Artycapucines Collection, seeing six leading contemporary artists bring their unique visions to Louis Vuitton’s timeless and feminine classic: the Capucines bag.
This fourth chapter of the collection is further proof of how the iconic bag can inspire unbridled creativity.
Six international artists – Amélie Bertrand, Daniel Buren, Peter Marino, Park Seo-Bo, Ugo Rondinone, and Kennedy Yanko – have transformed the blank canvas of the bag named after Rue Neuve-des-Capucines, the Parisian street on which Louis Vuitton opened his first store in 1854.
Each bag in the 2022 Artycapucines Collection will be released in a limited edition of 200 and available in Louis Vuitton stores worldwide.
For the Spring-Summer Men’s 2023 Spin-Off show in Aranya, China, the Maison expanded on the idea of the magnified playground first introduced in Paris in June. In a collaborative effort between Chinese directors Jia Zhangke and Wei Shujun, the cinematic show portrayed themes of childhood, discovery and community.
The story took its audiences to Aranya beach, a relic of the Ancient Silk Road, where the live show unfolded in a vast sandscape, representing the infinite possibilities of craftsmanship. Live-scored by the Beijing-based instrumental band Sleeping Dogs, the show featured a performance choreographed by dancer Hou Ying.
‘Collection ∞’ Aranya, September 2022:
Aranya
There are as many grains of sand on our planet as there are stars in the galaxy. Yet in the eyes of a child, the vastness of sand never poses an impossibility. It invites opportunity. In the sandbox and on the beach, children instinctively build sandcastles: constructs of the imagination that turn dreams into reality. For the Spring-Summer 2023 Spin-Off show in Aranya – designed by the Louis Vuitton Studio Prêt-à-Porter Homme – the Maison expands on the idea of the magnified playground first introduced in Paris in June. A cinematic prelude titled Mirage created in a collaborative effort between Chinese directors Jia Zhangke (producer of the prelude) and Wei Shujun (director of the prelude) – who also serve as directors of the show itself – portrays themes of childhood, discovery and community. Shot in the city of Dunhuang, on the edge of the Gobi Desert – once a frontier garrison on the Silk Road – the film stages a contemporary meeting between East and West reflected in the poetry of history. The story takes its audiences to Aranya beach where the live show unfolds in a sandscape moulded with the tools at the root of a collection founded in the infinite possibilities of craftsmanship. Live-scored by the Beijing-based instrumental band Sleeping Dogs, the show features a performance choreographed by the Chinese dancer Hou Ying.
Collection ∞
Imagination is at the heart of Louis Vuitton. A visual manifestation of our hopes and ideas, it has the power to heal, regenerate and uplift us. The Spring-Summer 2023 Men’s Collection was conceived and created by the Louis Vuitton Studio Prêt-à-Porter Homme: an ever-evolving ecosystem of creative minds, who welcomed Virgil Abloh to the Maison in 2018 and expanded during his eight seasons of artistic direction. A living testament to his talent for bringing people together, they populate a creative playground more than a century in the making. At the timeless core of the Louis Vuitton studio is the belief that imagination – creatorship, craftsmanship, showmanship – can move and unite its spectators around the world. It’s the heritage on which Virgil Abloh based his practice at the Maison and the philosophy that continues to drive the Studio Prêt-à-Porter Homme. As a creative community who shared a monumental experience, they embrace the Spring-Summer 2023 Men’s Collection as a cathartic process: a proposal created in the spirit of all the human minds that shape Louis Vuitton.
Magnified playground
Toys are tools for the imagination. The playthings we are given early in life become building blocks for dreams and aspirations. In the Carré du Louvre in June 2022, the Louis Vuitton Studio Prêt-à-Porter Homme imagined a magnified playground. Here, a giant children’s toy racetrack became a Yellow-Brick Road for the imagination: an evolutionary path for the mind where childlike fantasies come to life. It’s a transition from naïve to refined reflected in a collection that elevates the symbols of childhood through the savoir-faire of the Maison. The premise cuts a silhouette drawn from swoopy lines, which plays with shrunken and oversized dimensions founded in the idea of a wardrobe grown-into or outgrown, with rootsy nods to the 1990s dress code of the skater community. Iconography native to the playground adorns garments and accessories: origami paper planes, building block beading, playdough textures and tones, cartoon prints, and sandbox tool embellishments. Evoked within the pieces is an under-construction sensibility inherent to the toys found in a playground and to the process of growing.
Parade for the mind
Pageantry courses through the veins of Louis Vuitton. Over time, the custodians of the Maison have employed displays of wonderment to inspire unifying feelings of joy in its diverse audiences around the globe. On the magnified toy racetrack of the Spring-Summer 2023 Men’s Show in Paris in June, a parade of childhood dreams unfolded led by The Marching 100, the Tallahassee-based marching band of the Florida A&M University formed in 1946. Flags filled the space – their motifs reflective of the Louis Vuitton codes and values – as a representation of global communities created beyond borders and diversities. Elated by music, the soundtrack of the parade fused with the clothes themselves: two SpeakerMan looks integrated a number of wireless loudspeakers into backpacks, which connected to the show’s sound system. The constructions portrayed the togetherness of sound and the harmonious properties of speaker culture, while echoing the shared appreciation for loud music that exists within the Louis Vuitton Studio Prêt-à-Porter Homme – where every corner is occupied by a speaker.
French romanticism
A quintessential component in the genetics of Louis Vuitton, French romanticism fills the collection. Flower fields – the eternal image of harmony in diversity – grace garments through impressionist paintings transformed into tapestries and prints, while depictions of thistles appear in multiple fabric weaves, prints and embroideries. A symbol of resilience and healing folklorically used to overcome difficult situations, the prickly flower motifs also nod to the decor of Louis Vuitton’s ancestral home in Asnières where thistles often appear in bouquets. The delicate floral paintings found in the ceilings of the same residence echo the cornices that define the palatial interiors of Parisian architecture. A manifestation of our childhood dreams – fairy tales, majesty, whimsy – these moulures ornament moulded leather tailoring and bags, and feature in delicate lace garments. As a tribute to Paris, a photo montage collaging elements from the city and the Maison – the Pont Neuf, the Damier pattern, the cornices of interiors – runs through the collection.
Arts and crafts
The impulse to turn imagination into creation begins with the instruments of our childhood: toys, building blocks and the tools of the sandbox. As we grow and refine, so do the devices that bring our ideas to life. Through the savoir-faire integral to Louis Vuitton, the collection reflects on this transition in figurative and literal ways. Children’s building blocks and playdough elements adorn garments and accessories, while toolbox components – such as scissors, tweezers and clamps – embellish garments as three-dimensional embroidered pendants. The motifs celebrate the expert ateliers of the Maison, and serve as symbols of the painstaking savoir-faire that makes up the collection, from the development of fabrics to hand-embroideries, hand-beading, hand-crocheting, Shiburi tie-dye, and intricate leather moulding, as well as technological ingenuity like static electricity fabrics and SpeakerMan backpacks composed of genuine and 3D-printed loudspeakers.
LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE
CELEBRITIES
LIU YAO WEN at LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE
Featured Image – Joy Corrigan the NYFW: The Shows, presented by Afterpay.
For NYFW SS23, 360 MAGAZINE decided to emphasize emerging brands which showcase innovation. Many of which are owned and operated by marginalized and/or disadvantaged enterprisers.
GLAM SLAM
This year IMG curated an informative yet immersive activation, GLAM SLAM. It’s intended to offer invited Chase Sapphire card members, VIPs and special guests a curated conversation about fashion in sports, phygital sectors and diversity in the industry. Thus far, it’s been the most insightful engagement for a myriad of reasons. One, it’s an opportunity for you to gain an intimate interaction from relevant professionals while sipping on crafted cocktails. Two, you’re being introduced to viable entities across various sectors. Three, it’s the inaugural program so there’s a ton of surprises.
Vaughn Lowery, President of 360 MAGAZINE, attends IMG’s GLAM SLAM in Versace signature shades and 53045 shoes.
Over the weekend, GLAM SLAM continued with Session 5 featuring a Sweat Session with Venus WilliamsandKira Stokes, a #CoachVenus Q&A, plus an Eleven by Venus Williams Pop-up.
NEW YORK, NEW YORK – SEPTEMBER 11: GLAM SLAM Presented by NYFW: The Shows and Chase Sapphire Session 5: #COACHVENUS Q&A with Venus Williams on September 11, 2022 in New York City. (Photo by Bryan Bedder/Getty Images for IMG Fashion)
Rosario Dawsonstopped by La Bodega Baque – a curated bodega experience that celebrates the unstoppable spirit of the Latinx community and entrepreneurs with a curated collection by one of streetwear’s most significant voices and philanthropist, Angelo Baque and presented by UPS and AWAKE NY.
Today at ‘Glam Slam’ – a fashion and tennis experience, presented by IMG and Spring Studios, Serena Williams joined Nikki Ogunnaike for an exclusive 20- minute Q&A followed by an fashion showcase and fall fashion collection preview of curated looks from her S by Serena brand. The GOAT discussed being a mom; retirement and her new found “freedom,” learning from her sister Venus; and finding a work / life balance. Following the show, guests were able to shop the S by Serena retail pop-up.
Taking place during two of New York’s biggest tentpole franchises, the US Open and New York Fashion Week, Glam Slam was created to celebrate the intersection of tennis and style through a series of tennis match screenings, fashion panels, culinary offerings and DJ sets on the Rooftop Terrace of Spring Studios in Tribeca. IMG and Spring Studios partnered with Chase Sapphire for the inaugural event to develop unique program spanning fashion and sports, combining the best of both worlds and powered by On Location.
BruceGlen was the crowd favorite. Their psychedelic colorways intertwined with geometric shapes will forever stain our brain like the popular Saturday morning cartoon, Scooby-Doo.
TERRY SINGH
Parsons graduate, Terry Singh, has a big buzz surrounding his avant designs. If you’re into pushing the envelope and bending gender rules, check out Singh on our latest 360 MAG podcast HERE.
SPRAYGROUND
David BenDavid executed a hip pop up in Times Square with one of the most talked-about runway shows. Female Rapper/Actress Remi Ma raised the bar as her newly introduced signature walk went viral on TikTok.
Louis Vuitton’s Summer Stardust is a collection derived from star motifs, breezy ready-to-wear, and iridescent bags. The ready-to-wear offering includes lightweight apparel and beachwear with poolside accessories like a monogram bucket hat and towel to coordinate.
Maison’s most beloved bag shapes in six new styles unique to the collection, featuring two new Stardust Capucines which glimmer in the sunlight to create an iridescent effect.
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories,watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
A true testament to its impeccable Savoir Faire, Louis Vuitton unveils a colorful summer collection of men’s Monogram bags perfect for the seasonal getaway. The selection builds upon the success of Virgil Abloh’s S-Lock Signature and the Taurillon Monogram Leather- a constant on the men’s runway.
For this season, the Monogram Macassar and Taurillon Monogram bags feature a distinctive color palette of orange, purple, and mint green- an ongoing tribute to the late Creative Director’s colorful rainbow and energizing universe. New to the leather goods category: a sleek briefcase, crossbody wallet, two new sizes of the Keepall 25, a smaller Christopher Backpack, variations on the S-Lock Messenger, and S-Lock Sling bags.
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories,watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
As Summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for the warm season. Mixing light fabrics with bright pops of color, the Towards the Sun pieces evoke the easy-going cadence that comes with sunny days. Upon bags, shoes, and accessories, pattern comes to the fore with the House’s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House’s archive inspired Beloved lines. The women’s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits. The men’s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers. The Towards the Sun selection is captured in a special campaign shot on the coast of Provincetown—the Summer escape of choice for many artists and creatives. Stills and video capture a cast of characters partaking in a series of activities on the quaint northern tip of Cape Code, such as swimming, sunbathing, and strolling around the lighthouse. As an ode to the act of vacationing, the photographs also feature the Gucci Ophidia luggage, which progresses the House’s century-long legacy in travel. Now available in Gucci stores worldwide, Towards the Sun will be presented in dedicated window displays and Pop-Ups with a creative concept that riffs on the houndstooth design found across the selection. The offering will also be available online at gucci.com. #GucciTowardsTheSun
Within the Gucci Love Parade collection, the Towards the Sun selection presents women’s and men’s ready-to-wear, bags, shoes, and accessories envisioned for days spent by the sea. The women’s ready-to-wear selection proposes classic summer elegance with muslin slip dresses in muted or colorful prints and lace details. The lineup also features swimsuits, including a single-strap one piece with a bright and tropical print, as well as a black bikini enriched with Interlocking G hardware. The men’s ready-to-wear ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers. For the bag category, the House’s GG Marmont, Gucci Diana, and Gucci Horsebit 1955 from the Beloved lines are reinterpreted with the codes of the collection. For example, the GG Marmont marked by the gold GG hardware is updated with a seersucker top flap and the GG monogram woven from a raffia-effect fabric. The Gucci Horsebit 1955 is also redefined by the raffia-effect GG motif outlined with a leather trim. With its defining bamboo top handles decorated with leather bands, The Gucci Diana features a blue and natural houndstooth pattern woven in raffia-effect fabric. Exclusive designs will also be offered regionally, including Gucci Bamboo 1947 bags in Japan and the Gucci Jackie 1961 in the USA. Progressing the House’s legacy in luggage, the collection offers a travel tote bag in two sizes defined by two green-red-green jacquard Webs, along with a red and green Interlocking G. A variety of summer shoes including sandals, mules, loafers, and slip-on sneakers feature the GG monogram woven from raffia-effect material. Hats, belts, and chain wallets are also reimagined with the defining elements of the collection.
About Gucci
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry, and watches. Discover more about Gucci at www.gucci.com.
Louis Vuitton’s Spring in the City capsule collection includes ready-to-wear and a diverse range of coordinating leather goods. The Pre-Fall women’s collection features a variety of accessories, leather goods and footwear in addition to ready-to-wear pieces, and the Run 55 sneaker is a sporty running shoe geared to comfort and style.
LV WOMEN’S SPRING IN THE CITY CAPSULE COLLECTION
Louis Vuitton’s Spring in the City capsule collection includes leather goods that come in a diverse range of colors and styles, many of which are displayed on classic Louis Vuitton silhouettes like the Twist and include traditional branding like the LV Monogram. The apparel in this collection takes on the same color and freshness as the bags. You’ll find classic nautical influences with pops of modernity and color.
LV WOMEN’S PRE-FALL 2022 COLLECTION
The Pre-Fall Women’scollection features a variety of accessories like scarves, leather goods, footwear, and sunglasses and ready-to-wear pieces in bold colorways, with styles for sport, back to school, work, play, and everything in between. This collection also includes an array of swimwear that coincides with the Spring in the City capsule collection.
LV WOMEN’S RUN 55 COLLECTION
The Run 55 sneaker is a sporty model crafted from a combination of technical materials including mesh, rubber and tape, as well as plain and suede calf leather. Geared to comfort, this running shoe features a lining with cushioned inserts and a lifted outsole for optimum bounce. The design incorporates multiple signatures, including a Monogram-canvas lace at the back.
Innovation, Made in Italy and the Japanese culture meet in the new Dolce&Gabbana x Jujutsu Kaisen Special Collection, creating new synergies between art and style.
The Jujutsu Kaisen universe, which became highly popular in Japanese culture, has inspired Dolce&Gabbana in the creation of a new – yet coherent with the brand’s DNA – Special Collection. Dolce&Gabbana’s vision meets the Japanese creative universe, from the Mix&Match to the street style aesthetics of many vibrant and contemporary districts of Tokyo, among which Shibuya and Harajuku. The seemingly distant creative universes of sartorial excellence and pop culture, intertwine uniquely in this Collection, introducing a new form of beauty. Symbols and stylistic elements, that can be traced back to the identities of the various characters, are translated into garments and accessories with a strong personality.
The Collection introduces a special no gender aesthetic: cotton and jersey T-shirts and sweatshirts are combined with nylon jackets. All personalized with screen printing, digital 3D prints and ideograms, symbols of the Japanese universe. All these elements create tactile games and a three-dimensional thickness. The art of anime and the innovative spirit of the younger generations talk with the Italian manufacturing tradition.
The Collection creates new links between fashion and art, culture and lifestyle. The Dolce&Gabbana x Jujutsu Kaisen Special Collection will be available in selected boutiques in Japan starting end of April.
There is no time like right now to make the switch to ethical fashion, with the report Future of Consumer Demand showing that the vast majority of Americans place a high importance on buying goods that are ethically produced. When it comes to fashion, the exact definition of ‘ethics’ is difficult to provide, since it extends to a wide array of issues – including fair working conditions, sustainability, support for upcoming creators, animal welfare, and fair trade. A recent Futerra survey showed that around 90% of consumers in the U.S. and the U.K. want to make a positive difference with each purchase they make. They feel that their actions can be part of a big wave that reduces pressing problems such as global warming. If you are ready to start supporting companies that are ‘giving back’, what qualities should you look for in your chosen brands?
Ethical Working Conditions
If you are drafting a list of fashion and accessory companies you would like to start supporting, spend time getting to know their policy on working conditions. For instance, if you are buying luxury gems such as diamonds, ensuring they are conflict-free and ethically sourced is key. More than 99% of accessible diamonds meet Kimberley certificate standards. However, this certificate is a logistic document that states a rough diamond was exported from a specific country under the stipulations of the Kimberley process. It does not tell you if the mine a specific diamond was obtained from provides local jobs or funds opportunities for diverse groups such as women. Therefore, inquiring about these matters can help you make a decision when considering various brands or jewelry houses.
A Passion For Sustainability It is very easy to see which brands are 100% committed to lowering their carbon footprint. Truly green brands such as Stella McCartney have been raising the bar in terms of the use of organic, recycled and upcycled materials practically since their launch. Brands should do more than release the odd sustainable collection. They should have published policies regarding energy use, water saving, ethical sourcing of materials (i.e. materials should not hail from endangered forests), and the establishment of strict quality and sustainability standards. They should also commit to reducing oil-based synthetics during the manufacturing process.
Supporting Innovation
Check out the efforts made by each brand to support the Planet. Some have come up with innovative ways to put an end to problems such as plastics. Pangaia, famed for its über-chic tracksuits, use material obtained from recycled bottles. The fabric obtained is then colored with natural botanical dyes, and ‘freshened up’ with natural peppermint, which battles bacteria. Reformation (which manufactures swimwear) also creates items made with recycled plastic, while Isbjörn of Sweden uses fish trap to create resilient items that are also 100% PFC-free and bluesign certified.
Design For Life
Ethical fashion should also aim to be used by several owners so as to prolong the life cycle of every item and reduce the amount of waste that is overburdening landfills. Essén is one such label; it produces all collections in small batches, moving away from the idea of short-term trends and seasonality. The aim is for every single item to be used throughout the year, with minimalist looks holding sway in the summer and layering being embraced to stay warm and cosy during the winter. Another interesting minimalist brand is Working Title. In order to reduce its carbon footprint, this company only sells made-to-order items, meaning that every single outfit they make is fully desired and cherished. When purchasing items for a new season, go with items you think will stand the test of time. Ensure you have wardrobe essentials such as a ‘little black dress’, a white tailored top, black trousers, and a good coat you can dress up or down. You can still stay in trend, buying a couple of ‘in’ clothing items and accessories but mainly sticking to items you know will look good just as good next year as they do this year.
Choosing Durable Items
Genuinely sustainable items should be able to withstand plenty of wear and tear if it is to stand the test of time and be worn a lifetime or passed down to various users before being thrown away. Isbjörn, mentioned above owing to its innovative spirit, also has a big focus on durability. All items are made with materials built to last, and have sewn-in labels with space for three kids’ names (the aim being that every piece should be used by at least three people). The company goes a step further, offering to replace any items that are broken. Why buy a new coat when your favorite comfy coat can be repaired and look as good as new? Companies should ideally offer customers tips to increase the lifespan of clothing. These can include information on how to repair and wash items. They can also include suggestions on where to donate clothes once customers are done with them. The brand Vaude, for instance, has a free online platform called iFixit, which provides instructions on how to fix various products.
Embracing Diversity
Sustainable companies that truly desire to make a difference should take other ethical considerations into account, one of which involves embracing diversity. The 21st century is arguably the first to embrace different races, body types, and ages in advertising and fashion. Brands should do more than simply market themselves as ethical; they should also put their money where their mouth is, releasing collections in sizes that reflect the diversity of their customer base. Just a few brands that have already done so include Adidas, Apiece Apart, and Diane von Furstenberg. The latter’s iconic wrap dresses are now available in sizes 14 to 24, thanks to its recent partnership with Honoré.
If you are ready to make more eco-conscious fashion choices, a good place to start is by checking out the sustainability policies of your favorite brands. Those that do value ethical working conditions, the environment, and other issues such as animal welfare, will usually share their values with you via their website and social media channels. Be vigilant about shopping for jewelry as well, since truly ethically sourced diamonds have more to them than simply complying with the Kimberley certificate standards. When choosing a brand to support, also think about the extent to which they are truly making an effort to effect change. Efforts can range from choosing innovative materials right through to improving durability and educating customers on how to increase a product’s lifespan. Finally, this millennium is one that is firmly focused on diversity. Ethical companies should support the idea that all human beings have a right to look and feel like their best selves through the clothes they wear. Companies can show their commitment to diversity by employing models with varying ages, races, and body types. They can also make collections in various sizes so that their garments can be worn by a truly representative group of people. One of the best ways to find out more about fashion brands is to check out their websites. If they are truly serious about sustainability and ethics, they will most likely have a sustainability section in which they list the many steps they are taking to change the superficial reputation that fashion can sometimes have.
Vivienne Hu released her Spring/Summer 2021 Working from Home collection, a practical and motivating collection, made its debut in New York Fashion Week on Wednesday, 16th of September.
An expertly designed, fifty pieces ensemble by New York based designer Vivienne Hu focuses on relaxed and feminine comfort without sacrificing style to include homelike garments which can be worn both at home and elsewhere. In addition to original handmade accessories, this collection emphasizes the effortless transition from loungewear to luxury fashion. The Vivienne Hu collection is crafted with fluid fabrics, a joyful color palette, and trouble-free silhouettes.
The collection exhibits a blend of classic European elegance and New York downtown style, where the concept caters to women who have a strong sense of independence and a desire for displaying their femininity and personality in a unique way.
Vivienne Hu’s relaxed and practical collection pair modern silhouettes with interesting details. Her softened structures are strongly inspired by empowering oneself to get through the situation through the whole world. Her collections have been gracing New York Fashion week since 2014, and today, the brand includes womenswear, handbags, shoes, accessories, and cosmetics.
Vivienne Hu is a designer based in New York City. Before pursuing fashion, she received her bachelor’s degree in Finance from University of Hohenheim in Germany. She then worked in the Investment Banking industry in New York for several years. She eventually decided to change careers due to her zeal for fashion and her love of creativity and the arts.
After obtaining a fashion degree from Parsons School of Design, Vivienne Hu established her brand, and debuted her Spring/Summer collection in 2012. Quickly, she gained industry experience working at Oscar de la Renta and Yigal Azrouel. Hu formally launched her flagship store in Soho, New York in 2013. In 2016, she launched her second store at 107 Mercer Street, also in the heart of Soho, New York. Her designs have been featured in fashion magazines including WWD, Cosmopolitan, Elle, Bazaar, Art and Designs, and Elegant.
On her design philosophy and personal vision, Hu says “In the corporate world I see women lose their personal style for the sake of professionalism…forced to follow dress code and as a result being ‘uniform.’ Women should never be forced to give up something so personal …My vision is to break open this forced box by bridging the gap between personality and professionalism.”
