WATCH THE OFFICIAL MUSIC VIDEO FOR “MI DROGA” HERE
Leading lyricist in Latin music, Myke Towers, releases long anticipated fourth studio album, LA VIDA ES UNA. This project finds the singer-songwriter reintroducing himself in a new era: swaying away from his grittier hoodgrown rap and bringing in new global genres in his 23-track commercial sequence. LA VIDA ES UNA also displays a confident Myke, one that graduated from various levels of the music industry – he is no longer the young teen that went viral on SoundCloud, he is an international star. On the album, he built the courage to release exploratory sounds that welcome body movement and dance as well as more “romantiqueo” (romanticism). To achieve this, Myke takes his listeners on a sonic journey through globalized music that includes Alt-pop, afrobeat, and reggae.
“I’m at a level where I feel like I’m graduating and heading to a new level. This music is a refreshment that was needed.I made this album so I can sing with and to my fans.” – Myke Towers
Coming off the heels of his recent releases “AGUARDIENTE” and “ULALA (OOH LA LA)” featuring Daddy Yankee, Towers drops the album along with a video for “MI DROGA”, a track with a guitar foundation and led by sharp, romantic strings. On it, Myke croons and raps to narrate the story of both his lust and the alluring characteristics of his romantic partner, like her independence and self-assurance.
LA VIDA ES UNA brings forth new tracks that will recenter Myke Towers since his hiatus: “I took a break, and it helped me focus on creating the right way. I had a lot of songs out, and I needed to take a step back because I want to be intentional with my releases, not for the sake of doing things,” he says. Throughout the years Myke has become one of the most in-demand rappers in the movement, and on this project he brings on titans of the industry such as, Arcangel, for “DON Y TEGO” where they give flowers to their favorite rappers and honor “Bandoleros” — an irreplaceable track that has become a classic and remains special to lyricists today.
The Latin GRAMMY® nominated artist honors East Coast rap with “CAMA KING” alongside Chita and the reggae culture that birthed a plethora of sub-genres and movements with “FLOW JAMAICA.” Some diversified moments include the Alt-trap “EXTRA EXTRA” and the Play-N-Skillz-produced funk “SABADO.” He also dabbles in afrobeat like on “MUNDO CRUEL” for example, produced by Colombian reggaeton hitmaker Sky Rompiendo. These themes are also present on “CONOCERTE” featuring Ozuna.
“I wanted to challenge myself with this album. I took risks and tried new things – things I didn’t do in the past,” notes Towers.
A collaborator among the genre’s biggest names, he’s worked with artists such as Bad Bunny, Wisin, Cardi B, Farruko, Maluma, Piso 21, Sech, Yandel, Anitta, Selena Gomez, Becky G, Amenazzy and Arcangel to name a few. LA VIDA ES UNA is a sequenced project by Myke since 2021’s LYKE MIKE, which dropped on the heels of his EP, Para Mi Ex, in which he wrapped the decade, surprising fans with hit tracks “Explícito,” “Extasy,” “Mi X,” and the focus track “Bandido” alongside artist, Juhn. This followed his 2020 critically acclaimed sophomore album Easy Money Baby, which debuted at number #1 and has garnered over a billion streams combined alongside being certified 3x Platinum by the RIAA. Certifications also include “La Playa” (6x Platinum), “Diosa” (7x Platinum), “La Playa Remix” (3x Platinum), “Si Se Da” (11x Platinum), “Si Se Da Remix” (13x Platinum) and “Girl” (5x Platinum).
With LA VIDA ES UNA, Myke Towers illustrates an assertive and festive Myke, one who is ready to reach a wider scope of listeners. This era of Myke’s artistry wants to bring good vibes, joy, dance, and love through desirable tracks.