Posts tagged with "Bud Light"

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Football Is Back And So Is Branding

With major league sports back in action –  along with college football –  sports fans have found themselves with a welcome commodity – choice. Social media is tracking what are proving to be the most effective and strategic ways to compete.

According to international social media analytics firm Talkwalker, Anheuser Busch (AB InBev) has made the most noise with sports partnerships this summer, as their beverage brands are trying to make the sports comeback resonate with fans stuck at home through experiential marketing. 

#ultracourtside

AB InBev tested virtual experiences with Michelob Ultra’s partnership with the NBA – the beer brand sponsored a digital experience that live streamed fans onto screens at the game so that they could “attend” while watching the action at home. The ad experience, and with it the announcement that Michelob Ultra is the new official beer of the NBA, garnered the brand 24,300 mentions in July with campaign hashtag #ultracourtside, generating 70,000 mentions since the season kicked off, Talkwalker reported.

$18 Nachos….and a brand boost of 550%

Another brand, Babe Wine, is producing football-themed candle scents so that fans can feel like they’re at the game – “Jockstrap,” “$18 Nachos,” and “Hashtag Field Goals” (aka Turf scent) – are among some of the varieties available. The move caused their online mentions to increase 1,200 percent in the last week, and engagement with the wine brand online has increased 550 percent, according to Talkwalker. This is the largest spike that Babe has seen since October 2019, following the announcement of the partnership that made them the “official wine of the NFL.”

#showtimecam brings Bud Light engagement to 266M

Bud Light is also getting in on the action with the launch of its “Showtime Cam” at last Thursday night’s opening game. The stunt enables fans who can’t be at the game to interact with players through live-streaming video in stadiums, creating a way for viewers at home to celebrate exciting moments along with their favorite teams. NFL fans can enter the #showtimecam contest by tagging Bud Light in posts for the chance to have their Tweets and videos featured during the regular season. The Showtime Cam premiered on Sept 10 during the game between the Kansas City Chiefs and Houston Texans, and by the following day it had 3,000 engagements and a potential reach of more than 266 million. Now, with a few more games under its belt, Bud Light’s marketing stunt has racked up 4,200 engagements since then.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Bottled Beer illustration done by Mina Tocalini of 360 MAGAZINE.

Natty Light – Dorm from Home

As universities across the country announce campus closures to enact social distancing, droves of 21+ college students are facing a harsh reality; the semester they dreamed of won’t be happening. Natural Light knows how crushing this is for our fans, so we’re stepping in to help preserve some of the freedoms of on-campus living. The Dorm From Home initiative awards one lucky 21+ student with a “Nattified” mobile dorm unit. The dorm comes equipped with all the college staples and a space to call their own while they sit out another semester.

21+ college students across America will face hundreds of hours of digital lectures and exams this semester without a sanctuary to relax and step away from their studies. With the college experience hanging in the balance, Natty Light created a solution that delivers the independence of the college experience without ever leaving home.

The Dorm From Home mobile unit will be parked right in your backyard or driveway and comes

equipped with all the college classics:

  • Flat screen TV
  • Heat/AC/Electric
  • Mini fridge
  • Lax volume policies
  • Gaming system
  • Other people optional
  • Chill vibes included
  • A semester’s worth of Natty Light beer
  • money to enjoy responsibly*

“Having to miss a semester on-campus is a devastating feeling for our fans,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “We could never replace the full experience, but Dorm From Home will give a piece of the college lifestyle back to one lucky fan and more importantly, it’s a reminder to the full Natty community that the college experience is worth celebrating, no matter where you are.”

For the chance to win, fans 21+ can post a photo on social with #DormFromHome and #contest to make the case why they deserve their own space this semester to dorm from home. Natty will select a winner based on the most creative and convincing argument that reflects the Natty Light personality and values.

The winner will receive their decked out mobile home to their doorstep at the start of the fall semester and will be theirs to keep.

No Purchase Necessary. Open to US residents who are 21+ and who are currently enrolled in an accredited college or university in the US or who were enrolled in an accredited college or university in the US within two (2) years prior to the time of entry. Ends 8/18/20. See Official Rules at naturallight.com/dorm-from-home for prize & details. Msg & data rates may apply. Void where prohibited. *Cash equivalent of 2 cases a month for 3 months

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of select grains producing a clean flavor, light body and satisfying refreshment.

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. 

Follow Natural Light: Facebook | Instagram | Twitter

Follow Anheuser-Busch: Facebook | Instagram | Twitter

Bud Light x Super Bowl x Post Malone

BUD LIGHT CALLS ON FANS TO HELP CHOOSE THE SUPER BOWL COMMERCIAL FEATURING POST MALONE

Bud Light Goes Inside the Brain of its #1 Fan, Post Malone, as he Stars In Two New Commercials for Bud Light and the Newly-Launched Bud Light Seltzer

NEW YORK, Jan. 29, 2020 — Today, Bud Light unveiled“#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up their biggest marketing moment of the year to the fans. Bud Light made two funny ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.

Starting this morning through Thursday, January 30, fans can visit Bud Light social channels to watch both commercials and share their input to help Bud Light make the decision on which advertisement to feature during Super Bowl LIV. Fans will need to tune in to the big game to learn which one Bud Light decided on.

“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”

Both advertisements take you into the brain of musician and Bud Light enthusiast, Post Malone. “#PostyStore” shows Post inside a convenience as he faces a decision a predicament: does he purchase his go-to drink Bud Light or the new Bud Light Seltzer? This predicament sparks confusion and mayhem in Post’s brain, and the store. Ultimately, he remembers that he’s rich and can afford to purchase both – who doesn’t love a happy ending? The second spot,“#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango. Post goes in for a sip and his senses begin to determine what it tastes like, how it smells and if he likes it. Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval.

“We are so fortunate to have two great Super Bowl spots this year, but only have room for one. We love this year’s Super Bowl campaign because not only does it feature our brand’s biggest fan, Post Malone, but we’re also giving people a chance to help us choose which spot to air,” said Andy Goeler, VP of Marketing for Bud Light. “Bud Light Seltzer offers another easy-drinking option that aligns with what our fans know, love and expect from Bud Light. We’re thrilled with the consumer response on the product so far and are excited to bring it to the Super Bowl stage with Post. The situation that plays out in Post’s head is one that many consumers might have too, but don’t worry, just like Post, you can get both Bud Light and Bud Light Seltzer too.”

“#PostyStore” and “#PostyBar”continues the campaign behind the Bud Light Seltzer narrative, previously introduced in the recent commercial “The Message” which ran during the NFL Playoffs, leaning into consumer’s questions of what is a hard seltzer and the difference between Bud Light and Bud Light Seltzer.

Bud Light Seltzer offers an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry.

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook, on Twitter at @BudLight and on Instagram at @BudLight

Bud Light Dive Bar Tour

The Bud Light Dive Bar Tour 2019 is continuing with it’s third stop of the year. On Wednesday, June 26th The Bud Light Dive Bar Tour is stopping in San Francisco with FLETCHER putting on an intimate performance for Pride.

This night is especially exciting for us as we are partnering with GLAAD to put on a special show together, to further celebrate Pride month. The evening will feature our special-edition Pride bottle, which donates $1 for every case sold to GLAAD, to assist in their efforts of creating a world where everyone can live the life they love. Additionally, Bud Light kindly requests guests to contribute to the efforts by making a small donation of $15 that will 100% go back to GLAAD and their ongoing efforts.

This show is one of the 5 tour stops this year including Judah & The Lion in Denver, CO that took place on April 29th, Brett Eldredge in St. Louis, MO on May 16th and now FLETCHER in San Francisco on June 26th. Two more Dive Bar Tour shows are slated for August 2019 in New York City and November 2019 in Miami, FL. Artists for the final two shows will be announced later this year.

Bud Light Dive Bar Sessions

Last week, Bud Light closed out another epic SXSW showcase with their Bud Light Dive Bar Sessions. This is the 4th consecutive year Bud Light has had a presence as the showcase and the shows did not disappoint.

The two-night event on March 14 & 15 was filled with electrifying performances from Saint PHNX, Minke, Walker Lukens, Sam Fender, Dreezy, Abhi the Nomad, Ivy Sole, and Thutmose at the Nuevo Leon Lot in Austin, TX.

Bud Light Super Bowl Music Fest

Bud Light Super Bowl Music Fest included performances by Aerosmith and Post Malone with special guest Swae Lee of Rae Sremmurd.

Other guests include Mark Cuban, Evander Holyfield, Guy Fieri, Teddi Mellencamp, Adam Richman (Man vs. Food), Robert Randolph, Emmitt Smith and more. The event trended Top 5 Worldwide on Twitter.

Check out Post Malone perform at the Bud Light Super Bowl Music Fest:
http://youtu.be/HQujdBVbNNM

Watch Post Malone and Swae Lee perform “Sunflower”:
http://youtu.be/pEQdWpyWMVY

Grab a little behind the scenes action of the Blue Carpet:
http://youtu.be/s69q0DvZWwE

Official Bud Light Super Bowl Music Fest Social Handles and Hashtags:
INSTAGRAM: @sbmusicfest
FACEBOOK: facebook.com/SBMusicFest
TWITTER: @SBMusicFest
HASHTAG: #SuperBowlMusicFest

Busch Light is Here For You Iowa

Iowa has been named the unofficial capital of Busch Light!

The state loves it so much that last year when one of their teams went on the road to Memphis for a Bowl Game, the Iowan fans drank the city COMPLETELY DRY of Busch Light.

In order to ensure this never happens again, Busch Guy has taken matters into his own hands ahead of the 2018 #ValeroAlamoBowl in San Antonio where Iowa will face-off Washington State.

Busch Guy has pulled out all of the stops to ensure the city is prepared for the onslaught of Busch Light lovers that will be in San Antonio for game day. Not only is Busch Guy making sure that more bars than ever are stocked with Iowans number one beer, but he’ll be reporting live from Texas over the next two days, monitoring beer supplies around the city and responding to fans via @Busch Twitter with the hashtag #BuschSafeHouse.

Check out the Busch Light Response Team on-site in San Antonio here: VIDEO LINK.

Burbank Beer Festival Returns

The Burbank Beer Festival will take over five blocks of Downtown Burbank with two sessions of craft beer sampling, bringing the best of budget-friendly fun, beautiful scenery and delicious brews to the California beer scene. Session 1 will be from 12:00 PM to 3:00 PM with Session 2 from 4:00 PM to 7:00 PM. As an added incentive, attendees who book a room at a Burbank hotel will receive two free tickets to the festival.

The ticket sampling sessions will feature tastings of over 85 craft beers on tap from scores of different breweries including: Lagunitas Brewing CompanyGolden Road BrewingRiley’s BrewingMt. Lowe Brewing Co.; Elysian Brewing Co.; Karl Strauss Brewing CompanyLincoln Beer CompanyGoose Island Beer Co.; Breckenridge BreweryCoronado Brewing Co.; Santa Maria Brewing CompanyConcrete Jungle Brewing ProjectWhite Claw Hard SeltzerThe Good Cider;Mike’sTap It Brewing Co.; Wiretap BrewingCalidad BeerThe Dude’s Brewing Company;24hour BeerBaja Brewing Co.; Brewyard Beer CompanyWiens Brewing Co.; Belching Beaver Brewery; and Trustworthy Brewing Co. with more to be announced.

In addition to the two ticketed sampling sessions, the Burbank Beer Festival will include a free street fair with a variety of vendors that will be open to all. DJs and performers will provide entertainment throughout the festival with live musical performances taking place on the main stage located at San Fernando Boulevard and Olive Avenue.

The festival is also a great opportunity to experience Downtown Burbank’s 400 shops and restaurants such as Pampas Grill, Neko Stop, Yard House, and the recently renovated Burbank Town Center featuring Cost Plus World Market, H&M, Carters/Osh Kosh B’Gosh and more. For more information on Downtown Burbank or to make restaurant reservations, please visit www.DTNBUR.com.

About Burbank Beer Festival
Fall Street Fair hours are from from 12:00 noon to 7:30 PM, and entry is free and open to the public. Tickets are $10-$45 and include a tasting glass and 3 ounce craft beer samples from more than 85 beers on tap. Individuals must be 21 years of age or older with a valid ID to enter the festival’s beer tasting blocks and to consume alcohol. Tickets will also be sold at the door while supplies last. Entry to the street fair portion of the event is open to all and free of charge.  For more information, please visit www.BurbankBeerFestival.com or www.dtnbur.com.

BET Pre-Party

Stars collided at Interscope Records’ annual BET Awards pre-party, held last night at Poppy in West Hollywood. The mesmerizing venue, known for dabbling with surrealism while catering to Hollywood royalty, opened its doors to an impressive list of artists, industry professionals and tastemakers. The evening was sponsored by Bud Light, Hennessy, Seedo and Lyft. DJs A-OH, Megan Ryte and Nitrane entertained the host of celebrity guests which included: Rae Sremmurd, Tory Lanez, Mustard, Kamaiyah, YG, Machine Gun Kelly and many more.

Machine Gun Kelly, 360 Magazine

Arin Ray, 360 Magazine

Christie Hsiao, 360 Magazine

Kamaiyah, 360 Magazine

Amber Grimes, 360 Magazine

Zach Iser, 360 Magazine

Photo Credit: Jerritt Clark for Getty Images | Cassidy Sparrow for Getty Images
Artist/Celebrity Complete List:
Alex da Kid
Angela Yee
Ari Lennox
Arin Ray
Asian Doll
Bas
Big Boy
Boogie
Brianna Cash
Busta Rhymes
Coach K
Cozz
Director X
DJ A-OH
DJ Drewski
DJ Megan Ryte
DJ Self
Ghazi Shami
Isaiah Rashad
Jace
James R
Jennifer Williams
K Camp
Kamaiyah
Karen Civil
Lecrae
Mack Wilds
Melii
Melody Thornton
Mereba
Machine Gun Kelly
Mitch
Moneybagg Yo
Mustard
Paloma Ford
Plies
Rae Sremmurd
RJMrLA
Serayah
Sevyn Streeter
Social House
Tory Lanez
YG
YFN Lucci