worthy menu crafted by culinary superstar Todd English. Guests can reserve a table of two to four people with a food and beverage minimum starting at $150.

While AREA15 is free to enter, pre-registration and masks are required at this time to manage capacities and ensure a safe environment for all guests. Additional tickets are released daily, so visitors are encouraged to check the website regularly for updated availability.

AREA15 will follow the latest recommendations of leading health experts and government authorities, including the World Health Organization and Centers for Disease Control and Prevention. And true to the insatiable hunger for all things inventive and groundbreaking, AREA15 will be using cutting-edge, state-of-the-art technology to help implement these recommendations, including an AI-driven thermal scanning platform that screens temperature accurately and non-invasively, detects the absence of a mask, and alerts staff when social distancing thresholds are not being met.

ABOUT AREA15
AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential entertainment complex offering live events, immersive activations, monumental art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries, and much more. With a growing collection of dynamic destinations including Emporium, Oddwood, Dueling Axes, Lost Spirits Distillery, Wink World, Museum Fiasco, Rocket Fizz, Five Iron Golf, The Beast Food Hall by Todd English and its anchor experience, Meow Wolf Las Vegas, AREA15 represents a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York. For more information visit www.AREA15.com.

SOCIAL MEDIA LINKS:
Facebook: AREA15LasVegas
Twitter: @AREA15Official
Instagram: @AREA15Official
YouTube: AREA15

Cryptograph platform announced by the 360 MAGAZINE.

The next decade’s most disruptive technology

Virtual reality has already had a major impact in a range of different industries. IDTechEx predicts in its recent market research reportthat this technology will grow to $8Bn by 2030. One way that virtual reality has been used is in planning. VR technologies have recently been shown by an article in the Financial Times to be used by the City of London Corporation to help with planning decisions for future office areas. Virtual reality will be a key technology of the next decade, with IDTechEx predicting that the augmented and virtual reality market will grow to over $30Bn by 2030.

The City of London collaboration was between the City of London Corporation, Innovate UK, New London Architecture (NLA) and VU.CITY. The level of detail captured by the project is down to a 2cm accuracy in a nearly 3km square area. This is a first for an area of this size, and aims to help planners realize what “plans offer in terms of space, enhancement of the public realm and to the City,” according to Alastair Moss, Chair of the Planning and Transportation Committee at the City of London Corporation. The ability to plan cities with VR technology will allow for more highly advanced urban planning solutions.

Virtual, augmented and mixed reality products have continued to receive high levels of funding and investment during the 2010 decade. This is predicted to continue into the next decade. IDTechExforecasts that the AR/VR and MR to be over $30Bn by 2030. This market will impact many different industries and its use cases wide-reaching and the technology will continue to innovate and accelerate innovation in these industries.

IDTechEx has a range of market research reports covering virtual reality, augmented reality, and mixed reality products. Part of the wearables portfolio, the parent report “Augmented, Mixed and Virtual Reality 2020-2030” and the detailed technology analysis of “Optics and Displays in AR, VR and MR 2020-2030: Technologies, Players and Markets” provide the key insights and deep analysis of this innovative technology for the next decade.  The detailed market research report “Augmented, Mixed and Virtual Reality 2020-2030” from IDTechEx reviews and analyzes over 100 products and details of over 80 companies, to create detailed conclusions about the future of this market. Alongside this, IDTechEx offers a second deeper dive report into the optics and display technologies in AR/MR/VR devices.

Key Questions answered in these two reports include:

  • What are the major drivers for optic or display choice in an AR/MR or VR device?
  • What are the major drivers in the adoption of AR/MR and VR devices? Which use cases benefit the most from this technology?
  • How will the sales of VR and AR/MR devices evolve from 2020-2030 and what are the drivers behind future growth?

A timeline of some of the major AR and VR headsets of the past. Source: IDTechEx

What is the impact of COVID?

Recently the versatility of mixed and augmented reality products has come to the forefront of the news, with an Imperial led project at the Imperial College Healthcare NHS Trust. COVID has put the spotlight on this hands-free, interactive technology, and it is unlikely that this focus will move for some time. There will be a need for this technology in many new use cases, which previously did not require hands-free, or remote capabilities.

Where can I find more information?

More information on “Optics and Displays in AR, VR and MR 2020-2030” and “Augmented, Mixed and Virtual Reality 2020-2030” can be found at www.IDTechEx.com/Research/WT.

Ten European teams selected for the Helsinki Energy challenge

Ten European teams selected for Helsinki Energy Challenge

Ten teams have been selected for the final phase of the Helsinki Energy Challenge. The finalist teams highlight the international and interdisciplinary nature of the participants. They have a wide variety of proposals for how Helsinki can phase out the use of coal for heat production in the most sustainable way possible by 2029. Next, the competition is advancing into the co-creation phase.

In the 252 teams taking part in the Helsinki Energy Challenge, there were 1,528 experts and innovators from across the globe designing potential solutions to the challenge of decarbonising the heating of Helsinki.

The ten proposals selected to advance consist of a diverse set of solutions that have significant potential for further development in the coming phase. Many of the suggested solutions are also scalable to the needs of other cities. Included in the race are several wide-ranging comprehensive solutions, some of which find new ways to combine technologies that are already in use. There are also competition entries that include entirely new technologies. Among the solutions are new approaches to heat storage and transfer, waste heat utilization, energy consumption control and consumer activation. Included are also some non-technological innovations that enable the realisation of future sustainable solutions and the combination of centralised and decentralised solutions.

“I launched the Helsinki Energy Challenge to bring the world’s best talent together to consider solutions to Helsinki’s heating challenge. The competition has sparked conversation around the topic on a global scale. It has succeeded in combining wide-ranging international expertise and ambitious problem solving, and we are certain that this collision of different competences will generate new ways of thinking in the future as well. Our challenge competition has strong international support from different organizations and from several of my fellow Mayors, and we will be working together to make sure the solutions that are created are put to use as broadly as possible. Every city must do their part in the fight against global climate change,” says Mayor of Helsinki Jan Vapaavuori.

The teams are interdisciplinary and international

The teams that have advanced to the final phase are each made up of 3–20 members and together include 85 experts from a diverse set of fields. The finalists include, and are primarily made up of combinations of, start-ups, large companies, research institutes and universities, as well as international consortia made up of various companies.

The finalist teams represent excellence and a credible combination of various expertise, making them capable of elevating their competing proposals to the next level in the final phase of the competition.

The finalist teams are all European. The selected teams represent organizations from Finland, Sweden, Denmark, Great Britain, Germany, Italy, the Netherlands, Poland, Hungary, Austria and France. Most of the teams include experts and organizations from more than one country.

“When you consider that we received such a large number of proposals and that the competing teams included 1,528 experts from different backgrounds and countries around the world, it becomes clear that the competition includes a very wide range of different solutions. Evaluating these solutions has been more difficult than expected. However, the hard part is now behind us, and the competition is advancing to the next, even more interesting phase.Currently, the teams’ solutions are only provisional proposals, and each team will receive support and additional information to further develop their proposal in the co-creation phase. We are looking forward to seeing what the finalist teams’ final proposals will look like. They have some impressive and diverse expertise on display, so we are going in with high expectations,” says Project Director Laura Uuttu-Deschryvere.

The co-creation phase begins

The teams selected for the finals are invited to the co-creation phase, during which they will receive support for further development of their solution and additional information to enable them to tailor their idea to the context of Helsinki. At the centre of the co-creation phase is the boot camp in December.

An international panel of judges will evaluate the final competition proposals at the beginning of 2021, and the winner of the competition will be announced in March 2021. The proposals will be evaluated on the basis of their climate impact, impact on natural resources, cost impact, implementation schedule and feasibility, security of supply and capacity. The City of Helsinki has committed to openly sharing the lessons and results of the competition to allow other cities to use them in their own climate work.

Proposals submitted in the first phase of the competition included also a large variety of other ideas and concepts that did not reach the finals but which the City of Helsinki intends to highlight during the competition process too. The 252 submissions included ideas in which solving the challenge is “gamified”, new solutions for the utilization of different heat sources, new market and business models, heat storage solutions, decentralized heat production models, new technologies such as small modular reactors (SMR), and hydrogen based solutions.

Cities have a key role – the COVID-19 pandemic will not stop Helsinki’s climate work

Climate change is the biggest challenge of our time, and cities have a decisive role in mitigating it. Despite the COVID-19 pandemic, the City of Helsinki keeps investing heavily in its climate work. The climate crisis has not been cancelled and the City of Helsinki is working its way towards a carbon neutral Helsinki by 2035. At the moment, more than half of Helsinki’s direct carbon dioxide emissions originate from heating the city. This is why finding a sustainable heating solution will have a critical impact on achieving the City’s carbon neutrality goal. Currently, more than half of Helsinki’s heating energy is produced with coal, the use of which will have to stop by 2029. Helsinki wants to find long-term sustainable solutions, which is why it does not want to replace the use of coal with biomass-fired production.

Helsinki wants to find long-term sustainable solutions to heat the city in the future and to act as a platform for new and innovative solutions that also other cities around the world can benefit from. For this purpose, it opened the international Helsinki Energy Challenge competition on 27 February 2020. The competition seeks solutions through which the city can be heated sustainably in the coming decades – without coal and with as little biomass as possible. The competition’s first prize is one million euros.

10-year-old Elijah Machado wins Rolls-Royce design competition as announced by 360 MAGAZINE.

Elijah Mercado, 10, Wins Rolls-Royce Design Competition

A talented 10-year-old boy from Dallas was selected as the American winner of the Rolls-Royce Young Designer Competition for children ages 16 and under. Launched in April as a way for kids to express their creativity amid the pandemic, the international Rolls-Royce Young Designer Competition attracted more than 5,000 entries from more than 80 countries.

Rolls-Royce Motor Cars Dallas selected Elijah Machado, 10, of Dallas from all the North American entries submitted.  Elijah described his Rolls-Royce as a vehicle that can go 800 mph and would last 5.9 million miles. “The car has rocket boosters that make the car go 1,000 mph,” said Elijah Machado. “The car will have an auto pilot button and an eject button. The car will have TVs behind the seats with video games and remotes.”

Automotive artist Stephen Selzer surprised Elijah with a custom piece of art based on his entry to the competition. Elijah also received a once-in-a-lifetime opportunity to explore the luxury dealership, enjoy his first ride in a Rolls-Royce and meet with the team at Rolls-Royce Motor Cars Dallas who helped him design his dream Rolls-Royce.

“When kids were forced to stay home earlier this year as a result of the global pandemic, Rolls-Royce launched this competition to encourage and inspire the next generation,” said Heath Strayhan, general manager of Rolls-Royce Motor Cars Dallas. “It was thrilling to see kids around the world participate, especially from right here in Texas.”

Launched in April as lockdown conditions were imposed across the globe, the competition proved an instant success; so much so, the original deadline for entries was extended. Asked only to design their ‘dream Rolls-Royce of the future’, children had complete creative freedom, allowing them to develop ideas of astonishing scope, complexity and vision far beyond the realms of automotive design.

With no rules or specified judging criteria to constrain them, children were able to let their imagination run free, creating designs of extraordinary richness, creativity and diversity.

“The most important thing I’ve learned from this competition is that whatever our circumstances, we have the power to create amazing things, because our imagination is always free to fly,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “I hope the children who took part will recognize this, too, and that it will be something positive they can take from their pandemic experience.”

nature illustration

Cleancult – redefining clean

By Armon Hayes

Truth be told, the cleaning industry has a dirty little secret—it’s not so clean after all. In order to fix tomorrow’s problems, we must fix today’s cleaning model. Many green cleaners don’t actually clean, and conventional ones often contain unhealthy chemicals. That’s where Cleancult comes in. 

Based in Puerto Rico, Cleancult is an eco-friendly brand that understands its duty to the Earth and its unique environments. Cleancult has products you will absolutely love and can feel good about incorporating into your routine, all the while minimizing your carbon footprint. From liquid hand soap, to laundry detergent, to dish soap made of effective cleaning power charged by nature’s finest ingredients, Cleancult keeps things clean, sustainable, non-toxic, and GMO-free. 

If you make the switch to Cleancult, you will eliminate 44 pounds of plastic waste each year.

Redefining powerful ingredients led to their signature, coconut-powered CocoClean Technology. Citric acid instantly lifts stains and tough odors without leaving behind toxins on your clothes. The plant-based formula of their hand soaps harness the power of coconuts and other biodegradable elements for a clean that’s uniquely tough on grit and grime, but gentle on your skin and our earth. The Lavender essence liquid hand soap is a gamechanger, now that frequent, vigorous, 20-second hand washing is necessary. An essential blend of aloe vera gel, olive oil, and coconut oil cleans and moisturizes your hands, leaving them feeling renewed. No worries, the same holds true for the Grapefruit Basil dish soap

The Home Bundle is the perfect package to get started, especially in a mosaic motif. It includes vibrant-colored, easy dispensers that will dress up your kitchen sink and compliment any bathroom decor. Their reusable glass bottles are shatter-resistant, rubberized but stylish, and guaranteed to be with you for the long haul. 

Cleancult has revolutionized every aspect of the cleaning process, from its ingredients to its packaging, to its performance to its shipping. Other cleaning products, even eco-friendly ones, use a lot of plastic that clogs up our homes, landfills, and oceans. An innovative refill system makes it easy for you to clean sustainably with 100% recyclable packaging made in the USA and carbon-neutral shipments. If you join the free recycle back program, Cleancult will take care of it for you, refilling your bottles and recycling your cartons. 

Everything about them comes back to one idea, redefining clean. Recyclable, paper-based milk carton refills means you can be eco-friendly in between cleans. Formulas with a little elbow grease that actually do the dirty work in your home without creating any more waste for the planet. Ready for a new cleaning routine? You can tailor every membership to your unique needs by choosing what you want, offering flexibility on shipments, and even pitching in on your recycling. 

Curate your very own clean routine with the products you need, delivered on a schedule that works with your lifestyle, because a brighter tomorrow starts with a smarter today.

Therapies Developed to Reduce Lung Fibrosis

A new treatment option for lung fibrosis is being developed by Purdue University scientists. Lung fibrosis has been a concern for COVID-19 patients.

People with idiopathic pulmonary fibrosis (IPF) have a life expectancy of fewer than five years. Fibrotic diseases cause organ failure that leads to about 45% of all deaths in the United States. Existing therapies do little to slow progression.

Now, Philip S. Low, Purdue’s Ralph C. Corley Distinguished Professor of Chemistry and Presidential Scholar for Drug Discovery, has led a team to develop two targeted therapies for people with IPF. The two different therapeutic approaches are published in Science Translational Medicine and EMBO Molecular Medicine.

“This is a horrible disease that claimed the lives of my next-door neighbor and a good friend’s wife,” Low said. “We developed two targeted therapies that allow us to use powerful drugs with high toxicities because we specifically deliver them to diseased cells without harming healthy ones.”

The first of the Purdue team’s novel targeted molecules is designed to slow fibrosis and extend life. The second IPF therapy suppresses fibrosis-inducing cytokine production.

The two therapies will be moving into human clinical trials within the next several months. The developments come as a number of people with COVID-19 or who have recovered from COVID-19 experience lung fibrosis or other related conditions.

The therapy technologies are licensed through the Purdue Research Foundation Office of Technology Commercialization and optioned to MorphImmune, a startup co-founded by Low. For more information on licensing a Purdue innovation, contact the Office of Technology Commercialization at otcip@prf.org.

About Purdue Research Foundation

The Purdue Research Foundation is a private, nonprofit foundation created to advance the mission of Purdue University. Established in 1930, the foundation accepts gifts; administers trusts; funds scholarships and grants; acquires property; protects Purdue’s intellectual property; and promotes entrepreneurial activities on behalf of Purdue. The foundation manages the Purdue Foundry, Purdue Office of Technology Commercialization, Purdue Research Park, Purdue Technology Centers and University Development Office. In 2020, the IPWatchdog Institute ranked Purdue third nationally in startup creation and in the top 20 for patents. The foundation received the 2019 Innovation and Economic Prosperity Universities Award for Place from the Association of Public and Land-grant Universities. For more information on licensing a Purdue innovation, contact the Purdue Office of Technology Commercialization at otcip@prf.org. For more information about involvement and investment opportunities in startups based on a Purdue innovation, contact the Purdue Foundry at foundry@prf.org.

About Purdue University

Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. Ranked the No. 5 Most Innovative University in the United States by U.S. News & World Report, Purdue delivers world-changing research and out-of-this-world discovery. Committed to hands-on and online, real-world learning, Purdue offers a transformative education to all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at 2012-13 levels, enabling more students than ever to graduate debt-free. See how Purdue never stops in the persistent pursuit of the next giant leap at purdue.edu.

Writer: Chris Adam, cladam@prf.org
Source: Philip Low, plow@purdue.edu

Suraj U. Hettiarachchi, Yen-Hsing Li, Jyoti Roy, Fenghua Zhang, Estela Puchulu-Campanella, Spencer D. Lindeman, Madduri Srinivasarao, Konstantin Tsoyi, Xiaoliang Liang, Ehab A. Ayaub, Cheryl Nickerson-Nutter, Ivan O. Rosas and Philip S. Low

Lil Nas X illustration by Kaelen Felix for 360 magazine

Virtual Concert f/ Lil Nas X

Roblox And Two-Time Grammy Award Winner Lil Nas X Unite For Groundbreaking First-Ever Virtual Concert On The Platform
The Columbia Records artist and musical phenomenon will give the performance debut of his new single in a revolutionary music experience with all-new technology exclusively on Roblox

Roblox, a global online platform bringing millions of people together through play, announced today a partnership with Columbia Records and record-breaking artist Lil Nas X to launch the first-ever, exclusive virtual concert on the Roblox platform. Lil Nas X will perform his upcoming new single “HOLIDAY” live for the first time, along with some of his most popular hits, in this innovative and fully immersive concert experience for Roblox users worldwide to enjoy. Roblox will open the first of three free concert showings at 1 p.m. PST on Saturday, November 14th.

“We’re throwing the biggest virtual concert of 2020, and I hope everybody in the world can come check it out,” said Lil Nas X. “I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans, and I can’t wait for everyone to see it!”

The concert will feature a set of stages, all inspired by Lil Nas X’s songs and music videos, that are using the latest shadowing, lighting, and physically based rendering (PBR) facial recognition technologies available on the Roblox platform. The entire experience is designed to give Roblox users and Lil Nas X fans a unique way to discover and enjoy music together with their friends and connect with their favorite artist like never before.

In addition to the concert experience, Roblox and Columbia Records will also be showing a Q&A with the artist that will be streamed inside the concert venue starting with the preshow at 4 p.m. PST on Friday, November 13th.

“We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way,” said Jon Vlassopulos, Global Head of Music at Roblox. “This concert with Lil Nas X will transport players and their friends into the Metaverse, and bring to life the future of what immersive, social experiences can look like.”

“Columbia Records is always driven to find new and innovative ways for our storied artists to share their creative vision,” said Ryan Ruden, SVP, Experiential Marketing and Business Development for Columbia Records. “This partnership is an exciting opportunity to share Lil Nas X’s new music with over 150 million kids and teens globally through this first-ever high-fidelity concert experience on Roblox.”

New Roblox users will need to create an account to access the concert venue. The venue features mini games and other activities that users can explore between now and the first preshow event on Friday, November 13. There will also be a virtual store offering an exclusive merch capsule with a variety of accessories, emotes, and fashion-forward Lil Nas X avatar bundles that emulate the thematic style of each song performed during the concert experience. Existing Roblox users can enter the concert venue today.

PRESHOW: Q&A SESSION + EXCLUSIVE BEHIND THE SCENES + SCAVENGER HUNT
Friday, November 13, 2020 @ 4:00 pm PST

CONCERT SHOWTIMES
Main Show – Saturday, November 14, 2020 @ 1:00 pm PST
Asia Show – Saturday, November 14, 2020 @ 10:00 pm PST
Europe Show – Sunday, November 15, 2020 @ 9:00 am PST

About Roblox
Roblox’s mission is to bring the world together through play. Every month, more than 150 million people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over two million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit corp.roblox.com.

About Columbia Records
One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.

About Lil Nas X
Lil Nas X is a Grammy award-winning rapper, singer and songwriter from Atlanta, Georgia. He rose to fame in 2019 when his genre-shattering hit song “Old Town Road” featuring Billy Ray Cyrus went viral and became the longest running #1 single in Billboard Hot 100 history. Dubbed “an internationally recognized phenomenon” by Billboard, Lil Nas X and the Diamond-certified song have been recognized with various major awards from several areas of the music industry, including two Grammys. He has been featured on the cover of TIME magazine (among many others), was named one of TIME’s 25 most influential people on the Internet, one of Billboard’s 21 Under 21, and was also included on Forbes’ 2020 30 under 30 list. After releasing his highly-successful EP 7 in 2019, which features 5x Platinum single “Panini” and Platinum song “Rodeo,” Lil Nas X is currently at work on his debut album.

Kaelen Felix Illustrates a Harley-Davidson Museum Article for 360 MAGAZINE

New Exhibits at Harley-Davidson Museum

Two new special exhibits premiere at the Harley-Davidson Museum 
Plus, celebrate the season with a special Holiday Weekend Sale, the H-D Museum shows its appreciation to those who served with free admission to Veterans* on Veterans on Veterans Day and special gallery talks focused on H-D’s long history with the U.S. military.

Art, engineering and the timeless pursuit of adventure are always on display at the Harley-Davidson Museum. And beginning this month, two new special exhibits bring those elements to the fore.

“Off-Road Harley-Davidson” opens to the public Nov. 1 and tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared. Dating back to the Motor Company’s earliest days and shining a spotlight on what the all-new, all-electric LiveWire® motorcycle is capable of, this exhibit is sure to thrill those who prefer the road less traveled. “Performance Builds from Born-Free” brings together four customized Harley-Davidson® motorcycles where imagination and ingenuity take center stage.

And in what has become an annual tradition of expressing gratitude for those who serve and those who have served, the Veterans Day 2020 appreciation includes free admission to the H-D Museum on Nov 11 and 12.

Finally, be sure to check out the H-D Museum’s Holiday Weekend Sale and score on your favorite H-D branded gear. Give as a gift or add to your wardrobe!

As always, the safety of our guests is a top priority for the Harley-Davidson Museum. Guests may notice changes since their most recent visit, including limited capacity. Visit the H-D Museum website to find out more about our safety measures or to purchase tickets in advance.

MUST-SEE EXHIBITS
“Off-Road Harley-Davidson”
Opening Nov. 21, 2020; Media Preview: Friday, Nov. 20
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them, and the adventures they shared. Stay tuned to the H-D Museum social channels for a behind-the-scenes look at this exhibit.

“Performance Builds from Born-Free”
The Born-Free Motorcycle Show has been bringing together intrepid builders for more than a decade. The H-D Museum is pleased to display the passion projects of four top-notch Born-Free wrenchers whose canvas is a stock Harley- Davidson® motorcycle. Now on display in the Engine Room.

Stevan Dohanos painting, “Tex’s Motorcycle”
Dohanos, a frequent contributor to the Saturday Evening Post, enjoyed capturing his subjects as they were in real life. For this piece, Dohanos found his muse on a street in Georgetown, Conn. “Tex” Keller had decorated his saddle bags with nickel spots and covered his saddle with fur, putting his own flair on the Harley-Davidson® motorcycle. Though Dohanos probably didn’t title the work, many motorcyclists now refer to it as “Tex’s Motorcycle” and prints of it can be found in shops across the country. The original has found a home at the H-D Museum.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory”
(Now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.” Stay tuned to the H-D Museum social channels for a behind-the-scenes look at this exhibit.

EVENTS
Veterans Day Appreciation
Nov. 11, 10 a.m. – 5 p.m. & Nov. 12 10 a.m. – 8 p.m.
We salute you! On November 11th and 12th, the Harley-Davidson Museum will offer free Museum admission for all active Military, Veterans and their families.* Learn more about H-D’s military involvement during the Military Gallery Talks on November 11th at 11 a.m. and 2:30 p.m.and November 12th at 11 a.m., 2:30 and 6 p.m. For more than a century, Harley-Davidson has been on the front line – right next to the troops. The first American to enter Germany after World War I did so on a Harley-Davidson® motorcycle. Active military and veterans always enjoy special discounts at The Shop and while dining at MOTOR® Bar & Restaurant.

*Receive free admission to the Harley-Davidson Museum by presenting valid identification of service in the US Armed Services (active duty and veterans are welcome!) for the named servicemember, one (1) additional adult and up to four (4) children (under age 18). Valid on November 11, 2020 and November 12, 2020 for in-person use at the Harley-Davidson Museum. Not valid for online purchases. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previously purchased Harley-Davidson Museum tickets. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

Harley-Davidson® Merchandise Holiday Weekend Sale
Nov. 27 – 29, 10 a.m. – 5 p.m.
Come for the sale in The Garage and stay to explore. Pick up a few gifts for the holidays: shop 50%-70% off discontinued, end-of-season MotorClothes® products**
Including holiday festivities:
• “Off-Road Harley-Davidson” Special Exhibit
• H-D Museum Campus Walking Tour, Audio Tours & Youth Activity Guides
• H-D Museum holiday specials at The Shop
• MOTOR® Bar & Restaurant burgers, BBQ and monthly specials

**Valid for onsite use in The Garage only at the H-D Museum on purchase of select, end of season men’s and women’s Harley-Davidson® MotorClothes® merchandise. Not valid for online purchases; not valid in The Shop at the H-D Museum. Prices as marked in The Garage. Sale prices valid from November 27 – 29, 2020. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

TOURS
Engines 101
Thu, Fri, Sat and Sun – 11:30 a.m., 1:30 and 3 p.m.
What is a powertrain? What makes the Milwaukee-Eight® engine different? The Engines 101 class takes you inside the Milwaukee Eight engine and transmission. In a classroom setting, we break down the components and their functions while describing the performance of a 4-stroke engine. Engines 101 shows how an engine and transmission come together to make a powertrain. Advance tickets and more information can be found here.

H-D Museum Campus Walking Tour
Explore the campus of the world’s only Harley-Davidson Museum and enjoy the great outdoors. This 20-acre site is the place to see and experience Harley-Davidson history and culture. Download the PDF to your phone or mobile device and follow the path around the H-D Museum campus.

THE SHOP
Enjoy free shipping on all online orders Nov. 27 – Nov. 30.***

***Offer valid for online purchases only. Get free standard shipping to locations within the continental United States, Alaska and Hawaii on purchases at the Harley-Davison Museum online store (https://hdmuseum.archivea.com/perl/home.pl) any time from Nov. 27, 2020 – Nov. 30, 2020. Additional restrictions apply.

As we approach the holidays, please note the H-D Museum will be closed on Thanksgiving and Christmas.

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

Eat well while doing good at MOTOR® Bar & Restaurant this holiday season
New catering packages take the stress out of meal planning for your special occasions.

MOTOR® Bar & Restaurant is still open! If you have a hankering for the bold, American classics found at MOTOR Bar & Restaurant, we’ve got you covered! While we continue to place guest and staff safety as our top priority, we have been working alongside the City of Milwaukee Health Department to ensure proper protocols are in place for your next visit. Dine-in, takeout and delivery are all available for lip-smacking BBQ, juicy ground chuck burgers, monthly specials and more.

And beginning today, bring in your new, unwrapped toys and receive 10% off your bill at Motor Bar and Restaurant as a part of the Kids2Kids Toy Drive! Help brighten spirits during the holiday season.

Visit MOTORRestaurant.com to plan your next night out or get a delicious feast delivered to your front door.

HAPPENINGS
Kids2Kids Toy Drive at MOTOR® Bar & Restaurant, Nov. 9 – Dec. 13, 2020
Donate an item for the Kids2Kids Toy Drive at MOTOR® Bar & Restaurant at the Harley-Davidson Museum and receive 10% off your bill†. Your donation will help spread joy to children in need during the holiday season. Guests are encouraged to bring new, unwrapped toys that will be gifted to children in need. Kids2Kids Christmas not only makes an impact on the children who receive the toys, but it also helps instill the values of caring and giving in the children who donate the toys. Since the program began in 2006, more than 230,000 toys have been collected and distributed to families. Help us hit our goal of collecting more than 20,000 toys! Don’t forget, MOTOR’s kids menu is perfect for the pint-size set. More details are available at kids2kidstoydrive.com.

†10% off your bill at MOTOR® Bar & Restaurant at the Harley-Davidson Museum before tax with a donation for Kids2Kids Toy Drive hosted by Kapco Inc. on November 9 – December 13, 2020. Cannot be redeemed for cash or cash equivalent. Offer not valid on previous visits. Cannot be combined with any other offer, discount or promotion. Offer can be changed at any time without notice. Void where prohibited or restricted by law.

NOVEMBER SPECIALS
Monte Cristo: Shaved turkey and ham, bacon, Swiss cheese, and blackberry jam on battered thick toast ($13.95)
Braised Short Rib with Gnocchi: Braised beef short rib, sautéed carrots, onions, and mushrooms with a red wine-thyme demi-glace. Served over fresh potato gnocchi ($20.95)
Warm Pumpkin Blondie: Pumpkin blondie served with spiced pecans and cinnamon ice cream ($7.95)

SMALL-PLATE LUNCH MENU
Entrees
Chicken Biscuit Sliders: Two buttermilk biscuits with house-breaded fried chicken, topped with mayo and pickles; served with fries ($7.95)
Nashville Chicken Sliders: Two Nashville hot chicken sliders topped with pickles, coleslaw, and mayo on a brioche mini bun; served with fries ($8.95)
Quesadilla: Tortillas with shredded cheese, black bean-corn salsa with choice of BBQ chicken, shredded pork or brisket; served with chipotle ranch ($7.95)
Butternut Squash Ravioli: Brown butter sage with toasted walnuts, Parmesan cheese ($7.95)
Asian Rice Bowl: Grilled chicken, peppers, celery, carrots, green onions, edamame with sesame teriyaki rice ($8.95)
Baked Pasta: Chunky marinara sauce, mozzarella & provolone cheese, onions and mushrooms ($7.95) Add on sausage or chicken for $2

Appetizers
Chili Cheese Fries: House-made chili served on golden French fries topped with sour cream shredded cheese and red onions ($7.95)
Crispy Ravioli: Five cheese-filled breaded raviolis served with homemade tomato sauce ($5.95)

CATERING PACKAGE (available beginning Nov. 13)Serves 4-6 and includes
Smoked Brisket -1 lb., BBQ Pork – 1.5 lbs., BBQ Chicken – 1.5 lbs., Hot Link Sausage – 1 lb. Coleslaw – 1 quart, Baked Beans- 1 quart, Corn Bread – 4, Crispy Fries – 1 lb. ($59.95)

WEEKLY SPECIALS
TACO TUESDAY
Join us every Tuesday for our weekly Chef’s choice taco special! Add a MOTOR Margarita for only $5.

FRIDAY FISH FRY
Visit MOTOR for our Friday AYCE Fish Fry! Every Friday, our All-You-Can-Eat Wisconsin Fish Fry is available all day, served with golden fried cod, crispy French fries, fresh jicama coleslaw, rye bread roll and tartar sauce for only $14.95.

BBQ & Blues
BBQ & Blues – the ultimate pairing of lip-smacking BBQ and blistering live (free) blues music – is back. Take in a live performance from a rotating lineup of blues musicians, plus all-you-can-eat, hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage links for $29.99. All BBQ platters come with French fries, jicama coleslaw, BBQ baked beans and made-from-scratch cornbread. Not up for the AYCE task? Enjoy a special BBQ platter with hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage link with all the sides for $19.99. In addition to the smokin’ BBQ, MOTOR® Bar and Restaurant will sizzle with the best in true American blues music from 5 – 8 p.m. – with no cover charge! Due to limited capacity, reservations are strongly encouraged!

H.O.G.® MEMBER SPECIAL
H.O.G.® Members can enjoy a 16-oz can of Budweiser, Bud Light, or Busch Light for just $3.

And if you’re looking to book your upcoming holiday party, wedding or team gathering, the pros at 1903 Events are ready to execute your vision and ensure a safe and memorable gathering. Winter is a magical time to host a wedding with extra sparkle! And if you want those all-American classics to come to your door, check outMOTOR® Bar and Restaurant’s Offsite Catering Menu!

About MOTOR® Bar & Restaurant
The only Harley-Davidson Museum® restaurant, MOTOR® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson attitude. MOTOR® Bar and Restaurant takes diners on a culinary road trip of great American food and drink from its location in downtown Milwaukee. Guests can enjoy burgers, BBQ, seasonal favorites and a whole lot more. For more information and to learn about the latest menu, visit motorrestaurant.com or call 414-287-2778.