Posts tagged with "Shaq"

Basketball image by Mina Tocalini for 360 Magazine

LA Lakers Dominate NBA’s Social Media Rankings

LA Lakers Lead Social Media Rankings In NBA As Of March 2021 – Over 30M Followers

The Los Angeles Lakers are one of the most iconic American sports franchises in history. Jerry West, Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O’Neal and Kobe Bryant are just some of the legendary names to have worn the famed purple and gold, making the Lakers one of, if not the most popular team in the NBA. According to data presented by Safe Betting Sites, as of March 2021, the Los Angeles Lakers lead the NBA’s Social Media rankings with the most followers on Facebook and Twitter.

Los Angeles Lakers Most Followed NBA Team On Social Media – Over 30M Followers

The Los Angeles Lakers are not only one of the most popular American sports franchises, but also one of the most successful. The Lakers have won the NBA world championship a record-tying 17 times since the NBA began. Ther most recent championship came from the improvised 2019-2020 season when they were led to victory over the Miami Heat by superstar Lebron James.

The Lakers’ sustained success over decades of basketball seasons has earned the team one of the most passionate fanbases, not only in the U.S., but also globally. This large fanbase is evident in the Lakers’ over 30M combined followers on Facebook and Twitter, making them the most followed NBA team on social media

The NBA and Social Media

The NBA is one of the most popular sports leagues in the world, and basketball has become a global game because of the league’s international reach. The league is also at the forefront when it comes to fan engagement and outreach, constantly seeking to expand the game beyond American shores.

In recent times, the NBA has also shown a willingness to innovate and adapt to current trends. When social media started to permeate the mainstream, the NBA was one of the first to embrace it and eventually harness its capabilities. As of March 2021, The NBA’s Facebook and Twitter Profiles had an estimated 72M followers combined. Notably, in 2020, the NBA brand was the third leading brand on Instagram based on user engagement in the US.

Bulls, Heat, Rockets, Warriors – 4 Next Most Followed Teams

The Chicago Bulls are the second most followed team on social media with 21.44M combined followers while their Eastern Conference Rivals, Miami Heat, was the next most followed team with 19.65M combined followers. The Houston Rockets, arguably the most popular NBA team in China, is the fourth most followed team with 18.52M followers. Former 2-time league MVP Stephen Curry’s Golden State Warriors round out the top 5 with 18.18M followers.

You can read more about the story with more statistics and information at this website.

Shark illustration done by Mina Tocalini of 360 MAGAZINE.

Mike Tyson Vs Shark

This year’s Shark Week may be the biggest and craziest yet – with plenty of celebrity hosts including Shaq, Mike Tyson, and Rob Gronkowski. Although Mike Tysons’s comeback against Roy Jones Jr was postponed, fans can still see Tyson in action fighting a shark. The shark fight became the number one topic of discussion yesterday, according to international social media analytics firm Talkwalker. 

Mike Tyson was mentioned 1,300 times yesterday, but the event itself – dubbed “Rumble” – with the shark was mentioned 92,400 times. So combined, the Tyson event was mentioned 93,700 times, almost exclusively between 4 and 8 p.m. and representing approximately 60 percent of the total conversation, Talkwalker reports.

Overall, there were nearly 140,000 mentions of Shark Week over a 24-hour period, generating 188,000 engagements, including 100,000 mentions between 4 and 8 p.m. yesterday (Sunday).

For comparative perspective, in the NBA yesterday, Portland played the Philadelphia 76ers at around that same time. That game generated just 19,300 mentions and 36,000 engagements.

The most engaging tweet came from Mike Tyson, garnering 1.9 million views, and more than 26,000 engagements

Demographics show that the Shark Week audience (or at least the engaged online audience) is mostly male: with 86 percent of the social audience, Talkwalker reports. In addition, 50 percent the total social audience tweeting about Shark Week (male and female) are between the ages of 25-34. They are employed parents, holding job titles like executive manager, analyst, scientist or engineer. Their interests range from art to parenting, reading and literature, sports and of course animals. Also, 7.3 percent of the people tweeting about Shark Week mention sports as an interest, compared to only 6.9 percent who list animals as an interest.

Shark Week specific commercials, such as this event specific ad from Geico demonstrate that the event is a big endeavor and worthy of special creative.

The event was also a big win for non-profit group OCEANA who had some of the most mentions for a brand. Other top brands were of course the Discovery Channel, Twitter, and Fortnite. 

For some though the brand feeding frenzy has made them yearn for a simpler time when Shark Week was all about the sharks.

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Follow Mike Tyson: Facebook | Instagram | Twitter

Jeans illustrated by Mina Tocalini for 360 MAGAZINE.

Shaq’s Custom Jeans Available for All

Red Cotton Denim founder Camillo Love is looking to disrupt the fashion industry that has created a standard sizing system. Instead of mass producing, Red Cotton Denim is introducing jean customization technology that creates a personalized fit.

His path has taken him from serving in the US Navy to couch-surfing while working in the LA Fashion Districts to making custom jeans for Shaquille O’Neal and now a jean factory in El Paso, TX.

With Shaq being a perfect example, no two bodies are the same and neither are their jeans. Every detail is carefully designed to fit each individual. The age of Artisan Denim has arrived, Red Cotton Denim is reimagining century old tailoring to modernize how jeans are designed. They’re building a technology that creates customized jeans for online shoppers.

Follow Red Cotton Denim: Facebook | Twitter

Follow Shaq: InstagramTwitter

Lil Wayne illustration by Mina Tocalini

Lil Wayne – Free Weezy Album

Today, multi-platinum, Grammy Award-winning music icon Lil Wayne celebrates the 5th anniversary of the Free Weezy Album (FWA) by releasing the project on all digital streaming platforms. Released via Young Money Records/Republic Records, the album features the bonus track, “We Livin’ Like That.” Wayne’s 11th studio effort was previously only on TIDAL.

Wayne is also treating fans to the highly anticipated visual for “Glory” – a hard-hitting single off of FWA. Directed by Eif Rivera, the explosive music video features Wayne showcasing his lyrical prowess on a mountaintop.

Tonight at 7pm EST/4pm PST, fans can also tune into the 10th episode Wayne’s hit new show – Young Money Radio on Apple Music. To date, the show has featured an all-star lineup of guests, including Dr. Dre,  Drake, Eminem, Nicki Minaj, Mike Tyson, Twitter CEO Jack Dorsey, Dr. Anthony Fauci, Kevin Hart, Jamie Foxx, Shaq, Stephen Jackson, Kevin Durant, Mannie Fresh, DJ Khaled, Travis Scott, Deion Sanders, Babyface, Jessie Reyez, Lil Baby and more.

Earlier this year, Wayne released the deluxe version of his chart-topping album Funeral, which includes 8 new tracks featuring Lil Uzi Vert, Tory Lanez, Doja Cat, Jessie Reyez, Benny The Butcher and Conway The Machine. Funeral marks Wayne’s 5th No. 1 album on the U.S. Billboard 200 Chart, joining Tha Carter V (2018), Tha Carter IV (2011), I Am Not a Human Being (2010) and Tha Carter III (2008).

Lil Wayne rewrote the entire game in his image. The five-time GRAMMY® Award-winning multiplatinum rap icon, Young Money Entertainment founder, acclaimed author, skater, philanthropist, and history-making superstar left an indelible tattoo on the culture. By 2020, he cemented his legacy forever as “one of the best-selling artists of all time,” tallying sales in excess of 100 million records worldwide with 15 million albums and 37 million digital tracks sold in the United States alone. Not to mention, he garnered 11 BET Awards, four Billboard Music Awards, two MTV VMAs, and eight NCAAP Image Awards. Among many milestones, he emerged as “the first male artist to surpass Elvis Presley with the most entries on the Billboard Hot 100,” logging a staggering 109 entries.

With a discography highlighted by two consecutive #1 debuts on the Billboard Top 200 with 2008’s triple-platinum three-time GRAMMY® Award-winning opus Tha Carter III and its double-platinum 2011 successor Tha Carter IV, he completed the series with Tha Carter V in 2018. Not only did it clinch #1 on the Billboard Top 200, but it also achieved “the second-largest streaming week for an album in history.” Every song on the tracklisting charted on the Billboard Hot 100 as he became “the first artist to debut two songs in the top 5.” It all bulldozed the way for his thirteenth full-length, Funeral, a year later. Simultaneously , Wayne owns and operates Young Money Entertainment as C.E.O. The company ignited the careers of two of the most successful artists ever—Drake and Nicki Minaj. The committed philanthropist founded The One Family Foundation too.

Follow Lil Wayne: Facebook | Instagram | Twitter | YouTube

sara sandman, 360 MAGAZINE, business, tech, illustration

Shaquille O’Neal x “Cooking With Shaq”

Shaquille O’Neal Launches Cooking with Shaq™ on ShopHQ®

The Hall of Famer Set to Debut Weekly Program on ShopHQ Today at 8:00pm ET

iMedia Brands (NASDAQ: IMBI) today announced the debut of its live broadcast program, “Cooking with Shaq”, on ShopHQ®, its flagship nationally distributed television retailing network. The program is part of iMedia’s partnership with Authentic Brands Group (ABG), Shaquille O’Neal and ShopHQ®, and will also include an innovative collection of kitchenware, cookware, and grill products.

“Cooking with Shaq” is set to broadcast a live weekly two-hour program on March 4th at 8:00pm ET. The legendary basketball Hall of Famer, Shaq, will make his debut in television retailing on ShopHQ and will feature Shaq-approved kitchen and cookware essentials at great price points, making mealtime an event that no one will want to miss. “Cooking with Shaq” films in Atlanta, GA, with special guest appearances, every Wednesday at 8:00 pm ET.

“I’m excited to partner with ShopHQ® on ‘Cooking with Shaq,’” said O’Neal. “Nothing brings people together like food, great recipes, and innovative kitchen necessities. I can’t wait to unveil this exclusive brand on ShopHQ®.”

“We are thrilled to partner with Shaquille and showcase products such as a 6 QT Digital Air Fryer, 2-in-1 Smokeless Kitchen XL Grill and Griddle combo, knives and other great accessories,” said Tim Peterman, CEO of iMedia Brands. “This is the beginning of great collaboration and partnership.”

On March 4th at 8:00 pm ET, Shaq will make his exclusive debut in television retailing on ShopHQ.

Customers can shop the collection on shophq.com and watch this event on ShopHQ via cable and satellite, mobile app, and the live stream on shophq.com. ShopHQ airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers.

About iMedia Brands, Inc.
iMedia Brands, Inc. (NASDAQ: IMBI) is a global interactive media company that manages a growing portfolio of niche, lifestyle television networks and media service businesses, primarily in North America, for both English speaking and soon Spanish speaking audiences and customers. Its brand portfolio spans multiple business models and product categories and includes ShopHQ, Bulldog Shopping Network, iMedia Media Services and soon-to-be launched LaVenta Shopping Network. Please visit www.imediabrands.com for more investor information.

About Shaquille O’Neal
Shaquille O’Neal is one of the world’s most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As a business mogul, sports analyst, DJ, restauranteur, and brand ambassador, O’Neal’s unique “Business of Fun” mantra resonates throughout each of his countless endeavors.

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning Inside the NBA, and will be premiering his life chronicling reality series, Shaq Life, in 2020.

O’Neal, who has a PhD in Leadership and Education, gives back through a number of annual philanthropic programs including Shaq to School, Shaqsgiving, and Shaq a Claus.

The debut of his Los Angeles restaurant, Shaquille’s, along with his Las Vegas eatery, Big Chicken, has further elevated Shaquille’s tycoon status he has positioned him as a successful restaurateur. A second Big Chicken location is slated to open in Glendale, CA and will debut at sea on Carnival Cruise Lines Radiance and Mardi Gras.

Follow Shaquille O’Neal on Facebook, Twitter and Instagram.

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 5,850 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $12.5 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick’s of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®.

For more information, visit authenticbrandsgroup.com.

Follow ABG on Twitter, LinkedIn, and Instagram.

360 MAGAZINE, Vaughn Lowery, medicine

Shaquille O’Neal Launches “In the Kitchen with Shaq” on ShopHQ®

The Hall of Famer and ShopHQ® Forge Partnership for Kitchen and Grill Products

iMedia Brands (NASDAQ: IMBI) today announced a partnership with Authentic Brands Group (ABG) for Shaquille O’Neal and ShopHQ®, its flagship nationally distributed television retailing network. The agreement includes a nationally televised live program, “In the Kitchen with Shaq” as well as a product partnership for an innovative collection of kitchenware, cookware, and grill products.

“In the Kitchen with Shaq” is set to broadcast live, weekly one-hour program per year hosted by the legendary basketball Hall of Famer and will feature Shaq-approved kitchen, and cookware essentials. “In the Kitchen with Shaq” films in Atlanta, GA and is confirmed for thirty live broadcasts.

“I’m so excited to partner with ShopHQ® on ‘In the Kitchen with Shaq’,” said O’Neal. “Nothing brings people together like food and my new collection features top-of-the-line kitchen necessities that anyone can use to prep, cook and serve their favorite recipes. I can’t wait to unveil it on ShopHQ®.”

“We are thrilled to partner with Shaquille on the exciting launch of ‘In the Kitchen with Shaq’,” said Tim Peterman, CEO of iMedia Brands. “Shaquille’s business acumen has no bounds, and we know that his fanbase will be excited not only to see Shaq on their television screens but also in their kitchens.”

“In the Kitchen with Shaq” is slated to launch on ShopHQ® in 2020.

About iMedia Brands, Inc.
iMedia Brands, Inc. (NASDAQ: IMBI) is a global interactive media company that manages a growing portfolio of niche, lifestyle television networks and web service businesses, primarily in North America, for both English speaking and, soon, Spanish speaking audiences and customers. Its brand portfolio spans multiple business models and product categories and includes ShopHQ, iMedia Web Services and soon-to-be-launched Bulldog Shopping Network and LaVenta Shopping Network. Please visit www.imediabrands.com for more investor information.

About Shaquille O’Neal
Shaquille O’Neal is one of the world’s most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As a business mogul, sports analyst, DJ, restauranteur, and brand ambassador, O’Neal’s unique “Business of Fun” mantra resonates throughout each of his countless endeavors.

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning Inside the NBA, and will be premiering his life chronicling reality series, Shaq Life, in 2020.

O’Neal, who has a PhD in Leadership and Education, gives back through a number of annual philanthropic programs including Shaq to SchoolShaqsgiving, and Shaq a Claus.

The debut of his Los Angeles restaurant, Shaquille’s, along with his Las Vegas eatery, Big Chicken, has further elevated Shaquille’s tycoon status he has positioned him as a successful restaurateur. A second Big Chicken location is slated to open in Glendale, CA and will debut at sea on Carnival Cruise Lines Radiance and Mardi Gras.

Follow Shaquille O’Neal on FacebookTwitter and Instagram.

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 5,000 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $10 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick’s of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.

For more information, visit authenticbrandsgroup.com.
Follow ABG on TwitterLinkedIn and Instagram.

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Khalid, Kevin Mazur, JBL FEST, 360 MAGAZINE

Khalid × JBL Fest

The 3rd annual JBL Fest wrapped up last night in Vegas, featuring three nights of epic performances from five-time GRAMMY nominee Khalid,popstar Bebe Rexha and hip-hop icons Run DMC. Celebrity appearances throughout JBL Fest included Priyanka & Nick Jonas, Shaq and the “Vanderpump Rules” cast.

*Photo by Kevin Mazur