Online streaming is one of the most popular activities that gamers can do in the modern era, and it is proving to be rather lucrative for some of them.
Indeed, with so many people becoming interested in eSports and watching gamers play their favourite games as a way of either learning to play the game themselves by picking up various tips or for sheer enjoyment pleasure, many of the best online gamers have gone on to become celebrity figures.
With names such as Ninja and Pewdiepie having emerged and become some of the biggest names in the industry, there will be many that use Platincasino who will instantly know exactly who they are and why they have become celebrities.
Better known by the name ‘Ninja’, Richard Tyler Blevins is perhaps the most famous celebrities to have been created via the world of eSports and live streaming. Of course, platforms such as Twitch and YouTube have helped his brand and name grow, with more and more continuing to follow him and watch what he does when he plays live.
Ninja – who is from Detroit – first started playing in 2009 when he played Halo 3 professionally for teams such as Cloud9, Renegades, Team Liquid and Luminosity Gaming. However, his celebrity status only really took off in 2017 when he played Fortnite Battle Royale. He saw his followings increase exponentially, thus making him attractive to businesses.
As of November 2020, Ninja had more than 16.1 million followers on Twitch, whereas he had over 6 million people follow him on Twitter, over 14.5 million on Instagram, 4.3 million on TikTok and almost 25 million people subscribing to his channel on YouTube; thus further highlighting his appeal as a celebrity.
Gaming influence Pewdiepie has also had a huge impact on the live streaming market and one that has allowed for those who are successful to become celebrities. Of course, Pewdiepie is a game and user tag, as the Swede is actually known as Felix Arvid Ulf Kjellberg.
The Swede was one of the first to experience huge growth in the live streaming sphere, as he managed to acquire over 1 million subscribers on his YouTube channel in July 2012, and subsequently became the most subscribed channel in August 2013.
In 2016, Pewdiepie was named one of the most influential people in the world by TIME Magazine; further highlighting why he has been able to become a celebrity figure.
Why have they become celebrities?
Indeed, with so many followers, it only made sense for businesses and brands to try and get their products and services represented by Ninja and Pewdiepie, as it would only help them to potentially tap into a new market demographic, or simply take advantage of a huge market that could be presented to them.
Ninja’s status helped Fortnite Battle Royale’s developers, Epic Games, make billions whilst he also earned close to $10 million, whereas he was also paid $1 million to promote Electronic Arts’ Apex Legends, whilst his celebrity status has been so big that he has appeared on a number of celebrity-edition TV shows, including The Masked Singer and Family Feud.