Posts tagged with "tech"

Twitter’s Future with Bitcoin

By: Sean Fontno, Elle Grant × Vaughn Lowery

Jack Dorsey always had a niche for technology. Back in 2000, he thought to himself, “What if you could share your status with all your friends really easily, so they know what you’re doing?” 6 years later, Jack Dorsey posted the very first tweet: “just setting up my twitter,” and became the company’s chief executive officer. In 2010, Dorsey started investing in the social networking company Foursquare and launched “Square.” Square lets people receive credit card payments through a mobile phone or computer. With his knowledge of social media and Square, it doesn’t seem like much of a surprise for Dorsey wanting to bring Bitcoin and Twitter together, creating something that can quickly connect people and their money.

What is Bitcoin? It’s a currency created back in 2009 by an unknown person using the false name of Satoshi Nakamoto. Have you ever been to the arcade or to the casino and received tokens or chips? Similarly, you must exchange real currency for cryptocurrency. Cryptocurrency is a digital currency that’s just like the normal United States Dollar (USD) but is protected by cryptography, which makes it impossible for scammers to attack this form of currency. It allows you to make payments online and money is easily moved place to place, account to account, with no credit card fees. With cryptocurrency being decentralized, YOU own that money. 

Along a contributing factor to this evolution in currency technology are NFTs. NFTs (non-fungible tokens) are the tokens used to buy things in cryptocurrency. NFTs helps the owner, artist, etc, earn a percentage of all the sales. It protects the unique original work being sold because in this day in age, everything is being used for something and wouldn’t you want your rightly earned money for that? They create an immutable record, keeping note of every sale. It’s the new modern step to your work or business. All you need is a smart device and an internet connection, and with just those two things, Dorsey’s goal to reach a worldwide audience will definitely be achieved. Especially as there are already 192 million daily active users on Twitter. 

Jack Dorsey sees a new chance to bring cryptocurrency into Twitter in the modern moment. Dorsey, who has been supporting Bitcoin for years, even discussed with his investors about the next steps. He told them it would help the company keep up with new market strategies. He explains how the native currency can help them move products like Super Follows, Commerce, Subscriptions, and Tip Jar. Dorsey sees this as an opportunity to “…reach every single person on the planet,” instead of doing the regular market-to-market approaches. So, Dorsey’s goal to always stay connected with people continues to be in play.

Bringing Bitcoin to Twitter seems like it will give businesses from small to big an option to increase profits and reach more audiences. With Bitcoin, you can create your own fees, avoid fraud, and kiss “three business days” goodbye! Having these benefits accessible on Twitter could be the next step for the social media of the future. 

sara davidson business illustration for use by 360 Magazine

BFUTR – Global Tech Summit

Toronto-based BPTN (Black Professionals In Tech Network) will host its third annual Black Tech Summit BFUTR (Be Future) 2021, the world’s largest virtual tech summit for Black professionals and allies on October 28th-29th. This year’s Summit features over 60+ Black professionals and allies participating in keynote addresses, workshops, and panel discussions, while boasting an exciting lineup of movers and shakers from major corporations across North America.

“The 2021 BFUTR Global Tech Summit is all about ‘Levelling Up’ your knowledge, your connections, your career,” explains Lekan Olawoye, BPTN’s Founder and CEO. “At BPTN we’re unapologetically Black, and the BFUTR Summit perfectly exemplifies this. We’ve worked tirelessly to bring Black professionals and allies two days of non-stop learning and networking, stacking our panels with amazing speakers from major corporations across North America, including LinkedIn, Asana, AWS, RBC and our title sponsor TD. And we’re proud to say that this year we’ve really #levelledup the Black Excellence we’re bringing to the table with special guest D.L. Hughley and star of ABC’s Shark Tank, and Founder and CEO of iconic Black brand FUBU, Daymond John. BFUTR is by the culture, for the culture and we can’t wait to show up and show off this year!” This year’s lineup is stronger than ever, and features industry titans from across sectors and industries; from D.L. Hughley (actor, broadcaster, comedian), Michelle C. Meyer-Shipp (MLB – Major League Baseball executive), and Janeen Uzzell (CEO, National Society of Black Engineers), all the way to Canadian tech stars including Lola Oyelayo-Pearson (Shopify) and Gladstone Grant (Microsoft).

At this year’s Summit, BPTN is on a mission to connect 20,000+ Black technology professionals from around the globe, with 60+ senior executives and speakers, over a two day period, from the comfort of one’s home. The BFUTR Global Tech Summit 2021 is where Black professionals come together to celebrate community and build the future of tech. Attendees will get exclusive access to the impressive list of local and international speakers from leading global organizations who are shaping the future of technology, leading the way in diversity and inclusive leadership, and taking a stance when it’s most needed to support their Black employees. Summit tickets are FREE ADMISSION for all Black self-identified professionals, while allies and supporters can purchase General Admission passes at BPTN.

Art by Mina Tocalini of 360 Magazine for use by 360 Magazine

Fabtech Conference 2021

By: Skyler Johnson

Coronavirus affected every single aspect of society, including factory labor. The Fabtech 2021 conference showcased the top metal forming brands in Taiwan, discussing the unique ways they were able to adapt to Covid-19. 

Mechalogix was the first company that spoke. They designed a system designed to lower labor costs through computers that actually monitor the performance of the machines and send back statistics to the operator, allowing the user to gain statistics from the strength of a saw blade to overall performance. If something needs to be replaced, the user will know, and a mechanic can be sent to the machine. But, no one needs to be watching the machines, which allows for a decrease in labor costs.

SEYI has developed a computer program that allows for users to interface with a lot of different aspects of the press, figuring out the analysis of the machine, including operation analysis and downtime analysis. Like with Mechalogix, the technology is able to send messages immediately to maintenance personnel.

Tailift has implemented a system to help in decreasing the time between taking orders and delivering products by using different web services that cut out the middleman between taking orders and delivering products, and have secured high speed internet and a strong firewall to do so. The company has also invested in technology including utilizing robot arms which help to increase efficiency and decrease maintenance costs

Da Jie is utilizing automated technology in order to avoid human cluster as a result of the pandemic, thus leading to more efficiency in production and 50% of the material being saved. SImilar to Tailift, the company uses robotic arms and other devices in order to save on cost. 

Ultimately, metal forming companies have implemented a lot of changes in order to deal with the pandemic, making their systems smarter and more efficient in the process. The pandemic has hurt everyone, but these factories were able to adapt.

Art by 360 Magazine for use by 360 Magazine

Dogecoin Festival Postponed

The founders of the first Dogecoin Festival have rescheduled the Dogepalooza festival which was to be held on Saturday, October 9, 2021 in Sugar Land, Texas at Constellation Field. Recent governmental mandates and public safety measures were taken into account to postpone the festival until Spring 2022. 

“The venue, founders, entertainers, and organizers did not make this decision lightly, states Damon Elliott, entertainer and Grammy award winning producer. All the original entertainers will be back in the Spring of 2022. 

We continue to support Dogepalooza and look forward to seeing everyone next Spring.” Participants and fans can count on icon and legendary performer Dionne Warwick; Grammy Award winning producer, DJ, singer, musician, songwriter and composer, and friend of Dogepalooza, Damon Elliott; rising star and classically trained pianist, Chloe Flower, who accompanied Cardi B at the Grammys, and channels Liberace in building a career on musical mash-ups; Break Free Worldwide breakdance competition; White Sun, Grammy Award winner for best New Age album; Lil Mook, an independent artist; Jason Dmore, a singer, songwriter and entertainment artist; plus many more top entertainers.

 Recent announcements included the partnering of Dogepalooza with Dogemongo, a game that allows users to catch Dogemon and was tested by one of Benzinga’s reporters. A new version of the game will feature a battle modus, where users go to locations and try to catch the Big 3D Dogecoin. After a specific number of rocketball throws, the lucky person wins the Big 3D Rocketball, valued between $500 and $100,000. Some Big 3D Dogecoins will be featured at Dogepalooza. Participants at the festival will have a chance to win a substantial amount of money. Dogemmongo will also continue to be a part of the new festival date. 

All purchased tickets will be refunded. Once a new date is secured, tickets will go on sale. All contest winners will still receive tickets to the festival. “Public Safety is paramount in our decision-making process, adds Rebecca Miller, Executive Director of Global Operations for the festival. Dogepalooza is a fun and entertaining Community Give-Back and Involvement Festival. The new date enables us to continue to build our all-star line up and plan for an even bigger event when mandates and restrictions are lifted.” 

Dogeplalooza, an authentic community driven Dogecoin Festival, is still slated to be held in multiple cities and countries around the globe. The online Doge community consists of millions of members from the world, across all social media platforms. 

Massive digital media attention is swelling as the enthusiasm for the event continues to explode. The event is family friendly and open to the public. One of the biggest supporters of Dogecoin is Tesla, Inc CEO Elon Musk. Dionne Warwick who will make a special guest appearance is also a Dogepalooza supporter comments, “I’m still looking forward to be a part of this meaningful festival which supports so many vital causes.” 

The rescheduled date in Spring 2022 will include Live entertainment from national and local headliners, major artists & DJs, Food & Drink,  Dogecoin & Dogepalooza Merchandise, Vendors, Family Fun Park, Fireworks, Charities, and Educational venues for learning more about how to use, accept, and understand Dogecoin. 

Charities supported by Dogepalooza

 A portion of proceeds from ticket sales will be donated to the American Cancer Society, the Lupus Foundation, Disabled American Vets (DAV), the Humane Society of Oldham County, Multiple Myloema Research Foundation, Khan Academy, and the Cerebral Palsy Foundation.

Top Freelance Tech Jobs

Ever since 2019, a series of unexpected turn-of-events has swept across the world. The most influential one being the Coronavirus pandemic, which resulted in a worldwide quarantine. After months and years of trying to get used to this new norm, people have started making this lifestyle as comfortable as they can. Some people are looking for new, more flexible, remote job opportunities, others are creating a business of their own. And one of the top self-employed businesses of the year is the tech industry. It’s not only something you can do remotely, but it’s also indispensable in our present lives and will continue to grow and take over all industries. This article will go over all trending freelance businesses in the tech industries you can start today!

Tech Consultant

Just as employees need help navigating the world of online audio or video communication, CEOs, company owners, managers, and even other freelancers are often looking for tech consultants to help them take charge of this new norm. These freelance consultants are usually hired on a one-time basis, and after the consultation is complete, the freelancers receive their payment and look for new clients. This is a great opportunity for those who already have a few contacts they can rely on. This is also a job that requires flexibility in financial areas. Some months you may have new clients every day, while others could be more quiet. But at the end of the day, a good tech consultant is highly sought-after, generously compensated, and it’s a fun, diverse job that never gets boring. It’s great for gathering new contacts, and broadening your horizon, and/or portfolio.

Remote Customer Service

Depending on your expertise, you can land great customer service opportunities. Because most companies are now operating completely remotely, at least one person is hired as a part of the IT team to help with technological difficulties. This isn’t something that’s difficult for most people familiar with tech. But a position like this presents a lot of different obstacles to the employee, meaning you need to be flexible as well as have fairly deep knowledge in all problems that may come your way. Some days you’ll be helping with network issues, while other days you’ll be searching for viruses. While this may seem mundane for some people, it’s an up-and-coming area of the tech industry, and for those starting out, this could be the perfect stepping stone.

Live Streaming Technician

Everyone is getting used to meetings, talks, and basically any form of communication migrating to online platforms. This is understandably overwhelming and comes with its own flaws. This is why most companies are now hiring “streaming technicians” to help ease the experience of employees. These technicians commonly specialize in sound and camera, OBS, live streaming, ZOOM, and the basic workings of online communication. While this position requires flexibility and patience, companies of all industries and sizes are looking for specialists in this area.

Technical Sales Consultant

Technical sales specialists, or sales engineers, focus on complex technical products aimed at businesses. They usually work in professional and scientific services and manufacturers of computers and electronic products. Some areas of employment within this industry don’t require full-time availability or in-person working. One of these areas is becoming a consultant. This not only means having flexible hours, and a project-based salary, but this is also a gateway towards a wide industry with a lot of potential!

Network & Communications Specialist

People who work in network and communications management are a part of the IT team, and help a company or organization achieve its goals for profitability, by implementing specific computer systems. Today, a specialist like this doesn’t need to be employed full-time, and most of the time doesn’t even have to be on-site to get the job done. Therefore, this is an excellent opportunity for the foundation of a freelance self-employed business.

Overall, there is a lot of potential in the tech industry, and new positions emerge on a daily basis. New software and tech solutions are being introduced every hour. And with more and more people relying on their safety and reliability, there’s an ever-growing need for specialists in the industry who could ease this migration to the tech world.

From consultation to customer service, there are thousands of opportunities people should take advantage of. Even if your interests in tech are only on a hobby level, a beginner’s knowledge is appreciated by many. Positions vary from full-time employment to project-based employment, but overall, a freelance career built on technical knowledge is definitely a path worth taking in this day and age. Additionally, it’s one of the best investments young adults can make for the foundation of their futures.

Hobamine: The Game Changing Discovery for a Long Life

By: Greg Macpherson, biotechnologist, author, “Harnessing the Nine Hallmarks of Aging.”

Free radicals are much-maligned molecules, blamed for causing many of the diseases we suffer from and even the aging process itself. We are regularly reminded of this in the fruit and vegetable isle at the supermarket and by supplement brands promoting antioxidants to counter the effect of free radicals. 

But dig a little deeper and you will discover that free radicals have an interesting little secret. It turns out that we need free radicals to be healthy. Free radicals are harnessed by our cells to send messages around the cell and between cells. Our immune system uses free radicals as part of its initial immune process (imagine free radical “bullets” being fired at an intruder) to slow the bugs down while the rest of our immune system jumps into action to fight off the infection.  

It turns out, for optimal health that we need to live in a “free radical goldilocks zone.”  Too many free radicals and we shift into something called oxidative stress and if that persists for too long then we are on track to get a disease.  But, if we have too few free radicals then it is equally harmful as our body loses the ability to mount a healthy immune response or to transmit messages that might notify the cell that something has gone wrong triggering a process where the cell removes itself for the health of the tissues that surround it.  

However, science is now telling us to go a little easy on antioxidants and not over do it. The clues have been there for a long time. A large study many years ago found that smokers, who create a burden of oxidative stress in their body with every puff, that took a vitamin E supplement had an increased risk of death. In another study, older adults that took antioxidants alongside exercise didn’t get the same level of muscle growth as their peers who went to the gym without taking antioxidants. In each case the antioxidants interfered with the healthy free radical signalling process creating a problem larger than the one it was aiming to solve. 

So how do we deal with the challenge of reducing oxidative stress whilst not over doing it and causing ourselves a serious health problem? Two strategies are coming to the fore. First, if you are going to take an antioxidant then take natural antioxidants that are derived from our diet such as curcumin, fisetin or pterostilbene. These bioactive molecules support the natural levels of antioxidants that our cells make to balance the levels of free radicals in our cells to keep us in the “goldilocks zone” and also have secondary health benefits, such ascurcumin, which is well known to reduce inflammation; fisetin, which is becoming well known as a senolytic, a molecule that helps remove senescent cells from the body; and pterostilbene, a molecule that activates key genes responsible for cellular repair and energy generation.  

The second strategy and is one of the most promising I have seen for a long time is taking a molecule called Hobamine (also known as 2-HOBA). Hobamine is an extract from the humble Himalayan Tartary buckwheat. It is an interesting molecule that protects our cells from the downstream effects of free radicals whilst leaving the healthy free radicals alone to do their work. How Hobamine delivers its health benefits is fascinating. It is a member of a new class of natural molecules called reactive carbonyl scavengers. While that is a bit of a mouthful you could also call it an antioxidant 3.0 or a smart antioxidant. It is so cutting edge that it is hard to find in most supplements. In fact, my company SRW is only the second company in the world to offer it in our Cel1 Stability supplement.

Hobamine works to mitigate the damage that free radicals cause in our cells. If you remember from grade school, free radicals are molecules that are unstable and all they want to find and react with is another molecule to becomestable. They damage our cells because in the process of getting stable they steal a molecule from a part of our cell. Free radicals are not picky and damage whatever is closest to them: our DNA, our delicate cellular machinery, or our cell membranes. In the process the free radical becomes stable but whatever they damage becomes radicalised and reactive. Because we are carbon based the most common downstream effect of free radical damage is the formation of reactive carbonyl species. These molecules are highly reactive and only persist for fractions of a second. They are so short lived that you can’t measure them, but you can measure the result of the damage they cause. 

Reactive carbonyl species bind with proteins, DNA and cell membranes affecting their function and, in some cases, interfere with the cells ability to remove the damage. Over time this is where the real damage from free radicals and oxidative stress is occurring within our cells and what is exciting is that Hobamine gives you a way, for the first time to slow the damage down. Hobamine neutralises the reactive carbonyl species before they have a chance to cause damage to the delicate cellular machinery, membranes and our DNA. 

What makes this doubly interesting is that researchers have discovered that the immune system is activated by the end molecules that result from the process between reactive carbonyl species and our cell membranes and this may be part of the reason that we experience increasing levels of inflammation as we age. 

Reactive carbonyl species and how to mitigate damage from them is now an active area of research and medical researchers have identified the link between reactive carbonyl species damage and diseases like Alzheimer’s, autoimmune, heart disease and high blood pressure. The list will continue to grow, and it is looking like the discovery of this new class of bioactive molecules could potentially reduce the burden of damage across our cells that we all accumulate as we age and potentially lead to helping protect ourselves from a wide range of conditions or better, get ahead of the damage and slow the aging process itself down. Hobamine is an exciting new tool in the fight to extend our health-spans so that we all get the opportunity to be healthier for longer. 

Biography:

Greg Macpherson is a pharmacist, biotechnologist, cellular health expert and author of, “Harnessing the Nine Hallmarks of Aging: to live your healthiest life.” For more than a decade, he has been working in the biotechnology sector, specifically focusing on the aging process at the cellular level. This work led him to discover ways to harness the nine identified, scientific hallmarks of aging, which is the premise of his book that addresses the natural aging process, how to age more favorably and simple strategies to slow the aging process and build a functional healthspan. Beyond theory and concept, Macpherson has used his entrepreneurial spirit to further develop solutions to this new paradigm of aging, described in his book, by launching SRW Laboratories, a science and research based company that curates the latest biotechnology research to formulate natural products designed to help slow the onset of aging and disease, and develop evidence based solutions for those who are experiencing age-related health concerns or who want to improve their healthspan. SRW, which stands for Science, Research and Wellness, is Macpherson’s natural world laboratory that will develop the preventative formulas for cellular health from nature required to slow down the aging process based on the nine hallmarks of aging, which include mitochondrial dysfunction, telomere attrition and cellular senescence, to name a few. With aging being the single biggest risk factor for developing disease, Macpherson’s mission to slow the aging process at a cellular level could help millions of people delay the onset of diseases associated with advanced aging like Alzheimer’s and heart disease and increase healthspan.

illustration by Mina Tocalini for use by 360 Magazine

Digital Transformation | How has technology changed your business? 

The use of technology is providing businesses a myriad of opportunities to connect with customers, educate their client base, promote products and services, track trends using analytics, and extend visibility beyond traditional company websites. This is especially important given the increase in remote working environments as well as the increase in electronic shopping. Customers and clients are reaping the benefits of this digital world and these business leaders are sharing the unique ways technology has changed their businesses. 

1. Zero Carbon Footprint

Brittany Kaiser, Chair of the Board of Directors Gryphon Digital Mining

Technology has made our business possible. At Gryphon Digital Mining, we create the world’s largest fully integrated pure-play Bitcoin miner with zero carbon footprint. Bitcoin mining is the process of creating a new bitcoin by solving a computational puzzle.

Bitcoin mining is necessary to maintain the ledger of transactions upon which Bitcoin is based. We are grateful that technology offers a world of possibilities.

2. Customer Education and Connection

Micheal Fischer, Founder Elite HRT 

Our business has been able to connect physicians with patients much more effectively and easily with online access. On top of that, patient education has been much easier for our Hormone Replacement Therapy (HRT) treatment plans, in order to ensure patients of their informed decisions. It’s been great to connect people to get them started leading healthier and happier lives. 

3. Refreshing Remote Work Structure

Samantha Charleston, VP Human Resources Newell Brands

For the time being, Newell Brands is continuing our remote work structure for the majority of the office population. A benefit of the new situation is it has given employees an outlet to try new things, think differently, share ideas and find solutions.

4. Business through Webapps

Amber Theurer, Chief Marketing Officer ivee

The ability for us to generate business through a webapp has been very beneficial for us, since apps are usually very user-friendly and virtually everyone is on their phones often enough as it is. By just tapping a few buttons on your phone, we can have a Registered Nurse provide IV treatment and other health and wellness services to you at your home or work in as soon as an hour. Without our platform, the process of being able to set up these appointments, and the subsequent efficiencies gained would not be nearly as impactful.

5. Educate and Connect through Blog Posts

Brandon Monaghan, Co-Founder Miracle Brand

Providing customers with more information through our blog has been a game-changer. Through this online community of readers, we have been able to establish a personal connection with our customers and eventual customers. We feel educating people through the blog about our products and providing other helpful tips aids in new and recurring sales from previous customers. 

6. Analytics Platforms for a Better Customer Experience

Benjamin Smith, Founder Disco

Using the vast amount of information available through analytics platforms like Google Analytics or SEMrush is pivotal to understanding how customers are finding and interacting with a website. Tracking behavior, identifying trends and roadblocks, analyzing search terms, and so on can help guide how to go about optimizing for a better customer experience.

7. Remote Business Connection and Productivity  

Joe Parenteau, Co-founder  Fable Home

Fable Home has almost always been a remote working business, with the option to come into the office as needed. Technology has allowed us to smoothly and effectively transition all of our employees to remote roles with success. We are able to communicate with video chatting and quick emails or Slack messages. Technology allows us to constantly stay connected and boost productivity levels!

8. Promote with Social Media using Analytics

Annabel Love, Co-founder & COO Nori Press

Technology has changed the way we promoted our business and got in front of the right customers. With social media, we wanted to target people who were actually interested in using our product, rather than just hoping the advertisements would do their job. Using analytics, we are able to target people who are more likely to be interested and use more optimization to increase sales. 

9. Create an Office Atmosphere at Home with Video Communication

Brittney Dolin, CEO Pocketbook Agency

If it wasn’t for the quick and easy adaptation our company experienced with technology, we would be in a very different place right now. Technology contributed to basic day-to-day practices in addition to assisting us in the trend tracking process. We were able to implement video chatting and Slack communication to help employees create a resemblance of office atmosphere at home. As trends changed, so did our goals! 

10. Track Customer Goals to Meet Needs

Jeff Goodwin, Sr. Director of Performance Marketing and e-Commerce Orgain

Technology has allowed the nutrition industry to skyrocket, as more information becomes publicly available and the interest for higher nutrition increased tenfold in the past decade. We are also able to track more accurately how health and fitness can help people reach their goals, and being able to formulate our products around those needs has become a lot easier. 

11. Attract Prospects from Anywhere without Travel 

Chris Bedi, CIO ServiceNow

Employers will quickly realize that they can start hiring anywhere and attract a whole new set of prospects. And even though there’s a level of Zoom fatigue that’s setting in from nonstop video calls, the travel market is forever changed, he predicts. The concept of getting on a plane for six hours for a two-hour meeting and being jet lagged, people are going to go — why?

The pandemic has changed the way we live life and do business. As Elon Musk says, “Some people don’t like change, but you need to embrace change if the alternative is disaster.” Technology allows you to grow, expand, and elevate your business. With the number of opportunities to incorporate technology into your practice, how can your organization use technology to its advantage today?

12. Increase the Confidence of Customers through Education of Products

Aidan Cole, CEO TatBrow

We have been able to inform and empower the public by adding a “How to Use” section to our website. This gives potential customers confidence in using our product and has been enhanced with the use of video to show TatBrow demos without customers even leaving our site! This makes it convenient for customers to purchase immediately following their exploration of these resources. 

13. Stay on Top of Trends to Increase E-Commerce

Chris Vaughn, Co-founder Saucey

Before the pandemic e-commerce sales were already on the rise. When the pandemic hit and everyone was forced to purchase their essentials through the internet, naturally sales sky-rocketed. The convenience of purchasing products and services shifted from real-time purchases (in-stores) to finding the best product or service (researching and analyzing online), so our technologies also made that shift. We were able to stay on top of trends by effectively tracking them! Quickly, consumers began developing e-commerce habits that significantly helped these businesses track their sales and network. 

14. Promote through Social Media and Web Platforms

Ben Teicher, President/CEO Healthy Directions

Being able to promote our podcasts from our website and on our YouTube channel has been really helpful for our business. Without these digital forms of media, we probably wouldn’t be able to communicate our expertise with the public to the same degree, nor would we be able to allow our prospects and customers to get to know our brand as well. 

15. SEO Marketing

Danielle Callabrese, COO De La Calle

An important component of technology is the work put into search engine optimization. Consumer behaviors have unmistakably changed. They are no longer casually shopping around in stores. Trends have indicated that consumers are researching products they are interested in purchasing before making the trip to their preferred retailer (whether that be in person or online). SEO marketing has been around for some time, but it wasn’t until the global pandemic that we saw this side of marketing truly take off.

Art by Mina Tocalini of 360 Magazine for use by 360 Magazine

2021 BattleBots World Championships

The hit TV show BattleBots, the world’s premier robot combat competition has found a new home in Las Vegas and tickets to be part of the live audience are on sale now. Robots from around the globe will convene to battle for the highly-anticipated 2021 BattleBots World Championship, which takes place inside the iconic BattleBox arena at Caesar’s Entertainment Studios on Aug. 23 through Sept. 4. Fans will witness world-class fighting machines and the very best domestic and international bots battling to the death in the hopes of being crowned the 2021 BattleBots World Champion. Presented by returning hosts Chris Rose and Kenny Florian, the sixth season of the popular show will air on Discovery Channel later this year.

More than 65 teams from the United States, Europe, Asia and South America will travel to Las Vegas with their fighting machines to slug it out in a series of battles to the death. The ultimate winner will take home the greatest prize in the sport: The Giant Nut, which is currently held by New Zealand’s End Game. The audience will witness the awesome spectacle of robot-on-robot, gear-grinding mayhem and see their favorite bots including Whiplash, Witch Doctor, Hydra, Blacksmith, Minotaur, End Game and Sawblaze. Also fighting this season is local favorite Jackpot, built by Las Vegas local Jeff Waters who had a record of 3-1 but lost in the Round of 32 in season five. He’s back this season to win the battle for Las Vegas.

There will be two ticketed sessions per day, culminating in the crowning of the 2021 BattleBots World Champion on Sept. 4. Dark days for the live show take place on Aug. 25, 26, 30 and Sept. 1.

BattleBots

BattleBots is the world leader in robot fighting sports. For over 20 years BattleBots has brought the joy of glorious robot fighting to TV and live audiences around the world.

BattleBots remains the most popular robotic combat sport in the world, created by Ed Roski and Greg Munson and now seen in over 150 countries. Produced by BattleBots, Inc. and Whalerock Industries, executive producers are Chris Cowan, Edward (Trey) Roski, Greg Munson, Tom Gutteridge, Aaron Catling and Evan Gatica. For Discovery Channel, Scott Lewers, Joseph Boyle and Wyatt Channell serve as executive producers, and Paola Espinosa as associate producer.

Las Vegas’ Own Team Jackpot

With the home field advantage this year, Team Jackpot co-creators Jeff Waters and Robert Stehn fully intend to keep the Giant Nut in Vegas. Waters discovered robotics as a kid by watching the original BattleBots and even created his own arena in his garage and began hosting small competitions. Eventually, Waters and Stehn sought to grow the robotics community in Las Vegas and created Vegas Combat Robots – their own robotics club. Jackpot is a weapon-focused robot with a dual vertical blade spinner called the Double Diamond. Team Jackpot has stayed true to their Vegas aesthetic by incorporating slot machine pull arms for the self-righter system and bottom-lit Lexan panels. They hold a season 5 record of 3-1 after being knocked out in Round 32.

Tickets

The five ticket types include:

$40 – General admission

$75 – Premium seating

  • Premium seats.
  • Free parking.
  • Special edition badge.
  • 5 Percent merchandise discount.

$125 – VIP

  • Backstage tour.
  • VIP swag bag.
  • Premier seating
  • Free parking.
  • Exclusive VIP badge.
  • 10 Percent merchandise discount.

$200 – Box suites

  • Seat up to six people.
  • Receive prominent television coverage.
  • Behind the scenes views but restricted view of the fights.

$1,500 – Super Ultra Mega VIP tickets are sold out, but a wait list is available by emailing this address.

  • Single tickets to all 18 sessions.
  • Backstage tour.
  • Free Rock Star parking
  • Free t-shirt and VIP swag bag
  • Special edition Super Ultra VIP badge
  • 15 Percent merchandise discount.

Space is limited. For more information and to purchase tickets, click HERE. Guests will not be admitted without proof of vaccination or negative COVID-19 test administered within the previous 72 hours. Tickets are non-refundable.

Health and Safety Info

We understand that the past year has been challenging for everyone and we feel fortunate that we are now able to stage this year’s BattleBots 2021 World Championship tournament in front of a live audience of fans. However, because we are taping the event for TV, there are certain restrictions we all must follow. Restrictions include:

  • All ticket holders, crew and builders must wear masks while visiting the BattleBots Studio Complex.

All members of the audience aged 12 years or over must show proof of vaccination against COVID-19 or proof of a negative test taken within the previous 72 hours (no proof of vaccination or negative test is currently required for children under 12, but all children must wear masks). Proof of vaccination and testing details can be found HERE.

How to Stay Safe Gaming Online

Online gaming should be a fun and rewarding experience that, critically, does not have any lasting impact. Staying safe online is vital, especially when gaming, as it is all too easy for a fun and innocent activity to become malicious when the right steps have not been taken. That does not mean to say that gaming online is a dangerous activity. In fact, when you take the right steps, online gaming can be just as safe as playing in person with friends.

Use a VPN

A Virtual Private Network, otherwise known simply as a VPN, is a great measure that everyone should use while gaming online. When you connect to a VPN, you connect to an encrypted server, which means that it becomes a lot more difficult for cybercriminals to track your movements. Not only does a VPN allow you to play anonymously, but it also hides your IP address, which makes you even more difficult to track.

Only Play on Trusted Sites

Before you begin playing online, it is important that you check to see that a site is trustworthy. There are many ways that you can check to see how trustworthy an online gaming site is; you could:

  • Check player reviews – looking at reviews of a gaming site, particularly the negative reviews, should help you learn if the site is unsafe. Make sure to check reviews at a respectable website.
  • Check for the right icons; some sites, like gambling sites, should be regulated by a range of international organizations. You should check to see if the site features the icons of the gaming authorities before playing.
  • Do your research; simply just reading up on the best gaming sites to use can help you to find the best, safe sites. Rather than doing the research yourself, you can easily compare the sites in one place and get playing a lot faster, safe in the knowledge that you are using a trusted site. Click here to compare. 

Keep Your Personal Information Private

Of course, sometimes, when you are buying an online game or signing up, you will have to input your personal details (only after checking the site is safe), but in other situations, you should keep your information private. For example, if you are playing an online multiplayer game, you should avoid using or giving out any personal information, including your name or location. Even if a player seems to be a friend of yours, you should never exchange personal information.

It is also vital that you use an appropriate username that does not give too much of your personal information out. You should also make sure to have a different password for every online gaming site that you use.

Install Anti-Virus Software

If you have taken the previous steps, then you can be pretty confident that you will be safe while playing online, but it is always better to be safe and sorry. You should install anti-virus software on your device to give you that extra layer of added security.

If you are playing games on a free site, it is common for these sites to use adverts, some of which might host more harmful, malicious software. You should be using a VPN and anti-virus software at all times to make sure you are staying safe online, whether you are playing a game or reading Wikipedia. 

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illustration by Samantha Miduri for use by 360 Magazine

TikTok’s Explosive Growth

TikTok is world’s most popular mobile video app with 660 million downloads in 2020

Despite facing competition and privacy concerns, TikTok’s 2020 growth appears to have solidified. It has now emerged as the most popular mobile video platform for the last year.

Data acquired by Finbold indicates that TikTok was the most popular mobile video app in 2020 globally, with 660.12 million downloads. Singapore’s Likee trails TikTok, accounting for 270.3 million downloads, while SnackVideo ranks third with 233.57 million downloads.

Despite strong brand support and longevity, YouTube ranks fourth with 222.7 million downloads, while TikTok Lite ranks fifth with 141.89 million downloads.

Other mobile video apps with significant downloads include Moj (93.87 million downloads), Zili (84.11 million downloads), MX TakaTak (81.7 million downloads), Josh (78.13 million downloads), and Uvideo (74.95 million downloads).

Pandemic impacts TikTok’s growth 

TikTok’s growth was accelerated early last year and the report highlights some of the driving factors. According to the research report:

“The app experienced rapid growth in the wake of the coronavirus pandemic, especially with the emerging lockdowns. During the lockdown, many people had to stay at home with apps like TikTok keeping people engaged leading to a snowballing effect.”

The app’s growth has also emerged from factors like the ability to offer users an alternative way of sharing content online by creating short videos with music, filters, and other captivating features.

TikTok’s growth has come amid increased challenges ranging from privacy concerns in the United States that saw the app almost get banned. Notably, the app was banned in India, losing a key market.

Furthermore, the app is still facing competition from established platforms like Facebook and Instagram.

Read the full story with statistics here