Lexus ‘December to Remember’ Celebrates Moments of Connection. New commercial, Sprinkles giveaways spread holiday cheer with annual return of iconic campaign
Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow returns with a twist in a new spot called “Time Machine.” And, in a holiday first, Lexus is partnering with Sprinkles to make December a bit sweeter with exclusive giveaways at nationwide Sprinkles locations courtesy of Lexus dealers.
Lexus × Sprinkles via 360 MAGAZINE.
“This year’s ‘December to Remember’ celebrates the holidays as a joyful time to reconnect with loved ones,” said Vinay Shahani, vice president of Lexus marketing. “Our dealers do a great job of extending hospitality to our guests year-round. This holiday season, on behalf of our dealers, we’re inviting guests to enjoy a special Sprinkles treat and pay it forward to support the Boys & Girls Clubs of America.”
Lexus continues to be a proud partner of the Boys & Girls Clubs of America. Starting on Giving Tuesday, November 29, guests will have the opportunity to donate through a unique link found on social and in Sprinkles stores when they pick up their complimentary holiday treats. For every donation made through the link between November 29 and January 3, Lexus will match donations up to $250,000.
In the “Time Machine” commercial, debuting today, a young boy waits impatiently for the holidays. He becomes convinced that his family’s new RX is a time machine and wonders if it might make the holidays come faster. In a variation of the campaign’s signature gift-giving moment, this year’s gift comes in the form of the little boy being reunited with his older brother, who comes home early from college to surprise him. The red bow, instead of appearing on top of the car, appears on a present his brother brings with him. In addition, Lexus is bringing back two popular “December to Remember” spots from last year — “Runway” and “Wonderland.”
In its own gift-giving moment, Lexus is treating guests to an exclusive complimentary offer in partnership with Sprinkles at locations nationwide. From Friday, December 2, through Sunday, December 4, red velvet cupcakes will be gifted courtesy of Lexus and its dealers – each of the three days for one hour between 10:00 and 11:00 a.m. (also while supplies last).
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance models and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
LEXUS JOINS FORCES WITH ADIDAS AND ADIDAS S.E.E.D TO CREATE
A CUSTOM ALL-NEW LEXUS RX
INSPIRED BY MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDAFOREVER’
Last night Lexus unveiled the Wakanda Forever-inspired RX 500h F SPORT AWD “Vibe-Branium.” The all-new Lexus was reimagined in by the women-led design crew of the adidas S.E.E.D (School for Experiential Education in Design) program under the guidance of Calty Design Research, creating a vehicle suited for Marvel Studios’ “Black Panther: Wakanda Forever,” now playing only in theaters.
To help celebrate the recent launch of adidas’s “Wakanda Forever Collection,” the team at adidas sought to bring their “Black Panther: Wakanda Forever”-inspired designs into the automotive space. Created for the best athletes in the world, this performance sportswear embodies what it means to be Wakandan and explores the question, “What if Wakanda had a national athletic team?” The vehicle wrap builds on the custom identity of the fictional African nation as envisioned by adidas, creating an automotive identity that matches the fashion collection.
The design of the interior was driven by a group of all-women students from adidas’ School for Experiential Education Design (S.E.E.D.), a 2-year program at adidas in partnership with Pensole Lewis College of Business & Design, that acts as an alternative to a university education in Footwear Design. Students from this program not only designed the interior of the Wakanda Forever-inspired RX 500h, but also contributed to the costumes in the film. Through a series of workshops, CALTY Design Research worked with the students to bring their Black Panther inspired vision to the RX 500h.
“The all-new RX 500h is part of our expanding Lexus Electrified portfolio with evolved innovative technology that elevates the driver’s experience,” said Michael Moore, general manager, Lexus International. “There’s an athleticism in the performance of the RX that makes it a perfect fit to join the ‘Wakanda Forever’ team.”
The re-imagined exterior of the RX features the Wakandan-inspired print and purple colorway used throughout the adidas sportswear collection. A diamond pattern inlayed across the hood is inspired by the Black Panther’s claw necklace. Gold details, a tie to the new Black Panther’s suit, accent the exterior, with unique “F” center caps, F SPORT on the wheels and Lexus badging that are reimagined using the fictional Wakandan alphabet. The word “Vibe-Branium,” also spelled in the Wakandan alphabet, is added to the rear badging as part of its unique name: the Lexus RX 500h Vibe-Branium AWD DIRECT4.
Beyond the customized exterior wrap, the students at adidas S.E.E.D (School for Experiential Education in Design) embraced the challenge to reimagine the all-new Lexus RX interior by using the much-anticipated sequel as its source of inspiration.
“Lexus is passionate about fostering future designers,” said Sabina Charfauros-Redmon, creative lead, Lexus International. “We see adidas S.E.E.D as representing a new normal that opens doors for BIPOC women in the design space. It’s a special moment when young creators are given the opportunity to stretch their creativity beyond their own comprehension. Lexus believes in this narrative and is excited to be a part of this process.”
To help guide the students through the design process, Calty Design Research led the students through a series of workshops exploring automotive design, Lexus design, creative processes, color and materials and the power of collaboration.
“Lexus, adidas and Wakanda Forever may seem like they come from totally different worlds but the thread that draws everything together is the pursuit and leadership in unique storytelling and innovative technology,” stated Alex Shen, chief designer at Calty Design Research. “Because of this common thread, the S.E.E.D. designers have such a unique and exciting task ahead of them to create something really artful and cool. It’s a real pleasure and honor for us to witness all the creativity, enthusiasm and collaborative thinking and execution from the S.E.E.D. designers.”
“Collaboration is one of our core values at S.E.E.D. We believe that innovation exists at the intersection of creativity, collaboration, diversity, inclusion and equity,” adds Cheresse Thornhill-Goldson, director, Design Education & Growth | S.E.E.D., adidas. “A critical aspect of our curriculum is ‘open-source’ product creation where we team up with experts across various industries to educate and co-create with our S.E.E.D. designers to bring unique products to life. So, collaborating with Lexus, ‘Black Panther: Wakanda Forever,’ Carbon, Calty and Annex to design the Lexus Vibe-Branium Direct4 RX 500h was such a transformative experience for our students. The end result is a powerful example of what can happen when we leverage the ‘collective genius’ across disciplines.”
Carbon, an adidas partner since 2017, has revolutionized athletic footwear by providing the technology platform for the production of adidas 4D midsoles. Carbon DLSTM (Digital Light Synthesis) technology is pioneered by 3D printing specialists aligning innovation and sustainability in collaboration with adidas to create a portfolio of athletic footwear that meet specific performance needs. In addition, Carbon’s footprint on the silver screen contributing to costumes, animatronics and other worldly environments make them the perfect partner to help realize the S.E.E.D student’s interior vision.
As part of Lexus’s mission to mine budding talent in the creative realm, versatile multi-hyphenated visual storyteller Cami Thomas will document the collaboration with a featurette which is set to release in mid-November on digital platforms.
The custom build will feature an interior re-imagined with future-focused designs, textures and materials. Using the modern luxury of the latest RX as a canvas, adidas’s custom Wakanda-inspired tribal gold print covers sections of the seating surfaces and are featured prominently on the seat bolsters in particular. The same pattern is applied to the door panel inserts and in purple sections of the steering wheel. The F SPORT door sill plate is translated in the Wakandan alphabet along with “Wakanda Forever”, which is embroidered on the steering wheel. Key tactile areas such as the steering wheel pad and front and rear headrests are covered in the Carbon 3D printed energy-returning athletic shoe mid-sole material used in the adidas 4D- FWD. The front head rests include Lexus’s signature emblem and the rear center head rest houses adidas’s iconic logo. Meanwhile, surfaces around the shifter are decorated in laser-cut wood and gold trim that accents the interior to help create a uniquely Wakandan-inspired in-car environment.
In celebration, the powerhouse brands dropped a limited-release T-Shirt designed by the students at adidas S.E.E.D., which was exclusively available at last night’s adidas creator’s camp. The front of the T-Shirt includes an African Proverb written in Wakandan “Educate a Woman, Educate a Nation” stylized in traditional Japanese format, tategaki. The back of the T-Shirt pays homage to mineral-rich Wakanda’s Vibranium that has helped shaped its future focused society through a periodic table transcribed in Wakandan. In addition, the T-Shirt’s wash tag houses emblems from the super power team, LEXUS, adidas, adidas S.E.E.D, Marvel Studios’ “Black Panther: Wakanda Forever” and Carbon.
In the hands of veteran custom car builder Gordon Ting, he helps fully realize the custom “Black Panther: Wakanda Forever”-inspired Lexus RX inside and out.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Welcome to Stockholm. Home of the global media unveil for the Volvo 7-passenger EX90. The flagship electric SUV is built on an entirely new platform, with architecture focused on advanced safety and intelligent mobility. The 2024 EX90 is earmarked as the first Volvo to represent a fresh generation of all-electric vehicles while symbolizing the latest evolution of Scandinavian engineering, design, and sustainability.
Volvo’s Electric Future
An ambitious transformation plan for complete electrification by 2030 and climate neutrality by 2040 is Volvo’s current vision. But how did we get to this inflection point where the profusion of EVs being launched consistently is the norm? Naturally, humans must consciously rethink their habits to reduce pollution, from what we eat to how we drive and live. Sadly, we overconsume in every category, so mindfulness and minimalism are vital pillars to saving this planet from self-destruction. Volvo’s formula for a fully electric future is to release one EV every year until the mission is accomplished.
Introducing the 2024 EX90
To introduce Swedish culture from a mobility perspective, Volvo Cars Chief Executive Officer Jim Rowan addressed assembled media with remarks on the manifestation of the EX90 at the historic Kungstradgarden (King’s Garden Park) in downtown Stockholm. The EV will begin production in the United States at Volvo’s Ridgeville Factory in South Carolina late 2023, with first deliveries to customers early 2024.
Ideally, the Sweden-based automaker’s safety tech is designed to learn your habits, study the surrounding environment, and keep all occupants as safe as possible. NVIDIA DRIVE has been tasked to oversee Volvo’s in-house software to create and analyze real-time data that depicts an accurate 360-degree view of the driving world. The vehicle’s core computer can perform over 280 trillion operations per second. In addition, continuous over-the-air updates allow the EX90 to evolve and develop as time passes.
“The Volvo EX90 is a statement for where we are, and where we are going,” said Jim Rowan. “It’s fully electric with a range of up to 300 miles on a single charge, designed to further raise our safety standards, the first Volvo car to be truly defined by its software and part of a wider ecosystem, connecting to your home and your other devices. The Volvo EX90 is the start of something new for Volvo Cars in many ways.”
Volvo thought of everything to imbue the EX90 with efficiency, dynamics, and Scandanavian design elements. For instance, the aero wheels are styled to reduce turbulence, the LED headlamps digitally open and close like your eyes using specific lighting technology, and the EX90 can detect your approach up to 10 meters to prepare the vehicle for driving.
Electric Motors and Battery
The first EX90 to market in the US will be a Twin Motor Performance AWD model energized by a 111kWh battery and two permanent magnet electric motors distributing 496-horsepower and 671 lb-ft of torque. Expect up to 300 miles of range before a charge is required. The e-SUV can restore juice from 10% to 80% in about 30 minutes using a DC fast charger (up to 250kW). But EV owners will almost always charge overnight at home using a Level 2 unit such as the ChargePoint Home Flex. This electrical upgrade will also future-proof your home. The ChargePoint app is downloadable through Google Play and will enable owners to activate the charger before arrival and set up the session payment. Another significant Volvo technology is bi-directional charging, which lets owners utilize the EX90’s battery to power their homes or another EV. It will become available soon, but the EX90 is already outfitted with the hardware.
Lidar-Based Safety System
Volvo’s laser-based radar system — dubbed lidar — employs exterior and interior sensors to accomplish an array of safety tasks, such as scanning the road to detect objects up to 820 feet away (in daylight or complete darkness). As part of the “360-degree Shield of Safety,” cameras and sensors evaluate your awareness and warns drivers if it senses they’ve become tired or inattentive. If the driver doesn’t react, the EX90 will stop safely and call for help. In addition to the technology, the EX90 is engineered with natural, responsibly-sourced materials. For example, the SUV comprises 15% recycled steel, 25% recycled aluminum, and over 105 pounds of recycled plastics and bio-based substances.
Inside the High-Tech EX90
Simple and savvy is the best way to describe the welcoming interior. Its organic feel calms the senses and the evolutionary technology satisfies your connectivity desires. A Google built-in 15” vertical touchscreen is the nucleus of the EX90, with features such as Google Apps, Google Assistant, Google Maps, and Google Play. Sound is provided by a reference-quality Bowers & Wilkins audio system with Dolby Atmos and headrest-integrated speakers. Furthermore, the EX90 is operable through your smartphone and your personal profile loads as you enter the vehicle.
Safety and Technology Enhancements
One of Volvo’s committed safety missions is to keep every driver from being killed or seriously injured in one of its vehicles. So, for example, passenger detection sensors — especially on hot days — will warn if a child or pet is left inside the vehicle.
Volvo has always invested in people who invest in the world to make this a better, brighter, and safer space. Having the freedom to move about freely and sustainably is the company’s sole objective.
Pricing and Availability
Interested US buyers can pre-order a 2024 EX90 at VolvoCars.com/us with an MSRP under $80,000. Customers placing pre-orders will receive prioritization when deliveries begin at the top of 2024. The future is now for individuals looking to decrease their carbon footprint while riding safely in style.
“We are laser-focused and razor-sharp on meeting our 2030 and 2040 goals. At the end of the day, tech wins,” concluded Rowan.
2024 Volvo EX90 fully electric suv car review via 360 MAGAZINE.
Volvo EX90
Large aerodynamic alloy wheels
2024 Volvo EX90 fully electric suv car review via 360 MAGAZINE.
2024 Volvo EX90 fully electric suv car review via 360 MAGAZINE.
2024 Volvo EX90 fully electric suv car review via 360 MAGAZINE.
2024 Volvo EX90 fully electric suv car review via 360 MAGAZINE.
That’s right; the BMW 7 Series is electrified for 2023 while maintaining the same body style and interior cabin as the two ICE (internal combustion engine) models. We had a chance to test drive and thoroughly evaluate the 2023 BMW i7 xDrive60 at the BMW Test Fest program recently held at the Ritz-Carlton Rancho Mirage in Palm Springs with the conclusion that the luxury sedan’s capabilities are superior within its class. The German EV is technologically laden, ultra-intelligent, and savvy on the road while zeroing in on owners’ attitudes, necessities, and feelings.
BMW i7 Evolution
BMW’s luxury flagship is a high-tech marvel in every aspect. Moreover, it’s super fast (especially in Boost mode), achieves 318 electric miles per charge, produces 536-horsepower, and features a 31” BMW Theatre Screen with built-in Amazon Fire TV and 8K resolution. And, of course, the i7 maintains the equivalent dynamic performance attributes we have come to expect from BMW, so no sacrifices were made in the product planning stages. Other amenities include Rear Executive Lounge Seating, a 36-speaker Bowers & Wilkins Diamond Surround Sound system, auto opening and closing doors similar to Rolls-Royce, crystal headlights developed in conjunction with Swarovski, and three years of free Electrify America charging.
Electrification of the 7 Series
The 7th generation 7 Series is an evolutionary wonder as humankind continues to figure out how to reduce our carbon footprints since our insatiable appetites have led to planetary degradation from a resource standpoint. As a result, we have no choice but to seek alternative fuel options to power the transportation industry, and currently, e-mobility is the best solution at our disposal. However, for individuals non-committal on electric vehicles, BMW still offers two gas engines for the all-new 7 Series: the 740i and its 3-liter TwinPower Turbo inline 6-cylinder and the 760i xDrive powered by a BMW Motorsport’s enhanced 4.4-liter TwinPower Turbo V8. Both are engineered with 48V mild hybrid technology.
Now available in fully electric form, the i7 highlights two efficient electric motors with a combined output of 536-horsepower and 549 lb-ft of instant torque. It races from 0-60 mph in 4.5 seconds and can travel 318 zero-emission miles (19” wheels) before a recharge is required. Furthermore, if you engage Boost mode (akin to Launch Control) the i7 will prepare itself for a hyper-warping takeoff. I tried this while my driving partner Brian Armstead was relaxing, and immediately he shouted and grabbed whatever he could to brace himself. All electric BMW xDrive intelligent all-wheel drive, Highly Integrated E-Drive units on the front and rear axles, and BMW’s Gen5 Lithium-Ion 101.7 kWh battery unit comprise the i7’s electric powertrain. To extend the i7’s efficiency, only one motor needs to run on the highway and initially, iDrive is subdued but will kick in immediately when traction is required from all four wheels. Moreover, you want to drive in One Pedal mode as often as possible for energy regen and reduce the wear and tear from hydraulic braking since the i7 will slow down automatically when you release the accelerator. An 8-year/100,00-mile High-Voltage warranty backs the battery.
Charging Ecosystem
There are three levels of charging: Level 1 (your home outlet and the slowest), Level 2 (240v in-home installation or public infrastructure), and Level 3, aka DC Fast Chargers, which are mostly installed at public retail locations. As stated, BMW partnered with Electrify America to provide i7 owners with three years of complimentary unlimited public charging. High-speed DC 195 kW max charging will power your 7 Series 10 to 80% in 34 minutes, adding 80 miles of range in just 10 minutes. An optimized cooling strategy, while DC charging is in progress further, improves the durability of the high-voltage battery. However, you don’t want to kill your battery over time from too much high-speed usage. When seeking a charging station, the cloud-based BMW Maps navigation system will help the i7 locate the charging-optimized route and tell the driver how much time is required to charge at that station. In addition, the charging software on board the new BMW i7 has been improved from the i4 and iX models. Electrify America currently has 800 charging stations and about 3,500 individual ultra-fast chargers open or under construction in the US. By 2026, the company plans to more than double its infrastructure with 1,800 charging stations.
BMW i7 Nuances
From the purifying ride to the opulent cockpit, the 7th generation 7 Series is impressive. Also, it’s ecologically thoughtful with floormats and other items made from recycled plastic bottles and offers a non-leather seating option. One of the modern features is the BMW Interaction Bar which extends across the dash and houses touch-sensitive controls. At night it lights up to your hue of choice. The main i7 features are highlighted through the fully digital 12.3” information display and the 14.9” control display screen. Integrated into the rear doors, 5.5” touchscreen remotes (BMW Touch Command) operate like an iPad mini to control everything from the optional $7,250 BMW Theater Screen to the massaging seat adjustments, ambient lighting, and rear sunshades. A BMW Intelligent Personal Assistant uses “Hey BMW” commands to operate the vehicle from opening and closing the doors to rolling down the windows. The assistant has 600 commands built in through iDrive. Standard BMW Live Cockpit Professional includes BMW iDrive 8 for more clarity and precision while using the Apps.
M Sport Package
The new i7 is a masterpiece on its own, but to truly enjoy all that BMW offers for the sporty touring sedan, the complimentary M Sport Package is at your disposal. The must-have package includes 21″ M Aerodynamic Jet Black rims, a thick and empowering 3-spoke flat-bottom M steering wheel, Shadowline exterior trim, M Sport exterior and interior elements, and illuminated threshold plates bearing the M logo. To advance the package further, upgrade to the M Sport Professional Package, which features M Sport Brakes with blue or black calipers, a discreet rear spoiler, and an Extended Shadowline Trim on the kidney grille. Unfortunately, this deletes the illumination around the grille.
Pricing and Coloring
MSRP for the i7 xDrive60 is $119,300 and the destination fee is $995. Keep in mind that the first batch has been reserved. One non-metallic and 13 metallic exterior colors can be ordered, including Dark Graphite metallic, Sparkling Copper metallic, and Space Silver metallic. Exclusivity comes from the $12,000 BMW Individual two-tone paint finish.
The 2023 BMW i7 xDrive60 is a unique electric luxury sedan for conscious thinkers looking for the best of both worlds. On the one hand, owners desire to reduce their carbon footprint. Simultaneously, the other hand still requires an ultimate BMW driving machine that has been electrified and digitized while commanding a massive and stylish presence on the road.
2023 BMW i7 xDrive60 via 360 Magazine and Automotive Rhythms.
2023 BMW i7 xDrive60 via 360 Magazine and Automotive Rhythms.
2023 BMW i7 xDrive60 via 360 Magazine and Automotive Rhythms.
2023 BMW i7 xDrive60 via 360 Magazine and Automotive Rhythms.
2023 BMW i7 xDrive60 via 360 Magazine and Automotive Rhythms.
2023 BMW i7 xDrive60 via 360 Magazine and Automotive Rhythms.
According to Robb Report, Beyoncé and Jay-Z may be the proud owners of one of these vehicles.
Rolls-Royce Motor Cars is honored to present the next chapter of its Boat Tail coachbuilt commission—one of just three that have been, and ever will be, made.
The essence of Rolls-Royce Coachbuild is that each commission tells a story entirely unique and personal to its owner, reflecting their own history, tastes and sensibilities. With this in mind, Boat Tail, revealed at Concorso d’Eleganza, Villa d’Este 2022, on the shores of Lake Como in northern Italy, is a masterwork of restraint, sophistication, elegance and attention to detail.
Boat Tail is entirely hand-built, with the body panels fashioned from vast, single sheets of aluminum to create the distinctive outline inspired by the racing yachts of the early 20th century. In every respect, this remarkable motor car is entirely unique.
This Boat Tail design was commissioned by a patron whose family business has grown from his father’s origins in the pearling industry. Widely traveled, internationally educated and cosmopolitan in his tastes and influences, the client is an established patron of the arts, who additionally owns a sizable collection of classic and modern cars, housed in a dedicated private museum.
The foundation of the color is a shimmering blend of oyster and soft rose, with large white and bronze mica flakes adding a unique pearlescent quality that changes subtly under different light conditions. The contrasting cognac-colored bonnet, created specifically for this Boat Tail, contains fine bronze and gold colored aluminum mica flakes complete with a layer of crystal and iced matte clear coat, adding significant warmth and depth to the car’s appearance. The technical fiber lower sills of Boat Tail incorporate a rose gold woven thread.
The rear deck, which houses Boat Tail’s unique ‘butterfly-design’ hosting suite, is swathed in Royal Walnut veneer, inlaid with rose gold-plated pinstripes with a satin-brushed finish to ensure a sensitive and sophisticated appearance. The Royal Walnut was specifically selected by the client for its beautiful properties as it matures over time, a material that will gradually transition to the tonal properties of the cognac color. From above, one observes a harmonious balance and satin effect of the iced bonnet and tactile wooden rear deck, in contrast with the high-gloss front and side perspectives.
From the front, the Pantheon Grille, milled from a single, solid billet of aluminum, is graced with a Spirit of Ecstasy fashioned in rose gold.
The interior is a beautifully curated combination of perfectly matched cognac and oyster-colored leathers and Royal Walnut veneer, with rose gold and mother-of-pearl accents throughout. The leathers, complete with a pearlescent finish, accentuate the surfaces and forms of Boat Tail’s seats and interior design. The transmission tunnel is formed from Royal Walnut veneer with rose gold pinstripes, drawing a direct visual reference to the rear deck and adding a glowing warmth to Boat Tail’s interior.
The centerpiece of the dashboard is a timepiece made from mother-of-pearl, chosen and supplied by the client from his own collection; the fascia of which is pure and minimal in its appearance so as not to detract from the precious material. The same prized substance graces the control switches and instrument dials, creating a strong visual and material connection between the car, the owner, and his family heritage.
During a tour of Music City, 360 MAGAZINE had an exclusive meeting with the only Toyota sedan to offer the HYBRID MAX System – the all-new Crown AKA new age Kanmuri. As well as maneuvering different terrains in Tennessee, this distinctive crossover caught the attention of spectators.
Over the past seventy years, the Toyota Crown has been recognized in Japan as one of the prestigious vehicles in its class. Now, it is being reintroduced to the US market after a 50-year hiatus, becoming the new flagship of the invincible mid-tier automotive brand. Equipped with standard AWD in tandem with intuitive technology like a Drive Connect, which can be established by a simple voice command, “Hey Toyota,” making searches for points of interest effortless.
Its bi-tonal exterior easily dresses up any Met Gala rug. And, with 21-inch wheels, the steep position offers an additional height of 4 inches above its predecessors, the Camry and Avalon. Thus, increasing the driver’s visual range as well as their overall driving control. The performance hybrid version pushes approximately 340 horsepower, with 400 lb-ft of torque, enough strength that no driver or passenger can ignore. Available in three categories: XLE (starting at $41,045), Limited (starting at $46,595) and Platinum (starting at $53,445) with dual hybrid powertrains – Toyota Hybrid System (THS) and Hybrid Max that is exclusive to Platinum models.
Nashville 2023 Toyota Crown sedan drive with 360 MAGAZINE.
‘Again, Toyota has set the record straight. With thick thighs and an arched back, it’s recalls the X6, dubbing this vehicle in an urban territory as the Bargain Beamer.’ – Vaughn Lowery
Toyota Crown Returns to the US with Bold Style and New Hybrid Max Powertrain
Reimagined Sedan with Bold Styling, Premium Comfort and Elevated Ride Height
Three Grades, XLE, Limited and Platinum, All with Standard Electronic On-Demand AWD
Hybrid Powertrain Standard with Choice of First-Ever HYBRID MAX or Toyota Hybrid System
HYBRID MAX on Platinum Pairs a 2.4-L Turbo Hybrid Engine with Rear eAxle for 340 HP
Spacious Interior and Quiet Ride, with Standard Adaptive Variable Suspension on Platinum
Platinum Grade Offers Unique Bi-Tone Paint and Standard 21-inch Wheels
Toyota’s All-New Audio Multimedia System with 12.3-inch Touchscreen Standard
With a striking debut, Toyota is reimagining the full-size sedan with the all-new 2023 Toyota Crown. Built to deliver an intuitive driving experience, this new premium sedan brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design. It is also the first Toyota sedan to offer the HYBRID MAX System, Toyota’s performance hybrid with power that drivers will feel. Available in three grades: XLE, Limited and Platinum, Toyota Crown will offer a choice of two different hybrid powertrains: HYBRID MAX or the fourth generation Toyota Hybrid System (THS).
The HYBRID MAX powertrain, exclusive to the Platinum grade, is Toyota’s all-new performance hybrid that puts out a manufacturer estimated 340 net horsepower. Paired with a 2.4-liter turbocharged engine and a direct shift 6-speed automatic transmission, HYBRID MAX produces powerful torque at low RPM for sporty, exhilarating driving and has a manufacturer-estimated 28 MPG combined city/highway fuel economy rating. XLE and Limited grades are equipped with THS, a highly efficient hybrid system with a newly developed, high-output bipolar nickel-metal hydride battery that can achieve a manufacturer-estimated 38 MPG combined city/highway rating.
Built on a newly developed chassis based on Toyota’s GA-K platform, Crown has a raised overall height that’s nearly four inches higher than Camry. The unique height of this sedan offers increased road visibility, along with easy entry and exit. Its flowing silhouette and sculpted body lines create a fresh look that is entirely unique for its class. Altogether, the Crown package is a combination of innovative style, performance and function.
The XLE grade comes equipped with the 2.5-liter THS, AWD, three selectable drive modes, 19- inch alloy wheels, heated and powered Softex and fabric front seats and our all-new Toyota Multimedia System with 12.3-inch touchscreen and 6 speakers. It is available in five colors: Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal and Supersonic Red, with a black interior.
The Limited grade also comes equipped with XLE features and adds multibeam LED headlights, a fixed panoramic roof, leather-trimmed seats that are heated and ventilated up front and heated in the rear, 11-speaker JBL audio system, rain sensing windshield wipers and intelligent clearance sonar along with rear cross-traffic braking. There is also an available Advanced Technology package that adds dark metallic 21-inch, 10-spoke alloy wheels, a birds-eye view camera and digital key (with Remote Connect subscription). Interior colors include black, black and chestnut and macadamia.
The Platinum grade includes everything on XLE and Limited and raises the bar with the HYBRID MAX powertrain, Adaptive Variable Suspension, six selectable drive modes, Advanced Park and unique 21-inch machined 10-spoke alloy wheels with black accents. The color palette adds a Toyota first bi-tone paint option, with black paint that extends from the hood to the trunk, that can be paired with Oxygen White, Heavy Metal, Supersonic Red or an all new, bi-tone only Bronze Age color.
Each grade of Crown will come with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard. It is expected to arrive in Toyota dealerships later this year.
Crown History
The Crown first debuted in 1955 as the “Toyopet Crown,” Toyota’s first mass produced passenger vehicle. When the first generation was developed, Crown came to symbolize “innovation” and “pushing the limit” within Toyota. Since then, it has gained recognition in Japan as Toyota’s premium sedan. It was also the first Japanese car to hit American shores back in 1958, last being sold in the US in 1972.
Across the 15 generations of Crown, it has been a vehicle that has led the way with innovative technology — pursuing value through engineering that is one step ahead of its time. For the new Crown, Toyota’s development team once again set innovation and pushing the limit at the core of the new generation’s concept. Toyota team members from product planning, design and engineering worked together to identify a Crown for a new era. The result is a completely new Toyota Crown that throws off the conventional concepts of a sedan and takes it into a new era.
Design choices push the limit, with large-diameter wheels that give the car a powerful style, a raised hip point for ease of ingress and egress, and meticulous attention to detail on the inside for a comfortable home-away-from-home. Innovation is engineered into the new Crown with two different Hybrid powertrains available, HYBRID MAX with responsive acceleration and THS for great fuel economy and standard electronic on demand All Wheel Drive.
Two Hybrid Systems
Toyota made “hybrid” synonymous with fuel efficiency more than 20 years ago with the first Prius. Today, Toyota continues to expand its hybrid lineup and overall electrified vehicle offerings, with Crown bringing the number of Toyota electrified vehicles to 16. The Toyota Crown innovates on the hybrid front with another first for Toyota sedans, the HYBRID MAX System. This new system is designed to deliver smooth and powerful torque-filled acceleration, while keeping an eye on efficiency.
HYBRID MAX combines a 2.4-liter inline 4-cylinder turbo engine tuned to hit peak torque between 2000-3000 RPM, with a front electric motor that helps maximize torque production. A rear wheel eAxle that’s equipped with a high output water-cooled electric motor is combined with the hybrid engine to directly transmit force to all four wheels, ensuring a thrilling throttle response and linear acceleration throughout the power band.
The fourth-generation Toyota Hybrid System in the Toyota Crown combines a high-efficiency 2.5-liter DOHC four-cylinder engine with two electric motors in a highly compact system. The gas engine employs Variable Valve Timing-intelligent by Electric motor (VVT-iE) on the intake camshaft, and VVT-i on the exhaust camshaft. The variable range for the valve timings of both the intake and exhaust are set to maximize both fuel consumption and output.
THS-equipped vehicles feature selectable NORMAL, ECO and SPORT driving modes that let the driver tailor the Toyota Crown’s performance personality. SPORT mode improves and sharpens throttle response, making hybrid driving more fun. ECO mode changes the throttle and environmental logic to help the driver focus on maximizing mileage from the fuel and battery, while NORMAL mode is ideal for everyday driving. Additionally, an EV (Electric Vehicle) mode allows electric-only driving at low speeds for short distances.
The HYBRID MAX equipped Platinum grade receives a more comprehensive drive mode selection – which not only includes NORMAL, ECO and SPORT but adds three drive modes: SPORT+ mode that provides an emphasis on steering response, flat cornering and a sense of stability, COMFORT mode that provides a more supple drive that emphasizes passenger comfort and a CUSTOM mode that enables drivers to adjust system settings individually, creating a safe profile that suites their driving habits.
All-Wheel Drive at its Smartest
The 2023 Toyota Crown comes standard with Toyota’s Electronic On-Demand All-Wheel Drive. The XLE and Limited grades come with E-Four AWD and the Platinum grade comes with E-Four Advanced, two highly efficient systems that take maximum advantage of the hybrid powertrain’s benefits. Instead of using a transfer case and driveshaft to the rear wheels, Electronic On-Demand AWD employs a separate rear-mounted electric motor to power the rear wheels when needed.
E-Four AWD achieves stable performance by driving the rear wheels with a rear motor, to provide traction when needed in slippery conditions. Toyota Crown uses the latest evolution of this system and strengthens the driving force of the rear motor compared to the conventional E-Four, enhancing stability when cornering. The front and rear wheel driving force distribution is precisely controlled to the front and rear wheels between 100:0 and 20:80, ensuring both enhanced fuel efficiency and comfortable driving performance.
E-Four Advanced AWD, paired with HYBRID MAX on the Platinum grade, delivers power to the front and rear wheels via a front mounted hybrid motor and to rear wheels through a rear- mounted eAxle electric motor. This system helps ensure stable AWD performance and satisfying acceleration thanks to being paired with a direct shift six-speed automatic transmission. On the E-Four Advanced system, the front and rear wheel drive force is precisely controlled between 70:30 and 20:80. The rear motor, which generates power through water cooling, makes it possible to maximize torque to the rear wheels. This new AWD system enhances the drive force of the rear wheels and provides the feel of rear-wheel-drive maneuverability, straight line stability, comfortable turning and responsive acceleration.
Toyota Crown offers either a direct shift six-speed automatic transmission (Platinum grade only) or an electronically controlled Continuously Variable Transmission (eCVT) (XLE and Limited).
The Platinum grade’s direct-shift six speed transmission provides responsive acceleration thanks to Toyota’s new Hydraulic multi plate wet start clutch. A combination of technologies works together to ensure enhanced accelerator operation and vehicle response. The six speed AT also applies the assistance of the motor generator within the HYBRID MAX system, minimizing shift drop across the power band. Drivers can also throw the shifter into fixed gear mode, for paddle shifted fun.
The eCVT on the XLE and Limited Grade uses a shift-by-wire system that shifts gears electronically, providing smart shift operation with a single action. Paired with the THS front and rear hybrid transaxle, Toyota Crown’s powertrain provides low fuel consumption and low noise. Aspects that manage fuel efficiency include an optimized gear ratio and a deceleration mechanism to reduce gear engagement loss.
Smooth Operator, Ready to Ride
Toyota Crown is built around a version of the Toyota New Global Architecture K (TNGA-K) platform that underpins some of the company’s sedans and crossovers. As such, Crown delivers the best of both worlds: sedan driving comfort and crossover-like ride height. Crown’s overall height comes in at 60.6 inches, compared to 56.9 for Camry, its overall length is 194 inches, width is 72.4 inches, and wheelbase 112.2 inches. The TNGA-K platform also allows front strut and rear multi-link suspension tuning that helps foster handling agility while providing a supple, quiet ride.
The Platinum grade comes equipped with a standard Adaptive Variable Suspension. AVS components have been tuned to support the high output of 2.4 L Turbo Hybrid Engine and eAxle. Crown’s AVS uses variable oil pressure shock absorbers. This system automatically controls the friction within the absorber when turning, controlling the damping force, reducing pitch at high drive torque and minimizing the effects of bumpy roads. A linear solenoid type actuator is also equipped on the system to minimize body pitch and roll.
For all grades, Toyota engineers developed a suspension system that provides comfortable maneuverability and a relaxing ride. Front suspension components include a MacPherson- type strut and a new method for fastening the steering gear, enabling rigid, direct handling that also reduces noise and vibration. A newly developed multi-link rear suspension with higher rigidity helps ensure a faster response to drive torque. Rear suspension arm placement was also optimized to suppress changes in the vertical posture, contributing to a flat driving feeling and enhanced texture.
Toyota Crown’s handling is bolstered by an electronically controlled brake system featuring Active Cornering Assist (ACA), which engages the stability control to reduce understeer in certain cornering situations, so the driver feels the enhanced agility, not the system’s operation.
The combination of large-diameter tires and wheels helps give the Toyota Crown its “lift-up” style. The XLE and Limited grades ride on 19-inch multi-spoke two-tone alloy wheels. Limited has available 21-inch 10-spoke dark metallic alloy wheels as part of the Advanced Tech package. The Platinum comes standard with 21-inch machined 10-spoke alloy wheels with black accents.
First Class Cabin
Toyota Crown provides exemplary comfort with standard 8-way power adjustable driver and front passenger seats. Front seat adjustments include slide, recline, tilt, height adjust and lumbar support (driver seat only). Rear seats include ample cushioning and bolster support for maximum enjoyment.
The Toyota Crown comes with standard heated front seats that can be adjusted to three levels. Limited and Platinum add standard ventilated front seats and heated rear seats to the list of creature comforts. The seats are not only comfortable, but stylish, with black Softex® and fabric seating on the XLE and leather-trimmed seating standard on the Limited and Platinum grade.
Dual zone climate control is also standard for all grades. A thin, attractive illuminated control panel runs along the dashboard, just below the multimedia screen, with frequently used functions placed on the lower row keyboard switches. All Crown grades also receive a 12.3- inch color MID. Drivers can select different displays with the push of a button, including a Hybrid System Indicator showing the driver system output and regeneration status to encourage eco-driving habits. As used on other Toyota hybrid models, the display suggests the optimal acceleration amount for eco driving.
The Crown Platinum and Limited grades include a standard panoramic moonroof. For added function and ambience, in-cabin LED lighting adds a premium feel. Illumination, out of consideration for visibility and operability, includes overhead and front/rear footwell lighting, and cup holders, USB ports and door handles also receive lit accents.
Crown has drivers and passengers plugged-in when it comes to charging devices. On the driver’s side, a vertical-type wireless Qi charging with enhanced space efficiency comes standard. There is also a standard USB-Type A and 12V charging port inside the console. A separate dual USB-Type C terminal is also standard on the passenger side, with the insertion port intentionally pointing to the passenger seat. For rear seat passengers, two USB-Type C ports are standard.
To aid outward visibility, the Platinum grade comes standard with Bird’s Eye View Camera with Perimeter Scan, which provides a panoramic overhead view of the vehicle’s surroundings. Bird’s Eye View is available as part of the Advanced Tech Package on the Limited grade.
The standard backup camera features projected path and dynamic gridlines. For additional convenience, Limited and Platinum come standard with a Smart Key System that works on all four doors.
A Sanctuary on the Road
For customers who seek premium experiences in a vehicle, keeping unwanted noise out is paramount. The 2023 Toyota Crown’s cabin brings that priority quietly home. Rather than simply aiming at a “numbers” goal for sound level (decibels), Toyota engineers created a calm atmosphere conducive to enjoying easy conversation or hearing music in cleaner detail.
The high-strength TNGA-K platform is the first defense against noise intrusion, curbing vibration through the steering, floor and structure. Suspension tuning resists road surface disturbances and tire noise is reduced via strategically placed insulation and thoughtful tire/wheel construction.
That’s just the beginning.
Acoustic glass adds a sound-blocking barrier and absorbing insulation and body sealing material are placed throughout the structure, under the carpeting and above the headliner. The materials and their placement were optimized to minimize noise in the frequencies that typically interfere with conversation.
As one example, a sound absorbing pad is placed between the engine bay and cabin to reduce road and engine noise. Engineers also undertook extensive analysis of noise transmission paths and filled spaces around door frames, window openings and wiring harnesses for enhanced cabin quietness. Even the inner rocker and bulkhead are connected with adhesive for maximum noise control.
Next Gen Toyota Audio Multimedia
All Toyota Crown models feature Toyota’s all-new, North American developed Audio Multimedia system. Featuring a 12.3-inch touchscreen, the system offers an improved user experience and a wide range of enhanced connectivity and convenience features, including being Over-the-Air (OTA) updatable. Users can interact with the new system’s design through touch and voice activation. With Intelligent Assistant available through Drive Connect*, simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more.
The cloud-based native navigation system also offered through Drive Connect allows for real- time Over-the-Air updates for mapping and Points of Interest (POI), and Google POI data is integrated to ensure up-to-date search capability.
The XLE grade features a 6-speaker sound system that provides clean, powerful sound for all types of music. On Limited and Platinum, standard is an audiophile-worthy JBL Premium Audio System with 11 speakers, including a rear subwoofer, powered by an 8-channel amplifier. It was acoustically tuned for Toyota Crown to match unique vehicle characteristics.
Toyota Audio Multimedia allows for simultaneous dual Bluetooth phone connectivity with support for wireless Apple CarPlay® and Android AutoTM capability. A Wi-Fi Connect subscription offers 4G connectivity for up to five devices. Adding to the already robust offering of audio playback ability with HD Radio, USB data and a SiriusXM® Platinum Plan 3- month trial subscription, Wi-Fi Connect also enables the Integrated Streaming feature, providing the ability to link your separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.
The Toyota Crown also offers a host of additional Connected Services. A Safety Connect 1- year trial includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance. A Service Connect 3 -year trial provides drivers the capability of receiving Vehicle Health Reports, Maintenance Alerts and reminders.
A Digital Key is offered on the Platinum and as part of the Advanced Technology package on the Limited grade. With an active Remote Connect subscription, drivers can use the Digital Key via the Toyota app and allow passive entry unlock on front doors and trunk or push start using smartphone as key. The Digital Key also provides the ability to share keys with friends and family.
Advanced Park, Safety & Other Technology
Standard on the Platinum grade is Toyota’s Advanced Park System. Sensors identify an open parking space, then control steering, shifting, acceleration and braking for hands-free parallel or reverse/forward perpendicular parking.
All Toyota Crown grades come standard with Toyota Safety Sense 3.0 (TSS 3.0), which includes enhancements made possible by system sensors with improved detection capability. The Pre-Collision System with Pedestrian Detection is capable of detecting motorcyclists and guardrails in certain conditions. When making a turn or approaching an intersection, the system is designed to detect certain forward or laterally approaching vehicles and provides audio/visual alerts and automatic braking in certain conditions.
Toyota Crown will be equipped with Dynamic Radar Cruise Control (DRCC). Improved lane recognition delivers refined performance of Lane Departure Alert with Steering Assist and Lane Tracing Assist. Lane Departure Alert with Steering Assist is designed to notify the driver via audible and visual alerts and slight steering force if it senses the vehicle is leaving the lane without engaging a turn signal. When DRCC is set and engaged, Lane Tracing Assist uses visible lane markers or a preceding vehicle to help keep the vehicle centered in its lane.
Automatic High Beams are designed to detect preceding or oncoming vehicles and automatically switch between high beam and low beam headlights. Road Sign Assist is designed to recognize certain road sign information using a forward-facing camera and display it on the multi-information display (MID).
Toyota’s Rear Seat Reminder comes standard on all Toyota Crown grades. The feature can note whether a rear door was opened after the vehicle has been turned on, with a reminder message in the instrument cluster after the engine is turned off, accompanied by multitone chimes.
In addition to the TSS 3.0 system, other standard safety features on the Crown include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes, and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.
Toyota Crown comes with a one-year trial subscription of Toyota Safety Connect® at no additional cost — which includes Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.
Toyota Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.
The 2023 Toyota Crown also comes with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years of Roadside Assistance, regardless of mileage.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of nearly 32 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, a quarter of the company’s 2021 U.S. sales were electrified.
To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners and virtual field trips.
Artycapucines Collection, seeing six leading contemporary artists bring their unique visions to Louis Vuitton’s timeless and feminine classic: the Capucines bag.
This fourth chapter of the collection is further proof of how the iconic bag can inspire unbridled creativity.
Six international artists – Amélie Bertrand, Daniel Buren, Peter Marino, Park Seo-Bo, Ugo Rondinone, and Kennedy Yanko – have transformed the blank canvas of the bag named after Rue Neuve-des-Capucines, the Parisian street on which Louis Vuitton opened his first store in 1854.
Each bag in the 2022 Artycapucines Collection will be released in a limited edition of 200 and available in Louis Vuitton stores worldwide.
MOKE International is returning the Moke Californian to America after 40 years with the more powerful and highway-legal Electric MOKE Californian – a zero-emissions reimagination of the original 1964 Mini Moke. MOKE International owns the original 1964 British Motor Corporation Moke trademarks and is recognized in over 100 jurisdictions as the owner of the Moke brand.
The Electric MOKE Californian is hand-crafted in the United Kingdom to the same high specifications and standards as the Electric MOKE that recently went on sale in Europe, but its name is a U.S. market-specific tribute to the 1977 Moke Californian – an uprated version of the Mini Moke that was sold in America and ceased production in 1982.
This is the first time a genuine version of the original Mini Moke has gone on sale in the U.S. in more than four decades, and the first time a highway-legal version of the original Mini Moke has been available in America, with a top speed of 50mph (80kph). Fully charged, the Electric MOKE Californian offers a range of 80 miles (120km) – enough to cruise Route 101 down to Malibu Beach from Santa Barbara. A full charge takes four hours on a US Type 1 charger.
MOKE International is the first 1960s brand to go fully electric, reinventing the Mini Moke through zero-emissions technology to continue its legacy as a design icon and beloved beach accessory.
Isobel Dando, CEO MOKE International, said: “This is a momentous time for MOKE International. It’s great to be able to offer the US market a genuine MOKE car for the first time in 40 years. The original Moke Californian represented an incredibly important chapter in the company’s rich history; we are proud that the MOKE lives on and can be enjoyed in the electric era.”
The Electric MOKE Californian’s pure bloodline
MOKE International, maker of the new Electric MOKE Californian, continues the legacy of the legendary Mini Moke, but reinvented for the electric era. The Mini Moke was born in the heartland of Britain’s automotive industry, created by the father of the Mini, Sir Alec Issigonis.
With prototypes built by the British Motor Corporation in 1959, developed under the codename ‘The Buckboard’, the Mini Moke was originally intended to be a lightweight military vehicle that could be parachuted into warzones and help troops traverse rough ground quickly. Marketed domestically as a utility wagon for farmers and workers, it quickly found legions of fans across the globe, especially in the South of France and Australia, where its rugged nature and open top design made it the ultimate beach shuttle. Loaded with surfboards and refreshments, with the wind running through your hair, life was for living.
Countless admirers including The Beatles, The Beach Boys and Brigitte Bardot – all seen driving the Mini Moke in glamourous seaside locations like the French Riviera and the Caribbean – cemented its status as an icon of the Swinging ‘60s.
While there were many variants of the original Mini Moke made before production ceased in 1993, perhaps the most exciting and desirable was the Moke Californian, which was sold in the U.S. from 1977-1982. Styling-wise, it was a departure from the Mini Moke’s utilitarian look which made it popular with a young, fashion-conscious crowd in sun-drenched locations like Playa del Rey and Cayucos.
Still built in the UK, at a state-of-the-art facility operated by Fablink Group in Northamptonshire, the new Electric MOKE Californian embodies all of the same qualities of the original – fun, freedom, fresh air – but plays its role in keeping some of the world’s most beautiful locations clean through zero-emissions technology.
Using a 44hp electric motor and weighing less than 800kg, the rear-wheel-drive Electric MOKE Californian covers 0-34mph (0-55kph) in 4.3 seconds and achieves a top speed of 50mph (80kph). A full charge takes just four hours via a Type 1 port and the Californian covers up to 80 miles of range on a single charge. Further details on when the Californian will go on sale in the U.S., as well as pricing, will follow in the coming weeks.
About MOKE International
MOKE and the MOKE logo are trademarks or registered trademarks of MOKE International Limited in the European Union and other territories. MOKE International, a company registered in England, is the only manufacturer of genuine MOKE vehicles worldwide. The mark was acquired from Casti S.p.A. and derives from the original 1964 British Motor Corporation registration. The MOKE is a revitalized, re-engineered version of the iconic Mini Moke that was originally designed by the legendary Sir Alec Issigonis, the designer of the 1959 Mini, and launched in 1964. The Mini Moke was created as a low-cost and easy to maintain recreational and utility vehicle, but it quickly gained cult status in fashionable resorts such as the French Riviera and the Caribbean. It has been driven by Beatles, Bridget Bardot and James Bond alike. MOKE International has brought the Mini Moke into the modern age by integrating up-to-date driving technologies, including full electric power, while remaining faithful to the iconic design which made it a global hit in the 1960s. True to its heritage, MOKEs today are engineered and built in Northamptonshire, England. Production takes place at a 500,000sq ft state-of-the-art facility owned and operated by British automotive manufacturing services company, Fablink Group.
De Filippis’ tenacious spirit and the timeless reference to the Trident’s competitive racing roots inspired the new F Tributo Special Edition, a limited series available for both Ghibli and Levante in two exclusive colours – Arancio Devil and Grigio Lamiera.
The special edition raises sportiness to a new level, courtesy of its eye-catching details and alluring aesthetics. Even the exterior clearly recalls the adrenaline rush experienced on the track. Arancio Devil is a special saturated orange color, featuring a combination of vibrant energy and audacity, to recall De Filippis’ nickname, “the she-devil.” Conversely, the grey is inspired by the track, Maserati’s real “home,” where the Trident has achieved victories and produced its greatest performances.
To complement the exterior, in the Arancio Devil livery, the Levante F Tributo Special Edition comes with 21” Anteo wheels, or 21” Titano wheels for the Ghibli F Tributo Special Edition in the new Grigio Opaco color. The wheel rim details come in cobalt blue, including a specific badge on the fender and the Trident logo on the C-pillar.
For the Grigio Lamiera bodywork, the wheel color is a Glossy Black, while the details, the specific badge, and the Trident logo come in a contrasting orange.
Entering the cabin, the shades of the interior finishes are cobalt blue with orange stitching, are paired with either black or orange, and feature natural PienoFiore (Full-Grain) leather.
In October 1955, De Filippis took part in the 39th Targa Florio, driving a Maserati A6GCS (shared with Luigi Bellucci). She would take ninth place overall (fourth in the two-liter class). This was the turning point that would lead her, one challenge after another, to break down conventions and become the first woman to compete in Formula 1 in 1958, again in a Maserati.
Sixty-seven Octobers later, the F Tributo Special Edition celebrates Maserati’s sporting heritage and its revolutionary victories on the track.
Elegance, extreme performance, and sportiness renew a winning combination between Maserati and Maria Teresa De Filippis. It’s a story of tenacity, courage, and audacity. It signifies the ability to face challenges, compete, and win – both on the track and beyond, determinedly looking ahead to the future.
Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. The ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante – the first SUV made by Maserati, and the Grecale, the all-new “everyday exceptional” SUV, all models characterised by the use of the highest quality materials and excellent technical solutions. Ghibli, Grecale and Levante are also available in hybrid versions. A complete range, equipped with 4-cylinder hybrid powertrains, V6 petrol and V8 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time. The sporty New GranTurismo models – available with both high-performance petrol engines and a 100% battery electric powertrain – take the House of the Trident forward into the future: the first car in the electric range, the Maserati Folgore. By 2025, all Maserati models will come in a full-electric version, and the entire Maserati range will run on electricity alone by 2030.
Maserati F Tributo Special Edition via 360 MAGAZINE.Maserati F Tributo Special Edition via 360 MAGAZINE.Maserati F Tributo Special Edition via 360 MAGAZINE.Maserati F Tributo Special Edition via 360 MAGAZINE.Maserati F Tributo Special Edition via 360 MAGAZINE.
In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from “The Wizard of Oz” – Dorothy’s ruby red slippers. “Ruby Red Rims” were unveiled last night at W Magazine’s star-studded 50th anniversary party in New York.
Under license from Warner Bros. Consumer Products, the concept celebrates the automaker’s daring redesign of its bestselling, most iconic vehicle, the all-new 2023 Lexus RX. It is an extension of the vehicle’s launch campaign that reminds us to never lose our edge with a modern interpretation of one of the most celebrated films of all time. What if, in “The Wizard of Oz,” Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead?
With the “Ruby Red Rims,” Harris Reed and Lexus present the RX as the ultimate vehicle for inspiring drivers to veer off of the beaten path. As the official vehicle of the W 50th anniversary party, the “Ruby Red Rims” RX was stationed at the event’s entrance, greeting the fashion icons, celebrities and luminaries who have graced W’s cover through the decades, and setting the tone for the 70s-themed bash.
“As a gender fluid designer, I’ve always been fueled and inspired by choosing the path less traveled,” said Harris Reed. “With the bold new design of the Lexus RX and the cinematic Hollywood classic, “The Wizard of Oz,” I took inspiration from the literal interpretation of choosing your own path and pursuing a new journey down the red brick road, with a nod to the film’s iconic ruby slippers and my own designs.”
In creating the “Ruby Red Rims,” Reed took inspiration from two of the signature hats in his recent Spring 2023 ready-to-wear collection. The backs of the rims are made of solid aluminum and feature gloss-sealed glitter. In the center sits the ruby core and Lexus logo, embedded in a polished ruby red color, and powered by LED lights that bring them to life. Fins reveal the ruby red color from different angles, creating a magical moment that celebrates the iconic power of the shoes and the rims. A dramatic color change signifies the transition between worlds, immersing viewers in the journey.
“With ‘The Wizard of Oz’ as a foundation for our all-new RX launch spot, we were excited about the possibilities of connecting our wheels to Dorothy’s ruby red slippers. The final design and thoughtful interpretation of the “Ruby Red Rims” far exceeded our expectations,” said Vinay Shahani, vice president, Lexus marketing. “We are grateful for the incomparable, trailblazing designer, Harris Reed, who helped us reimagine the ruby slipper in the most striking way for W’s milestone 50th celebration.”
The ”Ruby Red Rims” RX will make additional appearances throughout the country later this year and next. For more information on the 2023 RX, visit www.lexus.com/newRX.
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About Lexus
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance models and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
