Posts tagged with "sports"

GBD-100BAR-4A2 via Casio for use by 360 Magazine

New G-Shock Move Watch

Casio announced a new addition to the G-SHOCK MOVE line of fitness watches with the launch of the GBD-100BAR-4. The new limited-edition model was created in collaboration with Matchday: Inside FC Barcelona, a must-watch documentary featuring the inner world of the famed Spanish football club.

The new model is based on the original design of the GBD-100 and comes equipped with an accelerometer to count steps and track distances. The band, designed to evoke past and present team uniforms, is imprinted with the club motto, “Més que un club,” meaning “More than a club” in Barcelona’s Catalan language. The caseback is engraved with the FC Barcelona crest and Matchday logo and the new model comes with specially designed packaging in the team colors.

The GBD-100BAR-4 has Bluetooth® functionality that enables users to measure running distance, speed, pace, calorie consumption, and more. Additional features include a step tracker, a graphical display of workout intensity, and an achievement graph to show progression towards individualized goals.

In addition, a built-in accelerometer can automatically record daily movements when paired with the G-SHOCK MOVE app. The innovative measurement function can log mileage, speed/pace, and calories burned, making sure users stay on track with their fitness goals for the new year.

The watch also features a Memory in Pixel (MIP) LCD display when combined with Super Illuminator provides exceptional visibility; a soft urethane band for ventilation and flexibility delivers comfort in every situation, from everyday use to hard workouts.

The new GBD-100BAR-4 comes equipped with G-SHOCK features, such as 200M water resistance, shock resistance, a full auto-calendar, super illuminator LED, world timekeeping for 38 cities, and more. 

The GBD-100BAR-4 retails for $230 and will be available for purchase in February at select G-SHOCK retailers, the G-SHOCK Soho Store, and HERE.

Black Ice via Elliot Stares PR for use by 360 Magazine

Black Ice

On February 29th, 2020, Akwasi Frimpong became the first Skeleton athlete from Africa to win an elite Skeleton race sanctioned by the USA Bobsled and Skeleton Federation in Park City, Utah. From a one room hut in Ghana to the Netherlands at age eight, where he became a professional track athlete before suffering a career-ending Achilles’ injury, the remarkable story of his lifelong dream is now being told in a short film depicting unwavering persistence and desire that holds up a torch of hope and inspiration for an entire continent, as Akwasi campaigns to compete at the 2022 Winter Olympics in Beijing this February.

In association with Hungry Man productions, the Swiss sportswear company, On, presents “Black Ice”, an original short film written and directed by award-winning filmmaker Richard Bullock. The film uniquely combines live-action footage, graphic design, and animation. Depicting Akwasi’s humble origins, growth, and arduous journey which forges his resilient spirit and ultimately transforms him into a symbol of modern Africa, Black Ice can now be seen HERE.

Developed over six months and with filmed excerpts on-location across Europe and Africa, Black Ice brings the pages of a graphic comic book to life through the eyes of the children it aims to inspire. An athletes’ strength and determination in the face of lifelong adversity is unraveled within a portrayal of Akwasi’s journey, presented as a chronology of his life up until the present day that presents a symbol of bravery and courage for the entire African population.

The film centers around a graphic novel that is initially pulled from the bag of a schoolboy with Black Ice as the title, showing an iron clad superhero on the cover depicted as Akwasi. His inquisitive sister reads along with him, and their voices become the narration for the story. They read from the graphic novel aloud and together they follow Akwas’ real-life journey as viewers are taken on a visual expedition.

“Black Ice comprises of a highly original storytelling technique that is the sum of its live action and drawn elements that is rarely seen in a filmed production of this nature,” says Feliciano Robayna, Executive Producer and Head of Sports Marketing at On. “For a long time Akwasi’s dream was simply to make it to the Olympics. Despite all the setbacks, he soon saw the power of his achievements and what they could mean for Africa. He was no longer competing only for himself or a country, but for an entire continent. At the forthcoming Winter Olympics, a billion people can see in him the proof that with self-belief, strength and dedication you can pursue and fulfil your lifelong dreams.”

After speaking with Akwasi, director Richard Bullock decided to approach the story in a completely different way. “Instead of a script or storyboard I wrote out his story in the form of a graphic novel. I handed that to my illustrator who was tasked to bring it to life as a printed graphic novel,” said Bullock. “The book itself has become a character in the film and it forced the filmmakers to think differently about all aspects of the production. “It’s uncomfortable and new for all of us,” was the response. Probably what Akwasi felt like the first time he slid headfirst down an ice run at 90 miles an hour.”

While Akwasi’s life feels like the original story of a fictional superhero, it is all fact. As a child, his grandmother whispered into his ear at bedtime: “What you need for success is already in you. It is a matter of believing in yourself, having the will to work hard and never giving up.”

After moving to Holland to join his mother at 8 years-old, the former Olympian, Sammy Monsels, watches over Akwasi and ignites the Olympic flame of desire within him. Akwasi reacts by making the Olympics his one true ambition as a rapidly growing track athlete. At age 16, Akwasi becomes the Dutch National 200m champion, despite being unable to travel to European competitions due to his citizenship status. Akwasi is accepted into the Johan Cruyff School and works tirelessly to become International Student of the Year. While training for the 2012 London Olympics, Akwasi ruptures his Achilles tendon, putting his Olympic ambitions in danger. While recovering, Akwasi considers his options, applies to American colleges and is accepted into Utah Valley University, where he would graduate with honors in Business Studies.

With Utah being such a cold mountainous climate that was ideal for Winter sports, and after meeting the Dutch national team, Akwasi was invited to try his hand as a brakeman on the Bobsleigh team. Akwasi surprisingly came within one place of making it to the Sochi Winter Games in 2014, which re-ignited his desire to become an Olympian. Akwasi decided to turn to a different sport and took part in a Skeleton trial which he exceled at. In pursuit of his Olympic goal, he focused on his new skill and defied all expectations by qualifying for the 2018 Winter Olympics in PyeongChang. Akwasi became the first black male Skeleton athlete in Olympic history. He decided to become the hunter instead of the hunted and this self-determination allowed him to be the first African athlete to win an elite Skeleton race sanctioned by the USA Bobsled and Skeleton Federation. Akwasi realized a new Olympic dream and would soon become an even stronger, more dangerous competitor with his sights set on the Beijing Winter Olympics in 2022. He also wanted to dream for the people of his continent.

In 2008, Akwasi chose a helmet with a lion holding a rabbit in its mouth. The image, he said, represented the story of his life: the rabbit running from the lion that threatened his survival and success. It became a design inspired from his past. However, in stark contrast, his new suit and helmet put him in the role of the hunter and no longer the prey. And rather than wrapped in his African heritage, it was a helmet designed with eyes firmly fixed on the future. His new suit is now inspired by Afrofuturist themes of modernity, technology and innovation. Spray painted on the front of his helmet, laser focused eyes look ahead, while on the back of his helmet is his own personal mission, “Hope of a Billion.” Through his actions, Akwasi Frimpong wants to inspire all Africans.

Akwasi became the first male African skeleton racer to compete at the Olympics in 2018 thanks to the International Bobsleigh and Skeleton Federation‘s (IBSF) continental quota system. The system was dropped by the IOC for next month’s Beijing Olympics, dampening the hopes of any African athletes competing. Frimpong tested positive for Covid-19 on December 29, while preparing for his last three Olympic qualification races in Altenberg, Germany. This gave his qualification for the Olympic Games a crushing blow, despite being ranked only three places below the top 60 needed for qualification. Since then, Akwasi and his team have been campaigning with the IOC to allow Akwasi his chance to compete in Beijing, representing his nation of Ghana as the only African nation represented in the Skeleton. This request to the IOC was recently denied, sparking an outcry of public support for his plight.

To help him perform his best at upcoming competitions, Akwasi will be wearing On’s exclusive shoe designed specifically for professional bobsleigh and skeleton athletes.

Top Five Innovations In Motorcycle Safety And Protective Gear

Motorcycle drivers are more at risk of experiencing collisions than regular road vehicles. Due to the sheer small size of motorcycles, they are less visible to motorists and pedestrians, especially in bad weather conditions, such as rainy or foggy weather.

The high likelihood of collision or accidents when owning a motorcycle has led to more motorcycle drivers and owners relying on motorcycle accident lawyers to assist with insurance claims and court dates. Topresearched.com compiles a stringent list of top motorcycle lawyers.

Due to the high possibility of accidents and grievous bodily harm when riding a motorcycle, protective gear is essential. 

Here are five top recent innovations in motorcycle safety and protection.

Smart Helmets

Manufacturers have consistently improved in strengthening the quality and durability of motorcycle helmets. Now they incorporate mandatory artificial intelligence (AI), features that assist a driver in avoiding a collision or recording the scene in the case of a crash.

Smart motorcycle helmets now have built-in GPS systems and built-in rear-end cameras. The built-in cameras also assist motorcyclists in their insurance claims, proving that the driver is not responsible for the collision.

Vests And Jackets With Airbags

Motorcycle clothing has evolved from leather jackets, ripped jeans, and bandanas. Protective apparel nowadays incorporates airbag technology in motorcyclists’ vests and jackets. The airbags have built-in sensors programmed to deploy to protect the chest and other vital organs immediately once they detect an impact.

In addition to clothing, the motorcycle industry has also introduced flexible impact technology in riding boots. These new boots absorb impact shock while adding extra layers of protection in case of an accident or a minor fall.

Anti-Lock Braking System (ABS)

The anti-lock braking system, or ABS, is borrowed from the motor vehicle industry. The system allows the motorcycle’s brakes to pump during a sudden stop or halt from high speed and hence eliminates the locking of the wheels. The ABS gives the driver substantially more control over the steering and navigation of the vehicle.

LED Lighting

Aside from adding decorative features to the motorcycle, LED lighting assists motorcyclists in being more visible while on the road. The lights are most beneficial when used in dark or unclear conditions and during bad weather, potentially obscuring the motorists’ views. Recently designed helmets often come equipped with LED lights that help improve the driver’s view of the road and terrain.

Automated Clutches And Stability Control

As with operating a motor vehicle, changing gears, accelerating, or braking at high speeds or during high traffic can cause motorists to be distracted and lose focus on the road.

In response to the need for stability control, motorcycle manufacturers now incorporate stability controls to monitor the traction control and lean angle data. The data will determine the right amount of power or braking needed for the motorcycle to retain stability.

These five innovative ideas in the motorcycle industry have contributed significantly to the noticeable decrease in accidents involving motorcycles on and off the road.

Christopher Currence for use by 360 MAGAZINE

PACKER × Reebok Answer IV “Ultramarine”

Reebok and Packer are teaming up to release a limited-edition release of Allen Iverson’s notorious Answer IV. The Answer IV’s are a blast from the past, referencing sport, style and culture of the ‘90s and early ‘00s. The Packer x Reebok Answer IV ($180) will be available on January 21 solely in-store and online at Packer.

Allen Iverson

NBA basketball legend and style/ culture icon of the ‘90s and early ‘00s, Allen Iverson exemplifies the aesthetic viewpoint from this time period. Celebrated for always sticking to his wits and having shaped an entire generation through fashion and culture, the Packer Answer IV serves as an honor to the legacy that A.I. created.

The shoe is reminiscent of designs from the ‘90s and early ‘00s, equipped with timeless navy leather/ grey mesh upper, highlighted by red accents. The shoe captures the essence of A.I.’s spirit during the prime of his stylistic impact.

Available exclusively at Packer, Friday, January 21.

11:00am EST online @ PackerShoes.com

12:00pm EST in-store @ Packer Jersey City

$180 / size 6.5-15

Christopher Currence for use by 360 MAGAZINE

Port via Wagstaff Media Marketing for use by 360 Magazine

New Port Cocktails

This February will be an exciting time for sports with the Beijing Winter Olympics being held from February 4-20, and the Super Bowl on February 13. Readers may be hosting watch parties, which tend to last for hours beyond the events themselves, so playing the long game when it comes to imbibing is a real pro-move. These low-ABV Port Cocktail ideas are all easy, convenient, and make great food pairings to the sports spreads we know and love.

Taylor Fladgate Chip Dry and Tonic Cans – (5.5% ABV; SRP $17.99 for a 4-pack of 250ml cans)

As a great low-ABV alternative to beer, this ready-to-drink Port cocktail is perfect right out of the can and delicious with Super Bowl favorites such as guac & chips, wings, and pizza.

Croft Pink and Tonic Cans – (5.5% ABV; SRP $17.99 for a 4-pack of 250ml cans)

Another low-ABV ready-to-drink cocktail, the newly launched Croft Pink and Tonic cans have bright citrus and red fruit flavors that are great with shrimp cocktail and the ketchup that goes along with pigs in a blanket.

Fonseca Bin 27 Porto Reserva  – (20% ABV, SRP $19.99)

Whether you’re parked on the couch watching Olympic ice hockey or ski jumping, the Bin 27 Martini is a ridiculously easy three-ingredient complement to brunch, nachos, and chili.

Combine two parts Bin 27, one part vodka, and a splash of cranberry juice into a mixing glass with ice and stir until chilled. Strain into a martini cocktail glass.

About Port Wine

Port Wine is wine only produced in the Douro region of Portugal. It’s a fortified wine, meaning it has spirits added to it, in this case, grape spirits. Port wine is thus heavier and sweeter than other wines and contains 19-20% alcohol compared to other wines, being 8-12% alcohol. 

Rita Azar for use by 360 MAGAZINE

ERIC CANTONA LAUNCHES LOOKING FC

Former captain of Manchester United Eric Cantona announced the launch of his very own travel brand in collaboration with DHARMA, the travel organization that has released travel brands such as Equinox and Culture Trip.

Cantona commented on the inspiration for the travel brand, stating, “Our idea was to create the most passionate football trips on earth, with charisma and soul. Everything today is optimized for price – we wanted to optimize for passion.”

Looking FC, named after the Looking For documentary series produced by Cantona and his brothers (Canto Bros Productions), includes 4-day trips produced by Cantona himself. Guests are taken along an exclusive experience traveling global football cities through the point-of-view of the world’s leading clubs and their devoted fans. Each trip concludes with a Game Day experience seated in the passion sections of stadiums showcased for big League and Champions League competitions. If the Game Day experience wasn’t enough, trips also consist of immersive experiences like fan chant workshops, sports-themed graffiti tours and method briefings with journalists.

The nine trips included this season consist of Manchester (United), Buenos Aires (Boca), Liverpool (Liverpool), Milan (Inter), Madrid (Real Madrid), Barcelona (Barca), Paris (PSG), Lisbon (Sporting), and Casablanca (Raja), with thrilling events planned including Liverpool v Manchester United at Anfield, a Real Madrid v FC Barcelona El Clásico at Bernabeu, and a PSG v Marseille Le Classique at the Parc des Princes. Scheduling is intended for groups but is available to be booked privately to enjoy with your friends and families.

Pricing starts at 1,290 Euros per person based on double occupancy. Included in each ticket is all accommodations, experience, most meals, guides and game tickets.

Looking FC showcases the use of a people, plant and profit approach; in the first-of-its-kind partnership with Common Goal, Looking FC will donate 1% of its returns to fund the UN’s Sustainable Development Goals Initiative. The trips are designed with intention to strengthen local businesses, and each trip is carbon offset through Thrust Carbon.

About DHARMA

DHARMA is an emerging travel brand that creates one-of-a-kind experiences. Entering a pivotal period of growth for the company, DHARMA is creating relationships with brands at the top of social markets to continue their purpose of uniting the people of the world through the “power of shared experience.”

CXO and co-founder of DHARMA Leah Howe spoke on the company, stating, “DHARMA brings the passion economy to the travel space by applying the people-buy-people mantra that has been tried and tested for products to experiences. When you build an experience for a specific community it is hyper-personalized. Am I going on a fitness trip curated by my favorite wellness instructor, or a culinary trip curated by a star chef, or on a football trip designed by my idol? The future of travel is social.”

About Eric Cantona

The French football player Eric Cantona has been in the spotlight since the beginnings of his career. Cantona’s football career took off when he was 15, and he started playing with Auxerre during the 1983-84 season. Later in his career during 1993, Cantona played a vital role in Manchester’s first league title in 26 years. Cantona was voted the greatest ever Manchester United player by Inside United magazine. After his retirement from football, Cantona began his career as an actor. In 2009 he played himself in ‘Looking for Eric,’ directed by Ken Loach that won a British Independent Film Award.

Mina Tocalini, 360 Magazine, Ray LaMontagne

TrueSouth Season Four Episode Five

On Sunday, Jan. 16 at 7 p.m. ET, TrueSouth Presented by YellaWood concludes its fourth season with a special fifth episode that takes viewers on a Mississippi River road trip. This SEC Network series revolves around two food stories told from one place, which TrueSouth sets in conversation to make larger points about Southern beliefs and identities.

Episode Summary

This episode is a behind-the-scenes romp up and out of Henderson, La., through New Orleans, following the Mississippi River to Greenville, Miss., and, finally, Memphis, Tenn.

The story begins at Turtles Bar on the Atchafalaya levee. In New Orleans at Dooky Chase‘s, the 80-year-old Creole restaurant, gumbo is eaten and old fashioneds are sipped. Next comes beer at Snake and Jake’s Christmas Club Lounge, the diviest dive bar in the city. Before the crew leaves for the drive north, they buy wine and snacks at Keife and Company. Following the river, they cross into Mississippi. At Doe’s Eat Place in Greenville, they indulge in porterhouses and a well-earned night off. The epic road trip ends on Summer Avenue in Memphis, Tenn., with a quick stop at La Guadalupana for chilaquiles. And, just down the street, biscuits at Bryant’s Breakfast with hip hop legends 8Ball and MJG.

Music is forever important. For episode 17, the crew sampled, among others, the City Champs out of Memphis, a soulful jazz trio that reimagines Stax-era sounds. The TrueSouth playlist on Spotify shares the full soundtrack and score of every season of TrueSouth.

Season Summary

Season four of TrueSouth began in Scott, La., the buckle on the Boudin Belt that stretches across Cajun Country. Episode two of the show floated to Lake Village, Ark., just across the Mississippi River, where Santa “Cowboy” Lee cooks fat T-bones at a pizza restaurant, and Rhoda’s Famous Hot Tamales bakes half-pecan and half-sweet potato pies that are worth a three-hour drive. For episode three, the crew floated into Mobile Bay, Ala., for breakfast cocktails at a beach bar and fish and grits and second chances at a steamtable restaurant. We drove north to St. Louis, Mo. for episode four, where the crew developed a unified sandwich theory of the city, dependent on wave after wave of immigrants.

About TrueSouth

TrueSouth is a limited series on Southern food and culture, airing monthly on SEC Network. Four-time James Beard Award winner John T. Edge writes and hosts the show, which is executive produced by two-time New York Times best-selling author, ESPN senior writer Wright Thompson, and produced by Bluefoot Entertainment. The series, now in its fourth season, revolves around two food stories told from one place, which TrueSouth sets in conversation to make larger points about Southern beliefs and identities. 

About SEC Network

The Southeastern Conference and ESPN launched SEC Network on August 14, 2014. The network televises hundreds of games across the SEC’s 21 sports annually. Programming includes in-depth analysis and storytelling in studio shows such as SEC Nation, Thinking Out Loud, Out Of Pocket and Rally Cap, daily news and information with The Paul Finebaum Show and SEC Now, original content such as TrueSouth, SEC Storied, and SEC Inside, and more. Hundreds of additional live events are available for streaming exclusively on SEC Network’s digital companion, SEC Network+, via the ESPN App and their website. The network is also available in more than 135 countries throughout Europe, the Middle East, Africa, and Asia via ESPN Player, ESPN’s sports streaming service in the region.

CFP Championship’s High Viewership

The 2022 College Football Playoff National Championship was one for the record books, as Georgia secured its first national title since 1980. The viewership of ESPN’s MegaCast presentation reflected the excitement surrounding the Alabama-Georgia showdown, with 22.6 million viewers tuning in across ESPN networks.

The Dawgs‘ thrilling 33-18 victory over the SEC Champion Crimson Tide was up 19 percent from last year’s national championship contest between Alabama and Ohio State. The matchup peaked with 25.4 million viewers.

The Circle City Showdown is the top event on cable since the 2020 LSU/Clemson national championship game and the most-viewed non-NFL sporting event during that span on any network. In fact, the top five non-NFL sports events during that time have been CFP Semifinal and Championship games.

The main ESPN telecast of Monday night’s showcase is the second-most-viewed non-NFL telecast (sports or non-sports) on a single network since February 2020. ESPN’s presentation of the action from Indianapolis is the most-watched TWDC telecast since the 2021 NFL Wild Card Game.

The share of TV viewers tuned in to this year’s CFP National Championship on ESPN networks was the best on record in the CFP era. 29 percent of people and 38 percent of adults 18-49 watching television Monday night were tuned in to the CFP National Championship.

Streaming Creates MegaCast Magic

Across all ESPN3/ESPN App exclusive feeds, streaming minutes were up 33 percent over 2020. Outside of the linear telecasts, Alabama’s Hometown Radio MegaCast was the most-streamed feed for both uniques and minutes. The Alabama and Georgia Hometown Radio MegaCast viewing options saw substantial year-over-year gains across AMA (up 75 percent), uniques (up 30 percent), minutes (up 85 percent), starts (up 20 percent), and minutes/viewer (up 35 percent).

Putting A Bow on Bowl Season

Bowl Season delivered in the 2021-22 season, with 29 of 31 non-NY6 bowls this season surpassing one million viewers. Eighteen bowls drew more than two million viewers and nine topped three million. The 31 non-NY6 bowl games registered 2.6 million viewers across ESPN networks, up 12 percent year-over-year. On ESPN, bowl games recorded 2.5 million viewers per game, up 24 percent from 2020 and slightly up from 2019. Of the 27 bowls with a viewership comparison to 2019, 10 had their best audience since at least 2017 and seven had their best since at least 2015.

Across the regular season and postseason, ESPN networks delivered the four most-viewed games of the 2021-22 season (CFP National Championship, both CFP Semifinals, and The Rose Bowl Game) and 59 of the top 100 games overall. ESPN networks were responsible for 62 percent of live game college football minutes viewed this season across all nationally measured linear networks.

NY Six’s High Viewership Record

The 2021 New Year’s Six delivered viewership records and multi-year audience highs from Dec. 30 – Jan. 1. This year’s New Year’s Six finished up double digits year-over-year, averaging 12.7 million viewers, and every bowl of the 2021 New Year’s Six surpassed 7.5 million viewers for just the third time of the CFP era. The non-Semifinal New Year’s Six bowls averaged nearly 11 million viewers, ranking third out of the eight years of the CFP.

Across both of ESPN’s MegaCast presentations, the College Football Playoff Semifinals averaged 16.9 million viewers, on par with 2015’s Year 2, the last time the semifinals were on a weekday New Year’s Eve. The share of TV viewers tuned in to this year’s CFP Semifinals on ESPN networks (25.9) was the best since Year 1 (2014) of the CFP era.

The College Football Playoff Semifinal at the Capital One Orange Bowl between Georgia and Michigan netted 17.2 million viewers, peaking with 20.5 million viewers early in the action. The late Semifinal is the most-viewed non-NFL sporting event across any network and top telecast across ABC and ESPN networks since last year’s CFP National Championship game. The top four non-NFL sporting events of 2021 were CFP Semifinal and National Championship games.

The College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic between Cincinnati and Alabama scored 16.6 million viewers, a 6% gain from Year 2’s early Semifinal (2015 Oklahoma/Clemson). Despite the scoring margin, the audience peaked at 18.2 million viewers late in the game.

Rest of New Year’s Six Notches Ratings Records

The Rose Bowl Game Presented by Capital One Venture X registered 16.6 million viewers, the second-most-viewed non-Semifinal New Year’s Six bowl game of the CFP era (2019 Washington/Ohio State, 16.9 million viewers). The audience tuning in to No. 11 Utah and No. 6 Ohio State peaked at 19.7 million viewers over the game’s closing minutes.

The CFP Semifinals and the Rose Bowl Game are the top three games of the college football season.

Additional New Year’s Six Highlights

  • The Allstate Sugar Bowl between No. 7 Baylor and No. 8 Ole Miss averaged 9.8 million viewers, peaking early in the action with 13.6 million viewers.
  • The PlayStation Fiesta Bowl between No. 9 Oklahoma State and No. 5 Notre Dame registered 8.0 million viewers, up nearly 20 percent from the 2020 Fiesta Bowl. The audience peaked with 14.3 million viewers in the final moments.
  • The Chick-fil-A Peach Bowl recorded 7.6 million viewers, up more than 25 percent from the past two standalone weekday primetime games (31% – 2020 Cotton Bowl; 26% – 2019 Orange Bowl). The action from Atlanta peaked with 8.7 million viewers in the final 10 minutes of play between Pittsburgh and Michigan State.
  • The 2021 New Year’s Six finished on par with the 2019 season.

Additional Holiday Week Highlights

  • The TransPerfect Music City Bowl recorded 5.6 million viewers, the most-viewed non-New Year’s Six Bowl this season, and the third-most-viewed non-New Year’s Six bowl game in the past six seasons. The matchup between Tennessee and Purdue was the most-watched Music City Bowl since 2010, and the audience peaked with 8.9 million viewers in the final 15 minutes.
  • The SRS Distribution Las Vegas Bowl featuring Wisconsin and Arizona State registered 3.7 million viewers, up from the last two Las Vegas Bowls that both aired on ABC
  • The Duke’s Mayo Bowl, highlighted by the clash of the Carolinas and a victory mayo bath, netted 2.6 million viewers to start the morning on Thursday, Dec. 30.

Across Thursday’s four bowl games, ESPN averaged 4.9 million viewers.

Community created by Mina Tocalini at 360 Magazine used by 360 Magazine

Champion of Service: Celebration of Muhammad Ali

Although Muhammad Ali is universally revered as The Greatest of All Time (or G.O.A.T.) for his exploits in the boxing ring, he also became a champion for humanity through his commitment to service outside the ring.

The full life and legacy of this global icon will be celebrated in a national virtual event at 8 p.m. ET on Wednesday, Jan. 12, 2022, on the PBS Books Facebook page.

Through a partnership led by PBS Books, USA TODAY and the Muhammad Ali Center in Louisville, the evening’s program will highlight his dedication to courage, generosity, kindness, and compassion in recognition of his 80th birthday on January 17. Additional partners include the Louisville Courier-Journal, Metro Louisville United Way, the Association for the Study of African American Life and History (ASALH) and Kentucky Educational Television (KET).

His widow, and vice-chair and co-founder of the Ali Center, Lonnie Ali, will introduce the one-hour event. Guest speakers will include PBS filmmaker Ken Burns; Hana Ali, Muhammad Ali’s daughter; John Ramsey, a personal friend; David Chaudoir, a longtime employee; and Dr. Richard Lapchick, who is a human rights activist, author, scholar and the 2021 Muhammad Ali Humanitarian of the Year Award recipient. Each participant will draw upon their personal experiences with Muhammad and share their own unique perspectives on his life and legacy as a humanitarian.

Along with learning more about the unique contributions Muhammad Ali made in sports and society, this national virtual program will also encourage others to participate in The Greatest Giveback through service projects across the country, which are organized each year on January 17, Ali’s birthday. Due to recent COVID spikes, the on-site event at the Ali Center has been postponed until June. In 2022, Muhammad’s birthday coincides with Dr. Martin Luther King, Jr. Day, offering another opportunity to give back to those in our communities who are suffering racial or social injustices.

The virtual program will include a short video about the Ali Center and Ken Burns sharing some inspirational comments and a segment from his PBS documentary, “Muhammad Ali.” In addition, inspirational authors and celebrities will explain what Ali’s legacy means to them and reveal their personal Red Bike Moment©–a defining moment in their lives, much like the one that changed the future of then 12-year-old Cassius Clay when his red Schwinn bike was stolen, an incident that led him to a Louisville boxing gym and which became a catalyst for his athletic career and life’s purpose.

About the Muhammad Ali Center

The Muhammad Ali Center, a 501(c)3 corporation, was cofounded by Muhammad Ali and his wife Lonnie in their hometown of Louisville, Kentucky. The international cultural center promotes the Six Core Principles of Muhammad Ali (Confidence, Conviction, Dedication, Giving, Respect, and Spirituality) in ways that inspire personal and global greatness and provides programming and events around the focus areas of education, racial and gender equity, and global citizenship. The Ali Center is formally associated with the United Nations Department of Global Communications, and in 2020, became one of the newest stops on the U.S. Civil Rights Trail. The Center’s headquarters also contains an award-winning museum experience. For more information, please click HERE.

About PBS Books

PBS Books is a multi-platform initiative celebrating the love of reading. Through social and digital engagement and live coverage of important literary events across the country, PBS Books celebrates books and writers and works to foster a passion for reading among public media viewers and listeners. In 2019, PBS Books launched a free Library Engagement Program, which currently has more than 1,800 library partners that share its content and programming.