Posts tagged with "rapper"

Paper Magazine f/ Coi Leray via 360 Magazine

COI LERAY × PAPER

In celebration of her debut album TRENDSETTER, Platinum superstar Coi Leray dazzles on the May cover of PAPER Magazine. Titled, “The Evolution of Coi Leray” the story zooms in on her mental health, tour rider, and her ingenuity as an artist and business mind at the helm of her production company, Trendsetter Studios. Read the full article written by Kathy Iandoli with photos by Charlotte Rutherford HERE.

The article reads, “From her debut album’s title to her name on Zoom, Coi Leray is a Trendsetter. “Trendsetter is being yourself,” she tells us. “You don’t really have to start the trend to set the trend. There’s trends that people carry and do it 10 times better.””

Coi Leray is set to kick off her first headlining tour in San Francisco on May 31 at the Regency Ballroom. The tour will make its way across major markets throughout the U.S., including Chicago, Atlanta, DC and more, with a final stop in Los Angeles on June 23 at The Novo. Fans can access tickets HERE.

In addition to her headline tour, 2022 will also see Coi performing at festivals including Rolling Loud PortugalGovernor’s BallLollapalooza FestivalMetro Metro FestivalVeld Music Festival, and Ilesoniq Music Festival.

Listen to TRENDSETTERHERE.

Coi Leray Highlights:

  • No More Parties” RIAA platinum-certified
  • Big PURR(Prrdd) ft. Pooh Shiesty RIAA gold-certified
  • TWINNEM” 6+ million video creates + 18 billion views + 50 million global streams.
  • Blick Blick” with Nicki Minaj is the #1 song added at Urban and Rhythm radio
  • Blick Blick” with Nicki Minaj peaked #1 on Apple iTunes in 16 countries
  • Blick Blick” with Nicki Minaj debuted #1 on Billboard’s Digital Song Sales Chart
  • Blick Blick” with Nicki Minaj debuted on Top 10 TikTok US Top Tracks chart
  • Blick Blick” with Nicki Minaj is Coi’s second Billboard Hot 100 Top 40 Hit and Highest Debuting Career Single
  • TRENDSETTER is the biggest first week for a debut album by a female Hip-Hop artist in the U.S. this year
  • Over 2 BILLION global streams and counting
  • XXL’s highly coveted 2021 Freshman Class cover
  • 2021 Late-night television debut on NBC’s The Tonight Show Starring Jimmy Fallon
  • Nominated for “Favorite Female Hip-Hop Artist” 2021 American Music Awards
  • Nominated for “Best Female Hip-Hop Artist” & “Best New Artist” 2021 BET Awards
  • Nominated for “Female Rapper of the Year” & “Best New Artist of the Year” 2022 XXL Awards
  • Nominated for Best New Hip-Hop Artist of the Year” “TikTok Bop of the Year” 2022 iHeartRadio Music Awards
  • Rolling Stone’s “Breakthrough 25,” Billboard’s “Emerging Artists,” iHeartRadio’s “On The Verge,” and YouTube’s “Artist On The Rise”
  • Face of SKIMS “Cozy Collection” by Kim Kardashian West.
  • Completed the sold-out “Back Outside Tour” with Lil Baby and Lil Durk

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Republic Records' Post Malone returns via 360 Magazine

POST MALONE – COOPED UP

POST MALONE RETURNS WITH NEW SINGLE “COOPED UP” WITH RODDY RICCH

BLOCKBUSTER FOURTH FULL-LENGTH ALBUM & THE SUMMER’S MOST-ANTICIPATED RELEASE TWELVE CARAT TOOTHACHE ARRIVES JUNE 3, 2022

MAKING DEBUT APPEARANCE ON SATURDAY NIGHT LIVE

Gearing up for yet another landmark season, GRAMMY® Award-nominated RIAA diamond-certified Dallas, TX artist Post Malone returns with a brand new single entitled “Cooped Up” [with Roddy Ricch] today via Mercury Records/Republic Records.

Listen to “Cooped Up” HERE
Watch the lyric video HERE

https://postmalone.lnk.to/tctIt heralds the arrival of his fourth full-length offering and the summer’s most-anticipated record, Twelve Carat Toothache, on June 3, 2022. Pre-order/pre-save Twelve Carat Toothache—HERE. It stands out as his first full-length in three years since the triple-platinum Hollywood’s Bleeding crashed the Billboard Top 200 at #1.

To kick off the album campaign, Post will also perform on Saturday Night Live this coming Saturday, May 14th, the artists first appearance on the celebrated show.

“Cooped Up” notably marks the second collaboration between Post and Roddy. In 2019, the GRAMMY® Award-winning RIAA diamond-certified Compton rapper appeared on the remix of Post’s quintuple-platinum anthem “wow.”

Late last year, Post tested the waters with the explosive “One Right Now” with The Weeknd. It vaulted into the Top 10 of the Billboard Hot 100 and drummed up over 1 billion streams in a few months’ time.

Ja Morant and Lil Baby Beats campaign via 360 MAGAZINE

JA MORANT × LIL BABY

Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which Morant will be playing.

The campaign is centered around Lil Baby and Ja Morant’s friendship and mutual admiration, which ultimately led to Lil Baby writing “Dark Mode” about the player. Both the track and the campaign play off Morant’s ethos around basketball, which can be summed up with the phrase, “welcome to the dark.” While many want to bask in the spotlight, one’s work ultimately illuminates itself as a result of relentlessly honing their craft in the darkness.

Lil Baby’s track focuses on “going into dark mode,” a behavior which has ultimately made Morant one of the most exciting players to watch in the league. The spot also visually reflects darkness, with both superstars appearing solely in monochromatic black and white throughout the entirety of the video.

“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

Beats first partnered with Lil Baby on its 2020 award-winning campaign titled “You Love Me,” while Ja Morant was recently signed as an ambassador to the brand. In the new spot, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.

Watch the video on YouTube HERE. It will also go live on Beats’ InstagramTikTok and Twitter once officially launched.

Credits

Brand: Beats by Dre

Creative Direction: Translation

Production: Love Song

Production: Quality Films

Edit: Trim / Cosmo Street

Color: Company 3 London

Finishing: The Mill London

Sound Design and Mix: Barking Owl

Music: Lil Baby (Motown Records)

About Lil Baby:

fines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

$kinny album cover art via Republic Records Media for use by 360 Magazine

$kinny – Have A Nice Trip

Today, Los Angeles-based, Saudi-Arabian singer, rapper, songwriter, and producer $kinny drops his anxiously awaited new album Have A Nice Trip via Universal Arabic Music. The album was executive produced by Swizz Beatz—listen HERE.

The album features his new single Salam” with Swizz Beatz and French Montana, out today alongside the official music video—watch HERE. The video stars $kinny, Swizz Beatz, and French Montana and includes impressive video effects that portray iconic Saudi Arabian monuments and Arabic elements, allowing the three artists to continue to bring their Arabic culture into the mainstream.

On “Salam,” $kinny says, “‘Salam’ is a magical record. It started off with an Instagram post from Swizz listening to my song. He sent me a direct message, and we ended up in a studio that same night. It was one of the greatest moments in my career so far. We played that song at least 100+ times that night!”

Swizz Beatz comments, “Being the executive producer of Have a Nice Trip was easy because $kinny is super talented. He’s not just an artist, he writes and produces, which made the process even better!! My favorite part of making ‘Salam’ was the energy the record has. I know it will give off!!” French Montana adds, “That hook represents everything I stand for.”

Today, Variety ran an exclusive piece on the new single and album—read it HERE.

$kinny presents Saudi culture from a fresh perspective, infusing the traditions, inspirations, and sounds of his heritage into an otherworldly brand of hip-hop irreverent of borders and boundaries, yet firmly rooted in the future. He says, “My vision is to make timeless music. From hard energetic records to smooth melodic vibes that take you for a ride, I’m here to push the envelope and give the world a new vibe. I hope my music helps my fans go through the bad and good times. I want my songs to be there for them when they’re happy or sad… also that they should be confident in who they are and always be themselves, dreams come true so be careful what you wish for.”

In March, $kinny dropped his first two singles from the album, “Saudi Most Wanted” and TAMAM” feat. Fat Money. The songs were released with music videos, which instantly trended at #1 and #3 respectively on YouTube in Saudi Arabia upon release. On Have A Nice Trip, he blends cultures and brings people together like never before. Additional collaborations on the album include Belly and King Bach. It follows $kinny’s 2020 single “My Blocka” and breakout projects, 2017’s Late Night Blvd  EP and 2019’s Thank You For Nothing.

Stay tuned for more to come from the buzzing artist this year.

HAVE A NICE TRIP TRACKLIST

  1. “Saudi Most Wanted”
  2. “TAMAM” feat. Fat Money
  3. “Gas”
  4. “Salam” with Swizz Beatz & French Montana
  5. “You Feel Nothing”
  6. “Mind Your Business”
  7. “Blicky” feat. Belly
  8. “Never Leave Me Lonely”
  9. “Higher Than The Moon”
  10. “Cartier”
  11. “Everyday Ballin” feat. King Bach
  12. “My Blocka”
  13. “Wallahi”

ABOUT $KINNY
Music delivered solace for $kinny, and he consistently reciprocates now. The Saudi-Arabian artist grew up in Los Angeles as the child of an American mom and Saudi-Arabian dad. As such, he experienced life in between philosophies, traditions, and cultures. In the midst of this ebb and flow, he embraced music wholeheartedly. Since emerging in 2015, he has generated tens of millions of streams and incited tastemaker applause from the likes of The FADERViceXXL MagazineHotNewHipHop, and more. 2017’s Late Night Blvd EP saw him go bar for bar with titans such as Freddie Gibbs and Ice T. However, Thank You For Nothing established him as an international force to be reckoned with. It clinched #1 on Apple Music Middle East as the banger “Never Snitch (Alhumdulilah)” vaulted to #1 on Apple Music Middle East and took over YouTube as #1 on Trending. As a producer, his influence can be felt across Belly’s See You Next Wednesday as he cooked up Die For It” feat. The Weeknd & Nas and Money Table” feat. Benny the Butcher. Signing to Universal Arabic Music, he ignites his biggest and boldest chapter yet in 2022 with his new album Have A Nice Trip, featuring his latest single “Salam” with Swizz Beatz & French Montana.

headphones image by Alex Bogdan for use by 360 Magazine

SAFE – PARADISE

Today, rapper, singer, songwriter and producer SAFE shares his new single “Paradise” (Bando Recordings/RCA Records). Over a minimal beat, SAFE’s angelic falsetto delicately sings “nothing I would ever trade for you, your love is paradise.” Produced by Jahnei Clarke, listen to the new single HERE.

SAFE stated the following about the new track, “This song is about deserving a love that is true and from the soul – a love that embraces our spirit and makes us feel like we’re in paradise.”

Earlier this year, SAFE released the first installment of his new EP Get Home SAFE (Part 1) which features Kaash Paige on “By My Side” and Kiana Ledé on “Contagious.” The 8-track EP unlocks a unique sonic space, creating a delicate balance of contemporary R&B and hip hop. He received praise from NPRBillboardTeen Vogue and Uproxx , receiving comparisons to Drake and Brent Faiyaz. Listen to Get Home SAFE (Part 1) HERE.

About SAFE:

In 2016, the then 18-year-old SAFE became Toronto’s secret weapon, working closely with Drake and Oliver El-KhatibSAFE came up through the Halal Gang collective, consisting of Mustafa The Poet, Puffy L’z and Smoke Dawg. On June 30, 2018 Smoke Dawg was killed, sending the city into a state of shocked mourning. “He was the voice of the streets,” mentioned SAFE in an interview with Vice. After the tragic loss, SAFE took some time to himself and relocated to New York. Since then, the city of Toronto has been waiting to hear what’s next. In 2019, he released “Paid In Full” featuring Playboi Carti. Pitchfork reviewed the single, stating “his light and buttery melody shines over the gloomy instrumental.” Additionally, SAFE was a writer, producer and vocalist in Polo G’s platinum selling album Hall Of Fame and Hall Of Fame 2.0. Now in 2022, SAFE is looking to elevate. The impact he made in Toronto back in 2016 still remains and he is looking to spread that impact to the rest of the world. 

Big Sean at Drai's via Radis Denphutaraphrechar for WIcked Creative for use by 360 Magazine

Drai’s May Lineup

As summer approaches, Drai’s Beachclub • Nightclub promises to bring the heat this May. Located on The Cromwell‘s 11th story rooftop, the stage is set for mega-stars Lil Wayne, Meek Mill, Big Sean, TI, Nelly and more to host unforgettable full-length Drai’s LIVE concerts. Guests can also enjoy a splash at luxurious Drai’s Beachclub, now open Friday through Sunday, and Drai’s Resort Pool experience from Monday through Thursday starting in May.

The Drai’s Beachclub • Nightclub lineup for May is listed below.

Nightclub Lineup

  • Friday, May 6 – TI: Three-time Grammy award winner, TI, has released several highly successful singles including hits such as “Whatever You Like” and “Live your life” featuring Rihanna. He has also collaborated with some of today’s hottest artists such as Drake and Gucci Mane.
  • Saturday, May 7 – Gucci Mane: Gucci Mane, a frequent Drai’s performer and guaranteed life of the party, recently dropped his new single, “Serial Killers.”
  • Sunday, May 8 – Lloyd: R&B singer Lloyd is most popular for hit single “Lay it Down” and his feature on Young Money‘s hit “Bed Rock.” Lloyd’s performance follows the launch of Drai’s “House Party” a 90’s and early 2000’s themed celebration that will take place once a month until November.
  • Saturday, May 14 – Tory Lanez: Tory Lanez has mesmerized audiences with his “swavey” musical style and has picked up features with ASAP Ferg and G-Eazy along the way. Alone at Prom is the R&B artist’s 6th studio album and the most popular tracks are “Enchanted Waterfall,” “The Color Violet,” and “Lady of Namek.”
  • Sunday, May 15 – Burna Boy: Nigerian rapper and singer Burna Boy has collaborated with popular artists like Pop Smoke and Polo G. Top hits from his latest album Twice as Tall” include “Way too Big” and “23.”
  • Friday, May 20 – Big Sean: Multi-platinum artist Big Sean is best known for smash hits such as “I Don’t F**k with You” and “My Last.” He recently released a new song, in collaboration with famed record R&B Singer Queen Naija, entitled “Hate Our Love.” The artist recently headlined at the 2022 Coachella Valley Music and Arts Festival.
  • Saturday, May 21 – Gucci Mane
  • Sunday, May 22 – DJ Franzen: Drai’s resident and legendary DJ and producer DJ Franzen is known for creating an incredible party atmosphere.
  • Friday, May 27 – Meek Mill: As one of the hottest live performers, Mill’s popular new hits include “Hot” and “Sharing Locations” from his recent album Expensive Pain to crowd favorites like, “Dreams and Nightmares.”
  • Saturday, May 28 – Lil Wayne: Lil Wayne, known as “Weezy” to his fans, is popular for hits like “A Milli” and “6 Foot 7 Foot.” His album, Funeral, debuted no. 1 on the 2020 Billboard Charts, becoming Lil Wayne’s fifth chart-topping album.

Beachclub

  • Friday, May 6 – Cyberkid: DJ Cyberkid is a crowd favorite in the Las Vegas club scene with over two decades of experience.
  • Saturday, May 7 – TI
  • Sunday, May 8 – Maria Romano: Maria Romano is a Las Vegas favorite DJ.
  • Friday, May 13 – Maria Romano
  • Sunday, May 15 – Nelly
  • Friday, May 20 – Maria Romano
  • Saturday, May 21 – Big Sean
  • Sunday, May 22 – Baddies Only: DJ Baddies Only brings stimulating energy to his music alongside his very own beautiful baddies. He aims to create the most entertaining party atmosphere ever.
  • Friday, May 27 – DJ Vision: From DJing house parties to elevating nightlife at clubs, DJ vision will perform an epic set at Drai’s Beachclub. He has been a DJ for artists like YG.
  • Saturday, May 28 – Meek Mill
  • Sunday, May 29 – Lil Wayne
  • Monday, May 30 – Maria Romano
STEELO BRIM VIA 360 magazine

SPOTLIGHT: STEELO BRIM

Listen to Plan B Freestyle

Listen to Knock Knock Freestyle

Today comedian, producer / writer, actor, musician Steelo Brim drops ‘Plan B’ freestyle which samples Jodeci, Raekwon and Ghostface Killah’s 1995 single “Freek’n You” off of their third studio album The Show, the After Party, the Hotel. Steelo’s ‘Plan B’ freestyle follows his recent release of ‘Knock Knock’ freestyle which has garnered almost 100,000 views in just two days.

Steelo recently released his highly anticipated debut album Eldorado Excursions which entails the progression of Steelo coming from the heart of Chicago’s Westside & ending up in the LA lights to pursue his young dream of working in music. The 13-track project includes features from Fabolous, Buddy, Arin Ray, BJ The Chicago Kid, Chuck Inglish, Dej Loaf, Leon Thomas, Vic Mensa, Problem, Nomad P and more.

About Steelo Brim

Comedian, producer, writer, actor, and now musician, Steelo is best known as the co-host of MTV series Ridiculousness, which has run over 26 seasons in 11 years, as well as his weekly comedic podcast, Wine & Weed. Navigating the music industry through A&R & publishing, he worked with Miguel, Nicki Minaj, Kendrick, MikeWillMadeIt & more.

Autumn! Everything! artwork via Amaiya Davis for Republic Records for use by 360 Magazine

Autumn! – Everything!

Back with another insane visual, buzzing Louisiana-born and Houston-based rapper and producer Autumn! presents the frenetic music video for his next single “Everything!.” It sets the stage for the track’s arrival at all digital platforms this Monday, April 25 via Victor Victor/Republic Records.

Watch “Everything!” HERE

The clip unleashes a barrage of explosive vignettes. Against static-y filters, Autumn! rips through the hyper-charged production with a magnetically melodic flow. The clip jarringly jumps from psychedelic moments into digital chaos. It perfectly mirrors the track’s push-and-pull.

It also bulldozes a path for the release of his anxiously awaited new mixtape Antagonist! on April 29. Pre-order/pre-save HERE.

He set the stage for the project with “One Way!“, “Bentley Bentayga!“, and, most recently, “Jumpin!” The tracks have already generated tens of millions of streams and counting. “Jumpin!” incited critical applause immediately. Lyrical Lemonade raved, “His personality is always showstopping, while his flows are very intricate and unique, and that is no different in his song ‘Jumpin!’,” and Our Generation Music christened him, “definitely one of the most versatile artists rising out of this new scene.”

To celebrate the arrival of the mixtape, he’ll take over Gramercy Theater in New York City on May 1 for the Antagonist! Release Show: tickets are available HERE. He’s also on the bill for Lyrical Lemonade’s Summer Smash in Chicago, IL on June 17.Autumn! alchemizes otherworldly sonic architecture and emotionally charged melodies, stretching the boundaries of hip-hop in the process. Originally hailing from Louisiana, he initially bubbled up as a producer under the name of TwinUzis, deftly manipulating synths and bass into a fascinating sonic framework of his own. Establishing himself as an artist, he unleashed music on Soundcloud at a prolific pace with the Solitary EP, Golden Child, Chapter 1, Not Much Longer EP, and Not Much Left EP in 2021. “Nina!” generated 2.44 million Soundcloud streams, while “Still The Same (Remix)” feat. Lil Tecca popped off to the tune of 3 million Soundcloud streams. Signing to Victor Victor in 2021, it’s about to be Autumn! season as he readies more music soon.

Latto's Big Energy makes history graphic with stats via Amanda Zimmerman RCA Records for use by 360 MAGAZINE

Big Latto Breaks Records

ATL-based Queen Of Da Souf rapper Latto makes history with her smash hit single “Big Energy.” As the track goes #1 this week at Top 40 Radio, she is the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single. Overall, she’s the first female artist in 12 years to accomplish this feat, joining the company of Rihanna (“Rude Boy”), Alicia Keys (“No One”), Beyoncé (“Irreplaceable”), Mary J. Blige (“Be Without You”) and Mariah Carey (“We Belong Together”), the last five to previously achieve this. Available on all platforms via RCA Records, the Tom-Tom Club-sampled “Genius of Love” single is on Latto’s new album 777 out now.

 Listen to Latto’s new album 777  HERE

 Watch “Big Energy” HERE

 Listen to “Big Energy (Remix)” with Mariah Carey & DJ Khaled HERE

 Additional milestones for “Big Energy” include reaching RIAA-certified Platinum status, skyrocketing to the top 5 at #4 (peak #3) on the Billboard Hot 100 chart and #1 on Billboard’s Hot Rap Songs and Hot R&B/Rap Songscharts plus having a star-studded remix with Mariah Carey & DJ Khaled. Latto’s latest project 777, released March 25th, debuted in the top 20 at #15 on the Billboard Hot 200 chart and top 10 at #6 on the Billboard Top Rap Albums chart. To continue the momentum of an incredible few months, Latto performed a show-stopping medley of her tracks “Sunshine” and “Big Energy” on The Tonight Show Starring Jimmy Fallon – watch HERE. You can hear Latto’s new album live on her headlining 777 Tour that’s currently underway –click HERE to purchase tickets.

For the past two years and counting,Latto’s made it known that she’s the one you bitches hate, but they can’t get past. To start off 2021 , Latto released “The Biggest,” the first official release under her new moniker, which explained the 23-year-old rapper’s reasoning for the stage name change, her intentions and moving forward with this new phase of her career. Following that with the release of her hit single “Big Energy”in September 2021 has made Latto inescapable. In November 2021, Latto had her late-night television debut on Late Night With Seth Meyers performing the certified smash hit. With this new chapter of her career, Latto’s star continues to rise. She received her first-ever nominations for “Best New Artist” and “Best Female Hip-Hop Artist” at the 2021 BET Awards. She followed that with performances at the 2021 BET Hip Hop Awards and 2021 MTV Video Music Awards (VMAs). She performed amedley of “Big Energy” and “Soufside” at the BET Hip Hop Awards and at the VMA’s she gave fans a sneak peek snippet of “Big Energy” prior to its release along with performances of her RIAA-certified Platinum singles “Bitch From Da Souf” and “Muwop” on their Extended Play Stage. In addition to her VMAs performance debut, she received her first VMA nomination for “MTV Push Performance of the Year” for “Sex Lies.” She was also nominated for two 2021 Soul Train Awards and one 2022 NAACP Image Award for Chris Brown’s “Go Crazy (Remix)” with Young Thug, Lil Durk and Future. Most recently, she was nominated for “Top Rap Female Artist” for the 2022 Billboard Music Awards.

From her appearances on LA Leakers and Funk Flex with her viral freestyles to her feature on soundtracks for Halle Berry’s Bruised and F9: Original Motion Picture Soundtrack to her energetic appearances and sets at festivals – her elevation to the top remains unmatched. With over 880 million streams worldwide across all platforms and accolades continuing to rack up from her success, it’s clear that Latto has set the stage to become a global superstar.

Check out her new album 777 out now via RCA Records and stay tuned for more coming soon.

777 Tracklist:

1.    777  Pt.1                                                      

2.    777 Pt.2                                                      

3.   Wheelie feat. 21 Savage                            

4 .   Big Energy                                                  

5 .  Sunshine feat. Lil Wayne & Childish Gambino        

6 .  Like A Thug feat. Lil Durk                         

7 .  It’s Givin                                                     

8.   Stepper feat. Nardo Wick                           

9.   Trust No Bitch                                         

10.  Bussdown feat. Kodak Black                                 

11.  Soufside                                                     

12.  Sleep Sleep                                               

13.  Real One      

SK8 press photo via Jimmy Fontaine for use by 360 Magazine

SK8 – Taylor Gang

Omaha, Nebraska-born, LA-based artist SK8 has risen to acclaim with an insatiable desire for his craft. Beginning music in his early teens, the now 27-year-old recording artist has opened for the likes of Lil Wayne, Rae Sremmurd while also working with Wiz Khalifa.

SK8’s devotion to his music has been evident through the course of his career, earning him widespread success – which he doesn’t plan on ceasing anytime soon. 360 Magazine’s Vaughn Lowery had the opportunity to speak with SK8 regarding his rise to critical notoriety, where his creativity stems from and his star-studded new album Last Day on Earth.

Listen to SK8 on 360 MAG PODCAST HERE.

To truly understand the talent that is SK8, it’s important to appreciate his start in the music game. Nathan Maloley, also known as SK8, has had a passion for music his entire life. He began making his own music and downloading his tracks onto CD’s when he was in his early teen years.  

Even taking choir for a few years in school, SK8 remembers his early beginnings writing music. While growing up, he found “that [music] was almost my escape. I would always go home […] and look up YouTube beats and [begin] writing.”

Back in 2013 and 2014, artists were constantly being found online via social media. SK8 recalls searching for new artists to listen to, “I really wanted to find a new artist, like, who was the up-and-coming artist?” Little did he know, his time was swiftly coming.

Stuck in the middle between a potential basketball or music career, SK8 juggled his two loves throughout high school leading into college. The Omaha community knew about his dreams to become a rapper, and this led to further connections with the people around him.

SK8 attended Hastings College in Nebraska, a performing arts school which allowed him to also play basketball. During his freshman year, artists would frequently come perform at the school, which led to SK8’s early performance gigs. SK8 would open for the artists coming to the school, gaining him even more recognition within the music industry.

His freshman year, SK8, too, decided that he was going to go after his dream of chasing a professional music career, dropping out of college, and giving up basketball. Moving back home with his mother, SK8 dove into music, which took off quickly after.

His debut break into the scene came from his collaboration with Jack and Jack, popular Viners back in the mid 2010’s. The Viners went to SK8’s high school and decided to link up and work on music together. They came together to create “Like That,” a track that ended up going certified gold independently.

This collaboration ultimately kicked off his career, and SK8 joined Jack and Jack on their tour. Taking full advantage of his time on the road, SK8 made it his mission to connect with a new fanbase. “I was the guy that was opening up, like, yo ‘Imma get as many fans as I can.’” He remembers bonding with fans after the shows, gaining more of a following on social media after the tour closed.

Joining Jack and Jack on their tour opened even more opportunities than SK8 could have ever foreseen. Through the widescale exposure that he gained on tour, this allowed SK8 to connect and open for popular rap artists Rae Sremmurd and Lil Wayne.

Well on his way with a whole new set of fans, SK8 embarked on his first solo tour in 2016 celebrating his Skaterade project. The tour was a great time for SK8 to travel and meet his fanbase. He recollects the thrill, stating, “It was a really, really cool tour to see where my fans were at, and just [to] independently be on the road, it was a really good time.”

Soon after the tour wrapped up, SK8 began contemplating what his next steps were going to be. After accomplishing so much in the early stages of his career, what would come next? He had a longstanding dream of opening his own label, to which he began to pursue while connecting industry professional James McMillan.

McMillan and SK8 joined forces to start the imprint known as Alignment Records. The two began pitching their record label and found partnership with Atlanta Records swiftly after opening up Alignment.

Continuing further with the process, SK8 questioned who would help oversee the project, “Sh**, I got the label, but who’s gonna manage this sh**?”

And then, it seemingly all fell into place.

Having met Wiz Khalifa in Los Angeles a few times prior, SK8 recalled one late night in the studio where the two artists began their first collaboration track together. At 4 AM, Wiz happened to be at the same studio as SK8, where SK8 showed Wiz some of his new tracks. The pair started going back and forth in the studio, knocking out a hook and verse, completing their first joint track.

After this night, they kept in touch via Wiz’s manager Will Dzomback. Dzomback was very interested in SK8, inviting him to sign with Taylor Gang Management. Platforming SK8’s talents to a whole new level, this collaboration set his career to new altitudes.

Previously more immersed in the rap/hip-hop genre, SK8 showcases a newfound rock/pop punk era on his new album Last Day on Earth. He accredits his longstanding love for rock music back to his adolescence.

My dad listened to Bob Marley, that was his favorite artist, […] I grew up listening to Red Hot Chili Peppers, and also my hip hop inspirations too, I’ve always listened to a bunch of sh** like Nirvana and Kurt Cobain.”

The start of SK8’s transition to the rock/pop punk sound arrived after working with Machine Gun Kelly’s drummer, Rook, in the studio. Rook and SK8 met in LA a few years back and have stayed friends for quite some time.

Bouncing off of each other in the studio, they began recreating and mixing old rock classics. Popular tracks from artists like SK8’s beloved Red Hot Chili Peppers and Nirvana became completely transformed; SK8 had found his new sound.

“[Rook] started just playing some live instruments, […] he started playing some sh**, I think it was the ‘Pages melody, and that was kinda the first song that we were like ‘this is gonna be tight,’” said SK8. “I listen to a lot of old school stuff, […] I wanted to just strip the music, and not just go on beats. We really took the time, went in there with guitar riffs.”

Tracks like “Girl Next Door” came out of this genre blend experimental phase that SK8 boarded on. “It was really cool bringing Wiz into that feel, too,” he says about combining hip-hop with rock influences, “I’ll have my whole album finished, and you know, I’ll have verses open just in case, […] he came to me and was like ‘Nah, that one right there, ‘Girl next door.’”

The addition of live instrumental pieces took the album to whole heights. SK8 accredits this while speaking about the vision for Last Day on Earth, stating, “The motivation really was like, yo, I wanna create something that’s authentic to me but still I wanted to, like, have live elements, […] I didn’t want to just rap and do melodies over just beats. I wanted to create something that had all live elements.”

In the works since the start of the pandemic, Last Day on Earth has been a long time coming. Taking over two years to perfectly craft and complete the body of work allowed SK8 to fully enjoy the experience of making the project.

“I really enjoyed making this project,” he begins, “I had a really, really good team around me that helped me bring this album to them, so I have to give props to them, for real.”

Considering what’s next for SK8, the sky seems to be the limit. At the forefront of his priorities is to stay consistent and continue pushing out new music that he believes in.

The two-year hiatus between his previous drops allowed SK8 to have “a good period of time to actually really find the sound that I wanted to find, and now that I found it, I’m really dialing in.” He remarks, “I wanted to tap into the real me, I didn’t want to tell a story that wasn’t me, I didn’t want to do nothing that wasn’t me.”

For those with aspirations of starting a career in music, SK8 has some great advice. “It may sound cliché, but never give up. If it’s something that you really, really enjoy and really love doing, just don’t give up, there’s been a lot of ups, there’s been a lot of downs […] don’t give up, your time is gonna come, you’re gonna get your break.

“You don’t have to be mainstream, you don’t gotta to be the biggest artist in the world, you can still make music and make money at the same time. That’s what I, like, wake up and am always grateful and blessed to wake up and do music, that’s what I love.”

Article by: McKinley Franklin x Vaughn Lowery

SK8 press photo via Jimmy Fontaine for use by 360 Magazine
SK8 press photo via Jimmy Fontaine for use by 360 Magazine
Photo Credit: Jimmy Fontaine