Posts tagged with "business woman"

CEO of NFT VIP Julie Lamb via 360 Magazine

JULIE LAMB

NFT-VIP: Bridge to Reality

Julie Lamb, the CEO, Founder, and Executive Producer of How-To with Julie Sue, is a problem solver, storyteller, digital content creator, and economy connector. She is a collector of cryptocurrencies such as Bitcoin or Ethereum and is passionate about helping brands build their identity using current tools and a highly selected network of virtual agents to develop the entrepreneurial capacity of brands. She has already collaborated with multiple popular brands such as iHome, Disney, KidDesigns, Hasbro, CES, KeaBabies, Michael Todd Beauty, and Crown Goose USA. 

Listen to Julie Lamb’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

While studying music, Julie went to Europe and started working on fashion collections. She finally settled in New York, where Julie has 30 years of experience working as a model. By highlighting the activity with Brunello Cucinelli on Saks Fifth Avenue, Julie mentioned that her creative confidence was greatly inspired after moving from a small Southwestern town to the Big Apple, New York City. 

Julie has long loved the worlds of tech, digital, and speed: ‘I like being able to share things digitally.’ At the forefront of the crypto wave in 2017, she bought Ethereum, a digital platform used to make smart contracts, allowing entrepreneurs to create decentralized applications, as in the case of Julie. 

Immersed in the realm of cryptocurrencies, the trailblazer supports projects like Non-Fungible Token (NFT). As a rapidly developing industry, NFT is becoming an increasingly popular way to buy and sell digital art, spanning industries like sports, music, fashion, film, games, etc. The annual NFT conference, held in multiple cities (including New York City and Los Angeles) around the United States, attracts hundreds of guests from various fields who speak about exponential growth and future trends in different verticals and how the digital landscape can incorporate this new tradeable product. 

As an NFT-VIP (in which 360 MAGAZINE will serve as one of the media sponsor), Julie’s mission is to shape the NFT industry into diverse communities made of global thought leaders who share like-minded values and beliefs. Last April, she attended the Miami NFT week and served as its Executive Producer, where she focused on igniting new dialogue amongst attendees and tastemakers on topics related to technology, creative installations, immersive art, and performance. Julie can be recognized as an economy connector for providing the space for several minority-owned businesses in this conference to discuss the present and future of the meta-universe and how it affects them. 

Although the attendance was underrepresented and some representative minority-owned businesses felt left out, Julie declared her conditional support for the voice of women and the LGBTQ community. Meanwhile, this kind of offline meeting takes highly digital products further into reality, narrowing the society’s discrimination against aging. In addition, she is fascinated by using Web3.0 and its implementation with artists in the fields of music, fashion, and the token economy.

An example of this is that the international brand Gucci has started a multi-directional exploration to embrace the digital world, which associates a luxury brand with emerging technologies through a series of avatar experiences; i.e. exhibitions of Gucci art, mini-games, and digital item purchases.

Julie is now preparing a private event in New York City with NFT VIP sponsorships from June 19th-22nd at Margaritaville Resort Times Square, owned by the real estate and investment firm Soho Properties. Surprise celebrities will be attending that directly tie in with her message and bring new inspiration to the community. Sponsorship opportunities available for this four-day event.

In the field of cryptocurrencies, that features multiple sponsors, will have an additional sponsor called the crypto coin concierge. They will cover the luxury travel for the most elite global clients in the world of cryptocurrencies and with payment through these. Julie tells us that her company has also partnered with iHeartRadio on Crypto Radio in the marketing industry.

Speakers:

Julie Lamb

CryptoMondays: Andrew Yang, Lou Kerner × TJ Stone

Article:

Andrea Esteban, Armon Hayes, Krishan Narsinghani, Vaughn Lowery

Resources:

Inter Creative Media

How-To With Julie Sue

Follow Julie Lamb:

LinkedIn

Twitter

Instagram

360 MAGAZINE named media sponsor for Julie Lamb's NFT VIP in NYC
Business woman article illustration by Kaelen Felix for 360 Magazine

Ask Better Questions

Advice from a Researcher on How to Make Research Your Business’s Superpower

By: Kirsten Lee Hill, PHD.

When I talk to people about research, the first thing I notice is that almost everyone is doing research–they just don’t call it that.

Put simply, research is creating an intentional plan to answer a question you have, and then putting it into action. As a business owner, I’m willing to bet that you have questions you would like answered. Questions like:

  • How are people experiencing my products/services?

  • Does my product/service work?

  • How can I improve my product/service?

On a daily basis as you continue to run your business and make decisions about growing or pivoting, you are using information to answer these types of questions. Every time you ask a customer for feedback, send out a poll, or look at records to make decisions about products or services–that’s research!

The quality of the information you get is only as good as the quality of the questions you ask. The key to good research is asking good questions, and crafting good questions is both an art and a science.

To create a good question, you have to get specific about what it is you want to know.

Have you ever asked a client or customer if they are “satisfied?” Or, has anyone ever asked you if you are “satisfied” with their product or service?

Personally, it is my least favorite question, and one that I never ask.

Here’s the thing–I never ask if someone is satisfied because I don’t care. Not asking is strategic. To me, that question is a waste of space (and my clients’ goodwill), and I want to use space and goodwill on important questions that matter to me. Big, vague words like “satisfaction” are not helpful in evaluating my work or making decisions.

What does it even mean to be satisfied?

In some sense it means that I generally did a good job or a bad job. But, I don’t make decisions based on ambiguous terms. I want specific insights to drive my business.⁠

Specific insights come from specific questions.

So, instead of asking if someone is “satisfied” for if they “liked” your product/service, choose an area(s) of feedback that would provide meaningful information. Perhaps you want to know if your product was useful, made something easier, or fun. If you’re selling a new shirt and people say they hate it, that’s not helpful. Instead, ask specific questions about the color, fit, and fabric so that you can take action on the feedback.

Questions are powerful tools that can provide you with information to make important decisions. Don’t waste them.

To learn more about Kirsten Lee Hill, visit her website.