Posts tagged with "broadcast"

Streaming, tv, film, Nielsen story illustration by Kaelen Felix for 360 MAGAZINE

STREAMING PLATFORMS LEADING THE WAY 

IN ON-SCREEN DIVERSE REPRESENTATION

Diversity at all-time high due to growing television landscape but notable disparities persist

The explosion of new television platforms across broadcast, streaming and cable has led to an increase in on-screen representation of diverse identity groups, according to Nielsen’s latest Diverse Intelligence Series report: Being Seen on Screen: Diverse Representation and Inclusion on TV. 

Among the 300 most-viewed programs in 2019, 92% had some level of diversity in the cast (i.e. women, people of color or LGBTQ+). Whites, African Americans and LGBTQ+ had the largest overall share of screen while Women, Hispanics, Asians and Native Americans were underrepresented relative to their population estimates. The report uncovers notable differences in identity group representation across different platforms; with streaming over-indexing on representation for certain identity groups versus traditional broadcast and cable.

In this report, Being Seen on Screen: Diverse Representation and Inclusion on TV, Nielsen reports on scripted, reality, variety and news programming on key metrics: 

  • Share of Screen (SOS): composition of the top 10 recurring cast members in a program
  • Inclusion Opportunity Index (IOI): compares the SOS of an identity group (e.g. women) to their representation in population estimates
  • Inclusion Audience Index (IAI): compares the SOS of an identity group to their representation in a program’s audience.

The report is powered by Gracenote Inclusion Analytics, a new solution delivering cutting-edge metrics created from Gracenote content metadata and Nielsen audience measurement data, providing the industry with consistent and reliable measurement of granular viewing. The report also leverages Gracenote Video Descriptors, metadata relating to story, mood, character, theme and scenario in each program. 

Key insights from the report include:

Overall, representation of diverse identity groups in on-screen programming is low across all media platforms. Streaming fares better for inclusion followed by broadcast and cable. Viewing audiences are increasingly seeking content that tells their stories. As a result, people are migrating to platforms that have broad and more diverse content offerings. 

  • Representation by platform (Broadcast, Cable, Streaming): Nearly one-third of the content on cable doesn’t have parity representation of Indigenous, People of Color (Black, Native American, Asian & Pacific islander, Hispanic/Latinx, Middle eastern/ North African, Multiracial), Women or LGBTQ talent. 
  • Subscription video on demand (SVOD) programming represents several identity groups e.g. Blacks, Hispanic and Asians well, helping us understand, in part, why more diverse audiences are subscribing to streaming services than the general population.
  • Representation of identity groups by genre (e.g. comedy, drama, news): 
    • While women are not well represented in any single genre, the highest representation for women is in science fiction, drama, comedy and horror. 
    • Women have the lowest representation in news. 
    • People of color representation is at parity in music and drama, followed by science fiction and action and adventure.  
    • People of color have least relative representation in news. 
    • News does prominently feature LGBTQ talent on-screen. 
    • Reality and horror programming also prominently feature LGBTQ talent. 

All audiences, regardless of how they identify, like to see diversity in the content they view on TV. Programs that represent multiple identity groups evenly yield higher overall audience ratings for all viewers when compared to shows that have a significant over or under representation of any one identity group.  

Quality of representation matters too. The themes and narratives depicted on-screen can contribute to identity formation and social perceptions. As the industry seeks to improve diversity on-screen, content creators and publishers should consider the context in which women, people of color, and LGBTQ+ talent are presented. Equally important is investing in marketing those diverse programs so that they are watched.

  • Women insights
    • Comprise 52% of the U.S. population; show up on screen only 38% of the time
    • Women 50+ years old 
      • 60% less likely to see themselves in programming than in the general population, and 2x the representation of men 50+
      • Women 50+ comprise 20% of the population and 20% of all TV viewers, but have a SOS of less than 8%
      • Men 50+ years old are 17% of the total population and have SOS of 14%
  • LGBTQ+ insights
    • 1 out of 4 top performing programs across cable, broadcast and streaming have relative representation of LGBTQ+ cast members 
    • Total SOS for LGBTQ was 7%. LGBTQ people are 4.5% of the population so across all platforms we see fair representation
    • The highest level of representation is on SVOD (8% SOS), followed by cable (7%) then broadcast (5%). 

Aligning representative casting and content themes is an area of opportunity. In the programming where identity groups see themselves represented at parity, these are the themes that are most present: 

  • Latinas: dysfunction, emotional, suspenseful, melodramatic, police stations
  • Black women: emotional, personal relationships, sons, investigation, rivalry
  • Black men: investigation, thrilling, streets, pursuit, teamwork, discovery
  • East Asians: challenge, courage and bravery, justice, sons, discovery
  • South/Southeast Asian males: thrilling, awakening, offices, courtrooms
  • White women: friendship, family, love, husbands, daughters

Nielsen’s findings aim to show media owners the degree to which their programming is inclusive, coupled with the diversity of the audience they draw. Additionally, brands and agencies will now be able to measure their advertising investment and alignment to inclusive content. The identity groups measured included: Female, Male & Expansive Gender Identities, Black/African American, Hispanic, Asian & Pacific Islander, Middle Eastern/North African, Multiracial, White, Native American/Native Alaskan, and Sexual Orientation. The data, which was both intersectional and granular, enables Nielsen to look at specific identity subsegments like Afro-Latino or Southeast Asian. 

“At Nielsen, we believe that the audience is everything and that inclusion is a prerequisite of a healthy media ecosystem, ensuring all communities and individuals are heard and seen,” stated Tina Wilson, Nielsen EVP, Media Analytics and Marketing Outcomes. “The call for inclusive programming that breaks traditional stereotypes and gives a voice to underrepresented groups has never been louder.”

“This work underscores the essential importance of on-screen representation in an increasingly diverse audience landscape,” said Sandra Sims-Williams, Nielsen SVP, Diversity, Equity and Inclusion. “Not only is the business case for inclusion made but it also provides practical recommendations on how media companies can address inclusion gaps. This is a must-read for any media professional who wants to be part of the change that today’s television viewers demand.”

For more details and insights, download Being Seen On Screen: Diverse Representation & Inclusion on TV. Please visit nielsen.com/inclusionanalytics to learn more. Join the discussion on Facebook (Nielsen Community) and follow us on Twitter (@NielsenKnows).

ABOUT NIELSEN 

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

ferris wheel, 360 MAGAZINE

“When We All Vote” Festival

This Saturday, in partnership with Michelle Obama’s national, nonpartisan nonprofit organization, When We All Vote, The Roots are launching the 13th Annual Roots Picnic as a virtual broadcast experience exclusively on YouTube at 8 pm ET/5 pm PT HERE. Announced today, there will also be a pre-show executive produced and curated by The Bridge (Tina Farris and Suede) at 5:45 PM ET broadcasting exclusively on The Roots YouTube Channel and featuring performances and special content by several heavy-hitting newcomers.

Artists confirmed include Bam Marley, Brianna Cash, Daniel Sebastian, Iman Omari, Infinity Song, IV Jay, Jac Ross, Jayla Darden, JD & Domi, Justine Skye, LOONY, Nissi, Raye, Riela, RMR, T.Nava, Sampa the Great, Savanna Christina, Shawn Smith, YelloPain, Victory Boyd, Infinity Song, AquilDawud and SUSU. Additionally, you can check out The Roots Picnic playlist on Spotify. Fans can anticipate performances by The Roots, H.E.R., Lil Baby, Roddy Ricch, SZA, Kirk Franklin, Snoh Aalegra, Earthgang, G Herbo, Polo G, D Nice and Musiq Soulchild (backed by The Roots) and appearances by Michelle Obama, Lin Manuel Miranda, Chris Paul, Common, Liza Koshy, Kerry Washington, Tracee Ellis Ross, Janelle Monáe, and Elaine Welteroth. The event is Executive Produced by Shawn Gee (Live Nation Urban), Ahmir “Questlove” Thompson and Tarik Trotter (Two One Five Entertainment), and Dan Parise (DPS). Hosted by Questlove, Black Thought, and Michelle Obama, the picnic will be filled with amazing performances by a diverse group of young highly popular hip hop, R&B, and gospel artists with the goal of engaging and reaching 500,000 eligible voters.

When We All Vote volunteers will sign up to text voters throughout the show through Outvote, a web and mobile organizing platform used to reach unregistered voters. Volunteers can sign-up to learn how to reach voters before the event here. In addition to music, this event will include pre-recorded segments with musicians, athletes, social media influencers, When We All Vote Co-Chairs and The Roots sharing one simple call to action, register to vote. Fans can subscribe to The Roots Official YouTube Channel and tune into the broadcast stream HERE.

PayPal is proud to power The Roots Picnic Marketplace, a collection of Black-owned businesses from across the United States so fans can meet the owners, shop, and donate throughout the event. PayPal recognizes the critical role that these businesses play in our economy, and this partnership builds upon PayPal’s commitment to support Black-owned businesses and fight economic inequality. Additional sponsors for the event include Cîroc, the official vodka partner, Glossier, the official beauty partner and Lowes, the official home improvement partner. The partnership between The Roots and When We All Vote comes from a shared ethos of wanting to reach the most underrepresented community of people when it comes to voting, black people between the ages of 21-35.

Michelle Obama’s When We All Vote and The Roots have a common goal, to educate and inspire communities to use their voices and vote to make a difference. Right now and continuing throughout the broadcast, there will be a call to action to allow fans to register to vote HERE or by texting ROOTS to 56005.

*Throughout the broadcast, this will be available in the form of a link in the live chat section allowing fans to register to vote in real-time while enjoying the show. Additionally, When We All Vote volunteers will work throughout the day and during the show to text and engage 500,000 eligible voters. *Text 56005 to receive periodic updates from When We All Vote. Text HELP for help, STOP to end. Msg & Data rates may apply.

360 Magazine, Ahmaud Arbery, Politics

So You Want a Career in Journalism?

Journalism is an exciting, fast-paced, and interesting career where no two days are the same. Journalists can work for newspapers, TV stations, websites, magazines and radio stations. Most of the time, the best way to get into a career as a journalist is to earn a relevant degree, although you might be able to get into the field through an apprenticeship. If you’ve decided that a career in journalism is a good fit for you, here’s the experience and qualifications you’ll need to beat the competition. 

Qualifications:

There are two common routes into journalism, which include earning an undergraduate journalism degree, or taking an undergraduate degree in a different subject, followed by a master’s degree in journalism. You can search journalism courses at University Compare; a website where you can look at all the different degree options available, where to study them, and the differences between them. When you choose where to do your degree from this list, make sure that you opt for a course that is NCTJ (National Council for the Training of Journalists) accredited if you want to eventually work for a news organisation based in the UK. You can also choose a degree with an area of specialisation, such as newspaper journalism, multimedia journalism, or broadcast journalism. 

Blogging:

While studying for your degree in journalism, using your spare time to start a blog can be a great way to get relevant experience in your career and make valuable connections that will help you when looking for work in the future. A strong blog and a large Twitter following will help you get noticed by potential employers who are looking for new hires that have a solid understanding of online journalism. And, many postgraduate degree courses will expect applicants to have blogging experience and an active Twitter account with a large following, so this will be extremely helpful if you want to go on to get a master’s in journalism in the future. 

Choosing the Right University:

Most universities in the UK will offer a course in journalism, but not all of them are created equal. Along with making sure that you are only applying to NCTJ accredited courses, you might want to consider other accreditations, such as the BJTC (Broadcast Journalism Training Council) if you are considering a career in radio journalism. You should also look at the facilities, reputation, teaching staff, course content, and where journalism graduates from a particular university go on to study further or work. Bear in mind that journalism graduates who have a wide range of skills tend to have more options in the job market, so it’s worth considering a course that teaches extra skills such as data journalism, financial reporting, or video production. 

Getting Work Experience:

While there will be plenty of opportunities for you to get valuable work experience as you study, the experience that matters the most is that you get after graduating. Typically, your first job will be working as a junior reporter, covering any stories that are allocated to you. Generally, these jobs are long-term contracts rather than short-term, which is great if you’re looking for a position with plenty of security, which isn’t always the case when working in the media. However, starting salaries are low, so you might want to consider freelancing for more than one news organisation, something that will become more accessible to you as you build up your experience and contacts. 

Working as a journalist is a very exciting career choice. Finding the right university and course to study, however, is just the beginning; start focusing on building your network and experience as early as possible. 

Big Boy’s Neighborhood x Ice Cube

On Friday’s all-new episode of Big Boy’s Neighborhood, Ice Cube talks about getting back in the studio and the title behind his long-awaited album ‘Everythang’s Corrupt.’ The brand-new episode aired Friday at 6 p.m. ET/ 3 p.m. PT on FM – Fuse Music.

A televised version of iHeartMedia’s nationally-syndicated hit radio show, Big Boy’s Neighborhood, the series stars radio legend Big Boy as he entertains audiences daily with his high-energy mix of hip-hop, heart and humor. During the broadcast he will welcome the biggest names in music and entertainment, share his take on the latest news in music and pop culture and keep listeners laughing with hilarious bits, including the infamous phonetaps with “Luther Luffeigh.”

Episodes premiere same day as the radio broadcast and also feature Big Boy’s Neighborhood co-hosts Natalia Perez, Louie G, Ayydé and DJ Vick One.

Leroy Sanchez

Critically acclaimed singer-songwriter Leroy Sanchez will embark on a 14-city tour, kicking off October 17 in Los Angeles, CA in support of his new single and video, “Preacher,” set to release in partnership with BroadbandTV (BBTV) on all digital streaming platforms October 19. Select dates are in support of multi-platinum recording artist Andy Grammar’s national “The Good Parts” tour. Tickets are now available at www.leroysanchez.com.

“I have never felt so strongly about a song or the vision for it. It shows a very personal side of me that I’ve never shown before. It’s not easy to be vulnerable in front of an audience, but being honest and facing our weaknesses is what makes us stronger,” says Sanchez.

“Preacher” premieres on YouTube on October 19 and is now available to pre-save on Spotify and Apple.

Sanchez’s 2017 debut EP “Elevated” has garnered over 10 million digital streams (and growing), earning him two Teen Choice Award nominations and an opportunity to perform with Clean Bandit on the 2017 broadcast. The release of his debut single Man Of The Year received praise from Billboard and People.

In addition to having over 3.8 million subscribers on YouTube, Sanchez’s accolades include two Platinum-certified singles in Spain – Blas Canto’s “El No Soy” and Malu’s “Invisible.”

Over the past 18 months Leroy has grown a devoted fan base performing 100+ showsin over 20 countries, including sold out headline shows in Los Angeles, New York City, Chicago, Toronto, Amsterdam, London, San Francisco, Cologne, Madrid, and San Diego. Additionally, he has toured and worked with many notable industry hit makers, including Machine Gun Kelly, where he’s featured on the rapper’s track “Gone”, and now multi-platinum recording pop artist Andy Grammar.

Follow @Iamleroysanchez.

Tour Dates:

*supporting Andy Grammar’s “The Good Parts” tour

10.17 – Los Angeles, CA – Hotel Cafe

10.27 – Memphis, TN – Minglewood Hall*

10.28 – Oklahoma City, OK – The Jones Assembly*

10.30 – Omaha, NE – Slowdown*

11.01 – Boise, ID – Knitting Factory Concert House*

11.03 – Stateline, NV – South Shore Room at Harrah’s Lake Tahoe*

11.05 – Sacramento, CA – Ace of Spades*

11.06 – Las Vegas, NV – House of Blues Las Vegas*

11.08 – Anaheim, CA – House of Blues Anaheim*

11.09 – Ventura, CA – Majestic Ventura Theater*

11.10 – Phoenix, AZ – Crescent Ballroom*

11.12 – Dallas, TX – House of Blues Dallas*

11.13 – Austin, TX – Emo’s*

11.14 – Houston, TX – House of Blues Houston*

Janet Jackson On Big Boy’s Neighborhood

On today’s all-new episode of Big Boy’s Neighborhood, multi-platinum and Grammy award winning singer and songwriter Janet Jackson chats with Big Boy about her new music, her son and her recent collaborations with Daddy Yankee and J. Cole. She also shares how it feels to be back in the grind, and dishes her favorite curse word and the strangest thing a fan has ever given her.

The brand-new episode airs today at 6 p.m. ET/ 3 p.m. PT on FM – Fuse Music.

A televised version of iHeartMedia’s nationally-syndicated hit radio show, Big Boy’s Neighborhood, the series stars radio legend Big Boy as he entertains audiences daily with his high-energy mix of hip-hop, heart and humor. During the broadcast he will welcome the biggest names in music and entertainment, share his take on the latest news in music and pop culture and keep listeners laughing with hilarious bits, including the infamous phonetaps with “Luther Luffeigh.”

Episodes premiere same day as the radio broadcast and also feature Big Boy’s Neighborhood co-hosts Rea Natalia Perez, Louie G, Ayyde and DJ VickOne.

iHeartMedia × Inside Psycho

iHeartMedia To Air “Inside Psycho” Podcast Special On News/Talk Stations Leading up to Halloween 

The Special Event Marks First Time A Full Podcast Will Air on Broadcast Radio

 
iHeartMedia will air the acclaimed podcast “Inside Psycho” as a 1-hour special adapted from Wondery’s hit podcast throughout the weekend and leading up to Halloween on select iHeartMedia News/Talk radio stations across the country, including 710 WOR New York, 850 KOA Denver, 610 WIOD Miami, 1130 WISN Milwaukee and dozens more. This marks the first time a made-for-podcast show will air across broadcast radio, introducing podcasts to millions of new listeners. The 1-hour special as well as the entire “Inside Psycho” podcast series is also available on iHeartRadio— iHeartMedia’s free, all-in-one digital music, podcasting and live streaming radio service.

 
Mark Ramsey’s much-lauded “Inside Psycho” — a detailed look behind the scenes of the making of “Psycho”— is a mix of fact and partial fact, transporting listeners closely into the making of one of the most beloved horror films of all time. The 1-hour special event explores the controversial production of “Psycho” and recounts the terrifying true story of Ed Gein, the real-life inspiration for the film’s villain Norman Bates. It contains untold (and starkly compelling) stories of the film’s major players, including Alfred Hitchcock, Anthony Perkins, and Janet Leigh.

 
“Wondery has a roster of very engaging podcast content and Inside Psycho is no exception,” said Chris Peterson, Senior Vice President of Podcasting for iHeartMedia. “This brand-new ‘Podcast Meets Broadcast’ special will be the first of many seasonal podcast events across iHeartMedia stations. Almost everyone has heard of the movie ‘Psycho,’ which is why the haunting behind-the-scenes accounts told during this 1-hour podcast special makes for the perfect iHeartRadio podcast-to-radio event debut this Halloween. We couldn’t be more excited to share the Inside Psycho podcast with our millions of radio listeners across the country.”

 
Earlier this year, Wondery’s original six-part “Inside Psycho” ‘audiographic novel’ was enjoyed by hundreds of thousands on demand. Creator Ramsey is a well-regarded media consultant who works with numerous audio, publishing, and digital brands, including iHeartMedia, Apple, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports and more.

 
“I’m thrilled and proud that Wondery is working with iHeartRadio to produce this historic event, the first time a podcast will air on broadcast radio,” said Hernan Lopez, CEO of Wondery.

 
Additionally, Wondery just released the first episodes of “Inside The Exorcist,” a sequel to “Inside Psycho”—also from Mark Ramsey and available on iHeartRadio. This seven-part uniquely-produced podcast—even more detailed and gory than its predecessor—recounts the inside story of one of the scariest and most important movies of the Twentieth Century. “ITE” debuted on the top 10 in Apple Podcasts.  

 
iHeartRadio, iHeartMedia’s free streaming music radio service with more than 1.4 billion downloads and 100 million registered users, is dedicated to providing an all-in-one listening experience that helps users discover new podcasts alongside their favorite live radio stations, personalities and on-demand music. With iHeartRadio, listeners can enjoy their music and podcasts across more than 100 unique device platforms including in-car, in-home, on wearables, across gaming consoles and more – making their favorite audio content available everywhere they are, on the devices they use most.

 
For more information on the airing of the 1-hour special or to speak with Ramsey, contact David Berezin at wondery@RLMpr.com.

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ABOUT IHEARTMEDIA
With over a quarter of a billion monthly listeners in the U.S. and over 122 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.

 
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.4 billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.

 
ABOUT WONDERY 

Wondery, The Network of Storytellers, creates and curates immersive podcasts in the entertainment, true crime, audio drama, personal growth, business and home & family verticals. For more information visit wondery.com.