Growing the Rolls-Royce family and finding new homes for previously owned Rolls-Royce Motor Cars
Every year Rolls-Royce Motor Cars North America highlights the achievement of a single dealer that exemplifies its ability to deliver on the brand’s promise of the world’s most admired luxury brand even for clients acquiring a previously owned Rolls-Royce Motor Car. For 2020, Rolls-Royce Motor Cars Beverly Hills has been recognized as the Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year. This award recognizes the accomplishments of the entire operation in Beverly Hills in ensuring the experience that every Rolls-Royce Provenance client deserves and expects.
To qualify as a Provenance Rolls-Royce motor car, each car must have been maintained in strict adherence to Rolls‑Royce servicing standards. Each car receives a rigorous inspection and can only be obtained through an authorized Rolls-Royce motor car dealer. Second owners appreciate the reliability, the timeless appeal and instant availability of a ‘Rolls-Royce Provenance’ motor car.
“Despite the hurdles presented to us by 2020, I am proud that my Rolls-Royce team has earned this award. Taking care of some of the most demanding and discerning clients in the world wasn’t easy managing a virtual relationship, but my team adapted new skills and processes to ensure acquiring a previously owned Rolls-Royce was just as much a luxury experience as acquiring and owning a new one.” said Tom O’Gara, CEO of O’Gara Coach.
“With more than a century of history for the brand, and with more than three of every four Rolls-Royce/Viator cars ever built still being on the road, Provenance is critical to the brand. The Beverly Hills team understands that finding that second home for a Rolls-Royce commission is important to maintaining and growing the brand. We started 2021 with the strongest quarter of new commission deliveries, we have also seen the highest level of Provenance deliveries during the same period,” said Martin Fritsches, President and CEO of Rolls-Royce/Viator Americas.
The Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year award is one that is earned, by highlighting specific achievements to one single dealership. It also reinforces the appeal of the high end, pre-owned car business to customers and showcases the dealerships’ ability to adapt to a more virtual sales relationship with all buyers. The Provenance previously owned program underpins the confidence in the quality of Goodwood manufactured, previously owned ‘Provenance’ Rolls-Royces.
When buying from a Rolls-Royce Provenance motor car dealership, customers are protecting their investment. Provence makes sure cars have been maintained to strict Rolls‑Royce servicing requirements, to be considered and are only sold through authorized Rolls-Royce motor car dealers. This includes offering its customers and clients around the world with guarantee of obtaining an independent vehicle history and mileage verification, as well as a protection plan that provides 24-hour roadside assistance, servicing, and warranty for an additional two-years. Rolls-Royce Motor Cars of Beverly Hills has become the hub of ‘previously owned’ cars and a place where customers feel enough trust to purchase these luxury vehicles.
On Friday, Rolls-Royce Motor Cars’ dealership in Beverly Hills hosted an event for their acceptance of the prestigious Rolls-Royce Provenance Dealer of the Year Award. The event showed off four models of Rolls-Royce vehicles, including the newest Rolls-Royce Cullinan and Phantom. All of the vehicles were buffed and shined to pearly perfection, showcasing the grandeur of their design. Upon first opening the doors of a Rolls-Royce, the weighty feeling of the door foretells of the magnificent details inside. The large sunroof and impressive grille of the Rolls-Royce Cullinan were only some of the super SUV’s astonishing features. In the Phantom, the Bespoke starlight headliner created the illusion of the night sky as appearing inside the vehicle. We were wowed by the lavishness of the Rolls-Royce vehicles, which all promise to be the stars of every street they venture down. The attentive staff of Rolls-Royce Beverly Hills glad shared their immense knowledge of the vehicles and beamed with pride at the success of their dealership.
Upon accepting the award with dignity and integrity, the RRMC Beverly Hills staff toasted with Don Perignon vintage champagne. The award was a silver trophy in the shape of The Spirit of Ecstasy, the classic Rolls-Royce bonnet ornament sculpture.
360 Magazine was particularly impressed with the bespoke headliner in the Phantom, which sparkled with opulence, even in daylight. Further, the elegance with which the distinguished award was accepted by Rolls-Royce Motor Cars Beverly Hills was admirable. The comradery between the staff was palpable, as they all signed celebratory champagne bottles and cheered. The Rolls-Royce dealership staff was very welcoming, and they delighted in reveling about their well-deserved success. From here, Rolls-Royce can only look to continue their esteemed legacy of creating luxurious and celebrated vehicles.