- On Friday, the MC20 Cielo was unveiled at The Quail, A Motorsports Gathering by Global Chief Executive Officer, Davide Grasso, and Maserati Americas CEO, Bill Peffer, along with Head of Maserati Design, Klaus Busse. The 621 hp convertible was the star of the show, with thousands of fans experiencing the new spyder under the California sky. The Quail display also included the Grecale Trofeo SUV and the MC20 Coupe, there to represent the diversity of Maserati’s vehicle offerings.
- A short distance away the “House of Maserati” was created to showcase the Maserati lifestyle with VIP client-drive opportunities, trademark Italian hospitality, and moments to enjoy music and fine cuisine, including the chance to experience partner Sonus faber’s audio capabilities throughout the residence. The “House of Maserati” was converted specifically for the Trident Brand to provide a weekend oasis in which aspects of Maserati’s DNA including style, comfort and elegance could be front-and-center.
- On Sunday, during the main event of the Pebble Beach Concours d’Elegance, the MC20 Cielo took a prominent position on the Concept Lawn, drawing eyes to the clean lines of the open-topped super sports car, which perfectly epitomized the sophisticated yet laid-back California lifestyle that Monterey Car Week has become known to represent throughout the world.
MASERATI IN MEDIA:
During this year’s Monterey Car Week, Italian-American comedian Sebastian Mansicalco joined Maserati on a drive along the California coast. In the presentation, they share top speed and 0-60 numbers.