Posts tagged with "Auto Interest"

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand

2021 Toyota C-HR Nightshade Edition

By Chris Gates × Vaughn Lowery

The 2021 Toyota C-HR Nightshade Edition offers luxurious features coupled with affordability for the perfect winter ride. Starting at $24,245 MSRP (excluding DPH), features for the all-new Nightshade edition include Black fabric interior with gunmetal trim, Black 18” alloy wheels, Black Lug Nuts, Black Door Handles, Black Chin Spoiler and Black Badges. The collective look is chic and refined.

Never one to blend in, the C-HR Nightshade Edition is available in exterior colors Black Sand Pearl, Blizzard Pearl with Black Roof, Magnetic Gray Metallic with Black Roof, and Supersonic Red with Black Roof. And overall, the C-HR packs a lot of attitude in a compact package all on its own, measuring 172.6 in. long on a 103.9 in. wheelbase – making the C-HR a tight, agile form that’s a joy to wheel through urban areas. The C-HR offers a modern and uncluttered interior with a bold placement of accents and a driver-centric orientation. They call it “MeZONE,” but it’s hardly selfish at all. It means fun for the driver and welcoming for passengers.

For 2021, the Toyota C-HR now comes standard with Toyota Safety Sense (TSS 2.5) across all grades. Safety and excitement all in one stylish package! Additionally, all 2021 C-HR models come standard with Apple CarPlay and Android Auto compatibility. In addition, all trims come standard with SiriusXM® All Access 3-Month Trial Satellite Radio.

The 2021 Toyota C-HR possesses an engine with a 2.0-Liter 4-Cylinder DOHC 16-Valve with Valvematic, 144 hp @ 6100 rpm/139 lb.-ft. • at 3900 rpm. Mileage estimates on the vehicle are 27/31/29 (mpg city/highway/combined, respectively).

This holiday season, consider investing in the new 2021 C-HR, an investment sure to please!

Rolls Royce, Rose, Muse, Vaughn Lowery, 360 Magazine,

ROLLS-ROYCE EXPLORES A VERY UNIQUE MUSE: A ROLLS-ROYCE ROSE

This year more than ever, as we have been confined to our homes while the natural world flourishes around us, we are reminded of the wonders of nature. Spring is a time of hope and optimism, when bird song crescendos and flowers greet us with heady scent and vibrant colour. As we approach the first ever online RHS Chelsea Flower Show, Rolls-Royce looks a little closer to home and reflects on a Bespoke and storied rose, preparing for an abundant bloom.

In the courtyard of the Home of Rolls-Royce in Goodwood, West Sussex, a rare flower — the Phantom Rose — is cultivated. Bred solely for the marque as a source of inspiration, Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence is the only place in the world where this rose can be found.

British Rose breeder Philip Harkness, of the award winning Harkness Roses, bred the Phantom Rose especially for the Rolls-Royce Bespoke Collective. His family has been breeding roses since 1879, establishing a tradition of beautiful blooms associated with the Harkness name. Today, plants and flowers bred by Harkness Roses remain a constant favourite on the international horticultural scene, winning gold at the prestigious RHS Chelsea Flower Show more than 25 times in the last 50 years.

On commissioning the rose, Rolls-Royce Bespoke Designer Sina-Maria Eggl, commented, “The rose had to embody Rolls-Royce’s poise, elegance and allure. The result was a very pure, delicate but voluminous white flower: sensual, but strong in presence, with an alluring aroma and extra winter durability.”

The Phantom Rose grows in a specially designed bed, fringed with lavender, running alongside the reflection ponds adjacent to the marque’s award winning Sir Nicholas Grimshaw plant. Indeed, it is no coincidence that both Rolls-Royce associates and the marque’s Bespoke Designers can view the rose bed through the plant’s floor-to-ceiling glass as they work.

The Phantom Rose is a blousy, creamy-white flower, offering a full bloom of 50 petals and a rich perfume. Harkness describes it as a quintessentially English rose, which took eight years to develop. It was, he says, a labour of love. “A rose has the ability to captivate you on many levels. It is a thing of beauty, it can stimulate the senses with wonderful perfume, the soft touch of the petals or the rasping pain from a thorn. It touches our emotions, signifies love and appears in some of our finest poetry. How can a simple flower live up to this expectation? The rose that Rolls-Royce has commissioned makes easy work of the task. Observe the glory of the bloom. There can be few more enjoyable experiences, thanks to the unending generosity and diversity of nature captured in one single rose.”

In 2017, an iteration of the rose debuted in a one-off design for Phantom’s Gallery. The Gallery is protected by an uninterrupted piece of glass that spans the width of the marque’s flagship, behind which a recess presents an up-lit stage, becoming an area for patrons to embrace the unique storytelling characteristic of the marque.

Stems of the rose were flown to awaiting master artisans from world-renowned porcelain manufacturer Nymphenburg, Bavaria, Southern Germany. Here, the rose was examined in its varying stages, from bud to full bloom, before being crafted by hand for the Gallery in the finest black and white porcelain ever created by the company. The development process alone lasted three months in order to achieve the same level of delicacy as the Phantom Rose itself.

More recently, the Phantom Rose acted as a primary point of inspiration for Rolls-Royce Bespoke Designer Ieuan Hatherall. It was here that an extraordinary Bespoke commission began, consisting of over one million stitches, for a Swedish entrepreneur with a passion for flowers. The Phantom Rose is illustrated in varying stages of maturity in the finest embroidery throughout the interior of a highly unique, one-of-a-kind Phantom.

Ieuan Hatherall commented, “There is a transcendent beauty when a rose garden is in full bloom. The commissioning patron wanted to create that same feeling of awe; an abundance of flowers to lift the spirit and celebrate nature’s decadent beauty.”

Ahead of the first ever online RHS Chelsea Flower Show, 18-23 May, Rolls-Royce releases an extended interview with the commissioning patron of The Rolls-Royce Rose Phantom. Click here to view the extended film.

Rolls Royce, Muse, Rose, Vaughn Lowery, 360 Magazine,