Posts tagged with "Allen Iverson"

Photo by Reebok for use by 360 Magazine

Shaquille O’Neal × Damian Lillard

Shaquille O’Neal × Damian Lillard: Hip Hop and Hoops Collide in Epic Reebok × adidas “Damenosis” Collaboration, October 19

Reebok and adidas have confirmed the official release of their highly anticipated “Damenosis” collaboration, bringing together the worlds of hip hop and basketball through icons Shaquille O’Neal and Damian Lillard. “Damenosis” drops with two narrative footwear models: Reebok’s Shaqnosis and adidas’ Dame 7 EXPLY “Damenosis,” launching globally beginning October 19 from Reebok and adidas respectively, and select local retailers.

Following the brother brands’ summer 2020 hoops collaboration that brought together legendary guards Allen Iverson and James Harden, Reebok and adidas basketball have partnered once again, this time to honor icons Shaquille O’Neal and Damian Lillard, two basketball icons who share a love for music and creative expression.

adidas’ Dame 7 EXTPLY basketball sneaker draws inspiration from Lillard’s on-court and off-court passions. Each sneaker from the adidas DAME 7 EXTPLY series is presented as a musical “track” – the final being a surprise collaboration with Shaquille O’Neal, the only professional basketball player to release a certified platinum music album. Together, ‘Shaq’ and ‘Dame’ – with Reebok and adidas – continue to blaze a trail for athletes with creative aspirations.

In “Damenosis,” Dame’s signature sneaker is brought to life in Shaq’s iconic “Shaqnosis” colorway, while Shaq’s historic Reebok Shaqnosis is presented in colors nodding Dame’s musical iconoclast.

Introduced in 1995, Reebok’s “Shaqnosis” embodied the larger-than-life, multi-dimensional persona of superstar athlete, actor and rapper, Shaquille O’Neal. This fifth signature shoe by Reebok, for Shaq, helped dispel the notion that big men couldn’t sell sneakers.

“I came in the era where the statement was made that big guys can’t sell shoes so when Reebok gave me my first opportunity, I just wanted to represent for the big guys, plus I always saw myself as a guard in a big man’s body,” said O’Neal in a recent video interview with Lillard.

26 years later, “Shaqnosis” gets a reimagining in the form of the “Damenosis” linking O’Neal to an NBA guard in Lillard, who embodies the fierce competitive spirit of Shaq on the court and a shared love of music off the court.

“For a legend who has done so well on and off the court being willing to attach his name to mine and connecting over a shoe, that’s a special honor,” said Lillard.

Dame’s signature sneaker is brought to life in Shaq’s iconic “Shaqnosis” colorway. The “Damenosis” features a subtle fade on upper and tooling, inspired by iconic Shaq “Shaq Fu” hat image. In addition, there’s a special elevated toe box with both player and brand logos.

Reebok’s Shaqnosis ($150, GX2609) and adidas’ Dame 7 EXPLY “Damenosis” launch globally October 19 from Reebok.com and adidas.com respectively and select local retailers.

by Reebok for use by 360 MAGAZINE

Allen Iverson’s Stepover Returning for Reebok 20th Anniversary

Reebok Confirms 20th Anniversary Revival of Iconic Answer IV “Stepover,” Available June 4

Today, following the revival of is coveted OG predecessor, Reebok has confirmed the official 20th Anniversary rerelease of Allen Iverson’s Answer IV “Stepover” (retailing at $130).

Introduced by Reebok for Iverson ahead of his momentous 2000-01 campaign, Answer IV was built to compliment the polarizing point guard’s on-court energy and off-court style, while carrying forward key Answer-series design elements like DMX cushioning. Colorways introduced by Reebok throughout the season would mark a multitude of historic moments via A.I. Most notable is a specific black and white iteration, now known as the “Stepover,” adorned by Iverson in game 1 of the ’00-’01 title matchup. The moniker nods an historic moment from the game in which A.I. shakes his opponent to the floor with a deceiving dribble move before draining a baseline jumper and stepping over the would-be defender as the crowd erupts and he returns up court. That viral frame, which served to further define Iverson’s vitality and dominance, is remembered through the Answer IV “Stepover.”

“Answer IV is the crown jewel of Iverson’s journey and the cultural shift he helped to lead,” recalled veteran Reebok Footwear Designer Xavier Jones upon the OG model’s rerelease earlier this year. “By his ’00-’01 season, ‘Chuck’ was already so beloved for his style and how he approached the game, but that year truly cemented A.I. as a cultural icon. On his feet, Answer IV became a symbol for the new era of modern athlete and a celebration of self-expression. It is without a doubt one of the most iconic sneakers to ever grace the hardwood.”

The 20th Anniversary reissue stays true its original design elements like the fading gradient “I3” logo cascading down the tongue veiled by the zipper shroud, 3M reflective details returning to the “I3” quarter panels and top of tongue, the original eye-catching upper and a dynamic outsole featuring DMX foam, a TPU bridge plate and tactical tread patterns. The outsole is complemented by OG graphic executions like the Iverson head sunken underfoot, engraved “Only The Strong Survive” tagline and “I3” and Vector logos at the bridge and forefoot.

While Answer IV carries forward Reebok basketball heritage and the legacy of Allen Iverson, the unique sneaker is equally fitting for rising hoopers today writing their own story.

Reebok’s Answer IV “Stepover,” retailing at $130, will be available globally on June 4 from Reebok and select local retailers.

MORE ABOUT REEBOK’S DMX CUSHIONING TECHNOLOGY

A product of Reebok’s Advanced Concepts division formed in the mid 1980s, DMX  (short for Dynamax) featured a series of interlinked air chambers under the foot that, thanks to the motion of the wearer’s stride, would fill and empty with air accordingly. If the wearer’s foot movement indicated that air was needed in a specific portion of the shoe, pressure would cause air to fill the corresponding chamber. This movement of air helped deliver new levels of comfort, cushioning and stability. The technology was suited for running, training, walking and basketball, but it really shone in the DMX Run 10 model in 1997. That same year, the original Answer basketball sneaker was released in time for Christmas, marking the beginning of an iconic line of shoes that thrived until 2014. As Reebok’s first basketball shoe to include DMX technology, commercials for the Answer emphasized how the new technology helped Iverson pull off his classic moves like the crossover. The effects of the DMX technology were so natural that Iverson said, “It’s like I don’t even think about it.”

ABOUT REEBOK
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

 

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok
Reebok, Adidas, 360 MAGAZINE

Question Mid Heart Over Hype

Reebok announces the launch of the all new Question Mid Heart Over Hype sneaker, celebrating those who follow in Allen Iverson’s footsteps by prioritizing energy, passion and determination over flash. The new sneakers will be introduced with a film starring Josh Richardson, who is currently in his first season with Philadelphia, as he learns about the culture of his new team’s city; one that reflects those same values of grit, substance and hard work embodied by Allen Iverson.
 
A poignant journey welcoming Richardson to Philadelphia, the film follows the guard, clad in the Heart Over Hype sneakers, as he explores the city and meets the unheralded residents, businesses and community organizations that define its unique energy. Whether it’s the owner of local cheesesteak spot Tony Luke’s, the urban equestrians of Fletcher Street, the famed dirt bike riders or the city’s staple Midrange Morris Basketball league, these Philly residents possess a palpable passion for what they do and paint a picture of what “heart over hype” truly means.
 
“There are so many unmistakable traits that define the city and the people of Philadelphia like hard work, resilience and grit,” said Richardson. “This is a city that shows so much heart, just like Iverson, and it’s an honor to play here and call it home.”
 
“As a shooting guard who reflects Iverson’s hustle, passion and determination, Josh is the perfect player to take up the mantle of Iverson’s legacy in Philadelphia,” said Johnice Bristol, Head of U.S. Marketing, Reebok. “With Heart Over Hype, we are excited to highlight a local story yet universal sentiment, as we continue to celebrate Iverson and the shoe that forever changed the game.”
 
When it comes to the admiration and appreciation residents have for their local heroes who, like Iverson, prioritize heart over hype, local dirt bike rider Mont adds, “When Philly rock with you, we rock with you until the wheels fall off.”
 
Following the sneaker’s global drop, Reebok and Richardson will continue to celebrate Philadelphia by stopping at key locations from the film and distributing pairs of the Question Mid Heart Over Hype throughout the city next month. In addition to the sneakers, Reebok will give away a hyper-exclusive run of Reebok co-branded merch, designed in collaboration with some of the film’s stars.
 
The Question Mid Heart Over Hype is a reintroduction of Iverson’s iconic Question Mid, which was the first signature shoe he debuted with Reebok in the 1996-97 season. The silhouette features bold red and black colors that signify Iverson’s mentality of valuing energy, passion and determination over flash.
 
It is the first silhouette within the “Heart of Hustle” series that will highlight specific aspects of Iverson’s personal life. Retailing for $150, the silhouette is available beginning December 23rd, 2019 on Reebok.com and across the Foot Locker family of brands, including: Foot Locker, Kids Foot Locker, Footaction, Champs Sports and Eastbay.com.
 

Watch HERE.

Reebok x ComplexCon

Today, Reebok unveiled the first sneaker in their highly anticipated limited edition, R58 capsule collection with the release of the Aztrek R58, which was available only at ComplexCon.

The series, which encompasses three of Reebok’s key sneakers, nods to the brand’s heritage as well as the grit and attitude of their co-founders — encouraging wearers to be unafraid and push the limits beyond the conventional. The Aztrek R58 ($120) also nods to the brand’s 90s heritage as the original off-road runner and features shades of black, yellow and red with all three Reebok logos artfully placed throughout.

To celebrate the shoe’s debut, Swae Lee (Rae Sremmurd) stopped by the Reebok booth and got a custom tattoo from artist Miryam. Brand partner Trevor Andrew also stopped by.

In partnership with basketball legend Allen Iverson, Reebok also debuted the long-awaited follow-up to the Answer XIV, the Iverson Legacy. Featuring an entirely new design, the sneaker is the first collaboration between the two in four years and pays tribute to Iverson’s life and career. Championing his legacy both on and off the courts, the Legacy features design elements from his first five Reebok models and reinterprets them for today. Fans of Iverson will recognize details like the ghillie lacing system, iconic I3 jewel logo and woven heel tab from the Question, Answer I, Answer II, Answer III, Answer IV.

Officially launching November 17 on Reebok.com for $160, Allen Iverson made an appearance at the Reebok booth to officially unveil the sneaker. Along with the black/white colorway, a custom version from sneakerhead and former Complex editor, Russ Bengtson was offered as an exclusive for ComplexCon attendees. Bengtson’s shoe, which nod’s to Iverson’s unprecedented legacy, is inspired by classic Iverson models as well as his various tattoos — featuring a bold, red and camo pattern throughout. The red leather nods to the Question and Answer I, while the multiple patches bring in a lot of other Iverson-themed graphics, an easy way to let people personalize their own pairs.

Complex × Fuse

Talent Featured: Jamie Foxx, Meek Mill, Post Malone, A$AP Rocky and Mike Will Made-It

Airdate: Wednesday, August 8th at 11 p.m. ET / PT

TUNE-IN: Oscar-winning actor Jamie Foxx shares celebrity stories about Diddy, Drake and more; Rapper Meek Mill discusses his all-time favorite sneakers; Producer Mike Will Made-It reveals how he made Beyonce’s hit single, “Formation”; Rapper Post Malone taste tests some of the world’s hottest sauces; rapper A$AP Rocky talks future fatherhood, collaborating with legendary rock stars and more on an all-new Complex x Fuse, this Wednesday, August 8th at 11 p.m. ET/PT on Fuse.

Episode Highlights:

  • Rapper Post Malone tests the world’s hottest sauces and reveals his definition of “saucin’ on you,” on “Hot Ones” with host Sean Evans. Oscar award-winning actor Jamie Foxx shares incredible celebrity stories about Denzel Washington, Gabrielle Union and Dwayne “The Rock” Johnson and more from an all new season of his show “Off Script” with “Complex News” host Speedy Morman.
  • Rapper Meek Mill goes “Sneaker Shopping” with Joe La Puma at Stadium Goods and reveals why he admires Allen Iverson. Rapper and model A$AP Rocky sits down with “Open Late” host Peter Rosenberg to share his thoughts on Travis Scott and his relationship with Kanye. And later, producer Mike Will Made-It explains how he made the smash hit “Formation” for Beyoncé.

ABOUT: Complex x Fuse features exclusive first-looks of athletes and celebrities eating killer food, answering burning questions, and revealing the secrets behind the hottest kicks. The weekly Complex-branded block features first-run segments from Complex’s core slate of more than 20 digital shows including signature series like First We Feast’s Hot Ones, Sneaker Shopping and Everyday Struggle.

BARON DAVIS x NBA ALL-STAR WEEKEND

2-time NBA All-Star, Serial Entrepreneur and Master Connector, Baron Davis presented The BIG (Business Inside the Game) Power Summit events during NBA All-Star Weekend.
An invitation-only traveling series of highly-curated summits, workshops, and immersive experiences utilized explore how to create real business and social impact, The BIG Power Summit assembled a network of upper echelon thought-leaders, industry experts, and rising stars from diverse backgrounds to connect, learn, and engage in dynamic, yet exclusive environments.
BIG Lovefest : Wednesday, February 14 @ The Jeremy Hotel
The Summit began with the BIG LOVEFEST Valentine’s Day Women’s Networking Luncheon at the Jeremey Hotel at West Hollywood, hosted by ESPN Sports Center Anchor, Cari Champion and sounds by DJ, television personality, and fashion model DJ KISS. The event honored women in business, sports, and entertainment including motivating speeches by Los Angeles Sparks President/COO, Christine Simmons, ESPN Sports Center Host, Cari Champion, and Baron Davis.
ESPN
Baron Davis with ESPN Sports Center Host Cari Champion

Jemele

ESPN’s Jemele Hill
Welcome to LA : Thursday, February 15 @ The London Hotel
Curated to set the tone of celebration for the weekend with music provided by DJ, producer and photographer DJ D-Nice, who began his career in the mid-1980s with legendary hip hop group Boogie Down Productions.
Attendees include: Ice Cube, Retired NBA Champion Matt Barnes, executive producer of VH-1’s reality TV series, Basketball Wives, Shaunie O’Neal, Lil Wayne’s manager/Maverick Management, Cortez Bryant (Young Money), retired NBA player Amare Stoudemire, NBA “super fan”; James Goldstein, and two-time NBA All-Star MVP, Allen Iverson.
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Ice Cube with Baron Davis

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Allen Iverson, James Goldstein, and Baron Davis
The BIG Summit : Saturday, February 17 @ The London Hotel
Panel attendees were treated to thought leadership at the highest level brought together to exchange future-forward ideas around how to create real business and social impact, collaborations and opportunities that live at the intersection of sports, media, technology and culture, disrupting industries, and enriching our communities. Panelists include: Rapper, Actor, Producer, ICE CUBE, NBA All-Stars Chris Paul and David Robinson, Co-founder and President of Lyft, John Zimmer, and others. A viewing party of NBA All-Star televised events immediately followed the panel.

Additional panelists include: Film Producer, Scott Budnick, Philadelphia Eagles, Jay Ajayi, and Passionflix CEO, Tosca Musk (sister of Elon Musk).

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Ice Cube, Hamet Watt, and John Zimmer

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Scott Budnick, Jay Ajayi, David Robinson, and Chris Paul