BIG MACHINE LABEL GROUP, REBEL MUSIC, AND GEFFEN RECORDS PARTNER ON BREAKOUT ARTIST KIDD G
Big Machine Label Group’s The Valory Music Co. proudly announces a partnership with Rebel Music and Geffen Records to bolster momentum for 18-year-old breakout recording artist Kidd G, as reported exclusively by BILLBOARD this morning. The Georgia-bred singer/songwriter joins The Valory Music Co.’s roster featuring superstar artists such as Thomas Rhett, Sheryl Crow, Brantley Gilbert and Justin Moore. The BMLG imprint will provide genre support through Country radio, commerce and marketing as Rebel Music and Geffen Records continue leading the efforts for Kidd G in various hybrid markets.
Kidd G has already achieved tremendous success with his breakthrough single “Dirt Road.” The chart-bursting track quickly landed on the Billboard Hot Country Chart as the official music video amassed five million YouTube views in little over a month and boasts 13M views to date. Kidd G’s unique strain of honest songwriting landed him on Spotify’s Country Artists To Watch in 2021 list and recently caught the attention of CMT, who hailed the song as “earwarming and undeniable.” His first release under the new arrangement follows the December launch of Teenage Dream: 1000 Miles from Georgia, a deluxe version of Kidd G’s debut EP. As recognition from TikTok to The New York Times accumulates, Kidd G’s fandom soars far beyond the immediate viral sensation.
ABOUT KIDD G
Growing up in the small Georgia town of Hamilton (population 1,130), Kidd G first found fame online through TikTok and SoundCloud, where he got his start posting songs he’d recorded with his friend Nolie Beats. In spring 2020 he caught the attention of Rebel Music, who signed him on the strength of his genre-warping talents. While early tracks like his debut single “Sorry” lean toward traditional hip-hop, he later brought an element of old-school country into his songwriting. As he continued posting his music on SoundCloud, Kidd G soon amassed a dedicated following undeniably drawn to his down-home charm and the honest detail of his lyrics.
As he continued exploring his country roots, Kidd G soon came up with “Dirt Road” – a nostalgia-soaked ballad that quickly went viral, its video surpassing 5 million YouTube views in little over a month. “I love country because it feels so natural to me, and you can really tell stories in the songs,” says Kidd G, naming Hank Williams Jr. among the artists he was raised on. Now having surpassed 1.5M monthly Spotify listeners, his tracks have seen radio play from KIXX Country Radio in Australia, and reached new peaks on highly coveted country playlists including Amazon Music’s ‘Country Heat’ (peaked at #2), and Spotify’s ‘Hot Country’ (peaked at #10). Following his new partnership with Big Machine Label Group’s The Valory Music Co., Kidd G is now back in the studio and eager to share all new music that will continue to showcase his unique raw talent.
“When we partnered with Kidd G last year, we knew it would take a special team to help him build his unique fanbase around the world. With Geffen and Big Machine Label Group on board with us he has a true dream team set up for him to win.” – Rebel Music Founder & CEO, Javier Sang
“Kidd G is the sound of the next wave of great Georgia artists who’ve combined Country & Hip Hop in their own unique way. Not unlike Jason Aldean or Brantley Gilbert before him, Kidd is a southern boy who will blur and ultimately stretch format lines.” – Big Machine Label Group President/CEO Scott Borchetta
“Kidd G is an incredible artist who has galvanized music fans with his powerful songwriting and his ability to bend genres. We are excited to be teaming up with Scott Borchetta and everyone at The Valory Music Co. to continue to grow Kidd G’s fanbase in the Country Music world.” – Geffen Records General Manager Lee L’Heureux