SPORTS

PUMA HOOPS + LAMELO BALL – MB.04

PUMA Hoops and basketball phenom, LaMelo Ball, is back to announce the upcoming release of the MB.04 sneaker. The fourth chapter in the iconic MB signature line is a masterpiece of performance and style that’s as tough as Ball himself. To celebrate the drop, LaMelo is hitting the road on a multi-city tour across North America.

The North America Melo Tour is kicking off in Charlotte, the heart of Melo-mania, today Monday, August 26th, and making stops in Atlanta (Wed, Aug 28), Miami (Thurs, Aug 29), and culminating in a grand finale in New York City (Fri, Aug 30). Throughout the tour, Melo will be engaging with local communities and youth organizations to foster community within local hoops communities via meet and greets, product giveaways, basketball skills, and drills.

The NA Melo Tour is more than just the reveal of the MB.04. It’s a celebration of LaMelo’s rise and the impact he’s made on the game. But… one sneaker wouldn’t have been enough, so he’s dropping two! Alongside the MB.04, PUMA and LaMelo are releasing a new colorway of the LaFrancé 1:1, a sneaker that encapsulates LaMelo’s unique style with a striking baby blue hue and Y2K-inspired design elements.

Puma Hoops and Lamelo Ball MB.04 via 360 MAGAZINE.

Olympics Paris 2024 Handover to LA

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Olympic Games Paris 2024 Concluded with the Handover of the Olympic Flag to Los Angeles.

Olympic Flag Journey Started in the Stade de France with Epic Stunt Featuring Tom Cruise.

Artists and athletes celebrate the LA28 Handover

H.E.R. Singing U.S. National Anthem in Paris

Billie Eilish, Red Hot Chili Peppers, Snoop Dogg and Surprise Performance with Dre Headline Musical Performances

Olympians Kate Courtney, Track and Field Legend Michael Johnson, and 2x Medalist Jagger Eaton

The Primetime presentation of the Closing Ceremony will begin at 7 p.m. ET/PT on NBC

Stay tuned for Autodesk’s “Countdown to LA28” presented by Visit California airing at 9:50p ET/PT on NBC and Peacock

The LA28 Countdown will be hosted by five-time Olympic medalist, tennis champion and entrepreneur Venus Williams and will feature a sneak peek into the LA28 Games, behind-the-scenes footage of the LA28 Handover, and extended musical performances from Billie Eilish, Red Hot Chili Peppers and Snoop Dogg.

Special guests include Olympic legends Carl Lewis and Sugar Ray Leonard, plus USA Water Polo Hall of Famer Brenda Villa and Paralympic swimmer and five-time medalist Rudy Garcia-Tolson.

“It was an immense honor to participate in this moment of history and it was such a privilege to stand with Simone Biles – someone who has made the entire country proud,” said Los Angeles Mayor Karen Bass. “It’s my hope that when girls around the world watched the first woman, Mayor of Paris, officially hand off the flag to the first woman, Mayor of Los Angeles, they were inspired. Together, we sent the message to girls all around the world that they can do anything — they can run for gold, and they can run for office. I want to recognize the City of Paris and Mayor Hidalgo for being such extraordinary hosts. Tonight, we exchanged more than just the flag. We sent a message all across the world. Now, it’s time for Los Angeles to show the world just how special our city is, and to host the most impactful Olympic and Paralympic Games yet that focus on helping local small businesses, creating local jobs and creating lasting environmental and transportation improvements throughout Los Angeles that generate tangible benefits to Angelenos for generations to come.”

Tom Cruise Olympic Flag stunt in Paris via 360 MAGAZINE.

Katy Perry – Lifetimes

Katy Perry unveiled her new single, “LIFETIMES,” a shimmering, high-octane reflection on the infinity of love. The song is from her new album, 143, which will be released on September 20 via Capitol Records. Listen to “LIFETIMES,” HERE.

Complementing the summertime vibe of the song, the official video directed by Stillz (Bad Bunny, Rosalía) was shot in beautiful Ibiza, Spain. The video made its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop and on the Paramount Times Square billboards. View HERE.

“‘LIFETIMES is a song about eternal love,” says Katy Perry. “It’s about finding that one deep and satisfying love of your life. A soulmate doesn’t always have to come in the form of a partner – it can come in all different ways, a child, a best friend, a pet. For me it is my daughter – I ask her every night, ‘Will you find me in every lifetime?’ She says yes, and I feel found. You’ll find each other, over and over again, for lifetimes.”

Available for pre-order HERE, 143 is a sexy, fearless return to form for the multifaceted musician. Jam-packed with the kind of celebratory and provocative pop anthems fans have come to love, it’s an album with a lot of heart – and a lot of BPM.

On Friday, September 20, Katy will headline her sold-out show at Rock in Rio in Brazil, marking her first performance at the Rio de Janeiro festival since 2015. She will also headline the Telstra Pre-Game Entertainment at the 2024 Toyota AFL Grand Final in Melbourne, Australia on Saturday, September 28.

With a cumulative 115 billion streams alongside worldwide sales of over 70 million adjusted albums and 143 million tracks, Katy is one of the best-selling musical artists of all time. She is one of only twelve artists in history to have surpassed 100 million certified units.

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Ryan Castro + SOG

Medellin hitmaker RYAN CASTRO and multi-platinum producer SOG collaborated to create a global hit that will forever unite Colombians and soccer fans around the world. “EL RITMO QUE NOS UNE” is the pulsating anthem that serves as the official song for Colombia’s National Soccer team, one that accompanied them all the way to the finals. Since its release, the track broke the record for the most-streamed song in a single day in Colombia this 2024, with over 1.3 million streams.

In addition to capturing a global audience, “El Ritmo Que Nos Une” reached #1 on Spotify Colombia, Apple Music, YouTube, Deezer, and iTunes, as well as debuted at #37 on Spotify’s Global chart, marking the highest new entry for Ryan Castro and SOG. Additionally, it has become a viral track in over 15 countries around the world, taking over the U.S, Colombia, Spain, Mexico, Canada and more, with a combined streams of over 50 million in a month of its release.

For Ryan Castro, “El Ritmo Que Nos Une” is more than just a global phenomenon. It allowed him to unite his love for music and soccer by reeling in the voices of two-star players from the team, Juan Fernando Quintero and Luis Diaz. The widespread success was driven by immense social support from celebrities, influencers, and fans worldwide, including Juanes, Karol G, Feid and Maluma, who shared content featuring the catchy song as the backdrop whenever the Colombian soccer team played.

Earlier this month, Ryan Castro announced his joint U.S tour with Blessd, composed of over 15 dates. It is set to kick off October 31st in San Jose, CA, and wrap in Atlanta, GA on December 1st, hitting cities including Los Angeles, Chicago, and Miami. Tickets and more info HERE.

Puma + Venice Basketball League

PUMA Hoops is reuniting with Venice Basketball League (VBL) on a limited edition collection, featuring a vibrant take on the All-Pro NITRO sneaker silhouette that captures the community-driven spirit of VBL and its beachy homecourt. Available now on Puma.com.

The purposely mismatched PUMA x VENICEBALL All-Pro NITRO pays homage to Venice Beach’s signature sunsets and coastal vibes through its “Orange & Teal, Earth Tone Paradise” colorway. Beyond aesthetics, the PUMA x VENICEBALL All-Pro NITRO stays true to the VBL’s core values of eco-consciousness with the phrase “Protect Our Parks, Keeping Our Courts Clean” woven into the design.

The All-Pro NITRO is made with PUMA’s innovative NITRO™foam technology that delivers explosive energy return, with a soft inner layer for plush cushioning and a firm outer layer for rock-solid stability on those lightning-fast cuts. The multi-zoned knit upper provides a supportive yet breathable fit, while the cord lock-down lacing system keeps you locked in for movement on the court.

Dropping on July 3rd, the PUMA x VENICEBALL All-Pro Nitro retails for $130 and will be available at PUMA.com and on the PUMA App. Alongside the sneaker will be an apparel collection including shorts, sweatpants, sweatshirts, jerseys, and tees beginning at $40.

Puma + Venice Basketball league via 360 MAGAZINE.

Edson Álvarez + Modelo

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Edson “El Machín” Álvarez, the recently named Mexican National Team captain and West Ham United defenseman, is known for his relentless fight and tenacity on the field. His game embodies the fighting spirit synonymous with Mexican soccer heritage.

Edson Álvarez is teaming up with Modelo to give soccer fans a whole new way to celebrate soccer this summer with “La Bota Especial” – a beer mug designed to the exact dimensions of Edson’s golden boot that sparks magic on the pitch and causes stadiums to roar.

Lamborghini Iron Lynx

Lamborghini Iron Lynx will embark on the most significant race in its history this weekend as it prepares to fight for outright honours at the 24 Hours of Le Mans with a pair of Lamborghini SC63 LMDh prototypes in round four of the FIA World Endurance Championship.

Edoardo Mortara returns to the #63 full-season FIA WEC entry, alongside Mirko Bortolotti and Daniil Kvyat, while Andrea Caldarelli will line up with regular IMSA team-mates Romain Grosjean and Matteo Cairoli in the #19 car, which will make its FIA WEC debut in France.

Lamborghini will also compete for LMGT3 spoils with two Huracán GT3 EVO2s. After securing their maiden FIA WEC podium at Spa-Francorchamps, Franck Perera, Claudio Schiavoni and Matteo Cressoni will again team up in the #60 car while Michelle Gatting, Sarah Bovy and Rahel Frey continue in the #85 Iron Dames machine. The Dames were forced into a late alteration to their entry following the unfortunate rib injury to Doriane Pin, who had been originally scheduled to drive.

Preparations for the 24 Hours are already well underway, with the traditional public scrutineering taking place on Friday in the city center of Le Mans before the official Test Day over the weekend of 8-9 June. Test Day gave the team its first opportunity to turn laps on the iconic 13.626km Circuit de la Sarthe and their eye in before official timed practice begins in earnest on Wednesday 12th June.

Across the pair of three-hour sessions, the #63 ended up as the seventh-fastest car out of 23 Hypercar entry, while the #19 completed its first day in the FIA WEC in 18th.

The season so far

There have been mixed fortunes for the #63 in the FIA WEC season so far, with strong reliability taking the crew to a 13th place finish in the opening round of the year in Qatar. On home soil at Imola, Bortolotti, Mortara, and Kvyat profited from a noticeable performance improvement to take the car to a promising 12th amid changeable conditions. Unfortunately, the 6 Hours of Spa ended prematurely as a suspension failure delivered the first non-finish for the SC63.

For the #19, race running has been limited in 2024 to date, with just one event for the car coming in March for the 12 Hours of Sebring, the first outing on American soil for the SC63. Despite being ostensibly a test for the new car, the notoriously bumpy circuit provided enough data and learning throughout the weekend and a superb seventh-place finish delivered the first drivers’ championship points and demonstrated the mechanical integrity of the SC63 which suffered only a minor issue with a loose door.

The weekend at a glance

Wednesday 12^th June
Free Practice 1 (14:00-17:00)
Qualifying – Hypercar and LMGT3 (19:00-20:00)
Free Practice 2 (22:00-00:00)

Thursday 13^th June
Free Practice 3 (15:00-18:00)
Hyperpole (20:00-20:30)
Free Practice 4 (22:00-23:00)

Friday 14^th June
Traditional Drivers Parade in Le Mans city (16:00-19:00)

Saturday 15^th June
Warm-up (12:00-12:15)
Official Start Procedure for the 24 Hours of Le Mans (15:30-15:50)
Race start (16:00)

All times CET

On Presents “Beyond Number One”

A Short Film Featuring Tennis World No. 1 Iga Świątek

The first episode of On’s new short film series, “Dream Together,” celebrates the unwavering spirit of tennis sensation Iga Świątek and offers viewers a rare and intimate glimpse into her life.

An intimate glimpse into Iga Świątek’s life both on and off the court is portrayed in the first episode released today of the Swiss sportswear brand’s new series of short films titled “Dream Together.”

“Beyond Number One” is an eight-and-a-half-minute film produced by ‘On’ and directed by acclaimed filmmaker Jason Harper, that explores the complexity of being a professional athlete. It showcases how the Polish tennis icon finds the strength and drive to believe in her dreams through the help of all those who have been supporting the 22-year-old during her rapid rise to the top of the game.

While following Iga around the world, from Palm Springs, California, to her hometown of Warsaw in Poland, viewers observe the close bond between Iga and her dedicated team, comprised of sports psychologist Daria Abramowicz, tennis coach Tomasz Wiktorowski, and strength and conditioning coach and physiotherapist Maciej Ryszczuk.

The short film portrays Iga as an athlete and young woman who reflects on the triumphs, pressures, and expectations that come with being the world’s number one player.

“I’d like to inspire the younger generation to believe in themselves and in their dreams while also accepting defeats and vulnerability as part of the process. Making “Beyond Number One” offered me the chance to speak about this topic and offer fans a deeper insight into my journey to this point. It was a great experience for me and also for my entire team, who I loved having with me on this project”, Świątek says.

With stunning cinematography and heartfelt storytelling, “Beyond Number One” promises to captivate tennis enthusiasts and non-sports fans alike, offering a compelling journey from aspiration to world-class achievement with a voice of inspiration that highlights the importance of shared dreams.

Film Premiere and Surprise Visit

To celebrate the film’s launch, On hosted a community event in partnership with the Ace Club at the Centre Sportif Jean Dixmier in Paris. Tennis enthusiasts, local players, and ambassadors came together for a day of tennis on the Parisian clay courts and a surprise visit from the queen of clay and star of the film, Iga Świątek.

But Świątek was in for a surprise herself: the 22-year-old received prominent support from “Friends” actress and avid tennis player Courteney Cox. In 2022, “Friends”-fan Świątek had commented on a humorous reel showing Cox at tennis training: “If we’d play doubles together, no-one would have hit you… just saying.”

On helped turn that idea into a reality in Paris. After presenting the short film in an exclusive preview for present tennis enthusiasts, community members, and the media, Iga and Courteney chatted about a multitude of topics during a Q&A session. Afterward, and to the delight of more than 50 guests, the iconic pairing took to the court for a short match before Świątek spent some time playing with community members as well.

With two subsequent episodes centering on running stars and On athletes Dominic Lobalu, Sintayehu Vissa, and Hellen Obiri to be released throughout the summer, the “Dream Together” series showcases the inspiring lives, struggles, and paths of these athletes on their way to the biggest stages in sport. The series explores the unifying power of ambition and unwavering support that has helped each of the athletes in different ways on their journey to becoming elite in their field.

Beyond Number One presented by On can now be seen HERE.

Courteney Cox and Iga Świątek via 360 MAGAZINE.

OAKLEY + PAS NORMAL STUDIOS

On April 30th, Oakley will release a limited-edition collection in collaboration with Copenhagen-based cycling apparel brand Pas Normal Studios.

The collection will include performance and everyday eyewear, technical gear, and casual wear, merging tradition with innovative style and function. This is the first ever collaboration between Pas Normal Studios and Oakley with a goal for riders to carve their own path.

The Pas Normal Studios x Oakley Cycling Kit includes:

Encoder Strike Vented Black Olive W/ Prizm™ Road Jade: Pas Normal Studios Encoder Strike blend functionality with heritage elements of Oakley Razor Blades to offer a premium experience, built for cyclists seeking a competitive edge. The lightweight, durable frames are complete with a vented Plutonite® lens for optimal airflow and Pas Normal Studios etching between the brows.
Radar Ev Path Off White W/ Prizm™ Tungsten: A widely considered sport-eyewear classic, Radar® EV Path® forged its way to the Pas Normal Studios® by cyclist demand. The limited-edition style features a timeless color combination of a glossy bone-colored frame and a purple Ellipse icon on the temple.
Mechanism Jersey: Merges technical performance with fashionable aesthetics while remaining a staple for everyday rides with lightweight and breathable fabrics for an aerodynamic fit during fast-paced racing.
Mechanism Bibs: Fitted to match the optimal riding position without restricting mobility, the Mechanism Bibs are constructed with compressive yet elastic textiles and a four-layer ultralight foam chamois that moves with the rider.

The collection will be available in limited quantities beginning April 30 in select Oakley and Pas Normal Studios retailers worldwide.

Nicky Jam + Trueno

In an explosive blend of talent and nostalgia, Latin music idol and pioneer Nicky Jam teams up with multifaceted Argentine phenomenon, Trueno to release their new single, “Cangrinaje” – listen HERE. The track transports fans back to the roots of reggaeton with the raw and vibrant sound that marked the early steps of Nicky Jam’s illustrious career.

“Cangrinaje” pays homage to the golden era of reggaeton, combining Nicky Jam’s unique and charismatic style with Trueno’s fresh and rebellious energy. The production, led by Jorge Milliano (Jorge Alberto Erazo), captures the essence of the era and brings it to the present with a sound that promises to not only resonate with the genre’s loyal followers but also captivate new audiences.

The release is accompanied by its official music video, filmed in the vibrant city of Miami, Florida. This audiovisual project is the result of the creative vision of Andrea Rodriguez in production and masterful direction by Simon Brand, Sergio de Ávila, and Jerome Lehouco. Together, they have encapsulated the essence of “Cangrinaje” in visual form, creating an experience that is both a visual and auditory journey.

This new single not only celebrates Nicky Jam’s legacy in urban music but also points the way towards the future of reggaeton, demonstrating that it’s possible to honor the genre’s roots while exploring and innovating.

About Nicky Jam:

Nick Rivera Caminero, better known as Nicky Jam, is a Latin-Grammy winning musician, actor, philanthropist, and entrepreneur. He is credited across the globe with curating and popularizing a new genre of music, now known as Reggaeton, into the mainstream global music scene in the early 2000s. Throughout his career, Nicky Jam has amassed an array of chart-topping hits on both Latin and international charts. Collaborating with renowned artists such as Enrique Iglesias on the record-breaking “El Perdón,” the 35-times platinum “X,” with J Balvin, and “Te Boté,” featuring Bad Bunny, and Ozuna. Nicky has been honored with numerous awards and accolades over his career, including a Latin-GRAMMY Award, 3 Billboard Music Awards, 3 Latin American Music Awards, 15 Billboard Latin Music Awards and the 2022 Hall of Fame Award at the Billboard Latin Music Awards.

Nicky is currently working on his 7th studio album, expected later this year. The first single, “Cangrinaje” featuring Treuno, pays homage to the golden era of reggaeton and gives fans a taste of what to expect from the highly anticipated project. With each milestone, he continues to push boundaries and evolve as an artist and storyteller, remaining a trailblazer in the world of Latin music.

About Trueno:

Born and raised in La Boca (Buenos Aires), Trueno is considered a central figure in the new wave of artists with their own vision of Rap and Hip Hop coming out of Latin America. Following his groundbreaking impact as the champion of the 2019 Red Bull Batalla de los Gallos and Freestyle Master Series editions, Trueno immediately embarked on a quest for global domination. Trueno left an undeniable mark with releases such as his “Bzrp Music Sessions, Vol.16” – which quickly became the most viewed freestyle session globally – and his debut album ‘Atrevido.’

In 2021, Trueno took the #ATREVIDOTOUR to stages, capping off his debut album with tours in Spain, Uruguay, Argentina, Chile and Mexico to much success.

Trueno then released his acclaimed sophomore album, ‘BIEN O MAL,’ which included the smash hit “UN PASO” alongside J Balvin. The album has over 1.3 billion streams on a global level. Further enhancing the album’s success, Trueno premiered his anticipated Tiny Desk Concert; received a 2022 Latin GRAMMY® nomination under “Best Rap/ Hip Hop Song” for his hit “DANCE CRIP”; and had his first ever run through the U.S. with his sold-out “BIEN O MAL US Tour.” The album’s tour concluded with a historic homecoming show, with three sold out nights at Luna Park Stadium in his hometown, Buenos Aires.

Trueno continued to break cultural barriers throughout 2023 with the release of “F*CK EL POLICE (REMIX)” alongside Cypress Hill. Trueno made history taking home four key awards at Premios Gardel, including the Gardel de Oro for ‘BIEN O MAL.’ Following a jam-packed year with a successful global tour run, Trueno teased his upcoming album with the release of “No Cap,” in collaboration with COLORS. Thus far, Trueno has prepared the way for the arrival of his third studio album with groundbreaking singles “Ohh Baby” and “Tranky Funky.” With a body of work heavily influenced by the legendary pioneers of the genre, Trueno’s mission to demonstrate the lasting impact of Hip Hop has proven time after time to be a total success. Trueno comes at full force, with a new single with Nicky Jam, a new album out on May 24th, and a world tour that is just being announced. All of this before his 22nd birthday.