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Lamborghini Urus: Super-SUV

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By: Emily Bunn x Vaughn Lowery

The marriage of a sports car’s athleticism and an SUV’s versatility is evident in the groundbreaking new creation from Lamborghini: The 2021 Lamborghini Urus. This super-SUV is the first of its kind on the market, offering an exhilarating driving experience to those behind the wheel. With the ability to host five passengers, this vehicle packs in pleasure and practicality wherever you go. The manufacturer elaborates on the invigorating experience of driving their super-SUV:

“It is the absolute all-round super sports car and more. It allows you to explore new paths and new ways to express yourself—to accept challenges confidently and to live life to the fullest. You are not afraid to go far: this is what you aspire to. Unlock any road, unlock your personality.”

The Urus rivals similar super SUV models like 2021 Jeep Grand Cherokee Trackhawk, but beats out the Trackhawk in terms of speed. Its twin turbo engine delivers 217kW per tonne, as compared to the Trackhawk, which only delivers 212kW per tonne. Further, the silhouette of the Urus resembles the electric Jaguar I-Pace, presenting a similarly aerodynamic exterior.

Other comparable models include the Audi Q8. While both vehicles have a top speed of 189.5mph (305 km/h), the Urus is able to hit top speed in 3.6 seconds, which is two tenths of a second quicker than the Audi Q8. Just like the distinguished sophistication of opera music, hearing the roar of the Lamborghini motor is music to driver’s ears.

Design

The interior of the luxe vehicle is inspired by aero-space design and driver oriented instrumentation. With a gear shift resembling a jet’s throttle and a start button hidden under a red flip cover, drivers are met with power and control immediately upon entering the driver’s seat. There are several interior cubby storage compartments, such as door pockets and a bin behind the floating center stack. With up to 22 ft3 of space in the car’s cabin and the ability to fit 5 passengers, the Urus is spacious–especially when compared to other super cars.

Offering a choice of finishes–from leather to Alcantra, to wood and aluminum, or carbon-fiber–the Urus is sure to look good from the inside out. The manufacturer now offers more customization than ever before. Clientele can choose from a selection of vibrant, eye-catching colors, including Giallo Inti (yellow), Arancio Borealis (orange), or Verde Mantis (green) with the available Pearl Capsule package. Alternatively, the standard palette offers more subtly attractive options, including black, grey, blue, and white colorways. Any of these fashionable exteriors create a beautiful contrast with the black and carbon fiber-trim. This model doesn’t fail to uphold the signature Lamborghini design with its Y-shaped details, front hood with a center peak, and crossed lines on the rear hood. With frameless doors and hexagonal detailing, this Lamborghini epitomizes modern glamour.

Technology

Not one, not two, but three TFT LCD display screens are installed inside the Urus, transforming the interior to feel like a cockpit. The screens provide crisp graphics and are easy to view, without the need for any clunky buttons. You can use your finger on the touch screen to write in your destination, or other search requests.

The Lamborghini infotainment system is installed with a Bang and Olufsen radio sound system, smart phone interface with Apple CarPlay and Android Audio, a DVD-audio/video reader, 3D maps navigation system, USB capabilities, Bluetooth connection, and voice control recognition. Additionally, the vehicle has a fully digital gauge cluster.

If you’re looking for further refinement, the factory offers an array of optional lavish features for purchase. These features include front seats with ventilation, seats with massage functions, an upgraded sound system, the rear-seat entertainment system, and available Off-Road drive modes. A stand out is the optional hands-free tailgate feature for when you’ve got your hands full, just lift your foot to trigger the sensor beneath the rear bumper to activate the trunk and make loading or unloading your vehicle effortless.

Safety

Drivers feel secure as they transport their precious cargo in this super-SUV. With aluminum tires–21’ x 9.5’ in the front of the vehicle, and 21’ x 10.5’ in the rear–the Urus has some major brawn. At the same time, the multi-link front and rear suspension, with air springs, allows for smooth riding. The Urus is athletic without compromising safety, as evident in its quick steering and high-speed cornering modes.

The car comes standard with several key safety features such as adaptive cruise control with stop-and-go technology, standard blind spot monitoring, a night vision camera, available self-parking and driver assist, and an audio theft deterrent. Additionally, it is equipped with front, side, and overhead airbags to protect drivers and occupants in case of emergency.

Explore new paths in your Urus as you take on any terrain together. Its Pirelli P Zero front and rear tires, offered in 21’ to 23’ size options, promise traction and performance. And if you want to take a pit stop along the way? The impressive braking system is equipped with carbon-ceramic brakes and front aluminum 10 piston brake calipers. These brakes, along with the premium shock absorbers, bring the car to a smooth halt from 70 mph to a full stop in 149 ft. Additionally, the car has front and rear anti-roll bars for extra braking power.

While the manufacturer doesn’t offer a lengthy warranty– providing three years with no mileage cap, without any complimentary scheduled maintenance–this car is built to last. However, if you’re looking for that extra protection, there are several extended warranty and maintenance plans available for purchase.

Performance

The Urus is powered by a powerful 4.0-liter twin-turbocharged V8 engine with an output of 641hp, producing a maximum torque of 850 Nm (626,93 lb.-ft.) @ 2,2520-4,400 rpm. Feeling the need for speed? Accelerate from 0 to 100 km/h in 3.6 seconds, and reach a top speed of 190 mph, or 305 km/h in this sporty SUV. The 8-speed transmission is automatic with driver selectable mode, sequential shift control with steering wheel controls, and an oil cooler. Additionally, the engine has its own auto stop-start feature. The vehicle has eight cylinders, and a total displacement of 3,996 cm³.

When it comes to fuel efficiency, this Lamborghini gets 12mph in the city, or 17mph on the highway. The fuel tank has a capacity of 22.5 G. Equipped with AWD, you can drive anywhere with confidence and power.

Cost

The Urus’ MSRP totals $218,009, with a destination charge of $3,995. Compared to the rest of Lamborghini’s luxurious portfolio, this particular model is the most affordable and versatile option. Here at 360 Magazine, we took a spin in the manufacturer’s testing vehicle, which cost $282,649 with all the car’s capabilities fully loaded.

If you’re searching to cruise in style without compromising functionality, look no further than the 2021 Lamborghini Urus. Stars like Justin Bieber–who drives a custom barbie pink one, and Kanye West, who has his own custom, cream colored model–know that this super-SUV is the choice for drivers looking to stand out. Another member of the Kardashian crew, Kylie Jenner, also owns this super-SUV, which she posted about on her Instagram. Similarly, Ben Simmons of the Philadelphia 76ers flaunts his fancy super-SUV, decked out with a gloss black trim. Cardi B also just bought her husband–Offset from the rap group Migos,–one, the perfect present to transport the posh celeb duo in style. No matter where you go, every ride in the Urus promises VIP treatment to all of its passengers.

Purchase NOW.

RUF × MOTUL

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Two icons of performance join forces to test and develop high tech lubricants on the latest RUF-built cars and engines, pushing the boundaries of performance for both brands.

RUF Automobile, manufacturer of bespoke supercars and restomod classics, has announced a strategic partnership with Motul, producer of market-leading superior quality engine oils.

RUF has been engineering, manufacturing, and modifying its own engines at its Pfaffenhausen, Germany headquarters for decades. The new partnership provides Motul’s engineers and RUF’s engineers with two-way access to critical engineering data that will be used to create performance engine oils and engines.

“Thousands of man-hours are poured into our engine development and manufacture, so it made sense to team up with Motul to get the most from them,” said Director of RUF Automobile Alois Ruf. “We can engineer more performance, more reliability, and ultimately more enjoyment into our engines with Motul on our team.”

Motul has previously partnered with motorsports teams and series for lubricant testing and development, including extensive testing work at the 24 Hours of Le Mans and with teams competing in the IMSA endurance racing series. Motul products are designed with performance engines in mind, making them a natural fit for RUF.

“Motul is excited to join forces with RUF in developing the next generation of performance engine oils and to maintain and protect their current generation of cars with our best product,” said Motul Chief Value Officer Nicolas Zaugg. “We like to push boundaries and work with the best in each field. When it comes to sports cars, RUF is one of the best.”

All current RUF models built and maintained at the company’s facilities will now use Motul engine oil. Next-generation RUF engines are being designed in conjunction with Motul for optimal performance and reliability.ABOUT RUF AUTOMOBILE GMBH
In 1939, Alois Ruf Sr. formed his company, AUTO RUF, as a general service garage. The company grew, and in 1949, he added a gas station to the company complex. By 1955, Ruf Sr. recognized a need in Germany for a full-size tourist bus and challenged himself to build his own as a separate business. In 1963, the company began specializing in Porsche vehicles, a direction that Alois Ruf Jr. vowed to continue when he assumed directorship of the company in 1974. In the following year, the first RUF-enhanced Porsche model made its debut. RUF remains a family business run by Alois and Estonia Ruf.

2021 Himiway Escape

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By: Emily Bunn and Vaughn Lowery

Himiway knows that their customers require comfort, capability, and fun when looking for a new eBike. The company knowingly advertises: “Kids prefer toys, grown-ups desire power, and elders need support.” Fortunately, their new model of the 2021 Himiway Escape is a moped-style electric bike that provides user-compatible customizations to bikers of any age.

Himiway offers an approachable, non-intimidating way to ride for all of its users–the only thing that will be difficult is deciding when to stop. The Himiway Escape emphasizes both form and function, absorbing impact while providing a controlled biking experience–and looks good while doing it.

The Himiway is the love child of American grit and Asian electronic bike innovation. The company’s founder, Mike Magaruh, has always had a passion for biking and improving his vehicle’s parts to create a more well-oiled machine. In college, Mike travelled to China and was inspired by the popularity of electric bikes. Taking inspiration from South Korean, Taiwanese, Japanese, and Chinese bike innovations, combined with the American desire for all-terrain vehicles, Mike created the first Himiway Cruiser in his own garage in California. When Mike tried riding his bike for the first time, he felt like a tough guy– and who tougher, or more American, than Ernest Hemingway? From that moment, the Himiway title was born and as they say, the rest is history.

Curb Appeal

With a sleek, matte black exterior and satin finish-accoutered with white accents-the Himiway Escape looks sophisticated, capable, and elite. The high quality, no-slip, double-stitched, PU leather handlebar grips provide a touch of sophistication and rugged elegance to the eBike. Without these handlebar grips the wooden handles of the bike can cause splinters, so we recommend this purchase for the best Himiway experience.

Design

Outshined by the sleek, attractive exterior, one of the hidden aspects of the Escape’s design is its invisible battery (here at 360 Magazine, we used a Samsung battery), which sits flush within the side frame of the bike’s body. The battery takes 6-7hrs to charge and can be charged while attachment or while released and unlocked. It has a total battery capacity of 672Wh, and lasts for 45+ miles per charge. Additionally, the Himiway Escape is installed with an integrated, automatic brake light and a large, bright 48V LED headlight, so users can bike safely any time of day. Another notable safety feature of the bike includes the half twist throttle on the handlebars. This throttle prevents accidental activation, protecting users from any possible harm.

The Escape’s pedals have been installed with a dual sided, aluminum crankset. These crankset guards enforce that the bike’s chains stay in place, even when traveling over mountainous topography. The low to the ground design of the pedals makes getting onto the eBike easy. Once users are seated on the Escape, the comfort of the seat’s large, wide design becomes immediately apparent.

One of the most fun features of the Himiway Escape include the rear rack installed on the back of the bike. This rack can also function as an extra seat, so you can bring a friend along for the adventure! If you’re looking for more storage, Himiway offers an optional basket on the front of the bike for purchase for $89.

Technology

One of the most high-tech and helpful features of the Himiway is it’s large LCD display panel between the bike’s handlebars. Positioned at the precise angle to making checking information quick and easily accessible while riding, the LCD display provides battery capacity, an odometer, speedometer, and a wattmeter. If you’re on a long cruise and run out of phone battery needed to access your route, the display also includes USB charging capabilities.

The pedal assist level power adjustment is one of the most luxurious features of the Himiway Escape. This function lets users program their pedal assist settings, and customize the amount of power delivered in each setting. This eBike of the future provides user-curated experiences that make your travels more enjoyable. As they say, it’s not about the destination, it’s about the journey.

Customization

The LCD display panel is customizable, and with modification users can increase the bike’s maximum speed to 28mph, from an original maximum speed of only 22mph. In order to access this top speed, press the plus and minus buttons simultaneously to enter the menu. Once on the menu, press and hold the add and minus button again. Another menu screen should show up with a large “P” on the top of the screen, above four zeros. From here, use the plus and minus buttons to type 0-5-1-0. Use the “I” button to submit the digits.

After that, another the bike screen will enter another menu with a large “LS” on the top section, above “23 inches” on the bottom of the screen. You can also use the plus and minus buttons to change decrease this number to your preferred wheel height. After that, press enter again.

From there, the LCD display screen should show a large another “LS” above the number 90. It is on this menu that users can customize the bike’s speed limit. (While the Himiway cannot reach 90mph, it is the highest value on the speed limit menu.)

To exit these menus and return to the main screen, press and hold the “I” button. For further customization and assembly instruction, check out this review from JoelsterG4K’s Youtube channel.

Durability

Designed with a 6061-aluminum frame, the Himiway eBike is built to endure all the journeys you will take together. With a 330lbs payload capacity, you can pile on the fun with no worries to weigh you down. Designed to decrease the cumulated pressure of both the bike and its rider, the Escape’s 20”X4” Kenda Fat Tires provides tenacious grip and traction on difficult riding surfaces. Kenda Tires are made for performance, and are designed with a reflective white strip so you can ride safely, no matter what time of day. The full suspension design on the bike allows users to be insulated from the impact of rough or rocky terrain, and provides a comfortable riding experience.

Additionally, the Himiway comes with an ultra-sturdy, pre-assembled kickstand. However, we recommend two people to assemble to Himiway, and encourage taking a visit to your local eBike store to double check its assembly.

Performance

The Shimano 750W brushless, geared hub motor and 7 speed gear shift system allows users acceleration and power while riding the Himiway Escape, up to a maximum speed of 22mph. The Escape’s motor has a max torque of 80Nm, so bikers are able to take on any terrain effortlessly.

Riders can fluidly switch cog sizes to aid riding whatever path suits your personal journey. With over 45mi per charge, the Himiway is perfect for short trips to the store, or long cruises along scenic stretches. The charger is designed on the side of the vehicle, sleekly hidden away until you need it.

When you get to wherever the wind takes you, or if you just need a break, the Himiway Escape’s 180mm hydraulic disc brakes, paired with a full suspension system, allow users to stop at a moment’s notice. The aluminum alloy comfort-grip break levers, with a motor cut off switch, allow for maximum control while riding.

Ergonomics x Additional Features

Compared to other bikes in its category, such as the Rad Power Bikes Radrunner or the Super73 S1, the Himiway Escape shines with its dual suspension system and hydraulic front shocks. These capabilities provide for a much smoother ride than other comparable moped eBikes. Another popular eBike, the Juiced Scorpion, falls flat next to the Escape when considering the Escape’s cheaper price point and more lightweight design.

Modestly priced (and currently on-sale) at a price point of $1,599, the Himiway Escape is the perfect new toy for all outdoor enthusiasts. Upon purchase, the bike also comes with many free, included accessories such as the Himiway Escape rear rack, 16 in 1 multi-function bike repair tool (which includes a Socket Hex Wrench 8/9/10/mm, Slotted Screwdriver, Phillips Screwdriver, Socket Extension Rod, Solid Wrench 8/10/15/mm, Hex Key Wrench 2/2.5/3/4/5/6mm, and Spoke Wrench), full fenders made from durable PVC and stainless steel, and a Himiway bike cap. If you’re in the market for more bike customizations, we recommend you purchase a Bluetooth enabled Tile to keep track of your bike in case of emergency, battery operated horn, cellphone holder, and folding lock–all of which are available on Amazon.

This e-bike is the perfect travel companion, eagerly waiting to join you on all your adventures.

PRE-ORDER NOW

Safety

Once you have your Himiway Escape, you’re sure to get some admirational stares as you cruise in style. However, with an amazing eBike comes great responsibility. In order to make sure you’re keeping your Himiway Escape safe from theft or harm’s way, make sure you’re being extra cognizant to not leave your bike in shady areas that are large hives of bike theft activity. Switch up where you leave you bike so thieves can’t notice your commuting patterns to set up a targeted attack, and utilize multiple bike locks. You can even lock individual parts of your eBike to the bike itself. Further, by anchoring your Himiway to objects stronger than your bike’s frame, and ensuring that the way your lock passes through the bike requires the most effort and damage to be removed, you can deter most criminals looking to avoid a complicated robbery. Further, the parking in well-lit areas lessens the chance of theft since thieves don’t like to be seen in the spotlight. Better yet, bring your bike inside with you if your destination allows.

Rollys-Royce Cullinan

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Vaughn Lowery × Hannah DiPilato

Photos by Jeff Langlois

Illustration by Kaelen Felix

Just after winning the 2020 NBA Championship, 360 Magazine got the chance to pilot the new Rolls-Royce Cullinan in a glamorous royal violet. This new edition takes the prize for being one of the most deluxe SUVs on the market, defining the post-opulence of the brand.

Priced at about $340,350, the massive machine encompasses greatness, class and refinement. This bespoke vehicle focuses on the purest craftsmanship by retaining the same DNA as its brothers and sisters. Its name comes from the exquisite Cullinan diamond, so it is clear that wealth is featured in all fields.

During a sunset in Malibu, 360 Magazine was pleased to witness the extravagance of the SUV first hand and was able to record its faultless driving capabilities. A film, by Jeff Langlois, is featured on both our Instagram and YouTube and exhibits the impeccable excursion from a birds-eye perspective.

Design

The skeleton is a perfect marriage of sophistication and power, bringing a classic SUV composition to an all-new level. The striking purple exterior ensures travelers will arrive poshly to any event. The panoramic glass roof is designed for a sensation of the outdoors, while the privacy glass allows passengers to remain discreet. Twenty-two-inch wheels, partly polished to two spokes, allow effortless driving while remaining tasteful.

Every interior of the vehicle is not only exquisite, but unique because of the customizable characteristics the driver can choose to meet all their desires. The cabin is equipped with leather seats and sheep wool carpets. Its interior details are decorated with delicate wooden trim and moulded aluminum accents.

Technology

The Rolls-Royce Cullinan has the most current technology that perfectly correlates with the ride’s complex elements. With a spacious back seat, buyers can select the Center Console option that allows passengers sitting in the back to activate a massage feature. With this option, the middle seat has been replaced with a central console which features a cooling tray, perfect for holding champagne flutes or a whiskey carafe.

All models possess a large tactile infotainment system and Apple CarPlay. There is an available entertainment option for the backseat which boasts a 12.0-inch screen so the backseat riders will never grow bored. This model is also equipped with a WiFi access point and a custom audio system with 18 speakers. Of course, the interior roof can feature the classic Rolls-Royce star-studded ceiling which dazzles anyone who receives the honor of being a passenger.

Performance

With a 6.7-litre twin-turbo V-12 engine, the car delivers 563 horsepower noise-free. Thanks to the unique soundproofing glass, the drive is quiet in all terrains. The silent yet powerful engine allows a fast and enjoyable journey. According to Car and Driver, it can reach a speed of 60 mph in only 4.5 seconds.

The Cullinan is equipped with all-wheel drive and is able to tackle the most difficult terrain, ideal for steep driveways. The air suspension alongside of a road-scanning camera allows the vehicle to adjust its height to avoid road imperfections.

Safety

The beautifully developed vehicle not only looks gorgeous, but has safety features that will make riders feel secure. The car has driver assistance technology, including night vision. It also includes a standard forward-collision warning with automated emergency braking, a standard lane departure warning with lane support, and a standard adaptive cruise control.

More safety features include blind-spot detection, information about speed limits, approaching pedestrians and preventing rear-end collisions. These components ensure all riders’ safety and have been designed by experts for reliability.

Ergonomics

The all-around aspects of the Rolls-Royce Cullinan combine to deliver the ultimate in comfort and efficiency. The V-12 engine uses 12 mpg when driving in the city and 20 mpg on the freeway. This exceeds the Bentley Bentayga and the Mercedes-AMG G63, both in the same category. With an 8-speed automatic transmission, driving at ease is this automobile’s responsibility. It has 571 horsepower at 5000 rpm and 627 lb-ft of torque at 1600 rpm. Not only is this vehicle designed with panache, but it has been constructed tactically to be capable and dynamic. Drivers will be enamored by this magic carpet ride while clawing to the road. A limited warranty that covers four years and unlimited mileage is included, so you never need to stress about upkeep.

Legacy

Embodying precision, this is a top for everyone who wants to drive a luxury SUV, no matter who you are. Celebrities like Kylie Jenner, Justin Bieber, Jennifer Lopez and 50 Cent were all seen cruising with the vehicle, proving this brand is supreme. From a young, savvy business person to a prosperous family with a toddler and a pooch, this lavish, well-rounded mode of transportation appeals to everyone.

Pre-order.

Rolls-Royce Photograph for 360 Magazine via Jeff Langlois

Harley-Davidson Museum Annual Pass

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Enjoy an all-you-can experience feast with the H-D Museum’s Annual Pass to get perks on general admission, discounts meals at MOTOR, gifts from The Shop, and complimentary Virtual Gallery Talks! Purchase in 2021 and enjoy passholder perks for this year and next.

Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP options to fit your lifestyle.

Just some of the perks of the new Annual Pass include admission discounts, complimentary Virtual Gallery Talks, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR^® Bar & Restaurant and more.

Plus, if you purchase an Annual Pass in 2021, those passholder perks can be enjoyed all of 2021 and 2022. Visit their website to see complete ticket details for exclusions and other terms and conditions.

And while we await news on a reopening date, there are still terrific ways to learn more about Harley-Davidson history with Virtual Gallery Talks, including a deep dive into our newest exhibit “Off-Road Harley-Davidson.”

The H-D Museum website and social channels will continue to connect with the community through behind-the-scenes video vignettes, and engaging stories of innovation, perseverance, and adventure. Additionally, enthusiasts are invited to visit The Shop online to purchase gifts.

EVENTS
Virtual Gallery Talks
Thursdays (Feb. 4, 11, 18 and 25) at 7 p.m.
The Harley-Davidson Museum is pleased to introduce a new offering to its menu of unique experiences. Live Virtual Gallery Talks are ideal for those who are hoping to take a deep dive into Harley-Davidson history.

Each Gallery Talk topic covers an integral chapter in Harley-Davidson’s story. Guests will enjoy a captivating and in-depth look at the heart of Harley-Davidson motorcycles, our earliest models, race bikes and changes in form and function over time. Get an up-close view of artifacts, check out historical footage pulled from our massive archives collection and connect with our team of H-D experts who will host a Q&A during each live session. While the H-D Museum opens its doors to visitors from all over the globe, these Virtual Gallery Talks provide another way to bring adventure into your home.

Feb. 4: Engines 101 Class
• Study the heart of Harley-Davidson® motorcycles: the iconic engine that motors these iconic Freedom Machines
• Join us for a classroom-style experience where instructors will get you up to speed on how the Milwaukee-Eight® powertrains are constructed at our Menomonee Falls plant
• No mechanical skills or tools necessary! Just bring your love for the roar of a Harley-Davidson® motorcycle.

Feb 11: Road Gallery, Part 1
• A focus on the selected motorcycles along the Road Gallery
• Part 1 highlights the changes in look and function over time from the earliest models through the 1940s
• Showcasing key drivers behind these engineering, technological and stylistic changes
• Featured bikes include 1912 Model X-8A, 1919 Model 19-FUS Army, 1934 VLD, 1947 EL OHV Twin and more

Feb 18: Road Gallery, Part 2
• A continued focus on the selected motorcycles along the Road Gallery
• Part 2 highlights the changes in look and function over time from the 1940s through 2000s
• Showcasing key drivers behind these engineering, technological and stylistic changes
• Featuring postwar Harley-Davidson® motorcycles, race bikes and more

Feb 25: “Off-Road Harley-Davidson” Special Exhibit
• Join curator David Kreidler as he explores the history of adventure touring on Harley-Davidson® motorcycles
• Hear stories from riders who explored new horizons and pushed their Harley-Davidson® motorcycles to the limit
• Get an inside look at bikes dating back to the 1914 H-D® Model 10-F and up to the present day with Ewan McGregor’s LiveWire® model from “Long Way Up” plus, the all-new 2021 H-D® Pan America™ motorcycle

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

2021 Land Rover Defender

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Craftsmanship with Capability

By Emily Bunn x Vaughn Lowery

Reimagined after 70 years of innovation and improvement, the newest model of Land Rover’s Defender 110 honors the company’s history of creating safe and reliable vehicles, with a new-found attention to detail and design for the 21st century.

At CES 2021, Chief Design Officer of Land Rover, Gerry McGovern, spoke about the Defender 110 and said,

“The new Defender is respectful of its past but is not harnessed by it …. This is a new Defender for a New Age. Its unique personality is accentuated by its distinctive silhouette and optimum proportions, which make it both highly desirable and seriously capable – a visually compelling 4×4 that wears its design and engineering integrity with uncompromised commitment.”

Whether you’re off-roading, looking to pick up some necessary lockdown supplies, or traveling to see friends and family, the Defender promises to get you to your destination safely. Here at 360 Magazine, we recently took the luxurious yet rambunctious 2021 Land Rover Defender for a test drive, and were impressed by the car’s capabilities and curb appeal. We took the vehicle out for a spin to retrieve must needed supplies from various retailers including Home Depot, PetSmart, and Michael’s Art Supplies, shoot emerging recording artist LaJUNE, and pop in on my son and mother after they recovered from COVID-19 for some much needed fun. During all of these getaways, the Defender’s breaks dug deep into the asphalt at stop signs and hugged tight corners. All of the passengers felt safe and secure in the vehicle which operated with control and ease throughout all of our adventures.

Other recently released vehicles– such as the Mercedes Benz G Class, Toyota 4Runner, and Jeep Grand Cherokee– all pale in comparison to the Defender’s sleek design and driving capability, crafted with commitment to your safety and pleasure.

Design

The Defender’s doesn’t put style over substance as its incredible capabilities match its dazzling curb appeal. Immediately upon viewing the available Indus Silver, Gondwana Stone, or Pangea Green paint jobs shine with a glimmer of affluence and sophistication and compliment the vehicle’s constructivist, modular interior. A magnesium cross bar beam has been installed both for its reductive design and durability that it grants to the vehicle’s body. Beautiful alpine lights in the rear of the vehicle allow for an open-air design from floor to roof. The large panoramic sunroof in the car cabin makes the vehicle feel even more spacious by letting in even more light.

Additionally, the second row of origami seats can fold down to allow even more room inside the car cabin. With these seats folded down, the Defender 110 offers a total storage capacity of 78.8 cubic feet, or 36.2 cubic feet with the second row of seats positioned upright. Deep pockets on the back doors, baskets on the side doors, and a lockable 1.5-gallon glove box each allow for easy access to storage inside the vehicle.

Designed to maximize storage, users can lift up the floor to reveal a hidden storage bin equipped with a tool kit. In the trunk, a clip-in, textured floor design designed for rugged use covers the floor and the backs of all of the seats. This load space lets users transport the treasures and grit of your outdoor adventures, and can be hosed off or machined washed once arrived at your destination.

As you’re cruising down the road, the car’s all terrain, blackout tires will transport you on a smooth ride to any destination you can dream of, and in case of emergency, a full-size spare tire is mounted on the rear of the vehicle. The wheels come in several available sizes (in): 18 x 8.0, 18 x 8.0, 20 x 8.5, 22 x 9.0. Additionally, the rear of the vehicle possesses advanced tow assist and an ultra-strong tow hitch receiver with a maximum towing capacity of 8,201 lbs.

Technology

The new Land Rover Defender 110 offers the world’s first dual-modem, dual eSIM design, manufactured to enhance efficiency and function. Furnished with the Pivi Pro infotainment system in the vehicle’s dashboard, the system alerts drivers with Software-Over-The-Air (SOTA) updates, and lets users stream music and operate applications with CloudCar technology. CloudCar technology allows for drivers to safely and seamlessly incorporate their digital lives into their driving– drivers can dial into meetings, store calendar invites, and stream music services like Spotify, TuneIn, and Deezer with ease.

Further, a 10-inch high-resolution touchscreen allows drivers precise control over the vehicle with a digital speedometer display. Everything a driver needs to adjust is easily accessible. Other capabilities include driver assist, advanced off road, and standard off road standard packs. This model also offers Bluetooth, Android audio, and Apple CarPlay, so you can stay connected with those you hold close, no matter how far away they are.

And if you are embarking on an ambitious road trip to see your far-away family? The Defender 110 offers six standard speakers, or an optional Meridian sound system with subwoofers, so you can keep the beats bumping. Wherever you go, Smart Voice Guidance technology will optimize routing to get you to your destination most efficiently.

The Defender is equipped with AC power, so you can power accessories (such as a cooler) from remote locations. Wherever you go, the advanced technology and luxurious experience of driving of Land Rover Defender 110 stays with you.

Performance

Equipped with all-wheel drive, this off-road vehicle can handle all landscapes. The Defender’s auto-functionally Terrain Response 2 and ClearSight Ground View technologies can recognize different types of outdoors terrain and adjust the vehicle accordingly. Whether you are driving through the desert or tundra, the Defender promises the same deluxe driving experience. With a built-in hydraulics system, the Defender is able to be raised or lowered over whatever external grit you encounter, protecting the vehicle and its occupants against a single scratch. The Defender’s Response 2 technology grants intelligent off-road technology to drivers, optimizing traction in various outdoors environments.

Beneath the hood, the Defender is equipped with both dual turbocharged and supercharged Inline 6 engines, and a 48-volt hybrid system. The Defender offers a permanent magnet electric motor. With such a powerful system, the Defender can put out 396 peak horsepower at 5,500rpm, and 406 pound-feet of torque at 2,000-5,000rpm. The vehicle also boasts an 8-speed automatic transmission and dual-range gearbox. The fuel economy of the Defender is also impressive, with 1t MPG in the city, or 20 MGP on the highway. The 2021 Land Rover Defender is expedition ready wherever you wish to go, while assuring that safety and comfort come along for the ride.

Safety

Engineered without compromise, the Defender commits to the utmost safety of its users. Land Rover’s 2021 Defender comes with driver assist, which includes emergency braking, lane keep assist, traffic sign recognition, cruise control, speed limiter functions, driver condition monitors, and front and rear parking aids. The vehicle’s 3D Surround Camera system, developed with Bosch, is equipped with four wide-angle HD Cameras that provide a 190-degree field of view– a 50-degree wider field of vision when compared to traditional rear-view mirrors. This system includes a 3G bits/s video backbone and 14 ultrasonic sensors, which makes backing up into the smallest of spots effortless. Even if your trunk is full, the Defender is equipped with a digital rear-view mirror for increased visibility.

Best of all seat pretensions and front-impact, side-impact, and overhead airbags have been installed to protect passenger’s heads and torsos in case of a crash. To further ensure the safety of its occupants, the Defender protects its passengers with a security system designed to anticipate and detect unwanted vehicle intrusion.

Ergonomics x Additional Features

At a modest MSRP of $62,250, the Defender offers luxury and sophistication to anyone ready to get behind its wheel. Upon purchase, there are four optional accessories packs that allow users to specifically tailor their Defender experience: the Explorer Pack, Adventure Pack, Country Pack, or Urban Pack. The Land Rover Defender 110 drives users to experience new landscapes of life, during a time while everyone else is staying inside. Accoutered with a pop-up roof tent accessory, the Defender is ready to travel with you wherever you go, whether it be on an outdoors expedition or just a short trip to the grocery store.

The Land Rover Defender 110 model will be released for sale in the U.S. in early 2021.

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Going the Distance: Tips for Handling Car Troubles on Road Trips

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Road trips are a rite of passage, whether you’re loading up with your whole family or you’re traveling cross country with friends. But your scenic road trip will come to a screeching halt if car troubles pop up.

You can’t avoid every car problem, but you can take steps to prep your car before you leave to minimize the risk of problems. Knowing how to handle common car problems during your trip can help you get back on the road faster.

Check out these road trip driving tips to help you avoid car problems.

Get a Tune Up

Never leave for a road trip without getting a tune up. If you skip this important step, you’ll quickly find out what happens when you don’t take care of your car.

When you skip tune ups, your vehicle is more likely to have common car problems, such as engine stalling, loss of power, and rough idling. It can also decrease your fuel efficiency, which increases the cost of your road trip.

During a tune up, your mechanic checks over the engine to clean it and repair any issues. Many items, such as spark plugs, filters, and hoses, might need to be replaced during the tune up to prevent more serious problems and to keep your car running smoothly. The mechanic also checks and tops off the necessary fluids.

Mention any issues you’ve noticed when you get your tune up, such as the car having trouble starting or any noises or odors you’ve noticed. Your mechanic can investigate those issues and fix them before they become major expenses.

Check the Basics

If you’ve had a recent tune up, it’s a good idea to do a little checking up yourself before hitting the road. Check the headlights, brake lights, and turning signals to ensure all of the bulbs are working. Replace any burnt out light bulbs before your trip to keep you and your passengers safe.

Schedule an oil change if you’re due for one. Consider how many miles you’ll drive on your trip if you’re close to needing an oil change, and schedule it early before the trip if you’ll come close to the recommended mileage before you get home. Use the dipstick to ensure your car has plenty of oil and to make sure it’s not black or gritty, which indicates the need for a change.

Check the coolant level and top it off if it’s low. When the coolant is low, your vehicle is more likely to overheat.

It’s also a good idea to top off your windshield fluid to ensure you can clean the windows if they get dirty. Inspect your windshield wipers and replace them if they look worn.

Prepare for a Flat Tire

Flat tires are common, but you can reduce your risks of having one and plan ahead in case you have a flat. Ensure you have a spare tire in your vehicle as well as a jack and a lug wrench to change a flat if needed. If you’ve never changed a flat tire, look up videos and check out the equipment in your vehicle to prepare yourself.

Before your trip, inspect your tires to ensure they’re in good condition as worn tires can result in a flat or blowout. Rotating tires every 5,000 miles helps them last longer and wear more evenly. If you haven’t rotated your tires recently, consider having it done before your trip.

Check the tire pressure in your tires to ensure they’re at the proper inflation according to your owner’s manual or the sticker on the door jamb. Not only is a properly inflated tire safer for long distance driving, it also improves your gas mileage. When your tires are inflated correctly, your gas mileage gets an average boost of 0.6% and as much as 3%.

Plan for Gas Stops

While not a mechanical failure, running out of gas is another common car problem that can happen on a road trip. If you run out of gas, you could be stranded on the side of the road for quite some time waiting for help.

When planning your route, look for good places to stop for gas, especially if you’re traveling in a remote area with long distances between towns. If you don’t plan accordingly, you might find yourself on empty with no gas station for miles.

Avoid letting your tank get too low before refilling, even in more populated areas. You never know when you’ll get stuck in rush hour traffic, construction, or other delays that keep you on the road longer than expected.

Research the Terrain

If you’re heading out into the wilderness, pay attention to the terrain in which you’ll be driving. Rough roads can increase the chances of tire damage. They can also affect the alignment of your car and put extra strain on your vehicle’s struts.

If you’re not used to driving on rough terrain, slow down significantly to ensure you can keep the vehicle under control. Slower driving can also reduce the risk of damage to the vehicle. If the road is in a remote area, it could be difficult to call for help if your vehicle gets damaged or you go off of the road.

Pack Emergency Supplies

You can’t do much if your car troubles involve major mechanical failures, but you can be prepared for minor issues with a few tools and supplies. Keep jumper cables in your car in case your battery dies while you’re traveling. Keep car chargers for your phone to keep it charged in case you need to call for help.

Pack a fire extinguisher in case a small fire breaks out in your vehicle. Reflective triangles and a reflective vest help make you and your vehicle more visible at night if you’re stuck on the side of the road.

For a winter road trip, pack blankets and warm items in case you have car troubles that keep you stranded. Cat litter can work for giving you traction if you get stuck.

Avoid Road Trip Car Troubles

With the proper prep and supplies, you can avoid major road trip car troubles to keep things running smoothly. Embark with your car in tiptop condition and keep an eye on things during long distance driving to spot problems early.

Explore the rest of our site for more useful information.

Lexus – “All In”

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Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them. To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest.

Lexus Press Release Image curtsey of Jesse Zand

Motorcycles, Mates × Memories

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Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all.

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races.

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

Read along as Snelling shares his passion and experiences as a rider and Manx Grand Prix competitor. This book is perfect for anyone interested in British motorcycle racing.

Snelling’s book can be preordered here as well as on Amazon. The book runs for £16.99 UK, $29.95 USA and $32.95 CAN.

ROLLS-ROYCE GHOST

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By Cassandra Yany × Vaughn Lowery

As of late, 360 was able to spend some time with the newly reimagined Rolls-Royce Ghost at the illustrious Fairmont in Austin. Prior to our arrival, the staff and media representatives all tested negative for COVID-19.

Our room at the Fairmont was spacious and we had a gorgeous view of the city. The hotel was filled with modern art and had a number of amenities available for our enjoyment, including an outdoor pool which was fitted with chaise lounges alongside large cabanas which illuminated at night. The hotel compliments Austin’s identity as a city on the rise, and the Rolls Royce New Ghost is similarly ascendant. Both have been reimagined for an elevated, excellent future. Full of innovation and prosperity. During this event, we were ecstatic to be in the presence of friends, colleagues and advanced automotive architecture, and to be doing so safely. It was gratifying to come together and experience the Ghost’s artistry during this prolonged time of uncertainty.  

Design

The Rolls Royce New Ghost was designed with a client-centered approach and with technological advancements to drive with ease. It has been termed “future-focused with a minimal aesthetic.” CEO Torsten Müller-Ötvös describes this model as “the most technologically advanced Rolls-Royce yet.” It is offered in a variety of colors including Arctic White, Salamanca Blue, Tempest Gray and Gunmetal Gray. 360 had the experience driving Artic White, an electrifying yet brilliant shade certain to capture the attention of all.

360 Magazine President, Vaughn Lowery, said, “This vehicle is for an obsessive perfectionist, it’s a driver’s car – ergonomically fabricated for those who enjoy to drive or be driven.”

A team of specialists, engineers and craftsmen researched Ghost clients’ interests, opinions and taste patterns to meet drivers’ preferences. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke said is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”

Starting in the front, the bonnet has been lowered and tested for aerodynamics, which gives it a new look. The Spirit of Ecstasy hood ornament can be lowered or raised using controls from the driver’s seat, perfect for that personalized touch. The New Ghost’s dashboard is lighter than that of the first model, giving the vehicle an overall more spacious feeling. It features hundreds of illuminated lights that resemble a constellation surrounding the Ghost nameplate, lighting up an evening like stars do a night sky.  

The interior contains open-pore wood accents, which create a relaxing and serene experience. The headliner is adorned with celestial fiber optic lights, which can be dimmed or brightened from the driver and passenger seats. Occasionally, you might catch a streak of light that mimics a meteor. It is truly a one of a kind visual experience.  

The trunk is power-operated, completely carpeted (even under the lid) and provides ample space to store any and all belongings.  

Technology

The 2021 Ghost is a new and improved style of its 2010 predecessor. Engineers combined dynamic highlights from the portfolios of numerous types of cars into this edition. It was formulated to remove as much energy transfer as possible from the road into the body with the goal of creating a smooth ride.

The Ghost was built with sound absorbing materials which reduced the level of noise inside. Touch enabled media screens fold in and out automatically from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back. Wooden trays emerge as well, ones that can be used with or without screens.

A bespoke audio design allows passengers to use dials on the rear doors to control the stereo volume to their preference. Beyond this, the back seats have headrest pillows and individual controls that allow you to move forward or backward, and design the back of the seat to your desired level of comfort. There is also a refrigerator located behind the center console in the rear seats, perfect for storing beverages on the go and the definition of opulence behind the wheel.

The inclusion of USB-C ports is another phenomenal addition, as well as the wireless charger in the arm rest. Though there is no AI system such as Amazon’s Alexa or Apple’s Siri, the tech was on-demand and had a hands-free bluetooth function, a wireless hotspot, and Rolls-Royce Assist at your beck and call. Rolls-Royce Assist connects to an emergency services call center if necessary.These are the standard technical features for the New Ghost, but each Rolls Royce can be configured to its unique driver to make it “a motor car that is yours, and yours alone.”

Performance

The New Ghost’s all-wheel drive and all-wheel steering makes driving easy, regardless of road conditions. The car is planted firmly to the ground and corners very well. It was built on Rolls-Royce aluminum spaceframe architecture, which has been adapted to make way for advancements. The steering is much stiffer and more precise than that of the first Ghost, and the braking is more powerful.  

The Planar system increases agility through the Wishbone Damper unit above the front suspension assembly, which creates a secure and effortless ride; the Flagbearer system, which uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface; and the Satellite Aided Transmission, which uses GPS data to pre-select the optimum gear for approaching corners.  

Furthermore, the New Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically, which made for an easy entrance and exit. Engineering Lead Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”  

Additional Features

The iconic Rolls-Royce logo on the wheels is weighted so that it is always facing upright. Also, the key color is customized to match the accents of the car, a note that will be appreciated by any driver looking for a personal touch. Other notes in the interior include the inside of the doors being completely leather and having an embossment of the Spirit of Ecstasy. A button on the rear doors allows passengers to shut them automatically from the inside, and a tap of the door handle will close them from the outside. There is also a hidden umbrella that pops out from the rear doors when needed.   

With so many refined and client-centered designs, it is no wonder celebrities like Beyoncé and Floyd Mayweather have strong connections to the moniker. Beyoncé has her own 1959 Silver Cloud Rolls Royce convertible. In her most recent project, Black Is King — the musical film available on Disney+ for her 2019 album “The Lion King: The Gift” — the artist sits atop the hood of a cheetah print Rolls Royce to match the catsuit she is wearing in the scene. The boxing legend similarly showed off his automobile collection earlier this year, which includes at least six Rolls Royce’s. The Rolls-Royce is undoubtedly the most iconic brand in pop culture, including being the most mentioned brand in top-charting songs. The Ghost edition is particularly bold amongst Rolls-Royce’s many stars, and anyone seeking to solidify their luxurious lifestyle need look no further for their ride.

Experiencing this sophisticated and sleek model awoken all of our senses during this challenging time of introspection. The presence of beauty and craftsmanship gave us a feeling of hope as well as pride. Rolls-Royce has long set the bar on lavish vehicles, and the 2021 edition of the Rolls Royce Ghost is no exception. For those interested in a slice of the high life, the Ghost is the very definition of it.

Felt Hats by Tenth Street.