Posts tagged with "auto trends"

Rolls-Royce back via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce Coachbuild

Rolls-Royce Motor Cars is honored to present the next chapter of its Boat Tail coachbuilt commission—one of just three that have been, and ever will be, made.

The essence of Rolls-Royce Coachbuild is that each commission tells a story entirely unique and personal to its owner, reflecting their own history, tastes and sensibilities. With this in mind, Boat Tail, revealed at Concorso d’Eleganza, Villa d’Este 2022, on the shores of Lake Como in northern Italy, is a masterwork of restraint, sophistication, elegance and attention to detail.

Boat Tail is entirely hand-built, with the body panels fashioned from vast, single sheets of aluminum to create the distinctive outline inspired by the racing yachts of the early 20th century. In every respect, this remarkable motor car is entirely unique.

This Boat Tail design was commissioned by a patron whose family business has grown from his father’s origins in the pearling industry. Widely traveled, internationally educated and cosmopolitan in his tastes and influences, the client is an established patron of the arts, who additionally owns a sizable collection of classic and modern cars, housed in a dedicated private museum.

The foundation of the color is a shimmering blend of oyster and soft rose, with large white and bronze mica flakes adding a unique pearlescent quality that changes subtly under different light conditions. The contrasting cognac-colored bonnet, created specifically for this Boat Tail, contains fine bronze and gold colored aluminum mica flakes complete with a layer of crystal and iced matte clear coat, adding significant warmth and depth to the car’s appearance. The technical fiber lower sills of Boat Tail incorporate a rose gold woven thread.

The rear deck, which houses Boat Tail’s unique ‘butterfly-design’ hosting suite, is swathed in Royal Walnut veneer, inlaid with rose gold-plated pinstripes with a satin-brushed finish to ensure a sensitive and sophisticated appearance. The Royal Walnut was specifically selected by the client for its beautiful properties as it matures over time, a material that will gradually transition to the tonal properties of the cognac color. From above, one observes a harmonious balance and satin effect of the iced bonnet and tactile wooden rear deck, in contrast with the high-gloss front and side perspectives.

From the front, the Pantheon Grille, milled from a single, solid billet of aluminum, is graced with a Spirit of Ecstasy fashioned in rose gold.

The interior is a beautifully curated combination of perfectly matched cognac and oyster-colored leathers and Royal Walnut veneer, with rose gold and mother-of-pearl accents throughout. The leathers, complete with a pearlescent finish, accentuate the surfaces and forms of Boat Tail’s seats and interior design. The transmission tunnel is formed from Royal Walnut veneer with rose gold pinstripes, drawing a direct visual reference to the rear deck and adding a glowing warmth to Boat Tail’s interior.

The centerpiece of the dashboard is a timepiece made from mother-of-pearl, chosen and supplied by the client from his own collection; the fascia of which is pure and minimal in its appearance so as not to detract from the precious material. The same prized substance graces the control switches and instrument dials, creating a strong visual and material connection between the car, the owner, and his family heritage.

Rolls-Royce front via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce interior via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce engine via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Range Rover Sport

The New Range Rover Sport has made its global premiere with a dramatic world-first climb up a flooded dam spillway in Iceland.

The epic ascent saw New Range Rover Sport resist the surging torrent of water flowing down the ramp of the Karahnjukar Dam—the biggest of its kind in the world—at a rate of 750 tonnes per minute. A loss of traction risked plunging down the perilous 90m drop at the base of the spillway to the valley floor below.

The successful spillway ascent was screened for the first time at an exclusive launch event at Jaguar Land Rover’s Advanced Product Creation Centre at Gaydon, UK.

Official James Bond stunt driver Jessica Hawkins was behind the wheel as the New Range Rover Sport demonstrated its grip, traction, performance and composure, completing the latest in a series of challenges for Land Rover’s luxury performance SUV. Previous feats include a record-setting hill-climb at Pikes Peak, a first recorded crossing of the ‘Empty Quarter’ desert in the Arabian Peninsula and a first ascent of the 999 steps to Heaven’s Gate in China, in 2018.

Nick Collins, Executive Director Vehicle of Programs, Jaguar Land Rover, said: “Land Rover’s pioneering MLA-Flex architecture and the latest chassis systems come together to deliver the highest levels of dynamism we’ve ever seen on Range Rover Sport. Integrated Chassis Control governs the comprehensive suite of innovations, coordinating everything from the latest switchable-volume air suspension system to our Dynamic Response Pro electronic active roll control. The result is the most engaging and thrilling Range Rover Sport ever.”

The spillway climb was the final obstacle on a drive from the valley floor to the summit of the dam, taking in a flooded riverbed, long steep tunnels and the 40-degree rocky dam wall itself. The 294 m stretch of spillway had water furiously cascading down its 90-metre drop, to provide the ultimate test of traction and driver confidence.

New Range Rover Sport is based on Land Rover’s advanced, flexible Modular Longitudinal Architecture (MLA-Flex), which provides the perfect foundations for its superior dynamics and peerless refinement. Its line-up of powerful and efficient powertrains includes two six-cylinder extended range Electric Hybrid plug-ins, which provide a pure-electric driving range of up to 113km (70 miles) and CO2 emissions of as low as 18g/km1.

The new 530PS V8 Twin Turbo provides sports car performance, with 0-100km/h in as little as 4.5 seconds (0-60mph in 4.3 seconds) with Dynamic Launch engaged. Customers can also choose from powerful and efficient mild hybrid petrol and diesel Ingenium engines, while pure-electric propulsion will be available in 2024, as Land Rover continues its electrification journey.

New Range Rover Sport will be exclusively produced at the Solihull Manufacturing Facility in the UK, the historic home of Range Rover production, alongside New Range Rover.

Toyota EVgo via Toyota Pressroom for use by 360 Magazine

Toyota bZ4X

When the 2023 Toyota bZ4X battery-electric SUV arrives at dealers later this year, it will come with more than just stylish looks and emissions-free utility. The all-new EV will also mark the start of a collaboration between Toyota Motor North America (Toyota) and EVgo to provide new bZ4X customers with on-the-go access to DC fast-charging stations. EVgo’s high-powered chargers provide EV drivers both flexibility and convenience to quickly charge at prime locations, such as frequently visited grocery stores, shopping centers, and central downtown areas, allowing drivers to travel and charge with minimal downtime and aligning with their break, shopping, eating or errand time.

Customers who purchase or lease a new 2023 Toyota bZ4X will get one year of unlimited complimentary charging at all EVgo-owned and operated public charging stations nationwide. Customers will be able to use the Toyota App on their mobile device to sign up for this offer, locate EVgo stations and initiate complimentary charging for their new bZ4X.

“The arrival of our all-electric bZ4X marks an important step in our commitment towards electrifying 70% of our fleet by 2030. We want our bZ4X customers to enjoy a high-quality ownership experience that is as seamless and worry-free as possible,” said Christopher Yang, Vice President, EV Charging Solutions, Toyota Motor North America. “Collaborating with EVgo, the nation’s largest public fast-charging network, will help provide bZ4X owners with access to a fast, reliable charge where and when they need it.”

With more than 800 DC fast charging locations and thousands of Level 2 charging stations, EVgo’s charging network serves over 68 metropolitan areas across 35 states. The EVgo network is powered by 100% renewable energy.

“EVgo is thrilled to collaborate with Toyota on bringing accessible and convenient fast-charging to new EV drivers with the bZ4X,” said Jonathan Levy, EVgo Chief Commercial Officer. “Toyota’s scale and EVgo’s track record of leadership in clean transportation will help make it easier for even more drivers to go electric.”

When it goes on sale in the spring of 2022, the 2023 Toyota bZ4X will offer consumers a battery-electric option that combines Toyota’s legendary reputation for quality and reliability with the performance and practicality they expect in a modern SUV.

“This is just the beginning of Toyota’s next-generation battery electric vehicle products that will join our existing portfolio of electrified vehicle options and will drive our progress toward carbon neutrality,” said Yang.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands plus our 1,800 dealerships.

Toyota directly employs more than 48,000 in North America and has contributed world-class design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants.  By 2025, the company’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. Toyota has more electrified vehicles on the road than any other automaker, with electrified vehicles comprising more than a quarter of our 2021 North American sales.Through its Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, click HERE.

Lexus NXC via Lexus for use by 360 Magazine

Lexus NX Marketing Campaign

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions, and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritizes what matters most to drivers. The NX ushers in the next chapter of design, innovation, and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with an available 14-inch touchscreen–designed for seamless connectivity and personalization.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

Find Your Something and Give It Everything

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creativity.

  • Hustle“: depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers.
  • Get Ahead“: shows how the all-new NX helps drivers navigate daily challenges
  • “Elevate”: a pair of Black filmmakers leverage the intuitive technology found in the all-new NX to capture something truly extraordinary.
  • Defy“: focused on the Hispanic audience, it illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.
  • Shine“: illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities.
  • “NX Level”: juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences.

Focusing on What Matters

A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, take over the esports world, or leverage technology to create a better balance in their lives. Highlights include:

  • Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their idea a reality. This is Lexus’ second collaboration with the interactive live streaming service Twitch.
  • 100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX.
  • Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It’s also available HERE.
  • Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku’s proprietary first-party data to maximize unique omnichannel reach to traditional TV.

The “Hustle for What Matters” TV spots will air during primetime and sports, including the Winter Games, March Madness, and the NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Trucks via Newsroom for use by 360 Magazine

UD Trucks Unveils Euro Five

UD Trucks unveiled a new Euro 5 range for the well-established Quester (heavy-duty) and Croner (medium-duty) trucks. The upgrade also boasts enhanced features that will improve uptime, enhance efficiency, and optimize Total Cost of Ownership (TCO), all while lowering the vehicle’s environmental impact and retaining benefits from previous models.

The new Euro 5 range will be introduced in fast-growing and emerging regions around the world that are moving to adopt more stringent international emission standards in a bid to cut pollution and improve air quality. In most markets, UD Trucks’ new Euro 5 range will be introduced ahead of these regulations to better prepare businesses for the switch to a cleaner fleet.

This latest launch bolsters UD Trucks’ Better Life purpose–to be better for logistics, the planet, people, and business. Better Life drives the integration of sustainability across all of the company’s operations and processes to realize lower environmental impact, higher customer satisfaction, higher profitability, and a better place for people to work and live.

Jacques Michel, UD Trucks International Sales, Senior Vice President, said “In today’s world, sustainability is more important than ever. COVID-19 is also placing more emphasis on a more sustainable approach to driving a post-pandemic recovery. Modern and efficient logistics is vital to keep the world moving in these fast-evolving times, and our latest launch will ensure greater resilience for businesses while ensuring environmental impacts are minimized.”

Ensuring Businesses Stay Competitive in a Changing World with Euro 5

Air pollution is one of the largest health threats facing the world. According to the International Energy Agency (IEA) global energy review 2021, global energy carbon emissions are projected to rebound in the post-COVID era to grow by 4.8%. This would represent the largest single increase in over a decade. Emissions from transportation alone are at risk of increasing global emission levels by over 1.5%.

Moving towards cleaner fleets is imperative. Euro 5 reduces NOx emissions by about 43% compared to Euro 4 and significantly reduces the carbon footprint of the vehicle through cleaner emissions.

As the first truck manufacturer to introduce Selective Catalytic Reduction (SCR) technology in 2004, UD Trucks’ new Euro 5 range features SCR technology to significantly boost environmental protection and fuel economy. With these benefits, SCR technology is proven to be more reliable when compared to other emission control technologies for reducing NOx emissions.

Aside from featuring a Euro 5 system with SCR technology, the new range of Quester and Croner also features a new instrument cluster with real-time fuel coaching. This enhancement provides drivers with immediate and specific feedback on driving techniques that are more fuel efficient.

Michel concludes, “For 86 years, we have grown UD Trucks to be a truck brand of choice for our customers. We are committed to continuing our endless pursuit of bettering lives in the spirit of our ‘Gemba’ philosophy, leveraging smart and sustainable logistics solutions to provide ultimate dependability for our customers, business partners, colleagues and society at large.”

Frederic Aasbo and Ryan Teurck via Papadakis Racing for use by 360 Magazine

Papdakis Racing Toyotas Dominate in Formula Drift

Rockstar Energy Toyota driver Fredric Aasbo scored victory in St. Louis after an all-Toyota, all-Nitto Tire Final battle with teammate Ryan Tuerck. The one-two finish narrows the points standings as the Formula Drift series returns to California for the final two rounds of the season.

“I love this place,” said Aasbo after coming out on top in the Rockstar Energy Toyota GR Supra in St. Louis. “I think it was clear for everyone to see that Ryan had me tonight—until he didn’t anymore—and hats off to Ryan and the team for a fantastic performance this weekend.”

Aasbo and Tuerck were the drivers to beat in St. Louis and they delivered an incredible show of skill in the opening corners of their Final battle. But a misstep from Tuerck saw him tap the wall with his Gumout/Nitto Tire/Mobil 1 Toyota Corolla hatchback and the battle win went to Aasbo. Their one-two result was a repeat of last year’s St. Louis performance—a mighty debut in their debut outing as teammates.

“To see both Fredric and Ryan line up for the Final together is very rewarding,” said team owner Stephan Papadakis. “Both sides of the tent came together to make it happen and it is great to see everybody with champagne in hand at the end of the night.”

The St. Louis win narrows the points gap at the top of the championship and both drivers are in the hunt for the title with just two rounds to go. Aasbo currently sits third—just 19 points off the lead. Tuerck is a close fourth. The victory brings Aasbo’s record-setting career wins tally to 16. The road to the podium was not easy for either driver, and a new track configuration at World Wide Technology Raceway led to close battles, door-to-door contact and one-more-time calls throughout the competition.

Aasbo qualified third on Friday and advanced past Kyle Mohan Saturday in the opening round, then Wataru Masuyama in the Top 16. He took a one-more-time battle to advance past veteran Mike Essa in the Great 8. Aasbo lined up against long-time rival Vaughn Gittin Jr. in the Final 4, but the battle was cut short after a mechanical problem for the Ford driver saw him concede the match.

Tuerck first faced Jonathan Nerren, then Chris Forsberg, before meeting Alec Robbins in the Great 8. In the Final 4, he flew through a battle with Dylan Hughes to advance to the Final, where he lined up against Aasbo for the deciding match.

“That’s twice we’ve met as teammates in the Final here in St. Louis,” said Tuerck. “It’s always a good time when you’re battling somebody you trust and who you know has a great car under them. It was awesome and I can’t be mad at second place.”

In addition to the Driver’s championship race, the Papadakis Racing team is leading the charge for manufacturer partner Toyota, which has the Formula Drift Auto Cup title within reach. Partner Nitto Tire leads the Tire Cup.

Next up for the Papadakis Racing Toyota team is a return home to Los Angeles for an exciting Round 6 on the Streets of Long Beach September 17-18. The season finale takes place at Irwindale Speedway October 22-23.

Last season saw Aasbo and Tuerck score a combined seven podiums in eight rounds of competition, including three outright wins. The Papadakis Racing team began drifting in 2004 and is the most winning team in Formula Drift history, earning the 2015 title with driver Fredric Aasbo, as well as back-to-back championship titles with driver Tanner Foust in 2007 and 2008.

Drifting is a high-skill, high-powered motorsport with an emphasis on car control. In the Formula Drift series, drivers compete in knockout heats on a closed course, sliding sideways in trials judged on speed and style. With origins in Japan the sport has rapidly grown to one of the most popular youth-oriented motorsports in the world. Here in the United States, Formula Drift events routinely host capacity crowds, while livestreamed multi-platform broadcasts attract millions of online viewers.

About Rockstar Energy

Rockstar Energy, founded in 2001, produces beverages that celebrate the young hustlers who are focused on their journey. With over 20 Rockstar Energy products and five sublines available at convenience and grocery outlets in over 30 countries globally, Rockstar gives you a bold, refreshing boost, full of benefits and loaded with flavors. For more information, please click HERE.

ILLUSTRATION BY NICOLE SALAZAR FOR USE BY 360 MAGAZINE

The RIMAC NEVERA

RIMAC NEVERA IS THE WORLD’S FASTEST ACCELERATING PRODUCTION CAR

While on its way to its American debut at ‘The Quail: A Motorsports Gathering’ in California, the Rimac Nevera made a quick stop at the drag strip at Famoso Raceway. Back in June, it set the unofficial world record for the fastest accelerating production car but now, with Famoso Raceway officials and the experts from DragTimes, it was time to do it again.

Driven by Brooks Weisblat from Dragtimes, with standard Michelin Pilot Sport 4S tyres – just like every Nevera – the car lined up at Famoso drag strip, with the air temperature at 37oC/98F and track temperature at 65oC/149F.

With its Launch Control engaged – done by simply putting your left foot on the brake and flooring the accelerator – the Nevera prepared to unleash the full force of its 1,914hp powertrain through four separate electric motors. Having lifted a foot off the brake, the Nevera’s advanced control systems, including Rimac All-Wheel Torque Vectoring 2, constantly monitored which wheels had the most grip, portioning out the power to minimize wheelspin and maximize acceleration as it launched down the strip.

And in just a blink of an eye, the Nevera set the ¼-mile in a production car world record time of 8.582 seconds, at a top speed of 167.51mph. The run was the eleventh of the day in quick succession, without any performance degradation between the runs, and can be seen in full on the Dragtimes YouTube channel.

Nevera’s previous unofficial world record quarter-mile time for a production car was set at 8.62 seconds earlier this year during testing in Croatia on an unprepared airstrip. Rimac has now beaten its own record and produced times that can be independently verified by third parties – with lots of performance still to be unlocked through over-the-air software updates.

Miroslav Zrnčević, Test and Development Driver said:

“This was our first test on a VHT (glued) surface, so we did not know what to expect. At first we were hitting less than expected ¼ mile times (8,7 and 8,8 seconds) than we did on a normal, non prepped surface in Europe. The track temperature was 65oC and we had to do some adjustments. Our traction control learns the surface on each run and adjusts the torques on the wheels. After some adjustments and different tire warm up strategies we managed to get better results. Brooks helped with his experience of staging the car and we managed to set the world record for the fastest accelerating production car and also beat our own ¼-mile record. Still, we are confident that the Nevera has much more to give and that we can go even quicker with more experience and testing on this kind of surface. We will be back.”

Mate Rimac, Founder and CEO said:

“Our business started with a BMW 3 Series that I had converted to electric power, which went on to set a number of FIA acceleration records. But what we have produced today is on a completely different level. The Concept_One, back in 2011, was the fastest accelerating EV in the world, running the quarter-mile in 9.9 seconds. We’ve now broken that record with a standard production car by 1.4 seconds. With four independent motors, each individually controlled, we have so much flexibility over how the car accelerates and corners, giving us a huge advantage over any combustion-engined vehicles.

“But Nevera is about so much more than speed. With the largest battery pack ever fitted to a production car, it can travel 340 miles on a single charge. With in-house-developed Rimac All-Wheel-Torque Vectoring 2 it’s as agile as it is fast, and with electrically adjustable dampers and active aerodynamics it’s comfortable and quiet on a cruise, and a performance machine on a track.”

Designed, engineered, tested and manufactured in-house at Rimac Automobili‘s global headquarters in Croatia, Nevera’s name proudly carries its Croatian heritage. A nevera is a mighty Croatian storm, known for its speed, ferocity and energy – a fitting name therefore for both the Nevera’s character and ability. Able to transform in a split second from a supple grand tourer to an all-out force of nature, Nevera is charged by lightning much like its namesake.

illustration by Samantha Miduri for use by 360 Magazine

Scuderia Ferrari × Dynisma – New Simulator

Scuderia Ferrari Mission Winnow’s new simulator is completed

The new Scuderia Ferrari simulator is in its new home. The fitting out of the facility and the commissioning of the simulator was completed this week in a new building that sits between the main office of the Gestione Sportiva and the Fiorano Track. In the coming weeks, the calibration work will be carried out and then, at some point in September, after the summer break required by the sporting regulations, the real work will begin, supporting the design phase of the 2022 car.

The new simulator is absolutely at the cutting edge in the field of vehicle dynamics simulation and reproduces in a 360° environment, the lowest latency, and the highest bandwidth motion cueing of any motion simulator available on the market. It is based on a completely new concept– the result of a collaboration between Scuderia Ferrari and Dynisma, a UK-based independent company headed up by former Ferrari engineer Ash Warne. It has been developed exclusively for the Maranello team.

“Simulation and digital technology are going to play an ever more important role in the development of a Formula 1 car and we believe we have made the best possible choice, focusing on creating a tool that will enable us to make a generational leap in this sector,” commented Gianmaria Fulgenzi, Scuderia Ferrari‘s Head of Supply Chain. “To produce it, we chose Dynisma, a young and dynamic company. It has taken two years to complete this project and now we are ready to start using it on the 674 project, which is the name given to the car that will be produced based on the new technical regulations that come into force in 2022.”

Ash Warne, Dynisma CEO said: “All my experience in Formula 1 informed me that motion simulators were just not realistic or responsive enough. We set up Dynisma to change that and with the mission to create the world’s most immersive simulator and widen access to the best high fidelity, responsive motion generators that drivers and engineers could want.

“We are proud that our first commission is for the world’s most famous and respected motorsport team and it’s proof that Dynisma has created world-leading technologies. We have broken convention and redefined the sector by looking at the problem in an entirely new way.”

About Dynisma

Dynisma, an independent company, was founded in 2017 by experienced F1 driving simulator engineer Ashley Warne, who previously led the simulator development efforts of both Ferrari and McLaren. Dynisma has developed a unique approach to high performance motion generation. Dynisma’s range of Motion Generators (DMG’s), feature high bandwidth, low latency, and large excursion motion simulation, delivering class leading driving simulation capabilities.

For more information and to register your interest visit here.

Read the full Scuderia Ferrari statement here.

Art by Kaelen of 360 Magazine for use by 360 Magazine

Toyota Produces Lowest Number of Vehicles in Nearly Ten Years

Toyota Produced Lowest Number Of Vehicles In Almost A Decade – 7.55M Vehicles In FY 2021

Global mobility was essentially halted by COVID-19 in 2020 resulting in a huge financial downturn for even the giants of the car manufacturing industry. According to data presented by Trading Platform, Toyota produced its lowest number of vehicles in almost a decade – 7.55M units in FY ending March 2021.

Toyota Produced 7.55M Vehicles in FY 2021 Its Lowest Since 2012

Toyota Motor Corporation or more popularly known as simply Toyota is a car manufacturer from Japan founded in 1937. As of July 2014, Toyota was the largest listed company from Japan based on market capitalization, a ranking it still holds as of writing. Toyota was also listed by Forbes as the 42nd largest company in the world based on market cap.

However, even the giants of Japanese car manufacturing were not immune to the crippling effects of the COVID-19 pandemic. In its financial year (FY) ending in March 2021, Toyota only produced 7.55M units of vehicles compared to 8.82M in FY 2020. FY 2021’s figure is also the lowest number of vehicles produced by Toyota since FY 2012 when Toyota only produced 7.44M vehicles.

Toyota Sold Most Cars In North America But Generated Largest Revenue From Japan in FY 2021

North America is Toyota’s most lucrative market, accounting for 2.7M vehicle sales in FY 2020. In FY 2021, vehicle sales in North America dropped by 14.74% to just 2.31M. Toyota’s Asia (excluding Japan) market experienced the largest contraction out of it its largest markets with a 23.63% drop in FY 2021 to just 1.22M vehicles sold compared to 1.6M in FY 2020.

Toyota’s revenue across its sales regions differed greatly due to the varying conditions of the pandemic around the globe. Its home market of Japan was Toyota’s largest source of revenue in FY 2021 with almost ¥15T or almost $137B. Its North American market generated the second-highest revenue from its sales regions with ¥9.49T or around $87 in FY 2021.

Rex Pascual, editor at Trading Platforms, commented:

Toyota’s production downturn in FY 2021 is in line with industry trends, as the pandemic stifled demand significantly across the board. But Toyota’s status as one of Japan’s most iconic brands ensures a bright post-pandemic future for the car manufacturer. Its emergence as market leaders in hybrid electric vehicles as well as hydrogen fuel-cell vehicles shows the historic brand’s willingness to adapt to more modern trends.

You can read more about the story with more statistics and information at Trading Platforms’ website

Art by Mina Tocalini for use by 360 Magazine

Speedway Motors Employee Rides Series

Jason Lubken is an established and celebrated car photographer whose work shows his great appreciation for car design and storytelling. No matter the subject or setting, Jason has always made an effort to be evocative and nostalgic with his photos. He gained an entirely new appreciation for cars when he decided to build his own. 

It all started when Jason’s friend Derek rescued a scrapped ‘63 Chevy Impala. The moment Jason saw it, he was determined to rescue it from the hands of time and bring it back to life with the help of his friends. In just a year, Jason was able to take it on the road and achieve his goal with a brand new outlook and appreciation of retro cars. 

Read Jason’s story below and visit the rest of Speedway Motors’ Employee Rides series here

The heart of this story is not just about another old car getting put back on the road or the sequence of events that made it possible. Yes – it takes passion, hard work, and dedication, but throughout life, you meet a lot of friends, and in the process, you figure out how to hold on to the good ones. Every part of this car will always be a token of that positivity.

What truly puts this car back on the road is having a support system willing to help get it there. I don’t just mean buddies willing to help bolt parts together in the wee hours of the night. Zach Raddatz not only fronted me half the money to buy the car and engine components, he blueprinted and assembled a reliable 400hp small block Chevy. Derek Turner, one of the most talented enthusiast builders I know, sold me the car. He turned around and showed me how to build it every step of the way.

It takes time too. It’s taking 8hr long road trips on work nights to score a bumper and fenders or spending your entire Sunday at an auction or swap meet. Similar stories go on and on.The point is, I have never been involved in something that has the same power to connect people. Project cars carry on memories forever, they will also reinforce your relationships, and teach you how to value hard work. Good photography can do the same thing. This Impala has the same sentiment a good photograph does. Every part has a story, a place, and a time. Every time I fire the engine there is more than just the sound. At some point in its life, this factory Ember Red 4-speed Impala SS had been wrecked badly enough to twist the frame beyond repair. The remains were stripped and it was left for dead. It was just a shell. When Derek saw it, he saw something more than most could.

He dragged it home and started building a new frame to roll under it. He has always had an affinity for lowered Chevys, which is why he started the chassis work with drop springs and spindles. He rebuilt the rear end with stock 3:36 gears. The rest of the frame was powder coated and equipped with all new bushings, ball joints, and a disc/drum brake setup. About the time he finished the chassis work, somehow, I talked him into selling me the project. He had no reason to sell it other than the kindness of his heart. A handshake later, he not only sold me the car but helped patch up the underbody before it went on the new frame. It was close to 2-months of cutting, grinding, and welding before it was ready to meet the frame again.

My vision for the car has always been simple. Get it on the road again, keep it old school, drivable, and reliable. It doesn’t need to be cool because of some particular wheel and tire combo, interior, or anything else. This car is cool because it’s survived and for now I want to keep the scars that came along with that. Every part of getting to drive the car came in small triumphs. The day the body met the frame, and the day I saw the bright newly painted sbc motor and transmission dropped in. New wiring, figuring out the driveline, brake and fuel plumbing, cooling system, etc. etc.

It has taken nearly 2-years of small triumphs… Until finally the day came when the Impala moved under its own power again. All of the exhausting nights, weekends, and mornings melt away as if it didn’t matter and you’re left with the reminder that you are a part of what made this moment possible.

Make sure to watch the video of Jason and his Impala here as well as checking out the story on Speedway Motors’ website.