Posts tagged with "athlete"

How the Fashion Industry Made Running Cool

The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.

One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.

Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.

The Power of Celebrity

It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.

Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.

This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.

The Affordability & Timelessness

Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.

Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.

The Comfort

Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.

It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.

People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.

The Tribalism

There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.

By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.

Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.

Will Claye via Red Bull Records for use by 360 Magazine

Will Claye – Wee Hours Music Video

 Fresh off participating in this year’s Olympic Games in Tokyo, hip-hop artist and Olympic medalist Will Claye releases the stunning visual for his single, “Wee Hours,” out now via Red Bull Records. Written by Claye, “Wee Hours” was produced by Grammy-winning songwriter and producer DJ Khalil, best known for his work with Jay-Z, Kanye West, Drake, Kendrick Lamar, and more. 

The strength of “Wee Hours” lies in Claye‘s introspective and poignant lyrics, which he delivers with a West Coast-influenced flair. The cinematic music video companion echoes this, drawing inspiration from his own experiences. “I wanted to speak for people whose voices have been suppressed,” says Claye. “I want to inspire my people and show them that even through all the horrific things we have gone through as a people, we can make it through and rise above it all.”

Adorned in his Olympic medals amidst a field of sunflowers, the visual cuts back and forth between Claye and a younger version of himself. Set in the orange-hued glow of his family’s home, the video shows young Will as he goes through the motions of his day. The video soon takes a darker tone, as Will steps outside and witnesses a police officer chase a Black man onto his yard. As the officer moves to pull out his gun, the man is saved by three guardian angels driving by, as the video closes with the powerful message of “our angels are always watching over us.”

The release of “Wee Hours” follows the debut of Elevate, the documentary from Red Bull. The short film follows Claye as he trains for the Olympics and records new music, working to make his mark on the world. As his moment in the spotlight parallels a cultural boiling point surrounding racial injustice, Claye seeks to use his voice to inspire his community’s youth, serving as a positive role model for the next generation. Watch HERE.

About Will Claye

Three-time Olympic medalist Will Claye started his path as a world-class athlete. By way of track and field, he was able to move into starting his brand ELEVATE, music and philanthropy. Will’s brand grew largely at the London Games in 2012, where he earned a bronze medal in the long jump and a silver medal in the triple jump to become the first man since 1936 and the first American since 1904 to obtain medals in both events. The Phoenix, AZ native of Sierra Leone-descent solidified himself as the #3 triple jumper of all time in 2019 and at the same time released an EP, WEST SIDE STORY, and single “TMS.” 

The catalyst for Will’s music career came from artist YG inviting him to the studio and the pair creating IDGAF, what is now known as a classic West Coast record. From there, Will began to create his own lane and his own sound, taking inspiration from Bob Marley, Andre 3000, Snoop Dogg, DJ Quick, Pharrell, Jay Z, Nipsey Hussle, Kendrick Lamar, and Nate Dogg. With a wide array of influences, Will has created a sound that is eclectic and diverse, based on how he is feeling and what is going on in life. He is a rare combination of talent and genuine humility, recognizing that he can use his status as an artist and professional athlete to help others.

Image via Berk Communications for 360 Magazine

Russell Wilson Launches 3Brand Hat Line

RUSSELL WILSON LAUNCHES DEBUT HAT LINE FROM 3BRAND LABEL, EXCLUSIVELY AT LIDS

Leading sports retailer Lids today announced that Seattle Seahawks star quarterback and Super Bowl XLVIII champion, Russell Wilson will be launching a brand new hat line from his recently founded 3BRAND label, sold exclusively at Lids.

The caps will feature Russell Wilson’s signature number 3 icon logo and will be available in three different colored hats. This unique collection is one of three drops by Russell Wilson and 3BRAND this year. All drops will be available at select Lids stores and on Lids.com in the months ahead. 3BRAND represents everyone out there who has a dream and is dedicated to hard work. The 3BRAND collection brings sport, fashion and lifestyle to these iconic caps.

In addition to the stylish caps, five percent of sales will be donated to the Why Not You Foundation, a nonprofit organization dedicated to fighting poverty through education and empowering youth to lead with a why not attitude. The foundation also supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. 

I have always dreamed of having my own hat line at Lids and to finally launch my 3BRAND collection exclusively at Lids is a dream come true, said Russell Wilson. Being able to keep your dreams alive, never giving up, and living life with a why not you attitude is what the 3BRAND signifies and I can’t wait to see everyone wearing them.

We are thrilled to be the exclusive retail partner to launch Russell Wilson’s debut hat line from his 3BRAND label, said Lawrence Berger, Chairman of FanzzLids Holdings and co-founder and partner at Ames Watson. This collection not only offers our customers a way to express the important messages of never giving up on your dreams but also to provide them with a sense of excitement while wearing these caps.

The announcement follows a year of growth for Lids that saw the retailer add 70 stores during the pandemic and cement an international expansion agreement with the NBA. Lids remains the largest headwear retailer in North America, with over 28 million sold per year across their 1,200+ locations. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America and has a fast-growing non-sports branded business. Retailing for $31.99, the first release from this exclusive collection will be available in select Lids locations throughout the U.S. and on Lids.com starting Thursday, Aug.19.

About 3BRAND

Launching in 2021, Russell Wilson’s 3BRAND brings sport, music and fashion together in an on- trend sportswear brand that inspires us to be better, do more, and give back. 3BRAND believes the mind, body and soul combine to make dreams come true. A percentage of all 3BRAND sales are donated to the Why Not You Foundation, Russell and Ciara’s nonprofit organization dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. Follow us on Instagram, or Facebook.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion- oriented headwear and apparel across the United States, Canada, and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit the blog or join the #LidsLoyal on Instagram, Facebook, Twitter, or LinkedIn.

About Why Not You Foundation

Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. The foundation supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. In Fall 2020, the foundation announced its first Why Not You Academy, a school that blends real-world applications with classroom learning. Learn more here.

sports illustration by Allison Christensen for use by 360 Magazine

Kevin McReynolds’ Launches Bank After Ball

Former UCLA Student Athlete Turned Serial Entrepreneur Launches Bank After Ball

With a mission to inspire the next wave of athletes, Kevin McReynolds, founder of Overnght Media launches the platform’s first original series Bank After Ball

After playing 4 years of football for the UCLA Bruins during his undergraduate studies, Kevin McReynolds continued on his student-athlete journey at the University of Nevada, Reno where he received his Masters in Business Administration while playing his last year of eligibility for the Nevada Wolf Pack. During his playing years, and after a few too many threatening concussions, McReynolds shifted gears putting an emphasis on a robust business career, ultimately acting as his saving grace for life after football.

With a powerful stance on growth, development, and success, McReynolds launched Overnght Media on the belief that truly successful people and businesses oftentimes face hardship, struggle, and challenges before reaching an optimal peak. The ever-growing misconception of “overnight success” has been at the forefront of business for decades and McReynolds wanted to debunk that notion while diving into the nitty-gritty reality of true achievement.

After watching many of his talented UCLA teammates and other professional athletes from tennis to gymnastics, basketball, and beyond, carry on to a professional level of sport, McReynolds noticed that while they were achieving an impressive milestone in their careers, one that he always anticipated joining after college himself, many were not prepared for the financial obligations and responsibilities that come with running a business. While maintaining strong relationships with many former student-athletes, McReynolds quickly became a resource for their financial journeys and challenges along the way and he soon realized that while athletics carried many to the next level, they weren’t fully equipped to handle the most important business of all – themselves.

On August 4th, 2021, McReynolds and the Overnght Media team are set to launch the first episode of Bank After Ball, an original series designed to highlight the financial journeys and business ventures of former and current athletes during and after their careers, offering an in-depth look at life and career beyond athletics; because, there is so much more. Season one boasts an impressive lineup including Donovan Carter (Actor on the hit TV show, Ballers), Peng Peng (Olympian, Actress, Influencer), Aaron Wallace (Former NFL Player, Entrepreneur) Dietrich Riley (Top Real Estate Agent, Model), Amanda McGrew (CEO of Playoff Dating App), Lorrie Fair Allen (World Cup Champion U.S., Olympic Gold medalist, Olympic Silver medalist, three-time national champion at the University of North Carolina, and Founding Investor in Angel City FC), and Vic Enwere (Former Cal Student Athlete, Athlete Rep).

For a peek at the season, please view the official Bank After Ball trailer here.

About Bank After Ball

With a mission to inspire the next wave of athletes, Overnght Media is proud to launch its first original series Bank After Ball. The show is designed to tell the financial journeys and business ventures of former and current athletes during and after their careers, offering an in-depth look at life and success beyond athletics.

About Overnght Media

With a powerful stance on growth, development, and success, Overnght was founded on the belief that truly successful people and businesses oftentimes face hardship, struggle, and challenges before reaching an optimal peak. The ever-growing misconception of overnight success has been at the forefront of business for decades and we’re here to debunk that notion while diving into the nitty-gritty reality of true achievement. It’s no secret that powerful businesses, leaders, and entrepreneurs all started somewhere, and more often than not, they started from the bottom or hit many bumps along the way. However, the vast majority of the public does not see the behind-the-scenes work that goes into their successes.

After years of searching for business publications that catered to the younger generation (Millennials and Gen Z) while also providing honest and relatable tools and content that showcased the reality of truly making it, we discovered that resources were scarce. While these groups are touted to be the most disruptive and powerful generations ever in the coming decade, Overnght looks forward to providing a meaningful and approachable platform to become just that.

Interview with Dean Karnazes

Dean Carnazes is a marathon runner known for serious feats of endurance. He recently wrote a book, Runner’s High: A Life in Motion, about running and his experience as a marathon runner. I got the chance to speak with Dean about his marathon career and Runner’s High.

What was your favorite experience while running?

While I was running across the country—from LA to NYC—I got a call from the White House saying that Michelle Obama wanted me to stop in to say hi. Prank call was my first reaction. But it was real. I’ll never forget running down the hallway of the White House and out to the South Lawn to meet with the first lady. She welcomed me with a hug and said, “It’s such an honor to meet you.” I’m not making this up. 

What is your favorite part of the marathon experience?

The pain and the struggle. You remember the joyful moments, but the tough moments leave a more indelible imprint. 

Do you have a marathon that you particularly liked?

How long is the interview? (laughter) I’ve run hundreds of marathons and each is memorable in it’s own way. I once ran 50 marathons, in all 50 states, in 50 consecutive days. That experience in its totality was quite extraordinary.

Do you have a favorite place to run?

Greece. I’m 100% Greek and Greece is the birthplace of the marathon. It doesn’t get more real than that.

What athletes do you particularly admire?

The back of the packers struggling to reach the finish line before the cutoff. Sure, I admire the elite, but watching the last place finisher is more inspiring. 

I’ve been in a 2-week quarantine in a hotel in Sydney in preparation for this crazy 1,000-mile run across Australia, so I’ve been watching a lot of the Tokyo Olympics. In fact, I’ve probably watched more television in the past two weeks than I’ve watched in the past two years! 

Are there any Olympic athletes, in the most recent Tokyo Olympics, that you were particularly impressed by?

So many of the athletes impress me. But I think what impressed me the most this Olympics’ was Simone Biles withdrawal because of mental health concerns. She is such a dominant force but she became very human in showing her vulnerability.

How do you feel about energy drinks and other products that may change/enhance athletes’ performance?

Athletes will always seek anything that can provide an edge. So long as it is not a banned substance, I’m okay with it.

What, in your opinion, is your biggest accomplishment as a runner?

The fact that I am still just as passionate about running as I was when I first started. The stoke is still there after all these years.  

What was it like to write a book about something you’re so passionate about like running?

To capture my authentic running voice, I do a lot of writing while I run (by dictating into my phone). People say I truthfully capture the essence of running in my writing, and that’s because at a time when I’m experiencing the thoughts, feelings and emotions of a runner I’m taking note. To put that passion into words makes compelling reading. 

Are you happy with the way people have spoken about your book thus far?

I got an email from a gentleman this morning who said he had intended to read a couple chapters of my book last night before going to bed. Five hours later he finished the book, he told me. Then, he said, he got up. He just had to go on a run.

Yes, I’m happy with the way people have spoken about my book. That message says it all.

illustration by Samantha Miduri for use by 360 Magazine

How Much is an Olympic Medal Worth?

This year, one of the world’s largest precious metals wholesale trading firms, Dillon Gage Metals, is sharing secrets behind the globally recognized Olympic medals athletes train so hard to obtain. The value of an Olympic medal is said to be worth quite a bit, and with the major sporting event just around the corner—beginning July 23 through August 8, in Tokyo, Japan—all eyes will be glued to the television wondering who is going home with a precious piece of history. 

The design of the Tokyo medals, designed by Junichi Kawanishi, reflects the ideology that athletes must always strive to achieve glory and victory daily. The design incorporates light and brilliance in the shape of polished stones, symbolically mirroring the warm glow of friendship, diversity, and representation, and the athletes’ energy and those who continue to uplift them.

“The value of gold is a curious inquiry we receive all the time, especially around the time of the Olympics,” said Terry Hanlon, president of Dillon Gage Metals. “It’s one of the most discernible medals in the world, and it’s only natural for individuals to be curious about what it’s made of and its true value. Most medals awarded during the sporting event aren’t worth much because they aren’t solid gold but rather silver with gold plating.” 

So, the question resides, how much is an Olympic medal actually worth? Every gold medal that athletes receive for their accomplishments is comprised of 99.9 percent silver and 6 grams of plated gold, weighing about 556 grams. Subtracting the gold from the silver brings the medal down to 550 grams in weight, while silver and bronze are a lesser metal weight at 550 grams and 450 grams respectively. 

Considering it takes 31.1033 grams to equal a troy ounce, and if the silver is truly pure silver, it takes some simple mathematics to discover the true value of the Olympic medals. Taking these numbers plus the current trade price of silver, approximately $26.00, and utilizing a common equation, the estimated value of gold can be calculated. 

The equation includes grams divided by troy ounce, then multiplying by trade price to find the dollar amount. In practical terms to solve for the total dollar amount in silver, use 550g/31 x $26.00 to equal $461.29.

In addition to the previous calculation, then add in 6 grams to account for the gold plating. In today’s currency, an ounce of gold is trading approximately for $1,808. Using the same equation to solve the gold composition: 6g/31 x $1,817 = $350.75. 

Combined, the gold and silver composition’s value for the Tokyo 2020 Olympics gold medal is approximately worth $812.04. And the value for the Tokyo 2020 Olympics silver medal is approximately worth $461.29. 

But no matter the actual value of all these medals, to compete on the world stage of the Olympics, one of the most prestigious sports competitions, is truly priceless. Dillon Gage Metals wishes every Olympian luck and sends their support to each nation’s competitors during the 2020 Summer Olympics in Tokyo.

illustration by Samantha Miduri for use by 360 Magazine

NFL Players Top Highest-Paid Athletes Ranking

The world’s best athletes have plenty of opportunities to bank on their popularity. Besides lucrative sports contracts, most of them earn even more significant profits from heavy endorsement deals.

Although the MMA fighter Conor McGregor grasps the top of this list, most of the world’s highest-paid athletes come from another sport.

According to data presented by SafeBettingSites.com, NFL players top the ranking of the highest-paid athletes with combined earnings of over $837 million.

18 NFL Players Among the Highest-Paid Athletes, Basketball Follows with 13 Players on the List

In 2021, Conor McGregor racked up on and off-field earnings of around $180 million. However, the fighter was the only athlete from his discipline to make it into the Forbes` Top 50 highest-paid athletes list.

Statistics show the National Football League convincingly leads in this ranking with 18 NFL stars who made it into the top 50. However, Dak Prescott, as the highest-paid NFL player and fourth highest-paid athlete globally, earned much more than other NFL stars. In 2021, the famous quarterback racked up $107.5 million, 40% more than Tom Brady as the next NFL name on the list.

Basketball ranked as the second-highest-paid sport globally, with 13 players on the Forbes list. As the highest-paid basketball player and fifth highest-paid athlete globally, LeBron James made $96.5 million in on and off-field earnings this year. Kevin Durant and Stephen Curry followed with $75 million and $74.5 million, respectively.

Although soccer represents the third highest-paid sport with eight players who made it to the list, Lionel Messi ranked as the second-highest-paid athlete globally with $130 million in this year’s earnings.

Roger Federer, Naomi Osaka, Serena Williams, and Novak Djokovic were the only tennis players who made it to the top 50 list, with $90 million, $60 million, $41.5 million, and $34.5 million in earnings, respectively.

18 NFL Stars Earned Over $837 Million in 2021

As the highest-paid golf player and twelfth highest-paid athlete globally, Tiger Woods racked up $60 million in 2021, much more than Dustin Johnson and Phil Mickelson as the other two golf stars on this list.

The Formula 1 driver, Lewis Hamilton, made $82 million in on and off-field earnings in 2021, ranking eight among the highest-paid athletes. Max Verstappen, who arrived in Formula 1 at the age of 17 as the youngest driver ever to have competed in the series, was the second name from the auto racing world to enter the Forbes list with $42.5 million in this year’s earnings.

Statistics show the combined earnings of the 18 NFL stars from the Forbes list hit more than $837 million this year. Basketball players who made it to the list racked up $683.5 million in 2021. Soccer players followed with $527 million in combined earnings.

Read the full story here.

Illustration By Alex Bogdan for use by 360 Magazine

Sha’Carri Richardson Faces Olympics Suspension

By: Emily Bunn

American sprinter, Sha’Carri Richardson, has been suspended from the Olympics for one month.

Sha’Carri Richardson has recently been drug tested and found positive for marijuana usage. As such, she faces a one month suspension from the Olympics- threatening the sensational sprinter’s involvement in the upcoming Tokyo Olympics. Her suspension is set to begin June 28th, 2021.

The New York Times reports that the timing of this suspension could clear Richardson in time to run in the 4×100 meter relay, which takes place later in the games. However, Richardson is set to miss the qualifying rounds for the women’s 100.

Richardson has recently reveled in victory at last month’s 100-meter race at the U.S. track and field trials in Oregon. However, while in Oregon, the Olympian was also dealing with unexpected death of her mother. Not only was this news devastating, but Richardson found out about the very personal circumstance from a reporter.

As a means of coping with the harrowing tragedy, Richardson admitted to her marijuana usage. She stated: “It sent me into a state of emotional panic…I didn’t know how to control my emotions or deal with my emotions during that time.” It should be notes that in Oregon, the use of recreational marijuana has been legalized.

Cannabis is still among the United States Olympic & Paralympic Committee ruling of prohibited substances. The famed athlete apologized to her family, friends, and sponsors for her drug usage: “I greatly apologize if I let you guys down, and I did.”

As a result of Richardson’s suspension, several top runners have been bumped up in their rank positioning. Jenna Prandini is now set to be one of the three American Olympians involved in the women’s 100. Additionally, Gabby Thomas now stands as an alternative athlete for the same race.

Commenting to the Today Show on the situation, Richardson pleaded for spectators to recognize their shared humanity: “I just say, don’t judge me and I am human — I’m you, I just happen to run a little faster.

MARATHOn via 360 Magazine for use by 360 Magazine

The Fastest Woman in the United States

By: Skyler Johnson

Sha’Carri (Shu-Carry) Richardson sported bright orange hair and long painted fingernails as she ran a record 10.86 second time leading her to win first place and become the fastest woman in America. Because of her unique style and short stature she certainly stood out amongst the competition. 

The track athlete is only 21 years old but is proving to be a name you should look out for. After all, she’s set to potentially win gold in Tokyo for the 100m which an American hasn’t won since 1996. 

It was an emotional day for Richardson who after winning went up to her grandmother in the stands. Only two weeks prior, her biological mother died, which she talked about during an interview after the event, where after weeks of having to put on a straight face she finally was able to break and get emotional about her mother’s passing, though despite the tremendous sadness she surely felt she was able to keep herself composed throughout the interview. 

The athlete’s Instagram page proves how much of a legend he is, with the exuding confidence every Olympic athlete must have in order to win. When she was about to re-dye her hair from red, she stated: “Bye bye Red head you put it on them too tuff… what will the next color be.” Her confidence is unmatched, and her performance is as well.  

Sha’Carri sported the orange hair because of a suggestion from her girlfriend, who stated it was loud, encouraging and dangerous. Despite the power it carried on the turf, it’s Sha’Carri and Sha’Carri alone that allowed her to win first place with a solid 0.12 seconds ahead of her competitors. 

You’ll be likely to hear a lot about her during these upcoming Olympics, as while right now she’s the fastest woman in the U.S., she could soon become the fastest woman in the world. 

Award Illustration by Heather Skovlund for use by 360 Magazine

Michael E. Jordan – Entrepreneur of the Year Finalist

From very humble beginnings, Michael E. Jordan has elevated the UNRL brand with core values, quality of product, and a spirit of giving back to the community.

UNRL announced that its founder and CEO, Michael E. Jordan, has been selected as a finalist for the prestigious Entrepreneur of The Year® Award, Heartland Region, presented by Ernst & Young. Based in St. Paul, Minnesota, UNRL is an athletic apparel brand that specializes in creating functional athletic clothing.

After an intensive nomination and selection process, Jordan was identified as one of 36 finalists within the seven-state Heartland region. This award honors game-changing business leaders who rise above challenges using ingenuity, courage, and ambition. Nominees are evaluated based on six criteria: entrepreneurial leadership; talent management; degree of difficulty; financial performance; societal impact and building a values-based company; and originality, innovation, and future plans. 

Jordan founded UNRL in his mother’s basement seven years ago with an investment of a mere $300 and has since grown the company exponentially year after year. Today, UNRL has 19 employees and is on track to reach 8 figures in annual sales. All of this was done with hard work and entrepreneurial spirit, without any outside investment or business loans. 

UNRL products are sold in various retailers throughout the country including Scheels Sporting Goods, PGA Tour Superstore, various NHL, and NFL Pro Shops. One of their most notable apparel partnerships is with the social media powerhouse Barstool Sports. UNRL takes great pride in the quality of their product and their attention to how business is operated. 

“It’s an incredible honor to be selected as a finalist for this award,” said Jordan. “I don’t view this as an individual achievement, this is a testament to my team. It’s been a collective effort with 100% buy-in from every member of our team. Without that, we wouldn’t be here today. I believe we are growing this business the right way, and it is meaningful to be recognized for that. I’m very grateful for all the support Ernst & Young has provided throughout this process.”

Jordan said that he has high expectations for the UNRL brand in the future; articulating plans to surpass the $10 million annual revenue marker within 12 months and reach the $100 million milestone by 2029. In doing so, continuing to donate 15% of net proceeds to nonprofits including the University of Minnesota Masonic Children’s Hospital.  

“I am very competitive by nature. I’ve been an athlete my whole life,” said Jordan. “I pride myself on continuous improvement and doing things the right way to leave a positive legacy on the industry. The Entrepreneur Of the Year® Award has my respect because it’s a challenge against the best in the business, and we have something to prove. I want to win this.”

Regional winners of the Entrepreneur of the Year Award will be announced in late July. The National Entrepreneur of the Year Award will be handed out on November 13.

ABOUT THE ERNST & YOUNG ENTREPRENEUR OF THE YEAR AWARD:

Entrepreneur Of the Year® is the world’s most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth, and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur of the Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National Overall winners go on to compete for the EY World Entrepreneur of The Year™ title. 

ABOUT UNRL:

UNRL is a clothing brand that bridges the gap between functional and casual. Their clothing is designed to take you from the office to the gym, or the airport to the golf course. UNRL creates all products with three principles in mind: style, comfort, and versatility. Everything is crafted from scratch with premium hand-selected materials and tailored for a great fit. UNRL is here to instill confidence in the athlete that strives to do more.