Posts tagged with "fortnite"

Lucky Lenox NFT is named after Vaughn Lowery’s son Lenox Haffoney and is available on OpenSea via 360 MAGAZINE

NFT Animal Series

360 MAGAZINE launches Animal Series on OpenSea. These are non-tangible one-of-a-kind pieces. Each animal is an adorable creature with a cute face. They’re available in GIF format. Be sure to cop one before it’s too late!

This NFT drop was created alongside graphic artist Mel Quagrainie while under the design direction of culture curator Vaughn Lowery. 360 is a progressive thinking organization, adjusting to new world order. It will be your first opportunity to directly attain NFTs from the multimedia platform.

‘Inspired by my 12yro son’s gaming persona. From the cat’s complexion to his mischievous smirk. I’m sure version 2.0 will include corrective lenses since Lenox rarely blinks during his long online competitions of Roblox and Fortnite.’Vaughn Lowery

About Lucky Lenox

Nimble, intelligent, but modest, Lucky Lenox was a legacy, a descendant of humanity and hope. The capacity to meticulously mold this domesticated devil into a work of abstraction demanded patience and tenacity. After being nostalgic, we recalled the tutelage of an orange-banded cat, Lucky. That tiger baby turned into our best friend, witnessing a darker side that crawled in to play video games for hours, avoiding chores. Then a protege came along and marveled at the mirror. Improved, re-programmed on a path of endless possibilities which became an uninterrupted portal to affection.

Care to dabble with debonair? Adopt while providing support to a local shelter of your choice.

360’s inaugural project, Merging Versus, can be found HERE.

Vaughn guest speaks at NFT-VIP.

Fortnite partnerships with Marvel For The New FORTNITE X MARVEL: ZERO WAR #3 via Marvel for use by 360 MAGAZINE

FORTNITE × MARVEL HEROES

Fortnite and Marvel heroes are currently fighting alongside each other to save both their universes from total annihilation in the pages of FORTNITE X ZERO WAR, a new limited comic series written by Christos Gage and Epic Games’ Chief Creative Officer Donald Mustard and drawn by artist Sergio Davíla. Fans who witnessed last month’s explosive debut issue and are gearing up for the second issue next week can now check out all six covers of FORTNITE X MARVEL: ZERO WAR #3, on sale August 17!

FORTNITE X MARVEL: ZERO WAR #3 will see the hunt for the Zero Shard continue into the Savage Land. Artists Francis Leinil Yu, Peach Momoko, and Ron Lim have brought the upcoming battle to life while artists Frank Cho and Carlos Pacheco depict exciting new Fortnite team ups with Storm, Hawkeye, and more! Plus, Derrick Chew delivers a romantic piece of one of Marvel’s most iconic couples, Rogue and Gambit, who debuted on the Fortnite Island earlier this year!

Each first print issue (physical copies only) of FORTNITE X MARVEL: ZERO WAR contains a redeemable code to unlock a bonus digital cosmetic in Fortnite! Digital single-issue comic book purchases of FORTNITE X MARVEL: ZERO WAR do not include any redeemable codes for Fortnite in-game bonus rewards.

Here are the in-game items Marvel and Fortnite fans can look forward to unlocking in the coming months:

  • FORTNITE X MARVEL: ZERO WAR #2 – Stark Seven Wrap – Exclusive to comic buyers for over 2 months!
  • FORTNITE X MARVEL: ZERO WAR #3 – Adamantium Claws Pickaxe – Exclusive to comic buyers for a limited time!
  • FORTNITE X MARVEL: ZERO WAR #4 – New FORTNITE X MARVEL: ZERO WAR Spray – Exclusive to comic buyers!
  • FORTNITE X MARVEL: ZERO WAR #5 – New FORTNITE X MARVEL: ZERO WAR Loading Screen – Exclusive to comic buyers!

·       FORTNITE X MARVEL: ZERO WAR Outfit!

Check out all FORTNITE X MARVEL: ZERO WAR #3 covers now and pick up this action-packed issue when it arrives on August 17. For more information, visit HERE.

Retailers, don’t forget to order your copies of FORTNITE X MARVEL: ZERO WAR #3 by Monday, July 11!

Marvel and Fortnite via 360 Magazine

ALL FORTNITE X MARVEL

ZERO WAR #2 COVERS REVEALED!

Check out all six covers for FORTNITE X MARVEL: ZERO WAR #2, on sale July 13

The wait is almost over! In just a few weeks, Fortnite and Marvel Comics fans will see both universe collide in FORTNITE X MARVEL: ZERO WAR! The five-issue limited comic series is written by veteran Marvel writer Christos Gage and Epic Games’ Chief Creative Officer Donald Mustard and drawn by artist Sergio Davíla. An epic saga that impacts the characters of both universes, FORTNITE X MARVEL: ZERO WAR is one of the most highly-anticipated comics of the summer, and today fans can get a look at all the covers for the second issue that will hit stands in July. Across six gorgeous covers, acclaimed artists Leinil Francis Yu, Ron Lim, Bjorn Barends, Chrissie Zullo, David Nakayama, and Paco Media have gone all out in exploring the wild possibilities of this incredible crossover!

FORTNITE X MARVEL: ZERO WAR #2 finds Marvel and Fortnite heroes in Wakanda as the hunt for the Zero Shard continues! Meanwhile, Iron Man and The Foundation launch a daring mission into the unknown and stumble upon a game-changing revelation!

Each first print issue of FORTNITE X MARVEL: ZERO WAR contains a redeemable code to unlock a bonus digital cosmetic in Fortnite!

Here are the in-game items Marvel and Fortnite fans can look forward to unlocking in the coming months:

  • FORTNITE X MARVEL: ZERO WAR #1 – New Spider-Man Outfit – Exclusive to comic buyers for a limited time!
  • FORTNITE X MARVEL: ZERO WAR #2 – New Iron Man Wrap – Exclusive to comic buyers for over 2 months!
  • FORTNITE X MARVEL: ZERO WAR #3 – New Wolverine Pickaxe – Exclusive to comic buyers for a limited time!
  • FORTNITE X MARVEL: ZERO WAR #4 – New FORTNITE X MARVEL: ZERO WAR Spray – Exclusive to comic buyers!
  • FORTNITE X MARVEL: ZERO WAR #5 – New FORTNITE X MARVEL: ZERO WAR Loading Screen – Exclusive to comic buyers!
  • Plus any fan who redeems all five codes will receive a new bonus FORTNITE X MARVEL: ZERO WAR Outfit!

Check out all FORTNITE X MARVEL: ZERO WAR #2 covers now and pick up the debut issue of the comic series when it arrives on June 8. For more information, visit Marvel.com.

Retailers, don’t forget to order your copies of FORTNITE X MARVEL: ZERO WAR #2 by Monday, June 6!

FORTNITE X MARVEL: ZERO WAR #2 (OF 5)

Written by CHRISTOS GAGE & DONALD MUSTARD

Art by SERGIO DÁVILA

Cover by LEINIL FRANCIS YU – 75960620430400211

Variant Cover by RON LIM – 75960620430400221

Variant Cover by BJORN BARENDS – 75960620430400231

Variant Cover by DAVID NAKAYAMA – 75960620430400241

Variant Cover by PACO MEDINA – 75960620430400251

Variant Cover by CHRISSIE ZULLO – 75960620430400261

On Sale 7/13

To find a comic shop near you, visit www.comicshoplocator.com

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.

For more information visit marvel.com.

FORTNITE X MARVEL: ZERO WAR #4 via Blackwood, Anthony by 360 Magazine

FORTNITE X MARVEL

Check out the cover of FORTNITE X MARVEL: ZERO WAR #4, arriving this August

FORTNITE X MARVEL

ZERO WAR, the highly anticipated comic mini-series that will see the Marvel Universe collide with the world of Fortnite, kicks off next month! Written by veteran Marvel writer Christos Gage and Epic Games’ Chief Creative Officer Donald Mustard and drawn by artist Sergio Davíla, the five-issue saga will star heroes from both universes as they hunt down the elusive Zero Shard to save their respective realities from total collapse!

ZERO WAR #4, the threat to the Marvel Universe will become so great that Marvel’s most iconic villain will have no choice but to intervene… ENTER DOCTOR DOOM! Doom has thrown in with some of the most dangerous people in the Fortnite universe but what does Doom really want? And how far will he go to get it?

Each first print issue of FORTNITE X MARVEL: ZERO WAR contains a redeemable code to unlock a bonus digital cosmetic in Fortnite!

Here are the in-game items Marvel and Fortnite fans can look forward to unlocking in the coming months:

  • FORTNITE X MARVEL: ZERO WAR #1 – New Spider-Man Outfit – Exclusive to comic buyers for a limited time!
  • FORTNITE X MARVEL: ZERO WAR #2 – New Iron Man Wrap – Exclusive to comic buyers for a limited time!
  • FORTNITE X MARVEL: ZERO WAR #3 – New Wolverine Pickaxe – Exclusive to comic buyers for a limited time!
  • FORTNITE X MARVEL: ZERO WAR #4 – New FORTNITE X MARVEL: ZERO WAR Spray – Exclusive to comic buyers!
  • FORTNITE X MARVEL: ZERO WAR #5 – New FORTNITE X MARVEL: ZERO WAR Loading Screen – Exclusive to comic buyers!
  • Plus any fan who redeems all five codes will receive a new bonus FORTNITE X MARVEL: ZERO WAR Outfit!

Check out the FORTNITE X MARVEL: ZERO WAR #4 cover below as well as a variant cover by Stephanie Hans and pick up the debut issue of the comic series when it arrives on June 8. For more information, visit HERE.

To find a comic shop near you, visit HERE.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.

For more information visit HERE.

FOR MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT
Anthony Blackwood
Marvel Entertainment
ABlackwood@marvel.com

Rarin - credit Marcello Peschiera from James Steers, Press Here Publicity for use by 360 Magazine

Rarin Q×A – Toxic Ends

By: Ally Brewster

Fast-rising artist Rarin has released his liberating, pop-rap debut mixtape Toxic Ends. An aspirational, ambition-fueled introduction which champions human connection and self-growth, inspiring listeners to be themselves free of insecurity, Toxic Ends unites Rarin’s recent string of hard-hitting singles and adds six new tracks to his prolific catalogue.

Originally recording music for fun and continuing to create in his bedroom despite his success, Rarin has racked up over 75 million global streams with his string of viral singles including “GTA” and “YESSIR!” which topped Spotify’s viral charts and trended on YouTube. Adding to his hot streak, and distilling rap, pop, and relatable storytelling into his own unique sound, Toxic Ends will follow his recently released singles: deceptive flex anthems that speak to what is achievable in life if you free yourself from insecurity. “Toxics Ends” imagines what life would be like if we let go of the negative thoughts that hold us back, while Rarin “levels up” to become the most polished version of himself on “Big Spendin’,” a version without heartbreak or self-consciousness, that is excited for the future. “SO WHAT! ft. Brxkenbxy” speaks to brushing off minor issues to find value in mistakes without letting them derail you from seizing big opportunities.

“I think we’re all destined for something greater than our expectations. We just have to let go of what’s holding us back,” says Rarin on the inspiration for the mixtape. “This project is mainly about letting go of our ‘toxic ends.’ People are tempted to commit themselves to things they cannot obtain, especially in relationships, leading their emotions to consume them. Just because you want something, doesn’t mean you need it.”

We had the opportunity to ask Rarin about his career, Toxic Ends, and what’s next for the artist:

How did you get your start into music? When did you know if it was something you wanted to pursue?

I originally got into music because of my parents. They had me learn to play the piano because they wanted me to try out new things when I was younger. I think that really gave me an ear for making music and it helped a lot. Singing and rapping came many years later and that really started out of boredom. Later, with time, I found myself enjoying recording music more and more and eventually I recognized music as something I wanted to pursue professionally.

Who were your biggest inspirations for going into the music industry? How has their careers inspired/impacted your own decisions and direction for your music?

My biggest inspirations are Lil Peep, Travis Scott, and Billie Eilish. The career of Lil Peep has made me see how important fan interaction is, and how being close with your fans can bring a really special connection. I also love Travis Scott’s live performances and seeing him perform made me realize that your fans and listeners will reflect your energy, so you need to show your enthusiasm in everything you do. Billie Eilish inspires me to go out of my comfort zone and to be more confident. In one interview she had said that you should embrace your mistakes in your music and keep them because that’s what makes it unique. That saying has stuck with me for the entirety of my career and has really given me motivation.

How does your new work compare to your other works you’ve done in the past in terms of process, production and message? Do you notice differences in creating singles versus mixtapes?

Overall, the production has gotten much better, but I also have more purpose when I record and write music. Currently, I tend to make faster and happier songs compared to my past music.

What was it like when you realized that your work was connecting with people? Was there a specific moment you remember realizing how your music impacted others?

It was honestly very motivating. I’ve had fans tell me that my music has helped them stay mentally strong in their hardest times, and that really means the world to me. I use music to help myself feel better so being able to provide that for others makes me really happy.

Were you surprised that your work became popular in gaming communities? What has that experience been like as you watched you work be appreciated by many different communities?

I never really expected my songs to blow up through video games. I used to edit gaming montages so it’s crazy to me that my music is being used in videos similar to what I used to edit.

Toxic Ends is a mixtape with “deceptive flex anthems that speak to what is achievable in life if you free yourself from insecurity.” What inspired you to make a mixtape that is vulnerable and honest about overcoming insecurity? Is there anything you hope fans take away from the mixtape?

My life inspires my music and, in my life, I’ve found myself unable to rid myself of toxic relationships and situations because I thought those situations were normal and that I didn’t deserve better. After listening, I hope my fans recognize the importance of loving yourself and what you do. I think it is the key to being successful and happy in life and I wish that upon everyone.

What are you most excited for next once your new mixtape is out?

I’m most excited to start doing live shows and possibly touring.

Toxic Ends Track List

Toxic Ends

Love Fix

Ashes

Had Enough

SO WHAT! (ft. Brxkenbxy)

Skipping Stones

Cash Out (ft. Darius King)

2 Seater

Big Spendin’

See Rarin’s mixtape music videos below:

Toxic Ends album visualizer here.

“Toxic Ends” music video here.

“Big Spendin’” music video here.

Check out Rarin’s debut mix, and keep a look out for what’s next!

art by Kaelen for use by 360 Magazine

How gamers have become online celebrities

Online streaming is one of the most popular activities that gamers can do in the modern era, and it is proving to be rather lucrative for some of them.

Indeed, with so many people becoming interested in eSports and watching gamers play their favourite games as a way of either learning to play the game themselves by picking up various tips or for sheer enjoyment pleasure, many of the best online gamers have gone on to become celebrity figures.

With names such as Ninja and Pewdiepie having emerged and become some of the biggest names in the industry, there will be many that use Platincasino who will instantly know exactly who they are and why they have become celebrities.

Ninja

Better known by the name ‘Ninja’, Richard Tyler Blevins is perhaps the most famous celebrities to have been created via the world of eSports and live streaming. Of course, platforms such as Twitch and YouTube have helped his brand and name grow, with more and more continuing to follow him and watch what he does when he plays live.

Ninja – who is from Detroit – first started playing in 2009 when he played Halo 3 professionally for teams such as Cloud9, Renegades, Team Liquid and Luminosity Gaming. However, his celebrity status only really took off in 2017 when he played Fortnite Battle Royale. He saw his followings increase exponentially, thus making him attractive to businesses.

As of November 2020, Ninja had more than 16.1 million followers on Twitch, whereas he had over 6 million people follow him on Twitter, over 14.5 million on Instagram, 4.3 million on TikTok and almost 25 million people subscribing to his channel on YouTube; thus further highlighting his appeal as a celebrity.

Pewdiepie

Gaming influence Pewdiepie has also had a huge impact on the live streaming market and one that has allowed for those who are successful to become celebrities. Of course, Pewdiepie is a game and user tag, as the Swede is actually known as Felix Arvid Ulf Kjellberg.

The Swede was one of the first to experience huge growth in the live streaming sphere, as he managed to acquire over 1 million subscribers on his YouTube channel in July 2012, and subsequently became the most subscribed channel in August 2013.

In 2016, Pewdiepie was named one of the most influential people in the world by TIME Magazine; further highlighting why he has been able to become a celebrity figure.

Why have they become celebrities?

Indeed, with so many followers, it only made sense for businesses and brands to try and get their products and services represented by Ninja and Pewdiepie, as it would only help them to potentially tap into a new market demographic, or simply take advantage of a huge market that could be presented to them.

Ninja’s status helped Fortnite Battle Royale’s developers, Epic Games, make billions whilst he also earned close to $10 million, whereas he was also paid $1 million to promote Electronic Arts’ Apex Legends, whilst his celebrity status has been so big that he has appeared on a number of celebrity-edition TV shows, including The Masked Singer and Family Feud.

Fortnite illustration by Heather Skovlund for 360 Magazine

Fortnite Most Streamed Game on Twitch

Fortnite Most Streamed Game on Twitch for March 2021 – 7M Hours Streamed

According to data presented by Safe Betting Sites US, Fortnite was the most streamed game on Twitch for March 2021 – a total of 6.99 million hours streamed for the month.

Fortnite Leads Several of Twitch’s Key Metrics

Fortnite continues to dominate charts in 2021 and was the most streamed game on Twitch for the month of March. The popular online Battle Royale game logged a total of 6.99M hours streamed on the platform. The second most streamed game on Twitch was Call of Duty: Modern Warfare with a total of 5.03M hours streamed for the month of March.

Fortnite also led the charts in the number of streamers for the month of March 2021. A total of 669,749 streamers streamed Fortnite for the month. Minecraft had the second largest number of streamers with 468,017. Overall, the top 10 leading games in terms of the number of streamers for the month of March, were streamed by an estimated 3.2M streamers on Twitch.

The top 10 games on twitch with the most channels accounted for over 50K channels. Twitch had an almost 20% share of this total with 9,707 channels in March 2021. The second most was COD: Modern Warfare with just under 7K channels.

League of Legends had the largest recorded peak viewers on Twitch in March 2021 with 704,375 peak viewers. The second-largest belonged to Minecraft which recorded 663, 533 peak viewers in March 2021. Fortnite had the fifth largest peak viewers with 641, 227.

Rex Pascual, Esports Editor at Safe Betting Sites US commented: “Despite the rise of many other titles within the same game mode such as PUBG and Warzone, Fortnite continues to attract large audiences on video game streaming platforms. Fortnite’s status as the pioneer of the increasingly popular Battle Royale game mode gives it a loyal and avid fanbase that will keep it near the top of Twitch’s charts for years to come.”

You can read more about the story with more statistics and information here.

Virtual Hangout illustration by Heather Skovlund for 360 Magazine

Houseparty is Poppin!

It’s award show season, and just because many are still social distancing it does not mean you can’t have a viewing party with friends and family! The show can still go on with Houseparty.

Houseparty is a synchronous face-to-face social network that enables group video communication through mobile and desktop applications. A user opens the app, and their friends get a push notification that they are “in the house” and ready to chat. The app allows users to come online and be present and see who their friends are talking to and join their conversations. On average, users spend 60 minutes per day in the app chatting with friends.

Get dressed up, pour yourself a drink, open the Houseparty app, and get your friends “in the house” to watch this year’s award shows – and make sure to check out the Trivia categories dedicated to movies! Click on the dice icon on the top right to play all the games available on Houseparty Heads Up! Tap a game and you’ll then be asked to add friends to play with you. Wait for them to connect, then it’s game on!

Fortnite Mode

Fortnite Mode lets you cast your party into Fortnite so you can bring your friends with you while you play. You opt into this feature by linking your Houseparty and Epic Games accounts on the Houseparty app.

Houseparty is a great resource for people right now and that they don’t need to miss out on gathering this award season. Houseparty is secure. There have been no data breaches and no exposure to customer data or third-party accounts. You can read their full statement on data safety to learn more.

Houseparty is available on iOSAndroidMacPC, and as a Google Chrome extension.

Follow along @houseparty.

video game illustration by Gabrielle Archuleta for 360 Magazine

GAME+ RAISES COMPETITIVE GAMING STAKES

Available on iOS and Google Play, Game+ provides a safe and secure marketplace for gamers to play for money 
Today, Game+, the app that enables skill-based head-to-head gaming competition for money, officially launched. Available now to download on iOS and Google Play, Game+ offers members a secure marketplace where they can create or accept gaming challenges for money and have their winnings automatically transferred to their account.

“Video games have always been a passion of mine, are surging in popularity, and are inextricably woven into the very fabric of our culture,” said Karim Sanford, Co-Founder and President of Game+. “We built Game+ to bring a secure, on-demand, competitive marketplace to the category that enables gamers to test each other’s skills for money while removing barriers to access any winnings.”

To use the Game+ platform, upon successful identification verification, gamers will create an account and receive a Game+ Discover® prepaid card that can be used everywhere Discover is accepted – at stores, online, or to get cash at ATMs nationwide.  Members who sign up can receive 5% cashback on purchases, subject to terms and conditions.

Once members’ accounts are set up, they will be able to use the app to send challenges to friends, choose from a library of over 50 games, select the gaming console or mobile device they want to compete on, and set the amount of money they want to put on the line for the game. The game is then played and the winner reports the results to the app, which automatically transfers funds to the winners’ account. Game+ members can participate in competitions across a variety of device formats including Xbox, PlayStation, Nintendo Switch, iPhone and Android.

In addition to facilitating competitive skill-based head-to-head challenges amongst friends, Game+ enables users to compete in challenges with the broader community for money. The platform currently supports dozens of popular games including FIFA, Madden, NBA 2K, Call of Duty, Fortnite, Halo, Tekken, Street Fighter, Super Smash Bros., and Rocket League. Members will be able to join hubs for their favorite games and create challenges. In the same way they’d challenge a friend, their game will then be shared with the community, providing industry defining, on-demand competition.

Game+ solves two of the thorniest problems in facilitating gaming for money. First, it provides a bank-level financial backend that enables payments to move quickly and safely to winners’ accounts, without excessive delays or hidden fees. And just as importantly, Game+ ensures fairness by vetting all users much as a bank would, and by creating a dispute resolution system in which judges review evidence from disputed matches to determine the winner. Game+ is a clean, trusted community where members’ funds are safe and their matches are fairly decided.

The Game+ app is certified compliant with the age verification and geolocation mandate under the Unlawful Internet Gambling Enforcement Act of 2006 (UIGEA). The certification was completed earlier this year by a leading independent lab – establishing a new standard for legitimacy and trust in the space.

The Game+ app is available to download on iOS or Google Play (standard data rates may apply). You must be 18 years of age or older to create an account on Game+. Game+ is not available in Arizona, Arkansas, Connecticut, Delaware, Florida, Louisiana, Montana, Nebraska, New Mexico, South Carolina, South Dakota, or Tennessee.

Has eSports Become a Part of Pop Culture?

A couple of decades ago, when video games burst into the mainstream audience for good, everyone could have guessed that gaming would soon become an important part of the entertainment industry. But what no one could have predicted is just how popular it would become not to play video games yourself, but to watch other people play. So popular in fact, that competitive video gaming, i.e. eSports, has slowly but steadily grown to become an important part of pop culture. But how and why did eSports gain so much momentum?

eSports expand their reach into the mainstream audience

When the first organized competitive gaming tournaments emerged where professional players vie for a prize, analysts very aptly dubbed the new practice “eSports”. And research reported by the Influencer Marketing Hub reveals that this new industry has quickly expanded its appeal and gained unprecedented growth. In 2017, eSports reached an audience of 335 million viewers, which climbed to 380 million in 2018. It is now estimated that until 2021 that number will reach roughly 557 million, exhibiting an annual growth rate of 14%. Out of those, 250 million will be regular viewers but another 307 million will be casual spectators. This means that casual viewers will constitute the majority of the eSports audience.

Furthermore, according to the same source, even people who do not watch eSports have still heard of them. In 2015, an impressive 800,000 people were aware of the industry. But a year later, over a billion people have reportedly heard of eSports – a jaw-dropping growth. In 2019 alone, eSports awareness was estimated to have reached 1.57 billion people around the world. The combination of these two facts, i.e. the number of casual viewers and the tremendous growth in awareness, lead us to the conclusion that eSports has now become an important part of pop culture.

How eSports became a part of pop culture

But if you want even more proof, just take a closer look at eSports betting. That’s right: betting sites now consider eSports as a sub-category of the traditional realm of sports betting, and punters can place wagers on the biggest eSports tournament just like they would on the NBA finals or the Super Bowl. It is no surprise, when you consider the hype surrounding the biggest eSports competitions. In 2019, the League of Legends World Championship gathered an audience of almost 4 million viewers, and the Fortnite World Cup Finals amassed an impressive 2.3 million. Speaking of Fortnite, it is perhaps the game that best encapsulates how video gaming and eSports are now part of pop culture in their own right.

Who could forget the iconic and hilarious scene in Avengers: Endgame that saw Thor compete against “Noobmaster69” on Fortnite? Just like people are still not over the live concert series that now takes place within the Fortnite game. Travis Scott was the first to take the leap of faith and performed virtually to raving reviews. Now, the digital concerts continue, with J Balvin reportedly set to headline the Fortnite Halloween Concert series, in a perfect blend of these divergent strands of pop culture that has had audiences going wild. Much like the music industry, other sectors have realized the potential of eSports and gaming that allows them to reach to a wider audience and are jumping at the chance. For example, Oakley has already announced that they would launch a new type of lenses specifically designed for gaming.

If we want to understand better how eSports have so quickly become a part of pop culture, we also need to look at the channels that enabled them to connect with their audience. Millennials are now in their 20s and 30s, and they have grown up in an increasingly digital world. Watching their favorite gamers play live on Twitch or YouTube, and interacting with them on chat or social media was an organic way for them to connect. Steven Spielberg’s recent blockbuster Ready Player One took the concept one step further. In a dystopian future, taking place in a VR gaming tournament has become the one shot its protagonist has at fixing everything wrong with the world – competitive gaming has somehow turned into something more real than real life itself.

For the young adults that are right now the driving force behind market trends, and are shaping pop culture, eSports are an integral part of life and culture.