Posts tagged with "athlete"

Community created by Mina Tocalini at 360 Magazine used by 360 Magazine

Champion of Service: Celebration of Muhammad Ali

Although Muhammad Ali is universally revered as The Greatest of All Time (or G.O.A.T.) for his exploits in the boxing ring, he also became a champion for humanity through his commitment to service outside the ring.

The full life and legacy of this global icon will be celebrated in a national virtual event at 8 p.m. ET on Wednesday, Jan. 12, 2022, on the PBS Books Facebook page.

Through a partnership led by PBS Books, USA TODAY and the Muhammad Ali Center in Louisville, the evening’s program will highlight his dedication to courage, generosity, kindness, and compassion in recognition of his 80th birthday on January 17. Additional partners include the Louisville Courier-Journal, Metro Louisville United Way, the Association for the Study of African American Life and History (ASALH) and Kentucky Educational Television (KET).

His widow, and vice-chair and co-founder of the Ali Center, Lonnie Ali, will introduce the one-hour event. Guest speakers will include PBS filmmaker Ken Burns; Hana Ali, Muhammad Ali’s daughter; John Ramsey, a personal friend; David Chaudoir, a longtime employee; and Dr. Richard Lapchick, who is a human rights activist, author, scholar and the 2021 Muhammad Ali Humanitarian of the Year Award recipient. Each participant will draw upon their personal experiences with Muhammad and share their own unique perspectives on his life and legacy as a humanitarian.

Along with learning more about the unique contributions Muhammad Ali made in sports and society, this national virtual program will also encourage others to participate in The Greatest Giveback through service projects across the country, which are organized each year on January 17, Ali’s birthday. Due to recent COVID spikes, the on-site event at the Ali Center has been postponed until June. In 2022, Muhammad’s birthday coincides with Dr. Martin Luther King, Jr. Day, offering another opportunity to give back to those in our communities who are suffering racial or social injustices.

The virtual program will include a short video about the Ali Center and Ken Burns sharing some inspirational comments and a segment from his PBS documentary, “Muhammad Ali.” In addition, inspirational authors and celebrities will explain what Ali’s legacy means to them and reveal their personal Red Bike Moment©–a defining moment in their lives, much like the one that changed the future of then 12-year-old Cassius Clay when his red Schwinn bike was stolen, an incident that led him to a Louisville boxing gym and which became a catalyst for his athletic career and life’s purpose.

About the Muhammad Ali Center

The Muhammad Ali Center, a 501(c)3 corporation, was cofounded by Muhammad Ali and his wife Lonnie in their hometown of Louisville, Kentucky. The international cultural center promotes the Six Core Principles of Muhammad Ali (Confidence, Conviction, Dedication, Giving, Respect, and Spirituality) in ways that inspire personal and global greatness and provides programming and events around the focus areas of education, racial and gender equity, and global citizenship. The Ali Center is formally associated with the United Nations Department of Global Communications, and in 2020, became one of the newest stops on the U.S. Civil Rights Trail. The Center’s headquarters also contains an award-winning museum experience. For more information, please click HERE.

About PBS Books

PBS Books is a multi-platform initiative celebrating the love of reading. Through social and digital engagement and live coverage of important literary events across the country, PBS Books celebrates books and writers and works to foster a passion for reading among public media viewers and listeners. In 2019, PBS Books launched a free Library Engagement Program, which currently has more than 1,800 library partners that share its content and programming.

love illustration by Sara Davidson for 360 Magazine

The Love Guide

With winter arriving and Valentine’s Day coming, it’s time to start thinking about what to get that special someone. Finding the perfect gift can be difficult, and for the person you love most you certainly don’t want to get anything that’s not the best. A box of chocolates and flowers may be fine, but it’s much better to get something more original to show them you care.

360 has compiled a list of the best things to buy for your significant other.  

Stone+Lain 

Beautify a table and enhance every culinary experience, one plate, one bowl, one dish at a time. More than just dishware, Stone+Lain craft experiences out of porcelain, china, and stone. Their plates and bowls come in a variety of colors, designs, and sizes as they are all about offering high-quality tableware that’s also highly affordable. Stone+Lain believes that a formal or casual table moment should be priceless, not pricey. From dreamy, marbled designs to sleek minimalist motifs, Stone+Lain appeals to all personal preferences with a vast array of unique and eye-catching settings. Porcelain, stoneware, bone china… they are the destination for tableware.

Stone+Lain via ChicExecs Brand Strategy for use by 360 Magazine

Kidrobot × The Andy Warhol Foundation

The newest collaboration from Kidrobot and The Andy Warhol Foundation for the Visual Arts is launching on Kidrobot.com and in select museum stores. Andy Warhol Pop Art Collection One, a curated box containing apparel and limited-edition collectible tributes to the ground-breaking artist’s work, is strictly limited to 1,000 pieces worldwide.

Andy Warhol Pop Art Collection Dunny Box One includes:

  • Limited edition Andy Warhol “Self Portrait” short-sleeve t-shirt with printed signature sleeve (available in sizes S-XXL)
  • 1 x mystery “Many Faces of Andy Warhol” 3-inch blind box figure
  • Andy Warhol “X-Ray Banana” 5″ Dunny
  • Two collectible Warhol rubber magnets measuring 3 inches each
  • Andy Warhol “15 Minutes” metal pin measuring 1.5 inches

The collection comes packaged in a Kidrobot x Andy Warhol box. Each box is limited to 1,000 worldwide and is only available on Kidrobot.com and museum stores.

Check out the entire Kidrobot x Andy Warhol line HERE.

Andy Warhol x Kidrobot via Kidrobot for use by 360 Magazine

G-Shock Burning Red Series

Casio’s latest additions to its G-SHOCK MOVE lineup, the Burning Red Series, are perfect for a significant other. The new collection brings a striking red colorway to two of the brand’s most popular fitness models, the GBA900 and GBD200, which provide technical features to take your training to the next level. 

Offering both function and style, the new GBA900RD-4A and GBD200RD-4 are built with the absolute toughness G-SHOCK models are known for, as well as the tools to provide users with customized technology to support a variety of workouts. This includes features like Bluetooth® functionality that enables users to measure running distance, speed, pace, calorie consumption, and more. Additional features include a step tracker, a graphical display of workout intensity, and an achievement graph to show progression towards individualized goals.

In addition, both models boast a built-in accelerometer, which can automatically record daily movements when paired with the G-SHOCK MOVE app. The innovative measurement function can log mileage, speed/pace, and calories burned, making sure users stay on track with their fitness goals for the new year.

The GBD200RD-4 also features a High Contrast MIP display, a slim profile, and a bold, red urethane band with multiple band holes to improve air exchange and provide enhanced comfort and moisture control, as well as ensuring a precise fit while on the move.

The GBA900RD-4A boasts a classic G-SHOCK shape along with a large LCD display, which provides the user with increased visibility of the multi-functional analog-digital display. Similar to the GBD200, the watch’s lugs have ventilation parts to improve air exchange and moisture-wicking, while the red urethane band features multiple band holes, allowing for precise length adjustments and maximum comfort while the wearer is on the move.

The new timepieces also come equipped with G-SHOCK technology including:

  • Shock Resistance
  • 200M Water Resistance
  • 2 Year Battery Life
  • LED (Super LED)
  • Full Auto Calendar
  • World Time (GBD200 only)
  • Dual Time (GBA900 only)
  • 12/24 Hour Time Formats

The GBA900RD-4A will retail for $130 and the GBD200RD-4 will retail for $150. Both models will be available for purchase beginning this January at select G-SHOCK retailers, the G-SHOCK Soho Store, and HERE.

Casio via G-Shock Watches for use by 360 Magazine

A Hat or Jersey from Lids at American Dream

Leading sports retailer Lids has opened its first-ever store at American Dream, the unrivaled entertainment/retail center located minutes from New York City in East Rutherford, NJ. The new, 7,000 sq ft store at American Dream will be the first East Coast Flagship location for Lids and its largest store to date.

The new location will feature Lids’ signature assortment of vast headwear, apparel, jerseys, and novelty items for men, women, and kids. Product will include options from major North American leagues including MLB, NFL, NHL, and NBA, among others, as well as from go-to brands including Adidas, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more. With over 2,000 unique headwear selections and over 600 different jersey styles to choose from, this Lids store will have the largest selection of hats and jerseys in the U.S. 

“We’re thrilled to kick off the new year strong with the opening of Lids’ debut East Coast Flagship Store at the iconic American Dream,” said Lawrence Berger: partner and chairman of FanzzLids Holdings. “Our largest Lids store to date will offer our shoppers the largest selection of headwear and jerseys anywhere in the U.S. with the vast team and product assortment our customers know to expect from us. We’re looking forward to locals and shoppers visiting from afar enjoying this top-of-the-line shopping experience.” 

This flagship store will also feature an expanded customization section and offer on-site customization of hats, jerseys, t-shirts, and more at Lids’ signature Custom Zone. Additional features and experiential components will be added to the Lids store in the weeks to follow, including a jumbotron above the Custom Zone, located in the center of the store to replicate the look and feel of an in-game experience.

Lids via Berk Communications for use by 360 Magazine

Maestro Moon Phase Watch

The Maestro Moon Phase gives a new meaning to space & time. A moon phase aperture at six o’clock adds an element of otherworldly romance to this classic watch. Moon phase displays were common on clocks & pocket watches dating back to the renaissance period. Combining art & science, this feature demonstrates watchmaking technical mastery. Moon phase watches show the various phases of the moon, which has always provided time with an orientation. The moon was the first method of telling the passing of months.

A “moon phase” is the lighted area of the moon that is visible as it travels around the earth. Its journey is exactly 29 days, 12 hours, 44 minutes & 2.9 seconds.

To set your maestro moon phase watch, you must determine the date of the last full moon in the lunar cycle. Once you have the number of days, pull out the crown and twist counterclockwise. Turn once for each day elapsed.

While this measurement of time may be antiquated; it still represents historical craftsmanship & gives this maestro model a whimsical vintage appeal. The combined open balance wheel on this maestro watch reveals the “heart of the movement”. It is just a glimpse into the precision, quality, and technical assembly inside the refined design of a 39.5mm case.

Watch Illustration by Mina Tocalini for use by 360 Magazine

NOIRANCA’s Black Salon

NOIRANCA, the 360-degree, full-on sustainability accessories brand has just launched a new campaign celebrating African American culture through the prism of the unique characteristics of black hair.

With stunning imagery that highlights individual artistic expression and empowerment NOIRANCA‘s latest campaign looks at hair’s power to make a strong political statement.

“Black hair is liberation, a statement, an aesthetic of self.”  

NOIRANCA bag via Vaughn Lowery for use by 360 Magazine

Flora Hemp Spirits

Mix it up with the world’s first cannabinoid alcohol alternatives. A bright botanical flavor profile makes Flora the perfect substitute for alcohol and provides users with the relaxing, therapeutic effects of cannabinoids. Essentially, they provide similar effects of alcohol without its many health problems, including hangovers. It’s time to normalize social cannabinoid consumption and start drinking differently! Check out Flora’s Instagram and Facebook.

Flora Hemp Spirits via Vaughn Lowery for use by 360 Magazine

Fresh Peaches

Be prepared when nature strikes with Fresh Peaches

Fresh Peaches Toilet Paper Gel provides an upgraded wiping experience that also solves common toilet paper frustrations. This wet wipe alternative moisturizes dry toilet paper which eliminates friction so that your rear receives a soothing wipe for a superior clean.

Unlike foam or water-based wet wipe alternative products, this specially formulated gel eliminates friction without breaking toilet paper down so there’s no piling or tearing as you wipe!  

Fresh Peaches can also be used as feminine hygiene wipes and baby wipes, made from restorative ingredients like witch hazel, vitamin B, and green tea. 

  • Includes a 5oz bottle for use at home and a 20ml Pocket bottle for on the go 
  • Clinically tested. Hypoallergenic, non-irritating, and safe for sensitive skin
  • No fragrances, dyes, or additives

Their products are made with 98% natural ingredients and are flushable and biodegradable, so you can trust the flush.

Fresh Peaches via Vaughn Lowery and Everything Branding for use by 360 Magazine

ADAMVS Wines

ADAMVS offers three extraordinary reds to pair with any meal or for a special gift—the 2016 TERES ($135), 2016 QUINTVS ($220), and 2016 ADAMVS ($375). ADAMVS is also offering virtual Valentine’s tastings throughout the month of February as a way to connect consumers with the winery.

Alternatively, for those visiting the wine country during the Valentine’s Day weekend or the month of February, ADAMVS is offering a guest experience that is as special as its wines and takes place in either the stunning Cypress House Tasting Room or the adjacent Wine Library.  The Cypress House is an open glass room surrounded by a freestanding log wall sculpture, a light-filtering device that frames views of the forested site.  The Wine Library is a 12-inch solid wall cast concrete structure that revived a historical agricultural building. 

The ADAMVS tasting experience also includes an extraordinary cheese and charcuterie board prepared by the Estate Culinary Director.  A tour of the vineyard, meet and greets with the farm animals, and several other vineyard surprises are also included. 

The tasting fee is $125 per person.

glass of wine via Mina Tocalini for use by 360 Magazine

Hopping Ghosts Figurine

Osaka Popstar presents “Hopping Ghosts” the new Ltd Ed. 8″ vinyl figure that comes complete with its own punk-rock theme song!

Chinese vampire mythology takes a spin through the mind of Osaka Popstar creator/frontman John Cafiero-who designed the figure and penned the accompanying single.

Each figure is 8-inches tall, with a removable scroll spell accessory, and comes packaged in a full-color art box with a free download card for the new single “Hopping Ghosts” by Osaka Popstar. The single features John Cafiero (vocals) backed by a lineup featuring Dennis Diken (The Smithereens) Drums, Sal Maida (Cracker, Milk & Cookies, Roxy Music) Bass, and Dean Rispler (The Dictators NYC, Voluptuous Horror of Karen Black) Guitar. Download also includes an alternate “animated instrumental” version (as heard in the animated promo for the new figure line).

What exactly is a Hopping Ghost? Known as Jiangshi in Chinese folklore and kyonshī in Japan, hopping ghosts or hopping vampires are basically a breed of zombie; reanimated corpses dressed in traditional garments from the Qing Dynasty. Rigor mortis has set in so they can only move around by hopping with their arms outstretched! They can’t see using traditional vision. Instead, they sense living creatures by their breath and seek to absorb the life force of the living. They can be stopped with a scroll to the forehead containing a spell written in a mix of ink and blood and led by Taoist priests using bells.

  • produced by Osaka Popstar
  • 8 inches tall
  • vinyl
  • window boxed
Hopping Ghost via Tenacious Toys for use by 360 Magazine

Reebok Solution Mid

New for 2022, Reebok have debuted “Solution Mid” ($80), a streamlined basketball sneaker inspired by Allen Iverson‘s iconic Question Mid. Offered in three narrative SKU’s (GY0930, GY0931, GY0933), the shoe is available now in adult unisex sizing from DSW, Famous Footwear, and other select retailers, and will release on their website in March.

Issued for the prolific point guard at the dawn of his ’96 rookie season, Iverson’s signature Question Mid is recognized as one of the most important basketball sneakers in modern history.

A sleek, lightweight interpretation, the new “Solution Mid” brings together Reebok hoops heritage, Iverson DNA and contemporary design, resulting in a unique model that’s fitting both on court and off.

Initial colorway offerings include:

  • White/Red (GY0930): Inspired by the OG red-toe Question issued for Iverson’s ’96 rookie premiere–his first signature shoe.
  • Black/White (GY0931): Rewinds to fall ’20 and the coveted “OG Meets OG” Question Mid.
  • Black/Black (GY0933): Understated, stealth execution.

Key features include an OG-inspired ghillie lacing system, a mesh upper underlay and tongue, synthetic leather upper overlays and toe box, a translucent outsole, and an Iverson graphic sockliner.

Reebok Solution Mid via Reebok for use by 360 Magazine

ChopBox

Do you have lofty goals of eating healthier in the New Year? Maybe your goals are to be more sustainable and thoughtful about where your food comes from? Upgrade your meat selection with high-quality, high protein options from ChopBox

Their hand-picked meats are always delivered fresh, never frozen, directly to your door. Each premium cut is sourced from farms that value sustainable practices for rich flavor, remarkable tenderness, and a higher protein and vitamin content than your usual supermarket fare.

Choose from your favorite everyday staples to special occasion cuts:

  • Steakhouse Sliders
  • Center Cut Filet Mignon
  • Duroc Boneless Pork Loin Chop
  • Faroe Island Salmon
  • Prime Rib Roast
  • Murray’s Boneless Skinless Chicken Breasts
  • And so much more!

ChopBox also offers numerous sauces, spices, and cheeses so you can complete your feast or set the stage for your next big event.

Chopbox via Everything Branding for use by 360 Magazine

PatPat.com

What do you do when love is in the air, but wintery hues are still taking up space in their closet? Add a splash of red, a hint of pink, and a whole lot of hearts with the help of PatPat.com!

Whether you like to match for family photos or are looking for an affordable way to keep those quickly growing toddlers clothed, at PatPat.com you can discover the latest trends and comfort fabrics at unbeatable prices. 

For Babies:

  • Ribbed Heart Allover Long-Sleeve Romper – Dainty and sweet, this onesie is hard to resist when paired with your little one.
  • Baby Boy Red Love Heart Raglan Jumpsuit – Savor the time you have to make your wardrobe choices with this adorable classic.

For Big Kids:

  • Pretty Heart Decor Chiffon T-Shirt – One part princess and one part pink, what’s not to like?

Coordinated Family Looks:

  • Family Matching Red Ruched Long-sleeve Belted Dresses and Colorblock Sweatshirts Sets- Wear your heart on your sleeve with this adorable family matching set.
PatPat.com Clothing via Vaughn Lowery for use by 360 Magazine

See your partner clearer this Valentine’s Day with glasses from Eyeleos and show them how much they mean to you with a stylish pair of sunnies, blue light glasses, or prescription frames!

This fun and fashionable brand will give your partner the opportunity to see you in a new perspective–aka the best spouse ever!

Eyeleos is the newest eyewear brand on the market giving back to charities across the country with every purchase made. Offering customizable designs for men and women in a wide range of colors and designs!

Check out some fun options for a unique gift for your husband, wife, or partner for this Valentine’s Day to have them realize how amazing you are!

ski scene by Gabrielle Marchan for use by 360 Magazine

Monster Energy Team × Snow Rodeo

Despite frosty temperatures, Monster Energy’s snow sports team delivered! The brand congratulated its team of freeski and snowboard athletes on a strong performance at the Snow Rodeo competition in Calgary, Canada. In the official World Cup event sanctioned by the International Ski Federation (FIS), athletes from across the globe competed for Olympic qualifier points in Freeski and snowboard disciplines from December 30, 2021, to January 1, 2022, at WinSport Canada Olympic Park.

In the competitive Women’s Snowboard Slopestyle final on Saturday, 17-year-old snowboard prodigy Kokomo Murase from Gifu, Japan put down a dominant performance to claim first place. This marks the first FIS World Cup victory in the slopestyle discipline for the Japanese Olympic prospect, who also received the traditional Snow Rodeo cowboy hat as a trophy.

Earlier in Thursday’s Women’s Freeski Halfpipe final, Monster Army rider Hanna Faulhaber stomped a perfect run to claim second place. Earning her first FIS World Cup podium spot, the 17-year-old from Carbondale, Colorado, posted the day’s highest aerials and scored qualifier points for the 2022 Winter Olympics in Beijing.

This week’s Snow Rodeo presented by Swatch and Toyota marked the event’s second iteration as a ski and snowboard competition in Calgary. Featuring contests in halfpipe and slopestyle disciplines, the FIS World Cup event offered athletes the second chance of the 2021/22 season to qualify for the 2022 Beijing Winter Olympics.

Here’s how the action unfolded this weekend for Team Monster Energy:

Women’s Snowboard Slopestyle

On Saturday afternoon, the Women’s Snowboard Slopestyle discipline was contested as a special New Year’s Day event on the downhill obstacle course, designed by Stomping Grounds Projects snow park builders. The eight riders in the final hailed from Japan, Canada, Finland, Belgium, Switzerland, and the Netherlands.

Just in time for the daytime event, the previously overcast skies opened, and temperatures climbed significantly after several days of polar vortex-induced chills. With several riders posting perfect runs, Monster Energy’s Murase upped the ante by landing a flawless routine on her first attempt.

In the technical rails section, Murase finessed a backside boardslide pretzel, Half Cab 50-50 frontside 360 out, followed by a gap lipslide 270 out on the Toyota rail feature. Heading into the jump section with speed, she landed a front-side 720 tail grab, backside 720 mute grab, and crippler melon grab on the final side-hit obstacle for a 77.58-point score and first place.

“[Snow Rodeo] was really tough because I was really nervous before the competition. But I’m so happy to win my first slopestyle World Cup today,” said Murase upon winning Women’s Snowboard Slopestyle in Calgary.

On the strength of Saturday’s victory, Murase now ranks at the top of FIS Snowboard Park & Pipe overall standings with 236 points. She also currently holds first place in the Slopestyle rankings that determine Olympic qualification and third place in the Big Air discipline.

Earlier this season, Murase claimed the win at the 2021 Big Air Festival Chur as well as third place in Women’s Snowboard Slopestyle at Dew Tour Copper 2021. Heading into the 2022 Winter Olympics in Beijing, Murase is considered a podium threat in Big Air and Slopestyle disciplines with an impressive record to boot. At X Games Norway 2018, she became the youngest Winter X Games athlete ever to win a gold medal, at age 13. She also made history as the first girl to land a 1260 double cork aerial in competition.

Women’s Freeski Halfpipe

On Thursday night, the action in Calgary kicked off with the Women’s Ski Superpipe final amid biting cold on the Olympic Park superpipe. Eight of the world’s leading halfpipe skiers were looking to post the best score in three runs. Countries represented included China, Canada, the United Kingdom, and the United States.

In the highly competitive field, 17-year-old Monster Army rider Hanna Faulhaber from Carbondale, Colorado came in as a rookie. But despite her young age, the Olympic hopeful had already made her mark this season: Earlier in December, the young US Ski Team rider stole the spotlight with a breakout performance in a third-place finish at Dew Tour Copper.

Blasting aerials higher than the rest of the field, Faulhaber rose all the way to claiming her first career World Cup podium. On her first run in the nighttime final under the floodlights, she put down a perfect routine including a huge tail grab off the top, leftside and rightside flair safety grabs, cork 720 safety landed backside, switch rightside 360, and leftside 540 on the final hit for 92.80 points and second place.

“It’s a crazy one for sure. It’s great to be able to put down consistently and I’m just happy to keep it going. I don’t know really what to say, I’m just excited for how it’s going and it’s unbelievable–I never thought that I would be here,” said Faulhaber upon claiming her first FIS World Cup podium in Calgary.

Prior to competing in Calgary, the young U.S. Pro Halfpipe Ski Team rider placed third in the 2020 Youth Olympics and fourth in the 2021 Ski Halfpipe World Championships. She currently holds third place overall in the FIS Women’s Ski Halfpipe World Cup rankings with 125 points.

For more on Kokomo Murase, Hanna Faulhaber, and the Monster Energy snow sports team, click HERE. Follow Monster Energy on YouTube, Instagram, Twitter and TikTok for exclusive behind-the-scenes looks from the 2022 snow sports season.

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers, and fans.

Reebok Athletes UNLOCKED

Reebok will host a live talent Q&A titled Reebok Athletes UNLOCKED: A Panel Discussion on Fitness, Training, and Performance, which will feature fitness trainer Jess Sims, elite athlete Annie Thorisdottir, long distance-runner, Justyn Knight. The panel will take place tonight, 6 pm EST on Tues, Oct 12, and all you have to do to join is sign up with your email for Reebok UNLOCKED, the brand’s loyalty program. Join the panel HERE.

The athlete panel is a part of Reebok UNLOCKED Week, a week-long virtual event from October 13-19, open to all members of Reebok UNLOCKED, the brand’s free loyalty program that allows consumers to earn points by buying and reviewing items. Reebok UNLOCKED Week is the brand’s first-ever member celebration rewarding its loyal customers, playing host to the brand’s biggest names, collaborations, and exclusive drops.

A host of exclusive experiences and products will be made available to members throughout Reebok UNLOCKED Week, including:

10/12: Reebok Athletes UNLOCKED: A Panel Discussion on Fitness, Training, and Performance featuring fitness trainer Jess Sims, elite athlete Annie Thorisdottir, long-distance runner, Justyn Knight professional basketball player, Tamara Young.

10/13: Reebok x Ghostbusters Collection (Adult shoes and hoodies and Kids’ shoes)

10/15: Reebok x Peppa Pig collection (Kids’ lifestyle shoes)

10/17: Archive Collection (An assortment of the best of Reebok’s collaborations brought back for a limited time including the Iverson collections, Jurassic Park, and Victoria Beckham Drop 5, among others)

10/18: Nano X1 Adventure (Men’s & Women’s cross-training shoes)

Hammerhead lifestyle via Hammerhead for use by 360 Magazine

Prioritize User-Driven Problems For Big CX Gains’

By: Jess Braun

In the product world, companies tend to release updates and new models sparsely. And it makes sense. A product is made available to customers, those buyers give feedback, which is collected to inform the next major offering. What if, instead, companies made small, sometimes seemingly unnoticeable changes? That’s what Hammerhead does. It’s intentionally invisible, easily interactive, and ultimately achieved when research, strategy, technology, and user experience collaborate to simplify the complex and make the lives of our users easier in a way none of our competitors can match.

Like all products, the initial idea comes from creating a solution for a particular customer base. In our case, that’s cycling. From our own experiences, we were frustrated that the digital technology in cycling was still so far behind the material technology. Bikes used in competitive cycling boast carbon fiber, titanium, and technological advancements and are tested in wind tunnel and aerodynamic settings. By contrast, traditional cycling computers are far behind other consumer technologies, adapted from a paradigm built for car GPS units a decade ago. Clunky and difficult to use, they don’t do cycling justice.

The resulting product, called the H1, was a bike head unit clipped onto handlebars and used simple light patterns to guide cyclists. That has since transformed into the product we have today—the Karoo 2—which is based around the Android operating system. It’s that unique capability that allows the micro-change approach to CX to come to life.

While hardware takes time to develop and produce in a factory, the software can mold and change quicker. Even so, you will see major companies following the traditional model of collecting tons of data over months and years before releasing a major software update. Understandably, they want to take as much information to make the best decision possible. So instead, we take feedback in real-time and constantly iterate software updates. And that commentary comes from all of the customers, from our professional athletes and our more casual riders.

We take all the feedback from our pro cyclists, ambassadors, and customers, and we sort and filter it. From there, we’re able to identify themes and areas of opportunity. The product team uses this data to inform their product roadmap directly and what projects they develop and work on next. And those features get rolled out to all of our customers, including our professional athletes. When the user experience is well-thought, designed, integrated, and tested, every customer’s choice is instinctively the right one.

For example, when Chris Froome was training to return to the Tour de France, he asked for more detailed left-right power data. The product team developed the exact specifications that he was looking for. Not only did Chris get the benefit of having that data, but everyone now has access to that same data. We did something similar for Chris and his fellow ISN team cyclists Mike Woods and Dan Martin. They—some of the best climbers in the world—wanted more data on upcoming climbs for the Tour de France. We built a software feature called CLIMBER that was launched just ahead of the Tour so that not just the team but all riders around the world were able to use it. We even made some tweaks during the event as we got real-time feedback, and we continue to iterate and expand upon the feature.

Now, not all updates can happen in real-time or as quickly as those mentioned. But it speaks to our focus as a company to iterate rather than continually making a few major updates. Our competitors will release major upgrades about twice a year. It might get their customers talking, but we’ve found that this unheard-of rate of iteration allows our customers to be part of the conversation. They’re not simply giving one-time feedback on a feature and have to wait to see if their voices were heard. Instead, we’re hearing them—pros and all—and making changes in real-time.

Even with CLIMBER—which had a bigger release with a long lead time—we just released an iteration as a different way of introducing more data within the feature. It’s learning from the real world. The more people, the more information, the more quickly we can act to enhance CX. Ultimately, the best product teams fall in love with problems, not solutions, and our interactions with our customers help us uncover problems that if solved elegantly can significantly improve a rider’s overall experience.

It’s also a lower-risk approach. Since we are making small changes, we can quickly identify how and if that impacts the user experience. If the customer doesn’t like the change or it creates unforeseen bugs, we can revert before it gets paved over. But, if they like it, we can build on it. 

We understand the software is fundamentally what our customers experience from day today, and we want to make that experience the best one possible. As customers’ wants and needs change from day to day, we should also adapt our product to suit those requests if possible. It might not be a big, flashy announcement all the time that gets everyone talking (for better or worse). But these micro-changes have proved to make for big CX gains.

Doja Cat via Dennis Leupold for use by 360 Magazine

Candy Crush National Tournament Announced

King, a leading interactive entertainment company for the mobile world, unveiled pop music sensation Doja Cat and national football champion Rob Gronkowski as celebrity competitors in the brand new Candy Crush All Stars U.S. tournament launching today. The duo appears in the brand new campaign film available HERE which showcases their drive to claim the winning title alongside tournament host Khloé Kardashian.

Doja Cat, known for dominating the music charts, TikTok trends and red carpets, and Rob “Gronk” Gronkowski, American football tight end and four-time champion, join the millions of players across the U.S. who will compete against one another for the first time ever in order to be crowned the ultimate Candy Crush All Star. The competition kicks off today and is open to any Candy Crush Saga player in the United States*. 

“Everyone knows that if you say the words ‘national competition’ three times, Gronk magically appears,” said Gronkowski. “When I heard about the launch of America’s first Candy Crush All Stars tournament I knew I had to get in on the action. I’m already playing Candy Crush Saga on the road all the time, so when I’m not spiking footballs, I’m swiping candies. Now, I’m inviting everyone to show up and compete with me. Let’s crown the best Crusher there ever was, America. Let’s go!”

“I’m so excited to be taking part in America’s first Candy Crush All Stars tournament!” said Doja Cat. “Anyone can compete and come out on top. But the real question is … who will be able to beat me and be crowned America’s No.1 Crusher?! Join now!”

Rob Gronkowski and Doja Cat join tournament host Khloé Kardashian, who will showcase her competitive side and hype up players from across the country to do the same. Anyone who has passed Level 25 in the Candy Crush Saga app can join them in the action to compete across the nation with both casual Crushers and long-time fans alike. 

How to Play

 King is inviting players to put their skills to the test and crush the competition across the country in the hopes of being crowned the nation’s No.1 Crusher! The tournament kicked off September 23rd at 8am EST. It is free to play and can be accessed by all who have passed Level 25 in the Candy Crush Saga app. The Qualifier Rounds take place from September 23rd to October 7th, but if you don’t qualify, don’t get sour yet! Players will have a last chance to qualify in two Wild Card Rounds. Once qualified, only the strongest Crushers will progress throughout the Quarter Finals, Semi-Final and the digital Final in November, where Khloé Kardashian will help crown America’s first Candy Crush All Star and award them a year’s supply of gold bars.

Candy Crush Saga is available to download and play for free on iOS and Android. More information is available HERE.

How the Fashion Industry Made Running Cool

The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.

One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.

Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.

The Power of Celebrity

It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.

Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.

This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.

The Affordability & Timelessness

Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.

Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.

The Comfort

Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.

It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.

People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.

The Tribalism

There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.

By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.

Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.

Will Claye via Red Bull Records for use by 360 Magazine

Will Claye – Wee Hours Music Video

 Fresh off participating in this year’s Olympic Games in Tokyo, hip-hop artist and Olympic medalist Will Claye releases the stunning visual for his single, “Wee Hours,” out now via Red Bull Records. Written by Claye, “Wee Hours” was produced by Grammy-winning songwriter and producer DJ Khalil, best known for his work with Jay-Z, Kanye West, Drake, Kendrick Lamar, and more. 

The strength of “Wee Hours” lies in Claye‘s introspective and poignant lyrics, which he delivers with a West Coast-influenced flair. The cinematic music video companion echoes this, drawing inspiration from his own experiences. “I wanted to speak for people whose voices have been suppressed,” says Claye. “I want to inspire my people and show them that even through all the horrific things we have gone through as a people, we can make it through and rise above it all.”

Adorned in his Olympic medals amidst a field of sunflowers, the visual cuts back and forth between Claye and a younger version of himself. Set in the orange-hued glow of his family’s home, the video shows young Will as he goes through the motions of his day. The video soon takes a darker tone, as Will steps outside and witnesses a police officer chase a Black man onto his yard. As the officer moves to pull out his gun, the man is saved by three guardian angels driving by, as the video closes with the powerful message of “our angels are always watching over us.”

The release of “Wee Hours” follows the debut of Elevate, the documentary from Red Bull. The short film follows Claye as he trains for the Olympics and records new music, working to make his mark on the world. As his moment in the spotlight parallels a cultural boiling point surrounding racial injustice, Claye seeks to use his voice to inspire his community’s youth, serving as a positive role model for the next generation. Watch HERE.

About Will Claye

Three-time Olympic medalist Will Claye started his path as a world-class athlete. By way of track and field, he was able to move into starting his brand ELEVATE, music and philanthropy. Will’s brand grew largely at the London Games in 2012, where he earned a bronze medal in the long jump and a silver medal in the triple jump to become the first man since 1936 and the first American since 1904 to obtain medals in both events. The Phoenix, AZ native of Sierra Leone-descent solidified himself as the #3 triple jumper of all time in 2019 and at the same time released an EP, WEST SIDE STORY, and single “TMS.” 

The catalyst for Will’s music career came from artist YG inviting him to the studio and the pair creating IDGAF, what is now known as a classic West Coast record. From there, Will began to create his own lane and his own sound, taking inspiration from Bob Marley, Andre 3000, Snoop Dogg, DJ Quick, Pharrell, Jay Z, Nipsey Hussle, Kendrick Lamar, and Nate Dogg. With a wide array of influences, Will has created a sound that is eclectic and diverse, based on how he is feeling and what is going on in life. He is a rare combination of talent and genuine humility, recognizing that he can use his status as an artist and professional athlete to help others.

Image via Berk Communications for 360 Magazine

Russell Wilson Launches 3Brand Hat Line

RUSSELL WILSON LAUNCHES DEBUT HAT LINE FROM 3BRAND LABEL, EXCLUSIVELY AT LIDS

Leading sports retailer Lids today announced that Seattle Seahawks star quarterback and Super Bowl XLVIII champion, Russell Wilson will be launching a brand new hat line from his recently founded 3BRAND label, sold exclusively at Lids.

The caps will feature Russell Wilson’s signature number 3 icon logo and will be available in three different colored hats. This unique collection is one of three drops by Russell Wilson and 3BRAND this year. All drops will be available at select Lids stores and on Lids.com in the months ahead. 3BRAND represents everyone out there who has a dream and is dedicated to hard work. The 3BRAND collection brings sport, fashion and lifestyle to these iconic caps.

In addition to the stylish caps, five percent of sales will be donated to the Why Not You Foundation, a nonprofit organization dedicated to fighting poverty through education and empowering youth to lead with a why not attitude. The foundation also supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. 

I have always dreamed of having my own hat line at Lids and to finally launch my 3BRAND collection exclusively at Lids is a dream come true, said Russell Wilson. Being able to keep your dreams alive, never giving up, and living life with a why not you attitude is what the 3BRAND signifies and I can’t wait to see everyone wearing them.

We are thrilled to be the exclusive retail partner to launch Russell Wilson’s debut hat line from his 3BRAND label, said Lawrence Berger, Chairman of FanzzLids Holdings and co-founder and partner at Ames Watson. This collection not only offers our customers a way to express the important messages of never giving up on your dreams but also to provide them with a sense of excitement while wearing these caps.

The announcement follows a year of growth for Lids that saw the retailer add 70 stores during the pandemic and cement an international expansion agreement with the NBA. Lids remains the largest headwear retailer in North America, with over 28 million sold per year across their 1,200+ locations. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America and has a fast-growing non-sports branded business. Retailing for $31.99, the first release from this exclusive collection will be available in select Lids locations throughout the U.S. and on Lids.com starting Thursday, Aug.19.

About 3BRAND

Launching in 2021, Russell Wilson’s 3BRAND brings sport, music and fashion together in an on- trend sportswear brand that inspires us to be better, do more, and give back. 3BRAND believes the mind, body and soul combine to make dreams come true. A percentage of all 3BRAND sales are donated to the Why Not You Foundation, Russell and Ciara’s nonprofit organization dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. Follow us on Instagram, or Facebook.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion- oriented headwear and apparel across the United States, Canada, and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit the blog or join the #LidsLoyal on Instagram, Facebook, Twitter, or LinkedIn.

About Why Not You Foundation

Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. The foundation supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. In Fall 2020, the foundation announced its first Why Not You Academy, a school that blends real-world applications with classroom learning. Learn more here.

sports illustration by Allison Christensen for use by 360 Magazine

Kevin McReynolds’ Launches Bank After Ball

Former UCLA Student Athlete Turned Serial Entrepreneur Launches Bank After Ball

With a mission to inspire the next wave of athletes, Kevin McReynolds, founder of Overnght Media launches the platform’s first original series Bank After Ball

After playing 4 years of football for the UCLA Bruins during his undergraduate studies, Kevin McReynolds continued on his student-athlete journey at the University of Nevada, Reno where he received his Masters in Business Administration while playing his last year of eligibility for the Nevada Wolf Pack. During his playing years, and after a few too many threatening concussions, McReynolds shifted gears putting an emphasis on a robust business career, ultimately acting as his saving grace for life after football.

With a powerful stance on growth, development, and success, McReynolds launched Overnght Media on the belief that truly successful people and businesses oftentimes face hardship, struggle, and challenges before reaching an optimal peak. The ever-growing misconception of “overnight success” has been at the forefront of business for decades and McReynolds wanted to debunk that notion while diving into the nitty-gritty reality of true achievement.

After watching many of his talented UCLA teammates and other professional athletes from tennis to gymnastics, basketball, and beyond, carry on to a professional level of sport, McReynolds noticed that while they were achieving an impressive milestone in their careers, one that he always anticipated joining after college himself, many were not prepared for the financial obligations and responsibilities that come with running a business. While maintaining strong relationships with many former student-athletes, McReynolds quickly became a resource for their financial journeys and challenges along the way and he soon realized that while athletics carried many to the next level, they weren’t fully equipped to handle the most important business of all – themselves.

On August 4th, 2021, McReynolds and the Overnght Media team are set to launch the first episode of Bank After Ball, an original series designed to highlight the financial journeys and business ventures of former and current athletes during and after their careers, offering an in-depth look at life and career beyond athletics; because, there is so much more. Season one boasts an impressive lineup including Donovan Carter (Actor on the hit TV show, Ballers), Peng Peng (Olympian, Actress, Influencer), Aaron Wallace (Former NFL Player, Entrepreneur) Dietrich Riley (Top Real Estate Agent, Model), Amanda McGrew (CEO of Playoff Dating App), Lorrie Fair Allen (World Cup Champion U.S., Olympic Gold medalist, Olympic Silver medalist, three-time national champion at the University of North Carolina, and Founding Investor in Angel City FC), and Vic Enwere (Former Cal Student Athlete, Athlete Rep).

For a peek at the season, please view the official Bank After Ball trailer here.

About Bank After Ball

With a mission to inspire the next wave of athletes, Overnght Media is proud to launch its first original series Bank After Ball. The show is designed to tell the financial journeys and business ventures of former and current athletes during and after their careers, offering an in-depth look at life and success beyond athletics.

About Overnght Media

With a powerful stance on growth, development, and success, Overnght was founded on the belief that truly successful people and businesses oftentimes face hardship, struggle, and challenges before reaching an optimal peak. The ever-growing misconception of overnight success has been at the forefront of business for decades and we’re here to debunk that notion while diving into the nitty-gritty reality of true achievement. It’s no secret that powerful businesses, leaders, and entrepreneurs all started somewhere, and more often than not, they started from the bottom or hit many bumps along the way. However, the vast majority of the public does not see the behind-the-scenes work that goes into their successes.

After years of searching for business publications that catered to the younger generation (Millennials and Gen Z) while also providing honest and relatable tools and content that showcased the reality of truly making it, we discovered that resources were scarce. While these groups are touted to be the most disruptive and powerful generations ever in the coming decade, Overnght looks forward to providing a meaningful and approachable platform to become just that.