Posts tagged with "online"

Christopher Currence for use by 360 MAGAZINE

PACKER × Reebok Answer IV “Ultramarine”

Reebok and Packer are teaming up to release a limited-edition release of Allen Iverson’s notorious Answer IV. The Answer IV’s are a blast from the past, referencing sport, style and culture of the ‘90s and early ‘00s. The Packer x Reebok Answer IV ($180) will be available on January 21 solely in-store and online at Packer.

Allen Iverson

NBA basketball legend and style/ culture icon of the ‘90s and early ‘00s, Allen Iverson exemplifies the aesthetic viewpoint from this time period. Celebrated for always sticking to his wits and having shaped an entire generation through fashion and culture, the Packer Answer IV serves as an honor to the legacy that A.I. created.

The shoe is reminiscent of designs from the ‘90s and early ‘00s, equipped with timeless navy leather/ grey mesh upper, highlighted by red accents. The shoe captures the essence of A.I.’s spirit during the prime of his stylistic impact.

Available exclusively at Packer, Friday, January 21.

11:00am EST online @ PackerShoes.com

12:00pm EST in-store @ Packer Jersey City

$180 / size 6.5-15

Christopher Currence for use by 360 MAGAZINE

Running Artwork via Capitol Music Group for use by 360 Magazine

Martin Jensen × Cheat Codes × Theresa Rex – Running

Producer/DJ Martin Jensen kicks off 2022 with new collaboration “Running” alongside Los Angeles-based electronic trio Cheat Codes and Danish singer Theresa Rex. The single is the follow-up to Martin Jensen and Theresa Rex’s hit “Solo Dance.” Listen to “Running” HERE, out now via Astralwerks

The musical synergy from the collective artists on the collaboration is palpable as “Running” ignites into a primed dancefloor player. Addictive and memorable, thanks to warm piano tones and Theresa Rex’s vocal, which is snappy and is striking from the first listen.

Cheat Codes have expertly crafted countless electronic music anthems, spanning dance, pop, hip-hop, and alternative. A formula has seen them excel in the streaming world, clocking in over 6 billion total streams, amounting to them being one of the “Top 200 Most Listened to Artists in the World”. The LA-based trio that consists of Kevin Ford, Trevor Dahl, Matthew Russell has also collaborated with a string of high-profile artists that include Afrojack, Wiz Khalifa, Travis Barker, Tove Styrke and Demi Lovato.

Cheat Codes said, “We are excited to kick off 2022 with ‘Running’ alongside our friends Martin and Theresa, we wanted to bring as much positivity and vibrance into the production and accomplish something anthemic! We hope everyone had a Happy New Year and are ready to hit the ground RUNNING in 2022.”

Danish singer Theresa Rex is the voice behind numerous hits, working with great artists like Jonas Blue, Alle Farben, and Dimitri Vegas & Like Mike. However, perhaps her most significant success came in her team up with Martin Jensen on the wildly popular “Solo Dance,” Martin’s breakthrough single, which stands at over 653 million streams on Spotify alone. 

On the collaboration, Rex says, “It was so special working with Martin and the whole team again. It has been a moment since ‘Solo Dance’ came out, but I think that ‘Running’ is the perfect follow up and adding Cheat Codes to the mix has made it pure magic.”

Martin Jensen added, “The energy working with this whole team was incredible. Reuniting with Theresa meant we had to do something extraordinary, so who better to do that with than our good friends Cheat Codes.”

Jensen enjoyed a stellar 2020, capping off the year with two epic homecomings Me, Myself, Live shows in November, a year in the making and the evolution of his Me, Myself, Online shows launched during the lockdown to keep connected to his fans. Martin also returned for his second series as a judge on the Danish X-Factor series, where he remains the first DJ to do so. Martin also had a great year on the music front, receiving BBC Radio 1 support on his single “Can’t Come To The Phone” with Amber Van Day and N.F.I and releasing “Make My Mind Go,” with Rompasso, FAULHABER and JONASU.

casino image

Top Tips You Require For You To Start An Online Business In Canada

The looser licensing restrictions in Canada have resulted in the country becoming home to some of the top online casinos in the world. These casinos provide excellent games and generous bonuses – plus, they are all legal to operate in Canada.

Operating an online casino can bring in large sums of money, but it also comes with a high initial outlay of funds. To have a reputable online casino business, you should give bonuses such as wildz bonus code free spins; by doing this, you will good several customers.  Depending on whatever jurisdiction you choose to license your new casino in, launching an online casino in Canada is not much different from opening an online casino in any other country on the globe.

Because of the increasing popularity of internet gambling, establishing an online casino is a highly appealing business venture to explore. While it appears that new internet operators are coming up every other day in Canada, the reality is that launching one is not inexpensive and that the competition may be challenging. So, what exactly is required to get started?

Getting a Canadian Online Casino: What It Takes

A lucrative venture in today’s economy, starting an online gaming business is an enticing prospect. As a result of a global epidemic that has kept millions of people at home, internet gambling has seen significant growth. Profit margins in this industry are astonishing, assuming you have a well-thought-out company strategy and substantial start-up money.

Obtain a Gaming License for your business

When it comes to opening an online casino, one of the most significant fees you’ll incur is the cost of obtaining a license. This is the critical step in the process since it grants you the legal authority to do internet business in one form or another (or more countries). You’ll require one of them for a couple of important reasons (both of which will affect your bottom line).

  • The probability of working with high-quality software vendors that will not do business with quasi-legal or illegal businesses. And you won’t be able to use their products if you don’t have access to their intellectual property.
  • Players are becoming more aware of shady websites and avoid playing at unlicensed online gambling establishments. When a website is licensed correctly, it ensures that the proprietor is upfront, pays taxes, and operates as a site that players can rely on.

Because gambling rules in Canada are often more severe than in other countries. it is feasible to save time and money by incorporating overseas. Foreign jurisdictions that charge between $20,000 and $25,000 per year for a license include Curacao, Costa Rica, and Gibraltar. These jurisdictions are also among the most popular locations to register.

Annually, a prestigious license will set you back at least $35,000. A variety of fees will also have to be paid, as will the provision of financial reporting and the payment of taxes.

Establish a relationship with dependable software providers

The game software itself is the key to the success of your new venture. Therefore, establishing a business relationship with a reliable software vendor is essential. Your new casino’s ability to compete in a highly crowded industry will be aided by high-quality gaming software.

When assessing software suppliers, pay particular attention to the game content, the collaboration conditions, the certifications, and the technical support, which should all be included as part of the whole package of services.

  • Players’ accounts are managed and administered using a platform.
  • Gaming material is integrated into the casino solution.
  • Additional features include technical support, security features, and certifications.

Although the price of a software package can vary significantly based on the platform itself and the terms of the agreement, the cost can range anywhere from $10,000 to more than a million dollars, depending on the vendor and the features you pick.

Select the Games You Wish to Make Available

Selecting a range of games may be a time-consuming and expensive endeavor if you want to provide your gamers with the finest choices possible. While offering additional entertainment alternatives may help you improve your brand and clients, it will cost you more money because a more extensive selection is more expensive.

Choose from thousands of slot machine games and poker, roulette, blackjack, and other table games and card games. All of the games will be code scripts integrated into the platform you have selected. If you desire to specialize in a boutique-style casino, you may save money by offering a limited number of games.

Obtain Payment Methods That Have Been Verified

The most crucial element is that you get compensated! Nowadays, online gamblers demand their favorite sites to accept a broad selection of payment methods (such as credit cards, e-wallets, PayPal, and cryptocurrencies), as well as a diversity of payment methods. Make sure that your website accepts various payment methods, processes transactions quickly, and offers a diverse array of deposit options when taking deposits.

Design and develop the website (and Related Mobile Apps)

Then there’s the actual storefront itself. The website you create will be the first thing your consumers see, and it will serve as your primary commercial tool for the gaming industry.

You may believe that constructing the website yourself would save you money, but when it comes to integrating payment software and banking instruments, DIY can become quite tricky. Despite the expense, having the task done correctly by a contractor will provide you with a piece of mind and will only cost between $1,000 and $5,000 in most cases.

Participate in the Competition

As with any other business, you’ll need to account for expenses such as marketing, personnel, payroll, taxes, and contingency funds, all of which can quickly add up. This is not a low-budget undertaking. And, as is always the case, the more money you put into your gambling enterprise, the more money you stand to make.

Conclusion

When it comes to online casinos, Canadians have a plethora of alternatives. Still, there are many players out there searching for fun, variety, and unique possibilities to satisfy their desire for excitement, thrills, and huge wins.

Casino Illustration by Alex Bogdan for use by 360 Magazine

Online Gambling in Canada

Are You Planning To Start An Online Casino Company In Canada? Here Is What You Should Know

Gambling is a commonly accepted form of entertainment among Canadians, unlike other nations where gambling is frowned upon due to cultural taboos. Throughout the twentieth century, gambling regulation has been increasingly permissive. In the last decade, provincial gaming authorities have begun establishing websites to embrace the contemporary era of information and communication technology fully.

Unless they are permitted to do so, local governments have monopolies on providing gambling services to Canadian people. As a result, entrepreneurs in Canada with dreams of iGaming success may find themselves barred from entering the market. However, there are several options available in other countries. Continue reading to learn more about the Canadian market and how enterprises in Canada may break into the worldwide iGaming market.

In Canada, the gambling business is booming, and it’s no secret that the country’s gaming market is expanding at a breakneck pace. Many new entrepreneurs are starting firms to get their foot in the door while the market is still favorable. However, establishing an online casino is not a simple task. It needs imagination, determination, and a substantial amount of initial cash.

The truth is that there is no “secret sauce” that can ensure success in this industry, unfortunately. There are, however, a few critical components that you must possess even to have a chance of competing in the very competitive Canadian market. Take a look at this.

Business Registration in Canada

The first thing you’ll need is proper business registration in Canada, which may be obtained online. To get this, you must first establish a casino in Canada by registering with the Trade Registry. The registration process is conducted at the territorial level, and the company must adhere to the local share capital laws to be recognized.

To ensure that you comply with your local jurisdiction, you must be familiar with the Canadian online gambling legislation applicable to the province in which you intend to register.

A Gaming License is Required

The next step is to apply for a gaming license in the jurisdiction of your choosing after your new company has been officially established. This license is incredibly significant since it will allow you to lawfully conduct business online in one or more countries after you have obtained it.

Depending on where you decide to receive your casino license, this will account for a large percentage of your initial beginning money. Many Canadian online casinos choose to incorporate outside the country to save thousands of dollars in licensing fees each year.

A Wide Range of Payment Options That Have Been Verified

Online gamblers are getting savvier when it comes to genuine gaming operators. They are increasingly opting to play with those who provide the broadest selection of certified wagering and payout options. Making the right choice in a trustworthy payment provider will allow you to meet the demands of your consumers while also providing them with peace of mind regarding the safety and security of their financial transfers.

You’ll want a versatile, integrated payment network that allows players to gamble and be paid using both traditional payment methods (such as credit cards) and newer payment methods (such as cryptocurrency.

A Website

Starting an online casino might be a challenging endeavor, but you haven’t even begun until you’ve created your shop on the internet. You may start building your website and integrating your software after you have obtained a registered domain name.

Most successful online casinos will also make their games available through simple mobile applications for gamers on the move. The platforms you create for your visitors to utilize will serve as the public face of your company in the marketplace, so make sure they are well-designed.

An Online Software Provider

Making the selection on which online software provider to choose for your online casino will be the most crucial decision you’ll make when establishing your business is critical. Top providers are the finest of the best, and they will only deal with operators who have been licensed and confirmed.

When selecting a supplier, seek adaptable and fully adjustable software solutions that allow you to maintain complete control over the whole process, from design to post-launch.

A Marketing Plan

Your company is almost ready to launch! After completing your first set-up, you must go out and get some clients. The next stage is to develop an aggressive marketing and promotion strategy to get the word out about the project.

First and foremost, establishing your new online casino as a high-quality, reputable enterprise should be your priority. Following that, a robust marketing approach should include initiatives that encourage gamers to return to bring them in the door and keep them playing while they are there.

You should constantly look for methods to keep your consumers pleased by implementing ongoing retention efforts. The process of advertising your business does not finish with your company’s debut.

A Diverse Range of Exciting Games to Choose From

Once you’ve decided on a software supplier, it’s time to get down to business and have some fun. For your online casino to be a resounding success, you’ll want to provide your gamers with the broadest possible range of high-quality games to pick from.

As you choose from thousands of slot machine games, poker variants, blackjack, roulette, and other casino games, keep your target client in mind as you create an assortment of incredible gaming entertainment options. Also, giving bonuses such as caxino no deposit bonus codes is encouraged since many clients choose your services.

Conclusion

That’s all there is to it. Using only a handful of these items, you’ll be well on your way to establishing a thriving online casino business in Canada. On the other hand, no company can prosper unless it has a solid business plan that is created and followed through with as operations continue.

Starting a business of any kind is a complex undertaking and beginning an online casino might seem particularly difficult. As long as you stick to your business strategy, keep your clients in mind, comply with local rules and international gaming laws, and continue to innovate, your brand-new firm is sure to succeed and flourish.

Vaughn Lowery for use by 360 Magazine

92nd Street Y

92nd Street Y (92Y) is a nonprofit civic and cultural facility that aims to bring people together through the performing and visual arts, education, health, fitness and Jewish life. 92Y has a wide assortment of programs, classes and events open for the community that nurture creativity. Such curricula includes online and in-person live concerts, parenting workshops, master, fitness and art classes.

The mission of 92Y is to house resources that promote the physical, mental and spiritual health of individuals throughout their lives. Founded 147 years ago, all the programming generated at the 92Y center is built on the foundation of Jewish values. While curated to serve Jewish people, 92Y follows the Jewish value of welcoming all differing ages, races, religions and ethnicities of people.

The Knights Ensemble in Residence

As a collective of musicians seeking to renovate the orchestral experience, The Knights are artistically directed by the Jacobsen brothers, with Eric Jacobsen as conductor. The Brooklyn-based orchestral cooperative The Knights showcased the first of three concerts during this fall and spring at their residency at 92Y.

The heart of the concert stages two classical works – Schubert’s bright “Unfinished” Symphony and Vaughn Williams’ superb The Lark Ascending, featuring Knights Artistic Director Colin Jacobsen as violin soloist. The programming of The Knights navigates Manhattan’s Lower East Side in the 1990s and Vienna in the 1820s, highlighting subjects of revitalization and renewal, while echoing Schubert in work of a Creole-influenced composer.

360 Magazine was invited to attend The Knights concert on Saturday December 11. We stood by, bearing the recent loss of love. Our heads were heavy, entering this season, but be that as it may, we gathered the courage. And, what the audience witnessed was nothing short of astonishing – suspensive string clips, haunting flute sounds coupled with intermittent triangular percussion rings penetrated the auditorium.

Eric (conductor) and Colin’s limitless love for one another was the vitality of this whole series. Their playlist literally tickled our souls, watered our desires while our vellum hairs danced with deception. Each section took us on a mental roller coaster – sitting in the forward car, enjoying the initial fall with our hands toward the sky. This meticulously blended set is like good wine and possesses all the sweet and refreshing notes of Napa.

Eric ran into sweat directing while we were all mesmerized at his art of bending the air. Colin dominated the audience with his vulnerability, eerie arrangement and tremendous talent. To sum up, The Knights adopt an unorthodox approach to music, exposing their joie de vivre to whomever is willing to embrace their truth.

Eric Jacobsen

Conductor of The Knights Eric Jacobson has gained the reputation of leading revolutionary projects. Jacobsen has conducted The Knights at New York venues including Carnegie Hall and Central Park, as well as internationally at the Vienna Musikverein, Cologne Philharmonie and Hamburg Elbphilharmonie. Serving as Music Director of the Orlando Philharmonic Orchestra, Jacobsen was recently appointed Music Director of the Virginia Symphony. With much call as a guest conductor, he too just led the Camerata Bern, Detroit Symphony, Alabama Symphony, ProMuscia Chamber Orchestra, Deutsche Philharmonie Merck and Yo-Yo Ma’s Silkroad.

Colin Jacobsen

Known as a violinist and composer, Colin Jacobsen is a captivating figure serving the classical music scene. Jacobsen was named one of the top 100 composures under 40 by NPR listeners. Operating as an active Avery Fisher Career Grant-winning soloist, he has toured with Silkroad since it was established in 2000. For his landmark work in the string quartet Brooklyn Rider and orchestra The Knights, Jacobsen was chosen amongst the nation’s leading visual and performing artists to obtain an esteemed United States Artists Fellowship.

Wed, Jan 19, 2022, 7:30 pm ET

The Knights collaborate with pianist Aaron Diehl for a blend of jazz and classical music. The ensemble welcomes Diehl as they explore Gershwin’s iconic Rhapsody in Blue and trailblazer Mary Lou WilliamsZodiac Suite. Bach’s Brandenburg Concerto No. 3 is also featured with varieties from Ravel’s Baroque-inspired Le Tombeau de Couperin. Closing out the show is Stravinsky’s Firebird Suite, arranged by Michael P. Atkinson.

Sat, Apr 30, 2022, 8 pm ET

Edgar Meyer, critically acclaimed double bass virtuoso and composer, unites with The Knights for the New York premiere of his second concerto. The show unfolds with a showing of Jamaican-born British composer Eleanor Alberga’s Shining Gates of Morpheus featuring Knights hornist David Byrd-Marrow. The closing of the show continues the American spirit of Meyer’s work is Coplands’ Appalachian Spring.

Vaughn Lowery for use by 360 Magazine

Online Casino illustration by Alex Bogdan for use by 360 Magazine

Best Video Slots Based On Bands In The World

Take a look at the top video slots at the moment that are based on musical bands. Get your rock on with these fantastic video slots.

Best Slots Based on Bands

There are many different video slots currently on the market that are based solely around the music of iconic bands. It genuinely has one of the biggest selections out of any genre of video slots. With so many titles to choose from, it’s easy to find, and pick music-based slot games. We’ve looked at the best ones to help you enjoy the slot experience with your favorite musical icons.

Guns N’ Roses

Players all over the world love Guns N’ Roses. From players in Puerto Rico to online gambling in Chile, the most high-profile band in the world has a huge fanbase. This video slot is a great example of how to really make the most of what an artist has to offer. It uses some of the most famous songs in the back catalogue of the band, so fans will instantly be drawn in. Once they have started playing, the game relies on top-class visuals, as well as an array of amazing features to make sure that they stick around.

There are lots of licensed band slots on the market, but it’s safe to say that the Guns N’ Roses slot is one of the most sought out games.

Michael Jackson: King of Pop 

You could argue that Michael Jackson is not a band, however he had a band playing as a backup for him on all of his albums and live tours, and he is arguably one of the biggest musical stars of all time. For those reasons, we’re willing to make an exception. The fact that this video slot is fantastic also plays a huge part.

Just like the Guns N’ Roses slot, there are some great tunes playing in the background. With such a top tier back catalogue to choose from, players are guaranteed to come across a great track once they enter game mode. It is highly exciting to play, and players will enjoy it too. The visuals are fantastic, and the features that are contained in the slot are absolutely mind blowing. If you love the king of pop, then this will be the game for you.

Kiss

It’s not a shock to see a Kiss game feature on this list. Kiss is well known for offering licenses to as many products as possible. While there have been a few Kiss pinball machines, video slots haven’t really been used to the same extent. This Kiss video slot makes sure that players can enjoy the make-up clad rockers, which are created to a very high level.

It has 100 pay lines in operation, which ensures that it gives players plenty of chances to win. On top of this, there are also several expanding symbols that come into play. Overall, it makes this an engaging game that really lives up to the Kiss name. It’s a lot better than the other attempts Kiss have made in the past at creating video games.

Music Notes by Mina Tocalini for use by 360 Magazine

Willow Kayne – I DON’T WANNA KNOW

“Her irreverent lyricism and hip hop-infused beats and emo punk aesthetics make her a splash of cold water to the face as far as the pop landscape is concerned.” – Dazed

“A brilliantly chaotic sound” – i-D

“Gutsy and spiky-edged come to mind when digesting the alt-pop bops of Willow Kayne.” – The Line Of Best Fit

“The Gen Z talent links together huge opposing forces, creating her own potent brand of rebel-pop.” –  Clash 

After capturing imaginations with her rabble-rousing, genre-fluid debut single “Two Seater” back in May, London-via-Bristol superstar in waiting Willow Kayne has returned with a brand new single “I Don’t Wanna Know.”

Teaming up with UK hitmaker Oscar Scheller, “I Don’t Wanna Know” takes all of the attitude Willow has become synonymous with and ramps it up to 11 – taking cues from the old school rave culture that she is obsessed with by sticking a middle finger up to trolls over a drum & bass indebted backing. Inspired by the very real online abuse Willow received on TikTok, it’s a high energy example of just how unpredictable a talent Willow is, and how easy she makes it look; the track is packed with hilarious one-liners that cut those who have bullied her online to size. “I Don’t Wanna Know” is an empowering anthem that deals with real life Gen Z issues with a sense of confidence that feels so refreshing in the landscape of pop today.

Buy/Stream “I Don’t Wanna Know” here.

The track’s visual builds on Willow’s own postmodern sense of creation with a surreal take on the track’s subject matter. Directed by Bedroom (Beabadoobee, Arlo Parks, Sports Team), the video finds Willow falling victim to online trolls (also played by herself) before flying through cyberspace to learn that success is the best revenge, all in Willow’s own cartoonish, singular vision.

The video comes alongside the news that Willow has been nominated for the Rising Star award at this year’s Ivor Novello awards. Alongside the nomination, Willow has been paired in a mentorship scheme with legendary songwriter Nile Rodgers ahead of the ceremony on September 21st 2021.

Watch the “I Don’t Wanna Know” music video here.

A bracingly vivid look into the creative mind of one of 2021’s most fiercely uncompromising pop talents, “I Don’t Wanna Know” is the perfect example of Willow Kayne’s powers. Weaving relatable stories amongst high-energy unpredictable sonics, Willow is still breathing new life into a scene that’s been without anarchy and spontaneity for years, and in her hands, the future of pop will be anything but boring.

illustration by Mina Tocalini for use by 360 Magazine

Digital Transformation | How has technology changed your business? 

The use of technology is providing businesses a myriad of opportunities to connect with customers, educate their client base, promote products and services, track trends using analytics, and extend visibility beyond traditional company websites. This is especially important given the increase in remote working environments as well as the increase in electronic shopping. Customers and clients are reaping the benefits of this digital world and these business leaders are sharing the unique ways technology has changed their businesses. 

1. Zero Carbon Footprint

Brittany Kaiser, Chair of the Board of Directors Gryphon Digital Mining

Technology has made our business possible. At Gryphon Digital Mining, we create the world’s largest fully integrated pure-play Bitcoin miner with zero carbon footprint. Bitcoin mining is the process of creating a new bitcoin by solving a computational puzzle.

Bitcoin mining is necessary to maintain the ledger of transactions upon which Bitcoin is based. We are grateful that technology offers a world of possibilities.

2. Customer Education and Connection

Micheal Fischer, Founder Elite HRT 

Our business has been able to connect physicians with patients much more effectively and easily with online access. On top of that, patient education has been much easier for our Hormone Replacement Therapy (HRT) treatment plans, in order to ensure patients of their informed decisions. It’s been great to connect people to get them started leading healthier and happier lives. 

3. Refreshing Remote Work Structure

Samantha Charleston, VP Human Resources Newell Brands

For the time being, Newell Brands is continuing our remote work structure for the majority of the office population. A benefit of the new situation is it has given employees an outlet to try new things, think differently, share ideas and find solutions.

4. Business through Webapps

Amber Theurer, Chief Marketing Officer ivee

The ability for us to generate business through a webapp has been very beneficial for us, since apps are usually very user-friendly and virtually everyone is on their phones often enough as it is. By just tapping a few buttons on your phone, we can have a Registered Nurse provide IV treatment and other health and wellness services to you at your home or work in as soon as an hour. Without our platform, the process of being able to set up these appointments, and the subsequent efficiencies gained would not be nearly as impactful.

5. Educate and Connect through Blog Posts

Brandon Monaghan, Co-Founder Miracle Brand

Providing customers with more information through our blog has been a game-changer. Through this online community of readers, we have been able to establish a personal connection with our customers and eventual customers. We feel educating people through the blog about our products and providing other helpful tips aids in new and recurring sales from previous customers. 

6. Analytics Platforms for a Better Customer Experience

Benjamin Smith, Founder Disco

Using the vast amount of information available through analytics platforms like Google Analytics or SEMrush is pivotal to understanding how customers are finding and interacting with a website. Tracking behavior, identifying trends and roadblocks, analyzing search terms, and so on can help guide how to go about optimizing for a better customer experience.

7. Remote Business Connection and Productivity  

Joe Parenteau, Co-founder  Fable Home

Fable Home has almost always been a remote working business, with the option to come into the office as needed. Technology has allowed us to smoothly and effectively transition all of our employees to remote roles with success. We are able to communicate with video chatting and quick emails or Slack messages. Technology allows us to constantly stay connected and boost productivity levels!

8. Promote with Social Media using Analytics

Annabel Love, Co-founder & COO Nori Press

Technology has changed the way we promoted our business and got in front of the right customers. With social media, we wanted to target people who were actually interested in using our product, rather than just hoping the advertisements would do their job. Using analytics, we are able to target people who are more likely to be interested and use more optimization to increase sales. 

9. Create an Office Atmosphere at Home with Video Communication

Brittney Dolin, CEO Pocketbook Agency

If it wasn’t for the quick and easy adaptation our company experienced with technology, we would be in a very different place right now. Technology contributed to basic day-to-day practices in addition to assisting us in the trend tracking process. We were able to implement video chatting and Slack communication to help employees create a resemblance of office atmosphere at home. As trends changed, so did our goals! 

10. Track Customer Goals to Meet Needs

Jeff Goodwin, Sr. Director of Performance Marketing and e-Commerce Orgain

Technology has allowed the nutrition industry to skyrocket, as more information becomes publicly available and the interest for higher nutrition increased tenfold in the past decade. We are also able to track more accurately how health and fitness can help people reach their goals, and being able to formulate our products around those needs has become a lot easier. 

11. Attract Prospects from Anywhere without Travel 

Chris Bedi, CIO ServiceNow

Employers will quickly realize that they can start hiring anywhere and attract a whole new set of prospects. And even though there’s a level of Zoom fatigue that’s setting in from nonstop video calls, the travel market is forever changed, he predicts. The concept of getting on a plane for six hours for a two-hour meeting and being jet lagged, people are going to go — why?

The pandemic has changed the way we live life and do business. As Elon Musk says, “Some people don’t like change, but you need to embrace change if the alternative is disaster.” Technology allows you to grow, expand, and elevate your business. With the number of opportunities to incorporate technology into your practice, how can your organization use technology to its advantage today?

12. Increase the Confidence of Customers through Education of Products

Aidan Cole, CEO TatBrow

We have been able to inform and empower the public by adding a “How to Use” section to our website. This gives potential customers confidence in using our product and has been enhanced with the use of video to show TatBrow demos without customers even leaving our site! This makes it convenient for customers to purchase immediately following their exploration of these resources. 

13. Stay on Top of Trends to Increase E-Commerce

Chris Vaughn, Co-founder Saucey

Before the pandemic e-commerce sales were already on the rise. When the pandemic hit and everyone was forced to purchase their essentials through the internet, naturally sales sky-rocketed. The convenience of purchasing products and services shifted from real-time purchases (in-stores) to finding the best product or service (researching and analyzing online), so our technologies also made that shift. We were able to stay on top of trends by effectively tracking them! Quickly, consumers began developing e-commerce habits that significantly helped these businesses track their sales and network. 

14. Promote through Social Media and Web Platforms

Ben Teicher, President/CEO Healthy Directions

Being able to promote our podcasts from our website and on our YouTube channel has been really helpful for our business. Without these digital forms of media, we probably wouldn’t be able to communicate our expertise with the public to the same degree, nor would we be able to allow our prospects and customers to get to know our brand as well. 

15. SEO Marketing

Danielle Callabrese, COO De La Calle

An important component of technology is the work put into search engine optimization. Consumer behaviors have unmistakably changed. They are no longer casually shopping around in stores. Trends have indicated that consumers are researching products they are interested in purchasing before making the trip to their preferred retailer (whether that be in person or online). SEO marketing has been around for some time, but it wasn’t until the global pandemic that we saw this side of marketing truly take off.

statistics illustration via Maria Soloman for use by 360 Magazine

Seven tips that will ensure your website’s calls-to-action get results 

Offering high-quality products or services is great, but it’s not always enough to make a sale. You also need to ensure you have strong calls-to-actions (CTAs) on your website. 

These are words or phrases, often presented on a button, that tell your customers what to do next. Sometimes, people just need a little bit of a push! 

In this article, we’re going to show you how to optimize your website’s CTAs so you can make more sales. 

Make sure your calls-to-action are bright and bold 

The design of your CTAs is just as important as the wording! You don’t want them to blend in, or readers might not spot them. So, you need to put some thought into how you can make them stand out. 

Typically, CTAs are presented on a clickable button. When choosing the color of yours, try to pick a hue that fits in with your branding, but that will still stand out against the background it’s on. Make sure the button is big enough, too — it should be one of the first page elements people are drawn to when they land on your website. 

Let’s take a look at a few examples for inspiration.

Paramount Plus, a new TV and movie streaming service, has a bright and bold CTA right on their homepage. 

There are two things in particular that stand out: first, the copy says TRY IT FREE. Because Paramount Plus is so new, it’s important that they reel in customers this way — after all, there are a lot of streaming services out there, so people will want to try before they buy. Additionally, the color of the button is a bright and clear blue. Not only does this color work with the company’s branding, but the blue also contrasts well against Spongebob’s yellow, making it even more eye-catching. 

KiwiCo, a kid’s craft subscription service, has a stand-out CTA right on their homepage as well. 

They’ve used a bright and bold green color to ensure their CTA button stands out against the grey background, and they’ve also added a fun light bulb icon that draws the eye. Not only does this help the call-to-action to stand out, but it could also spark a website visitor’s imagination and convince them to click through to “get a crate”. 

Think about how you could ensure your CTAs stand out on your website. What colors would work well, and are there any fun icons you could add for some extra interest? 

Stir up a sense of urgency 

If you create a sense of urgency with your CTAs, you can make your consumers feel like they’ll miss out if they don’t act now. This can lead to more people taking the action you’re looking for right away.

You can help create a sense of urgency with timers that outline when a particular promotion will end, or how much stock you have left, for instance. Let’s take a look at an example of a business that uses this tactic well.

For instance, Amazon likes to let people know when stock of a particular product is running low. They’ll then tell you to “order soon” to avoid missing out on the items you need.

This is a powerful technique that could provide a sense of uncertainty that will be just enough to push people into making a purchase. They even have two different buttons customers can press — one of which says “buy now”, which increases the feeling of urgency. Amazon is the biggest online retailer in the world, so this is clearly a tactic that has served them well. 

Play on your website visitors’ FOMO 

Similarly, fear of missing out, or FOMO, can be a very effective motivator. So, it’s worth playing on this with your calls-to-action. Make your readers feel like people just like them have taken your desired action and are better off because of it!

To provide you with some inspiration for your own CTAs, let’s take a look at a company that does a great job of stirring up a sense of FOMO with theirs. 

Venngage, a company that specializes in helping people to create infographics, makes sure to instil the fear of missing out in their audience in their guide to what infographics are.

Within their article, they promote a webinar they’ll be hosting on the topic, and urge people to “SAVE MY SPOT”. This creates a sense of scarcity, and encourages people to act fast to avoid missing out. Plus, the CTA is presented on a bright green button, which really helps it to stand out. 

If you’re hosting an event or promoting a limited edition product, make sure you make it clear to people that they could miss out if they don’t buy their ticket or item right now. It could just be enough to boost your conversions. 

Provide different calls-to-action for different people

Different people who visit your site might be at different stages of the buying journey. This means it can often be helpful to have different CTAs that correspond to these different stages. For example, you might want to encourage one person to make a purchase, but direct someone else towards giving you a call to get more information about what you do. 

Let’s take a look at some businesses that use this tactic well. 

For instance, you’ll find several different CTAs on Loganix’s link building services page. At the very top of the page, you’ll see a button that urges people to “get started” — this is great for people who have already decided that they would like some help with their link building and that Loganix is their company of choice.

However, people who scroll down the page to find more information will also find a range of other CTAs, such as “learn more” and “read more testimonials”. These target people who aren’t quite sure about this service or want to know more about the company in general. 

This approach is particularly effective for a service-based organization like Loganix. They’re providing something slightly more abstract than a physical product, so people looking to spend money with the business might need more convincing. These different CTAs are sure to point them in the right direction. 

Similarly, Best Value Schools have multiple CTAs on their homepage. The website helps prospective students to choose the next step in their education and career, which is always going to be a huge decision. So, they have different calls-to-action to attract people at different stages in their journey. 

They have options to “find your school”, “view all resources”, “view all rankings”, and more. Think about all of the different types of people who could be browsing this website. “Find your school” targets people who already know what kind of path they want to pursue, while the CTAs that urge people to find more information are more suited to people who are earlier in their journey, and who might not even be sure that higher education is for them. There’s a CTA for everyone. 

Consider who’s likely to land on your website, and what they might need in their current stage of the buyer journey. Do they want to make a purchase straight off the bat, or will they need more information? You should add CTAs that cater to everyone. 

Make it very obvious if you’re offering a freebie

If you’re creating a CTA to promote something that won’t require your website visitors to spend any money, be sure to make that very clear. This can work well for free templates, free trials, free consultations, and the like. 

Keep in mind that offering something for free is also a great marketing strategy in general. It shows people what you do, and is likely to lead to them spending money with you in the future.

To provide you with some inspiration, let’s take a look at companies that incorporate freebies into their marketing and CTAs well.

For instance, Bay Property Management Group, a real estate management company with multiple locations across the east coast, promotes their free property management analysis on their Philadelphia location page. 

You can clearly see where you need to click to get a free property management analysis, as the bright blue CTA button really stands out! Just above their freebie call-to-action, they also outline the benefits of clicking through — doing so will help prospective to find their ideal tenants without breaking the bank.

The company is offering a very valuable service for free, and they’ve made that very clear with their CTA. This is sure to lead to a lot of click-throughs and could drive a lot of future business for the company. 

SocialPilot does something similar partway through their guide to Facebook analytics tools.

They provide their own social media platform so, along with outlining the pros and cons of all the different tools out there, they’ve mentioned and promoted their own. Not only that, but they’ve also encouraged people to try it for free.

The bright blue banner really makes this CTA stand out, and they’ve made it very clear that trying out their tool won’t cost the user anything. They’ve mentioned “free” twice and even clarified that they won’t take your credit card details, so you won’t be stung if you forget to cancel at the end of your free trial. This is sure to convince a lot of people to give it a go and could lead to a lot more sales for the company. 

Could you offer something valuable to your prospective customers for free? If so, make it very clear that engaging won’t cost them anything, and it could actually boost your bottom line in the long run. 

Lead with a strong verb 

The whole point of a call-to-action is to convince someone to do something — that means you should always lead with a strong verb. Words and phrases like “sign up” and “submit” might do the job, but they aren’t very powerful, so you’ll want to go with something stronger for the best results. 

Here are some examples of CTAs with strong verbs that you could use: 

  • Download now
  • Get started
  • Create your account
  • Explore now
  • Discover more
  • Schedule an appointment

All of these CTAs are clear, convincing, and make it very obvious what you prospective customers should do next. 

Inject some personality into your calls-to-action 

You want your prospective customers to engage with your CTAs, and injecting them with your personality can really help. To start, you should identify your brand voice, if you haven’t already.

Consider how you want to address your customers, first and foremost. Are you professional? Funny? Playful? Inspirational? Think about who your audience is and how you want to relate to and communicate with them.

Let’s take a look at a few examples of businesses that do a great job of incorporating their brand voice into their CTAs for the best results. 

For example, Express, a clothing retailer, does this well on their homepage. 

When you first visit their site, you’re presented with a banner that urges you to “join the TikTok challenge”. They’re trying to get their customers to post about their lives post-pandemic, and want them to share their outfits (which are hopefully from Express). This CTA wouldn’t work for every business, but it’s effective for Express, which is a young and savvy clothing brand with an audience that is immersed in the online world. This shows the company is engaging, boundary-pushing, and adventurous, which increases the chance of their ideal customers clicking through and jumping on board with their challenge. 

There’s also plenty of personality in the CTAs that the luxury vodka brand Grey Goose uses on its homepage.

One of their most interesting examples is “uncork the truth”. This phrase suggests a few different things about Grey Goose’s personality. First, using a word like “uncork” is fun and relevant, as they are an alcohol distiller. Second, the phrasing shows that they want to be transparent in how they make their products and what ingredients they use. Consider if you can use a similar play on words in your own CTAs to show off your brand personality.

Summary

Your CTAs are some of the most important aspects of your website! To get people to do what you want them to do, you have to give them an extra push. In this article, we outlined seven different ways to enhance your CTAs, including using your brand personality, improving your design, using strong verbs, and more. There’s work to be done — get to it!

Author bio & headshot

Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog. 

Adam Steele is COO and co-founder of Loganix image for use by 360 magazine
Train illustration by Mina Tocalini

Amtrak USA Rail Pass Relaunch

With the relaunch of its USA Rail Pass, Amtrak is introducing a new and affordable way to take a multi-segment train journey across America. This new offering allows customers to take up to ten rides to see the country and explore sights at many of Amtrak’s 500 destinations. Now through June 22, the USA Rail Pass is available for $299, a savings of $200 off the regular $499 price. Customers taking advantage of this special introductory offer will pay less than $30 per ride for ten travel segments over 30 days.

To make the experience as seamless and touch-free as possible, customers can purchase the USA Rail Pass on Amtrak and start building their itinerary on the website or on the Amtrak app. By leveraging the app, customers can also access their ticket, check train status and get boarding information prior to departure.

“We want to offer customers a truly unique way to travel this summer,” said Amtrak Executive Vice President and Chief Marketing and Revenue Officer Roger Harris. “With the new electronic USA Rail Pass, customers can take advantage of a great value and newly streamlined web and mobile app interfaces to make managing personalized travel plans convenient and easy.”

USA Rail Pass allows up to 10 segments in a 30-day period beginning with the customer’s first trip and is valid for use within 120 days of pass purchase. After purchasing the pass, customers can book and modify their trip itinerary and will receive an electronic ticket for each segment to present to the conductor when boarding.

USA Rail Pass is available for travel in Coach class—featuring wide, reclining seats with a big picture window, ample legroom, and no middle seat. A travel segment occurs when a customer boards and disembarks one of Amtrak’s scheduled services. If the trip involves making a connection, customers will use two segments of the USA Rail Pass. Upgrades to Business Class and private room accommodations are not available at this time. Amtrak Guest Rewards members will earn two points per dollar spent on each USA Rail Pass following travel on the first segment. Additional restrictions, terms and conditions apply. Learn more at Amtrak.

About Amtrak®

For 50 years, Amtrak has connected America and transformed transportation by modernizing train travel and building for the future. Amtrak will continue to play an important role in the national transportation network for the next 50 years and beyond by operating a safe, environmentally efficient and fiscally responsible business by providing travelers with an experience that sets a new standard. Book travel, check train status, access your eTicket and more through the Amtrak app. Learn more at Amtrak and connect with us on TwitterInstagramFacebook and LinkedIn.