Posts tagged with "NGLCC"

General Motors teams with Black Automotive Media Group for The Driving Force Internship Program at HBCU via 360 MAGAZINE

GM × BAMG – TDF

General Motors [GM] and Black Automotive Media Group [BAMG] Internship Returns for Year Two with Clark Atlanta University – Promoting Diversity, Equity and Inclusion Across Automotive Media

The Driving Force [TDF] internship program provides HBCU students with multimedia career development, enhancing the automobile industry’s diversity, equity and inclusion.

A unique internship was created in 2020 and is now returning for fall 2022 between the Department of Mass Media Arts at Clark Atlanta University, automobile manufacturer General Motors, and the Black Automotive Media Group.

Dubbed The Driving Force (TDF), the 10-week internship is designed for students interested in covering the automobile industry; and incorporates instruction in editorial content, video content production, and social media outreach, augmented by GM executive presentations.

TDF evolved following discussions between automakers and BAMG related to increased diversity, equity and inclusion for Black media in the automotive sphere. These efforts have created additional opportunities to help prepare the next generation of automotive media professionals.

TDF is led by respected automotive media experts Kimatni D. Rawlins, BAMG founder and publisher of Automotive Rhythms Communications; Greg Morrison of Bumper2Bumpertv; and other key journalists and publishers including Marcus Amick and Teia B. Collier.

“The goal of TDF is to extend educational opportunities to HBCU students who may not be aware of the myriad media paths in automotive communications … My automotive journalism career began with an internship with a major auto manufacturer, so I am thankful for the opportunity to share my knowledge and experience, and the experiences of fellow BAMG members with Clark Atlanta interns,” said Rawlins.

Supported by General Motors, the TDF internship, kicking off September 28th, is designed to highlight career opportunities as journalists, videographers, photographers, publicists, marketers, and digital and social media pundits covering the auto industry. Participants will showcase their work on various platforms at the end of the internship, and will also liaise with GM communications executives, designers, and product planners through a series of presentations and interviews.

“We are excited to enter into a second year of partnership with BAMG to support the amazing students of  Clark Atlanta University,” said Michelle Malcho, vice president Product and Brand Communications, General Motors. “We look forward to learning together and helping to prepare them for exciting careers in communications and journalism.”

TDF’s mission parallels that of the Department of Mass Media Arts at Clark Atlanta University, which provides students with rigorous academic and professional training, complemented by a strong liberal arts education.

“We continue to move with momentum to ensure our scholars at Clark Atlanta University have access to a world-class education and that mission includes offering initiatives that focus on technology and enhancing their analytical thinking skills,” said Clark Atlanta University president, George T. French, Jr., Ph.D. “We want our students to exercise their creativity, be competitive in the world of technology and be included in the technology career pipeline. Initiatives such as this bring them one step closer to that goal.”

Clark Atlanta student, Joshua Paul Williams was a participant in the inaugural TDF session. “The business experience I inherited from participating in The Driving Force Multimedia Internship was far more than I could have imagined,” said Williams. “The program focused on individually developing each student’s communications and networking skills which has given me lifelong connections, practical lessons, and an expanded perspective.”

ABOUT GENERAL MOTORS

Based in Detroit, General Motors is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, CadillacBaojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found HERE.

ABOUT CLARK ATLANTA UNIVERSITY

Established in 1988 by the historic consolidation of Atlanta University (1865) and Clark College (1869), Clark Atlanta University continues a 152-year legacy rooted in African-American tradition and focused on the future. Through global innovation, transformative educational experiences, and high-value engagement, CAU cultivates lifted lives that transform the world. To learn more about Clark Atlanta University, visit HERE.

ABOUT BLACK AUTOMOTIVE MEDIA GROUP

BAMG is a distinguished group of Black reporters, publishers, writers, and entrepreneurs representing over 100 years of combined experience in automotive journalism within radio, television, print, experiential marketing, and social media. BAMG members either work for or own various automotive media platforms targeting diverse audiences. BAMG’s primary objective is to bring equity and equality to Black professionals who work in and around the automotive industry. For additional details regarding The Driving Force HBCU internship program, please go HERE.

 

Dino Cantu of Fabricade Bots speaks to Vaughn Lowery of 360 Magazine about new Mexico Chapter

Dinorah Cantú-Pedraza

Listen to Dinorah Cantú-Pedraza on 360 MAG Apple/Spotify podcast HERE.

Dinorah Cantú-Pedraza is an innovator in the world of tech. Joining the new NGLCC Chamber of Commerce in Mexico, Dino has had an established career shifting the way that people around the world communicate.

While attending the NGLCC Conference 2022 in Las Vegas, 360 MAGAZINE’s President Vaughn Lowery had the chance to chat with Dino.

As the CEO of fábrica de bots, the business conducts a variety of services that include the use of chat bots to enhance instant messaging platforms. Striving to provide connections for businesses and their customers, Dino shed light on the functionality of the WhatsApp platform for corporate enterprises. Committed to simplifying communication tactics for both parties, their main focus is to “make people’s lives simpler.”

WhatsApp allows people around the world communicate for varying services. As around 86% of Mexico already use the platform, Dino aims to continue to expand fábrica de bots internationally.

The firm works primarily with civil society organizations, something that Dino has been passionate about for her entire career. She traveled to New York in 2012 where she attended NYU Robert F. Wagner School of Public Service, obtaining an MPA in Public and Nonprofit Management and Policy.

Working in New York for around seven years, Dino continued her career at NYU’s Governance Laboratory conducting work “dedicated to deepening our understanding of how to govern more effectively and legitimately through technology.”

Continuing to innovate and change the world of tech, Dino wants to continue to help other civil organizations expand their services via WhatsApp. “We’re very focused on that, our slogan is ‘changing the world one bot at a time.’”

Dino continued, stating, “And if we can do something to make our lives easier, and there’s a lot of space for improvement in term of services, […] we should do it, but we should do it intentionally.”

Article by: McKinley Franklin

360 MAG: A No-Nonsense Conversation

Despite the fact that America has many voices of color, they can seldom be heard. 360 MAGAZINE has always been a place where these people can be represented, so they’ve decided to expand on this mission by launching their own podcast: 360 MAG: A No-Nonsense Conversation. It will also cover the latest news, design and culture, as well as interviews with key industry trend makers. Hosts include Vaughn Lowery, Javier Pedroza, Armon Hayes and LaJune Grant

Lowery called the podcast, “An evocative gallery where everyone can continue to celebrate their singularity.” Pedroza stated, “I’d like for people to feel inspired, joyful, creative and stronger after listening to 360 Mag – a No Nonsense Conversation.” 

In the inaugural episode, Javier Pedroza talked with Latin pop group Piso 21, known for hits such as Me Llamas, Besándote and Déjala Que Vuelva.  360 has also chatted with other major figures: singer Carmen DeLeon, disabled TikTok influencer NotLewy, and actor/rapper Young Dylan. Stay tuned. We will also chat with people from the tech, design, and automotive industries.

360 also recently released an NFT collection called the Animal Series. Four NFTs will be for sale until May 1st. Secure yours now HERE. Find more information HERE

Find the podcast on Apple, Amazon, Google and Spotify. Podcasts will release in both Spanish and English. In addition, Also, 360 MAG possesses a dedicated RSS feed and has launched an account on Twitch to increase reach.

360 Mag – a No Nonsense Conversation Episodes

Young Dylan

About 360 Magazine

360 MAGAZINE is an edgy fashion, lifestyle and culture magazine, introducing cutting-edge brands, entities and trends to taste makers within their respective communities. Founding members have over 30 years of collective experience both as notable talent and  professionals within the realms of fashion, music, art, design and entertainment. 360 is more than just a magazine comprised of journalists, representing a movement of social awareness and change.

360 is a LGBTQIA-friendly publication, officially recognized by the NGLCC. The magazine is contemporary in look and appeal. Quality art content is the constant goal. It will be entertaining, newsworthy and thought-provoking, appealing to a broad entertainment readership. No publication like it is available today, constantly celebrating racial as well as sexual ambiguous talent and artists.

360 MAGAZINE Swarovski encrusted bottle designed by Vaughn Lowery for NFT-VIP and minted on Solana

NFT-VIP

NFT-VIP is hosting its inaugural conference in the tech space to network their businesses, advance knowledge and engage intimately. In the recent past, similar NFT meetups have been held in multiple cities across America: Miami, New York City and Los Angeles. This year, NFT-VIP will be holding its series at Margaritaville Resort Time Square, June 19 – 22. 360 MAGAZINE serves as the official media sponsor of the episode.

As a rapidly growing digital industry, NFT-VIP has become a popular way for people to trade outside the conventional financial system. It continues to stimulate the development of a virtual economy based on digital strengths in various forms: music, art and fashion.

“The idea of using cryptocurrencies is not only a form of currency. Along with a deliverable channel, knowing that entities could be built on them and using them is mind-blowing,” states Julie Lamb, CEO of NFT-VIP. This is the first major 360 MAG Podcast promotion that will serve as the official launch. Interviewee Jefferson Noel is scheduled to speak on the NFT-VIP agenda. Other notable guests: Andrew Yang, Young Paris, Alex Alpert, Vaughn Lowery, Chris Carter, Genesis Johnson, postVerrone, Fanzo, Sal DiGuardia and FoodMasku.

Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery are speakers at the NFT-VIP conference in nyc via 360 Magazine
Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery will be on the NFT-VIP stage via ‘press panel’ Sun., June 19 at 2:30pm EST (click image for full agenda).

The NFT-VIP festival was fabricated with the unique digital identifier enthusiast in mind, providing a golden opportunity to intensify transmissions and interrelations. The number of leading brands and celebrities involved in this field is increasing exponentially with the world’s first and largest crypto collectibles market—OpenSea. With that, 360 MAGAZINE has minted and released a loveable Animal set.

360 MAGAZINE Animal Series NFT character, Lucky Lenox, coming soon under the direction of Vaughn Lowery
(Minting Lucky Lenox on OpenSea)

As a media partner, 360 MAGAZINE aims to liaise between NFT-VIP participants and disadvantaged business enterprises. 360 is determined to spread the word on NFT-VIP to countless cohorts: the elderly, women, racialized groups and the queer community. “We now coexist in a multi-generational society with multi-racial people who have multi-educational backgrounds and who possess multi-hyphen lifestyles. Our purpose here is to create an environment of inclusiveness and to further facilitate sustainable relationships beyond the metaverse,” Lowery shares.

During the engagement, 360’s Swarovski encrusted bottle, made in collaboration with Integrity Bottles and Good Vibe Gliders, will be forged on Solana with partial proceeds donated to a charity. 360, freshly announced pet NFT, apace with Reebok’s Looney Tunes footwear, will go to a handful of lucky guests with Best Tech Style. Additionally, in real time, the publication will interview the speakers in their ecletic enclosure with bean bags and a bejeweled e-bike.

NFT-VIP RECAP HERE.

About 360 MAGAZINE

360, an internationally acclaimed LA-based magazine, represents the celebration of societal change through racial and sexual ambiguity as a youthful popular culture and design journal. As a certified National Gay & Lesbian Chamber of Commerce (NGLCC) business, it progressively supports various under-represented communities: women, POC and queer. Just last month, 360 was crowned Business of the Month.

Previous celebs on the cover: Saweetie, Demi Lovato, David Guetta, Sebastián Yatra, Will.i.am, Steve Aoki and Tyga. Infographics on the journal can be downloaded HERE.

Twitter | LinkedIn | TikTok

About Vaughn Lowery

Vaughn Lowery, the founder and president of the NGLCC certified, 360 MAGAZINE, has always strived for positive social change. Lowery is the executive producer of 360 MAG Podcast on AudibleApple and Spotify as well as a new NFT Animal Series on OpenSea. His self-help marketing memoir, Move Like Water × Be Fluid is available on Amazon, Barnes & Noble and Walmart. He’s a graduate of Cornell University’s ILR School and grandson of the late Dr. Joseph Lowery–a leader of the civil rights movement with Martin Luther King as well as the minister at Barack Obama’s Presidential Inauguration.

Twitter|LinkedIn|TikTok

About NFT

According to Wikipedia, non-fungible token is a financial security consisting of digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded.

NFT-VIP Agenda HERE.

Listen to NFT-VIP Speakers on 360 MAG Podcast HERE.

Reebok Best Style Tech Winners BELOW.

NFT VIP tech series in nyc media sponsored by 360 MAGAZINE
Sal DiGuardia, CEO of Crypto Radio Network at NFT-VIP in NYC via 360 MAGAZINE
Trans woman, actress, entertainer, TV personality Monroe Alise shot Corey Fletcher speaks to Vaughn Lowery via 360 Magazine podcast

Monroe Alise

Listen to Monroe Alise’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE

Monroe Alise is an actress, LGBTQIA+ advocate, model and comedienne. As a transgender woman, she has fulfilled her childhood dream of working in the entertainment industry. Her philosophy on life is described in her mantra, “If you can’t laugh at life, you will never find a reason to live it.”

Born and raised in Washington DC, Monroe grew up passionate and inspired by media and entertainment. Her admiration for her father’s successful career as a DJ ignited her insatiable desire to entertain. Thus, she began singing in church, propelling her into the world of artistic expression. 

For Monroe, a great singer consists of emulating your favorite idols while taking advantage of the potential of one’s own voice. As a child, she recalls being compared to artists like John Legend and Luther Vandross because of her tonality and courage. Another favorite is Nina Simone, whom she references while belting evangelical hymns. 

As a youth, Monroe was a very active and social child. She studied sports public relations but fancied theatre. These disciplines were conducive to her discovery of sexuality. Further, she began to notice a direct correlation with her mother’s maternal responsibilites, rather than her father and two brother’s machismo profile. 

According to Monroe, “While they were playing games and sports, I was in the kitchen doing my mom’s hair.” In addition, her openly gay aunt was influential in her gender transformation due to her immense pride and confidence.

Monroe’s gender bender was painstakingly challenging but became easier over time. For instance, while preparing for an acting role as a Trans woman, she became comfortable in this new skin. After the audition, she gave herself permission to continue to live within this newfound reality.

A year later, Monroe made the decision to come out, “I was like, well this is who I am, so I socially reinvented myself and this is the girl you see.” Eventhough the transition embraced authenticity, it was extremely taxing on her family as well as father’s religious convictions.

Lacking legit representation and management, Monroe began to utilize social media to seek opportunities within the realms of fashion and Hollywood. As a thespian, Monroe became enthralled by the portrayal of becoming another homosepian while subsequently having an impact on the world. This year’s main objective is New York City’s Broadway. Her short-term is to star in a sci-fi like Star Trek or Star Wars as well as a fantasy film similar in type to Harry Potter and Twilight. Longterm, Monroe aspires to host a namesake talk show directed and produced by herself.

As an emerging Trans Community activist, Monroe is deeply concerned about the increasing rate of violence against her people. She hopes to alleviate the suffering of her collective, especially at the hands and ignorance of the narrow-minded. 

Monroe’s Five Principles:

1.) Adequate preparation;

2.) prevention of underachievement;

3.) working while you wait without worry;

4.) preparing for your mission;

5.) and continuing to work because you know you’ve been doing the best you could.

Credits:

Article: Andrea Esteban, McKinley Franklin, Armon Hayes, Vaughn Lowery

Photo: Corey Fletcher

Resources:

Trans Lifeline

Human Rights Campaign

Follow Monroe Alise:

Instagram | Facebook | Twitter YouTube | Spotify

Check out Monroe on the latest season of P-Valley on Starz.

National AIDS Memorial quilt shot by Amy Sullivan via 360 Magazine

AIDS MEMORIAL QUILT

35 YEARS SINCE ITS FIRST PANELS WERE STITCHED, THE AIDS MEMORIAL QUILT REMAINS A POWERFUL TEACHING TOOL FOR HEALTH ACTION, REMEMBRANCE AND SOCIAL JUSTICE

Thousands see largest Quilt display in a decade with 3,000 panels made during the darkest days of the pandemic and in recent years, a reminder that the fight for a cure, health and social justice is not over

 National AIDS Memorial announces $2.4 million grant from Gilead Sciences to launch the Quilt Southern Initiative for new Quilt programming to tackle rising HIV rates within communities of color

It has been 35 years since the first panels of the AIDS Memorial Quilt were stitched together, sparking a national movement for action, justice and remembrance for an epidemic that has claimed over 36 million lives around the world. 

More than 3,000 Quilt panels were displayed in Golden Gate Park – each 3’ x 6’ panel the size of a grave – remembering a life lost to AIDS.  The Quilt’s presence – the largest display in more than a decade – demonstrated its unique power to comfort, heal and be used as a catalyst for action today in the ongoing struggle for health and social justice.

“What started as a protest thirty-five years ago to demand action turned into a movement that served as a wake-up call to the nation that thousands upon thousands of people were dying. Today, the Quilt is just as relevant and even more important, particularly in the wake of Covid-19 and recent gun violence our nation has faced,” said Cleve Jones, who joined with co-founders Mike Smith and Gert McMullin to begin the unfolding and reading names ceremony. “The fact is that the struggles we face today which result from health and social inequities are the issues we will face again if we don’t learn from the lessons of the past.”

A constant each day was the continuous reading aloud of names lost to AIDS, which could be subtly heard throughout the meadow. On display were many original panels made during the darkest days of the AIDS pandemic as well as ones made in recent years, a reminder that the AIDS crisis is not over.  Thousands of visitors took part in the historic two-day event, experiencing the beauty of each panel and the stories of love stitched into their fabric.

“The Quilt remains a powerful symbol of hope, remembrance and action by pulling the thread from one generation to the next for health and social justice,” said John Cunningham, CEO of the National AIDS Memorial. “We must continue the Quilt’s 35-year legacy of bringing it to communities throughout the nation to fight for a cure, and to serve as a teach tool and catalyst for change.”

In the midst of this powerful backdrop, the National AIDS Memorial announced a $2.4 million grant from Gilead Sciences to launch the Quilt Southern Initiative to create new Quilt programming to address the disproportionate impact of HIV in the Southern U.S. A major focus will be to reach communities of color, which experience higher rates of new infections and lower rates of treatment and prevention.

“Throughout its 35-year history, the Quilt has touched hearts and minds by connecting communities through hope and remembrance,” said Daniel O’Day, Chairman and Chief Executive Officer, Gilead Sciences. “This new initiative with the National AIDS Memorial will bring the Quilt to the Southern United States, reaching communities most affected by HIV/AIDS with the powerful stories that are stitched into its panels.”

Working together with the Southern AIDS Coalition and other community partners, the National AIDS Memorial will launch a Call My Name Southern Quilting program, organizing new panel-making workshops to ensure that southern communities and stories are reflected in the Quilt, to build on the Quilt’s legacy of activism, and to raise greater awareness of lives lost to HIV/AIDS, then and now.  Later this fall, sections of the Quilt will be displayed in communities of impact in the South as part of a curated storytelling exhibition, programming and activities in partnership with local organizations and advocates.

“Quilt making has such powerful storytelling tradition and deep history in the South, particularly within the Black community,” said Dafina Ward, Executive Director of the Southern AIDS Coalition. “We are honored to work in partnership with the National AIDS Memorial and Gilead to launch this new program and connect the AIDS Quilt to southern communities. The Quilt symbolizes the power of community, of remembrance, and celebrating legacy. All of which is critical to ending HIV-related stigma.”

Today, more than 1.3 million people are living with HIV in the United States with over 30,000 new cases being reported each year. Marginalized populations, particularly Black, Hispanic, API and LGBTQI+ communities, are disproportionately impacted. Four decades since the first cases of AIDS were reported, more than 700,000 lives have been lost to the disease in the U.S. alone.  In 1993, HIV was the leading cause of death for Black men between ages 25-44. By 2004, HIV became the leading cause of death for Black women in the same age group. Today, according to the latest figures provided by the CDC, Black Americans make up 42% of all new HIV diagnoses in the U.S., with half of those diagnoses occurring in southern states, and rates rising among certain segments of the population. While rates of infection have decreased overall in recent years, rates continue to rise among Black men.  Racism, HIV stigma, homophobia, poverty, and barriers to health care continue to drive these disparities.

“We are thankful to Gilead for its leadership and vision and look forward to working together with many community partners in the coming months to launch this meaningful initiative,” added Cunningham. “Making new quilt panels is a way to bring to the forefront the impact of HIV/AIDS on the Black community and a way to raise greater awareness that change these statistics.”

The Quilt is considered the largest community arts project in the world, now surpassing 50,000 individually sewn panels with more than 110,000 names stitched into its 54 tons of fabric that honors lives lost to AIDS.  Its first panels were created in June of 1987 when a group of strangers, led by gay rights activist Cleve Jones, gathered in a San Francisco storefront to document the lives they feared history would forget. This meeting of devoted friends, lovers and activists would serve as the foundation for The NAMES Project’s AIDS Memorial Quilt.  Each panel made measured 3 ft by 6 ft, the size of a human grave. They saw the Quilt as an activist tool to push the government into taking action to end the epidemic.

Gilead Sciences is the presenting partner for the 35th Anniversary Display of the Quilt. Other major partners include Quest Diagnostics, San Francisco Recreation and Parks, UCSF, Wells Fargo, Bank of America, Chevron, Dignity Health, Goldman Sachs, Uber, Verizon and ViventHealth.  A complete list of partners can be found HERE.

Learn more about the National AIDS Memorial, the Quilt and this historic display HERE.

*Photo by Amy Sullivan

George Michael documentary announcement via 360 MAGAZINE

FREEDOM UNCUT

Sony Music Entertainment and Trafalgar Releasing just released a new clip from GEORGE MICHAEL FREEDOM UNCUTwith the full version released on June 22, 2022, a deeply autobiographical feature documentary narrated by the late Grammy Award winner. This documentary was co-directed and produced by David Austin and features a slew of famous faces and contributors include George MichaelStevie WonderSir Elton JohnRicky GervaisNile RodgersMark RonsonTracey EminLiam GallagherMary J. BligeJean Paul GaultierJames CordenTony BennettCindy Crawford, Naomi CampbellChristy TurlingtonLinda Evangelista, and Tatjana Patitz.

GEORGE MICHAEL FREEDOM UNCUT is a poignant and moving tribute to the legacy of one of Britain’s greatest performers. In his final work, George Michael reclaims the narrative of his career, personal life, and controversies. Throughout the film, Michael reveals openly and honestly the two distinct sides of his life: his very public music career and his private personal life that cameras never truly saw. Michael was heavily involved in and dedicated to making of this documentary before his tragic passing in 2016, making GEORGE MICHAEL FREEDOM UNCUT an incredibly special posthumous release.

The newly released clip shows the story behind creating one of George Michael’s iconic pieces “Freedom! ’90,” To view the clip with the song and video discussed by Sir Elton John, Mark Ronson, John Paul GaultierNaomi Campbell, Cindy Crawford, and more, click HERE.

In the clip, Sir Elton John sums up the pioneering spirit of the video, “It changed the whole face of how videos were done. The video said everything. It was genius and it was a revolutionary thing,” with Naomi Campbell adds, “George pitched it to me in L.A. and his exact words were, ‘You’re the leader of the gang and unless you say yes, the rest of the girls won’t.’”

“Freedom! ’90,” directed by Oscar nominated David Fincher, has been recently remastered in 4K and will screen in full ahead of the main feature in cinemas worldwide. For local listings for the global cinema event, visit georgemichaelfreedomuncut.com

Meanwhile, in celebration of George Michael’s iconic album Older, Sony Music will release a deluxe, limited-edition box set on July 8. The set will also be available in digital/CD/2LP formats. Older was George’s third album as a solo artist and would see him experimenting with new musical styles and expanding his artistic horizons. Hailed by critics as a triumph, it told the story of an extraordinary period in the life of the man who wrote, recorded, and produced it, as he journeyed through one of the most turbulent periods of his professional and personal life.

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn

CEO of NFT VIP Julie Lamb via 360 Magazine

JULIE LAMB

NFT-VIP: Bridge to Reality

Julie Lamb, the CEO, Founder, and Executive Producer of How-To with Julie Sue, is a problem solver, storyteller, digital content creator, and economy connector. She is a collector of cryptocurrencies such as Bitcoin or Ethereum and is passionate about helping brands build their identity using current tools and a highly selected network of virtual agents to develop the entrepreneurial capacity of brands. She has already collaborated with multiple popular brands such as iHome, Disney, KidDesigns, Hasbro, CES, KeaBabies, Michael Todd Beauty, and Crown Goose USA. 

Listen to Julie Lamb’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

While studying music, Julie went to Europe and started working on fashion collections. She finally settled in New York, where Julie has 30 years of experience working as a model. By highlighting the activity with Brunello Cucinelli on Saks Fifth Avenue, Julie mentioned that her creative confidence was greatly inspired after moving from a small Southwestern town to the Big Apple, New York City. 

Julie has long loved the worlds of tech, digital, and speed: ‘I like being able to share things digitally.’ At the forefront of the crypto wave in 2017, she bought Ethereum, a digital platform used to make smart contracts, allowing entrepreneurs to create decentralized applications, as in the case of Julie. 

Immersed in the realm of cryptocurrencies, the trailblazer supports projects like Non-Fungible Token (NFT). As a rapidly developing industry, NFT is becoming an increasingly popular way to buy and sell digital art, spanning industries like sports, music, fashion, film, games, etc. The annual NFT conference, held in multiple cities (including New York City and Los Angeles) around the United States, attracts hundreds of guests from various fields who speak about exponential growth and future trends in different verticals and how the digital landscape can incorporate this new tradeable product. 

As an NFT-VIP (in which 360 MAGAZINE will serve as one of the media sponsor), Julie’s mission is to shape the NFT industry into diverse communities made of global thought leaders who share like-minded values and beliefs. Last April, she attended the Miami NFT week and served as its Executive Producer, where she focused on igniting new dialogue amongst attendees and tastemakers on topics related to technology, creative installations, immersive art, and performance. Julie can be recognized as an economy connector for providing the space for several minority-owned businesses in this conference to discuss the present and future of the meta-universe and how it affects them. 

Although the attendance was underrepresented and some representative minority-owned businesses felt left out, Julie declared her conditional support for the voice of women and the LGBTQ community. Meanwhile, this kind of offline meeting takes highly digital products further into reality, narrowing the society’s discrimination against aging. In addition, she is fascinated by using Web3.0 and its implementation with artists in the fields of music, fashion, and the token economy.

An example of this is that the international brand Gucci has started a multi-directional exploration to embrace the digital world, which associates a luxury brand with emerging technologies through a series of avatar experiences; i.e. exhibitions of Gucci art, mini-games, and digital item purchases.

Julie is now preparing a private event in New York City with NFT VIP sponsorships from June 19th-22nd at Margaritaville Resort Times Square, owned by the real estate and investment firm Soho Properties. Surprise celebrities will be attending that directly tie in with her message and bring new inspiration to the community. Sponsorship opportunities available for this four-day event.

In the field of cryptocurrencies, that features multiple sponsors, will have an additional sponsor called the crypto coin concierge. They will cover the luxury travel for the most elite global clients in the world of cryptocurrencies and with payment through these. Julie tells us that her company has also partnered with iHeartRadio on Crypto Radio in the marketing industry.

Speakers:

Julie Lamb

CryptoMondays: Andrew Yang, Lou Kerner × TJ Stone

Article:

Andrea Esteban, Armon Hayes, Krishan Narsinghani, Vaughn Lowery

Resources:

Inter Creative Media

How-To With Julie Sue

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360 MAGAZINE named media sponsor for Julie Lamb's NFT VIP in NYC
Carley Rae Jepson The So Nice Tour

CARLY RAE JEPSEN – TSN TOUR

Multi-platinum GRAMMY, Juno, and Polaris Prize-nominated singer/songwriter Carly Rae Jepsen to announce a fall North American headline tour. Her first North American headline tour since 2019, The So Nice Tour will kick off September 24th at MTELUS in Montreal, QC, and will make stops at marquee venues including Radio City Music Hall in New York City and The Greek Theatre in Los Angeles. Empress Of will support tour dates from Sept. 24 to Nov. 5 with her forthcoming EP Save Me out June 24.

The Artist presale is Wednesday, June 8 at 10 am local time. Fans can register for artist presale codes on Jepsen’s tour dates page HERE. General on-sale is Friday, June 10 at 10 am local time. Jepsen has partnered with PLUS1 so that $1 from every ticket sold will go to The Ally Coalition’s work to support homeless and at-risk LGBTQ youth.

Two already announced co-headline dates with Bleachers; September 21 in Cleveland, OH, and September 22 in Toronto, ON, are already on sale and precedes The So Nice Tour. Jepsen will also make a stop in Austin on October 7 for the Austin City Limits Festival. See below for a complete list of tour dates.

Jepsen’s The So Nice Tour announcement follows the May release of her highly anticipated single “Western Wind,” and the accompanying video, which Jepsen first performed during her set at Coachella. Co-written by Jepsen and Rostam Batmanglij, “Western Wind” continues a collaboration the two musicians first kicked off with E*MO*TION. A major creative milestone for Jepsen, E*MO*TION inspired in-depth analysis from cultural critics and landed on multiple year-end “best of” lists including Pitchfork, Stereogum, Noisey, NPR, and many more. Released in 2019, her follow-up album Dedicated covered even more musical and emotional ground. Working with a crew of trusted songwriters and producers (among them John Hill, Jack Antonoff, Captain Cuts, Patrik Berger, and her longtime collaborator Tavish Crowe), Jepsen indulged in more sonic experimentation than she had in the past. She returned the following May with a gift for her fans: Dedicated Side B, a buoyant set of dance-floor tunes that affirmed her status as pop’s undefeatable ambassador of love. Much more to come from Carly Rae Jepsen in 2022.

Below is a complete list of North American tour dates for Carly Rae Jepsen. For more information, and to purchase tickets, visit her official site HERE.

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