Posts tagged with "retail"

tech illustration by sara davidson for use by 360 Magazine

Lord & Taylor Digital Collective Store

The Saadia Group officially launched the iconic American brand Lord & Taylor as a digital Collective Store. From exclusive collaborations and merchandise to first-class service and unique events, this new chapter promises to bridge the 195-year heritage with a modern, innovative future.

As America’s first and oldest department store, Lord & Taylor has been the favorite store for generations of shoppers and launched the careers of several American designers. Alongside classic favorites, the updated assortment will focus on up-and-coming and emerging brands.

Jack Saadia, Principal and Co-Founder of The Saadia Group said: “The future of retail is fast and agile, mirrored by our team–which has managed to put together a fantastic assortment of merchandise and a website–in record time of less than 120 days. We are deeply committed to continuing the rich legacy of the brand in a progressive way. Today’s unveil is just the beginning.”

The platform is made to fit and evolve with the ever-changing customer. Stay tuned for exclusive collaborations, fresh assortments, new launches across categories and a robust private label offering filling up these limitless digital aisles in the next few weeks.

To learn more about the brand, visit Lord & Taylor’s website, and look out for further updates on the official social channels.

ABOUT THE SAADIA GROUP

The Saadia Group are the leaders in multi-category product manufacturing, wholesaling and retailing. Catering to a diversified portfolio of consumer products across multiple categories targeting all age demographics from Fashion Apparel in Men’s, Women’s & Kids, Footwear, Women’s Handbags, Home Textiles, Furniture/Décor & Tech Accessories and more. Their strategic investments in fashion brands utilizes their broad experience and leverages full complement of resources to grow and expand the business.

Through its Saadia Direct division, branded merchandise is sold exclusively at retail and outlet locations and online at NY and CompanyFashion to FigureLetoteNY and Company ClosetFashion to Figure Closet Lord and TaylorVintage Foundry coThe Chichome StoreXray Jeans, and Hybrid Green Label.

ABOUT LORD & TAYLOR 

Founded in 1826, Lord & Taylor is America’s first and oldest department store. The brand has been the favorite store for generations of shoppers and has a long history in fashion, launching the careers of several American designers. Its former flagship store, built in 1914, is now a landmarked building in New York City. Under Saadia Direct, the iconic American brand will make its digital comeback and will be relaunched as America’s first Collective Store.

Andine/Fred Segal illustration by Heather Skovlund for 360 Magazine

Andine Announces Fred Segal Limited Time Popup

ANDINE ANNOUNCES FRED SEGAL AS FIRST RETAIL PARTNER FOR LIMITED-TIME POPUP

The Loungewear and Sleepwear Brand Is Exclusively Launching Its Collection With The Retailer, Available In-Store and Online

Fred Segal, the iconic Los Angeles based multi-brand and multi-platform retailer, today announced a limited-time popup in partnership with loungewear and sleepwear label, Andine. The partnership includes the exclusive range of Andine’s soft, sexy, super-comfortable loungewear and sleepwear including the launch of Andine’s Stretch Lace collection and will serve as the brand’s first-ever retail home outside of their LA flagship and atelier. The collection is available today through July 16 exclusively at Fred Segal’s West Hollywood Flagship location.

Founded by Los Angeles-based designer Elisabeth Weinstock, Andine’s collection features a range of fabrics that you have to feel to believe.  From feather weight cotton batiste, the softest brushed French terry and the finest two-way stretch lace in feminine silhouettes providing the perfect, sexy fit. Every Andine piece including the Colette (cropped tank), Delphine (short), Rosario (long sleeve fitted t-shirt) and the Olivetta (legging) are designed, hand-cut and sewn at the House of Andine in Los Angeles.

Fred Segal is excited to announce our partnership with fellow Los Angeles brand, Andine, and serve as their first wholesale partner,” said Elisabeth Weinstock. “The brand’s effortless spirit and timeless sensibility is ideal for the Fred Segal customer.”

“Every woman is Andine. She’s a European ingenue who’s apartment smells like freshly brewed espresso and croissants in the morning, roses throughout the day and homemade exotic cuisine at night.  Andine knows the backstreets of Lisbon, the six-seat sushi bar in New York and the best art galleries in London. She’s the coolest girl you know or have yet to meet. Go out. Stay home.  Sleep over.  Andine is a brand designed for every woman,” said Elisabeth Weinstock. 

The collection, which ranges from $65-$295 is now available in-store Fred Segal.

Gwen Stefani and Saweetie illustration by Heather Skovlund (Photo Credit Meeno Peluce) for 360 Magazine

Gwen Stefani × Saweetie

GWEN STEFANI AND SAWEETIE TEAM UP ON EMPOWERING “SLOW CLAP”

Watch the video for “Slow Clap” HERE 

Global superstar Gwen Stefani adds yet another iconic pop collaboration to her catalog with the release of Slow Clap” featuring the multi-platinum rap star Saweetie. The empowering track, Stefani’s first single of 2021, is inspired by a mash up of sounds with Saweetie’s unabashed verses. “Slow Clap” featuring Saweetie is available now at all digital retailers via Interscope Records.

The “Slow Clap” video was directed by Sophie Muller, a long-time Stefani collaborator who also helmed the memorable clips for No Doubt’s “Don’t Speak” and Gwen’s solo track “Wind It Up.” Watch the energetic video HERE.

With lyrics about embracing resilience and staying confident despite feeling like an underdog, “Slow Clap” is classic Gwen: “Been the champion, rang the bell / Rocked the bottom, been through hell,” she sings. “Climbed the mountain, now I’m well / I just feel like coming back for the belt.”  Saweetie, whose forthcoming debut album featuring recent drops with Doja Cat (“Best Friend”) and Demi Lovato (“My Girlfriends Are My Boyfriend”), reinforces this confidence with bold and unapologetic lines: “My favorite position is CEO check the stats / Me and Gwen Stefani snatchin’ wigs on the track.”

“Slow Clap” builds on the momentum of “Let Me Reintroduce Myself,”which reached No. 1 on the iTunes chart upon its release. In 2020, Stefani also had two No. 1 hits on Billboard‘s Hot Country Songs chart with fiancé Blake Shelton, “Nobody but You” and “Happy Anywhere,” and reissued her holiday album, You Make It Feel Like Christmas, with two new songs, including “Here This Christmas” co-written with Ryan Tedder.

A three-time GRAMMY Award winner, Stefani has achieved global success as a performer, songwriter, and frontwoman of No Doubt, and a multi-platinum solo artist, among other accomplishments. To date, she’s sold more than 50 million units worldwide. Her 2015 solo album, This Is What the Truth Feels Like, debuted at No. 1 on the Billboard 200. She also spent five seasons as a coach on the Emmy-winning NBC series The Voice where she led contestant Carter Rubin to be crowned the season 19 winner. The classic warmth of “Slow Clap” sets the tone for what fans can expect from Stefani as she plans to release more music this year.  

Gwen Stefani – “Slow Clap feat. Saweetie”
Retail
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Photo credit: Meeno Peluce

Online shopping illustration by Heather Skovlund for 360 Magazine

Digital Transformation: ByondXR

Digital Transformation: ByondXR Develops virtual commerce platform used by World-leading Retailers

Web-based Virtual eCommerce: Transforming the Future of Retail

The online shopping landscape is continuously changing, with companies finding new solutions to bring unique experiences to their customers. When the coronavirus pandemic shook the world, brands had to adapt to the virtual landscape, as in-store shopping became nearly impossible quickly. With the fear and apprehension that the pandemic created, naturally, people lost the motivation to shop in-person as much as they used to.

Companies that rely on physical shopping lost their customers and floundered, while companies that already had a significant digital presence increased their business. As businesses struggled to stay afloat, ByondXR, a company specializing in building online virtual storefronts and showrooms, was positioned to assist them in building their digital presence and offering new experiences for customers despite the pandemic.

Industry veterans Noam Levavi and Eran Galil founded ByondXR in 2016, intending to help businesses acclimate themselves to the growing virtual commerce market. Having as much familiarity and expertise with online retail merchandising as they did, after COVID-19 quarantining forced people to isolate themselves and remain in their homes, companies like Lancôme, Target, and P&G turned to ByondXR for their technical know-how.

Their innovative technology caters to wholesale and retail businesses who seek to improve their digital marketing presence. With their team of experts, they truly revolutionize the virtual commerce market by creating the most stunning visual web experiences that significantly improve conversion rates, engagement, and reduced return rates.

The virtual showrooms allow customers to browse through a store as if they were moving through a physical space. Customers can pan around, viewing colorful and appealing displays of items. By simply clicking on an item or display, an information box pops up where the customer can view more info about the product, interact with the product in 3D, or place the product in their physical space using ByondXR AR capabilities. To close the loop, users can click to purchase the products directly.

Using the full 3D store simulation that ByondXR creates for top fashion retailers, the Virtual Merchandising teams invite VM, store managers, and customers to take immersive virtual tours of their digital storefront. Visitors can view and interact with new clothing and merchandise hanging on racks and displayed on tables or mannequins by visualizing the store, its fixtures, and garments.

This kind of experiential retail provides customers with a far more interactive and engaging experience than simply scrolling mindlessly through pages and pages of products on Amazon or any other retail website. Customers can view items and read product descriptions on a company website as much as they like, but online shopping can rarely be as effective as shopping in a real, physical store. These virtual storefronts give customers the feeling of in-person shopping without leaving their homes and risk getting sick.

The broad range of clients that ByondXR has worked with have found that customers are looking for new shopping experiences, different from the ones that they are used to, especially when over-use of traditional digital shopping venues has rendered them mundane and unengaging. Virtual storefronts like those they have built for Lancôme and P&G are only the beginning of ByondXR’s technological revolution.

Take, for example, 3D visualizers that they have created for home decor companies like CaesarStone. In these online stores, customers can view a realistic 3D room like a kitchen or a child’s bedroom. With a click of a button, they can place down a crib or a wardrobe in this 360 environment, viewing the item in a digital space as if it were actually in their home and use AR to visualize the product in their own home. They can change the decorations and furniture’s colors and designs and pan around, viewing the items with the depth and authenticity that they would get from a physical store.

One of the most important parts of buying a piece of furniture is visualizing what it might look like in a customer’s own home, and with technology like this, customers won’t be left scratching their heads in the middle of a store. No more wondering what a product might look like when delivered to the customers’ houses with ByondXR storefronts, and they get what they see.

The public interest in digital shopping has only grown since its inception, and the global pandemic has only sped up the growth of virtual commerce. The boom in digital shopping has led to such revolutionary techniques as ByondXR’s virtual stores and showrooms seem to have ushered in the future of shopping, where people can browse items and walk-through stores without ever leaving their homes.

As the pandemic continues, both in the US and abroad, the apprehension that people feel about shopping in person has only increased. People don’t want to risk getting the virus and then spreading it to their friends and family, and so they have turned to online shopping in droves to fill their needs. Although the most important aspect of retail business is to provide customers with quality products, the aesthetics and the art of the way these products are displayed play a large role in what brands customers decide to shop with.

With this kind of technology becoming more and more popular with companies and with the customers that they serve, the question arises: Will shopping ever return to the way it was before?

The pandemic has certainly altered the world forever, but many have wondered if customers will return to physical stores once they can safely and healthily do so. With specialized technical advancements in the virtual commerce market like those that ByondXR provides their clients with, customers may decide that they don’t have to visit stores in person to get what they need.

In fact, home decor technology of the kind they built for Caesar Stone is often found more useful to customers than shopping for furniture, tiles, or decorations in person. Why go to a physical store if customers can get the same experience by shopping online from the comfort of their homes while losing none of the in-person stores’ appeals?

There is also another angle to it: while utilizing VR, retail brands can improve brand messaging, boost online influence, and create unique touching points with customers, something that regular eComment lacks.

No matter what the future holds for the virtual commerce market, ByondXR and their CEO Noam Levavi have positioned themselves at the forefront of digital shopping innovation, and they are ready to meet the next challenge head-on.

Design and cleanliness story illustration by Gabrielle Archuleta for 360 magazine

COVID GUIDANCE: The importance of TOP-DOWN CLEANING

Robin Wilson launched Robin Wilson Home in 2000 and created a conglomerate that covers eco-design, licensed products, interior design, and real estate development. Her brand has generated over $82 million in wholesale revenue from sales of cabinetry and textiles. She became the first Black woman with a line of hypoallergenic textiles sold nationwide at Bed Bath & Beyond (now in Wal-Mart), among other retailers. Her book, CLEAN DESIGN: Wellness for your Lifestyle was #1 on Amazon and focused on eco-friendly designs and hypoallergenic products for consumers.

Recently, the lifestyle expert introduced the practical aspect of Top-Down Cleaning. In this era of quarantines and lock downs, the last thing anyone wants to do is add to our work load – and a few simple tips will help you maintain a clean and healthier living space!

The Statistics

Sixty million Americans – that is one in five of us – have asthma and allergies. We sneeze, sniffle, and itch. Expose us to a whiff of dust, a gust of pollen, a sniff of perfume, or an encounter with an inquisitive dog or cat, and before we know it, our airways start to close up, and we begin to cough, wheeze or struggle to breathe.

With COVID in the air, the last thing we need is an inflammatory response. So cleaning your space has never been more important. Remember that asthma and allergies cannot be cured, but they can be managed. We can reduce symptoms by avoiding the allergens that trigger them. Unfortunately, the average home is full of allergy and asthma triggers, which means the place that should be your sanctuary can be a major source of allergenic triggers.

What is Top-Down Cleaning?

Most people create twice the cleaning work by first cleaning the floor, softa, tabletop or countertop and then cleaning the lights, ceiling fan or cabinets – only to see dust drift downward.

Solution: Clean from the top-to-bottom. In fact, if you have a second level, start upstairs and then work your way downstairs. Start at the highest point and make sure you have the following tools: paper towels, microstatic dust mitt/cloth, microstatic duster/floor sweeper, HEPA vacuum and a non-toxic cleaning solution. Cleaning solutions should include: baking soda, vinegar, toothpaste and Coca Cola.

Starting at the Top

We forget that walls are one of the largest surfaces in our spaces. Use a microstatic duster cloth/mitt to rub gently along the walls starting at the ceiling line and let the dust fall. As well, make sure to swipe over light receptables, ceiling fans or chandeliers.

Surfaces

Then clean the surfaces, starting with the highest-level lamp, bookcase, window treatments, cabinet or closet shelf. Allow dust/dirt to fall. As you work you way down, you will find that you need to vacuum or wipe down surfaces.

As mentioned earlier, there are a few tricks that involve cleaning solutions that are non-toxic.

1.       Toilet Ring Solution: Pour Coca Cola into your toilet overnight, and use toilet brush in the morning and the stubborn ring will disappear (may have to be repeated dependent on the level of stain) by morning.

2.       Crayon Marks: Use toothpaste. Smear on the mark and let sit for about 20 minutes. Using light brush strokes, and the crayon should be removed, or at least diminished.

3.       Stained Baking Sheets: to make them look new, use vinegar and baking soda. Coat pan with baking soda. Pour a layer of white vinegar on top. You may see slight bubbling. Let sit for 4 hours. Use gloves and a brush in circular motion. Watch the surface start to look new.

Finish at the Floor

The last thing that you need to do in your space is clean the floor.

1.       Make sure to invest in a HEPA filter vacuum as the dust and dirt is stored in a chamber (unlike older vacuum units that sometimes-added dust back into the space), and the canister can be emptied outside.

2.       Before you clean, you might want to make sure that you remove rugs and shake them outside.

3.       Run a microstatic dust cloth over the floor before you vacuum so that you can ensure that minimal dust flies around.

One tech solution that many working from home families are investing is an electronic robot vacuum that can be programmed to work during the day in various rooms. Some floor robot vacuums have HEPA filters, and can be a great option if you have a pet and want to make sure to limit buildup of dander and hair on your floor.

[SIDE BAR] For a space that follows CLEAN DESIGN protocols, it is important to replace a few items:

1.       Change your older model vacuum to a HEPA vacuum to effectively limit dust in the space. Especially important if your home is near any location that had recent fires.

2.       Change your vinyl shower liner to a nylon shower liner to minimize mold.

3.       Review the window treatments and find options that can be laundered and are not ‘dust catchers’ or which can be easily vacuumed.

4.       Replace your pillow after 3 years if it has not been washed frequently or covered with a zippered liner.

5.       Think about using your window screens so that you can open your windows for 5 minutes daily.

SIDEBAR

Leading triggers include:

  • Dust mites in beds and pillows
  • Dander from pets
  • Mold growth in walls, bathrooms and basements
  • Pollen from outdoor trees and grasses in your hair that infiltrates your sleep space or living room sofa
  • Fumes from cooking and chemical cleaners
  • Toxic or environmentally unfriendly building materials that permeate indoor air

Remember, you can change that by using the strategies in the book, Clean Design: Wellness for your Lifestyle (Greenleaf, 2015). Create a healthy home environment that manages indoor air quality and protect your family from dust, mold, pollen, fumes, odors, airborne toxins, chemicals and other substances. Create a home environment that nurtures good health.

According to the American Lung Association, “poor indoor air quality can cause or contribute to the development of infections, lung cancer…headaches, dry eyes, nasal congestion, nausea, and fatigue” in anyone, not just those who suffer from asthma and allergies. We can all benefit from living in a more pure home environment.

More physicians are convinced that there is a link between environmental toxins, indoor air quality and allergies. Chemicals we are exposed to in our homes and offices have the power to make us sick, and we can improve our health and wellness using Clean Design principles.

Shopping for Hypoallergenic Options

The pandemic made both me and my clients realize that the CLEAN DESIGN HOME which sells our retail products is more important than ever – and that we should find non-toxic cleaning options and information for day-to-day living, especially since so many of us are working from home. I have pivoted to focus on building out the product line, and have just licensed our brand. So much information involves simple non-toxic options– the ideas are rooted in my bestselling book, Clean Design: Wellness for your Lifestyle.

About Robin Wilson

Her design projects including the White House Fellows office, a part of President Clinton’s Harlem office, and the rustic beach cottage of Robert DeNiro – each project had a very quick turnaround and exacting standards. She was named to the Top 100 Female Founders List in 2020 by INC magazine. Her eponymous licensed brands of textiles is sold at retail and hospitality. She is also in the process of creating Design+Build projects. She is author of two award-winning books: Clean Design She is the first woman with a branded line of custom cabinetry that was sold by over 400 independent kitchen dealers nationwide (2009-2018). First featured in Oprah’s magazines and extensive media coverage since 2005. In May 2013, her furniture line, Nest Home by Robin Wilson, premiered at the International Contemporary Furniture Fair (ICFF) in New York. In 2014, she partnered with consumer products giant Panasonic to promote their latest line of cutting edge products for the home.She is an ambassador to the Asthma & Allergy Foundation of America, and previously served on the board of the Sustainable Furnishings Council.

Q×A with Jerrimiah James

This holiday season, 360 Magazine had the chance to converse with up and coming sustainable designer and entrepreneur Jerry Buckner. Read our interview below, as well as about the brand, based in Atlanta

1. What was your defining moment regarding understanding the impact of the fashion industry on the environment?

My defining moment… After reading the report “A New Textiles Economy: Redesigning Fashion’s Future,” I realized two things; first, I tied success to wastefulness and secondly it didn’t matter what fight I was fighting, gay, black, growing up disadvantaged… none of it mattered if there wasn’t a planet with conditions healthy enough for the good fight to be won. I realized at the end of the day the throne means nothing because winter is coming.

2. What are your thoughts on the rise of the “eco-conscious” shopper? Is it a fad?

I think it’s going to take a complete dismantling and a rise is not the same as an overthrowing. Is it a fad? The better question would be can we afford another fad if it is?

3. Is eco-conscious retail inherently a luxury?

No not at all. When we know better we do better. Moreover, then we are more likely to do what is right. I’ve had the opportunity through my company Jerrimiah James to outfit men and women in pieces that they could otherwise not afford and here is how. When I select pieces from the closets of friends who have the luxury of shopping extensively I share with them the cost paid for these pieces to wind up in their closets unworn. It’s not about guilt its about empowering clients to share for the planet’s sake.

4. How has the Atlanta community responded to the venture?

It could not be better received. I’ve been asked to speak on the radio, participate in panel discussions, held a call to action event and have also gained the support of many Atlanta Influencers. I still have a long way to go before I have catapulted Atlanta to the forefront of the global fashion industry’s sustainability concern, but with continued support from the city in my endeavor to bring a“wear”ness to this issue I am confident I will make the experience of resale and rental a more desirable experience

5. Where do you see yourself and your company in five years?

In the next five years I see myself as a prominent voice and force in circularity in retail as well as an advocate for transparency in fashion, and for policy that does not allow for the creation of a product at the expense of the creator, that is planet earth.

6. Who are your style heroes?

It’s a privilege to wear the clothes, attend the parties, and meet the men and women instrumental in the Fashion culture. I’m grateful. If clothing brings us together then there must be enough minds in this group to solve the problems caused by the production of it. My style heroes are the men and women, shoppers and creative directors, courageous enough to go against the flock. Brands like Stella McCartney, Brother Vellies, Reformation, Grailed, and Toms.

JERRIMIAH JAMES LAUNCHED AS ECO-CONSCIOUS RETAILER AIMING TO SPREAD A “WEAR” NESS 

Buckner, founder of Jerrimiah James, has been in the fashion industry for over 10 years and has navigated the realm of high-end retail, moving within circles of influence and affluence. While outfitting the lifestyles of an upscale clientele including entrepreneurs, high profile actors, actresses, models, music artists and well-known athletes, Buckner gained an acute awareness of the connection between a steady increase in sales of designer garments and the subsequent discarding of those garments. Buckner realized how significantly a “single-use” wardrobe item contributes to the global waste problem. The textile industry, Buckner discovered, uses an incredible volume of non-renewable resources to produce clothing that is eventually lost to landfill and incineration. Additionally, nearly 93 billion cubic meters of water annually and 20% of global industrial water pollution can be attributed to the dyeing and treatment of textile products.

The over-consumption and underutilization of clothing led to Buckner’s founding of Jerrimiah James which creates a new standard for conscientious consumers by providing the opportunity for luxury shopping resale and rental. As a membership resale and rental fashion service, Jerrimiah James caters to Atlanta-based influencers, artists and creatives. This format emphasizes garment sharing through a platform that introduces a meeting of both the minds and style.

“I had never given it thought before and, that was concerning because I find that the things that often cause the most damage are the things that we do thoughtlessly. Our vision of a planet as beautiful as the fashion we wear is a real possibility if we bridge the gap by creating circularity in our use of apparel,” states Buckner. “Circularity is the new black!”

Through this peer-to-peer e-commerce wardrobe platform, Buckner introduces the street fashion individual and environmental enthusiast, an opportunity for consumers to choose the pieces that will make the experience a lasting one and a sustainable solution for the planet.

In 2020 Jerrimiah James was named as a finalist in The Fashion Group International’s 24th Annual Rising Star Awards’ “New Retail Concept” category.

Streaming, tv, film, Nielsen story illustration by Kaelen Felix for 360 MAGAZINE

STREAMING PLATFORMS LEADING THE WAY 

IN ON-SCREEN DIVERSE REPRESENTATION

Diversity at all-time high due to growing television landscape but notable disparities persist

The explosion of new television platforms across broadcast, streaming and cable has led to an increase in on-screen representation of diverse identity groups, according to Nielsen’s latest Diverse Intelligence Series report: Being Seen on Screen: Diverse Representation and Inclusion on TV. 

Among the 300 most-viewed programs in 2019, 92% had some level of diversity in the cast (i.e. women, people of color or LGBTQ+). Whites, African Americans and LGBTQ+ had the largest overall share of screen while Women, Hispanics, Asians and Native Americans were underrepresented relative to their population estimates. The report uncovers notable differences in identity group representation across different platforms; with streaming over-indexing on representation for certain identity groups versus traditional broadcast and cable.

In this report, Being Seen on Screen: Diverse Representation and Inclusion on TV, Nielsen reports on scripted, reality, variety and news programming on key metrics: 

  • Share of Screen (SOS): composition of the top 10 recurring cast members in a program
  • Inclusion Opportunity Index (IOI): compares the SOS of an identity group (e.g. women) to their representation in population estimates
  • Inclusion Audience Index (IAI): compares the SOS of an identity group to their representation in a program’s audience.

The report is powered by Gracenote Inclusion Analytics, a new solution delivering cutting-edge metrics created from Gracenote content metadata and Nielsen audience measurement data, providing the industry with consistent and reliable measurement of granular viewing. The report also leverages Gracenote Video Descriptors, metadata relating to story, mood, character, theme and scenario in each program. 

Key insights from the report include:

Overall, representation of diverse identity groups in on-screen programming is low across all media platforms. Streaming fares better for inclusion followed by broadcast and cable. Viewing audiences are increasingly seeking content that tells their stories. As a result, people are migrating to platforms that have broad and more diverse content offerings. 

  • Representation by platform (Broadcast, Cable, Streaming): Nearly one-third of the content on cable doesn’t have parity representation of Indigenous, People of Color (Black, Native American, Asian & Pacific islander, Hispanic/Latinx, Middle eastern/ North African, Multiracial), Women or LGBTQ talent. 
  • Subscription video on demand (SVOD) programming represents several identity groups e.g. Blacks, Hispanic and Asians well, helping us understand, in part, why more diverse audiences are subscribing to streaming services than the general population.
  • Representation of identity groups by genre (e.g. comedy, drama, news): 
    • While women are not well represented in any single genre, the highest representation for women is in science fiction, drama, comedy and horror. 
    • Women have the lowest representation in news. 
    • People of color representation is at parity in music and drama, followed by science fiction and action and adventure.  
    • People of color have least relative representation in news. 
    • News does prominently feature LGBTQ talent on-screen. 
    • Reality and horror programming also prominently feature LGBTQ talent. 

All audiences, regardless of how they identify, like to see diversity in the content they view on TV. Programs that represent multiple identity groups evenly yield higher overall audience ratings for all viewers when compared to shows that have a significant over or under representation of any one identity group.  

Quality of representation matters too. The themes and narratives depicted on-screen can contribute to identity formation and social perceptions. As the industry seeks to improve diversity on-screen, content creators and publishers should consider the context in which women, people of color, and LGBTQ+ talent are presented. Equally important is investing in marketing those diverse programs so that they are watched.

  • Women insights
    • Comprise 52% of the U.S. population; show up on screen only 38% of the time
    • Women 50+ years old 
      • 60% less likely to see themselves in programming than in the general population, and 2x the representation of men 50+
      • Women 50+ comprise 20% of the population and 20% of all TV viewers, but have a SOS of less than 8%
      • Men 50+ years old are 17% of the total population and have SOS of 14%
  • LGBTQ+ insights
    • 1 out of 4 top performing programs across cable, broadcast and streaming have relative representation of LGBTQ+ cast members 
    • Total SOS for LGBTQ was 7%. LGBTQ people are 4.5% of the population so across all platforms we see fair representation
    • The highest level of representation is on SVOD (8% SOS), followed by cable (7%) then broadcast (5%). 

Aligning representative casting and content themes is an area of opportunity. In the programming where identity groups see themselves represented at parity, these are the themes that are most present: 

  • Latinas: dysfunction, emotional, suspenseful, melodramatic, police stations
  • Black women: emotional, personal relationships, sons, investigation, rivalry
  • Black men: investigation, thrilling, streets, pursuit, teamwork, discovery
  • East Asians: challenge, courage and bravery, justice, sons, discovery
  • South/Southeast Asian males: thrilling, awakening, offices, courtrooms
  • White women: friendship, family, love, husbands, daughters

Nielsen’s findings aim to show media owners the degree to which their programming is inclusive, coupled with the diversity of the audience they draw. Additionally, brands and agencies will now be able to measure their advertising investment and alignment to inclusive content. The identity groups measured included: Female, Male & Expansive Gender Identities, Black/African American, Hispanic, Asian & Pacific Islander, Middle Eastern/North African, Multiracial, White, Native American/Native Alaskan, and Sexual Orientation. The data, which was both intersectional and granular, enables Nielsen to look at specific identity subsegments like Afro-Latino or Southeast Asian. 

“At Nielsen, we believe that the audience is everything and that inclusion is a prerequisite of a healthy media ecosystem, ensuring all communities and individuals are heard and seen,” stated Tina Wilson, Nielsen EVP, Media Analytics and Marketing Outcomes. “The call for inclusive programming that breaks traditional stereotypes and gives a voice to underrepresented groups has never been louder.”

“This work underscores the essential importance of on-screen representation in an increasingly diverse audience landscape,” said Sandra Sims-Williams, Nielsen SVP, Diversity, Equity and Inclusion. “Not only is the business case for inclusion made but it also provides practical recommendations on how media companies can address inclusion gaps. This is a must-read for any media professional who wants to be part of the change that today’s television viewers demand.”

For more details and insights, download Being Seen On Screen: Diverse Representation & Inclusion on TV. Please visit nielsen.com/inclusionanalytics to learn more. Join the discussion on Facebook (Nielsen Community) and follow us on Twitter (@NielsenKnows).

ABOUT NIELSEN 

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Mina Tocalini, 360 Magazine, Woman at Computer

What happens to the home and economy when women leave the workforce?

The pandemic-induced recession forced many women to drop out of the workforce, with research showing they were much more likely than men to give up jobs so they could take care of children when schools went online.

The consequences of these decisions may go beyond each individual, though. 

“They could have large repercussions for the economy, the home, and society as a whole, says Andi Simon (www.andisimon.com), a corporate anthropologist, founder of Simon Associates Management Consultants, and author of the upcoming book Rethink: Smashing the Myths of Women in Business.

Some ramifications of this 2020 exodus from the workforce for women could include:

  • A drop in consumer spending. When one spouse loses a job, whatever the reason might be, it means an immediate and sudden drop in income for that household. “The impact on household earnings will lead to reduced spending,” Simon says. “That will have ripple effects throughout the economy.”
  • An impact on women’s careers and advancement. Eventually, many of these women will no doubt go back to work, but how well they will be able to just pick up their careers where they left off could be another matter, Simon says. “Will they have lost ground in the line for promotions to men who didn’t take any time away from work?” she asks. “Also, depending on how slow the recovery is, rejoining the workforce might not be that quick and easy.”
  • A reduction in demand for family-related industries. When both spouses work outside the home, couples often need to make use of services that developed or grew because one adult – usually the woman – wasn’t around to take care of certain household duties. For households where a mother is now back in the home, that has changed. “They no longer need to pay someone for childcare services,” Simon says. “In addition, the need for house-cleaning services is likely to drop.”
  • Changes to retail markets. A woman who stays home with the kids has different needs than a woman who commutes to an office each day, and those differences could be reflected in the world of retail, Simon says. Just as an example, there could be a drop in demand for makeup. Sales of business attire for women may plummet – or at least take a hit as more casual, comfortable clothes become more important wardrobe necessities. Restaurants could continue to struggle as people eat out less and cook at home more.
  • Entrepreneurial urges could shift to home businesses. Some women could still keep their career mindsets and try to establish their own businesses run from their homes, Simons says. But she cautions that there are questions about just what those businesses might be since some potential areas – such as marketing, consulting, and business coaching – have seen a downshift in demand for their services. “That leaves you to wonder just how viable setting up a home business might be,” Simon says.

Despite all those concerns, some good can come out of this period as well for women who want a better life both personally and professionally, Simon says.

“If you’ve not been satisfied with your career and your life, this could be an opportunity to rethink and rewrite your personal story,” she says. “You need to imagine what you want to become, focus on how to make that possible, and then begin to take steps to make it happen.”

About Andi Simon

Andi Simon, Ph.D. (www.andisimon.com), author of the upcoming book Rethink: Smashing the Myths of Women in Business, is a corporate anthropologist and founder of Simon Associates Management Consultants (www.simonassociates.net). A trained practitioner in Blue Ocean Strategy®, Simon has conducted several hundred workshops and speeches on the topic as well as consulted with a wide range of clients across the globe. She also is the author of the award-winning book On the Brink: A Fresh Lens to Take Your Business to New Heights. Simon has a successful podcast, On the Brink with Andi Simon, that has more than 125,000 monthly listeners, and is ranked among the top 20 Futurist podcasts and top 200 business podcasts. In addition, Global Advisory Experts named Simons’ firm the Corporate Anthropology Consultancy Firm of the Year in New York – 2020. She has been on Good Morning, America and Bloomberg, and is widely published in the Washington Post, Los Angeles Times, Forbes, Business Week, Becker’s, and American Banker, among others. She has been a guest blogger for Forbes.com, Huffington Post, and Fierce Health.

Global AI Spending to surge by 120% and hit $110bn by 2024

By Jastra Kranjec

Recent years have witnessed a swell in the adoption of artificial intelligence solutions, revolutionizing industries, and helping businesses boost growth. The rising volume and complexity of business data are set to continue driving AI adoption in the following years, causing a surge in global AI spending.

According to data presented by BuyShares.co.nz, global artificial intelligence spending is expected to surge by 120% and hit $110bn by 2024.

Global AI Spending Jumped 33% YoY, Despite COVID-19 Crisis

Businesses across the world use AI technology to be innovative and scalable. Using automation, deep learning, and natural language processing can improve their decision-making, efficiency, speed, and help predict trends.

In 2015, companies and organizations worldwide spent $5bn on implementing AI systems in their business, revealed the IDC 2020 Worldwide Artificial Intelligence Systems Spending Guide. In the next three years, this figure jumped five times to $25bn. Statistics show that 2019 witnessed a $37.5bn worth of investments into AI business solutions, a 650% jump in four years.

Increased investments in AI technology continued in 2020, with organizations expected to invest $50.1bn in AI systems, despite the COVID-19 crisis. The following years are set to witness remarkable growth in global AI spending, with the figure surging by almost 120% to $110bn by 2023. 

Automated customer service, sales process automation, automated threat intelligence and prevention, and IT automation were the leading use cases for AI in 2020, accounting for nearly a third of total AI spending this year. However, the IDC data show that automated human resources, IT automation and pharmaceutical research and discovery are the fastest-growing use cases.

Life Sciences and Retail Lead in Adoption of AI

The IDC data indicate the retail industry and the banking sector are expected to spend the most on AI solutions in 2020. The retail companies primarily focused their AI investments on improving customer experience via chatbots and recommendation engines. Banks are expected to keep investing in AI-driven fraud prevention and program advisors. Discrete manufacturing, process manufacturing, and healthcare round out the top five industries for AI spending this year.

The life sciences sector, including biotech, pharma and biomedical companies, has the most significant share of organizations that have adopted AI, revealed the Capgemini`s AI-Powered Enterprise survey.

Statistics show that 67% of organizations operating in this market adopted AI at scale, while another 33% launched AI pilots that are still undeployed in production. The retail industry ranked second, with 51% of companies utilizing artificial intelligence technology. The consumer products sector follows with a 44% share.

The Capgemini data show the automotive industry represents the fourth-leading sector, with 17% of companies successfully using AI in production. Another 49% of automotive companies have deployed a few use cases in production on a limited scale. The telecom industry follows, with a 14% and 57% share, respectively.

The full story can be read here: https://buyshares.co.nz/2020/10/20/global-artificial-intelligence-spending-to-surge-by-120-and-hit-110bn-by-2024/

Rita Azar Illustrates an Eyewear Article for 360 MAGAZINE

Luxottica Hacked

By Justin Lyons

According to Italian press sources, Luxottica was the victim of a cyberattack Saturday.

Luxottica owns eyewear brands like Oakley, Ray-Ban, Coach, Chanel and Versace as well as retail brands like LensCrafters, Sunglass Hut and Target Optical. It is the largest eyewear company in the world with more than 80,000 employees.

SecurityOpenLab, an Italian cybersecurity site, said its sources confirmed Luxottica offices suffered a complete system failure due to ransomware attacks, shutting down operations in Italy and China

SecurityOpenLab also said union sources confirmed that workers received an SMS message saying the second shift on Sept. 21 had been suspended.

Users began reporting an inability to reach sites for LensCrafters, Sunglass Hut, Ray-Ban and other Luxottica brands on Saturday. It was also reported that One Luxottica, a user portal for the company, was down, but it appears to be up again at the time of writing.

BleepingComputer spoke to Bad Packets, a cybersecurity firm, who told them Luxottica used a Citrix ADX controller device, which is vulnerable to CVE-2019-19781, a flaw in Citrix devices.

This flaw is exploited by ransomware actors as it provides network access and credentials used to deeper infiltrate a network.

Luxottica took the servers to its eyewear brand websites offline. While websites for Oakley, Ray-Ban, Coach and more are accessible now, a manager at LensCrafters storefront told 360 MAGAZINE that the Ciao operating system crashed Saturday and that they still have little to no ability to process insurance or complete transactions.

Though Luxottica has not made a public statement, the same source told 360 MAGAZINE that IT support was unavailable while systems were down. LensCrafters is currently logging orders for a later date when systems are back up.

360 was also told that LensCrafters will offer 50% off frames and lenses for the inconvenience to customers.