Posts tagged with "rapper"

Lil Gnar – “Hey!”

LIL GNAR RELEASES NEW SINGLE AND MUSIC VIDEO “HEY!” FEATURING INTERNET MONEY AND LIL KEED

Rising rapper Lil Gnar finishes off 2020 strong with his single and music video “HEY!” featuring Internet Money and Lil Keed, out now via 10K Projects. “HEY!” is the second single released ahead of his upcoming mixtape GNAR LIFE 2. The track follows up the massive success of his previous single “Diamond Choker” which boasts a verse from Lil Uzi Vert and has amassed over 3.2M streams on Spotify in its first month.

LISTEN TO “HEY!” HERE
WATCH THE MUSIC VIDEO FOR “HEY!” HERE

With critical acclaim from Complex, Vice, and High Snobiety who christened him, “the latest and greatest rising rap name coming from Atlanta,rapper Lil Gnar is one of today’s most ambitious new artists.

“I’m really just trying to build my own world,” he exclaims. “There’s a whole wave. It’s everything from fashion to music. I was in the street, but I was also in the skatepark, so everything I do speaks to both sides of who I am.”

His 2018 mixtape GNAR Lif3 fueled his rise, featuring a collaboration with Blink 182’s Travis Barker and the single “Drop Top Benz” with Lil Skies, which has gained over 23 million streams on Spotify. He followed the mixtape a year later with the heavy metal-inspired, Fire Hazard, in 2019. The project earned praise from XXL and Hot New Hip Hop and features his biggest single to date “Death Note,” which has accumulated over 37 million streams on Spotify.

“When you listen to me, I want you to feel like you can do whatever you want and be yourself,” he leaves off. “I’ve always done my own thing. I think that fact can be an inspiration.”

FOLLOW LIL GNAR:
INSTAGRAM / TWITTER / YOUTUBE

T$AN – Forever

WATCH AS T$AN UNEARTHS GEMS IN THE VIBRANT “FOREVER” MUSIC VIDEO

LISTEN HERE

WATCH THE VIDEO HERE

After the Spring release of Farewell, followed by “Never Mattered” this past summer, the charismatic Philly born rapper T$AN returns with a new single “Forever,” and its iridescent visual counterpart.
Directed by Yinka Soda, watch as T$AN and his leading lady are enamored by the striking and radiant forever beauty of diamonds. Watch HERE. At just nineteen years old, T$AN shows the makings of true stardom.

ABOUT T$AN 
Before rising up as one of Philadelphia’s fresh new voices, T$AN was raised down south in Atlanta. Born Troy Norton, T$AN, which alludes to his initials, grew up playing basketball, singing, and freestyling for fun. In 2016, T$AN moved from Atlanta to Philadelphia, where he discovered a world in which he could experiment with making music more freely. With a cadence, energy, and ear tuned to the pulse of a generation, T$AN is poised to make waves far beyond the buzz he’s already made in Philly.

FOLLOW T$AN

INSTAGRAM | TWITTER

POWFU -  “when the hospital was my home” feat. Rxseboy

POWFU –  “when the hospital was my home” feat. Rxseboy

Rounding out an incredibly life-changing year, lo-fi rapper/singer Powfu is treating fans with his brand new track “when the hospital was my home” today via Columbia Records. The lyrically vivid song was heavily inspired by the 2019 romantic drama film 5 Feet Apart. Listen HERE

Powfu has also revealed that he is releasing a new 8-track EP, some boring love stories pt. 5, next Friday, November 20 via Columbia Records. The EP is a continuation of parts 1-4 that Powfu has steadily been releasing over the last 2 years.

Speaking on the song, Powfu explains: “The movie inspired me to write a song from the perspective of someone living in a hospital. When I played it for my dad, he broke down and started crying when he heard the lyrics: ‘I dont wanna let go when we hug, one thing worse than dying is losing who you love’. I knew at that point that this was something special.”

The new music comes hot on the heels of Powfu’s massive 2020 hit song “death bed (coffee for your head)” featuring beabadoobee officially being certified Double Platinum with over 2 BILLION worldwide streams. The addictive hit song blasted Powfu to the forefront of the music scene this year, positioning him as one of the main pioneers bringing the lo-fi genre to the mainstream. The song got its first big push on TikTok, where it currently has over 6 MILLION clips using the sound.

Stay tuned next week for some boring love stories pt. 5.

Follow Powfu:
Instagram

645AR – Ride 4 You

645AR RELEASES NEW TRACK “RIDE 4 YOU”

LISTEN TO THE SONG HERE & WATCH THE VIDEO HERE

“645AR has captivated a generation on Tik Tok and beyond with his squeaky flair.” – Office Magazine

His tracks sound like the Chipmunks featuring on underground Atlanta rap beats, which has led to understandable jokes over the past six months. Nevertheless, [on “Sum Bout U”], 645AR has the last laugh.” – Pitchfork

Today, rapper 645AR released his new track “Ride 4 You”. As he continues to tap into his R&B side, “Ride 4 You” features a lovestruck AR as he affectionately squeaks his way into the heart of his lover. This track follows upon his previous release “Sum Bout You” featuring FKA Twigs. Recently, 645AR performed at Rolling Loud where he previewed “Ride 4 You” to positive fan response. “Ride 4 You” is now available on all digital streaming platforms; listen here.

“Ride 4 You” makes me feel like the best singer alive”, says 645AR about the new track.

Keeping within his visual flair, 645AR released an official music video along with the audio. Watch the Jelani Miller directed video here.

Purchase/Stream “Ride 4 You”:
Amazon | Apple Music | iTunes | Soundcloud | Spotify | YouTube Music | YouTube

Poorstacy – Nothing Left

POORSTACY RELEASES NEW SINGLE
“NOTHING LEFT” FT. TRAVIS BARKER

Modern day rockstar, POORSTACY, releases his new single “Nothing Left” featuring Blink 182’s Travis Barker, out now via 10K Projects. “Nothing Left” arrives on the heels of his latest single “Love Spells,” and his appearance on the Bill & Ted Face the Music soundtrack. With an energetic and irresistible beat, “Nothing Left” asserts POORSTACY as a rising force in the genre. “Nothing Left” is POORSTACY’s second single with Travis Barker and will certainly not be the last. The pair plans to release a full project together in 2021.

LISTEN TO “NOTHING LEFT” FT. TRAVIS BARKER HERE
WATCH THE VHS TAPES FOR “NOTHING LEFT” HERE

Growing up on a diet of punk, metal, and hip hop, rising artist POORSTACY is a sum of disparate influences. The 21-year-old singer, rapper and guitarist spent his formative years performing shows in small venues around his hometown of Palm Beach, Florida: “There’s a real metal scene out here. Lots of punk rock, gothic stuff. I’ve chosen to actually make music based on what I grew up around.” Combining the power chords and angst of punk with the 808s and half-sung melodies of modern hip hop, POORSTACY quickly gained the attention of record label 10K Projects, who signed the young artist in early 2019. With lyrics often focused on themes of isolation and anxiety, POORSTACY’s work feels both intimate and universal, and has led to collaborations with multi-Platinum selling producer Nick Mira (Juice WRLD, Post Malone) and, most recently, Blink-182’s Travis Barker.

Since the beginning of his music making, POORSTACY’s influences have remained eclectic, ranging from Slipknot, Billy Idol, Earl Sweatshirt and Flatbush Zombies. Citing legendary Z-Boys skateboarder, Stacy Peralta, as the inspiration behind his artist name, he notes, “Stacy Peralta himself was not shown a lot of attention at the start, but he ended up being one of the biggest legends in skateboarding in the end. I always loved the idea of that, of doing your own thing and having it pay off.” Also citing films like V For Vendetta, Rob Zombie’s remake of Halloween, and Trainspotting as inspiration, a core tenet of POORSTACY’s songwriting is drawing metaphors from unlikely sources.

His debut album, The Breakfast Club, was released at the beginning of 2020, a nod to the 1985 cult classic. “The album was written based on pure instinct and raw emotion,” he reflects, “I want people to understand themselves by hearing their feelings put into words through me.” Featuring labelmate iann dior, The Breakfast Club was a hip hop/punk record which reflected his South Florida upbringing and proved his ability to create a large cohesive project. With punk and metal-heavy tracks like “Hotel” and “Afraid,” POORSTACY shows off his range and his fearlessness as a songwriter.

FOLLOW POORSTACY
INSTAGRAM / TWITTER / YOUTUBE

Lil Nas X illustration by Kaelen Felix for 360 magazine

Virtual Concert f/ Lil Nas X

Roblox And Two-Time Grammy Award Winner Lil Nas X Unite For Groundbreaking First-Ever Virtual Concert On The Platform
The Columbia Records artist and musical phenomenon will give the performance debut of his new single in a revolutionary music experience with all-new technology exclusively on Roblox

Roblox, a global online platform bringing millions of people together through play, announced today a partnership with Columbia Records and record-breaking artist Lil Nas X to launch the first-ever, exclusive virtual concert on the Roblox platform. Lil Nas X will perform his upcoming new single “HOLIDAY” live for the first time, along with some of his most popular hits, in this innovative and fully immersive concert experience for Roblox users worldwide to enjoy. Roblox will open the first of three free concert showings at 1 p.m. PST on Saturday, November 14th.

“We’re throwing the biggest virtual concert of 2020, and I hope everybody in the world can come check it out,” said Lil Nas X. “I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans, and I can’t wait for everyone to see it!”

The concert will feature a set of stages, all inspired by Lil Nas X’s songs and music videos, that are using the latest shadowing, lighting, and physically based rendering (PBR) facial recognition technologies available on the Roblox platform. The entire experience is designed to give Roblox users and Lil Nas X fans a unique way to discover and enjoy music together with their friends and connect with their favorite artist like never before.

In addition to the concert experience, Roblox and Columbia Records will also be showing a Q&A with the artist that will be streamed inside the concert venue starting with the preshow at 4 p.m. PST on Friday, November 13th.

“We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way,” said Jon Vlassopulos, Global Head of Music at Roblox. “This concert with Lil Nas X will transport players and their friends into the Metaverse, and bring to life the future of what immersive, social experiences can look like.”

“Columbia Records is always driven to find new and innovative ways for our storied artists to share their creative vision,” said Ryan Ruden, SVP, Experiential Marketing and Business Development for Columbia Records. “This partnership is an exciting opportunity to share Lil Nas X’s new music with over 150 million kids and teens globally through this first-ever high-fidelity concert experience on Roblox.”

New Roblox users will need to create an account to access the concert venue. The venue features mini games and other activities that users can explore between now and the first preshow event on Friday, November 13. There will also be a virtual store offering an exclusive merch capsule with a variety of accessories, emotes, and fashion-forward Lil Nas X avatar bundles that emulate the thematic style of each song performed during the concert experience. Existing Roblox users can enter the concert venue today.

PRESHOW: Q&A SESSION + EXCLUSIVE BEHIND THE SCENES + SCAVENGER HUNT
Friday, November 13, 2020 @ 4:00 pm PST

CONCERT SHOWTIMES
Main Show – Saturday, November 14, 2020 @ 1:00 pm PST
Asia Show – Saturday, November 14, 2020 @ 10:00 pm PST
Europe Show – Sunday, November 15, 2020 @ 9:00 am PST

About Roblox
Roblox’s mission is to bring the world together through play. Every month, more than 150 million people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over two million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit corp.roblox.com.

About Columbia Records
One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.

About Lil Nas X
Lil Nas X is a Grammy award-winning rapper, singer and songwriter from Atlanta, Georgia. He rose to fame in 2019 when his genre-shattering hit song “Old Town Road” featuring Billy Ray Cyrus went viral and became the longest running #1 single in Billboard Hot 100 history. Dubbed “an internationally recognized phenomenon” by Billboard, Lil Nas X and the Diamond-certified song have been recognized with various major awards from several areas of the music industry, including two Grammys. He has been featured on the cover of TIME magazine (among many others), was named one of TIME’s 25 most influential people on the Internet, one of Billboard’s 21 Under 21, and was also included on Forbes’ 2020 30 under 30 list. After releasing his highly-successful EP 7 in 2019, which features 5x Platinum single “Panini” and Platinum song “Rodeo,” Lil Nas X is currently at work on his debut album.

Sfera Ebbasta releases film to Amazon Prime – FAMOSO with new single – Bottiglie Prive

Italy’s most-streamed artist, Sfera Ebbasta, releases his Amazon Prime movie, FAMOSO, and new single “Bottiglie Prive” via Republic Records.

WATCH FILM HERE

STREAM SINGLE HERE

In support of Sfera Ebbasta’s upcoming FAMOSO album releasing on November 20th, this week the 5x Platinum artist unveiled his movie on Amazon Prime which showcases his larger-than-life rap career. The movie is available globally with subtitles in English, Spanish, French, and German.

Bottiglie Prive” which translates to Bottles and VIP Rooms rides in on an alluring wave of anticipation. The lyrics profess Sfera’s sincere intentions while contrasting with his famous lifestyle. Fans are eagerly awaiting Sfera’s upcoming album, FAMOSO which features his international peers J Balvin, Future, Offset, Lil Mosey, and has production by London On Da Track, Steve Aoki, and Diplo amongst others.

About Sfera Ebbasta:

Italian rapper Gionata Boschetti (aka Sfera Ebbasta) was born and raised in Cinisello Balsamo, Italy in 1992, a fact that he often referenced in his music. At the young of 13, his father passed away, leaving Sfera responsible for his mother and sister — a responsibility he coped with by writing rhymes. Together with his friend and producer Charlie Charles, they founded their own brand, Billionheadz, through which they released merchandise and music; their first release was a mixtape titled XDVR Reloaded. Cinisello Balsamo — or Ciny as they referred to it — was located just outside of Milan, and in order to further pursue their dreams, both Sfera and Charlie moved to the bigger city, giving them access to a wider variety of media opportunities.

By 2016, Sfera released his debut self-titled album; this time through publication deals with Universal and Def Jam. Sfera Ebbasta featured two collaborative tracks with French rapper SCH, “Balenciaga” and “CartineCartier.” In 2018, his album Rockstar launched him into the most Italian streamed artist ever, with over 700 million streams, 5 Platinum plaques, and collabs like Quavo, Tinie Tempah, Rich The Kid, Lary Over, and Miami Yacine. Additionally, for the first time ever, he had seven tracks on the 200 Global Spotify Chart. Since then he hasn’t stopped, collaborating with massive Italian and international artists.

Follow Sfera Ebbasta on Instagram, Twitter, Youtube, and Spotify

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.

Kaelen Felix illustrates Nas for 360 Magazine

BET’s New Documentary

Illustration by Kaelen Felix

BET PRESENTS NEW ORIGINAL GROUNDBREAKING DOCUMENTARY “SMOKE: MARIJUANA + BLACK AMERICA” EXECUTIVE PRODUCED AND NARRATED BY MULTI-PLATINUM RAPPER AND ENTREPRENEUR
NASIR “NAS” JONES

The Two-Hour Original Documentary Explores Black America’s Complex Relationship with Marijuana and the Current Fight to Reap the Benefits of Legalization. “SMOKE” Will Premiere
Wednesday, November 18 at 10 PM ET/PT

Produced by Swirl Films, “SMOKE” Features Sit-Down Interviews with Senator Kamala D. Harris, Senator Cory Booker, Illinois Governor J.B. Pritzker, Cook County, Illinois State’s Attorney
Kim Foxx, Representative Barbara Lee, Former NBA Player Al Harrington, WNBA Star Cheyenne Parker, Former NFL Player Ricky Williams, Rapper B Real, Singer/Producer Ty Dolla $ign, Son of Notorious B.I.G. C.J. Wallace and others

Watch The Trailer Here

BET has announced a new original documentary titled “Smoke: Marijuana + Black America,” set to premiere onWednesday, November 18th at 10pm ET/PT. Narrated and executive produced by multi-platinum rapper and entrepreneur, Nasir Nas” Jones, the two-hour special examines marijuana’s cultural, social, economic and legal impact on American society and the Black community. Told through the lens of aficionados, policy makers, advocates and innovators in the booming legal cannabis industry, SMOKE features testimony from a range of notable individuals including Senator Kamala D. Harris, Senator Cory Booker, Illinois Governor J.B. Pritzker, Cook County, Illinois State’s Attorney Kim Foxx, Representative Barbara Lee, former NBA player and cannabis investor Al Harrington, WNBA star Cheyenne Parker, former NFL star Ricky Williams, rapper B-Real (Cypress Hill), award-winning music artist Ty Dolla $ign, son of Notorious B.I.G. C.J. Wallace, Columbia University PhD Professor Carl Hart and others.

Watch The “Smoke” Trailer Here“SMOKE” traces the fascinating and complex legacy of marijuana in the Black community. Early usage was recreational in nature, but political and racial dynamics led to the criminalization of cannabis and eventually its prohibition. America’s unjust war on drugs systematically targeted marijuana use in the Black community, resulting in racially disproportionate numbers of arrests and convictions. “SMOKE” features the voices of high-profile lawmakers, including the potential Vice President of the United States Senator Kamala D. Harris, Senator Cory Booker and Cook County State’s Attorney Kim Foxx, who are fighting to bring restorative justice to those incarcerated and others saddled with felony convictions. SMOKE also spotlights the tragic story of Corvain Cooper, a father, who is serving a life sentence for selling marijuana in the same neighborhood where legal dispensaries now operate in the open.

While the legal cannabis industry is expected to generate $30 billion in sales by 2025, only 4.3 percent of dispensaries are currently Black owned. “SMOKE” spotlights the hypocrisy of the system, highlighting the stories of pioneering African American entrepreneurs across the country, including former NBA player Al Harrington, who are fighting to own a piece of the booming legal cannabis industry currently dominated by White owned conglomerates and entrepreneurs.

“SMOKE” also dives into the controversy and stories of brave African American athletes, including former NFL star Ricky Williams, and WNBA star Cheyenne Parker, who have risked their careers by openly embracing their use of Cannabis.

“Smoke: Marijuana + Black America” is produced by Swirl Films. Nasir “Nas” Jones, Jason Samuels from BET, and Eric Tomosunas from Swirl Films serve as executive producers. Erik Parker serves as director for the documentary and Swirl Films’ Tony L. Strickland serves as co-executive producer.

For more information, go to BET.com and follow us @bet and @betnews across social media.

ABOUT BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news, and public affairs television programming for the African American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

ABOUT SWIRL FILMS
Swirl Films is one of the leading independent TV & Urban Film Production companies in the country, based out of Atlanta, Georgia and founded by Eric Tomosunas in 2001. Swirls project slate includes the wildly popular original drama series, Saints & Sinners, and as well as high-quality films and series produced for BET, TV One, Bounce, Lifetime, Hallmark, Reel One, Netflix & Up TV. Swirl Films provides services and content across various areas of production spanning from script to screen, for movies, biopics, scripted series, award shows and documentaries. Purchased in 2019, Swirl Films owns and operates its own 100,000 square foot film studio in Atlanta.

Tokyo Revenge – Hell Bent

TOKYO REVENGE RELEASES OFFICIAL MUSIC VIDEO FOR TRACK “HELL BENT” FEAT. KID LAROI

NEW EP 7VEN OUT NOW —LISTEN HERE

READ TOKYO’S XXL “THE BREAK” INTERVIEW

VLOG SERIES LAUNCHED YESTERDAY, WATCH EPISODE 1 NOW!

Praise for Tokyo’s Revenge:

2020 Artist to Watch — Pigeons & Planes

“…a snarling ball of energy” —XXL Magazine

Tokyo’s Revenge is coming for the top…” — Elevator Magazine

“Tokyo’s style is distinctively his own… Magnetic!” — Ones To Watch

“Tokyo’s Revenge, has taken off by mixing lovelorn R&B singing with the syllable-jammed aggro rapping” — Chicago Reader

Tokyo’s Revenge, rap’s favorite streamer has been making his name known since the release of his major label debut, 7VENEP. And today, standout track “Hell Bent” featuring Kid Laroi, which has already amassed over four million play, receives a masterpiece video that was partly visualized by Tokyo himself. Spotlighting the pair in the middle of a cinematic universe both Tokyo and Kid Laroi get lost with the female protagonist surrounded by crumbling rubble and the high beam lights of skyscrapers. Speaking on the making of the video and working with Kid Laroi, Tokyo had this to say:

“I remember posting the snippet for “Hell Bent” on Instagram and asking my supporters who they think would be the perfect fit on the song. In the back of my mind I already had a feeling that Laroi would fit the vibe but when the overwhelming amount of comments came in requesting him, and him only, I knew that we had to make it happen.” — Tokyo’s Revenge

Fans got a sneak peek into the making of the video when Tokyo dropped a vlog style video earlier this week, watch it below:

Purchase/Stream to 7VEN by Tokyo’s Revenge across all DSPs: Retail: https://smarturl.it/7VEN

About Tokyo’s Revenge:

If you’re unfamiliar with Tokyo’s Revenge, that’s intentional. The multi-disciplinary artist has made a point of keeping himself anonymous, and yet, he is set to be one of the year’s most exciting addition to the music landscape. Tokyo has risen through the charts with viral track “GOODMORNINGTOKYO” which peaked at #1 on Spotify’s Global Viral 50 with more than 43 Million streams, peaked at #2 on Rolling Stone’s Trending 25 chart on the fastest rising songs of the week, peaked at #1 on the Bubbling under Hot 100 Billboard chart and received more than 12.3 million plays on SoundCloud. The track recently was officially certified RIAA Gold. A self-taught musician, Tokyo began rapping at an early age, learning to freestyle at high school amongst various hobbies ranging from art to video games. He recorded his first song with a friend’s equipment couchsurfing, post-high school graduation and working security guard and pizza shop jobs. Now at the helm of new music and videos, Tokyo’s Revenge is quickly rising in ranks and relishing being the battery pack the music has been missing.

Keep Up with Tokyo’s Revenge: TWITCH | INSTAGRAM | TWITTER | SOUNDCLOUD | YOUTUBE

Lil Gnar – Diamond Choker

LIL GNAR RELEASES NEW SINGLE
AND MUSIC VIDEO WITH LIL UZI VERT
“DIAMOND CHOKER”

Atlanta-born rapper Lil Gnar is back with a vengeance with his new single and music video “Diamond Choker,” featuring Lil Uzi Vert, out now via 10K Projects. “Diamond Choker” is the second single off of Lil Gnar’s upcoming mixtape GNAR LIFE 2 and arrives on the heels of his summer anthem “Brand New Booty,” produced by Jetsonmade. With a knocking, industrial beat and a guest verse by rap veteran Lil Uzi Vert, “Diamond Choker” is an energetic preview of the upcoming GNAR LIFE 2.

LISTEN TO “DIAMOND CHOKER” HERE
WATCH THE MUSIC VIDEO FOR “DIAMOND CHOKER” HERE

 With critical acclaim from Complex, Vice, and High Snobiety who christened him, “the latest and greatest rising rap name coming from Atlanta,” rapper Lil Gnar is one of today’s most ambitious new artists.

“I’m really just trying to build my own world,” he exclaims. “There’s a whole wave. It’s everything from fashion to music. I was in the street, but I was also in the skatepark, so everything I do speaks to both sides of who I am.”

Raised by his mom and grandma in East Atlanta, Lil Gnar developed an intense work ethic that came from seeing everyone around [him] stress about money.” He took his profits “from hustling” and put it into the launch of his very own fashion label, GNARCOTIC, which dropped in 2014 and sold out almost instantly.

Inspired by Lil Wayne, Future, Travis Scott, Tyler, The Creator, and Pharrell, Lil Gnar began songwriting in 2015 and dropped his first track “Rihanna Thick” two years later. Originally debuted on WorldStarHipHop in November 2017, Lil Gnar’s single “Ride Wit Da Fye” ft. Germ became his breakthrough song, hitting 1.3 million views. As labels began to take interest, he inked a deal with 10K Projects in 2018.

His 2018 mixtape GNAR Lif3 fueled his rise, featuring a collaboration with Blink 182’s Travis Barker and the single “Drop Top Benz” with Lil Skies, which has gained over 23 million streams on Spotify. He followed the mixtape a year later with the heavy metal inspired, Fire Hazard, in 2019. The project earned praise from XXL and Hot New Hip Hop and features his biggest single to date “Death Note,” which has accumulated over 37 million streams on Spotify. 

“When you listen to me, I want you to feel like you can do whatever you want and be yourself,” he leaves off. “I’ve always done my own thing. I think that fact can be an inspiration.”

FOLLOW LIL GNAR:
INSTAGRAM / TWITTER / YOUTUBE