Posts tagged with "metaverse"

Studio House illustration by Wanny ng for 360 MAGAZINE

SPOTLIGHT: STUDIO HOUSE

Listen to fireside chat w/ Studio House on 360 MAG podcast on Apple/Spotify HERE.

Located opposite Lake Montebello in downtown Baltimore, Studio House is a project space for communion. The home offers independent artists the opportunity to cultivate connections, and their individual and creative practice in and around City of Baltimore. The objective of this chamber is to bring together a group of rotating artists who have demonstrated a commitment to their creative maturity.

The project space was founded by Mahari Chabwera in December 2021 through early collaboration with The Contemporary Arts Network and ongoing collaboration with philanthropist Changrong Ji.

As a nexus for restoration and community, the residency experience is open (but not limited to) visuals artists, photographers, writers, curators, musicians and filmmakers. The house offers a space for everyone to gather, relax, research, play, share resources and develop nourishing projects. 

Throughout their stay, artists receive studio visits from curators, collectors, art advisors, and thriving artists on the field.

Studio House participants have the opportunity to work collaboratively within 4,400 square feet. house, each trimming a studio area to serve their practice. Artists can participate in group excursions to museums, galleries, beaches, farmers’ markets, thrift stores and dance parties. Each has access to its own spacious private room, shared bathroom, common living room, kitchen, balcony, front patio, and fenced in yard.

Current Participants:

Alliannah Hamilton|Austin Miles|Jabari Jefferson
Angelique Scott

Matthew Morgan is an cannabis expert and entrepreneur whom is interviewed by Vaughn Lowery of 360 MAGAZINE

Matthew Morgan

Listen to Vaughn’s full chat with Matthew Morgan on the 360 MAG podcast HERE.

College dropout and emerging enterpriser Matthew Morgan has effortlessly blended the cannabis industry and the metaverse with the fabrication of Cannaverse Technologies. As a trailblazer in his field, Matthew’s dedication to expanding the cannabis market was simply a magnanimous achievement. In recent times, 360 Magazine has had an opportunity to discuss his vocation and upcoming initiatives.

In his early twenties, Matthew worked as a commercial real estate agent. In 2008, after the economic collapse in the United States, he underwent a financial shock, quickly realizing that he would have to look for a new job. In search of new employment, Matthew noted the growth of medicinal cannabinoids. He soon noticed that the industry was on its way and jumped at the chance to dive into the business.

While the decision to switch hustles was a tough one, Matthew persevered and finally found victory. From the ground up, he constructed various verticals: Bloom Dispensaries, Tryke companies, Reef Dispensaries, Ignite Cannabis Co and Green Axis Capital.

It continued throughout 2020, when the pandemic hit. Quarantined, he was approached in August 2020 for a conference on cannabis. At first, Matthew became confused. After registering, he could take part in such an event, as it was virtual.

Matthew resolved to participate in the conference, despite his parents’ reluctance and found the gold by doing so. He was therefore catapulted to an intersection between Marijuana and Web3. When it reached higher altitudes and epiphany — a virtual immersive reality clinic.

More recently, he plans to pursue his instructions by acquiring as much capital as possible to help others in need. Finally, another tycoon interested in restructuring an upside down dilapidated society with the proper use of technology.

In short, Morgan understands that only a community-based collective will eradicate the marginalization of poor, underprivileged and abandoned pets.

All in all, Matt admits that this will not happen overnight, but at least his feet are firmly anchored. In the end, NASA aimed at the stars and landed on the moon.

Twitter

Tiktok

@CarneVerseTech

Article: McKinley Franklin, Vaughn Lowery

John Vitti, CEO of VersusGame, headshot via Luxure Group for use by 360 Magazine

Millennials and the Metaverse: Here’s where Gaming and Engagement Come into Play

The digital age has taken over our daily lives. We now have technology that does everything for us – wake us up, read us our daily news, count our calories – the list goes on. But what the digital age has done for us most: provide fun and engaging ways for us to spend our downtime. 

The gaming universe has become one of the most flourishing industries of all time. With millions of games to choose from, like Bubble Hit, people of all ages can connect, engage, and enjoy. Recent reports show that the younger the generation, the higher the likelihood of engagement in the mobile gaming industry. Studies have shown that every 8/10 Millennial and Gen Z consumers are playing video games. Gaming is even on track to replace movies and television as the preferred form of entertainment. With numbers like this, it is a no brainer to begin ventures into this highly grossing marketplace. 

This thought is actually what created the staple of today’s gaming: the metaverse. With gaming on the rise, something had to be done to take it to the next level. The metaverse is an immersive virtual reality. Gamers enter this virtual world, “live”, and participate in activities in this virtual world. You may, in fact, have seen or heard of the metaverse in many different aspects besides gaming. The idea of NFT’s/cryptocurrency, for example, is another aspect of the metaverse. Games like Roblox, Minecraft, and Fortnite are examples of popular gaming sites that have immersed their users into the metaverse. 

But what exactly about the metaverse makes it so attractive? 

You can have fun with your friends anywhere,anytime. In the past, games could only be played together in person. But the metaverse extends the fun. Just the click of a button can take you into a new reality with all your friends. But the metaverse does more than just connect you with your friends – it can actually make you money. 

“I want to level the financial playing field and give the masses the opportunity to reach financial wealth,” remarks CEO John Vitti of VersusGames

Vitti transcended the already futuristic metaverse by going a step above and beyond – instead of simply having fun, you can have fun and earn money. VersusGames is a prediction-based gaming app, allowing you to make predictions that test your knowledge on all things pop culture. You enter a one-on-one match up, earning money through correct predictions. In addition to those earnings, by referring a friend, you earn 5% of their earnings. Players are earning so much that they’re even quitting their jobs! Here, the idea of the metaverse takes on a new meaning. The metaverse extends from the virtual world to reality, allowing you to turn your gaming into real-life profit. 

VersusGames also allows influencers and celebrities to engage with their fans. As creators host games, they are able to earn consistent profits from their engagement. Unlike other big tech giants that only have a small pot of funds for all of their creators, VersusGames ensures creators get value for their time. But VersusGames is more than another PR opportunity – celebrities like Kevin Hart, Jason Derulo, and internet superstars Josh Richards and David Dobrik find VersusGames a meaningful way to form genuine connections with their fans. 

VersusGames is a great example of how engagement is enhanced through the metaverse. By turning virtual fun into real-life profit, consumers aren’t just engaging with the product once, but consistently coming back for more. Besides a higher retention rate, the metaverse provides another layer of enhanced gaming. With tools like virtual reality sets, you aren’t simply playing a video game, you are inside of one. Gaming goes from a 2-D to 3-D experience. The physical gaming experience has become more immersive than ever, as well as the real-life opportunities that go with them. Gaming isn’t simply a passtime anymore. Thanks to the metaverse, it has become a lifestyle. 

With every innovation comes its skeptics. Many are worried about the impacts of the metaverse on privacy. With new technology like the metaverse, so much is unknown. From tracking your physical movements and patterns when you play games, to tracking personal and financial information in transferring gaming money to money in the bank, a lot of consumers are worried about the implications of these actions. Companies are ensuring that with this brand new technology, consumers remain the priority. Privacy laws regarding the new metaverse technology are now being developed to protect consumer privacy first and foremost. 

Another fear with the metaverse is its implications on its players’ physical and mental health. By entering such an immersive world, some players have experienced a feeling similar to a hangover or depression period after exiting the game. When switching from such an exciting and immersive world, the switch back into reality can sometimes be challenging. Companies like VersusGames have worked to ease the transition by providing real-life opportunities for advancement from the games, and allowing social interaction to be a large part of the game. By staying connected to others in the metaverse, players’ confidence in their abilities to interact is high, helping bridge the gap of social anxiety, and encouraging more genuine connection in reality. 

To sum up, here are the key features the metaverse provides your gamers:

  • An immersive and engaging gaming experience
  • Opportunities for profit
  • A great way to connect with friends/family

Gaming is redefining the entertainment industry. As the younger generations are now engaging with entertainment more often, gaming has become at the forefront of priorities. The era of the metaverse is here – it is time to get on board!

Will we Have Complete Control of Our Own Environments in the Metaverse?

The metaverse is on the way, and the hype around it is gaining serious traction. It could be completely transformative, changing the internet as we know it. It will have a major effect on many industries, with social media expected to be at the forefront of this new platform.

Social media users today have a multitude of privacy options so they can control what people see. However, there are questions about how and if this will translate to the metaverse.

Social Media Users Are Currently Able to Select Their Privacy Options

One of the reasons why social media sites have enjoyed such amazing success is the fact that users can tailor their own environments. They can see what they want to see and show people what they want to show them.

A lot of social media users value their privacy with the utmost importance. Nearly 80 percent of Facebook and Instagram members have adjusted their privacy settings in the last year, highlighting how crucial these features are.

According to an infographic from ExpressVPN, there are various ways to stay safe and private on social media. This includes having multiple accounts for different purposes, reviewing photo tags, and limiting posts to close friends. Users have so much control over these settings that they can create their own social media experience.

How Will This Translate to the Metaverse?

Because so much is unknown about the metaverse right now, it’s hard to know how these privacy settings will translate to this new world. According to XR Today, the metaverse will serve a wide variety of functions. This will include socializing, working, and playing. If people are using this world for different things, it may mean that their settings will have to alter depending on what they are doing.

Users may interact with the metaverse on different levels, some of which will give them more control than others. It’s reasonable to imagine that in social scenarios, everyone will have the power to show and see things in the same way they do now. However, when entering wider social settings like groups or entertainment zones, users may be exposed to content that they have no power over.

Metaverse inhabitants may still be able to block people as they can today on social media. If they encounter a blocked person in a social setting, they may not be able to see the face of their avatar or interact with them in any way.

There are already some theories about this, such as the ideas posed by Futurism. Metaverse users may be able to block things that they don’t want to see and go about constructing their own virtual worlds over time. Eventually, this could lead to bespoke experiences for everyone who enters the metaverse.

There’s no doubt that it’s going to take time for users to adapt to the metaverse. It is also likely to go through a lot of teething problems before it is as advanced as the world of social media today. Users have grown accustomed to constructing their own online spaces, though, and the metaverse is likely to offer similar options.

Osean world

OSEANWORLD POP-UP

25-year-old digital artist Osean has announced his latest collaboration within the metaverse. Joining forces with social impact-driven metaverse gaming platform REALM, Osean has created NU RADIO, a unique and creative space encapsulating the richness of Oseanworld, the passionate inclusivity of REALM, and the interests of Ocean’s dedicated fan base and engaged community. The creative team will take to Elizabeth Street, NYC, on June 21-22 for a NU RADIO-themed pop-up which will allow attendees to go on an AR scavenger hunt around the City.

The scavenger hunt will feature a trippy neon arcade, where fans and media will gain a first look at Oseanworld’s latest adventure. Fans will be led on a scavenger hunt around Manhattan, collecting points via the Realm app at each designated stop. There will also be plenty of chances to win prizes from Ocean’s highly sought-after digital and physical clothing and accessories collections. Osean and REALM have both dedicated their platforms to bridge the gap between the digital landscape and reality, and this pop-up is the perfect opportunity to explore what that looks like. Attendees will also be able to play the Beta of NU RACE, with the official REALM beta launch taking place on July 21st in NYC

REALM presents an entirely new canvas for Osean, allowing him to take his artistic visions for the dreamy Oseanworld universe to an even higher level. REALM weaves AR, VR, and mixed reality into its platform, employing the most innovative tech and enabling artists to expand their creativity with very few limits. 

Osean, who has collaborated with big-name music artists like Offest, Madeon, Lauv, and Trippie Redd, works at the intersection of anime, self-actualization, and Gen Z pop culture. Coming of age in a generation that has lived largely online, Osean seeks to represent this experience while providing a chance for real connection in an increasingly digitized and decentralized universe. 

NU RADIO will allow for limitless creativity. The platform will feature a main hub with multiple minigames where players can be fully immersed in Oseanworld. Users will lose themselves in NU RADIO City: a beacon of socializing, quest discovery, and NU RADIO racing (a multiplayer racing game with prizes and custom Oseanworld avatars). Featuring candy-colored skies and Osean’s signature character, Mad Monkeii, NU RADIO will be available on iOS and android, with PC and VR versions to closely follow. The NU RADIO official game “NU RACE” is set to launch later this summer and will allow multiplayer races in true Oseanworld fashion. 

Follow Osean updates at: Youtube//Instagram//Twitter

CEO of NFT VIP Julie Lamb via 360 Magazine

JULIE LAMB

NFT-VIP: Bridge to Reality

Julie Lamb, the CEO, Founder, and Executive Producer of How-To with Julie Sue, is a problem solver, storyteller, digital content creator, and economy connector. She is a collector of cryptocurrencies such as Bitcoin or Ethereum and is passionate about helping brands build their identity using current tools and a highly selected network of virtual agents to develop the entrepreneurial capacity of brands. She has already collaborated with multiple popular brands such as iHome, Disney, KidDesigns, Hasbro, CES, KeaBabies, Michael Todd Beauty, and Crown Goose USA. 

Listen to Julie Lamb’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

While studying music, Julie went to Europe and started working on fashion collections. She finally settled in New York, where Julie has 30 years of experience working as a model. By highlighting the activity with Brunello Cucinelli on Saks Fifth Avenue, Julie mentioned that her creative confidence was greatly inspired after moving from a small Southwestern town to the Big Apple, New York City. 

Julie has long loved the worlds of tech, digital, and speed: ‘I like being able to share things digitally.’ At the forefront of the crypto wave in 2017, she bought Ethereum, a digital platform used to make smart contracts, allowing entrepreneurs to create decentralized applications, as in the case of Julie. 

Immersed in the realm of cryptocurrencies, the trailblazer supports projects like Non-Fungible Token (NFT). As a rapidly developing industry, NFT is becoming an increasingly popular way to buy and sell digital art, spanning industries like sports, music, fashion, film, games, etc. The annual NFT conference, held in multiple cities (including New York City and Los Angeles) around the United States, attracts hundreds of guests from various fields who speak about exponential growth and future trends in different verticals and how the digital landscape can incorporate this new tradeable product. 

As an NFT-VIP (in which 360 MAGAZINE will serve as one of the media sponsor), Julie’s mission is to shape the NFT industry into diverse communities made of global thought leaders who share like-minded values and beliefs. Last April, she attended the Miami NFT week and served as its Executive Producer, where she focused on igniting new dialogue amongst attendees and tastemakers on topics related to technology, creative installations, immersive art, and performance. Julie can be recognized as an economy connector for providing the space for several minority-owned businesses in this conference to discuss the present and future of the meta-universe and how it affects them. 

Although the attendance was underrepresented and some representative minority-owned businesses felt left out, Julie declared her conditional support for the voice of women and the LGBTQ community. Meanwhile, this kind of offline meeting takes highly digital products further into reality, narrowing the society’s discrimination against aging. In addition, she is fascinated by using Web3.0 and its implementation with artists in the fields of music, fashion, and the token economy.

An example of this is that the international brand Gucci has started a multi-directional exploration to embrace the digital world, which associates a luxury brand with emerging technologies through a series of avatar experiences; i.e. exhibitions of Gucci art, mini-games, and digital item purchases.

Julie is now preparing a private event in New York City with NFT VIP sponsorships from June 19th-22nd at Margaritaville Resort Times Square, owned by the real estate and investment firm Soho Properties. Surprise celebrities will be attending that directly tie in with her message and bring new inspiration to the community. Sponsorship opportunities available for this four-day event.

In the field of cryptocurrencies, that features multiple sponsors, will have an additional sponsor called the crypto coin concierge. They will cover the luxury travel for the most elite global clients in the world of cryptocurrencies and with payment through these. Julie tells us that her company has also partnered with iHeartRadio on Crypto Radio in the marketing industry.

Speakers:

Julie Lamb

CryptoMondays: Andrew Yang, Lou Kerner × TJ Stone

Article:

Andrea Esteban, Armon Hayes, Krishan Narsinghani, Vaughn Lowery

Resources:

Inter Creative Media

How-To With Julie Sue

Follow Julie Lamb:

LinkedIn

Twitter

Instagram

360 MAGAZINE named media sponsor for Julie Lamb's NFT VIP in NYC
@pvbthelabel Miami Fashion Week Show photo image of models via Designing The District for use by 360 MAGAZINE

Miami Swim Week

Miami’s iconic fashion festival, Miami Swim Week™ The Shows, is returning to Miami this Summer from July 13th to July 18th at the SLS South Beach Hotel spotlighting the latest swim and resort wear fashion designs along a stunning, brand new virtual fashion swimwear Metaverse like never seen before.

Powered by D.C. Swim Week, this year’s swimwear festival will take place over the course of five days on Miami’s notorious South Beach and feature dozens of fabulous runway shows, VIP events, dinners, parties and showcases, creating the largest fashion swimwear gathering in the world. This year’s events will showcase top designers, innovators and hundreds of stunning models while debuting beautiful swimwear, resort-wear fashion, virtual fashion-tech, and beauty and summer fashion trends. Over 100 new and top swimwear designers are flying into Miami from around the world to debut their Summer 2023 collections. 

“From sustainable and eco-friendly fashion, to Metaverse digital fashion and fashion NFT collections, this year’s Miami Swim Week™ The Shows will be unlike anything the fashion industry has ever seen. We have designers flying into Miami from over 70 countries who will be a part of 50 live fashion shows and pop-up events,” said Moh Ducis, founder & CEO of Miami Swim Week™ The Shows.

Noteworthy Florida-based swimwear brands like Tiare Hawaii, DAYZ DAZE, Maxine, Bikinilista, Onalaja, Dobikinis, and Supermodel Swimwear are showcasing new collections with runway shows at this year’s Miami Swim Week™ The Shows. The complete list of registered designers participating and exhibiting at this year’s week-long series of events is available online with more to be added. 

One of the biggest highlights of this year’s Miami Swim Week™ The Shows will be introducing a fully interactive Web 3.0 luxury swimwear fashion runway Metaverse and first-of-its-kind social impact swimwear fashion NFTs. In addition, select events and shows will be ticketed with exclusive collectible NFT tickets, available for sale to influencers, VIP guests and industry professionals. 

Miami Swim Week™ The Shows is creating the first-ever swimwear fashion-centric Metaverse experience for a global fashion swimwear audience, ultimately eliminating traditional barriers to entry found in the traditional fashion industry. “Digital swimwear fashion in a decentralized Metaverse provides a leveled playing field and equal opportunity and empowerment to designers and artists around the world— No one has ever seen these kinds of graphics or digital world we have created,” said Moh Ducis.

VIP tickets for the Grand Opening of  Miami Swim Week™ The Shows, scheduled for July 13, 2022 from 7PM to 10PM EST at the SLS Hotel South Beach, will go on sale in the form of NFTs starting mid-June. This first star-studded first show will kick off a series of week-long fashion shows, parties and VIP dinners bringing together the most creative, brilliant and innovative swimwear fashion & tech minds from around the world. In fact, Miami’s very own top talented designer, Ema Savahl, will debut an innovative, new wearable art design collection with live NFT drops. 

Miami Swim Week™ The Shows is partnering with innovative fashion commerce app, RUNWAY BUY, making every runway show shoppable in real-time via its proprietary, cloud-based interactive video marketplace platform.“This is Miami’s big moment where all these innovative sectors merge together to spotlight talented designers and models while introducing new swimwear trends and technological experiences that the fashion world hasn’t seen before. This year’s Miami Swim Week™ The Shows will also include partnerships with well-known brands such as Runway Buy, Hammock Shows, JOOR.com, Fashion Innovation NYC, and the City of Miami Beach,” Ducis said. 

About Miami Swim Week™ The Shows:

Miami Swim Week™ The Shows is owned and managed by D.C. Swim Week Shows™ and is the fastest growing luxury fashion show production company specializing in innovative fashion concepts, production, and execution. The company has over 10 years of experience producing fashion shows at DC Swim Week, Miami Swim Week, and Hammock and shows at New York Fashion Week. For more information, please visit the Miami Swim Week™ The Shows website and follow the brand on Instagram.

Impact Awards via Keren Poznanski for CEEK VR for use by 360 Magazine

CEEK VR × Playing for Change Foundation

CEEK VR is excited to partner with the incredible Playing For Change Foundation. As partners, CEEK will exclusively premiere the Official Formula 1 Crypto.com Miami Grand Prix after party and Impact Awards show in the CEEK VR METAVERSE.

Playing for Change Foundation held its premier concert, the Official Formula 1 Crypto.com Miami Grand Prix After Party, on May 4, 2022 at DAER Hard Rock Hollywood, with proceeds from sales going back to the foundation to continue its initiative of bringing music & arts education to youth worldwide ahead of their annual PFCF Impact Awards at the Faena Forum in Miami Beach, FL. on May 14, 2022. This year’s performances by award-winning artists will premiere exclusively in the CEEK METAVERSE. The Official Formula 1 Crypto.com Miami Grand Prix After Party is primed to draw top names from celebrities and influencers, Miami socialites, as well as the Grand Prix circuit’s top racers. 

Additionally, CEEK VR has teamed with The Impact Awards/Playing for Change Foundation to bring this year’s event to the CEEK Metaverse. Many award-winning performances will be on Ceek as well as on the CEEK VR App. The CEEK Metaverse will also feature an exclusive NFT collection with Impact Awards in celebration of the music superstars and their fans. Founder and CEO Mary Spio says, “The exclusive The Impact Awards/Playing for Change Foundation NFT collection enables us to engage music fans in an exciting and impactful way, while raising funds for a truly important cause.”

This year’s Playing for Change Foundation (PFCF) Impact Awards Gala honors musical icons Luis Fonsi and Paula Abdul for their career-long philanthropic initiatives toward making the world a better place. PFCF is a non-profit organization that operates over 50+ locations across 15 countries, with a mission of creating positive change through music and arts education, and alongside this year’s honorees, are able to continue their worldwide impact. PFCF Founder Whitney Korenke says, “Partnering with the CEEK Metaverse for this year’s Impact Awards is a perfect match. Our two organizations are aligned in our vision to empower people from all parts of the world through music and art. CEEK’s platform will help extend the reach of the show on a global level.”

About The CEEK Metaverse

CEEK is a celebrity Metaverse that empowers music artists to create NFT’s, live events, Avatars, digital merch, venues, art and social games that traverse multiple virtual worlds. CEEK VR pioneered virtual reality concerts with the mission of making VR experiences universally accessible and enjoyable. An award-winning distributor of blockchain authenticated digital media and celebrity merchandize, CEEK Smart VR Tokens allow Ceekers (CEEK community members) ability to access authenticated content and celebrity merchandize with transparent content rights reporting and automatic publisher payments via smart contracts. The CEEK metaverse simulates the communal experience of attending a live concert, attending a sporting event, and other ‘money can’t buy’ exclusive experiences with friends anywhere at any time.

The Sports Metaverse

The Sports Metaverse, the world’s first virtual world specifically focused on sports, today announced a signed partnership with UFC icon, Amanda Nunes, to offer personal training in her metaverse gym. The Ultimate Fighting Championship (UFC) is a US-based, mixed martial arts (MMA) company, of which, Nunes is a two division UFC champion and considered to be the greatest female MMA fighter of all time. This partnership inaugurates the launch of The Sports Metavserse landsale, where users can trade NFTs, buy land, interact with iconic sportspeople, and visit stadiums. The pre-sale is currently ongoing and will be opened to the public in June.

The Sports Metaverse is a digital world devoted solely to sports. The most prominent sports stars, brands, and clubs are united together in one place. The Sports Metaverse is being built by SportsIcon and industry veterans from Sony, Doom, Playstation Home, and Nvidia. 

Nunes is building her personal gym in the Sports Metaverse. She’ll appear in 3D and coach users on how to fight:

“It always was a dream to have a gym. You want to be in control of your stuff, you want to train the way you want. You want to be able to share with the fans. I’m building my own gym in the real world and now I have one in the metaverse. It’s very exciting! I can’t wait to put all my posters in my own gym! I’ve made a lot of history in MMA and I can’t wait to have all my pictures and memories of these moments in my gym, so every time I walk in I have a good vibe and be able to train to do even more good things in the sport. I can’t wait for the next step in my life!” Nunes commented. 

The Sports Metaverse is offering land for sale in the metaverse in Lion Lands and the Sports City, the prime real estate of the Sports Metaverse and one of seven islands. Users can visit a sports casino and a stadium, watch live sports, socialize, Play2Earn, acquire NFTs with sports stars, get a luxury fan cave to display them, and can interact with Amanda Nunes. Five companies have already pre-bought land. They include Phat Fish Fantasy, Own the Moment, ThriveFantasy, Beyond The Game Network, and Press Sports.

SportsIcon CEO and Co-Founder Chris Worsey commented:
‘We are delighted to welcome Amanda Nunes and the five sports brands to the Sports Metaverse. Amanda’s gym and the training she will offer are unique. We are the only metaverse volumetrically capturing icons like this, enabling consumers to interact with top athletes in a completely new way. This is groundbreaking stuff and we can’t wait for the public land sale in June.’

Besides Amanda Nunes and Romelu Lukaku, a series of sports stars and brands are lined up for The Sports Metaverse, with agreements underway with leading athletes from soccer, tennis, MMA, basketball, and baseball. A public land sale for the Sports Metaverse will take place in June. Brands can currently apply for the private land pre-sale and users for the white list via the Sports Metaverse website. 

For more information visit Sports Metaverse

Truman NFT via Pace Public Relations for use by 360 Magazine

How the Metaverse Could Save Cultural Institutions

By: Chris Cummings, CEO & founder of Iconic Moments

Museums and cultural institutions are in trouble. At the onset of the COVID-19 pandemic, these institutions learned that the typical business model of earning revenue through in-person ticket sales, event rentals and once-a-year galas was too fragile to be sustainable. In March 2020, it was estimated that 15 percent of the world’s museums would be forced to permanently close. By spring 2021, this number reached 37 percent, and today, 25 percent of U.S. museums have less than four months of funding to survive.

So how can the ‘Metaverse’ help? The ‘Metaverse’ provides cultural institutions a way to step outside the traditional four walls, providing them with the tools to explore and expand their reach in a digital environment. The result? Increased revenue and a chance to avoid permanent closure. 

What is the ‘Metaverse’?

The ‘Metaverse’ refers to a host of virtual worlds encased in a technology called blockchain. And while the ‘Metaverse’ is referred to as an ‘emerging’ space, it’s simply a rehash of a concept that has been around for a long time: a virtual world that includes the ability to create a virtual self and interact with others in this world.

The ‘Metaverse’ became increasingly important during the COVID-19 pandemic as audiences turned to digital worlds rather than the physical. And although much of the world is living in some sort of ‘post-pandemic’ society, the use of virtual worlds (and ‘Metaverses’) can continue to encourage engagement in new ways.

‘Metaverses’  function using blockchain technology, a distributed digital database that stores information about any transaction that’s taken place in its network. A Non-Fungible Token (NFT) is a type of token exchanged within this network that can store information about assets such as artwork or artifacts. We can use this distributed database as a resource to authenticate tokens and identify who owns a particular NFT—which is really just a receipt or certificate of ownership. A blockchain provides a decentralized means to store these receipts. 

‘Metaverses’ provide a playground in which to display and exchange NFTs. These NFTs could represent digital assets, such as pieces of virtual land or artworks that could be displayed in a virtual gallery. In other words, ‘Metaverses’ present NFTs in their natural (digital) environment.  

Solving A Problem

The ‘Metaverse’ allows us to create a new model to support the culture & heritage industry. Through it, heritage organizations, museums and cultural institutions can engage new stakeholders digitally, while showcasing the stories of archival assets, creating sustainability within the industry and preserving history permanently on the blockchain.

This combination of digital ownership and online interaction highlights an opportunity for museums. Iconic Moments guides cultural institutions into this space by asking them to rethink the museum experience and provide a new digital and creative environment for audiences to explore the collections.

We also support cultural institutions in creating an alternative dynamic revenue stream through NFTs. This will give institutions the much-needed income lost during the pandemic. NFTs will also provide audiences with a way to own and interact with different pieces of history and culture.

Two examples of cultural institutions and organizations looking to the ‘Metaverse’ to generate revenue through NFTs are the National Broadcast Museum in Chicago and the Universal Hip Hop Museum planned for Brooklyn. The National Broadcast Museum holds assets of the most meaningful moments in television and radio in our country’s history. Iconic Moments is working with this museum to create NFTs of significant broadcasts that can be sold to patrons and consumers, such as President Truman’s radio address announcing the end of World War 2. 

Meanwhile, Iconic Moments is working with the Universal Hip Hop Museum to explore alternative methods of fundraising, as this much talked about institution is employing an NFT campaign to raise the capital needed to build the museum. Because Hip Hop is itself a multifaceted experience involving both music and art, the NFT is an ideal format.

As the museum industry continues to explore the ‘Metaverse’ and benefit from NFT technology, consumers will find new ways to engage with the culture and history that is meaningful to them while providing much-needed financial support to the institutions they cherish.