Auto

Lewis Hamilton illustration by Kaelen Felix for 360 Magazine

Lewis Hamilton sets record with 92nd career win

Lewis Hamilton took pole position in career victories after securing his 92nd career win at the 2020 Portuguese Grand Prix on October 25, 2020. The record haul puts him one win above one of the sport’s all-time greats, Michael Schumacher. Data presented by Safebettingsites.com takes a look at a list of Hamilton’s major accomplishments and milestones in what is already an illustrious career.

Lewis Hamilton’s father, Anthony Hamilton, dedicated an emotional tribute to his son after Lewis Hamilton recently won the championship. The video was released by Formula 1 here.

Hamilton Breaks Schumacher’s Unbeatable Record

When Michael Schumacher broke the record for career wins and then eventually set the bar at 91 total victories, many thought the record will never be broken, or at least not for some time. Yet, less than 15 years later Hamilton has taken the top step of the podium from Schumacher and looks well underway to breaking the once unfathomable century mark.

The setting for the milestone was Algarve International Circuit in Portimao, Portugal. The track does not normally feature in the F1 calendar with the last f1 race held in 1996. But with the COVID-19 pandemic throwing chaos in the F1 racing calendar, officials decided to add the track to maximise the number of races for the season.

Hamilton Breaking Records Since He Was A Rookie Driver

Lewis Hamilton made his debut in 2007 and showed his potential early on with what is considered to be the best rookie season in Formula 1 history. His debut season saw him break several records on his way to losing the world championship by merely a point. As of writing, Hamilton still holds the record for; most debut season victories(4), most debut season pole positions (6), and most points in a debut season (109). In setting all these records he became the youngest driver to lead the world championship at 22 years old, a record he still currently holds.

Lewis Hamilton A Career Full Of Superlatives

After a scintillating start to his F1 career, Hamilton has gone from strength to strength and has set many other records along the way to breaking Schumacher’s record. As of writing, Hamilton leads in the following categories; most pole positions (97), most podium finishes (161), most wins from pole position (57) and most podium finishes in a season (10) just to name a few.

These are just a few from a myriad of milestones Hamilton has set in his quest to become Formula 1’s  Greatest of All Time.

You can read more about the story with more statistics and information at: https://www.safebettingsites.com/blog/2020/10/28/lewis-hamilton-sets-record-with-92nd-career-win-a-breakdown-of-hamiltons-milestones/

Kaelen Felix illustrates motorcycle article for 360 magazine

Motorcycles, Mates × Memories

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Read along as Snelling shares his passion and experiences as a rider and Manx Grand Prix competitor. This book is perfect for anyone interested in British motorcycle racing. 

Snelling’s book can be preordered here as well as on Amazon. The book runs for £16.99 UK, $29.95 USA and $32.95 CAN.

ROLLS-ROYCE GHOST

By Cassandra Yany × Vaughn Lowery

As of late, 360 was able to spend some time with the newly reimagined Rolls-Royce Ghost at the illustrious Fairmont in Austin. Prior to our arrival, the staff and media representatives all tested negative for COVID-19.

Our room at the Fairmont was spacious and we had a gorgeous view of the city. The hotel was filled with modern art and had a number of amenities available for our enjoyment, including an outdoor pool which was fitted with chaise lounges alongside large cabanas which illuminated at night. The hotel compliments Austin’s identity as a city on the rise, and the Rolls Royce New Ghost is similarly ascendant. Both have been reimagined for an elevated, excellent future. Full of innovation and prosperity.
During this event, we were ecstatic to be in the presence of friends, colleagues and advanced automotive architecture, and to be doing so safely. It was gratifying to come together and experience the Ghost’s artistry during this prolonged time of uncertainty.



Design

The Rolls Royce New Ghost was designed with a client-centered approach and with technological advancements to drive with ease. It has been termed “future-focused with a minimal aesthetic.” CEO Torsten Müller-Ötvös describes this model as “the most technologically advanced Rolls-Royce yet.” It is offered in a variety of colors including Arctic White, Salamanca Blue, Tempest Gray and Gunmetal Gray. 360 had the experience driving Artic White, an electrifying yet brilliant shade certain to capture the attention of all.

360 Magazine President, Vaughn Lowery, said, “This vehicle is for an obsessive perfectionist, it’s a driver’s car – ergonomically fabricated for those who enjoy to drive or be driven.”

A team of specialists, engineers and craftsmen researched Ghost clients’ interests, opinions and taste patterns to meet drivers’ preferences. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke said is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”

Starting in the front, the bonnet has been lowered and tested for aerodynamics, which gives it a new look. The Spirit of Ecstasy hood ornament can be lowered or raised using controls from the driver’s seat, perfect for that personalized touch. The New Ghost’s dashboard is lighter than that of the first model, giving the vehicle an overall more spacious feeling. It features hundreds of illuminated lights that resemble a constellation surrounding the Ghost nameplate, lighting up an evening like stars do a night sky.



The interior contains open-pore wood accents, which create a relaxing and serene experience. The headliner is adorned with celestial fiber optic lights, which can be dimmed or brightened from the driver and passenger seats. Occasionally, you might catch a streak of light that mimics a meteor. It is truly a one of a kind visual experience.



The trunk is power-operated, completely carpeted (even under the lid) and provides ample space to store any and all belongings.



Technology

The 2021 Ghost is a new and improved style of its 2010 predecessor. Engineers combined dynamic highlights from the portfolios of numerous types of cars into this edition. It was formulated to remove as much energy transfer as possible from the road into the body with the goal of creating a smooth ride.

The Ghost was built with sound absorbing materials which reduced the level of noise inside. Touch enabled media screens fold in and out automatically from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back. Wooden trays emerge as well, ones that can be used with or without screens.

A bespoke audio design allows passengers to use dials on the rear doors to control the stereo volume to their preference. Beyond this, the back seats have headrest pillows and individual controls that allow you to move forward or backward, and design the back of the seat to your desired level of comfort. There is also a refrigerator located behind the center console in the rear seats, perfect for storing beverages on the go and the definition of opulence behind the wheel.

The inclusion of USB-C ports is another phenomenal addition, as well as the wireless charger in the arm rest. Though there is no AI system such as Amazon’s Alexa or Apple’s Siri, the tech was on-demand and had a hands-free bluetooth function, a wireless hotspot, and Rolls-Royce Assist at your beck and call. Rolls-Royce Assist connects to an emergency services call center if necessary.These are the standard technical features for the New Ghost, but each Rolls Royce can be configured to its unique driver to make it “a motor car that is yours, and yours alone.”

Performance

The New Ghost’s all-wheel drive and all-wheel steering makes driving easy, regardless of road conditions. The car is planted firmly to the ground and corners very well. It was built on Rolls-Royce aluminum spaceframe architecture, which has been adapted to make way for advancements. The steering is much stiffer and more precise than that of the first Ghost, and the braking is more powerful.



The Planar system increases agility through the Wishbone Damper unit above the front suspension assembly, which creates a secure and effortless ride; the Flagbearer system, which uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface; and the Satellite Aided Transmission, which uses GPS data to pre-select the optimum gear for approaching corners.



Furthermore, the New Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically, which made for an easy entrance and exit. Engineering Lead Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”



Additional Features

The iconic Rolls-Royce logo on the wheels is weighted so that it is always facing upright. Also, the key color is customized to match the accents of the car, a note that will be appreciated by any driver looking for a personal touch. Other notes in the interior include the inside of the doors being completely leather and having an embossment of the Spirit of Ecstasy. A button on the rear doors allows passengers to shut them automatically from the inside, and a tap of the door handle will close them from the outside. There is also a hidden umbrella that pops out from the rear doors when needed.




With so many refined and client-centered designs, it is no wonder celebrities like Beyoncé and Floyd Mayweather have strong connections to the moniker. Beyoncé has her own 1959 Silver Cloud Rolls Royce convertible. In her most recent project, Black Is King — the musical film available on Disney+ for her 2019 album “The Lion King: The Gift” — the artist sits atop the hood of a cheetah print Rolls Royce to match the catsuit she is wearing in the scene. The boxing legend similarly showed off his automobile collection earlier this year, which includes at least six Rolls Royce’s. The Rolls-Royce is undoubtedly the most iconic brand in pop culture, including being the most mentioned brand in top-charting songs. The Ghost edition is particularly bold amongst Rolls-Royce’s many stars, and anyone seeking to solidify their luxurious lifestyle need look no further for their ride.

Experiencing this sophisticated and sleek model awoken all of our senses during this challenging time of introspection. The presence of beauty and craftsmanship gave us a feeling of hope as well as pride. Rolls-Royce has long set the bar on lavish vehicles, and the 2021 edition of the Rolls Royce Ghost is no exception. For those interested in a slice of the high life, the Ghost is the very definition of it.

Felt Hats by Tenth Street.

Toyota Corolla Apex

By Althea Champion × Vaughn Lowery

TMNA is releasing a new and updated version of the faithful Toyota Corolla in 2021: the limited edition Corolla Apex Edition. The company will manufacture only 6,000 editions of the SE and XSE editions.

As a bonus, Puma and Toyota collaborated on a limited edition Corolla Apex sneaker that corresponds with the car’s launch. Only 50 units were fabricated – we got number 25! They perfectly match the vehicle and they came just in time as we celebrated the Los Angeles Lakers Championship win, honking and flickering our lights in Downtown LA near the Staples Center. Just like LeBron during the NBA playoffs, this compact car was the star attraction. After all, it is one of the top selling cars in the world.

Model

This new model has the same horsepower as its predecessor, same TNGA-C platform, but is nearly unrecognizable in its new form.

Most of the editions will be equipped with the Dynamic Shift CVT, otherwise known as a continuously variable transmission, and colloquially known as an automatic. For those who love driving stick, Toyota is also offering just 120 models based on the SE edition that are equipped with a 6-speed Intelligent Manual Transmission.

Style

This car leans into sportiness that has never been characteristic of a Corolla, yet does so gracefully. The new model rides lower to the ground, flaunts bronze accents, a front spoiler, fog light covers, side moldings, a rear diffuser aid in high-speed vehicle stability, and an optional rear trunk aero spoiler for those who wish it theirs.

Chrome exhaust tips accent the vehicle and black mirror caps give it an edge. Low profile, black, 18-inch wheels that are lighter than Corolla’s standard and unique to the Apex, according to Anthony Alaniz of Motor1, add to its humble discretion. LED headlights, turn signals, and taillights make sure you are safe, while the smoked-out light lenses of the taillights add to its undeniable dominance, and a large sunroof is an added bonus, especially on lazy summer nights.

The SE model is attired in premium fabric upholstery, while the XSE edition sports black SofTex®-trimmed fabric upholstery, heated front seats, and an eight-way adjustable driver’s seat with power lumbar support.

Power

This Corolla is powered by its 2.0-liter Dynamic Force Engine, which obtains its power from high-compression Toyota D4-S fuel injection system (13:1), according to Toyota’s press release. The VVT-i on the exhausts uses an electric motor instead of oil, making for a more eco-friendly and efficient exhaust.

The limited edition model has a 169 peak horsepower at 6,600 rpm and 151 lb.-ft. peak torque at 4,800 rpm, which is standard in previous Toyota models.

With the automatic transmission in the SE model, the EPA-estimated fuel economy is 31 city / 41 highway / 34 combined MPG, and the XSE’s is 31/38/34, respectively. With the manual transmission, the fuel economy is 29/36/32 MPG.

Safety

Toyota also took the model one step further in safety. The Apex Edition, along with all 2021 Corolla models, will have Toyota Safety Sense 2.0 suite of driver-assist technologies, standard. This includes a pre-collision system with daytime/low-light vehicle and pedestrian detection, plus daytime bicycle detection, full-speed range dynamic cruise control (CVT only), lane departure alert with steering assist and road edge detection, automatic high beams, lane tracing and road sign assist.

In addition, rear side airbags were added to the design, bringing the total number of airbags in the vehicle up to 10. Rear Cross-Traffic Alert with a Blind Spot Monitor is now standard on XSE models, and optional for SE models with CVT. In addition, all 2020 Corollas gain an Automatic Engine Shut-Off. This add-on will automatically turn off the engine after a designated period in the event it is left running.

As a special value, Toyota’s press release notes that, “the 2021 Corolla LE grade (gas model) will offer a new Convenience Package that combines Blind Spot Monitor, Smart Key system and 16-inch alloy wheels.”

Technology

The new Corolla Apex Edition sports new Android Auto compatibility, which complements the Apple CarPlay and Amazon Alexa potential connections already standard in this model’s predecessor, the 2020 Corolla. In addition, SiriusXM and its 3-month trial period is now available across every Corolla model.

Furthermore, the vehicle is endowed with a more efficient cooling system; the two-discharge-port oil pump and variable cooling system with an electric water pump maximizes engine engine performance and efficiency. This ensures quicker cabin heating on cold days and quicker cool-down when the A/C is on. When combined with ultra-low internal friction, the 2.0-liter engine operates at a maximum thermal efficiency of 40 percent, which is among the highest for a current passenger vehicle, according to Toyota.

Pricing

The least expensive edition of the Corolla Apex, the Corolla Apex SE with a CVT, is $2,695 more than its predecessor, which brings it to $25,070. The Corolla Apex SE with a six-speed manual transmission clocks in at $25,460, and the Corolla Apex XSE at $28,210.

Conclusion

Ultimately, the new model’s suspension and fresh look are most noteworthy. New coil springs with internal rebound shocks allowed designers to lower the suspension 0.6 inches. This, combined with rigid, stabilizer bars, creates a stiffer suspension. Roll stiffness is now 47% more stiff in the front and 33% more in the rear—a marked improvement. And, its look undeniably transforms any preconceived notions about the Toyota Corolla, as it seems to have evolved into a chic sports car.

If you are looking to surprise your significant other with a luxurious present, look no further. If you are a young professional looking to impress your colleagues in the parking lot, you have come to the right vehicle. If you are a new parent concerned with style, safety, and reliability, this is your car. Whoever you are, the Toyota Corolla Apex can be the ideal vehicle for you.

Nicole Salazar illustrates the Lexus LC 500 for 360 Magazine

A Lesson in Style

By Elle Grant × Vaughn Lowery

For those interested in upgrading their wheels, look no further than investing in the 2021 Lexus LC 500 Convertible for the ultimate combination of style, speed, design, and performance. The fastback option, executed in a manner of seconds and with the press of a button, makes it the perfect vehicle to be adaptable to all seasons. 360 Magazine had the opportunity to take this car for a luxurious test ride to Terranea Resort in California, cruising in opulence along coastal bluffs and natural beauty. For a picturesque beach day, with the top down, our own Vaughn Lowery and Anthony Sovinsky were able to fully embrace both the precision and fun of the LC 500. With the sun shining, roof down, and the open California road, it proved an unforgettable experience.

Design

Traditional to the quality expected of the timeless Japanese brand, the interior of the vehicle reflects clean craftsmanship all around. With the retractable hardtop, the car is still sleek and elegant. With the notchback down, it becomes even more sporty and chic, perfect for driving on a day with nice weather.

The interior is rendered for an all-around lavish adventure featuring a drape-like surface design and ambient illumination on the door panels. The enduring style of an all-black leather-trimmed interior feels straight out of movie, perhaps similar to the high-tech world of Black Panther, as this vehicle was featured in the film. With the Touring Package, the LC 500 is upgraded beyond imagination including a heated, leather-trimmed steering wheel and embossed headrests.

Technology

The Lexus LC 500 Convertible is infused with all the latest technology, promising nothing less than an utterly advanced ride. A navigation system paired with a 10.3-inch-high resolution split screen ensures you will always get where you need to go, especially paired with the new dynamic navigation system which is complimentary for up to three years. The 8-inch LCD TFT multi-information display compounds the user experience for a state-of-the-art drive. The steering wheel offers integrated cruise control buttons and magnesium paddle shifters, the drive mode select knob is located near the multi-information display, and two USB ports as well as a 12V socket offer convenience. Siri Eyes Free and a SmartAccess keyless entry with a push button start pledge a simplified but elevated driving encounter. Surround Mark Levinson 13-speaker, 915-watt Reference Surround Sound Audio System encourages to turn up your music and drive along to the soundtrack of your own life.

The star attraction to the LC 500 Convertible is in the name, as this ride is a top of the line droptop. It is sure to turn heads and its curb appeal is unparalleled. In just fifteen seconds, the drophead can collapse, even while the vehicle is in motion (up to 31 mph). It proved to be one of the most enjoyable cloth drop tops besides the Jaguar F-Type R.

Performance

“Sports Plus mode allows you to feel how precise and well quipped the model is,” said President of 360 Magazine, Vaughn Lowery. Said testimonial is in tune with the model’s design and execution of an all-star vehicle.

The engine is a 5.0-liter V8 with aluminum blocks and cylinder heads, DOHC, 32-valve, Dual VVT-i while the transmission features the aforementioned 10-speed sport direct shift automatic with paddle shift and manual mode. The customizable aspects certify adaptation to any driver and any terrain assures performance in any scenario. The fuel economy is estimated at 15/25/18 EPA making it a more effective version than in previous years. She also features 15 city/ 25 highway miles per gallon. Beyond this, the Lexus LC 500 features a horsepower of 471 hp and 398 lb-ft torque. Both work to assure whoever is in the driver’s seat feels the full speed, power, and control of the LC 500.

Safety

The LC 500 comes with all the safety one would expect of a Lexus vehicle. For instance, the vehicle is equipped with the Lexus Safety System + as a standard feature. Furthermore, the LC 500 is well-equipped with air bags in various spots within the vehicle, ensuring the most secure journey possible. It is equipped for almost all terrains and conditions, ensuring wherever you are on the globe, the LC 500 can be a fit for you.

Driving, especially in areas like Los Angeles dense with traffic, can come with complications. The LC 500 works to ensure that accidents are a thing of the past. With features like pre-collision system with pedestrian detection, cruise control, lane keep assist, and standard blind spot monitors, it works to keep both you and pedestrians safe as possible. Style doesn’t sacrifice safety, and the LC 500 provides the opportune combination of prudence and sophistication.

Ergonomics

The combination of all the aspects of the Lexus LC 500 provides an overall driving experience that is one to remember. The comfort and effectiveness of the driver is always in mind. An adjustable steering wheel customizes the car’s drive to each individual consumer. Features that are standards of lavish driving are of course included, including temperature-controlled seating and reclination abilities. Even those living the high-life may be besieged by allergy season, but the LC 500 features a deodorizing and dust/pollen-removing interior air filter to certify you’re breathing clean.

At first glance, it appears that the backseats of the LC 500 are nonexistent, but for a beach day they worked perfectly. Their companions, around a height of 5’4, were able to fit comfortably for the ride. There is also the common misconception that trunk space in typical ragtop sports cars is abysmal, but the LC 500 proves otherwise. Lowery, Sovinksy, alongside of their counterparts were able to fit all the essentials for a beach day, top down: a beach umbrella, tent, towels, and three backpacks loaded with snacks. Storage, in the case of the LC 500, is not a sacrifice.

Legacy

Few automobiles have the opportunity to truly make an impact beyond the auto-world, but the LC 500 will be one remembered beyond 2020. Iconic actor Chadwick Boseman, who died earlier this year after a several yearlong battle with colon cancer, drove this particularly convertible. In his revolutionary film Black Panther, where Boseman starred as the titular character T’Challa, a version of the LC 500 was tricked out for the movie’s most exhilarating chase sequence, filmed in South Korea. Boseman’s incredible charisma, the scenery of South Korea, and the excellence of this blue version of the vehicle all came together for a sublime cinematic experience.

Though he is best known for his work in the Marvel Cinematic Universe, Boseman was an accomplished actor in a variety of genres. Not only did he play the first black superhero on the super-stage that is the world of Marvel films, but he has played historical black icons such as Jackie Robinson, James Brown, and Thurgood Marshall. He is indeed a role model for all. His final film, Ma Rainey’s Black Bottom, has received major buzz and will be released posthumously. Boseman is survived by his family including his wife, Taylor Simone Ledward. Chadwick Boseman and his terrific accomplishments demonstrate that the LC 500 is a car fit for a genuine hero.

In sum, the Lexus LC 500 Convertible is the perfect choice for those who are driven and enjoy driving; one who appreciates the finer things in life, an impeccable performance, and a classic style need look no further for their next car purchase. Perfect for any season, and at an estimated price of $112,000 this vehicle makes for a year-round luxurious experience. Its technology affirms it to be one of the best vehicles of its kind. Be bold and make a statement with the Lexus LC 500 Convertible.

Kaelen Felix Illustrates a Harley-Davidson Museum Article for 360 MAGAZINE

Harley-Davidson Museum

The Harley-Davidson Museum is celebrating October with more than just its one-of-a-kind collection of motorcycles and memorabilia, as Milwaukee’s own musicians and artists will be on-campus to provide extra entertainment.

De La Buena, Lex Allen and Trapper Schoepp will take the stage Oct. 11 as part of a Rock the Green event. Tickets cost $10 and benefit Jazz Gallery Center for the Arts, Danceworks and Schlitz Audubon Nature Center.

Artists are also invited to participate in “Drawing in the H-D Museum” as part of Gallery Night and Day. Philip Salamone will take participants through the creative process in the event which will take place Oct. 16.

New all-electric LiveWire motorcycles will be available for demo rides Oct. 17 and 18. In promotion of the new Apple TV+ series “Long Way Up,” everyone who rides one of the motorcycles will receive a limited-edition LiveWire poster.

While guests are welcomed back to the museum, the first priority is safety. To see how the Harley-Davidson Museum is protecting guests, you can click right here.

They also have a few must-see exhibits available for only a little while longer.

Taming the Road in Style shows Harley-Davidson from the beginning. At a time in which motorcycles were nothing more than chunks of dirt, stone and other debris, designers struggled to build a comfortable bike. Many improvements to suspension, seats and frames later, Harley-Davidsons looked nothing like they did at their inception. Taming the Road in Style traces the history of Harley-Davidson motorcycles all the way until the most modern models. This exhibit closes Nov. 8.

“Tex’s Motorcycle” is a painting by Stevan Dohanos, who frequently contributed to the “Saturday Evening Post.” On the streets of Georgetown, Conn. was “Tex” Keller’s personalized motorcycle. He used nickel spots to decorate his saddle bag and put fur on his saddle. While prints of the painting are available all over the country, the original can only be seen at the Harley-Davidson Museum.

Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” is a collection of architectural drawings, including plans for the original facility on Juneau Avenue. Pencil drawings and archival photos show how Harley-Davidson grew from producing 1,000 motorcycles in 1909 to 27,000 in 1920. The Milwaukee factory continued to expand and is still the home of Harley-Davidson 100 years later.

“Building a Milwaukee Icon” shows Harley-Davidson in the middle of the period during which Milwaukee was known as the “Machine Shop to the World.” The Harley-Davidson Museum social channels will be providing behind-the-scenes looks at this exhibit.

They also offer tours. Engines 101 is a class taking visitors inside the engine. How does a powertrain work, and what’s so special about the 4-stroke engine? It’s all available to learn in a classroom setting. Ticket are available right here.

The H-D Museum Campus Walking Tour is the best way to absorb Harley-Davidson history and culture in the great outdoors. You can download a PDF of the campus map by clicking right here.

To learn more about the museum and to purchase tickets, you can click right here.

Ted Allen illustration by Kaelen Felix for 360 magazine.

Ted Allen × Subaru

Subaru of America, the famed brand and subsidiary of the Subaru Corporation of Japan, is hosting an event to fundraise for the HIV/AIDS community across the nation. The COVID-19 pandemic has forced dramatic changes to all lives and brought devastating challenges to the restaurant community, as well as to the healthcare organizations who support people in need. Subaru’s annual restaurant-based fundraiser, Dining Out For Life hosted by Subaru, sends crucially needed funds to HIV/AIDS organizations in cities across North America. This aide represents Subaru’s commitment to extending beyond the automobile realm to be an active and ethical member of communities.

Chopped! host Ted Allen joins with Subaru of America, Inc. in their continuing support for Dining Out For Life, and invites the public to join Allen and guests on Instagram Live on Thursday, September 24, 8:00-9:00 p.m. EDT, for a spicy, clean-food, cooking demonstration. The event will also be hosted by New York-based, award-winning Chef Ric Orlando, as well as conversation with Designer/HIV Activist Mondo Guerra, and actor/author, Pam Grier.

To join the event, go to @Subaru_USA. The nearly 3,000 restaurants that participate in Dining Out For Life need support now more than ever. On September 24, dining out and take-out events will be happening in several cities across the country: Oakland, California; Birmingham, Alabama; Chicago, Illinois; Louisville, Kentucky; Alaska; Minneapolis, Minnesota; and Seattle, Washington. Many more regions will hold in-person and virtual events in October and through December. Visit your community’s page on diningoutforlife to find participating restaurants and to support your community. Another way an individual can help is to reach out to the HIV/AIDS Service Organization that produces Dining Out For Life in your community to see how one can help the people they serve during the COVID-19 pandemic.

Last year, with support from Subaru of America, Inc., more than $4.2 million dollars was raised from a single day of dining in 60 cities coast to coast, the most funds raised since the event began in 1991. “A commitment to caring for the people in our communities is integral to our Subaru Love Promise, and our longstanding partnership with Dining Out for Life is a shining example of the importance of supporting causes that matter,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We are proud to help raise awareness and funds to fight against HIV/AIDS and benefit those who are impacted in our local communities.”

Funds raised through a city’s Dining Out For Life event stay in that region to provide HIV care, prevention, education, testing, counseling and other essential services to people living with or impacted by HIV/AIDS. This event, hosted by Subaru, truly represents the best of both worlds in supporting local communities in more ways than one.

Harley Davidson illustration by Kaelen Felix for 360 Magazine.

Harley Davidson Museum & Motor

Illustration by Kaelen Felix

Fun This Fall at the Crossroads of 6th & Canal
The Harley-Davidson Museum says, “Thank You!” to medical and safety responders, and caps off Valley Week with a blood drive.

As a sign of gratitude for all those working to keep us safe, the Harley-Davidson Museum is offering medical and safety responders* free admission to the H-D Museum™, and MOTOR® Bar & Restaurant will knock 10% off the bill for those frontline workers to create a great pairing to the Harley-Davidson Museum® campus through the end of September. (details below and on Museum website)

The H-D Museum will also be the site of the Menomonee Valley Partners Valley Week blood drive, taking place Sept. 17 and 18 during Valley Week. In addition to helping save lives during this urgent time of need, all donors will receive complimentary admission to the H-D Museum and more incentives at MOTOR Bar & Restaurant, and The Shop. Details below.

September also marks the wind down of Saturday Demo Rides, so make tracks to 6th & Canal to throw a leg over a new Harley-Davidson motorcycle #FreedomMachine.

As always, the safety of our guests is a top priority for the Harley-Davidson Museum. Guests may notice changes since their last visit. Visit the H-D Museum website to find out more about our safety measures or to purchase tickets in advance.

OFFERS
The H-D Museum says, “Thank You!” to medical and safety responders*
Through Sept. 30
Now through the end of September, medical and safety responders can enjoy free admission to the Harley-Davidson Museum. Plus, stop off across Motorcycle Plaza and visit MOTOR Bar& Restaurant, where those same responders can take 10% off their bill. It’s the H-D Museum’s way of saying thank you to those keeping us safe.

EVENTS
Valley Week Blood Drive
Thursday, Sept. 17 (11 a.m. – 7 p.m.) and Friday, Sept. 18 (7 a.m. – 2 p.m.)
It’s time to rally in the Valley with a Menomonee Valley Partners blood drive to support local Wisconsin patients as part of Valley Week. There’s an even higher need for blood donations during the COVID-19 pandemic, and you can help! Besides earning bonus points for being awesome, all donors will also receive a great package of gifts from the Harley-Davidson Museum, including: Complimentary admission to the H-D Museum, 10% off a purchase of $25 or more at The Shop and $10 off $30 spend at MOTOR Bar & Restaurant. Masks are required and social distancing will be enforced. You can read a complete list of Menomonee Valley Partners’ COVID-19 Event Policies here.

TOUR OFFERINGS
Engines 101
Thu, Fri, Sat and Sun – 11:30 a.m., 1:30 and 3 p.m.
What is a powertrain? What makes the Milwaukee-Eight® engine different? The Engines 101 class takes you inside the Milwaukee Eight engine and transmission. In a classroom setting, we break down the components and their functions while describing the performance of a 4-stroke engine. Engines 101 shows how an engine and transmission come together to make a powertrain. Advance tickets and more information can be found here.

H-D Museum Campus Walking Tour
Explore the campus of the world’s only Harley-Davidson Museum and enjoy the great outdoors. This 20-acre site is the place to see and experience Harley-Davidson history and culture. Download the PDF to your phone or mobile device and follow the path around the H-D Museum campus.

Google Arts & Culture
Google recently announced its partnership with 16 world-class Milwaukee institutions, including the Harley-Davidson Museum, bringing the city’s culture, people, and stories online on its Google Arts & Culture platform and app at g.co/Milwaukee. For the first time, anyone in the world can engage with organizations across the city and experience its celebratory culture (Milwaukee hosts more than 60 festivals in the summer alone). With summer festivals and vacations on pause, people can discover public art with Sculpture Milwaukee, student performances from the Milwaukee Youth Symphony Orchestra, fine art tours from the Haggerty Museum of Art at Marquette University, production shots from the Milwaukee Repertory Theater, murals from Imagine MKE, Harley-Davidson history from the H-D Museum and more in one digital location.

Saturday H-D Museum Demo Rides
10 a.m. – 4 p.m. through Sept. 26
Visit the Museum campus Saturdays from 10 a.m. – 4 p.m.and throw a leg over a 2020 motorcycle to experience the fun and freedom of a Harley-Davidson motorcycle. Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail® and Sportster® models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods. And if you haven’t had the chance to experience the thrill of the all-new, all-electric LiveWire motorcycle, stop by on Sept. 19 and 26 and throw a leg over the future of Harley-Davidson.
• Demo Rides will run 10 a.m. – 4 p.m. weather-dependent.
• Sign-up is on a first come first service basis. 
• Riders and passengers must be at least 18 years of age.  
• Riders must hold a valid license with a motorcycle endorsement. 
• All riders and passengers must wear a helmet, eye protection, shirt, long pants and close toe shoes with heel strap. 
• All riders and passengers must bring their own riding gear.

MUST-SEE EXHIBITS
Stevan Dohanos painting, “Tex’s Motorcycle”
Dohanos, a frequent contributor to the “Saturday EveningPost,” enjoyed capturing his subjects as they were in real life. For this piece, Dohanos found his muse on a street in Georgetown, Conn. “Tex” Keller had decorated his saddle bags with nickel spots and covered his saddle with fur, putting his own flair on the Harley-Davidson motorcycle. Though Dohanos probably didn’t title the work, many motorcyclists now refer to it as “Tex’s Motorcycle” and prints of it can be found in shops across the country. The original has found a home at the H-D Museum.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (open now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Taming the Road in Style 
Closes Nov. 8
The earliest Harley-Davidson motorcycles had the same suspensions as bicycles of the time: none at all. The roads were a hodgepodge of dirt, stone, and other materials. Bumps were everywhere; suspension was needed. Comfort became a never-ending challenge for Harley-Davidson engineers. It was redefined by each new generation of rider and changing environments: over the decades, roads were paved, engine power and speed increased, and motorcyclists traveled faster over longer distances and craved smoother rides.  In response, Harley improved the seats, redesigned many frames, or added new suspension systems. Sometimes these changes were small, sometimes dramatic. These tweaks and additions added up over the years. The first Harley-Davidson vehicles resembled bicycles. Years later, bicycles and motorcycles looked nothing alike. The pursuit of comfort had transformed motorcycles. Taming the Road in Style examines this history, from the dawn of the bicycle to the launch of the new Harley-Davidson Softail models. 

SAVE THE DATE
“Off-Road Harley-Davidson”
Opening Nov. 21, 2020
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

*​Receive one (1) Harley-Davidson Museum General Admission pass and 10% off your bill when dining in at MOTOR Bar & Restaurant, before tax, by providing verification of current or former employment at any hospital, doctor’s office, police station or fire department during the period March 1, 2020 through September 30, 2020 (valid for individual only). Valid from August 15, 2020 through September 30, 2020 for in-person use only at the H-D Museum and in-person, dine-in use only at MOTOR Bar & Restaurant. Not valid for online purchases, carry-out or delivery orders. Offer limited to the individual providing employment verification. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previous purchases at the H-D Museum or MOTOR Bar & Restaurant. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

MOTOR® Bar & Restaurant serves up the perfect pairing for medical and safety responders

Plus, BBQ & Blues returns later this month.

MOTOR® Bar & Restaurant offers an idyllic backdrop to enjoy the last sips of summer. Located on the H-D Museum™ campus, the MOTOR Bar & Restaurant is offering a limited menuavailable for dining inside or on one of our two waterfront patios – take your pick and have it made in the shade or check out the sun-splashed patio if you want a side of vitamin D. Delivery and carry-out are available for order with pick-up inside the MOTOR Can Room. Food and beverage purchased for carry-out may be taken away or enjoyed outdoors or on our campus with scenic views.

Through the end of September, medical frontline heroes can not only enjoy free admission to the H-D Museum, but also 10% off the bill at MOTOR Bar & Restaurant. And coming soon – BBQ & Blues returns with a blistering pair of blues acts on Sept. 19 and 26.

SEPTEMBER SPECIALS
Nashville Chicken Sandwich: Nashville hot chicken, pickles, coleslaw, lettuce with rosemary aioli on a split top bun. Served with french fries and a pickle spear ($17.95)

Chili Burger: 8-oz., hand-packed ground chuck patty topped with homemade in-house chili with red onion, cheddar cheese and sour cream. Served with french fries and a pickle spear ($16.95) 

Strawberry Rhubarb Pie: Served with vanilla ice cream ($7.95)

HAPPENINGS
“Thank You!” to medical and safety responders*
Daily through Sept. 30, 2020
*Receive one (1) Harley-Davidson Museum General Admission pass and 10% off your bill when dining in at MOTOR Bar & Restaurant, before tax, by providing verification of current or former employment at any hospital, doctor’s office, police station or fire department during the period March 1, 2020 through September 30, 2020 (valid for individual only). Valid from August 15, 2020 through September 30, 2020 for in-person use only at the H-D Museum and in-person, dine-in use only at MOTOR Bar & Restaurant. Not valid for online purchases, carry-out or delivery orders. Offer limited to the individual providing employment verification. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previous purchases at the H-D Museum or MOTOR Bar & Restaurant. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

TACO TUESDAY
Join us every Tuesday for our weekly Chef’s choice taco special! Add a MOTOR Margarita for only $5.

FRIDAY FISH FRY
Visit MOTOR for our Friday AYCE Fish Fry! Every Friday, our All-You-Can-Eat Wisconsin Fish Fry is available all day, served with golden fried cod, crispy french fries, fresh jicama coleslaw, rye bread roll and tartar sauce for only $14.95.

Bulleit Bourbon presents BBQ & Blues
BBQ & Blues makes its triumphant return Saturday, Sept. 19. Take in a live performance from a rotating lineup of blues musicians, plus all-you-can-eat, hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage links for $29.99. All BBQ platters come with french fries, jicama coleslaw, BBQ baked beans and made-from-scratch cornbread. Not up for the AYCE task? Enjoy a special BBQ platter with hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage link with all the sides for $19.99. In addition to the smokin’ BBQ, MOTOR will sizzle with the best in true American blues music from 5 – 8 p.m. – with no cover charge! Due to limited capacity, reservations are strongly encouraged! Sept. 19, check out Pierre Lee. Then make a return trip on Sept. 26 to hear from the She’s Right, I’m Left duo.

H.O.G.™ MEMBER SPECIAL
HOG Members can enjoy a 16-oz can of Budweiser, Bud Light, or Busch Light for just $3.

If you’re in the midst of planning your next corporate or social special occasion, the pros at 1903 Events are ready to execute your vision and ensure a safe and memorable gathering. Winter is a magical time to host a wedding with extra sparkle! Planning to host your event elsewhere? Check out MOTOR’s Offsite Catering Menu and we’ll bring those bold, American classics to you!

About MOTOR® Bar & Restaurant
The only Harley-Davidson Museum® restaurant, MOTOR® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson® attitude. MOTOR™ takes diners on a culinary road trip of great American food and drink from its location in downtown Milwaukee. Guests can enjoy burgers, BBQ, seasonal favorites and a whole lot more. For more information and to learn about the latest menu, visit motorrestaurant.com or call 414-287-2778.

Nicole Salazar illustrates new Rolls-Royce for 360 MAGAZINE.

Rolls-Royce Reveals New Ghost

By Cassandra Yany

Rolls-Royce revealed the design for its New Ghost on Tuesday. CEO Torsten Müller-Ötvös described the Ghost as “the most technologically advanced Rolls-Royce yet.” The first Goodwood Ghost, released in 2009, was the company’s most successful product in its 116-year history.

The automobile company released the launch film in which Müller-Ötvös shares the importance of refinement and simplicity in producing the new Ghost. The six-minute video showcases the appearance of the car, highlighting the small, unique details. Müller-Ötvös said that a client-first approach played a huge role in the car’s conception.

A team of specialists, engineers and craftspeople used research of Ghost clients’ interests, opinions and taste patterns to develop a new model that meets the preferences of these drivers. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke says is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”

The new Ghost has been termed “future-focused with a minimal aesthetic.” Engineers worked to combine dynamic highlights from the portfolio of numerous types of cars into one vehicle. It was formulated to remove as much energy transfer as possible from the road into the body of the car to create a smooth ride. The car was built with sound absorbing materials to reduce the level of noise inside the car. A soft undertone was created for the driver and passengers to hear a single, subtle note while on the road. Media screens fold out from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back seats.   

Behind the grill of the car are lights that provide a subtle glow below the Rolls-Royce logo, between the “laser” headlights. The interior contains wood accents, and was intended to promote a relaxing and serene driving experience. The dashboard features hundreds of illuminated stars surrounding the Ghost nameplate, and the headliner is adorned with star-like lights.

The new Ghost has all-wheel drive and all-wheel steering, and was constructed to drive easy, regardless of road conditions. It was built on Rolls-Royce aluminum spaceframe architecture, which was adapted to make way for advances in this model. The Planar system increases agility through three elements:

  • The Wishbone Damper unit above the front suspension assembly creates a secure and effortless ride.
  • The Flagbearer system uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface.
  • Last, the Satellite Aided Transmission uses GPS data to pre-select the optimum gear for approaching corners.

The new Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically for an easy entrance and exit. Engineering Lead, Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”

Additionally, Rolls-Royce released a podcast series explaining the aesthetic and engineering of the new Ghost. The sleek, luxury car is expected to retail around $322,500, with the first deliveries anticipated for early next year.

Vaughn lowery, 360 magazine, rolls-royce, new ghost
Vaughn lowery, 360 magazine, rolls-royce, new ghost
Vaughn lowery, 360 magazine, rolls-royce, new ghost
Vaughn lowery, 360 magazine, rolls-royce, new ghost
Rolls-Royce Dawn convertible illustration by Rita Azar for 360 Magazine

DAWN SILVER BULLET

  • Rolls-Royce releases the first official images of Dawn Silver Bullet, taken outdoors and on the open road
  • Collection Car photographed on the shores of Lake Garda, showcasing the car in its natural habitat
  • Selection of images perfectly capture Dawn Silver Bullet’s powerful, high-shouldered outline, distinctive Aero Cowling and the ultra-metallic paint finish

Rolls-Royce today releases the first official images showing Dawn Silver Bullet in its natural habitat – on the open road, as the first of the client commissioned Collection Cars roll off the production line at the Global Centre of Luxury Manufacturing Excellence, in Goodwood, West Sussex.

Photographed on the shores of Lake Garda, a series of in-motion and drone shots capture Dawn Silver Bullet in locations including mountain hairpins and corniche roads. The new photographic portfolio also includes static images, taken in the open air, highlighting the car’s charismatic expression.

Under the Italian sun, Dawn Silver Bullet lives up to its name, travelling with speed and precision. Its ultra-metallic Brewster Silver Paint is a vibrant nod to the epic trails cars of the past, such as the Silver Dawn, Silver King, Silver Silence and Silver Spectre.

The four-seat Rolls-Royce Drophead is transformed into an adaptable two-seat roadster, by the addition of a rakish Aero Cowling with vapour-blasted titanium finisher, heightening the Collection’s sense of speed and purpose.

Launched in 2020, Dawn Silver Bullet is a contemporary interpretation of the classic roadster spirit and driving experience, offering committed drivers a sublime blend of serenity and sophistication with an exhilarating sense of uncompromised freedom.

Dawn Silver Bullet is strictly limited to just 50 examples worldwide.

Rolls-Royce convertible Dawn inside 360 MAGAZINE