Posts tagged with "rapper"

Kash Doll illustration by Heather Skovlund for 360 Magazine

Kash Doll × Thumbin

KASH DOLL RELEASES NEW TRACK “THUMBIN”

LISTEN HERE

“Kash Doll is sharp, headstrong and savvy” – Billboard

“One of the most promising acts of female rap’s current class” – Nylon

“Kash Doll has established herself as a pioneering force in the industry.”– MTV

“Kash Doll has established herself as one of hip-hop’s leading female voices.” – XXL

Stars in 50 Cent’s New Starz Series ‘Black Mafia Family’ Due Out Later This Year

Emerging as one of the culture’s most undeniable voices, gold-selling Detroit rapper, entrepreneur, and actress Kash Doll unleashes her new track “Thumbin” today via Republic Records.

Listen to “Thumbin:” HERE

On this bag-chasing anthem, Kash Doll rips through bars as fast as she counts cash over simmering trap hi-hats and a sample of crisp dollar bills flapping. Flexing without apology, she flosses on the immediately irresistible hook.

It arrives on the heels of her knockout collaboration with DJ Famous “Bad Azz” feat. Mulatto & Benny The Butcher, which has amassed 9 million streams and counting. Beyond features from REVOLTPitchforkBrooklyn Vegan and more, UPROXX claimed, Kash DollDJ InfamousMulatto, and Benny The Butcher show why the competition is mad with ‘Bad Azz’.

She also asserts herself as a 360-degree entertainer in 2021 by joining the cast of 50 Cent’s new series ‘Black Mafia Family’ on Starz later this year.

Kash Doll continues to make waves. Receiving critical acclaim from Vultureand Marie ClaireEssence praised, “If there’s one rapper who can teach us a thing or two about remaining confident, it’s Kash Doll. Meanwhile, she guested on “Friday Night Cypher” from Big Sean’s chart-dominating Detroit 2 and joined forces with HoodCelebrityy for “So Pretty.

Detroit native Kash Doll has impacted the music industry with a commanding force, dropping street-earned truths with her throwback wordplay and powerful bars. The one-two combination of spirit and sass announced her as fiery female force in 2019 after quietly amassing 30 million-plus on-demand streams, garnering the BMI Social Star Award and “Issa Wave Award” at the BET Social Awards, securing a new management deal with Title 9 Productions and inking a recording contract with Republic Records. An unbelievable story brought her to this point. Losing her dad on just her first birthday, she always held down multiple jobs to support her mom and siblings. And at 18, she started investing in herself eventually opening two beauty bars and funding her own music career. She made waves on the 2014 independent debut mixtape, Keisha Vs. Kash Doll. Following 2016’s Trapped In The Dollhouse, she developed a presence as a touring force and earned coveted co-signs from Drake, Big Sean, Rick Ross, Remy Ma, and many more. The 2018 The Vault mixtape captured #1 on multiple mixtape sites as her debut single for Republic Records “Ice Me Out” and its 2 Chainz-assisted official remix clocked 85 million-plus total streams. Last year, Kash Doll also released a project solely for her fans titled Brat Mail to thank them for all their continued support. The project garnered over 30 million global streams and features the breakout single “Check.” Shortly before Brat Mail, Kash released one of her biggest singles to date, “For Everybody,” which racked up over 101 million YouTube/VEVO views independently. Outside of music, this boss runs Kash Doll Enterprises and does charity work around her hometown. Her city bestowed the “Spirit of Detroit” Award upon her. Additionally, in 2019, Kash Doll released her debut album Stacked, received a 2019 BET Award nomination for “Best Female Hip-Hop Artist,” garnered critical acclaim for her album from BillboardMTV, UPROXX, BETForbes, Nylon and more and toured with Meek Mill. This year will be full of brand-new music, acting and more from the Detroit star.

FOLLOW KASH DOLL
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Lil Yachty MICHIGAN BOY BOAT artwork for use by 360 Magazine

LIL YACHTY – MICHIGAN BOY BOAT

LIL YACHTY ANNOUNCES APRIL 23 RELEASE OF MICHIGAN BOY BOAT, REVEALS ARTWORK

WATCH THE TRAILER FOR THE MIXTAPE SPOTLIGHTING MICHIGAN RAPPERS HERE

Today Lil Yachty reveals the artwork and April 23 release date for his highly-anticipated mixtape “Michigan Boy Boat.” Featuring rappers from Detroit and Flint, Yachty unveiled a behind-the-scenes trailer filmed in the Great Lake State.

WATCH HERE.

Lil Yachty has long been collaborating with Michiganders. Since his 2017 Tee Grizzley collaboration “From the D to the A,” Yachty has been featured on songs with Michigan artists Sada BabyYN JayRNC Mike, and Krispylife Kitdd–and these were only primers.

“Yachty’s upcoming mixtape, Michigan Boy Boat, is an ode to the state where a new crop of MCs is currently restitching the fabric of modern hip-hop. It’s also a testament to one of the 23-year-old rapper’s greatest gifts: his ear for talent,” states Rolling Stone.

In February, Lil Yachty released a video for his song, “Royal Rumble,” which features six MCs from Michigan’s vibrant rap scenes. Along with Yachty, the song boasts Krispylife Kid, RMC Mike, Babyface Ray, Rio Da Yung OG and Icewear Vezzo.

Stereogum wrote of the song/video: “For the past few years, the Atlanta rap star Lil Yachty has been making tracks with the best rappers that the thriving Michigan underground has to offer. Yachty was arguably the first mainstream rapper to recognize the talent of people like Sada Baby and Rio Da Yung OG, and when he records tracks with guys like that, it usually brings out the best in him.” Pitchfork stated Yachty “always holds his own and makes everyone around him sound more motivated than usual.”

Lil Yachty has been busy. In between developing a heist movie based on the card game Uno, a series for HBO Max, diving into crypto currency, partnering with Reese’s Puffs cerealremixing the Saved by the Bell theme song, and becoming a favorite on TikTok, “hes a mentor and a mogul…”he’s become an elder statesman of a certain brand of young superstar — and something like the Gen Z answer to Diddy” (Rolling Stone).

FF Rarri illustration by Heather Skovlund for 360 Magazine

Q × A with FF Rarri

Q&A WITH FF RARRI

FF Rarri’s album, Foreign the Speed, is getting a lot of traffic after he dropped it in August of 2020. He has artist’s Lil Jah and Hoodrich Pablo Juan featured on Foreign the Speed. The production on the album is amazing with the likes of Black Mayo, Chiveer, and Solo Cam. Songs like Televise, Get Paid and Keep it Going put you in a joyful mood with its melodic sounds. Rarri has just now gained recognition but he has been rapping ever since he was 14 in his home studio. 2021 he is planning to take over the rap game and make music with other mainstream artists. He shot the music video for the song Get Paid on the album last year in October. Everyone should be on the lookout for Rarri to do some big things soon.

Q- Can you tell us about your upbringing and how it influenced your sound? Siblings?

FR- My upbringing was cool growing up in Lithonia 
In the early part of my life, I was influenced by Mike Jones T.I and Lil Wayne. My sibling is just my lil sister she’s the only one.

Q -What inspired your latest song? 

FR -My latest single is called “Show it” featuring Yung Bino what inspired it was when he sent the hook back and I see he was talking about strippers and money so, I just thought to go crazy on it cause that’s my vibe.

Q- If you had an opportunity to work with a major label, would you ink the deal? Why?

FR -I would take the deal because if you think about it major labels give you so many opportunities that being independent doesn’t and, people don’t understand that. 

Q- How would you best describe your style? Favorite designers? 

FR- Very colorful but sometimes dark because I like wearing leather jeans on some rockstar shit, but really, I just like any designer brands with quality.

Q- Do you consider yourself a sneakerhead? If so, what’s your go to pair?

FR- Kinda I mostly wear designer shoes though my go to is the balenciaga track shoes. I also sometimes wear Air Force 1’s.

Q- Can you describe your writing process?

FR- I don’t write I just freestyle I been recording so long that I’m just used to it coming off the top of my head.

Q- What’s the number one thing people notice about you when you enter a room?

FR- My style people often ask what’s that you’re wearing? Or damn bro, you dripping lol.

Q- If you were on a deserted island, what would you bring?

FR- I would bring like 3 of my favorite outfits a bunch of food I like, a weapon to protect myself and a bad ass girl.

Q- Are you involved in your community? Can you elaborate on your last philanthropic endeavor?

FR- Not at the moment, I’m still fairly young so I’m not really into that yet, but I will soon though.

Q- If you could offer someone advice trying to break into music industry, what would say?

FR- I would say invest in yourself because the more you put in, the more you’re going to get back from it.

Q- Dream collaboration? Hobbies?

FR- Some of my dream collaborations would be with Lil Wayne, Young Thug, and Drake to name a few. My hobbies are when I’m not recording, I like to play video games or go shopping.

Cardi B x Reebok illustration by Heather Skovlund for use by 360 Magazine

Cardi B × Reebok – The Summertime Fine Collection

Cardi B Launches First Apparel Collection in Partnership with Reebok

Today, Reebok is proud to announce its first-ever apparel collection with the legendary Cardi B. The Summertime Fine Collection, officially LIVE NOW, launches alongside matching footwear colorways of the Cardi B Club C, and aims to empower women to remain true to themselves.

A collaborative effort between Reebok and Cardi B, the fabrics and detailing of the apparel collection were thoughtfully curated from the beginning design stages through the entire creation cycle. Having tried on every piece herself, nothing went to production without Cardi’s seal of approval.

The collection draws inspiration from the 90s, with nods to vintage Reebok apparel and Cardi’s distinct memories of summers spent on the Coney Island boardwalk with friends. The range also reflects her bold and transparent personality that influenced the transformation of traditional Reebok silhouettes into a collection that is sure to be unapologetically in your face.

“I’m so proud to announce my first apparel line with Reebok,’ Cardi said on the debut collection. “This collection gives every woman the product they need to feel sexy and confident; the waist-snatching tights and curve-hugging silhouettes make everybody look amazing.”

Designed with the female figure in mind, the bold color combinations of pastel purple and bright red are sure to turn heads, while waist-cinching details and contouring cutlines, infused with flirtatious mesh cutouts create that iconic 90s inspired layered look that is totally and completely Cardi B. The colors and materials used in the collection play on day and night monochromatic looks so the versatility of the items can take you straight from the gym to the streets. All apparel will be available in inclusive sizing from 2XS to 4X, bringing this collection to all Cardi fans.

The Summertime Fine Collection will be available to purchase alongside matching footwear colorways of the Cardi B Club C , available in women’s and kid sizes now on Reebok’s website.

For more information on Reebok and Cardi B’s new collection, please visit this website.

Cardi B x Reebok collection press image for use by 360 Magazine

Purple GP Cardi B x Reebok press image for use by 360 Magazine

white gp Cardi B x Reebok press image for use by 360 Magazine

Moneybagg Yo illustration by Heather Skovlund for 360 Magazine

Moneybagg Yo New Music

MONEYBAGG YO UNVEILS THE TRACKLIST FOR FORTHCOMING ALBUM A GANGSTA’S PAIN

Album Available This Friday, April 23, Featuring
Certified Gold Hit Single “Time Today”

Buzzing Memphis rapper Moneybagg Yo reveals the track list of his upcoming fourth studio album, A Gangsta’s Pain today. The 22-track collection will include features from Kaash Paige, BIG 30, Future, TripStar, Polo G, Lil Durk, Jhené Aiko, and Pharrell. Pre-order and pre-save A Gangsta’s Pain – one of the most anticipated hip-hop projects of 2021 to date – HERE. Available on all digital retailers this Friday, April 23rd via CMG/N-less Entertainment/Interscope Records.

This announcement follows Moneybagg’s recent string of singles “GO! (with BIG30),” “Hard for the Next” featuring Grammy award-winning artist Future and “Time Today” which recently achieved Gold status by the RIAA, reached #1 on radio and is currently charting on Billboard’s Hot 100. In addition to plugs from Pitchfork, Complex, Hypebeast, Consequence of Sound, and more, Brooklyn Vegan noted, “Memphis rapper Moneybagg Yo continues to rise and remains prolific. The music video has amassed over 28 million YouTube views and counting since its release in late-March.

Additionally, Moneybagg Yo to host ‘First Listen’ Live Stream Listening Party where he will play brand new tracks and chat with Apple Music super fans ahead of the release of massively anticipated album A Gangsta’s Pain. Live-stream event, hosted by Apple Music’s Ebro Darden, begins Thursday, April 22 at 8:45 pm PT / 11:45 pm ET on Apple Music.

PRE-ORDER MONEYBAGG YO’S, A GANGSTA’S PAIN HERE

A GANGSTA’S PAIN TRACKLIST:

1. Memphganistan (Ft. Kaash Paige)

2. Just Say Det

3. GO! (With BIG30)

4. Wockesha 

5. Shottas (Lala)

6. Hard For The Next (With Future) 

7. If Pain Was A Person

8. I Believe U (Ft. TripStar)

9. Time Today 

10. Interlude

11. Free Promo (Ft. Polo G & Lil Durk)

12. Hate It Here

13. Love It Here

14. Clear Da Air

15. Projects

16. One Of Dem Nights (Ft. Jhené Aiko)

17. FR

18. Certified Neptunes (Ft. Pharrell)

19. Change Da Subject

20. Least Ian Lie

21. Bipolar Virgo

22. A Gangsta’s Pain

KEEP UP WITH MONEYBAGG YO:
INSTAGRAM
TWITTER

Black Rob and Sean Combs illustration by Heather Skovlund for 360 Magazine

Black Rob Has Passed Away

Black Rob, Rapper and Former Bad Boy Artist, Has Passed Away at 52 Years Old

Best known for his 2000 single “Whoa!” the rapper was recently hospitalized in Atlanta

Robert Ross, the rap artist known as Black Rob, died April 17 at Grady Memorial Hospital in Atlanta. Fellow Bad Boy rapper Mark Curry stated the cause of death was cardiac arrest, according to Pitchfork. He added that Black Rob was dealing with a number of health issues prior to his death, including lupus, kidney failure, diabetes, and multiple strokes. Black Rob was 52 years old.

“I don’t know where to begin this, but I thank everybody for the donations. Rob passed away about an hour ago,” a teary-eyed Curry said in a video. “I need for his daughter, Iona Ross, little Robert Ross, y’all get in touch with me, please.”

In a second video, Curry stated that he had spoken to Bad Boy founder Combs for the first time in 15 years following Rob’s passing.

“I just want to say thank you. We really did some amazing stuff. RIP to my brother. I was dead with him, I was dead with him,” Curry said. “I ain’t talk to Puff in 15 years. We talked today. This is the beginning of a new us. Rob made sure he knew what he had to do before he parted this world to make sure we all alright — and that’s what he did. Bad Boy for life, yo.”

Diddy posted a tribute on Instagram, stating: “Rest in power King @therealblackrob! As I listen to your records today there’s one thing that they all have in common! You have made millions of people all over the world feel good and dance! You are one of a kind! GOD BLESS! Love. You will be truly missed!!!!”

Born Robert Ross in Buffalo, N.Y., the Bad Boy rapper grew up in East Harlem where he began rapping as a preteen leading to the formation of his first group, the Schizophrenics. He released four studio albums, his most successful being his 2000 debut “Life Story.” Rob is best known for his hit single “Whoa!” which peaked at No. 43 on the Billboard Hot 100. Along with Curry, Rob was featured on Sean “P. Diddy” Combs’ “Bad Boy 4 Life,” which charted at No. 33. Though he left Bad Boy Records in the mid-2000s, Rob reunited with the crew for select dates of the Bad Boy Family Reunion Tour in 2016.

LaJune illustration by Heather Skovlund for 360 Magazine

LaJune Performs LIVE!

*360 MAGAZINE Presents @IamLaJune ‘Mind’ LIVE Performance via 360TV on YouTube

Hip-Hop songstress LaJune resurrects with new music YA, off her new project Insecure. Available now at iamlajune.com and all streaming platforms. The follow up to Go girl off her debut EP entitled Body. June’s new track is reminiscent of iconic Timbaland and Neptunes tracks. Ears aroused from the beginning, base transitions crescendo in the background of the melodic hook. A true “Party & Bullshit” vibe, witty and wise with her pen combined with textured tones proves she’s far from insecure.

The title of her 2nd EP takes a glimpse at the structure, mind and soul this new artist is comfortable with exploring. Taking her artistry to the next degree, the first female established into 106 & Park Freestyle Friday hall of fame. No stranger to the stage, showcasing her talents opening for R&B legend Joe, Touch ME Tease ME Case and Grammy-winning singer Chrisette Michele.

Set to release her third EP Mind at the top of the New Year. The follow-up to her Insure EP released summer of 2020. A trilogy of transparency reflecting the mind, body and soul expected of a budding artist. Timing is everything, and at 12:21 am Lajune will release her 2nd video to date entitled “What you got”. 

To commemorate the conjunction of the two largest planets Jupiter X Saturn; in Aquarius on 12/21 which seemingly occurs every 200 years. A representation of the planets appearing to touch. Instigating a new cycle, a shift in power and alignment. A befitting release is relevant to an artist who is aware of herself and her destiny. The visual treatment takes you on a  journey of consciousness and self-reflection. If 2020 ironically hasn’t questioned us what you got? 

Cinematography by Tukes productions and directed by Ameer Copper the visual journey depicts the conflict of the higher and lower self. The duality portrayed with care but not to shy away from the harsh realities. Far from second-guessing, Lajune exudes confidence and strength. The opening scene draws you into Lajune’s environment, digesting the recent televised injustices of African Americans. Sporting custom designs of AOHSOA derived from stylist/designer Armon and beauty provided by Tykima

Her performance scene allows a glimpse of the artist’s personality, overflowing with animation. “Life is for the lesson” is an understatement considering the year, LaJune challenges her audience to be equipped with awareness; encouraging mental health and celebratory culture. Therefore the leap to a higher vibration through her thought-provoking in-your-face lyrical content proves this arises toes no lines. 

Challenging social norms without judgment, the Vh100 podcast host exhibits her acting chops in the interrogation scene with actor Jim Shearer. Be sure to check out the BTS of “What you got “ by Amenze Victor for a closer look at the highly anticipated project and artist who needs no explanation.

About LaJune

Currently, she is the Co-host to VH1’s podcast V100 devoted to discussing Pop culture and more. Stick shifting her career, LaJune navigates the release of a new project and motherhood. A year in the making, time only knows the length it takes a Rose to bloom.

As of late, LaJune teamed up with Armon Hayes for creative direction and visuals shot by artist Tony Anderson. Inspired by her love for the hit HBO series Insecure now in its 4th season staring and created by Issa Rae. Join LaJune on her musical journey, an independent artist who’s talent refuses to be shut-in.

LaJune,   360 magazine
DMX illustration by Heather Skovlund (Photo Credit Jonathan Mannion) for 360 Magazine

DMX

Official Statements from DMX’s Family & White Plains Hospital

“We are deeply saddened to announce today that our loved one, DMX, birth name of Earl Simmons, passed away at 50-years-old at White Plains Hospital with his family by his side after being placed on life support for the past few days. Earl was a warrior who fought till the very end. He loved his family with all of his heart, and we cherish the times we spent with him. Earl’s music inspired countless fans across the world and his iconic legacy will live on forever. We appreciate all of the love and support during this incredibly difficult time. Please respect our privacy as we grieve the loss of our brother, father, uncle and the man the world knew as DMX. We will share information about his memorial service once details are finalized.” – Earl “DMX” Simmons’ Family

“White Plains Hospital extends its deepest condolences to the family of Mr. Simmons, as well as his friends and legions of fans who expressed their unwavering support during this difficult time. Earl Simmons passed away peacefully with family present after suffering a catastrophic cardiac arrest.”   

When it comes to DMX, a man blessed with a vicious bark of a voice, there is no such thing as half-stepping. Born Earl Simmons in 1970, the Yonkers-raised MC arrived as the physical embodiment of unbridled energy—a one-man distillation of fellow rugged New York acts like Wu-Tang Clan. With the release of his 1998 debut, It’s Dark and Hell Is Hot, DMX wrapped himself in musical aggression that enhanced his imposing presence across songs like the minimal, clanging “Get at Me Dog” and rowdy breakout “Ruff Ryders’ Anthem.” But X scaled back the pugnacity on that same album’s introspective “How’s It Goin’ Down,” which featured angelic vocals from R&B’s Faith Evans and painted a vivid picture of a complex relationship headed down the wrong path. DMX would revisit that sensitivity on “Slippin’,” a heart-rending track from 1998’s Flesh of My Flesh, Blood of My Blood that found him expressing a desire to live a less tumultuous life. As at odds as the rapper’s two sides may seem to be, he’s always thrived most while letting his emotions fly unrestrained. In 2000, he released …And Then There Was X, where even the anthemic “Party Up” served as a prime example of DMX’s uniquely intense take on hardcore hip-hop. But whether ferocious, amped up, or introspective, the MC has remained grounded by his faith, which, especially in the later years of his career, he approaches with nothing short of absolute devotion.

Following the deaths of Tupac Shakur and the Notorious B.I.G., DMX took over as the undisputed reigning king of hardcore rap. He was that rare commodity: a commercial powerhouse with artistic and street credibility to spare. His rapid ascent to stardom was actually almost a decade in the making, which gave him a chance to develop the theatrical image that made him one of rap’s most distinctive personalities during his heyday. Everything about DMX was unremittingly intense, from his muscular, tattooed physique to his gruff, barking delivery, which made a perfect match for his trademark lyrical obsession with dogs. Plus, there was substance behind the style; much of his work was tied together by a fascination with the split between the sacred and the profane. He could move from spiritual anguish one minute to a narrative about the sins of the streets the next yet keep it all part of the same complex character, sort of like a hip-hop Johnny Cash. The results were compelling enough to make DMX the first artist ever to have his first four albums enter the charts at number one.

Photo Credit: Jonathan Mannion

Photo credit: Jonathan Mannion

GirlzLuhDev illustration by Heather Skovlund for 360 Magazine

GirlzLuhDev Drops New Single

GIRLZLUHDEV DROPS BUBBLING NEW SINGLE

DAY 1 STARTER (FEAT. REMBLE)

LISTEN HERE

WATCH THE VIDEO HERE

Young 17-year-old Inland Empire rapper GirlzLuhDev returns with the energetic single Day 1 Starter: featuring rising L.A. MC Remble. A lively verbal showcase, the single finds the two slick MCs spitting dazzling verses that spiral around an airy West Coast beat. Listen here and watch the video here via Capitol Records. In the accompanying video the two display their chemistry proudly. It’s the kind of regional connection you can’t force. Blessed with a slinky voice and unteachable confidence, ex-basketball star Dev proves once again he’s ready to drive his talents to the top of the rap game.

Day 1 Starter (feat. Remble) is an athletic track: Remble grapples with the beat like a wrestler, Dev floats over it like a boxer on his toes. And when they trade bars, it’s an all-out brawl. He talkin’ too loud, I let my 40 bark him, Dev sneers. Remble fires back, You wanna fade, my chopper Ronda Rousey. Dev uses bobs and weaves through his trademark basketball references, lending the track that fun, head-spinning energy that informs all of his most infectious songs. In the video, directed by Nick MedinaDev and Remble hang on a quiet block, demonstrating their cool chemistry and quiet confidence as they play dice and flex.

Day 1 Starter (feat. Remble) follows Dev’s recent singles, Mario Chalmersand Tonight, the latest installments in a year of overwhelming success for the 17-year-old. Much of his acclaim has followed his viral single Tooka, which launched him from local stardom to the national spotlight and earned him a deal with Capitol Records. Day 1 Starter (feat. Remble) is another worthy follow-up to his hit’s boundless energy, a sign of a future that gets brighter by the day.

Follow GirlzLuhDev

Instagram | Twitter | YouTube | SoundCloud

About GirlzLuhDev:

GirlzLuhDev is a rapper, singer, ex-basketball star, and quite possibly America’s next great hitmaker. Oh, and he’s a senior in high school. The 17-year-old artist from California’s Inland Empire is a year into making music but has already landed a viral hit, the raunchy but blissed out Tooka, which scored over two million SoundCloud streams in 10 months. Supported by simple beats and rich keys, he parlays his youthful energy into a bright blend of bars, warbled melodies, and ad libs that sounds like smack talk beamed down from a distant planet. It’s sunbaked West Coast street rap meets the wonky charm of a kid with nothing to lose. Signed to Capitol Records, Dev has his sights set on the national spotlight.

Lil Nas X 'Satan Sneaker' illustration by Heather Skovlund for 360 Magazine

NIKE vs MSCHF

Nike has filed a federal trademark infringement lawsuit against MSCHF shoes that released a controversial customized version of its sneakers “Satan Shoes” with rapper Lil Nas X. In the lawsuit filed today, Nike accused MSCHF Product Studio, Inc. of trademark infringement over the designer’s 666 pairs of modified Nike sneakers made in collaboration with the “Old Town Road” singer. All 666 pairs sold out Monday.

Fara Sunderji is a partner at the international law firm Dorsey & Whitney in its New York office. Sunderji has extensive expertise in all stages of trademark, copyright, clearance, prosecution, maintenance, enforcement, and litigation. Of the lawsuit she says, 

“Nike’s swoosh is probably one of the most recognizable non-word trademarks in the world.  You see it and you automatically think of Nike as the source of the good on which it appears.  This is how trademarks are supposed to operate, as a source identified.  Nike’s case here is pretty simple to understand:  MSCHF is selling Nike Air Max 97’s that have been modified in a way in which Nike does not approve.  People see these “Satan Shoes” and think they come from Nike and some people don’t like that.  Nike, therefore, claims that the release of these “Santa Shoes” is harming its valuable brand,” Sunderji says. 

“MSCHF will likely argue that they are protected under a theory called the First Sale Doctrine, which allows third parties to resell trademarked goods that have already entered the marketplace.  But the doctrine is limited to the sale of genuine goods.  The doctrine is based on the premise that consumers are not being deceived because they are receiving what they have bargained for, the trademarked good. Under Second Circuit case law, goods are not genuine if they do not conform to the brand owner’s quality control standards, and it is easy to guess Nike’s take on this issue – Just don’t do it,” Sunderji says. 

According to NBC News, the lawsuit states “We don’t have any further details to share on pending legal matters,” Nike said. “However, we can tell you we do not have a relationship with Lil Nas X or MSCHF.”

Trademark attorney Josh Gerben of Gerben Perrott PLLC stated to CNN Business that “It’s a legal rationale that grants artists who purchase and repurpose individual copyrighted products the ability to express and profit off their own creativity.”. He also pointed out Nike shoe redesigners like MSCHF commonly sell their work on online marketplaces. “You’ve got all kinds of artists that go out there and they take a shoe, and they’ll do a whole bunch of custom art on the shoe and maybe resell it for $1,000-3,000,” Gerben said. “This is something Nike is well aware of and has done absolutely nothing to mess with because there’s a sneaker culture here.”

Lil Nas X isn’t named as a party in the lawsuit. Representatives for the musician did not respond to calls or emails requesting comment.

The backlash from social media is incredible with thousands of people expressing their opinions with the shoes and the representation they bring:

  •  South Dakota Governor Kristi Noem tweeted “Our kids are being told that this kind of product, is not only okay, it’s “exclusive.” But do you know what’s more exclusive? Their God-given eternal soul. We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win.”.
  • NBA star Nick Young tweeted “My kids will never play Old Town Road again… I’m still debating about wearing Nike after this come Nike a drop of blood for real”.
  • On Instagram, celebrity musician Miley Cyrus shares a photo proudly wearing the controversial sneakers, captioning the post “Can you see Satan?”.

The controversial ‘Satan Shoes’ were strategically dropped after the release of Lil Nas X’s music video for “Montero (Call Me By Your Name)”, which has already been viewed more than 54 million times.

Lil Nas X took to Twitter in his true fashion posting “I spent my entire teenage years hating myself because of the shit y’all preached would happen to me because I was gay. So I hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.”