‘Cullinan – Inspired by Fashion’ reflects the latest couture trends and showcases infinite Bespoke possibilities
Comprises two prêt-à-porter collections: bold Re-Belle, inspired by colour block, and Fu‑Shion, bringing function and fashion together
Starlight Tailgate – all-new Bespoke feature extending the magical celestial ambience beyond the interior of the motor car
Matching Luggage Collection designed to complement each of the interior themes
The House of Rolls-Royce reveals ‘Cullinan – Inspired by Fashion,’ comprised of two prêt-à-porter collections– the bold Re‑Belle and striking Fu-Shion. These exquisite ‘objects of desire’ by the Rolls-Royce Bespoke Collective take inspiration from vibrant hues and textures seen in the world of high fashion, reflecting the eclectic tastes and lifestyle of the luxury clientele.
As works of art in their own right, ‘Cullinan – Inspired by Fashion’ will be unveiled to luxury connoisseurs and patrons of the brand at Art Basel in Miami this evening.
‘Cullinan – Inspired by Fashion’ brings out the multifarious character of the luxury SUV and its Black Badge alter ego. We drew inspiration from the world of or patrons – individuals with eclectic tastes who define trends and influence current movements in the fields of art, fashion and design,” says Celina Mettang, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars. “They defy boundaries, challenge conventions, and are bold in their expression of individuality. Reflective of their tastes, our ‘Cullinan – Inspired by Fashion’ models are designed as statement pieces, perfectly tailored to suit the lifestyles of our clients.”
‘Cullinan – Inspired by Fashion’ Re-Belle is the ultimate statement piece, reflecting contemporary colour blocking trends with its vivid hues and playful combination of textures. A splash of colour in the interior with Peony Pinkor Lime Green accents provides an irresistible contrast to the Arctic White or Cashmere Grey leather trim.
The fascia is finished with extraordinarily detailed handwoven stainless-steel fabric, evocative of metallic apparel seen on this year’s catwalks. Delicate thread with a diameter as fine as 0.45 mm creates an intricate texture, which catches the light beautifully as the vehicle is in motion. Re-Belle collection is offered in Lime Green, Gunmetal, Wildberry, or Arctic White exterior colors, available depending on the selected interior.
Unleashing the daring Black Badge personality, ‘Cullinan – Inspired by Fashion’ Fu-Shion reinterprets high fashion with a utilitarian edge. Reminiscent of the Spring/Summer 2023 prêt‑à-porter collections, embellished with functional elements evocative of street wear, Fu‑Shion showcases Cullinan’s personality – the pinnacle of luxury, effortless everywhere.
or Fu-Shion, designers created two interior styles: an eye-catching combination of Military Green, Navy Blue, and Mandarin or a blend of Arctic White and Cashmere Grey leather with Forge Yellow accents. Depending on the interior palette, ‘Cullinan – Inspired by Fashion’ Fu-Shion can be commissioned in one of four exterior colors: Military Green, Burnout grey, Forge Yellow or Tempest Grey.
For ‘Cullinan – Inspired by Fashion’, designers created the all-new Starlight Tailgate – a stunning feature which extends the magical, celestial ambience of the Starlight Headliner beyond the interior.
This Bespoke feature takes more than 22 hours to manufacture and includes 192 softly illuminated stars incorporated into the perforated leather.
The Starlight Tailgate is complemented by the Viewing Suite, creating a perfect setting to enjoy the enchanting beauty of a starry night, anywhere and everywhere.
A further innovation is to be found on the lower part of the fascia, which introduces a coloured Piano veneer for the first time: Cashmere Grey for Re‑Belle and Navy Blue for Fu-Shion. This glossy finish acts as a unifying element, bringing yet more depth to the interior.
For travel in ultimate style, ‘Cullinan – Inspired by Fashion’ is available with matching luggage sets designed to complement each of the four interior themes. The collection is comprised of the following: 24-hour Weekender, 48-hour Weekender, Holdall, Tote Bag, and Organizer Pouch, offered individually or as a five-piece set.
“Each commission represents a distinct design reflecting an aspect of what Phantom means to its ultimate owner. Many Phantom owners achieve their success through new ideas, unconventional methods, and their own relentless self-belief. The ‘Maverick’ Bespoke persona demonstrates how Phantom adapts to the modern age, asserting a creative, independent character.” Jonathan Simms, Head of Bespoke, Rolls-Royce Motor Cars
The designers at Rolls-Royce created Phantom to provide the ultimate blank canvas. To demonstrate the power of Bespoke design with Phantom Series II, the unique Bespoke commission showcased at The Quail has been coined ‘Maverick’ by the Rolls-Royce Bespoke designers.
Phantom’s new expression features two unique Bespoke elements, utilising light and extending the impact of the iconic Starlight Headliner to the exterior. The Pantheon Grille is now illuminated, with each metal vane specifically finished to provide a subtle glow. The headlights are graced with 580 intricate laser-cut bezel starlights. Combined, these create a visual connection with the iconic Starlight Headliner inside and add to Phantom’s nighttime presence.
The exterior is finished in a classic Rolls-Royce two-tone colourway with Black over Monteverde green highlighting a bold, hand applied Peony Pink coachline. The coachline set against the darker colours draws inspiration from the interior colour design. Upon opening the coach doors, one encounters an interior suite of Scivaro Grey offset by a vibrant colour pop from large swatches in Peony Pink. The Obsydian Ayous open pore wood and canadel panelling present a contemporary yet warm look and feel. The Gallery in this special commission features a world first with a unique embroidery design finished in Scivaro Grey with a Peony Pink thread.
The Phantom Series II ‘Maverick’ commission is part of the 2022 Pebble Beach Collection and features a personalised treadplate which reads, ‘Pebble Beach 2022’ Special Commission. The Collection is further complemented with the first ever Black Badge Cullinan in Forbidden Pink and a world premier for a new finish, Ghost in Crystal over Sagano Green. These commissions are offered exclusively through authorised Rolls-Royce Motor Cars retailers and will be on display throughout the weekend of festivities for Monterey Car Week 2022.
ROLLS-ROYCE ANNOUNCES BLACK BADGE GHOST – THE PUREST BLACK BADGE YET
“After considerable internal debate, Rolls-Royce announced that it would create an officially sanctioned response to a new kind of client: a permanent Bespoke treatment to its motor cars named Black Badge. These products, which were launched in 2016, would be darker in aesthetic, more urgent in personality and dramatic in material treatment.
“In the five years since Black Badge became publicly available, this bold family of motor cars has come to symbolise the pinnacle of a new type of super-luxury product, setting in motion a shift across the wider luxury industry. Subsequently, nearly all luxury makers create products that seek to capture the Black Badge spirit.
“Today, we announce a product that represents a new kind of Black Badge motor car, one that seizes on the minimalist, Post Opulent design treatment that has recast the legend of Ghost but amplifies and subverts it with the application of black. Our most advanced motor car yet has been reengineered to characterise the alter ego of Rolls-Royce: assertive, dynamic, and potent. This is the purest Black Badge motor car in the marque’s history. This is Black Badge Ghost.” – Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars has a unique fluency in its clients. Its close relationship with the women and men who patronise the marque affords the company’s decision-makers an unparalleled understanding of the super-luxury consumer: their aesthetic preferences, uncompromising lifestyle requirements and changing taste patterns. Only with this understanding, and briefings supplied by the brand’s Luxury Intelligence Unit, is the marque able to create an accurate product response. Black Badge is a vivid example of this.
Rolls-Royce Motor Cars has always attracted subversive clients – rebellious women and men who built their success by breaking rules, taking risks, and challenging conventions. In the 2020s, these women and men engage with luxury products on their own terms. They reject suits for streetwear, use blockchain not banks and influence the analogue world through their digital endeavours. In doing so, they have created new codes of luxury that resonate with their sensibilities: darker in aesthetic, assertive in character and bold in design.
Their approach to Rolls-Royce products is no different. The marque has responded accordingly, developing new colour palettes, more technical surface treatments and even more powerful driving experiences without ever compromising the effortless sensibilities that have drawn this bold group of clients to the Rolls-Royce brand.
Black Badge, the highly successful alter ego of Rolls-Royce, now represents more than 27% of commissions worldwide and is codified by the mathematical symbol that represents a potential infinity, which is found within the motor car’s interior. This graphic, also known as the Lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane and the marque’s designers nominated this hallmark for Black Badge motor cars to reflect their own unrelenting pursuit of power.
Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016, followed by Dawn in 2017 then Cullinan in 2019. Today, a new, Post Opulent expression of Black Badge joins the family. The purest and most technologically advanced Black Badge motor car yet, Black Badge Ghost.
THE DARK SIDE OF POST OPULENCE
Conceived in response to a group of clients who requested a Rolls-Royce that was agile, discreet, highly connected, and free of any superfluous design, the new Ghost is not just the most technologically advanced Rolls-Royce yet, but also the most aesthetically pure. In the twelve months since this motor car has been available, it has become one of the fastest-selling products in the marque’s history, representing more than 3,500 commissions worldwide.
This motor car also started a new design conversation in its relentless pursuit of minimalism and purity. Named ‘Post Opulence’ by Rolls-Royce designers, this aesthetic movement is characterised by reduction and substance. In service to this, exceptional materials are selected and celebrated while overt design is limited, intelligent and unobtrusive.
However, within this group of clients – who celebrate minimalism and material substance – a rebellious subset sought to create a disruptive expression of Ghost by permanently cloaking it in a shade so pure that its very classification as a colour remains a subject of debate: black. Black Badge Ghost reflects these clients’ desires. It is the dark side of Post Opulence: minimalism in extremis.
Clients are free to select any of the marque’s 44,000 ‘ready-to-wear’ colours or create their own entirely unique Bespoke hue. However, most women and men who requested this darker expression of Ghost have selected the signature Black. To create what is the motor car industry’s darkest black, 100lbs (45kg) of paint is atomised and applied to an electrostatically charged body in white before being oven dried. The motor car then receives two layers of clear coat before being hand-polished by a team of four craftsman to produce the marque’s signature high-gloss piano finish.
At between three and five hours in duration, this operation is entirely unknown in mass production, creating an intensity simply unattainable elsewhere in the automotive industry. It is this depth of darkness that serves as the perfect canvas for clients to add a high-contrast, hand-painted Coachline, which has done much to create the Black Badge ‘black and neon’ aesthetic that has come to characterise this vivid family of Rolls-Royce motor cars.
To match this dramatic coachwork, the marque’s Bespoke Collective of designers, engineers and craftspeople collaborated to create an entirely customisable process that allows Rolls-Royce hallmarks such as the high-polished Spirit of Ecstasy and Pantheon Grille to be subverted. Instead of simply painting these components, a specific chrome electrolyte is introduced to the traditional chrome plating process that is co-deposited on the stainless-steel substrate, darkening the finish. Its final thickness is just one micrometre – around one hundredth of the width of a human hair. Each of these components is precision-polished by hand to achieve a mirror-black chrome finish before it is fitted to the motor car.
The exterior treatment resolves with a Bespoke 21-inch composite wheelset. Designed in the Black Badge house style and reserved for Black Badge Ghost, the barrel of each wheel is made up of 22 layers of carbon fibre laid on three axes, then folded back on themselves at the outer edges of the rim, forming a total of 44 layers of carbon fibre for greater strength. A 3D-forged aluminium hub is bonded to the rim using aerospace-grade titanium fasteners and finished with the marque’s hallmark Floating Hubcap, ensuring the Double R monogram remains upright at all times. To celebrate the material substance and remarkable surface effect, a lightly tinted lacquer is applied to protect the finish but still allow clients to observe the technical complexity of the wheels unique carbon fibre construction.
Advanced luxury materials have been meticulously created and crafted for a unique ambience in the interior suite. While recalling the dramatic mechanical intent of Black Badge Ghost, the materials are true to Ghost’s Post Opulent design philosophy – one defined by authenticity and material substance rather than overt statement. In this spirit, a complex but subtle weave that incorporates a deep diamond pattern rendered in carbon and metallic fibres has been created by the marque’s craftspeople.
Multiple wood layers are pressed onto the interior component substrates, using black Bolivar veneer for the uppermost base layer. This forms a dark foundation for the Technical Fibre layers that follow. Leaves woven from resin-coated carbon and contrasting metal-coated thread laid in a diamond pattern are applied by hand to the components in perfect alignment, creating a three-dimensional effect. To secure this extraordinary veneer, each component is cured for one hour under pressure at 100°C. This is then sand-blasted to create a keyed surface for six layers of lacquer, which is hand-sanded and polished before being incorporated into the motor car.
If specified in the client’s commission, the Technical Fibre ‘Waterfall’ section of the individual rear seats receives the Black Badge family motif: the mathematical symbol that represents potential infinity known as a Lemniscate. Rendered in aerospace-grade aluminium on the lid of Black Badge Ghost’s Champagne cooler, it is applied between the third and fourth layer of a total of six layers of subtly tinted lacquer, creating the illusion that the symbol is floating above the Technical Fibre veneer.
Aesthetes from the marque’s design team elected to further enhance the noir ambience of Black Badge Ghost by subduing the brightwork. Air vent surrounds on the dashboard and in the rear cabin are darkened using physical vapour deposition, one of the few methods of colouring metal that ensures parts will not discolour or tarnish over time or through repeated use. The Post Opulent principles of simplicity have also been applied to dramatic effect in the Black Badge Ghost timepiece design: only the tips of the hands and the twelve, three, six and nine o’clock markers are picked out, in a subdued chrome finish, creating a remarkably minimal clock. Additional timepieces are available within Black Badge Ghost to suit the client’s aesthetic preference.
The timepiece is flanked by a world-first Bespoke innovation that debuted with Ghost: the Illuminated Fascia, which displays an ethereal glowing Lemniscate, surrounded by more than 850 stars. Located on the passenger side of the dashboard, the constellation and motif are completely invisible when the interior lights are not in operation. As in Ghost, the Lemniscate motif is illuminated via 152 LEDs mounted above and beneath the fascia, each meticulously colour-matched to the cabin’s clock and instrument dial lighting. To ensure the Lemniscate is lit evenly, a 2mm-thick light guide is used, featuring more than 90,000 laser-etched dots across the surface. This not only disperses the light evenly but creates a twinkling effect as the eye moves across the fascia, echoing the subtle sparkle of the Shooting Star Starlight Headliner.
Black Badge is not just an aesthetic – it is an experience. The clients who requested this motor car demanded that the Bespoke treatment of Black Badge Ghost extend from the design atelier into the marque’s engineering department. In doing so, the Bespoke Collective of designers, engineers and craftspeople collaborated to create a vivid driving personality that matched Black Badge Ghost’s visual intent without compromising the marque’s effortless ride proclivities and exhaustive acoustic tuning.
Key to its potent character is the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium spaceframe architecture that debuted with Phantom. This sub-structure not only delivers extraordinary body stiffness, but its flexibility and scalability allowed Ghost to be equipped with all-wheel drive, four-wheel steering, and the award-winning Planar Suspension system. For Black Badge, these peerless engineering qualities have been comprehensively re-engineered, including the fitting of more voluminous air springs to alleviate body roll under more assertive cornering.
The capacity of the Rolls-Royce twin-turbocharged 6.75-litre V12 engine was deemed sufficient. However, the flexibility of this celebrated power plant has been exploited to generate an extra 29PS, creating a total output of 600PS. The sense of a single infinite gear has also been dramatised with the addition of a further 50NM of torque, for a total of 900NM. The powertrain has also received Bespoke transmission and throttle treatments to further enhance the engine’s increased power reserves. The ZF eight-speed gear box and both front- and rear-steered axles work collaboratively to adjust the levels of feedback to the driver, depending on throttle and steering inputs.
As with all products in the marque’s Black Badge portfolio, the ‘Low’ button situated on the gear selection stalk unlocks Black Badge Ghost’s full suite of technologies. This is asserted by the amplification of the motor car’s engine through an entirely new exhaust system, subtly announcing its potency. All 900NM of torque is available from just 1700rpm and, once underway in Low Mode, gearshift speeds are increased by 50% when the throttle is depressed to 90%, delivering Black Badge Ghost’s abundant power reserves with dramatic immediacy.
To bolster confidence when exploiting Black Badge Ghost, the braking bite point has been raised and pedal travel decreased. Non-Black Badge Ghost is provisioned with a robust braking hardware package that was deemed more than ample under extreme conditions, even accounting for the Black Badge alter ego’s increased power output. However, a new suite of bold high-temperature brake calliper paint colours has been developed in preparation for forthcoming Black Badge Ghost commissions.
“Every Bespoke Rolls-Royce represents a unique expression of the clients’ personal passions and character. We have had the privilege of working with Mr. and Mrs. Sloss on several previous commissions and were delighted to create a Cullinan Black Badge to augment an already impressive collection. This magnificent interpretation of our all-conquering SUV is a true work of art that captures their passion for racing, luxury, and automotive excellence. Mr. and Mrs. Sloss are highly discerning patrons with a clear vision and exacting standards. In their new Cullinan, as with all their Rolls-Royce motor cars, there is no compromise between style, luxury, and performance. We are delighted they have chosen to share their creation with the wider world.”
-Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Ben & Christine Sloss, car enthusiasts by day and endurance racers on the weekends, took delivery today of their latest Bespoke Rolls-Royce commission from Rolls-Royce Motor Cars Los Gatos.
The Sloss’s new Cullinan Black Badge is finished in a unique Bespoke colorway, Pikes Peak Blue, created to their personal specification by the Rolls-Royce Bespoke Collective. The name is an homage to the legendary Colorado hill-climb, which is one of their favorite races. Combined with the vivid flashes of Forge Yellow on the hand-painted coachline, wheel-centre pinstripes and brake callipers, it carries the colors of the flag of Modena, the northern Italian province, and the livery carried by all the couple’s racing cars.
The Black Badge variant brings out the darker, edgier, more assertive side of Cullinan’s character. Mr. and Mrs. Sloss’s car includes the signature silver-on-black ‘RR’ monogram, dark window surrounds and custom two-tone Black Badge wheels. To underline the car’s performance credentials, the iconic Spirit of Ecstasy atop the dark Pantheon grille is milled from a solid billet of carbon fibre. Greeting the driver upon opening the front doors are personalized Black Badge tread plates designed to match the Black Badge logo. Each plate underwent a precise Physical Vapor Deposition coating process in Black, and then was engraved to reveal the silver metal of the client’s name – Benjamin on the Driver’s side, Christine on the Passenger’s side.
Inside, the seats are hand-crafted in navy-blue leather with accent stitching and monograms in Forge Yellow; similar contrast highlights appear on the fascia, door pockets and even the face of the brushed metal Bespoke clock. The Bespoke Technical Clock was created with Navy Blue Anodized brushed stainless steel surround and accented with Forge Yellow. The subtle accents with Forge Yellow highlights were developed especially for Mr. Sloss’s project to harmonize with the dark blue interior scheme. Each door panel is adorned with Mrs. Sloss’s personal racing logo – a stylized stiletto in embroidered leather – created by Mrs. Sloss and interpreted by a Bespoke specialist who previously worked as a shoe designer.
The Cullinan Black Badge perfectly complements the Bespoke Dawn Black Badge the Collective created for Mr. Sloss in 2018. In this spectacular example of the world’s most sociable drophead coupé, the color scheme is reversed, with the principal bodywork finished in bright yellow, and the bonnet and coachline in Pikes Peak Blue. The couple’s love of the open sky and Rolls-Royce elegance also carries over to Mrs. Sloss’s own two-tone Dawn.
BACKGROUND: BEN & CHRISTINE SLOSS
Black Badge Cullinan, Black Badge Dawn, Dawn, Wraith
“Our Rolls-Royce story began here at Pebble Beach in 2014 when we were looking for a two-door coupe with four useable seats for adults,” comments Ben Sloss. “Brands such as Aston Martin or Bentley do not offer anything suitable. When we saw the Rolls-Royce Wraith, we loved the style and elegance of the coupe, and when we took it for test drive we were impressed (really, startled) by how well it accelerated and handled, in addition to the sublime ride quality and materials we already associated with the Rolls-Royce brand. The Wraith offered a unique combination of luxury car experience and sports car performance, and we fell in love with it on the spot.”
Ben’s wife Christine subsequently commissioned a Rolls-Royce Dawn, a motorcar that quickly became her daily driver. “You can tell which are the favorite cars in our family by the mileage they have on them,” comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the clock, because both Ben and I drive it regularly, and we enjoy its open-air experience so much that Ben decided he wanted one too.”
“Christine and I are both gentleman… err, gentleperson racing drivers, competing in endurance races in GT racing cars, and many of our street cars are two-seater supercars with a very distinctive and personal livery,” continues Ben Sloss. “Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce.”
Ben Sloss Dawn Black Badge
Through the Rolls-Royce Motor Cars Los Gatos dealership, Ben Sloss worked closely with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce. His motor-racing pursuits led him to the more driver-focused Dawn Black Badge as the canvas for his vision, a reinterpretation of the livery on the couple’s racing cars.
“Our racing cars carry the colors of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colors,” comments Mr. Sloss. “The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with “O my God, that’s unreal– I love it!!’ It’s outrageous, it’s over the top… it’s perfect. I still grin every time I see it.”
The Bespoke Collective set to work reinterpreting the color scheme into Rolls-Royce design language, creating two new bespoke paint colors for the exterior of his Dawn Black Badge. The intense deep yellow that adorns the main bodywork has been named ‘Superflare’ due to its radiance under the California sun, whilst it is contrasted with the darkest of navy blues named Pikes Peak Blue, due to Mr. Sloss’ interest in the king of timed hill climbs. A further flash of Superflare yellow offsets the black of the 21” carbon fibre and aluminium wheel.
The same color scheme is continued throughout the interior of Mr. Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover and rear seat waterfall clad in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and unique to Black Badge model infinity logo between the rear seats. The yellow theme continues in the cabin with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue outside the one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue, leather-clad Aero Cowling enclosing the rear seats.
The Rolls-Royce driving experience is characterized by the feeling of one imperceptible and endless gear. However, there are occasions when the driver requires more immediacy or a different dynamic profile in response to terrain and conditions. For these moments, Rolls-Royce has engineered ‘Low Mode’.
On pressing a button conveniently located on the inside of the gear lever, the transmission will shift gears up to 25% faster. This delivers more immediate acceleration and amplifies the effect of engine braking. The result of increased RPM in a lower gear, when faced with steep gradients, is a greater sense of control of the car’s speed, particularly in descents.
Transforms character of a Roll-Royce at the touch of a button
Low Mode augments steep descent by shifting gears 25% faster
For Black Badge Low Mode enables gear shifts 50% faster and a bolder aural character
ROLLS-ROYCE BLACK BADGE LOW MODE
Black Badge represents an amplification of the Rolls-Royce driving experience in response to demand for more urgency to match a bold, darker, more engineering-led aesthetic. Once the Low button is depressed, the full potential of Black Badge is unleashed, amplifying a purposeful character within the motor car. It achieves this by holding gears longer when accelerating, and when braking downshifts are made faster to ensure the full spectrum of power is made available from the Black Badge’s characteristic V12.
Rolls-Royce has engineered a highly responsive suite of technologies to create an experience that responds to the intent of the driver. This means, when the throttle is depressed to 90% with ‘Low Mode’ engaged, gearshift speeds are increased by 50%, delivering power with more immediacy.
Every Rolls-Royce represents a profound collaboration between brand and customer. In Black Badge’s conception, this was extended from the design atelier to the engineering studio. This bold, new sub-set of clients demanded a more prominent expression of the engine’s aural character.
Rolls-Royce’s engineers worked exhaustively in the knowledge that this meant so much more than simply more noise. This approach – the result of more than two years of careful tuning – yielded a baritone sound that perfectly communicates the character of Black Badge as a subversive statement without betraying the sovereignty of the Rolls-Royce experience.
For clients who wish to enjoy the full Black Badge soundscape when stationary, the exhaust flaps remain open in ‘Park’ and ‘Neutral’ when ‘Low Mode’ is selected, allowing them to showcase the aural character of the car through the enthusiastic depression of the throttle pedal
360 Magazine had the opportunity to drive the highly anticipated 2021 Rolls Royce Wraith Black Badge across Los Angeles. Bespoke from the Rolls Royce family, the Wraith distinguishably has a sportier handling as compared to other models. The souped-up luxury coupe delivers a smooth yet powerful drive. Turn up the radio and listen to members of the world of hip-hop praise driving the vehicle themselves. Who would want a chauffeur when you can climb behind the wheel of the Wraith yourself?
With special detailing to the trim, plus black badge symbols, the Wraith is no joke when it comes to design. The phantom grill and the dark chrome spirit of ecstasy figure at the front of the car is a signature distinction of Rolls Royce vehicles. The rippling 21” carbon alloy composite wheels are detailed with the requisite black exterior detailing. The iced Selby Grey exterior of the Wraith, mixed with the interior’s red accents and metal appointments throughout, elevate the majesty of the car. As we drove along the coast of California, the Wraith glistened with a golden coat from the sun. In addition to the interior, the cabin is ultra-luxurious, and includes leather floor mats for those who embark on a slightly grittier driving experience.
The technology inside the Wraith crafted to create an out-of-this-world driving experience. While seated in the vehicle, drivers need not a sunroof to watch the stars because with the Wraith’s galaxy lights, the night sky is shining within finger’s tips reach. These lights create a stunning, serene atmosphere that makes inhabiting the Wraith feel astronomical glitzy. However, if you’re looking for more luxury, utilize the Wraith’s heat and cool controlled, massage chair seats. Recline and relax as you tune into the 1,300-watt Bespoke Audio System, which uses an 18-channel amplifier with 18 speakers throughout the vehicle for the optimal listening experience. Easily surf between radio channels using the touch dial to navigate through the touchscreen dashboard, which provides navigation systems and access to all of the car’s multimedia features. When you decide to start your journey in the Wraith, comfortably situate yourself into the car and allow the electronic-closing doors to do the heavy lifting for you. The backup and side cameras provide 360 views of the car, so you can feel safe and in control as you start your next adventure.
Rolls Royce stuck to their roots when it came to driving the Wraith. The black badge is powered by a silky smooth 6.6 liter turbocharged V12 engine that outputs 623 horsepower and 642 lb/ft torque, up from the 605 lb/ft the regular Wraith puts out. While those numbers sound incredible, the car also weighs in just over 5375 lbs, or in other words, almost as much as a Cadillac Escalade. Needless to say, drivers won’t be winning many races against most other cars, which have 600+ horsepower. The advantage of driving a Rolls Royce is the smoothness though, which is exactly where the Wraith delivers with transmission performance and power. Shifts are almost imperceptible, causing the Wraith to sometimes feel like an electric vehicle. Power from the V12 builds with absolutely no vibrations in the cabin.
When it comes to suspension, the Wraith rides like a dream. Literally, sometimes you may need to pinch yourself to make sure you’re still awake. Noise, vibration and harshness are almost completely eliminated. The near 123 in. wheelbase ensures the ride is incredibly smooth and planted. All power is pushed to the rear wheels with air suspension standard on all four corners. This gives the Wraith the most ideal suspension setup for a long distance cruise. Drivers will wield an immense amount of power, a beautiful hand-crafted interior, and a suspension that allows you to have fun maneuvering corners, while maintaining stability on any type of pavement.
The 2021 Wraith is not for the car enthusiast, but is perfect for the everyday, casual driver who prefers comfort over aggressive driving dynamics. This ultimate grand touring machine starts in at $338,000 base price, however buyers can pay to customize more of the car’s features. Our Black Badge tester retails at $485,325. If you’re looking for a suave ride and prestigious interior, the Wraith is worth the wait.
To learn more about the 2021 Rolls Royce Wraith, visit Rolls-Royce’s website.
Just after winning the 2020 NBA Championship, 360 Magazine got the chance to pilot the new Rolls-Royce Cullinan in a glamorous royal violet. This new edition takes the prize for being one of the most deluxe SUVs on the market, defining the post-opulence of the brand.
Priced at about $340,350, the massive machine encompasses greatness, class and refinement. This bespoke vehicle focuses on the purest craftsmanship by retaining the same DNA as its brothers and sisters. Its name comes from the exquisite Cullinan diamond, so it is clear that wealth is featured in all fields.
During a sunset in Malibu, 360 Magazine was pleased to witness the extravagance of the SUV first hand and was able to record its faultless driving capabilities. A film, by Jeff Langlois, is featured on both our Instagram and YouTube and exhibits the impeccable excursion from a birds-eye perspective.
The skeleton is a perfect marriage of sophistication and power, bringing a classic SUV composition to an all-new level. The striking purple exterior ensures travelers will arrive poshly to any event. The panoramic glass roof is designed for a sensation of the outdoors, while the privacy glass allows passengers to remain discreet. Twenty-two-inch wheels, partly polished to two spokes, allow effortless driving while remaining tasteful.
Every interior of the vehicle is not only exquisite, but unique because of the customizable characteristics the driver can choose to meet all their desires. The cabin is equipped with leather seats and sheep wool carpets. Its interior details are decorated with delicate wooden trim and moulded aluminum accents.
The Rolls-Royce Cullinan has the most current technology that perfectly correlates with the ride’s complex elements. With a spacious back seat, buyers can select the Center Console option that allows passengers sitting in the back to activate a massage feature. With this option, the middle seat has been replaced with a central console which features a cooling tray, perfect for holding champagne flutes or a whiskey carafe.
All models possess a large tactile infotainment system and Apple CarPlay. There is an available entertainment option for the backseat which boasts a 12.0-inch screen so the backseat riders will never grow bored. This model is also equipped with a WiFi access point and a custom audio system with 18 speakers. Of course, the interior roof can feature the classic Rolls-Royce star-studded ceiling which dazzles anyone who receives the honor of being a passenger.
With a 6.7-litre twin-turbo V-12 engine, the car delivers 563 horsepower noise-free. Thanks to the unique soundproofing glass, the drive is quiet in all terrains. The silent yet powerful engine allows a fast and enjoyable journey. According to Car and Driver, it can reach a speed of 60 mph in only 4.5 seconds.
The Cullinan is equipped with all-wheel drive and is able to tackle the most difficult terrain, ideal for steep driveways. The air suspension alongside of a road-scanning camera allows the vehicle to adjust its height to avoid road imperfections.
The beautifully developed vehicle not only looks gorgeous, but has safety features that will make riders feel secure. The car has driver assistance technology, including night vision. It also includes a standard forward-collision warning with automated emergency braking, a standard lane departure warning with lane support, and a standard adaptive cruise control.
More safety features include blind-spot detection, information about speed limits, approaching pedestrians and preventing rear-end collisions. These components ensure all riders’ safety and have been designed by experts for reliability.
The all-around aspects of the Rolls-Royce Cullinan combine to deliver the ultimate in comfort and efficiency. The V-12 engine uses 12 mpg when driving in the city and 20 mpg on the freeway. This exceeds the Bentley Bentayga and the Mercedes-AMG G63, both in the same category. With an 8-speed automatic transmission, driving at ease is this automobile’s responsibility. It has 571 horsepower at 5000 rpm and 627 lb-ft of torque at 1600 rpm. Not only is this vehicle designed with panache, but it has been constructed tactically to be capable and dynamic. Drivers will be enamored by this magic carpet ride while clawing to the road. A limited warranty that covers four years and unlimited mileage is included, so you never need to stress about upkeep.
Embodying precision, this is a top for everyone who wants to drive a luxury SUV, no matter who you are. Celebrities like Kylie Jenner, Justin Bieber, Jennifer Lopez and 50 Cent were all seen cruising with the vehicle, proving this brand is supreme. From a young, savvy business person to a prosperous family with a toddler and a pooch, this lavish, well-rounded mode of transportation appeals to everyone.
As we wind down 2020, a year that most would rather forget, Rolls-Royce would like to celebrate with a few little (& big!) luxuries that you can gift to even the most discerning Rolls-Royce enthusiast. We have curated a selection of some of the favorite accessories that you can give to compliment your favorite Dawn, Wraith or Phantom!
Gifts are available through your local Rolls-Royce dealership and additional details are available online.
Enhance any occasion with the Rolls-Royce Champagne Chest, crafted by artisans to the highest standard of elegance and luxury. The chest effortlessly opens at the push of a button to reveal a perfectly appointed champagne set, worthy of the world’s finest automotive marque. The hand-polished aluminum chassis is swathed in Natural Grain leather and flanked by exquisite wood – materials most found in Rolls-Royce motor cars.
From thermal coolers cradled in leather hammocks to the four hand-blown crystal champagne flutes arranged to evoke memories of a V12 engine, this is Rolls-Royce down to the finest detail. Each item has been carefully selected to enhance your enjoyment – from the highly effective thermal flask to keep your champagne chilled, to the delicate mother of pearl caviar spoons. The Champagne Chest can also be personalized to match the interior of your Rolls-Royce motor car.
This Bespoke creation includes removable serving tray, champagne bottle thermal flask, two thermal caviar bowls and four hand-blown champagne flutes all with a leather carrying sleeve.
Making entertaining as pleasurable as driving, the Rolls-Royce Picnic Hamper embodies the golden age of picnicking, when the picnic was an occasion to be savored. The Picnic Hamper welcomes and entices social delight.
Including lead crystal wine glasses, Wedgwood crockery and handmade stainless-steel cutlery, the Picnic Hamper is handcrafted from oiled teak, saddle leather and polished aluminum and features everything essential for the finest picnic for four people.
Desert sands. Mountain slopes. Rugged river valleys. No frontier is out of bounds to Cullinan. Dare to discover. To embody the essence of the past’s great adventurers. Then open out your Viewing Suite at the touch of a button, and survey just how far you have come. Sociably angled beside a cocktail table and finished in exquisite leather, the bespoke Cullinan Viewing Suite gives you the finest vantage point, anywhere and everywhere.
Just as your Rolls-Royce Phantom has a unique and iconic presence,
so too do our elegant 1:8 scale models of the range invoke an unmistakable aura. Assembled with thousands of minute components, this Rolls-Royce Phantom is the pinnacle of model reproduction.
The result of years of development – with the designers and engineers
of our motor cars assisting in its creation – it captures the perfectionism of the marque in miniature form.
Hand-finished with the same paint that adorns your own Rolls-Royce Phantom, each model undergoes a scrupulous inspection to ensure
superior standards. Only then may it qualify for the iconic Rolls-Royce badge.
Choose a replica of your bespoke Rolls-Royce Phantom – or opt for an alternative specification. Either way, the range of 1:8 scale models offers a symbolic enhancement of your Rolls-Royce collection.
An authentic 1:8 scale replica of a full-sized Cullinan, in which every detail is reproduced with absolute perfection, can now be enjoyed by clients around the world, in the comfort of their own home.
Far more than a mere model, each miniature Cullinan is individually and painstakingly crafted by hand, to the client’s specification, from over 1,000 individual components. This process can take up to 450 hours – over half of the time required to build a full-sized Cullinan at the Home of Rolls-Royce in Goodwood, West Sussex.
The replica is hand-painted using Rolls-Royce color-matched paint, then hand-polished to the marque’s exacting specification; the coachline is even applied using a fine brush, just as it is on the original. The fully functioning exterior lights are operated by a Cullinan-branded remote control; under the bonnet is a perfect likeness of the iconic 6.75-litre twin-turbocharged V12 engine. From the headrest embroidery and wood finishes to seat piping and stitching, these Bespoke creations allow clients to recreate their full-size vehicle with astonishing accuracy, or even envision a future Cullinan to add to their collection.
An expression of powerful purpose. Alluring in its architecture, the collection suits those who hold an undeniable energy. Determined, yet dynamic. Travelling should be an exciting endeavor, right down to your choice of luggage. From observing the techniques of the Head Butler at a prestigious London hotel, the Goodwood Design Team have created a luggage concept for those who seek to travel in style. Innovative engineering meets exquisite craftsmanship and an elegant aesthetic.
The six-piece collection, including two Grand Tourers, three Long weekenders and a Garment Carrier, has been designed to fit perfectly into the luggage compartment of your Rolls-Royce Wraith. The striking two-tone styling of the leather and stitching can be personalized, giving you opportunity to choose from a selection of available colors, or your favorite colors if you prefer. The Spirit of Ecstasy adorns each piece as a token reminder of the Rolls-Royce tradition: taking the best that exists and making it better.
A carbon fiber and high-grade aluminum frame makes the Grand Tourer effortless to maneuver, while also providing your belongings with superior protection. The uniquely designed wheel holds true to the smooth handling of your motor car and feature a self-levelling central monogram.
Practical and lightweight, the Long Weekender is an ideal accessory for any journey. The piece features a unique magnetic zip that keeps your belongings safe and secure, as well as distinctively crafted handles to ensure maximum comfort when carried. Lastly, the Garment Carrier keeps your formal attire in pristine condition throughout your journey.
Capturing the essence of the wandering spirit, Rolls-Royce presents the Escapism Luggage Collection. The essential luggage range for those who travel for enriching experiences and spontaneous moments of discovery.
Crafted from exquisite leather and durable canvas. This essential range of pieces is beautiful in form, yet relaxed and contemporary. Choose from several curated color ways or for the ultimate bespoke interpretation of your personality choose from ten leather colors and eleven fabric hues.
The luggage can be purchased as a full four piece set or as individual bags. Capturing the essence of the wandering spirit, Rolls-Royce presents the Escapism Luggage Collection. The essential luggage range for those who travel for enriching experiences and spontaneous moments of discovery.
Crafted from exquisite leather and durable canvas. This essential range of pieces is beautiful in form, yet relaxed and contemporary. Choose from several curated color ways or for the ultimate bespoke interpretation of your personality choose from ten leather colors and eleven fabric hues.
The luggage can be purchased as a full four piece set or as individual bags.
Dawn Aero Cowling, the Tonneau Cover, blends form with function and exquisite materials to expose another side to the character of Dawn. The elegant sweeping line of the twin leather trimmed cowls flows from the front seats into the rear deck adding dynamism and motion to the cars profile. Fitment of the unit visibly transforms this most elegant of four seat convertibles, evoking the indulgent spirit of the classic two-seater roadster.
The beauty of the Aero Cowling Tonneau Cover is not only aesthetic. Milled aluminum webbing underpins the flawless carbon fiber structure. This is then trimmed in the finest natural grain leather matching the main interior color.
The aerodynamically sculpted cowls are designed to manage airflow and ensure a calm and unruffled environment for front seat occupants at speed. The twin cowls also feature separately lockable storage compartments for quick accessibility.
The function of the soft-top is unaffected by fitment of the unit and the roof can be raised and lowered as normal with it in place. Easily removed if desired, when off the car the unit can be stored in the supplied storage bag to protect it from dirt and dust.
The iconic Rolls-Royce umbrella has been reimagined with striking colors. Finished with a polished color-tone handle and detailed with our famous Rolls-Royce monogram, it makes for the ultimate everyday accessory
Comprising an ivory cotton twill canopy with contrasting taupe edging, these beautifully hand-crafted parasols protect you from the sun while offering a touch of elegance to any occasion.
ROLLS-ROYCE PURE WOOL LAP BLANKET
Whether you are sharing a cool evening sunset from your Rolls-Royce Event Seats or just out for an evening open top drive in your Roll-Royce Dawn, our pure wool lap blanket is crafted to make your experience effortless and comfortable. Offered in a variety of designs and crafted of 100% pure wool, the blanket is a perfect accessory for any occasion
Few things are exclusive as a Rolls-Royce. This exclusivity demands accessories equally unique and well crafted. Limited to just 40 pieces, a North American exclusive, Solid Titanium Billet License Plate Frame is crafted for only our most discerning owners who demand only the best in everything. Each Limited Edition Titanium License Plate Frame is laser etched with “Rolls-Royce Motor Cars” on the bottom of the slim line frame. Its exclusive nature is further enhanced with “One of Forty” laser etched on the reverse.
DAWN WIND DEFLECTOR
Designed to perfectly complement the Dawn’s elegant silhouette, the Wind Deflector is manufactured using ultra-modern magnesium casting technology for the best possible blend of light weight and strength.
When fitted, it significantly reduces turbulence within the front passenger compartment while driving with the convertible roof open. This creates a more relaxed, unruffled experience and makes conversation easier when travelling at speed.
The wind deflector can be left in place while the convertible roof is closed, or, when not fitted the innovative smart folding mechanism allows the super lightweight unit to be packed into its rotective bag for effortless storage in the luggage compartment.
As of late, 360 was able to spend some time with the newly reimagined Rolls-Royce Ghost at the illustrious Fairmont in Austin. Prior to our arrival, the staff and media representatives all tested negative for COVID-19.
Our room at the Fairmont was spacious and we had a gorgeous view of the city. The hotel was filled with modern art and had a number of amenities available for our enjoyment, including an outdoor pool which was fitted with chaise lounges alongside large cabanas which illuminated at night. The hotel compliments Austin’s identity as a city on the rise, and the Rolls Royce New Ghost is similarly ascendant. Both have been reimagined for an elevated, excellent future. Full of innovation and prosperity. During this event, we were ecstatic to be in the presence of friends, colleagues and advanced automotive architecture, and to be doing so safely. It was gratifying to come together and experience the Ghost’s artistry during this prolonged time of uncertainty.
The Rolls Royce New Ghost was designed with a client-centered approach and with technological advancements to drive with ease. It has been termed “future-focused with a minimal aesthetic.” CEO Torsten Müller-Ötvös describes this model as “the most technologically advanced Rolls-Royce yet.” It is offered in a variety of colors including Arctic White, Salamanca Blue, Tempest Gray and Gunmetal Gray. 360 had the experience driving Artic White, an electrifying yet brilliant shade certain to capture the attention of all.
360 Magazine President, Vaughn Lowery, said, “This vehicle is for an obsessive perfectionist, it’s a driver’s car – ergonomically fabricated for those who enjoy to drive or be driven.”
A team of specialists, engineers and craftsmen researched Ghost clients’ interests, opinions and taste patterns to meet drivers’ preferences. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke said is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”
Starting in the front, the bonnet has been lowered and tested for aerodynamics, which gives it a new look. The Spirit of Ecstasy hood ornament can be lowered or raised using controls from the driver’s seat, perfect for that personalized touch. The New Ghost’s dashboard is lighter than that of the first model, giving the vehicle an overall more spacious feeling. It features hundreds of illuminated lights that resemble a constellation surrounding the Ghost nameplate, lighting up an evening like stars do a night sky.
The interior contains open-pore wood accents, which create a relaxing and serene experience. The headliner is adorned with celestial fiber optic lights, which can be dimmed or brightened from the driver and passenger seats. Occasionally, you might catch a streak of light that mimics a meteor. It is truly a one of a kind visual experience.
The trunk is power-operated, completely carpeted (even under the lid) and provides ample space to store any and all belongings.
The 2021 Ghost is a new and improved style of its 2010 predecessor. Engineers combined dynamic highlights from the portfolios of numerous types of cars into this edition. It was formulated to remove as much energy transfer as possible from the road into the body with the goal of creating a smooth ride.
The Ghost was built with sound absorbing materials which reduced the level of noise inside. Touch enabled media screens fold in and out automatically from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back. Wooden trays emerge as well, ones that can be used with or without screens.
A bespoke audio design allows passengers to use dials on the rear doors to control the stereo volume to their preference. Beyond this, the back seats have headrest pillows and individual controls that allow you to move forward or backward, and design the back of the seat to your desired level of comfort. There is also a refrigerator located behind the center console in the rear seats, perfect for storing beverages on the go and the definition of opulence behind the wheel.
The inclusion of USB-C ports is another phenomenal addition, as well as the wireless charger in the arm rest. Though there is no AI system such as Amazon’s Alexa or Apple’s Siri, the tech was on-demand and had a hands-free bluetooth function, a wireless hotspot, and Rolls-Royce Assist at your beck and call. Rolls-Royce Assist connects to an emergency services call center if necessary.These are the standard technical features for the New Ghost, but each Rolls Royce can be configured to its unique driver to make it “a motor car that is yours, and yours alone.”
The New Ghost’s all-wheel drive and all-wheel steering makes driving easy, regardless of road conditions. The car is planted firmly to the ground and corners very well. It was built on Rolls-Royce aluminum spaceframe architecture, which has been adapted to make way for advancements. The steering is much stiffer and more precise than that of the first Ghost, and the braking is more powerful.
The Planar system increases agility through the Wishbone Damper unit above the front suspension assembly, which creates a secure and effortless ride; the Flagbearer system, which uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface; and the Satellite Aided Transmission, which uses GPS data to pre-select the optimum gear for approaching corners.
Furthermore, the New Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically, which made for an easy entrance and exit. Engineering Lead Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”
The iconic Rolls-Royce logo on the wheels is weighted so that it is always facing upright. Also, the key color is customized to match the accents of the car, a note that will be appreciated by any driver looking for a personal touch. Other notes in the interior include the inside of the doors being completely leather and having an embossment of the Spirit of Ecstasy. A button on the rear doors allows passengers to shut them automatically from the inside, and a tap of the door handle will close them from the outside. There is also a hidden umbrella that pops out from the rear doors when needed.
With so many refined and client-centered designs, it is no wonder celebrities like Beyoncé and Floyd Mayweather have strong connections to the moniker. Beyoncé has her own 1959 Silver Cloud Rolls Royce convertible. In her most recent project, Black Is King — the musical film available on Disney+ for her 2019 album “The Lion King: The Gift” — the artist sits atop the hood of a cheetah print Rolls Royce to match the catsuit she is wearing in the scene. The boxing legend similarly showed off his automobile collection earlier this year, which includes at least six Rolls Royce’s. The Rolls-Royce is undoubtedly the most iconic brand in pop culture, including being the most mentioned brand in top-charting songs. The Ghost edition is particularly bold amongst Rolls-Royce’s many stars, and anyone seeking to solidify their luxurious lifestyle need look no further for their ride.
Experiencing this sophisticated and sleek model awoken all of our senses during this challenging time of introspection. The presence of beauty and craftsmanship gave us a feeling of hope as well as pride. Rolls-Royce has long set the bar on lavish vehicles, and the 2021 edition of the Rolls Royce Ghost is no exception. For those interested in a slice of the high life, the Ghost is the very definition of it.
Rolls-Royce revealed the design for its New Ghost on Tuesday. CEO Torsten Müller-Ötvös described the Ghost as “the most technologically advanced Rolls-Royce yet.” The first Goodwood Ghost, released in 2009, was the company’s most successful product in its 116-year history.
The automobile company released the launch film in which Müller-Ötvös shares the importance of refinement and simplicity in producing the new Ghost. The six-minute video showcases the appearance of the car, highlighting the small, unique details. Müller-Ötvös said that a client-first approach played a huge role in the car’s conception.
A team of specialists, engineers and craftspeople used research of Ghost clients’ interests, opinions and taste patterns to develop a new model that meets the preferences of these drivers. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke says is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”
The new Ghost has been termed “future-focused with a minimal aesthetic.” Engineers worked to combine dynamic highlights from the portfolio of numerous types of cars into one vehicle. It was formulated to remove as much energy transfer as possible from the road into the body of the car to create a smooth ride. The car was built with sound absorbing materials to reduce the level of noise inside the car. A soft undertone was created for the driver and passengers to hear a single, subtle note while on the road. Media screens fold out from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back seats.
Behind the grill of the car are lights that provide a subtle glow below the Rolls-Royce logo, between the “laser” headlights. The interior contains wood accents, and was intended to promote a relaxing and serene driving experience. The dashboard features hundreds of illuminated stars surrounding the Ghost nameplate, and the headliner is adorned with star-like lights.
The new Ghost has all-wheel drive and all-wheel steering, and was constructed to drive easy, regardless of road conditions. It was built on Rolls-Royce aluminum spaceframe architecture, which was adapted to make way for advances in this model. The Planar system increases agility through three elements:
The Wishbone Damper unit above the front suspension assembly creates a secure and effortless ride.
The Flagbearer system uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface.
Last, the Satellite Aided Transmission uses GPS data to pre-select the optimum gear for approaching corners.
The new Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically for an easy entrance and exit. Engineering Lead, Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”
Additionally, Rolls-Royce released a podcast series explaining the aesthetic and engineering of the new Ghost. The sleek, luxury car is expected to retail around $322,500, with the first deliveries anticipated for early next year.
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