New Collaboration with PUMA and SpongeBob SquarePants is a Jellyfishing Adventure
PUMA is teaming up with the one and only SpongeBob SquarePants for a new collection of playful classics, created in collaboration with the beloved Nickelodeon series and Paramount Consumer Products. The collaboration channels floral prints and sunny, summery colors throughout, while select pieces from the PUMA x SpongeBob SquarePants collection feature SpongeBob and Patrick on a jellyfishing adventure.
Featuring designs for both adults and kids, the collection includes a special suite of PUMA sneakers paying homage to SpongeBob and Patrick. Footwear highlights include the Suede, Slipstream, RS-Slide, Future Rider, and others that are elevated with SpongeBob detailing, while Patrick Star gets his own version of the Rider FV.
The footwear component is complemented by apparel silhouettes like the T7 tracksuit, plus essentials like T-shirts and hoodies. Lastly, accessories are included in the form of a bucket hat and utility pouch, rounding out a collection that is made for Bikini Bottom and beyond.
PUMA x SpongeBob SquarePants collection is available starting March 17, 2023 from PUMA.com, PUMA stores, and select accounts worldwide with retail prices ranging from $20 to $100.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 18,300 people worldwide, and is headquartered in Herzogenaurach/Germany.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth, and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchise. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded e-commerce websites for Star Trek, SpongeBob, South Park, and MTV.