Gucci is pleased to announce the opening of its newly relocated boutique located on Worth Avenue in Palm Beach, Florida. Gucci first arrived in Palm Beach in 1961 with its second location in the United States for the Italian brand. The new space spans over 5,600 square feet and showcases a wide collection of men’s and women’s ready to wear, shoes, handbags, luggage, small leather goods, jewelry, watches, and eyewear.
The expanded boutique will be one of a select few in the country to carry Gucci’s Fine Jewelry and precious leather accessories and handbag collections. Moreover, guests are invited to discover the Gucci Cruise 2023 collection, first presented in May 2022 in Puglia, Italy.The design of the interiors is clean and refined; hand-painted wood flooring features decorative motifs that reference details from the House’s collections while soft rich fabrics in lighter tones adorn the walls, harmoniously complementing the ivory boiserie, which acts as a delicate backdrop to the items on display. The use of clean lines and an understated palette adds to the environment’s polished and subtle charm.
Envisioned to make guests feel at home, the store is framed with built-in displays reminiscent of walk-in closets while designed racks inspired by classic brass designs gracefully accommodate diverse product categories. Wicker armchairs and sofas are combined with vintage oriental rugs placed throughout to create intimate corners. The aesthetic dialogue between elements drawn from different places and eras speaks to the House’s core narrative, resulting in a space that is sophisticated and surprising at the same time.
As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new store is LEED-certified1 and uses LED lighting.
