BLACKPINK unveils their new single “Pink Venom” via YG Entertainment / Interscope Records. Euphoric and empowering, “Pink Venom” is the lead single from Jisoo, Jennie, Rosé, and Lisa’s highly anticipated sophomore album, BORN PINK, due September 16. Pre-order HERE. The single and album will be supported by a world tour which will touch down on four continents.
In celebration of BLACKPINK’s long-awaited comeback, they are lit up the globe from New York to London, Rio, and beyond as part of the “LIGHT UP THE PINK” campaign. Across five continents, landmarks were lit pink and digital projections are being displayed on iconic monuments including the Brooklyn Bridge, London’s Marble Arch, the Tokyo Tower and more starting at 8pm local time on Thursday and Friday night. Interscope Records has teamed up with a platform called LANDMRK to create a mobile experience. The platform contains a custom branded map containing 500 hotspots that superfan BLINKs can physically access to unlock exclusive digital content from the band. To complement the LIGHT UP THE PINK physical activation and celebrate the release of ‘Pink Venom’, the locations of the landmarks and billboards will be highlighted on a digital map as the structures are lit up. The experience is available in both English and Korean and accessible here.
Anticipation has been building for “Pink Venom” since BLACKPINK shared a series of visual teasers and a poster, which finds the K-pop icons staring through a pane of broken glass. The record will be followed by the arrival of BLACKPINK’s 2nd full album, BORN PINK, on September 16. Pre-order HERE. After that, the most popular girl group on the planet will hit the road on a world tour predicted to be attended by more than 1.5 million people. It kicks off in Seoul, South Korea, on October 15th and then visits the United States, Saudi Arabia, and Singapore, among others, before landing in New Zealand on June 21, 2023. A full list of dates is linked HERE and listed below.
After releasing global hits like “How You Like That” and their collaboration with Selena Gomez, “Ice Cream,” BLACKPINK released THE ALBUM in 2020 to universal acclaim. The captivating project debuted at #2 on both the U.S. Billboard 200 and UK Official Chart, and sold more than 1.4 million copies worldwide, making BLACKPINK the first K-pop girl group to sell over a million units. With “Pink Venom” and BORN PINK, they are set to rewrite the record books all over again.
ne of the most massively successful K-pop groups in music history, BLACKPINK have redefined the global pop landscape since first bursting onto the scene in 2016. Along with boasting the #1 most-subscribed artist channel on YouTube, the South Korean quartet has achieved such boundary-defying milestones as scoring the highest-charting album by a female group in over a decade and becoming the first K-pop girl group ever to perform at Coachella (the largest music festival in the U.S.). Comprised of JISOO, JENNIE, ROSÉ and LISA—all immensely charismatic vocalists, dancers, and fast-rising fashion icons—BLACKPINK began their meteoric rise with their 2016 debut “SQUARE ONE” and further proved their crossover power with “SQUARE UP” (a 2018 release that quickly cracked the Billboard 200).
Soon after signing with Interscope Records through a global partnership with YG Entertainment, the group made their full-length debut with 2020’s immediately iconic THE ALBUM. THE ALBUM shot to #2 on the Billboard 200 and landed three singles on the Billboard Hot 100: “How You Like That” (the iconic single that shattered several YouTube records, including fastest video to cross 150 million views), “Ice Cream” (a collaboration with Selena Gomez that broke the record for highest-charting female K-pop group on the Hot 100), and “Lovesick Girls” (a track that’s sold over 1.4 million copies worldwide, making BLACKPINK the first K-pop girl group to sell over a million units). Through the years, BLACKPINK have also garnered a number of major awards (including an MTV Video Music Award for Song of the Summer as well as three E! People’s Choice Awards), collaborated with superstars like Dua Lipa and Lady Gaga, performed on “The Tonight Show,” and starred in BLACKPINK: Light Up the Sky (a 2020 film hailed by the New York Times as an “endearing documentary that emphasizes each member’s individuality”). With over 6.3 billion career Spotify streams to date, BLACKPINK are now set to deliver their wildly anticipated sophomore album BORN PINK (due out September 16). Less than a month after BORN PINK arrives, the group will hit the road for their 2022/2023 world tour kicking off on October 15 in Seoul, South Korea.
BLACKPINK – “Pink Venom” eSingle
Apple Music: https://BLACKPINK.lnk.to/PinkVenom/applemusic
YouTube Music: https://BLACKPINK.lnk.to/PinkVenom/youtubemusic
Official Video: https://BLACKPINK.lnk.to/PinkVenomVid
Photo: YG Entertainment