Jeans illustrated by Mina Tocalini for 360 MAGAZINE.

Shaq’s Custom Jeans Available for All

Red Cotton Denim founder Camillo Love is looking to disrupt the fashion industry that has created a standard sizing system. Instead of mass producing, Red Cotton Denim is introducing jean customization technology that creates a personalized fit.

His path has taken him from serving in the US Navy to couch-surfing while working in the LA Fashion Districts to making custom jeans for Shaquille O’Neal and now a jean factory in El Paso, TX.

With Shaq being a perfect example, no two bodies are the same and neither are their jeans. Every detail is carefully designed to fit each individual. The age of Artisan Denim has arrived, Red Cotton Denim is reimagining century old tailoring to modernize how jeans are designed. They’re building a technology that creates customized jeans for online shoppers.

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