Posts tagged with "beats by dre"

Ja Morant and Lil Baby Beats campaign via 360 MAGAZINE

JA MORANT × LIL BABY

Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which Morant will be playing.

The campaign is centered around Lil Baby and Ja Morant’s friendship and mutual admiration, which ultimately led to Lil Baby writing “Dark Mode” about the player. Both the track and the campaign play off Morant’s ethos around basketball, which can be summed up with the phrase, “welcome to the dark.” While many want to bask in the spotlight, one’s work ultimately illuminates itself as a result of relentlessly honing their craft in the darkness.

Lil Baby’s track focuses on “going into dark mode,” a behavior which has ultimately made Morant one of the most exciting players to watch in the league. The spot also visually reflects darkness, with both superstars appearing solely in monochromatic black and white throughout the entirety of the video.

“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

Beats first partnered with Lil Baby on its 2020 award-winning campaign titled “You Love Me,” while Ja Morant was recently signed as an ambassador to the brand. In the new spot, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.

Watch the video on YouTube HERE. It will also go live on Beats’ InstagramTikTok and Twitter once officially launched.

Credits

Brand: Beats by Dre

Creative Direction: Translation

Production: Love Song

Production: Quality Films

Edit: Trim / Cosmo Street

Color: Company 3 London

Finishing: The Mill London

Sound Design and Mix: Barking Owl

Music: Lil Baby (Motown Records)

About Lil Baby:

fines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Culture Creators

[Los Angeles, CA, June 23] Friday, June 24, Culture Creators gathered black culture’s most impactful and inspiring voices under one roof for the third annual Innovators & Leaders Awards Brunch. This year, the event took over The Beverly Hilton Hotel in Beverly Hills and received the support of sponsors such as Remy Martin, The Mane Choice, Morgan Stanley, and Beats by Dre.

300+ guests witnessed the honorees receive their respective awards and share stories, memories, and gratitude. Bringing the house to its feet in a roar of applause, Sylvia Rhone garnered the Culture Creators Icon Award.

Other recipients included Jemele Hill, who received the Defiance Award, Kenya Barris, Jana Fleishman, Tunji Balogun, Shawn Gee, and more. Celebrity guests included Will.i.am, DJ Khaled, Tank, Andre Harrell, Miles Brown, Essence Atkins, Luke James, Waka Flocka, and more. Once again, Culture Creators magnified the resonance of Black Culture’s Innovators & Leaders and kicked off BET weekend in uplifting fashion.

See More Exclusive Photos HERE
Images Courtesy of Getty Images

LIST OF HONOREES

Honorees: Sylvia Rhone | President, Epic Records // Jemele Hill | Chief Correspondent & Sr. Columnist, The Undefeated ESPN // Lauren Wesley Wilson | President ColorComm, Inc. // Fatima Robinson | Choreographer & Director // Brea Stinson | Owner & Fashion Designer, STINSON HAUS // Jason Bolden | Co-Founder, JSN Studio/ / Charles D. King | Founder & CEO, MACRO // Kenya Barris | Writer & Producer, Creator of “Black-ish” // Rashaun Williams | General Partner, MVP All-Star Fund // Shawn Gee | President, Live Nation Urban // Tunji Balogun | Co-Founder, Keep Cool/EVP, A&R RCA Records // Jana Fleishman | EVP Media & Strategic Development, Roc Nation // Kristi Henderson | Co-Founder, WEEN // Carlos Fleming | Partner & Head of Sports Talent Marketing, WME // Rodney Williams | CEO & Co-Founder, LISNR

ABOUT CULTURE CREATORS

Culture Creators (CC) is an organization made up of the key figures from music, technology, film, television, fashion, and much more. Culture Creators always aims to celebrate the accomplishments of minorities in various industries and how African American culture continues to thrive and impact popular culture. As part of its programming for the 2016 GRAMMY weekend, Culture Creators hosted a soiree that attracted the likes of Diplo, Chris Rock, Skrillex, Lorde, Fatima Robinson, Cory Gamble, SZA, KeKe Palmer, and many more important Hollywood trendsetters and pioneers. Culture Creators also partnered with Howard University to provide executive leadership and recruitment to aid in the diversity and inclusion recruitment of students for mass merchant retailers, advertising agencies and athletic apparel companies.

Culture Creators

Written by McCellies Mason II

Edited by Vaughn Lowery

Photo by Krishan Narsinghani

Remy Martin and The Mane Choice presented the 3rd Annual Culture Creators Innovators and Leaders awards brunch in Beverly Hills. Attendees were treated to a wonderful brunch alongside of mimosas and pastries as the stars filtered into the Beverly Hilton Hotel. Other sponsors for the ceremony included Morgan Stanley and Beats by Dre.

The two 2018 honorees were Host and Master of Ceremonies A.J. Calloway, Mistress of Ceremonies Tanika Ray. Other award winners were: Sylvia Rhone [Icon Award], Jemele Hill [The Defiance Award], Lauren Wesley Wilson [Business Award], Fatima Robinson [Dance/Art Award], Brea Stinson [Fashion Award], Charles D. King and Kenya Barris [Film +Television Awards], Rashaun Williams [Finance Award], Shawn Gee and Tunji Balogun [Music Awards], Jana Fleishman [Public Relations Award], Kristi Henderson [Social Activism Award], Carlos Fleming [Sports Award] and Rodney Williams [Technology Award].

Other guests included: Will.i.am, Draya Michelle, Tank, Waka Flocka and Tammy Rivera, Tika Sumpter, BJ the Chicago Kid, Marsha Ambrosius, Luke James, Ray-J, Yandy Smith and Erica Campbell amongst many more.

Culture Creators was founded by Joi Brown, who is also Sr. Veep of Marketing & Brand Partnerships at Atlantic Records. “We must create a door that stays open for people of color, while reaching back and pulling forward our future generation of leaders,” Brown said in a statement to Billboard. “Our goal is to not only praise those behind the scenes who are real ‘culture creators’ but to further the conversation on diversity, opportunity, fiscal responsibility and investment, community building and dream defining. We want to ensure that we are creating space for more leaders in various industries who are empowered to be the curators of black culture and business globally.”

Will.i.am, Culture Creators, 360 MAGAZINE, Beverly hills, bet, bep

AGENDA FESTIVAL

Clear your calendars for Saturday, June 30th because the Agenda Festival [AF] is returning to Long Beach, California for it’s second year.

AF is a one-day event of pop-ups and performances by some of today’s hottest new brands/artists. Here’s the line-up: Brockhampton, Lil Yachty, Billie Eilish, Fidlar, Yung Lean, Lecrae, Denzel Curry, Na-kel Smith and Spaghetti Boys.

This year’s venue will feature 500+ vendors, live panels, podcasts, skateparks and food trucks. Top level sponsors include: Beats by Dre, Remy Martin, Herschel, Champion, Levi’s, G Shock, New Balance, The Hundreds, Dickies, Mountain Dew.

360 Magazine will be conducting a social giveaway for a pair of GA tickets. To enter, just follow @Agenda on Instagram and comment #360Magazine and #AgendaFestival. Winners wil be announced Tuesday, June 26th. They can collect their passes under their names with proof of ID at WILL CALL.

Fergie × Like It Ain’t Nuttin’

MULTI-PLATINUM ARTIST FERGIE RELEASES VIDEO FOR

“LIKE IT AIN’T NUTTIN'”

NEW ALBUM DOUBLE DUTCHESS

+

DOUBLE DUTCHESS: SEEING DOUBLE

THE VISUAL EXPERIENCE

OUT SEPTEMBER 22


WATCH VIDEO HERE

Fergie, the eight-time GRAMMY® Award-winner and global superstar, shares the music video for “Like It Ain’t Nuttin'”. The track is from Double Dutchess, Fergie’s highly anticipated second full-length opus and very first visual album “experience,” out September 22 via her own label Dutchess Music/BMG. The album is still available for pre-order.

Watch the video HERE.


CREDITS BELOW:

Directed by: BEN MOR

Executive Producer: MELINDA KELLY / BLACK DOG FILMS

Producers: TONY MC GARRY & KATHY ANGSTADT

Director of Photography: DAN BRONKS

Production Designer: DAN BETTERIDGE

Choreographer: FATIMA ROBINSON 

Assistant Choreographer: ADRIAN WILTSHIRE  

Wardrobe: B. ÅKERLUND

Additional Wardrobe: NICOLAS BRU

Cast Wardrobe: COLINE BACH

Makeup: ISAMAYA FFRENCH

Hair: OLIVIER SCHAWALDER

Editor: BILL YUKICH 

Colorist: CLARK MULLER / INCENDIO

Visual Effects: YASHINSKI STUDIO 

Online/Finishing: CULLEY BUNKER & KIM CHURCH / SKULLEY EFFECTS 

London Party Guests: DEAN & DAN CATEN, FATIMA ROBINSON & JODIE HARSH

Special Thanks: BEATS BY DR DRE, BELUGA VODKA, EOS 


ABOUT FERGIE:

Influencing a generation of stars to follow, Fergie remains pop’s leading lady. On September 21, the eight-time GRAMMY® Award-winning multi-platinum solo artist doubles down on her anxiously awaited visual experience and second full-length album, Double Dutchess-the first release for her own Dutchess Music the label she founded in partnership with BMG during 2017. This blockbuster follows up one of the most successful albums of this century the Dutchess, which sold 7.2 million albums and 29 million tracks around the globe and yielded three #1 Billboard Hot 100 hits: “London Bridge,” “Glamorous,” and “Big Girls Don’t Cry” and Top 5 smashes “Fergalicious” and “Clumsy.” She also remains a driving force in The Black Eyed Peas whose legacy eclipses sales of 35 million records and 60 million tracks over the course of four multi-platinum offerings. Once again, she sets the pace for pop.  

Fergie.com | Facebook.com/Fergie | Instagram: @Fergie | Twitter: @Fergie