On July 10th, Sports Illustrated Presented The Golf Classic featuring LA Lakers’ Austin Reaves as special guest. This was the return of The Golf Classic for its 19th year, held at Angeles National course.
Sports Illustrated presented ‘The Golf Classic,’ a highly-anticipated VIP golf outing, held on Monday, July 10th at the esteemed Angeles National Golf Club. The Golf Classic, an annual event with a 19-year history as one of the longest-running lifestyle golf events in the country, announced an inaugural partnership with Sports Illustrated to expand the reach of the tournament through the storied media enterprise. The annual event combines networking, comradery and competitive golf through a scrimmage-style tournament that raises funds for UCLA Children’s Hospital.
Talent attendees included special guest host Austin Reeves (LA LAKERS), who was joined by NBA star Metta World Peace, Joe Haden, Charles Oakley, Evan Ross, Brody Jenner, Brandon Thomas Lee, Gabriel Aubry, Tom Ellis, Skeet Ulrich, Jesse Lee Soffer, Paris Brosnan, Austin Mills, Blake Webber, Ryan Hansen, Jake Adams, Jesus of Golf, Chord Overstreet, Don Benjamin, Adam Senn, Kyle Schmidt, Erik Paladino, Nate Hill, DJ Politik, Beau Casper Smart, and Sports Broadcaster Ashley Haas who emceed the day, among many other players to comprise the 120 participants.
The Golf Classic was created in 2004 to provide an outlet for executives and entertainment industry VIPs, paired with celebrity guests to engage in networking and friendly competition for a good cause. Conceived by one of the nations’ premiere experiential marketing agencies, ENTER, founding creative Zev Norotsky has curated a tournament widely recognized as the originator of a new era of lifestyle driven golf event’ attracting key influencers, athletes, nightlife notables, celebrities, young creatives and entertainment industry elite.
Participants played on a championship-level course that offered unique challenges to golfing enthusiasts of every skill level, personal peer-to-peer networking, and all the while supporting deserving philanthropic initiatives. Angeles National Golf Club, located in Sunland, California is a Par 72 championship, 18 hole golf course, with four sets of tees to accommodate players of all skill levels, comprising two lakes, one creek and 54 bunkers.
“The Golf Classic has long been the originator in lifestyle golf events here in the US, we have ostensibly created the blueprint for what a celebrity and professional athlete driven golf experience can look like and as we look ahead to our 20th year it only made sense to partner with the leading authority in sports media to bring this event to a wider audience and continue to raise the bar for what a brand driven and culturally relevant golf event can look like.” – Founder, Zev Norotsky
For the 2023 Los Angeles outing, The Golf Classic welcomed exciting beverage partners including pouring stations throughout the course presented by Casamigos, plus Saint James Tea, Celsius Energy, Flying Embers Hard Kombucha and Hello Soju. Mezcla and Liquid Death were also offered to guests, along with Drip Hydration Protein shots and a Hyperice massage area on-site wellness relief. OOKA showcased their revolutionary new doseable pod device.
Shock’d Golf balls and Golf Tournament Solutions’ Golf Cannon activated immersive challenges on the course. Geometry provided commemorative branded towels for players, Crep Protect kept golfers’ shoes looking crispy clean out on the course and Palm Golf Co made sure each of the players had a fresh new pair of golfing gloves. Goodr outfitted their signature golf sport designed sunglasses on the bright, sunny day.
Beyond Meat once again kept tastes satisfied with an on-site food truck as well as the in-demand Yeastie Boys food truck, while Uncle Paulie’s served up their signature specialty cuisine favorites. Official hotel partner for the tournament this year was the L’ermitage Beverly Hills and The Golf Classic introduced an auto partnership with BMW.
Following Los Angeles, ENTER and Sports Illustrated will hit the road for a marquee golf event ahead of Big Game Weekend at TPC Summerlin. The second annual SI INVITATIONAL will be held on February 8th in Las Vegas, with more details to follow.
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams, and fans worldwide. At the intersection of sports, lifestyle, and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms, and through the monthly print magazine. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Sportsbook, a digital sports betting platform, SI Studios, the brand’s home for film, TV, and long form audio adaptations of SI’s thought-provoking storytelling, and more. SI brings its unique and authentic perspective to marquee events and captivating brand activations, including The Sportsperson of the Year Awards, “The Party”, SI Swimsuit Launch Weekend, and the SI Circuit Series. For more information, visit SI.com.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $25 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 10,800-plus freestanding stores and shop-in-shops and 380,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Eddie Bauer®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®. For more information, visit authentic.com. Follow Authentic on LinkedIn, Instagram and Twitter.
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