Posts tagged with "sports"

How the Fashion Industry Made Running Cool

The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.

One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.

Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.

The Power of Celebrity

It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.

Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.

This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.

The Affordability & Timelessness

Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.

Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.

The Comfort

Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.

It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.

People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.

The Tribalism

There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.

By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.

Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.

Image via Berk Communications for 360 Magazine

Russell Wilson Launches 3Brand Hat Line

RUSSELL WILSON LAUNCHES DEBUT HAT LINE FROM 3BRAND LABEL, EXCLUSIVELY AT LIDS

Leading sports retailer Lids today announced that Seattle Seahawks star quarterback and Super Bowl XLVIII champion, Russell Wilson will be launching a brand new hat line from his recently founded 3BRAND label, sold exclusively at Lids.

The caps will feature Russell Wilson’s signature number 3 icon logo and will be available in three different colored hats. This unique collection is one of three drops by Russell Wilson and 3BRAND this year. All drops will be available at select Lids stores and on Lids.com in the months ahead. 3BRAND represents everyone out there who has a dream and is dedicated to hard work. The 3BRAND collection brings sport, fashion and lifestyle to these iconic caps.

In addition to the stylish caps, five percent of sales will be donated to the Why Not You Foundation, a nonprofit organization dedicated to fighting poverty through education and empowering youth to lead with a why not attitude. The foundation also supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. 

I have always dreamed of having my own hat line at Lids and to finally launch my 3BRAND collection exclusively at Lids is a dream come true, said Russell Wilson. Being able to keep your dreams alive, never giving up, and living life with a why not you attitude is what the 3BRAND signifies and I can’t wait to see everyone wearing them.

We are thrilled to be the exclusive retail partner to launch Russell Wilson’s debut hat line from his 3BRAND label, said Lawrence Berger, Chairman of FanzzLids Holdings and co-founder and partner at Ames Watson. This collection not only offers our customers a way to express the important messages of never giving up on your dreams but also to provide them with a sense of excitement while wearing these caps.

The announcement follows a year of growth for Lids that saw the retailer add 70 stores during the pandemic and cement an international expansion agreement with the NBA. Lids remains the largest headwear retailer in North America, with over 28 million sold per year across their 1,200+ locations. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America and has a fast-growing non-sports branded business. Retailing for $31.99, the first release from this exclusive collection will be available in select Lids locations throughout the U.S. and on Lids.com starting Thursday, Aug.19.

About 3BRAND

Launching in 2021, Russell Wilson’s 3BRAND brings sport, music and fashion together in an on- trend sportswear brand that inspires us to be better, do more, and give back. 3BRAND believes the mind, body and soul combine to make dreams come true. A percentage of all 3BRAND sales are donated to the Why Not You Foundation, Russell and Ciara’s nonprofit organization dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. Follow us on Instagram, or Facebook.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion- oriented headwear and apparel across the United States, Canada, and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit the blog or join the #LidsLoyal on Instagram, Facebook, Twitter, or LinkedIn.

About Why Not You Foundation

Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. The foundation supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. In Fall 2020, the foundation announced its first Why Not You Academy, a school that blends real-world applications with classroom learning. Learn more here.

sports illustration by Allison Christensen for use by 360 Magazine

Kevin McReynolds’ Launches Bank After Ball

Former UCLA Student Athlete Turned Serial Entrepreneur Launches Bank After Ball

With a mission to inspire the next wave of athletes, Kevin McReynolds, founder of Overnght Media launches the platform’s first original series Bank After Ball

After playing 4 years of football for the UCLA Bruins during his undergraduate studies, Kevin McReynolds continued on his student-athlete journey at the University of Nevada, Reno where he received his Masters in Business Administration while playing his last year of eligibility for the Nevada Wolf Pack. During his playing years, and after a few too many threatening concussions, McReynolds shifted gears putting an emphasis on a robust business career, ultimately acting as his saving grace for life after football.

With a powerful stance on growth, development, and success, McReynolds launched Overnght Media on the belief that truly successful people and businesses oftentimes face hardship, struggle, and challenges before reaching an optimal peak. The ever-growing misconception of “overnight success” has been at the forefront of business for decades and McReynolds wanted to debunk that notion while diving into the nitty-gritty reality of true achievement.

After watching many of his talented UCLA teammates and other professional athletes from tennis to gymnastics, basketball, and beyond, carry on to a professional level of sport, McReynolds noticed that while they were achieving an impressive milestone in their careers, one that he always anticipated joining after college himself, many were not prepared for the financial obligations and responsibilities that come with running a business. While maintaining strong relationships with many former student-athletes, McReynolds quickly became a resource for their financial journeys and challenges along the way and he soon realized that while athletics carried many to the next level, they weren’t fully equipped to handle the most important business of all – themselves.

On August 4th, 2021, McReynolds and the Overnght Media team are set to launch the first episode of Bank After Ball, an original series designed to highlight the financial journeys and business ventures of former and current athletes during and after their careers, offering an in-depth look at life and career beyond athletics; because, there is so much more. Season one boasts an impressive lineup including Donovan Carter (Actor on the hit TV show, Ballers), Peng Peng (Olympian, Actress, Influencer), Aaron Wallace (Former NFL Player, Entrepreneur) Dietrich Riley (Top Real Estate Agent, Model), Amanda McGrew (CEO of Playoff Dating App), Lorrie Fair Allen (World Cup Champion U.S., Olympic Gold medalist, Olympic Silver medalist, three-time national champion at the University of North Carolina, and Founding Investor in Angel City FC), and Vic Enwere (Former Cal Student Athlete, Athlete Rep).

For a peek at the season, please view the official Bank After Ball trailer here.

About Bank After Ball

With a mission to inspire the next wave of athletes, Overnght Media is proud to launch its first original series Bank After Ball. The show is designed to tell the financial journeys and business ventures of former and current athletes during and after their careers, offering an in-depth look at life and success beyond athletics.

About Overnght Media

With a powerful stance on growth, development, and success, Overnght was founded on the belief that truly successful people and businesses oftentimes face hardship, struggle, and challenges before reaching an optimal peak. The ever-growing misconception of overnight success has been at the forefront of business for decades and we’re here to debunk that notion while diving into the nitty-gritty reality of true achievement. It’s no secret that powerful businesses, leaders, and entrepreneurs all started somewhere, and more often than not, they started from the bottom or hit many bumps along the way. However, the vast majority of the public does not see the behind-the-scenes work that goes into their successes.

After years of searching for business publications that catered to the younger generation (Millennials and Gen Z) while also providing honest and relatable tools and content that showcased the reality of truly making it, we discovered that resources were scarce. While these groups are touted to be the most disruptive and powerful generations ever in the coming decade, Overnght looks forward to providing a meaningful and approachable platform to become just that.

Sunisa Lee illustration by Samantha Miduri for use by 360 Magazine

Suni Lee Wins Full Set at the 2020 Tokyo Olympics

By: Ally Brewster

Women’s artistic gymnastics was at the forefront at the Summer Olympics once again this year in Tokyo. Artistic gymnastics is a highly competitive, technical sport that takes a lifetime to perfect. The sport garners millions of viewers worldwide each Olympics, and marketing teams use the sport as one of the faces of the games. Artistic gymnastics has become one of, if not the, most popular sport each Olympics.

At the Olympics, artist gymnastics is set into two categories: team and individual. Each member of every country competes in qualifying rounds for team finals, all-around finals, and individual events finals. Each competitor gets a chance to let their abilities shine as they compete on each apparatus. This year, each competitor of the USA Gymnastics team shined with Simone Biles, Sunisa (Suni) Lee, Jordan Chiles, and Grace McCallum. Jade Carey and MyKayla Skinner participated as individual athletes for individual events. Though each gymnast shined, one gymnast really caught viewer’s attention. This notoriety was expected as she is a fan-favorite in the Olympics: Sunisa Lee. 

But, who is Suni Lee?

Suni Lee, born Sunisa Phabsomphou, competed in her first ever Olympics this year at only 18-years-old. Though she graduated high school just a few months ago, the Minnesota-native has been doing gymnastics since she was six-years-old. She first began her training at Midwest Gymnastics Center. No Olympic journey is easy, and Suni’s was no exception. Olympians need to train most hours of the day to perfect their craft, which can be difficult to afford. Suni’s father took that problem into his own hands. Her father had always been one of her biggest supporters. He decided to build her a wooden beam in their backyard for her to practice on when they couldn’t afford a real one.

Notably, Suni Lee is the first Hmong-American gymnast to ever compete at the Olympics. Her parents are immigrants from Laos. The Hmong community was excited to have this representation, especially after the year of anti-Asian rhetoric and violence. It meant a lot to the Asian-American community for Suni to be in the Olympics as a positive voice for the community. For some people, Suni was the first time they heard of the Hmong people – an ethnic group living mainly in southern China, Vietnam, Laos, Thailand, and Myanmar. By qualifying for the Olympics, she was able to represent her community. This moment can be used to educate the world on the Hmong people, their community, and the hardships they have fought to overcome.

Going into the Olympics, Suni was a newcomer to watch for Team USA. She was known for her stellar bar routines. Suni went above and beyond even her own expectations. She qualified not only for Team USA and bar individuals, but also for all-around and beam.

During finals, all of Team USA did amazing. The US team gave the competition their all and ending up winning a Silver medal. They were all ecstatic because, with the exception of Simone Biles, it was each member’s first time winning an Olympic medal.

As they went onto individual competition, the team members of Team USA continued to support each other, even while competing. Suni continued to dominate the competition in the individual rounds. She caught the attention of people as she performed beautifully on each apparatus in all-around. Her performance earned her gold in the all-around competition. With the win, Suni became the first Asian-American to win an all-around gold medal.

After the all-around, the individual competition continued with Suni competing on the beam and uneven bars. On beam she performed beautifully, just missing a medal by placing 4th place. Though she did not win a medaling placement, Suni was as impressive as ever as she competed amongst the best gymnasts in the world. 

Coming into the competition, the uneven bars were known as Suni’s specialty. This proved to be the case as she performed a stunning routine. She was awarded third place and earned a bronze medal.

With each of her wins, Suni entered a distinguished group of Olympians that won a full set – earning a gold, silver and bronze medal. Suni made her community proud as she became the first Asian-American to win all-around. Suni is also the first Hmong American to compete in artistic gymnastics. Suni dedicated her Olympic wins to her father, who supported her through everything and watched her live her dream.

What Is A Football Prop Bet? Here’s What To Know Before Making One

Betting on sports can be a lot of fun and even be lucrative when you have luck on your side and know what you’re doing. But, there is an aspect that makes athletic wagers even more exciting. There is another type of sports bet called a prop. A “prop” is short for propositional bet. It is often a side bet that involves something very specific during game time. 

What makes it exciting is how random these bets can be, so winning gives you an extra jolt. Props take a lot more luck than just betting on the win or loss of a particular team or game, but there are ways that can help you improve your odds. 

In this article, we will go over exactly what a prop bet is and how you can make one yourself. 

Prop bet examples

The idea of a prop bet is to find something interesting about a player or team to bet on. An example would betting that the New England Patriots’ defense will score a touchdown in this week’s game. Or, you could bet on how many touchdowns Tom Brady will make for Tampa Bay against his old team, the Patriots. 

The possibilities are endless, which is what makes these types of bets so fun. You can see a good return if you actually win, since the odds are really stacked against you. Most of the time prop bets are pretty small, so you can keep it economical and hopefully make something in return. 

There Is A Little Bit Of Skill Involved

One of the reasons that these bets are played is because there has been some research conducted. For example, you can find out how many touchdowns a certain quarterback has made during the third quarter in his career. With this kind of information, you can make an informed bet.

There are lots of sites in which inform readers on these kinds of stats. That way, you can make a prop bet according to the information you feel comfortable with. Check the Awesemo NFL player props to get an idea of the stats that might be able to help you. 

If you are a new gambler, these bets may not be good if you have the intention of actually winning. They can be fun for the beginner when you do make a good bet that comes through. But, there is a lot of luck involved for that to happen. An experienced bet-maker will have better odds, though they are still not in your favor. 

Because of the nature of these bets and the high payouts, they are usually capped by most sports books at a couple of hundred dollars, or at most $500. One other thing to consider is that these prop bets don’t move in unison with the line. As the line changes, the odds likely stay the same for the prop bet. 

Marijuana illustration by Heather Skovlund for 360 Magazine

Dodi Blunts × Last Prisoner Project – Apprenticeship Program for Justice-Impacted Individuals

Dodi Blunts and Last Prisoner Project (LPP) are excited to announce the Dodi Blunts/Last Prisoner Project Apprenticeship Program. This program is designed to help LPP constituents take their first step back into working society and offers them the mentoring, training and hands-on experience needed for a career in the cannabis industry. For 90 days, the apprentice will work with Dodi Blunts, gaining valuable experience and industry connections needed for a flourishing career in cannabis.

“Having a cannabis felony on your record makes it very hard to earn gainful employment,” said Jeff Goldenberg, Co-Founder of 2nd and Goal Ventures, the company behind Dodi Blunts, “Helping LPP constituents gain a foothold in the cannabis industry makes a ton of sense, given what the industry has taken from the community.”

The program starts in consultation with the apprentice – to determine their skills sets, experiences and interests – and determine an area of focus. The apprentice is also rotated through several different areas and functions to gain a wide variety of experience. Finally, once the program is successfully completed, the apprentice will continue their employment with Dodi or another company in the cannabis industry.

The apprenticeship program is the first initiative between Dodi Blunts and Last Prisoner Project since the launch of Dodi in April. Dodi Blunts is the brand of former NFL superstar Marshawn Lynch, who recently signed on to become a Last Prisoner Project Ambassador. The two organizations have plans for many more initiatives over the coming year.

Last Prisoner Project is not just talking about second chances but really being about it. It only makes sense that those affected by their cannabis past have a chance to let it play a part of their futures too,” said Marshawn Lynch.

“We are beyond excited to team up with Dodi Blunts in this way,” said Last Prisoner Project Managing Director Mary Bailey. “It’s so important that these justice-impacted individuals are given a path forward and Dodi has really stepped up to the plate in a way that we at Last Prisoner Project are so appreciative of and we hope other cannabis companies will follow suit.”

The first apprentice under the new program is Katree Saunders who, in 2011, was convicted on federal charges of possession and intent to distribute cannabis during a federal effort to crack down on Nevada marijuana dispensary operators before retail sale of weed was legalized in the state. Almost a decade later, she’s still working to rebuild her life.

“Being the first LPP constituent in the program, I am excited and thankful at the same time,” said Katree Saunders. “This opportunity with Marshawn and the Dodi brand means a lot to me after being a justice-impacted individual. Having recently graduated Columbia Business School for Entrepreneurship and being accepted to the apprenticeship program, I feel like I can be a shining example of what is possible after being affected by the collateral damage of this failed War on Drugs. It’s the chance to be resilient, while making a positive impact on the community. Just because you have been formerly incarcerated, doesn’t mean you have no goals or dreams you would like to accomplish. It has given me inspiration.”

About Last Prisoner Project:

The Last Prisoner Project (LPP) is a non-profit organization dedicated to cannabis-related criminal justice reform. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered under America’s unjust policy of cannabis prohibition. Through intervention, advocacy, and awareness campaigns, the Last Prisoner Project works to redress the past and continuing harms of these inhumane and ineffective laws and policies. Visit the Last Prisoner Project Website or text FREEDOM to 24365 to donate and learn more.

About Dodi Blunts:

Dodi Blunts invites fans to unite their love for sports and cannabis through high quality, high potency cannabis products, that elevate communities, support social equity issues and represent the Bay Area vibe. The brand is the brainchild of NFL superstar Marshawn “BeastMode” Lynch who professes to “having a love-love relationship with Dodi.” Dodi aims to provide the most innovative, highest potency products while exporting Oakland weed and strains to the rest of the state and the world. Dodi isn’t just a weed brand – it’s a community, a vibe and a revolution. Learn more by visiting Dodi Blunts.

Interview with Dean Karnazes

Dean Carnazes is a marathon runner known for serious feats of endurance. He recently wrote a book, Runner’s High: A Life in Motion, about running and his experience as a marathon runner. I got the chance to speak with Dean about his marathon career and Runner’s High.

What was your favorite experience while running?

While I was running across the country—from LA to NYC—I got a call from the White House saying that Michelle Obama wanted me to stop in to say hi. Prank call was my first reaction. But it was real. I’ll never forget running down the hallway of the White House and out to the South Lawn to meet with the first lady. She welcomed me with a hug and said, “It’s such an honor to meet you.” I’m not making this up. 

What is your favorite part of the marathon experience?

The pain and the struggle. You remember the joyful moments, but the tough moments leave a more indelible imprint. 

Do you have a marathon that you particularly liked?

How long is the interview? (laughter) I’ve run hundreds of marathons and each is memorable in it’s own way. I once ran 50 marathons, in all 50 states, in 50 consecutive days. That experience in its totality was quite extraordinary.

Do you have a favorite place to run?

Greece. I’m 100% Greek and Greece is the birthplace of the marathon. It doesn’t get more real than that.

What athletes do you particularly admire?

The back of the packers struggling to reach the finish line before the cutoff. Sure, I admire the elite, but watching the last place finisher is more inspiring. 

I’ve been in a 2-week quarantine in a hotel in Sydney in preparation for this crazy 1,000-mile run across Australia, so I’ve been watching a lot of the Tokyo Olympics. In fact, I’ve probably watched more television in the past two weeks than I’ve watched in the past two years! 

Are there any Olympic athletes, in the most recent Tokyo Olympics, that you were particularly impressed by?

So many of the athletes impress me. But I think what impressed me the most this Olympics’ was Simone Biles withdrawal because of mental health concerns. She is such a dominant force but she became very human in showing her vulnerability.

How do you feel about energy drinks and other products that may change/enhance athletes’ performance?

Athletes will always seek anything that can provide an edge. So long as it is not a banned substance, I’m okay with it.

What, in your opinion, is your biggest accomplishment as a runner?

The fact that I am still just as passionate about running as I was when I first started. The stoke is still there after all these years.  

What was it like to write a book about something you’re so passionate about like running?

To capture my authentic running voice, I do a lot of writing while I run (by dictating into my phone). People say I truthfully capture the essence of running in my writing, and that’s because at a time when I’m experiencing the thoughts, feelings and emotions of a runner I’m taking note. To put that passion into words makes compelling reading. 

Are you happy with the way people have spoken about your book thus far?

I got an email from a gentleman this morning who said he had intended to read a couple chapters of my book last night before going to bed. Five hours later he finished the book, he told me. Then, he said, he got up. He just had to go on a run.

Yes, I’m happy with the way people have spoken about my book. That message says it all.

Reebok Courting Greatness campaign image via Vicki Scarfone at M&C Saatachi Sports and Entertainment for use by 360 Magazine

Reebok’s Courting Greatness Campaign

Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere

Local artist installations offer creative inspiration, tipped off in NYC by New York Sunshine Install Team for Question Mid “Iverson Four”

Today, Reebok officially launches “Courting Greatness,” its FW21 basketball campaign empowering youth to create playable basketball spaces where they may not exist. Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations, with the first coming from NYC creative collective New York Sunshine Install Team that will honor the upcoming Question Mid “Iverson Four”.

Carrying forward themes from Reebok’s latest film, CrateMaster, which shines light on the grit and creativity of inner city youth, as well as on accessibility issues in urban areas, “Courting Greatness” celebrates players on a local level. Using existing camera and measurement features in mobile phones, the “Courting Greatness” digital tool enables users to map out the exact (or rough) dimensions of a court, be it a free throw line, 10-foot hoop, three-point line or key.

“For kids and teens living in the city, basketball is the pre-eminent sport, but finding space to play can be especially challenging,” said Inga Stenta, Head of U.S. Marketing for Reebok. “We are continuously inspired by athletes who reimagine competition and find alternative ways to play. ‘Courting Greatness’ will help create access for these kids – and players of all levels and walks – whether they have a court or not.”

Demonstrating the tool’s creative potential and how a makeshift court may come to life, Reebok partnered with New York Sunshine Install Team, a contemporary art and fashion collective based in NYC, to create a court using raw, industrial materials, to initiate the campaign. The temporary installation is located at 36 Fifth Avenue in Brooklyn. Local artists in LA, Philly and Atlanta will then be tapped for subsequent installations throughout the FW21 season, each uniquely bringing to life forthcoming Reebok basketball product releases.

Coinciding with the launch of “Courting Greatness” and this year’s summer games, Reebok is set to release its Question Mid “Iverson Four” sneaker inspired by the ’04 national team uniforms worn in Greece, where A.I. adorned jersey number “4”.

Hoopers can visit HERE today to access the augmented reality tool and get to work. The Question Mid “Iverson Four” is available globally in adult and kids unisex sizing from Foot Locker, Finish Line, Champs Sports and Reebok’s website, among other select retailers, beginning July 31.

Reebok Courting Greatness campaign New York Sunshine Install Team for Question Mid "Iverson Four" image via Vicki Scarfone at M&C Saatachi Sports and Entertainment for use by 360 Magazine

illustration by Samantha Miduri for use by 360 Magazine

How Much is an Olympic Medal Worth?

This year, one of the world’s largest precious metals wholesale trading firms, Dillon Gage Metals, is sharing secrets behind the globally recognized Olympic medals athletes train so hard to obtain. The value of an Olympic medal is said to be worth quite a bit, and with the major sporting event just around the corner—beginning July 23 through August 8, in Tokyo, Japan—all eyes will be glued to the television wondering who is going home with a precious piece of history. 

The design of the Tokyo medals, designed by Junichi Kawanishi, reflects the ideology that athletes must always strive to achieve glory and victory daily. The design incorporates light and brilliance in the shape of polished stones, symbolically mirroring the warm glow of friendship, diversity, and representation, and the athletes’ energy and those who continue to uplift them.

“The value of gold is a curious inquiry we receive all the time, especially around the time of the Olympics,” said Terry Hanlon, president of Dillon Gage Metals. “It’s one of the most discernible medals in the world, and it’s only natural for individuals to be curious about what it’s made of and its true value. Most medals awarded during the sporting event aren’t worth much because they aren’t solid gold but rather silver with gold plating.” 

So, the question resides, how much is an Olympic medal actually worth? Every gold medal that athletes receive for their accomplishments is comprised of 99.9 percent silver and 6 grams of plated gold, weighing about 556 grams. Subtracting the gold from the silver brings the medal down to 550 grams in weight, while silver and bronze are a lesser metal weight at 550 grams and 450 grams respectively. 

Considering it takes 31.1033 grams to equal a troy ounce, and if the silver is truly pure silver, it takes some simple mathematics to discover the true value of the Olympic medals. Taking these numbers plus the current trade price of silver, approximately $26.00, and utilizing a common equation, the estimated value of gold can be calculated. 

The equation includes grams divided by troy ounce, then multiplying by trade price to find the dollar amount. In practical terms to solve for the total dollar amount in silver, use 550g/31 x $26.00 to equal $461.29.

In addition to the previous calculation, then add in 6 grams to account for the gold plating. In today’s currency, an ounce of gold is trading approximately for $1,808. Using the same equation to solve the gold composition: 6g/31 x $1,817 = $350.75. 

Combined, the gold and silver composition’s value for the Tokyo 2020 Olympics gold medal is approximately worth $812.04. And the value for the Tokyo 2020 Olympics silver medal is approximately worth $461.29. 

But no matter the actual value of all these medals, to compete on the world stage of the Olympics, one of the most prestigious sports competitions, is truly priceless. Dillon Gage Metals wishes every Olympian luck and sends their support to each nation’s competitors during the 2020 Summer Olympics in Tokyo.

Casio's EDIFICE Collection EQB1100XDC1A watch model product image via Andrew Bowyer at Coyne PR for use by 360 Magazine

Casio’s Edifice Collection – EQB1100XDC1A

By: Emily Bunn

The stunning newest addition to Casio’s Edifice flagship EQB1100 Series, the EQB1100XDC1A, is a sporty but elegant watch. This new model is sure to keep you on time wherever you go, with a measuring capacity of 23:59’59 and regular timekeeping capabilities. Casio understands that their contemporary customers require practicality and utility from their products. As such, this new sport and play model is also equipped with Bluetooth smartphone linking. This linking sets the watch to the precise time anywhere in the world, which is ideal for travel enthusiasts, athletes, and sports and recreation.

The watch’s daily alarm ensures that you’ll start your day right on schedule, leading to a more stress-free start to your mornings. This model has an accuracy of ±15 seconds per month (with no signal calibration and mobile link function), so watch wearers can feel confident that they’re always punctual and prompt. Whether you’re trying to keep track of your best mile time, analyze your training progress, or record the length of your workout at the gym, this watch comes in handy for all of your daily timekeeping needs.

Truly, the EQB1100XDC1A is the perfect companion wherever life takes you. This new model is water resistant (up to 100M) and has dual time abilities (for home and city time swapping.) As such, this watch is a sensible solution for swimmers looking to record their lap times. The EQB1100XDC1A also comes in handy during other sports, such as tennis, golf, and track, among others. No matter where you go, Casio keeps you on track. Equipped with a full auto-calendar (to year 2099), date display, and day indicator, watch wearers are sure to be on-time and fashionable while sporting the EQB1100XDC1A.

This beautiful model features an attractive black IP band and an octagonal, green IP tachymeter bezel. The watch’s hunter green face is accented with a sleek, black gun metal material. This streamlined design of the newest Edifice model is athletic, sleek, and sophisticated. The sporty design of the EQB1100XDC1A features a stainless-steel band, one-touch 3-fold clasp, and sapphire crystal glass with non-reflective coating. The sapphire glass is highly scratch-resistant, and the crystal has a non-reflective coating on its inner surface to enhance readability.

This coating allows for the activation of the Tough Solar power system within the timepiece, which enables charging by exposure to light. This solar powered watch is an eco-friendly choice for conscious watch wearers. Another energy efficient feature is the EQB1100XDC1A’s power saving mode, in which the watch’s hands stop to save power when the watch is left in the dark.

Also provided within the EQB1100XDC1A is a battery, which has an estimated operating time of five months on rechargeable battery (operation period with normal use without exposure to light after charge) or nineteen months on rechargeable battery (operation period when stored in total darkness with the power save function on after full charge.)

Some of the other most notable features of Casio’s new Edifice Collection model include the flyback, direct timing start from the timekeeping mode, and a one second stopwatch. With four dials (for 24-hour, day, dual time hour and minute time keeping), three analog hands (hour, minute, second), seven-hand chronograph timekeeping, and dual time 24-hour time keeping, this timepiece marries function with versatility. Weighing in at only 124g and measuring 51.1 x 44.6 x 8.9mm in its case, the EQB1100XDC1A is a practical, posh and utilitarian watch.

The EQB1100XDC1A is now available for $350.00 on Casio’s website and at certain local jewelry stores. To find a retailer near you, please visit here. For more info and to purchase, please visit Casio’s website.

Casio's EDIFICE Collection EQB1100XDC1A watch model product image via Armon Hayes for use by 360 Magazine