Posts tagged with "motortrend"

Photo courtesy of ELEVATE for use by 360 Magazine

Hot Rod Announces Power Tour 2021

MOTORTREND ANNOUNCES REGISTRATION IS NOW OPEN FOR THE 2021 HOT ROD POWER TOUR, The nation’s largest & most recognized traveling car show returns August 23-27, 5,000+ total performance cars will roll through the Midwest, Registration and further event details available here!

Registration is now open for Motortrend’s legendary annual event, Hot Rod Power Tour Presented by HP Tuners and Driven by Continental Tire. Celebrating 27 years in 2021, the world’s largest traveling car show will once again roll through the heartland of hot rod culture as it returns to five cities in the Midwest beginning Monday, Aug. 23 through Friday, Aug. 27, 2021. For registration and event details, visit their website.

Hot Rod Power Tour is widely considered to be the finest high-end hot rod–based automotive tour in the world, bringing together more than 5,000 vehicles. Classic cars, hot rods and trucks travel city to city while performance car lovers, Hot Rod editors and photographers follow alongside the tour, cruising through small town America like one big family reunion road trip. Participants can join for one day, two days, or be a Hot Rod Power Tour long hauler and join for all five days.

The Hot Rod Power Tour is back after a year’s hiatus and the staff and I couldn’t be happier, said Hot Rod Editor-in-Chief John McGann. We can’t wait to be part of the world’s largest rolling car show again, thanks to the help and support from our fans, participants, and sponsors.

Hot Rod Power Tour Presented By Hp Tuners And Driven By Continental Tire 2021 Schedule

  • Kickoff / Day 1: Monday, Aug. 23 – Summit Motorsports Park in Norwalk, Ohio

  • Day 2: Tuesday, Aug. 24 – Montgomery County Fairgrounds in Dayton, Ohio
  • Day 3: Wednesday, Aug. 25 – Lucas Oil Raceway in Indianapolis, Indiana
  • Day 4: Thursday, Aug. 26 – World Wide Technology Raceway in St. Louis, Missouri
  • Day 5: Friday, Aug. 27 – State Farm Center in Champaign, Illinois

Attendees are invited to make some power with the HP Tuners Dyno sponsorship and burn some rubber in the HP Tuners Burnout Box at select stops along the tour! Event-goers can stop by the main HP Tuners trailer to meet the team, learn about products, and get a free t-shirt. Staff will also randomly give away swag bags with product during the event to participants wearing HP Tuners merchandise.

There are few things better than joining a lineup of hot rods and muscle cars across a multi-city road trip, said HP Tuners Director of Marketing Eddie Xu. HOT ROD Power Tour is the ultimate celebration of horsepower and all things automotive, and HP Tuners is excited to present this year’s tour and share our latest and greatest products with all the automotive enthusiasts out there!

Registration Information and Spectator Tickets

All vehicles and spectators must pre-register before arriving at the first venue they attend. Spectators can come out and witness the Hot Rod Power Tour spectacle at no gate admission cost, but must register for a free ticket at their website to be guaranteed entry. Spectator parking is located away from the show grounds and parking charges may apply in some locations. 

Participants may register a vehicle for just one day, two days, or for the best value the entire event as a Long Hauler. Vehicle registration is open to any year, make, or model. Registration is now open at their website.

Economic Impact

Hot Rod Power Tour brings significant impact to the economies of each of its tour stops. Hotels, restaurants, and local establishments play host to tour participants, who are relaxed and enjoying the lifestyle of the ultimate hot rodding journey. Hot Rod Power Tour annually attracts participants from around the world who plan for months or even years to make the trip, and they come prepared to make each stop a memorable experience. 

Connect

For more information on the tour, visit their website, Facebook, Twitter and Instagram.

Health and Safety Precautions Overview

All stops will adhere to federal, state and local health and safety guidelines related to COVID-19 and follow a plan approved by local health departments.

About Hot Rod

Hot Rod has been the most recognized brand in the world of high-performance cars since the iconic American magazine was founded in 1948. Today, the authoritative Hot Rod media footprint connects with more than 5 million individuals per month. The Hot Rod Network includes HOTROD.com; the two largest events of their kind, Hot Rod Power Tour and Hot Rod Drag Week; plus Roadkill and Hot Rod Garage shows on the MotorTrend App, the world’s only auto-dedicated subscription video-on-demand service.

About HP Tuners

HP Tuners is a company focused on providing industry leading automotive calibration tools for everyone. With comprehensive hardware and software resources designed to address various diagnostic, data logging and calibration needs, HP Tuners brings unmatched products for modern OBD vehicles. The tools offered by HP Tuners give you an endless array of digital adjustments, seamless live logging, vehicle diagnostics and tuning abilities. Whether you are building a dedicated track car, a next level streetcar, or just want more fuel efficiency or better towing for your daily driver, HP Tuners has the tools to get the most out of your vehicle. For more information, visit their website.

About MotorTrend Group

MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend TV and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MotorTrend, Hot Rod, Roadkill, Automobile, and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers, culminating in 1.3 billion monthly impressions across all platforms, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend App, the only auto-dedicated subscription video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring world.

Rimac Automobili illustration by Mina Tocalini for 360 Magazine

HOT ROD POWER TOUR AND DRAG WEEK

MOTORTREND ANNOUNCES 2021 DATES AND LOCATIONS FOR HOT ROD POWER TOUR
AND HOT ROD DRAG WEEK: AUGUST 23-27 and SEPTEMBER 12-17.

6,000+ total performance and street cars will roll through the Midwest. Registration and further event details will be available in April 2021.

Mark your calendars! Two of MOTORTREND’s premier annual events are returning in 2021: the world’s largest traveling car show HOT ROD Power Tour (Monday, Aug. 23 through Friday, Aug. 27) and the fastest streetcar competition in America HOT ROD Drag Week (Sunday, Sept. 12 through Friday, Sept. 17). Both events combined boast upwards of 6,000 participating vehicles.

“This year we are more excited than ever to host two of our signature annual events in HOT ROD Power Tour and HOT ROD Drag Week,” said HOT ROD’s Editor-in-Chief John McGann. “These events exemplify the core of what we do – and we wouldn’t be able to make it happen without our amazing participants. I am grateful and looking forward to a great year ahead.”

Celebrating 27 years in 2021, the legendary HOT ROD Power Tour Driven by Continental Tire will once again roll through the heartland of hot rod culture as it returns to five cities in the Midwest beginning Monday, Aug. 23 through Friday, Aug. 27, 2021. More than just a traveling car show, HOT ROD Power Tour is widely considered to be the finest high-end hot rod–based automotive tour in the world, bringing together more than 5,000 vehicles. Classic cars and hot rods travel city to city while performance car lovers and HOT ROD editors and photographers follow alongside the tour, all cruising through small town America like one big family reunion road trip. Participants can join for one day, two days, or be a HOT ROD Power Tour long hauler and join for all five days.

HOT ROD POWER TOUR 2021 SCHEDULE

  • KICKOFF / Day 1:Monday, Aug. 23 – Summit Motorsports Park in Norwalk, Ohio
  • Day 2:Tuesday, Aug. 24 – Montgomery County Fairgrounds, Dayton, Ohio
  • Day 3:Wednesday, Aug. 25 – Lucas Oil Raceway, Indianapolis
  • Day 4:Thursday, Aug. 26 – World Wide Technology Raceway, St. Louis
  • Day 5:Friday, Aug. 27 – State Farm Center, Champaign, Ill.

MOTORTREND also announces a return to four classic Midwest tracks for the 17th annual HOT ROD Drag Week presented by Gear Vendors Overdrive, when the “Fastest Street Car in America” will be crowned beginning Sunday, Sept. 12 through Friday, Sept. 17, 2021. The world’s toughest competition to find the ultimate street-legal drag car, HOT ROD Drag Week puts competitors to a grueling test over five days of action-packed drag racing, requiring racers to drive their vehicles on a specified route from city to city, upward of 1,000 miles, while securing the quickest possible elapsed time across the five days. During the competition, drivers provide photographic evidence to prove they have adhered to the prescribed route. Some of the nation’s top racers participate annually, including past champions Tom Bailey and Dave Schroeder.

HOT ROD DRAG WEEK 2021 SCHEDULE

  • Registration, Tech Day, and Test ‘n’ Tune: Sunday, Sept. 12 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 1: Monday, Sept. 13 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 2: Tuesday, Sept. 14 – Summit Motorsports Park in Norwalk, Ohio
  • Racing Day 3: Wednesday, Sept. 15 – Lucas Oil Raceway in Indianapolis
  • Racing Day 4: Thursday, Sept. 16 – Byron Dragway in Byron, Ill.
  • Racing Day 5: Friday, Sept. 17 – US 131 Motorsports Park in Martin, Mich.

FOLLOW BOTH EVENTS

For more information, follow HOT ROD Power Tour and HOT ROD Drag Week at this website; Facebook, Twitter, Instagram.

HEALTH AND SAFETY PRECAUTIONS OVERVIEW

All stops will adhere to federal, state and local health and safety guidelines related to COVID-19 and follow a plan approved by local health departments.

About HOT ROD

HOT ROD has been the most recognized brand in the world of high-performance cars since the iconic American magazine was founded in 1948. Today, the authoritative HOT ROD media footprint connects with more than 5 million individuals per month. The HOT ROD Network includes HOTROD; the two largest events of their kind, HOT ROD Power Tour and HOT ROD Drag Week; plus Roadkill and HOT ROD Garage shows on the MotorTrend App, the world’s only auto-dedicated subscription video-on-demand service.

About MotorTrend Group
MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend TV and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers, culminating in 1.3 billion monthly impressions across all platforms, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend App, the only auto-dedicated subscription video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring world.

 

 

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand

MotorTrend × HOT WHEELS

For more than 50 years Hot Wheels® has captured the imaginations of kids and adults worldwide with incredible, boundless automotive design possibilities. MotorTrend is bringing the kid in all of us inside the remarkable world of Hot Wheels in the original short-form series LIFE SIZE, streaming now on the MotorTrend App, the only subscription streaming service dedicated entirely to the motoring world.

In every episode of LIFE SIZE, professional race car driver and builder Nicole Lyons explores the real-world, full-scale versions of vehicles from the Hot Wheels Garage of Legends, an elite collection of Hot Wheels cars. These automotive creations are rarely seen. Lyons not only details the unique designs and interesting facts of each vehicle but gets to do something many people only dream of doing – taking the life size version for a test drive.

The first episode, “Bone Shaker”, streaming now on the MotorTrend App, shines the spotlight on what quickly became one of the most beloved, collectable Hot Wheels after debuting in 2006. Bone Shaker was created by the legendary “Mr. Hot Wheels” – Larry Wood. It’s an open roof, skull-grilled, spinal-column shifted hot rod that epitomizes what people love about both Hot Wheels and homemade cars. Lyons meets up with Larry Wood at the 2019 Grand National Roadster Show where they discuss Wood’s more than 50 years at Hot Wheels, the influences on Bone Shaker’s design and the subtle difference between the diecast hot rod and the life size version. Finally, Lyons takes the Bone Shaker for a drive, really opening it up so audiences get a sense for what 425 horsepower can do in a 1932 Ford style hot rod.

Upcoming episodes of LIFE SIZE premiere Mondays on the MotorTrend App including:

“Twin Mill”

Monday, March 30

The Twin Mill is largely thought of as the car that defined Hot Wheels and is so iconic that it was the first car Hot Wheels commissioned to make life size. Twin Mill has two engines, two superchargers and zero visibility. Lyons visits Action Vehicle Engineering (where these cars are maintained) and talks to Hot Wheels’ Sr. Design Manager for Die-Cast Vehicles, Bryan Benedict. Bryan lends insight into the monumental influence that the Twin Mill has had within Hot Wheels, his personal career and the car world at large. After Nicole and Bryan highlight all the full-size Twin Mill attributes, Lyons takes the temperamental, dual engine behemoth on a test drive through the desert where things get smoky.

“Hot Wheels Stunt Cars”

Monday, April 6

As kids, everyone loved sending Hot Wheels cars through a loop or off a jump – imagining what it would be like to do that with real cars. Hot Wheels decided to make that dream reality in 2012 when they sent two cars through a six-story loop and had another perform a record-breaking corkscrew jump. On this episode, Lyons meets with Alton Takeyasu, the man in charge of the stunt cars and Tanner Foust, one of the daring men to get behind the wheel. Lyons learns what it takes to make it through these crazy stunts and what modifications had to go into the cars. Afterwards, Lyons and Foust hop in the stunt cars –

the Loop Coupe and the Corkscrew Buggy – for a drive around Willow Springs Raceway, learning that these stripped-down powerhouses were not built for comfort.

“Brendan Vetusky Firebird”

Monday, April 13

Every car in LIFE SIZE was a car designed in 1:64th scale first and then built full scale. Brendon Vetusky, a Hot Wheels designer, did the opposite by making a full-sized 1967 Firebird first then turning it into a Hot Wheels die-cast vehicle. In this episode, Lyons meets Brendon in California where he built the Firebird in his driveway. Brendan takes viewers through all the modifications he made to the Pontiac as he built it into a stripped down, racecourse ready monster. Also, he talks about how he became a designer at Hot Wheels, his history with die-cast cars, and the overlap between making full sized cars and working for Mattel. Because the car was built for the track, Lyons hops in the passenger seat as Brendon crushes a rallycross course at Famoso Raceway.

“Deora II”

Monday, April 20

The Deora was one of the original Hot Wheels cars to come off the line in 1968. It was a weird looking take on a Dodge pickup concept with two surfboards that people loved. It has long been the illustration of how Hot Wheels captured the hearts and minds of young, American car lovers. In 2000, Hot Wheels issued the Deora II, and for their 35th anniversary in 2003, they commissioned the full-sized version. Lyons gives viewers the low down on the Chip Foose designed, full-size Deora II – from its bubble shaped cockpit to its supercharged rear engine powerhouse. Lyons then has fun taking Deora II on a cruise up the Pacific Coast Highway, where it turns heads.

“Character Cars”

Monday, April 27

Over the years Hot Wheels has created cars based upon fan favorite characters from the worlds of film and television. In the finale episode of LIFE SIZE, Lyons explores the challenges to designing a car based upon a fictional character, as well as the ability to stay faithful to the original when creating a life size version.

About LIFE SIZE Host Nicole Lyons

Nicole Lyons followed in her father’s footsteps as a race car driver and engine builder, eventually starting in the National Hot Rod Association (NHRA) Super Street class in 2005 before moving on to Super Gas and Super Comp the next season. Lyons is the first African American woman to compete in the NHRA Top Sportsman and American Drag Racing League Top Sportsman classes. She also made her mark in Outlaw Pro Mod, winning several events. In 2013, she started racing in the NASCAR Whelen Series, a points championship for short track racing. Not only is she the first African American woman to finish a Whelen race, she is the first woman to compete in NASCAR and NHRA in the same season. In addition to racing, Lyons owns the automotive restoration shop Cole Muscle Cars. She was also featured as an engine specialist in TV series “Car Warriors”.

The MotorTrend App offers nearly 8,000 episodes and roughly 4,000 hours of world-leading automotive series and specials including the most complete collection of classic TOP GEAR (200+ episodes and specials spanning seasons one thru 25), the upcoming all-new TOP GEAR AMERICA and every season of ROADKILLWHEELER DEALERSFAST N’ LOUDOVERHAULIN’BITCHIN’ RIDESTEXAS METALIRON RESURRECTION and many more. The MotorTrend App is available for Prime Video customers in the U.S. on Prime Video Channels and on Amazon FireTV in addition to other media players and streaming devices including Apple TV, Roku, Google Chromecast and on the web, as well as across iPhone, iPad, and Android mobile devices.

LIFE SIZE is produced for the MotorTrend App by MotorTrend Studios. Levi Rugg is executive producer for MotorTrend Studios. For MotorTrend Group, Mike Suggett is head of programming and development and Alex Wellen is global president and general manager.

About Mattel

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

About MotorTrend Group

MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend TV, formerly Velocity, and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers, culminating in 2 billion monthly content views across all platforms, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend App, the only auto-dedicated subscription video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring world.

About Discovery

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.

*Photo credit: Povi Pullinen

2019 INFINITI QX50

2019 INFINITI QX50

By Vaughn Lowery × Anthony Sovinsky

As of late, we had the opportunity to test drive a pre-production QX50 during a three-day press launch at West Hollywood’s newest boutique property, La Peer Hotel.

The days are slowly fading, at least in the automotive industry, where bigger isn’t always better. The biggest engines, the most valves and absurd fuel consumption aren’t necessarily needed to create fast responsive engines. For Earth’s sake, this is a very economical and environmentally friendly path to take. Less fuel consumption while improving power output is the wave of the future and Infiniti is one of many leading the way. The newly redesigned 2019 Infiniti QX50 stocks a VC-Turbo Engine with all-new DriverAssist technology and lightweight skeleton.

Let’s start with the heart of the vehicle -the engine. What’s important to note is how much more economical the VC-Turbo Engine is in comparison to the 2017 QX50 and its stiffest competitor, the Lexus RX. The newly designed engine is a 2.0 liter turbocharged 4-cylinder which produces an impressive 268 horsepower @ 5,600 rpm while creating an astonishing 280 lb-ft of torque @ 1,600 rpm. This means quicker acceleration and consistent pull through the entire power band. The QX50 is able to stretch a gallon of fuel up to 27 mpg city/hwy which is a 35% increase in fuel economy from the previous model, making it the most economical vehicle in its class. The Lexus RX comes in 4 mpg less while also lacking in the torque department. Infiniti for the win!

Complementing fuel efficiency is its all-new lightweight platform. The frame only weighs 923.7lbs and the weight-to-size ratio is the best in class. Designed from high tensile material it enables the car to resist flex, vibration and reduces noise pollution inside the cabin for a more luxurious ride. Now fitted with McPherson suspension, commonly used on BMW, the QX50 is ready for spirited driving. Furthermore with the increased structural integrity, the suspension appears to be more responsive, providing the driver with greater control and cornering.

When it comes to safety, there’s one thing which comes in mind – how well does it stop? Infiniti added a new braking system designed for control under most conditions. The vehicle is fitted with ventilated front brakes which are larger than the previous model, measuring in at 13 inch in diameter. Moreover, a new brake booster and tie rod system has been added to reduce the need for higher brake pedal pressure. Depending on customer preference, there are two wheel/tire and two drivetrain options available. The tires come in 19 inch wheels with 235/55R19 tires or 20 inch wheels with 255/45R20 tires – both available in run flats and reinforced rubber sidewalls to allow up to 93 miles with reduced air pressure. For the drivetrain, one can choose between the intelligent AWD or the standard FWD. Better grip, braking and handling attributes can be expected with the AWD upgrade.

The exterior stays true to Infiniti’s “Powerful Elegance” language. Several features set this model apart from its predecessors. It’s overall sculpture is influenced by aerodynamic efficiency which adds to the muscular yet sleek design of the crossover. Every curve (mostly on the hood) and shape of the QX50 is fully functional, improving its drag coefficient by 6%. The front fascia boasts its usual distinct double arched grille. Furthermore, it is equipped with the signature LED headlight design that gives an appearance of an intense stare-down. Slightly sitting higher with larger wheels, you are reminded, ‘its more than just a good look but a sporty companion.’

Ergonomics are apparent inside the cabin. Upfront are two zero-gravity NASA seats alongside of a passenger-minded asymmetrical architecture, allowing both driver and passenger to feel connected and co-operative. On the dash board sits the InTouch infotainment center featured on dual screens for ease and convenience. It allows passengers to stream media from handheld devices via Bluetooth – including music ,texts and photos (Apple CarPlay and Android Auto are not yet available). The Bose Performance Series audio system is designed specifically for the QX50’s underpinnings to produce optimal sound quality. It’s loaded with 17-speakers and delivers an unmatched audible experience. Above head is panoramic moon/sunroof which stretches from the front to back seats complete with a motorized blackout curtain. It enhances the roominess, especially for backseat passengers who wish to stargaze. Also in the rear is a sliding rear bench which alters both legroom and cargo room for whichever is needed most. The quilted seat packages offer a bespoke feel coupled with ultra suede middle console, pillars and headliner. Moreover, manually retractable rear window nets offer additional privacy as well as sun protection when paired with factory tint.

Driver connectivity is further enhanced with ProPilot – a feature which allows single lane driving assistance. This helps with driver fatique during bumper-to-bumper traffic and long drives. As the name implies, this patented technology assists the driver in identifying road hazards as well as other drivers which could potentially cause accidents. Moreover, ProPILOT also helps manage acceleration, braking and steering in single lane travel. For whatever reason, when activated it makes both the steering and brakes feel firm and tenacious. We tested it on the whiny roads of Muholland Drive; and it practically drove itself even while descending (activation normally lasts upto 20 secs or until it falls back in between the 2 lines). In addition, the newly introduced heads-up display in lower windshield allows the driver to fixate more on the road and less on the navigation. Also works well with polarized eyewear and shades.

In short, the 2019 Infiniti QX50 AWD fully loaded model prices just under $60,000 which isn’t quite so bad considering the brains of this bodacious beauty. Not to mention, the overall performance is extremely desirable and nimble at times. This is an amazing buy for a millennial executive with room for a modern family or empty nesters with a few adult children in tow.

For additional information on this vehicle and available trims visit: http://www.infinitiusa.com/crossover/2019-qx50/