Posts tagged with "Allen Iverson"

ALLEN IVERSON × AUTHENTIC

Authentic Brands Group (Authentic), a global brand owner, development and entertainment platform, today announced that it has partnered with Allen Iverson to further develop his brand. Through the partnership, Authentic will focus on growing Iverson’s entertainment business, securing new endorsements and strategic partnerships, as well as consumer products that are as electrifying and original as the man himself.

Early in his career, Iverson’s outspoken nature and winning mentality earned him the nickname “The Answer,” which became the foundation for his longstanding relationship with Reebok. Through Reebok, which it acquired in February 2022, Authentic has an inherent link to Iverson who is in the 26th year of his lifetime partnership with the brand. “Authentic and I share a commitment to being number one and accepting nothing less,” said Iverson.

“Our shared values and their relentless drive to disrupt the branding industry make Authentic the ideal partner to take my brand to the next level.” Iverson is one of the most celebrated and sought-after athletes in the world. His confidence, original style and impact on the game have cemented his everlasting influence on culture. Iverson’s position as a style icon will serve as a building block to expand his brand in partnership with Authentic.

Authentic has a proven track record of building and elevating the long-term value of iconic athletes, personalities and brands. With Iverson, it will take a similar approach by tapping into the power of his global influence to galvanize his personal brand.

“Allen is a Hall of Famer and one of the most recognizable basketball players of all time,” said Marc Rosen, President, Entertainment, Authentic. “A trailblazer both on and off the court, Allen paved the way for professional athletes today and we see significant opportunities to build on that success.”

Spanning 14 seasons and seven All-NBA teams, Iverson had a long-term tenure with the NBA. He is regarded as one of the best scorers in NBA history, is an 11-time NBA allstar, won Most Valuable Player in 2001 and was inducted into the Naismith Memorial Basketball Hall of Fame in 2016.

REEBOK THREE-COLORWAY

Reebok has revealed a three-colorway BB 4000 II “Changing of the Guard” ($90) pack, utilizing its newest heritage court shoe to celebrate the brand’s unique basketball heritage alongside icons Shaquille O’Neal and Allen Iverson.

“Changing of the Guard” delivers BB 4000 II in three honorary colorways:

White/Black/Blue (IG9953): Celebrating Reebok’s iconic “Shaq Attaq” basketball sneaker issued for Shaquille O’Neal and his rookie debut with Orlando in 1992.
Grey/Navy/White (IG9952): Remembering Allen Iverson’s alma matter, where it all began.
Red/Blue/White (IG9951): Paying homage to “A.I.”’s legendary pro career in Philly via their indistinguishable team colors.

Product imagery alongside vintage-inspired lifestyle photography directed by artist Cam Hicks.

This past fall, Reebok revived its BB 4000 II, a transcendent lifestyle basketball sneaker introduced in the late ‘80s as part of the brand’s disruptive “BB” footwear range, which – through its irreverent product designs and campaigns – would inject new energy into basketball culture, helping to bridge the gap between hardwood and concrete in that era. Fitting for any modern wardrobe or lifestyle, the renewed BB 4000 II brings subtle value adds and an elevated construction to the highly-wearable silhouette at an accessible price point. Key design elements include premium leather overlays across the upper, Reebok side-stripe and cross-check branding, a unique split Union Jack tongue logo nodding 80’s brand heritage, an EVA rubber midsole, and a durable outsole featuring classic basketball tooling.

Reebok’s BB 4000 II “Changing of the Guard” collection is available from Reebok.com and Journeys beginning December 22, with pairs landing at Snipes, among other select retailers in January.

Reebok Promo Codes

Reebok’s FW22 Holiday Gift Guide attached, highlighting an assortment of fashion, lifestyle, and fitness gift offerings for both kids and adults of all different walks:

Collabs ranging from Cardi B and Smiley to The Animals Observatory and Panini.
Lifestyle and fitness apparel for all body types made with proper design components like Better Cotton and recycled materials.
Seasonal heritage footwear like the BB 4000 II, Classic Leather and Club C.
Performance standouts including the Nano X2 Adventure Winter Training Shoe

Reebok.com key holiday promos are below.

UNLOCKED Early Access

Friends and Family – 30% off FP + 50% off Sale

11/3/2022

11/4/2022

2 days

www.Reebok.com/friends_and_family

FAM

Sitewide

Friends and Family – 30% off FP + 50% off Sale

11/5/2022

11/15/2022

11 days

www.Reebok.com/friends_and_family

FAM

Sitewide

Cyber Week Preview – 35% off FP + 50% off Sale

11/16/2022

11/23/2022

8 days

www.Reebok.com/daily_deal

CYBER

Sitewide

UNLOCKED Early Access
Black Friday – 45% off FP + 50% Off Sale

11/20/2022

11/23/2022

4 days

www.Reebok.com/black_friday

BLACKFRIDAY

Sitewide

MAP Holiday – Select Styles Up to 30% Off

11/24 – 11/30 – Shift to “Up to 40% Off” select styles

11/21/2022

12/31/2022

41 days

www.Reebok.com/flash

hard marked

Sitewide

Black Friday – 45% off FP + 50% Off Sale

11/24/2022

11/27/2022

4 days

www.Reebok.com/black_friday

BLACKFRIDAY

Sitewide

UNLOCKED Early Access
Cyber Monday – 50% off sitewide

11/27/2022

1 day

www.Reebok.com/cyber_monday

CYBERMONDAY

Sitewide

Cyber Monday + Extended – 50% off sitewide

***contingency plan to shift to 50% off FP + 60% off Sale during this time. I will communicate out ahead of time if we need to pull this lever

11/28/2022

11/30/2022

3 days

www.Reebok.com/cyber_monday

CYBERMONDAY

Eames and Reebok collaboration vis 360 magazine.

GIFTS THAT GIVE BACK

360 MAGAZINE comprised a list of some of the most sought-after products as well as services for readers seeking gifts for the holidays.

The Perfect Jean

If you’re trying to locate a pair of jeans that’ll make the guy in your life feel sexy, then look no further. This brand offers an array of unique fitting pants for every body type. A blend of spandex, viscose, cotton, and polyester. They’re as soft and comfortable as a baby’s bottom, making it extremely easy to sit for hours or even squat. These jeans perform like a pair of high-performance fashion joggers. For options and pricing go HERE.

Starlette Galleria

Olivia Starling, founder and CEO of jewelry brand Starlette Galleria , hosts a variety of fashionable cost-effective hypoallergenic engagement/ wedding rings, bracelets and other everyday wearables to select from for this upcoming holiday season.

We’ll start off with my personal favorite, the Phoebe – 2 ct Round ring. This vintage style setting features a round cut stone, set in a 4-prong setting, surrounded by a halo of intricately set stones. The large center stone is a 2-carat stone, surrounded by more petite ones, adding dimension to this gorgeous ring. The stones are 100% simulated diamond material (AAA CZ), and it is set in certified 925 sterling silver then plated in rhodium or 14k gold to prevent tarnishing. It will never turn your finger green or leave any markings behind! This ring is perfect for travel, pregnancy, weddings, engagements, anniversaries, or even yes, for the holidays.

Reebok × Allen Iverson

Reebok has announced the first-ever public release for Allen Iverson’s 2007 Denver player-edition (PE) Question Mid, a coveted colorway of the guard’s first signature shoe marking a pivotal moment in his illustrious career. Question Mid “On to the Next” ($160/adult) is available globally in full-family sizing beginning November 25 from Reebok.com and select retailers.

Oakley × Brain Dead

The Oakley Factory Team is a long-standing experimental collaboration conceptualized by Brain Dead, powered by Oakley. The newest capsule collection digs into the Oakley Archive to reimagine some of the cult favorites. Somewhere between the desire to predict the future and the need to preserve the present, Oakley x Brain Dead Flesh and Chop Saw were born.

The capsule collection features two shoes, both sleek, comfortable and amorphous in shape with eye-catching sole and high functionality. More details on each are below:

Oakley x Brain Dead Flesh features sock-like uppers cut from suede and aeroprene for breathability and a chunky, undulating sole unit for comfort and shock absorption
Oakley x Brain Dead Chop Saw: shines in its support and its grip fit for all terrain

Oakley and Brain Dead capsule launched via 360 MAGAZINE. — Oakley and Brain Dead sneaker capsule via 360 MAGAZINE.

Reebok × Eames

Offered in three unique colorways, the Reebok x Eames Classic Leather ‘Fiberglass Pack’ ($120 – FZ5860, FZ5858, FZ5861) is available November 17 from Eamesoffice.com before its wider release November 19 from Reebok.com and select retailers.

Draped in a custom developed leather that has been painstakingly patterned to capture the texture of fiberglass, the Reebok x Eames Classic Leather Fiberglass Pack’s monotone uppers sit elegantly atop the shoe’s crisp natural rubber two-piece midsole. Each colorway – Parchment, Sea Foam Green, and Pink – celebrates Eames’ original Molded Fiberglass Chair color options offered from the 1950’s to today.

More original chair colors appear on the insoles, which feature a 16mm print from the Eames archives taken on the set of the whimsical 1960 Eames film Kaleidoscope Jazz Chair. The traditional Classic Leather window box branding is replaced with a debossed ‘Eames’ signature that mirrors the authentication branding that can be found on the underside of Molded Fiberglass Chairs. Each shoe comes with a collectible keychain of an Eames DAX (dining-height armchair with X-shaped base) in the same color as the upper.

CONCEPTS × Reebok

Reebok and Boston-based sneaker-streetwear boutique Concepts confirmed the release of their collaborative Question Mid paying homage to Allen Iverson’s ’96 draft class, his first signature shoe, and the opening of Concepts’ first store that same year. The Concepts x Reebok Question Mid ($170, GZ6151) is available October 21 exclusively from Concepts before its wider global release on October 22 from Reebok.com and select fashion retailers.

With Iverson taking the lead, the ’96 draft class proved to be one of the league’s best of all time, stacked with top-tier talent, many of whom would go on to become hoop legends in their own right. That same year, Concepts would open its doors for the first time, bringing together within a unique retail experience the worlds of street, skate, and fashion.

“Having partnered with Reebok in the past, it’s a full circle moment, but also the biggest to date in our storied history,” commented Concepts founder and CEO, Tarek Hassan. “The significance of the Question model goes beyond design. Both Iverson and Reebok took a chance on one another, and Concepts has never taken the easy route.”

The Concepts x Reebok Question Mid leverages a bold, multi-color execution to honor the decorated class of ’96 and the start of culture-shaping story arches for both Concepts and Iverson.

Shipping within special packaging that tributes a favorite Concepts’ vintage ad, key design elements making up the shoe include an OG red toe box, a mixed materials (leather, synthetic, textile) upper, a custom “Have You Seen Him” sock liner, asymmetrical “9” (left) and “6” (right) graphics on the heel, Concepts x Reebok logo lockup at the Achilles, and an OG ice-rubber outsole shielding an asymmetrical interlocking Concepts logo.

“While the design dives deep into Iverson as a rookie and his outstanding draft class, the hidden – or not so hidden – meaning is that it’s unapologetically loud, a nod to AI’s style,” continued Hassan. “We couldn’t collaborate on Question without inserting some aspect of how impactful he was off the court. We favored the risk taker, so it’s not for the faint of heart.”

Product imagery alongside campaign content (stills and video) featuring A.I. and captured

The CONCEPTS x Reebok Question Mid ($170, GZ6151) is available in unisex sizing beginning October 21 exclusively from CONCEPTS before its wider global release on October 22 from Reebok.com and select fashion retailers.

Photo: Gary Land

Reebok Answers to No One

Reebok has confirmed a September 1 release for its Question Mid “Answer to No One” ($160, GW8858), a clean and contemporary color-up on Allen Iverson’s iconic basketball sneaker.

Arriving alongside a matching retro apparel collection, this take on Iverson’s first signature shoe offers multicolor detailing across a chalk upper, a custom graphic sock-liner, classic “Q” and “3” heel logos, and other flavorful hits atop a chalk midsole and glass blue tinted outsole. Apparel includes a Vector Fleece Hoodie (HG2578, $70), Vector Fleece Joggers (HM5913, $60), and two graphic tee variations (HL0077/ HL0076, $30).

Product imagery can be found HERE.

Reebok’s “Answer to No One” Question Mid and apparel pack are available beginning September 1 exclusively from Reebok.com.

Reebok AI comes in various colors announced via 360 MAGAZINE

Reebok – Question Mid “Blue Toe”

Reebok has officially announced an August 19 return for its historic Question Mid “Blue Toe” ($50-$160), a noteworthy colorway of Allen Iverson’s first signature basketball shoe introduced during his standout ’96-’97 rookie season.

Reebok’s original Question Mid would arrive in 1996 at the heart of a basketball footwear revolution, but the brand’s pitch to a young and hopeful Allen Iverson was about much more than a sneaker – it was about their commitment to “A.I.”

“It was a dream come true,” recalled Iverson. “It was close to the same feeling of when you get drafted. Only a certain amount of people have their own signature shoe; that really means you’re special.”

Question Mid has since established itself as one of sneaker history’s most meaningful silhouettes, a representation of Reebok basketball heritage, and a model of sport culture’s greatest legacy.

Succeeding its “OG” predecessor that season, Question Mid “Blue Toe” took center stage on a March night in ’97 as Philly’s highlight-reel rookie point guard, Allen Iverson – wearing the shoe – famously “crossed up“ one of basketball’s greatest players. A symbol of Iverson’s fearless athleticism, that historic moment lives on in the soles of an iconic sneaker.

25 years later, Question Mid “Blue Toe” returns packed with original design elements including a tumbled leather upper, blue pearlized leather toe box, ice rubber outsole, ghillie lacing system, embroidered Vector logos, iconic “Q” heel logo, and a custom rookie Iverson sock liner arriving in OG-inspired Question packaging.

Reebok’s Question Mid “Blue Toe” returns globally August 19 in full-family sizing (Adults/GX0227/$160, Juniors/GY8820/$100, Kids/GY8824/$75, Infants/GY8825/$50) from Reebok.com/US/Basketball, Foot Locker, Champs Sports, Hibbett, and other select retailers. Reebok UNLOCKED members will receive one-day early access on August 18, while sneaker boutique Packer is slated to release a limited number of pairs in-store and online August 12.

Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine

Reebok × AI

Reebok have confirmed a June 24 release for Allen Iverson’s 2001 game 5 player-exclusive Answer IV, marking the first revival of this particular black/white iteration ($160, FY9691) since that season.

The shoe – a direct colorway bring back of Iverson’s ‘01 finals game 5 pair – released globally in 2021, pre-empting a summer 2022 stateside launch.

Classic features include a rubber outsole with DMX branding, OG underfoot tooling with an embedded Iverson face logo, ribbed heel underlay, sublimated I3 tongue print, a smooth upper vamp, and the hallmark zipper shroud.

Posts tagged with "Allen Iverson"

ALLEN IVERSON × AUTHENTIC

REEBOK THREE-COLORWAY

GIFTS THAT GIVE BACK

CONCEPTS × Reebok

Reebok Answers to No One

Reebok – Question Mid “Blue Toe”

Reebok × AI

Reebok × Myles Garrett

Retrofuture Cleveland All-Star Experience