Posts tagged with "new cars"

Bugatti via Bugatti for use by 360 Magazine

Bugatti Ending Chiron Production

With global demand for the Bugatti Chiron surging in Q3 2021, production of the limited run of 500 has now entered its final phase. Fewer than 40 Chiron models remain available to order, in a Chiron Pur Sport or Super Sport model, rounding off a remarkable era of Bugatti’s history

The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing.

Four years since the very first of 500 bespoke units left the Atelier in Molsheim, the Chiron now enters its final production phase in Pur Sport and Super Sport form only, with less than 40 build slots left to be allocated. The final units of the Chiron and Chiron Sport are already being handcrafted, or scheduled to be built at Bugatti’s Molsheim Atelier, making way for the final encore of the Chiron era.

Since its highly anticipated reveal at the Geneva International Motorshow in 2016, the global success of Bugatti’s most recent hyper sports car platform has been unprecedented. 18 months after its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum has continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.

With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.

Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.

“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”

Hitting the ground running

Throughout its lifetime, the Chiron has collected a multitude of accolades for its design and performance capabilities, solidifying its position in automotive history as one of the all-time greats. With a peak power output of 1,500 PS-a record for a series-production vehicle-1,600 newton meters and a host of surplus technological innovations, the Chiron redefined the pinnacle of automotive engineering in the 2010s. Sprinting from 0 to 100 km/h in 2.4 seconds, 200 km/h is reached in 6.1 seconds, with the 300 km/h mark achieved in 13.1 seconds.

The Chiron wasted no time in securing its first production car record in 2017, setting a new 0-400-0 km/h world record in a mere 41.96 seconds – the fastest time ever reached and officially measured at the time. Continuing a run of unrelenting success, just two years later, the Chiron reached speeds once thought to be unreachable by a road car. A near production prototype derivative of the hyper sports car surpassed the magic 300 mph limit with a speed of 304.773 mph (490.484 km/h)-a world record that stunned the automotive world and secured the Chiron’s status as an unquestionable automotive legend.

Building on a winning formula

Joining the Chiron family in 2020, the Chiron Pur Sport built upon the exceptional Chiron foundation to offer customers a truly uncompromising hyper sports car that is optimized for dynamic agility and downforce. With an entirely new aerodynamic, transmission and weight configuration, the Chiron Pur Sport effortlessly delivers the pin-sharp handling of a thoroughbred, hitting apexes in its stride. A 50-kilogram weight reduction and firmer suspension, combined with a 1.90 meter rear wing and close-ratio transmission mean the Chiron Pur Sport radiates connection and feel between driver and road surface.

2021 saw the unveiling of Bugatti’s latest masterpiece–the Chiron Super Sport–which alongside the Pur Sport will make up the final 40 units of Bugatti’s 500-strong Chiron production run. As the quintessence of luxury and speed, the Chiron Super Sport has been designed to embrace supreme longitudinal speed without compromising luxury and comfort. 

As such, the Chiron Super Sport is regarded as the ultimate Grand Tourisme, capable of crossing continents in a heartbeat. Defined by its longtail design, the Super Sport achieves extreme levels of aerodynamic efficiency, enabling the hyper sports car to reach speeds of up to 440 km/h. With an upgraded version of the renowned Bugatti 8.0-liter W16 engine, the Super Sport outputs 1,600PS – increasing power by 100PS over the base Chiron.

NEW GEN LEXUS NX

By: Conan Zhang, Armon Hayes × Vaughn Lowery

Overview

Lexus NX is one of the most popular luxury compact SUVs in the United States.

The 2022 Lexus NX model has brought us two unprecedented features: 1) the all-new Plug-In Hybrid Electric (450h+) and 2) the all-new Lexus multimedia interface.

As of late, 360 MAGAZINE was invited to Phoenix to attend the release of the all-new Lexus NX. Its appeal will foster youth, technology, and multiculturalism.

Upon arrival, the team checked into the Arizona Biltmore, a Waldorf Astoria Resort (also part of Hilton). The grounds boast lush scenery and majestic mountains as a backdrop. For nearly a century, the lodge has played a prominent role in its habitat. Frank Lloyd Wright’s architectural style offers a generous splash of Hollywood glamor.

With history worth of noting, the Biltmore was opened by brothers Warren McArthur, Jr. and Charles McArthur with John McEntee Bowman on February 23, 1929. The land spans across thirty-nine acres with 700 guest rooms. Amenities include eight outdoor pools, a 92-foot slide with a swim up bar, seven tennis courts, two golf courses and seven restaurants. There is also a fitness center, a children’s camp, a play area, as well as a full-service spa (fee not included).

Services at Tierra Luna Spa were remarkable, creating a place of sensory adventure. Within its walls, arid curative properties have been exploited in a variety of memorable experiences. Spa treatments focused on desert plants, cosmic connectivity, and dynamic recovery.

Performance

When stepping foot into the driver’s seat of the newly designed vehicle, enthusiasts can instantly notice a lower sense of gravity, thus enhancing overall handling and making it appear more aggressive. Moreover, the 2022 NX 350 model has been upgraded to a 2.4L turbo. Thanks to the integrated 8-speed transmission, the car was able to enjoy a smoother riding experience.

This trim level has an input of 275 hp with 317 pound-feet of torque, pushing 0-60mph in a time of 6.6 seconds. It’s over a half-second faster than the last model. These are impressive performances for a compact SUV in its market segment. Not to mention, it gets a combined estimate of 25 mpg.

In addition, the first-ever NX 250 features a naturally aspirated 2.5-litre 4-cylinder engine with start/stop function and an eight-speed transmission. The NX 250 model includes FWD and AWD options and a combined MPG estimated by the EPA of 28. The SUV is also capable of producing 203 horsepower and 184lb-ft of torque. Since it is a lower-level version than NX 350, the 0-60 mph comes to 8.2 seconds for the FWD version and 8.6 seconds for AWD.

Design

The most noticeable difference of its makeover is the signature spindle grille. While maintaining the overall skeleton of the incumbent, the mouth has become pouty and polished. Furthermore, the newly introduced L-E-X-U-S rear badging rests under the continuous tail-lamp. Say goodbye to the Toyota-like emblem on its boot. The lateral profile, at first glance, closely resembles the current model, but this is not the case. The length, width and height of the body are respectively 4660/1865/1640mm and the wheelbase is 2690 mm. In comparison with the current model, the length and width have increased by 20mm, and the wheelbase has increased by 30mm.
Taking a peek inside, the redesign of the cabin will completely hypnotize you. The new NX uses the Tazuna cockpit concept to communicate more directly and efficiently between the driver and the vehicle. The standard 9.8-inch touch panel can be upgraded to 14 inches. The infotainment unit is considerably taller than the center console, and the edges and corners have an elegant diamond shape. What makes this vehicle more intuitive than its predecessors are the steering commands that are imitated on the head-up display of the windshield. Overall, this vehicle screams ergonomically for drivers and larger passengers with enough space for four to sit comfortably. In addition, Lexus offers a panoramic moonroof that allows extra light to spread through its corridors, making stargazing more accessible than ever. At night, up to 64 selected colors of ambient light can be seen in footwells, center console and door panels.

Technology

The revamped NX marks the introduction of a brand-new Lexus multimedia platform that outperforms its current system, meeting customers’ priority for fast, intuitive on-board connectivity. Operation is as simple as using a tablet, allowing drivers to stay connected to the Lexus interface on an ongoing basis. There is wireless integration of Apple Car Play and Android Auto, Voice Assistant, cloud-enabled navigation with Google Points of Interest (POI), on aerial updates and Digital Key available. Additionally, the vehicle provides integrated streaming from Apple Music and Amazon Music. And their premium audio package features a 17-speaker system equipped by Mark Levinson. This 1800-watt high-fidelity pack effortlessly improves compressed audio, spelling out all your favorite lyrics and instruments.

Highlight: First Lexus Plug-In NX 450h+

Historically, Lexus hybrid models have captured more than 23% of their sales. The bold design and signature make the Lexus NX one of the most popular models among Gen Z and Gen Y affluent drivers. According to Koji Sato, Lexus International President and former chief engineer, electrification is already one of the most important goals for Lexus to conquer. With that, the first plug-in Lexus NX 450h+ has now been released.

The NX 450h+ has an EPA estimated range of 36 miles on electricity alone; the lithium-ion battery made this possible. This electrical system equates to a 2.0-liter motor. When combined with the newly developed hybrid, a 2.5-liter inline 4-cylinder engine offers an estimated duration of 6.0 seconds from 0 to 60.

Safety

Safety comes first every time, and Lexus knows it. The Lexus Safety System+ 3.0 makes driving an easy task. Other new features like Curve Speed Management and Intersection Support provide a multi-level protection base. Optional Digital Key and Advanced Park on NX 350h and NX 450h+ models make vehicle access and parking a breeze. After all, a digital key is convenient for customers who use their vehicles in car sharing apps such as Turo.

Price

The Manufacturer’s Suggested Retail Price for each all-new NX are:

– $37,950 for NX 250 FWD

– $39,550 for NX 250 AWD

– $41,550 for NX 350

– $41,050 for NX 350h

– $55,560 for NX 450h+

– All prices listed are exclusive of $1,075 delivery, processing, and handling fee.

Conclusion

The 2022 Lexus NX is a compact luxury SUV that offers an abundance of powertrains, a competitive edge against rivals like the Acura RDX and BMW X3

With the ability to tow kayaks and jet skis, this all-rounder would be great for a summer getaway to the lake. Additionally, mainly due to its petite chassis, it’s a shoo-in for parking in overcrowded urban areas and city centers.

In short, driving comfort and quiet cabins have always been an attribute of the NX; however, now with its sensual silhouette, and gorgeous lines, it’s best described as a dime piece.

Honorable Mention

The Baby Beast: Lexus IS 500 F Sport

Finally, Lexus introduced the IS 500 F Sport model to consumers in the American marketplace. Although the IS is not a brand-new product, it has been readjusted by engineers with a large facelift and power plant. The new IS model is always perfectly balanced, and the Lexus IS 500 is by far the best Lexus IS model proposed to date.

Lexus engineers have always focused on creating high-performing products for the North American market. As a result, this Lexus IS 500 F Sport is the first in its history. It’s in position to rival the AMG C43, Audi S4 and BMW 340i models.

F Sport IS 500 is the highest level of the IS series and comes well-equipped with a throaty quad exhaust, stiffer steering/suspension as well as 472 hp with 395 lb-ft of torque. The 5.0L engine delivers 0 to 60 mph in just 4.4 seconds.

Plus, the all-new Lexus IS 500 F Sport has 19-inch wheels and scuff plates.

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

WInkellman via Extension PR for use by 360 Magazine

Bugatti Bollide and Chiron Super Sport

Bugatti introduced the brand’s two newest hyper sports cars to customers and enthusiasts during the biggest automotive event of the year.

In true Bugatti fashion, the historic French luxury marque made headlines this past weekend at The Quail in Monterey, California, with the North American debut of not one, but two new hyper sports cars–the Chiron Super Sport and the track-focused Bolide.

To officially kick off this time-honored event, Bugatti announced the experimental Bolide will be produced as a few-off model following significant interest from customers. Only 40 of these radically light, four million euro track-oriented machines will be available for purchase, with delivery scheduled for 2024.

In addition to the Bolide, Bugatti presented the new Chiron Super Sport to the U.S. market for the first time. With deliveries scheduled to begin in early 2022, the Super Sport is the ultimate grand tourer designed for top speed, luxury and comfort. Complete with an overhauled 8.0-liter W16 engine, this hypercar produces 1,600 hp and has a net price of 3.2 million euros.

This year, Bugatti showcased a variety of vehicles, including the Chiron Sport, Super Sport, Pur Sport and Bolide at The Quail–A Motorsports Gathering, while the full Super Sport family joined these cars at ‘Le Domaine Bugatti’ at The Lodge at Pebble Beach. On display were the Veyron Super Sport, EB110 Super Sport and the Type 55 Super Sport for customers and Bugatti fans to enjoy.

“The United States is Bugatti’s largest market, so for us to be able to present two brand new hyper sports cars to enthusiasts and collectors in person here is critical for the company,” said Stephan Winkelmann, President of Bugatti. “The two vehicles represent the best of the Bugatti brand, from the enhanced performance capabilities and technological innovation to the ultimate level of luxury and comfort for customers.” 

As in years past, Stephan Winkelmann joined other esteemed jury members as they evaluated vehicles taking part in the Pebble Beach Concours d’Elegance.

Bugatti via Extension PR for use by 360 Magazine
Bugatti via Extension PR for use by 360 Magazine
Lotus Type 49 illustration by Heather Skovlund for 360 Magazine

New Vs. Used Car: Which One to Choose?

The development of new technologies is really fast, and every car owner would like to buy a brand-new machine that is packed with all the newest accessories and functions. They take loans or borrow money from relatives. But is it worth the fuss? Let us consider the main pros and cons of buying used and new cars in 2021.

Used Vehicle: What Are the Pitfalls?

Taking into account that the selection of a particular car manufacturer and model is mostly based on the financial possibilities of a potential driver, the market for used cars is quite active. It allows people to buy a 2-3-year-old car that is 30%-40% cheaper than sold in a dealership.

But the main flaw is that buyers do not know previous owners and how they maintained and serviced their cars. It is especially crucial when it comes to the acquisition of older vehicles. In this case, the FAXVIN service will come in handy, making it possible for future owners to get a vehicle report that will contain all the essential information about a car under consideration. What are the other cons?

  • It is more expensive to service a used vehicle because some parts wear out and require replacement. However, this depends on the age and brand of a vehicle.
  • In the market for used cars, some dishonest vendors are looking for a way to cheat people who are not well-informed in machinery. Thus, for the purchase, it is worth consulting with a specialist.

What About the Benefits?

First of all, it is cost-effective. By paying for a car less in a few years after its manufacture, drivers usually get a vehicle of the same quality for less money. Besides, there are no problems with getting a loan on the acquisition. But one should consult a bank or a lending institution to make sure that interests are not higher than the difference between a new and used car.

Besides, if you dislike anything in a car after owning it for several months, it is always possible to sell it for the same amount of money, or almost the same, and acquire another model or brand.

New Cars: Pros and Cons

The first and undeniable advantage of acquiring a brand-new vehicle is the fact that you will be driving one of the innovative products manufactured by a particular car producer. All the newest technologies will be accessible and will improve the comfort of a driver. On the other hand, no one is 100% protected against bugs of the new software or other malfunctions. History knows the situations when car brands had to call off thousands of cars because of defects in their systems.

All in all, both of these possibilities have their benefits and flaws. And in the majority of cases, it is the financial possibilities that influence the decision to acquire a new or a used vehicle.

Mercedes Hotwheel illustrated by Mina Tocalini for 360 MAGAZINE.

Mercedes-Benz Drops in US Luxury Car Sales

By Nica San Juan

It was a close race right to the finish line for the top luxury car brands in the US in 2020. For the second consecutive year, BMW clinched the top spot.

According to the research data analyzed and published by Stock Apps, the Bavarian automaker sold a total of 278,732 units during the year. Compared to its 2019 tally, that marked a 17.5% sales decline. Its best-selling model was the X3, which posted 59,941 unit sales.

The Munich-based company had a strong Q4 2020, contributing significantly to its crossing the finish line in the first place. During the three-month period, it sold a total of 98,750 cars. Thanks to this impressive rebound, BMW’s unit sales in Q4 2020 were a mere 2% lower than Q4 2019.

German rival Mercedes-Benz sold a total of 274,916 units in 2020, marking a decline of 13% year-over-year (YoY). Just like BMW, Mercedes too had SUVs in the lead, with the GLC-Class selling 52,626 units during the year.

Generally, Mercedes’ SUV lineup had a strong year in the US accounting for close to 65% of total annual sales. However, Mercedes was not the second best-selling premium brand. The honor went to the Japanese brand Toyota Lexus, which sold 275,041. There was a difference of only 125 units between the second and third best-sellers.

Compared to the two German brands, Lexus had the best year in terms of percentage decline, dropping by 7.7% only. Lexus RX was its top-selling model, posting 101,059 unit sales, almost as much as BMW and Mercedes’ best-selling models combined.

Audi took the fourth spot on the list of best-selling luxury brands in the US. With a total of 186,620 unit sales, the automaker posted a 17% YoY decline. Rounding up the top five was Cadillac with 129,495, down by 17.1% from 2019.

Volvo was in the sixth position, the only US luxury brand to post a percentage increase in sales. It sold 110,129 units, marking a 1.8% increase YoY. Lincoln sold 105,410 units (-6.1%), Infiniti 79,502 (-32.5%) and Porsche 57,294 (-7%).

Mercedes-Benz Clinches Top Spot Globally with 2.16 Million Unit Sales

On a global scale, Mercedes-Benz narrowly outpaced BMW to secure the title of the best-selling luxury vehicle brand worldwide in 2020. It was the fifth consecutive year in which Mercedes beat its archrival and topped the ranks.

Over the 12-month period, it sold a total of 2,164,187 units according to Auto Industriya. The figure marked a decline of 7.5% over 2019 when it sold 2,339,562 units.

It is worth noting that while its sales in North America and Europe sank compared to 2019, the Asia Pacific market saw a 4.7% increase. China was the major force behind the uptick as it had a sales increase of 11.7%.

The GLC was its best-selling model during the year, moving a total of 320,000 units. Mercedes reported a 12.9% increase in SUV and crossover sales during the year. For its all-new S-Class, there are more than 40,000 customers on the waiting list.

On the other hand, BMW was the world’s second best-selling luxury car brand, falling 136,000 units behind the #1. It posted a slightly lower decline in sales, -7.2% YoY, with a total of 2,028,659 units sold. Audi took a distant third spot with 1,692,773 unit sales in 2020 and a decline of 8.3% YoY.

Li Auto Deliveries Soar by 530% in December 2020

Mercedes, BMW and Volkswagen’s Audi have had over 60% of China’s luxury car market under their control for years according to Bloomberg. But while the Chinese market drove their growth in 2020, they ceded share to Tesla and electric upstarts, Nio and Li.

Nio delivered a total of 43,728 electric vehicles (EVs) in 2020, marking an increase of 113% YoY according to Inside EEVs. These included 27,945 ES6s, 10,861 ES8s and 4,922 EC6s. The automaker launched its first EV sedan, the ET7 on January 9, 2021.

As of mid-December 2020, Li Auto announced cumulative sales of 30,000 units year-to-date (YTD). In December 2020 alone, the upstart delivered 6,126 vehicles, an increase of 530% YoY. Q4 2020 saw a total of 14,464 deliveries from the automaker.

In response to the growing threat from these brands, the aforementioned German car brands are rapidly expanding their offerings of electric vehicles. Daimler is planning to launch four purely battery-powered EV models in 2021, including the EQA compact set to launch in January. Meanwhile, BMW is planning to double its offering of pure EVs and hybrids to 25 by 2023.

In total, Mercedes sold 160,000 EVs in 2020, compared to BMWs 193,000. Audi was far behind the two with 47,000 deliveries of its e-tron SUVs.

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Polestar 2 illustration by Kaelen Felix for 360 MAGAZINE

2021 Polestar 2

Polestar Cars has just announced the formal pricing of the Swedish brand’s first pure electric car, the 2021 Polestar 2. The electric performance fastback has an MSRP of $59,900 in the United States.

The MSRP of the Polestar 2 is below state incentive thresholds in critical markets such as California and New York. Additionally, this price enables state rebates of approximately $2,000 in certain states*, for total tax incentives of up to $9,500 when combined with the federal electric vehicle tax credit.**

“We are quite enthusiastic to announce the U.S. pricing for the Polestar 2,” said Gregor Hembrough, Head of Polestar USA. “The MSRP is lower than we originally targeted, and will be extended to all of our current reservation holders.”

“With an online purchase option, lower pricing, considerable tax incentives, and production already underway, the Polestar 2 is well-positioned for a successful entry into the U.S. market,” continued Hembrough. 

Polestar also announced option pricing for the Polestar 2 depending on which add ons someone hopes to add to the car. The performance pack comes in at $5,000 and the Nappa Leather Interior is priced at $4,000. The stunning 20-inch Alloy Wheels and the Metallic Paint Colors both come in at $1,200.

This vehicle is priced in the same range as the 2021 Tesla models that have been released. The 2021 Tesla Model Y is starting at $49,990 and the 2021 Tesla Model S is priced beginning at $69,420. The current average price for an electric car is around $55,600, so the Polestar 2 falls right on par with this average. 

The Polestar 2 arrives with 408 hp and 487 lb.-ft. of torque, very powerful for an electric car. The vehicle also features all-wheel drive and a 78 kWh battery pack, which enables considerable EV range. The car has an MPGe of 96 in the city and 88 on the highway.

The Polestar 2 is also the first car in the world to feature a built-in infotainment system powered by Android, featuring voice command via the Google Assistant, Google Maps with EV charging support and app downloads via the Google Play Store. The car features innovative technology throughout. The interior of the hatchback is modern yet minimal creating an opulent feel for passengers.  

The Polestar 2, which began production in late March, has already begun delivery to U.S. reservation holders in summer 2020. With a digital retail model, the Polestar 2 is available to purchase on Polestar.com.

In order to replace car dealerships, the brand will soon open physical retail showrooms—Polestar Spaces—where non-commissioned Polestar Specialists will be able to assist customers with product information and test drives. Polestar Spaces are designed specifically to allow people to explore the cars without the pressure of committing to a purchase. The first of these locations have opened in California and New York as of late summer 2020, and the next additional locations are currently set to open in Denver and Austin. 

The Polestar 2 is available for sale in all 50 states and Polestar will announce lease and retail finance options for the vehicle in the near future.

In the pursuit of accelerating sustainable mobility, Polestar, the electric performance car brand, today released a multi-episode video series featuring Golden Globe winner Oscar Isaac. A champion for climate justice, Isaac delves deeper into Polestar innovations which aim to improve today’s society, and that of the future.

In partnership with The Wall Street Journal, “Making aNew” is a five-part mini docuseries which seeks the truths behind Polestar’s ethos and advancements in sustainability, electrification and performance. The video series is available to view today at www.polestar.com/us/making-anew.

“As the automotive world moves to electrification, important terms such as sustainability and clean energy are becoming generic slogans with diminished meaning,” said Oscar Isaac. “After learning about the company, I feel better about driving a Polestar because the brand is transparent about how its cars are produced, accountable for its impact on the planet and taking action to truly offset the footprint of its vehicles.”

Since the launch of the brand in 2017, Polestar has become synonymous with the development of new technologies, harnessing refined performance and incorporating unconventional materials in the development of its vehicles.

More recently, the brand began publishing detailed climate impact reports of its electric vehicles as they leave the production line, aiming to be the most transparent company in the automotive industry. As a proof point of this pledge, Polestar has published a full lifecycle analysis of the Polestar 2 Electric Fastback, and will release its first annual sustainability report in March of this year.

“We are determined to be the guiding star for our industry, accelerating the shift to more sustainable mobility. Innovation, clean energy, circular materials and transparency are areas of particular focus. A great example of this is the use of blockchain to improve the accountability of our cobalt supply chain,” said Fredrika Klarén, Head of Sustainability at Polestar. “Collaborating with visible activists like Oscar, who are as passionate about carbon-neutrality as we are, will help raise awareness and understanding, paving the path for a more sustainable future.”

About Polestar

 

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and retails its vehicles in ten global markets across Europe and North America, and in China.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 609 hp, 738 ft.-lb. and an electric-only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. Polestar 2 launched in 2020 with an all-wheel-drive electric powertrain that produces 408 hp and 487 ft.-lb., with a maximum range of 233 miles EPA (292 miles WLTP).

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

2021 Polestar 2 Image 3
2021 Polestar 2 Image 2
2021 Polestar 2 Image 1

*All tax information is current as of April 15, 2020. Government incentives are for informational purposes only and subject to change without notice, nor are within Polestar’s control. Incentive programs are offered and administered by government agencies. Eligibility and availability vary. Visit your state program’s website for the most up-to-date information on availability and redemption requirements. Your eligibility for income tax credits depends on your personal tax situation. Polestar encourages consulting with your tax advisor for details.

 

**The IRS offers a Qualified Plug-In Electric Drive Motor Vehicle Tax Credit of up to $7,500 on the purchase of qualifying vehicles. This is not tax advice. Consult your own tax advisor for details.

Regina King, Cadillac Escalade, 360 MAGAZINE, General Motors

The Most Exciting Cars of 2020

by Ronald DiMaggio and Christina Perry, TRED

2019 proved to be an exciting year for car enthusiasts: we saw a revival of the iconic Toyota Supra, a redesigned Porsche 911 and BMW 3 Series, and a brand new McLaren hypercar in the Senna. Those were all properly exciting, but with the new year well underway, I think it’s only appropriate to start looking forward [insert cheesy 2020 vision joke], so in this article we’ll be taking a look at some of the more important cars set to come out in 2020. This list is not exhaustive, though it includes all the cars that we expect to make a big splash in the industry.           

2021 BMW M3                   

BMW is set to reveal its all new M3 sedan, based on the existing G20 3 series later this year (with sales starting early 2021.) Spy photos and renderings (like the one above) have fans of the brand on the edge of their seats. This is mostly because spy photos have indicated that the 2021 M3 may follow in the 7 series’ footsteps with an absolutely ​massive ​grille that extends from the hood all the way down to the front lip. Yikes. Less worrying, however, is what will be hiding behind that grille, a stronger and doubly turbocharged version of the existing B58 inline six, dubbed the S58. The new M3 will also be the first one ever to offer all-wheel drive. We can be sure that it will drive well, as all M3s do, but here’s hoping it looks okay…               

2021 Ford Bronco                   

Ford is set to debut its new Bronco in spring of this year, and intel so far is pointing toward it being exactly what we expect out of a vehicle wearing a Bronco badge: a boxy, rugged, body-on-frame SUV. As we saw with the recent Supra unveil, bringing back an icon after decades of dormancy is a risky proposition, but it appears that Ford is doing it right.   

2021 Ford Mustang Mach E                                   

Another exciting vehicle from Dearborn is the new Mustang Mach E crossover. Slated for delivery in late 2020, the Mustang Mach E is Ford’s first full-fledged foray into the all-electric segment. It looks good, it will be quick, and it seems to be at least somewhat reasonably priced, though I do have one small gripe with the Mustang Mach E. Did they ​have ​to call it a Mustang? I’m not one to get hung up on the mostly arbitrary sanctity of model names, but this is a bit ridiculous. Aside from styling cues, this vehicle has absolutely nothing in common with the traditional Mustang, and I think it’s something of an affront to the Mustang heritage.                   

2020 Tesla Model Y                           

Tesla is planning to start deliveries of their new crossover, the Model Y, in the summer of this year. The Model Y, as all Teslas are, will be an important car because it will assuredly disrupt sales of its gas-powered competitors in a big way. Tesla’s entrance into a more reasonable price bracket with the Model 3 made quite a splash in the sedan segment, and we can expect the Model Y to do the same in the increasingly hot crossover market.               

2021 Tesla Roadster                       

Another Tesla sure to shake things up, though at a much bigger cost, is the upcoming Roadster. Set to go on sale after the Model Y, the Roadster is a $200,000+ supercar with quite a few big claims to support. Tesla has claimed that the Roadster will do 0-60mph in ​under two seconds​, and will be able to reach speeds in excess of 250mph with seating for four. If it’s as potent as Tesla says it will be, I’m sure Lamborghini, Ferrari and McLaren will be sweating once it hits the streets; though I’m sure those brands have at least a small fanbase unwilling to switch to a supercar that doesn’t make any noise.

2020 Chevrolet Corvette                           

We already know quite a bit about the new C8 Corvette, but since it hasn’t technically hit the streets yet, it still belongs on this list. The C8 is Chevrolet’s first mid-engined Corvette and it marks the biggest transformation of the iconic sports car since its inception in the 1950s. It is still very much a Corvette though, with pushrod V8 power, two seats, and two doors. Dealers are preparing to make deliveries as early as next month, and I can’t wait to see them on the road.               

2021 Mercedes Benz S-Class                   

Representing for the luxury sedan category on our list is the all new 2021 Mercedes Benz S-Class, set to be available for purchase later this year. The S-Class is a staple of the Mercedes brand, but more importantly, it’s a technological leader in the industry. Mercedes tends to debut lots of new tech in their flagship sedan, and other manufacturers often follow suit. With this in mind, the new S-Class is sure to bring with it many new innovations, and induce lots of innovative ripples throughout the industry. 

2021 Land Rover Defender

Arguably the quintessential British 4×4, the Defender has been absent from the US since 1997, because its lack of airbags (and Land Rover’s refusal to engineer their addition) failed to comply with US safety standards. The used market for the Defenders that had already made it stateside has been hot since then, and there was no hint of any new iterations of that classic Landy recently. 

And now, the Defender’s return is imminent. It has a lot of modern updates, but it still retains a fair amount of the rugged, utilitarian styling that gave the original its charm.

2020 Lotus Evija

In the awesome but unobtanium category (for most of us), Lotus is bringing out one of the sexiest, most exciting hypercars we’ve seen in a long time. And… it’s electric. In fact, exciting is sort of an understatement. It’s the most powerful electric car ever, with nearly 2,000 horsepower and a top speed of over 200 miles per hour. Oh, and it charges insanely fast, too—18 minutes to charge 100% (to a very respectable 250-mile range.)

Even the name is pretty exceptional; it’s probably partially a clever riff on the electric vehicle acronym of “EV,” and it also (loosely) means “living” or “breathing” in Hebrew. 

2021 Cadillac Escalade

Because the ‘Sclade is the perennial choice of A-list Hollywood celebs, reality show stars, and ballers everywhere, it has to stay on top of its style game. The 2021 iteration fittingly made its TV debut in commercials alongside Academy Award-winning actress Regina King during the 2020 Oscars.

It’s big (even bigger than before), and bold, adding 7.1 inches in length over the previous model, and a massive grill. Inside, there’s more space, and some serious tech updates to everything from the suspension and transmission to the giant, curved  OLED screen that probably has better image quality than the TV on your wall at home. A diesel engine will also be an option for the first time.

*Featured image of Oscar®-winning actress and acclaimed director Regina King behind the scenes with the 2021 Cadillac Escalade.

Raven D110

In its natural habitat, RAVEN will be the top of the pecking order on KAHN® Defend 1983 18” alloys and BF Goodrich® T/A KO2s. The glossy deep green finish of this Defender is complemented by the Satin Black chequer plate and a KBX® Signature Grille. With its extra fuel tank and twin circuit battery, nevermore will the owner of this station wagon be hindered by distance on adventures into the unknown.

1) Exterior: Fungus Green body with Satin Black chequer plate | Satin Black KBX wing top vents & Signature Grille| Puma hood with Land Rover badge | A-bar with LED spotlights | Heated windscreen | Front Runner® roof rack with 5 LED spotlights | WARN® Zeon 12-S winch | KAHN Defend 1983 18″ alloys | BFGoodrich T/A KO2 tyres | Raptor-coated steering & front differential guard | Rear Solihull Heritage badge | Ebony Fire & Ice side steps | Rear LED work lamp | NAS rear step (2″ receiver type) | Auxillary fuel tank | Secondary twin circuit battery with isolator switch

2) Interior: Brown leather trim with chocolate box stitch | Elite heated front seats | 2 premium high-back centre row seats | Lock boxes in front and centre rows | 4 tip-up seats in load area | Matching leather door cards | Alloy gear knobs & door furniture | Black suede headlining | Evander 15″ wood-rimmed steering wheel | Ice White LED lighting package | Alpine® premium sound system with reversing camera | Sunroof | Air conditioning

LEXUS UX

Lexus Designs First-Ever UX for the Modern Urban Explorer

National marketing campaign titled “The New Frontier” debuts dynamic, city-centric crossover

Today Lexus unveils a new marketing campaign to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the “modern urban explorer” — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with an imaginative lifestyle who explore, experiment and defy.

The campaign embodies the notion that cities are the new frontier of American culture — a canvas for experimentation and creativity in all corners, from new ideas in fashion, food and architecture to artistic expression. It’s a place where pioneering people and ideas create the inventive and visionary; where exploration of the city is an exploration of oneself.

“The spots highlight how our new crossover reflects the city from every angle and is made to conquer today’s frontiers,” said Cooper Ericksen, Lexus vice president of marketing. “Combining cutting-edge craftsmanship, seamless connectivity and bold design, the UX is the perfect intersection of form and function.”

 “Plant a Flag,” the hero TV spot, begins airing nationally today. The commercial features a modern city, a territory where progress, innovation and adventure await those who are brave enough to explore. Opening with a bold, orange crossover driving through a dark, mysterious metropolis, the camera changes perspectives and viewers realize the UX isn’t driving horizontally on the road. It’s driving vertically up the side of a skyscraper — revealing that the city around us is the new frontier, and the UX is the crossover crafted to conquer it. A second, complimentary TV spot, “A Different Frontier,” shows how the UX wasn’t just made for the city — it was made from the city. As the UX makes its way through city streets, the spot highlights how the architecture of urban environments uniquely shaped and inspired the design, technology and engineering of Lexus’ newest luxury utility vehicle.

Multicultural spots were also created for Black, Hispanic and LGBTQ audiences, all directed by renowned film and music video director Joseph Kahn. “The New Renaissance” will air on TV One and BET, with targeted Prime programming. “Mission: Possible” will run across top national Hispanic networks such as Univision, CNN en Español, Telemundo, Univision Deportes and Discovery en Español. The LGBTQ digital video, “One of a Kind,” will have presence on sites like OUT, Advocate, Passport, Revry, Gay Ad Network and Edge Media. Traditional and non-traditional media formats such as in-language digital, social, paid search and Connected TV will target Chinese, Korean and Asian Indian audiences, showcasing adaptations and translations of the general market creative.

The general market TV spots will air during prime time, cable, late night and sports programming, and during cultural milestones such as The Academy Awards and NFL Playoffs. Full-page color print ads will run in top-tier lifestyle, travel, wellness and auto publications, such as GQ, Food & Wine, AFAR, Real Simple, Car and Driver, and more. The UX will have strong digital presence through online videos and banners across all major social media platforms and popular sites like VICE, Bustle and Vox Media. Lexus will target on-the-go consumers with sponsored audio content on Spotify playlists and integrations within key NPR podcasts. Out-of-home placements will reach audiences in unexpected spaces such as movie theatres, airports, elevators and fitness centers in key markets.

To extend the reach of the campaign, Lexus is partnering with key media entities to produce custom content focused around the first-ever UX. Through a collaboration with Givewith and Beautify Earth, three local artists will help revamp an urban community with the development of engaging art murals around Los Angeles this January. Over the next six weeks, Bustle will release video content featuring seven women pioneers transforming their industries and cities — including Lexus UX Chief Engineer Chika Kako. A partnership with Vox Media’s “Explainer” series this January will examine the ever-changing nature of city streets through product-focused videos. Lexus and VICE will produce a documentary photo series, featuring people that have taken ideas originally conceived for the great outdoors and adapted them to work in the urban landscape, inherently drawing a connection to the UX. Additional content partnerships with National Geographic and Discovery Network will launch later this month.

The UX is on sale in dealerships now. Consumers have a choice between the UX 200 and hybrid UX 250h with all-wheel drive, both available in F SPORT. For more information on the first-ever UX, click here.

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.