Posts tagged with "cars"

The Dale by Kaelen Felix illustration for 360 Magazine

The Story of The Dale

A prototype, three-wheeled moto-car from 70s, called The Dale, is now gaining popularity for its unique design and interesting back story. HBO is even currently airing a documentary called The Lady and the Dale, and it’s causing one obscure little yellow car in the collection of the Museum of American Speed to have an unexpected moment of fame. Envisioned in 1974 by entrepreneur Geraldine Elizabeth Carmichael, only two prototype vehicles of the Dale were ever made, and they’re still being talked about today. The story of the Dale is one of the most bizarre in the history of the American automobile.

1974 was not an awesome time to be an American car maker. There was a crippling gas shortage and American cars had, quite inconveniently, become giant, gas-hungry behemoths. It was becoming increasingly difficult to find gas, let alone afford it.

As keeping gas in that big-block powered luxo-barge began to chew up the kids’ college fund, people starting looking for gas alternatives. One man’s solution was to start riding his vastly more fuel-efficient motorcycle to work. But Dale Clift got tired of getting wet whenever it rained. So, he did the only logical thing: build an enclosed, three wheeled contraption using a few motorcycle parts and a lot of imagination. When Dale and his car crossed paths with Liz Carmicheal, things really got interesting.

Liz took Dale’s idea and ran. She founded the 20th Century Motor Corporation, and their first car was to be a small, 3-wheeled car based on Dale Clift’s three wheeled moto-car. Liz’s incredible claims about the car brought quite a bit of publicity to the project. The Dale was supposed to be made of indestructible fiberglass, go 80 miles per hour, get 70 miles per gallon, and cost around $2000. The company started collecting deposits from eager buyers and raising money from investors. And they raised a lot of it. Something like $30 million.

What they forgot to do was get all the appropriate licenses, permits, and to actually make a car. A small group of engineers were busy trying to build a car that would match the hype. They cobbled together one running prototype that was at least partially functional, as well as a few painted and rolling fiberglass shells. The car you see pictured below is one of the mock-up versions.

And because no story from the 70’s is complete without mentioning The Price is Right, we’re happy to report that the very car you see pictured below actually appeared as a prize on the show in ’75. Fortunately for everyone, all the contestant’s guesses were way over the Dale’s alleged asking price, saving the lucky winner from the burden of hauling a non-functioning fiberglass lawn ornament home with them.

The inevitable reality began to catch up to the 20th Century Motor Corporation. The local news station and several concerned authorities started asking questions and not liking the answers that they were being given. As the house of cards began to fall, it was discovered that things were not at all what they appeared to be. The Lady and the Dale does a great job telling that story. Go watch it. We’ll wait.

So how did one of the four Dales created end up 1500 miles from LA in Lincoln, Nebraska? As you might expect, that’s an interesting story too, and it starts with Dean Moon. You know him, he was the founder of Moon Equipment company, the man behind some of the most iconic hot rod parts in the business, and the creator of the “Mooneyes” logo that you’ve seen on every hot rod ever.

After the spectacular implosion of the 20th Century Motor Corporation, this Dale somehow found its way to the roof of a California muffler shop. What it was doing there and how it got there may never be known, but when the shop closed its doors, Dean Moon was there to relieve them of the little fiberglass three-wheeler on their roof. He thought he could apply a little hot rod ingenuity and make a neat little kit car out of it.

Apparently, the California authorities were not ready to forgive and forget the whole Dale debacle, so they were a wee bit prickly when approached by Moon about licensing and other official matters. So, he called up his old friend Speedy Bill Smith in Nebraska, thinking he might have better luck.

It’s unclear just what Bill saw in the Dale, but one thing is clear. Speedy Bill had a knack for spotting strange, unusual, and cool automobilia. He built a museum around it. So, there’s little doubt that he saw more than just a weird little yellow car. Whatever the reason, the Dale came to live in Lincoln and has never left.

The Museum of American Speed exists to tell the story of the American automobile, and this is a story like no other.

The Dale by Speedway Motors Museum of American Speed for 360 Magazine

The Dale by Speedway Motors Museum of American Speed for 360 Magazine

Alfa Romeo x “Passione”

By: Emily Bunn

Love is in the air this Valentine’s Day with Alfa Romeo’s interactive e-book release, “Passione.” The Italian “Passione” translates in English to “passion,” inspired by Alfa Romeo’s roots in Turin, Italy. The brand’s iconic designs and craftsmanship over the past 110 years of automotive production have set Alfa Romeo apart, though the brand’s love for creating luxurious, beautiful vehicles has remained unchanged. Their new e-book looks to detail how key design elements have distinguished Alfa Romeo’s legendary automobiles, and how the company’s unparalleled approach has caught the eyes and hearts of Alfa Romeo fans, adoringly dubbed ‘Alfistis’, globally.

Upon opening the e-book, readers are met with a bold statement from Orazio Satta Puliga, Head of Alfa Romeo Engineering from 1946-1973.

“We are in the realm of sensations, passions, things that have to do more with the head than the heart.”

“Passione” looks to showcase the impressive history of Alfa Romeo, providing an exclusive look at renderings and sketches from AR’s designers at Centro Stile (Design Center) in Turin, Italy. The e-book looks to the past and future of Alfa Romeo, including ten chapters of diverse designs, timeless beauty, and Italian inspiration: “Italian roots”, “Heritage”, “Purity”, “Disruption”, “Red”, “Beauty Is Everywhere”, “Beauty and the Beast”, and “Design Melting Pot.” The informational text in the e-book chronicles the brand’s legacy, and is paired with beautiful imagery, inspired by 14th century Italian Renaissance art and design elements.

To learn more, read Alfa Romeo’s “Passione” e-book here.

Alfa Romeo DNA (sketches by Centro Stile)

Purity: Alfa Romeo Giulia GT (rendering by Centro Stile)

Beauty for everyone: Alfa Romeo 8C Competizione and MiTo (rendering by Centro Stile)

Rolls Royce Phantom for 360 Magazine

The KOA Phantom

By: Emily Bunn

 

“A Luxury Commission of Patience”

 

In a sumptuous collaboration with car enthusiast Jack Boyd Smith Jr., Rolls Royce has created the first ever Bespoke Koa wood Rolls Royce Phantom. The one-of-a-kind vehicle was produced with naturally harvested Koa wood sourced from a rare private collection in Hawaii. This Bespoke Commission was inspired by the Smith’s family rocking chair, a center piece in their home, bringing a familiar warmth and comfort to the vehicle’s interior. The exterior hue color, a deep navy blue, was color-matched to Mr. Smith’s 1934 Packard Twelve Coup.

 

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, spoke of this legendary commission in a Rolls Royce press release:

 

“It is our honor to present Jack Boyd Smith, Jr. with his latest Rolls-Royce Phantom commission. This Bespoke creation joins a collection of truly notable and historic motor cars. The Koa Phantom  demonstrates the extraordinary skill of the Rolls-Royce Bespoke Collective–a precious and rare example of a naturally sourced material, Koa Wood, is masterfully incorporated into Phantom’s contemporary interior. It took more than three years for this commission to come to life and we are delighted that it will take an important place in The JBS Collection of Jack Boyd Smith, Jr.”

 

One of the most notable features of the vehicle a glimmering Bespoke headliner, handcrafted with 1,420 fiber-optic lights on the navy-blue leather interior, created a star-spangled view of the night sky, any time of day. The constellations of lights depict the night sky on the date of Mrs. Smith’s birth, a heartwarming personal dedication that makes this vehicle even more unique. This commission took three years to complete, and has been called “the ultimate expression of Patience and Bespoke” by Rolls Royce. The Koa Phantom joins Mr. Smith’s collection as his fifth Rolls Royce. When asked by the company if his collection is complete, Mr. Smith replied in release statement:

“There is no finish line that I hit and say, okay I’m done. That’s not going to happen because I am going to buy another building and we’ll just continue going.”

Rolls Royce KOA Phantom for 360 Magazine

Rolls Royce KOA Phantom for 360 Magazine

Rolls Royce KOA Phantom for 360 Magazine

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

TAG HEUER x PORSCHE

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

The Swiss luxury watchmaker, TAG Heuer, and the German sportscar manufacturer, Porsche, have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration–ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

TAG Heuer CEO Frédéric Arnault says that now is the time is right for his brand’s partnership with Porsche“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

“The strong friendship of our brand with TAG Heuer has existed for decades, and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

TAG Heuer and Porsche: Two histories–one passion

TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindsets, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.

Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World’s Fairs held in Paris 11 years apart. Heuer was honored in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.

A Beautiful Friendship Begins . . . and Flourishes

The true cornerstones of the new partnership, however, are descendants of the brands’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst, or “Ferry”, joined his father’s engineering office in 1931 at the age of 22. He later founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world–including a class win in the Carrera Panamericana race of 1954. In honor of its successful participation, Porsche calls its most powerful engine ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.

This ground-breaking timepiece and Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence.

Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco–with its distinctive case, the blue metallic dial, the red seconds hand and the crown positioned on the left side of the case–broke with the familiar design codes of traditional watchmaking.

The Heuer Monaco’s innovations had come at a significant financial cost. As an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast – Die Young, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!”

It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

There was another important, and more formal, link between Porsche and Heuer–or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.

In 1999, the relationship grew even stronger–from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship, and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that “beautiful friendship” has become a holistic, official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”.

New Sports Partnerships for 2021 and beyond

Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning  detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports.

Motorsports: continuing the legacy

The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports, and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.

The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche’s latest all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has long distinguished itself in endurance events and together with TAG Heuer, its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series, Porsche Carrera Cup.

In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich, common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche’s ‘classic’ events and rallies as well.

One team, on the green and on the court

Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.

Porsche’s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer’s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.

For the competitor in all of us

TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts, TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.

Celebrating a partnership:

Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colors of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior, or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colors and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.

The official partnership between TAG Heuer and Porsche may be on its starting line, but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favorite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”

Available from February 2021 HERE.

CASE

44 mm diameter

Steel polished, fine brushed case

Ceramic black tachymeter fixed bezel; Porsche inscription

Domed, beveled sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock with red

Steel screw-down sapphire case back with special engraving Water resistance: 100 meters

 DIAL

Grey asphalt dial 3 counters :

—           3 o’clock : black “azurage” minute chronograph counter ; rhodium plated polished hand red tip

—           6 o’clock : black “azurage” second chronograph counter ; rhodium plated polished hand

—           9 o’clock : black “azurage” hour chronograph counter ; rhodium plated polished hand red tip

Black gold plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova® Rhodium plated central hand red tip

TAG Heuer applied logo 6 o’clock date

CARRERA HEUER 02 80 HOURS

 STRAP

Embossed black calf leather strap with hand stitching; calf skin black lining

Steel folding clasp with double safety push-buttons

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer  has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

 TAG Heuer Carrera Porsche Chronograph for 360 Magazine

Rolls-Royce Cullinan article illustration by Kaelen Felix for 360 MAGAZINE

Rollys-Royce Cullinan

Vaughn Lowery × Hannah DiPilato

Photos by Jeff Langlois

Illustration by Kaelen Felix

Just after winning the 2020 NBA Championship, 360 Magazine got the chance to pilot the new Rolls-Royce Cullinan in a glamorous royal violet. This new edition takes the prize for being one of the most deluxe SUVs on the market, defining the post-opulence of the brand.

Priced at about $340,350, the massive machine encompasses greatness, class and refinement. This bespoke vehicle focuses on the purest craftsmanship by retaining the same DNA as its brothers and sisters. Its name comes from the exquisite Cullinan diamond, so it is clear that wealth is featured in all fields.

During a sunset in Malibu, 360 Magazine was pleased to witness the extravagance of the SUV first hand and was able to record its faultless driving capabilities. A film, by Jeff Langlois, is featured on both our Instagram and YouTube and exhibits the impeccable excursion from a birds-eye perspective.

Design

The skeleton is a perfect marriage of sophistication and power, bringing a classic SUV composition to an all-new level. The striking purple exterior ensures travelers will arrive poshly to any event. The panoramic glass roof is designed for a sensation of the outdoors, while the privacy glass allows passengers to remain discreet. Twenty-two-inch wheels, partly polished to two spokes, allow effortless driving while remaining tasteful.

Every interior of the vehicle is not only exquisite, but unique because of the customizable characteristics the driver can choose to meet all their desires. The cabin is equipped with leather seats and sheep wool carpets. Its interior details are decorated with delicate wooden trim and moulded aluminum accents.

Technology

The Rolls-Royce Cullinan has the most current technology that perfectly correlates with the ride’s complex elements. With a spacious back seat, buyers can select the Center Console option that allows passengers sitting in the back to activate a massage feature. With this option, the middle seat has been replaced with a central console which features a cooling tray, perfect for holding champagne flutes or a whiskey carafe.

All models possess a large tactile infotainment system and Apple CarPlay. There is an available entertainment option for the backseat which boasts a 12.0-inch screen so the backseat riders will never grow bored. This model is also equipped with a WiFi access point and a custom audio system with 18 speakers. Of course, the interior roof can feature the classic Rolls-Royce star-studded ceiling which dazzles anyone who receives the honor of being a passenger.

Performance

With a 6.7-litre twin-turbo V-12 engine, the car delivers 563 horsepower noise-free. Thanks to the unique soundproofing glass, the drive is quiet in all terrains. The silent yet powerful engine allows a fast and enjoyable journey. According to Car and Driver, it can reach a speed of 60 mph in only 4.5 seconds.

The Cullinan is equipped with all-wheel drive and is able to tackle the most difficult terrain, ideal for steep driveways. The air suspension alongside of a road-scanning camera allows the vehicle to adjust its height to avoid road imperfections.

Safety

The beautifully developed vehicle not only looks gorgeous, but has safety features that will make riders feel secure. The car has driver assistance technology, including night vision. It also includes a standard forward-collision warning with automated emergency braking, a standard lane departure warning with lane support, and a standard adaptive cruise control.

More safety features include blind-spot detection, information about speed limits, approaching pedestrians and preventing rear-end collisions. These components ensure all riders’ safety and have been designed by experts for reliability.

Ergonomics

The all-around aspects of the Rolls-Royce Cullinan combine to deliver the ultimate in comfort and efficiency. The V-12 engine uses 12 mpg when driving in the city and 20 mpg on the freeway. This exceeds the Bentley Bentayga and the Mercedes-AMG G63, both in the same category. With an 8-speed automatic transmission, driving at ease is this automobile’s responsibility. It has 571 horsepower at 5000 rpm and 627 lb-ft of torque at 1600 rpm. Not only is this vehicle designed with panache, but it has been constructed tactically to be capable and dynamic. Drivers will be enamored by this magic carpet ride while clawing to the road. A limited warranty that covers four years and unlimited mileage is included, so you never need to stress about upkeep.

Legacy

Embodying precision, this is a top for everyone who wants to drive a luxury SUV, no matter who you are. Celebrities like Kylie Jenner, Justin Bieber, Jennifer Lopez and 50 Cent were all seen cruising with the vehicle, proving this brand is supreme. From a young, savvy business person to a prosperous family with a toddler and a pooch, this lavish, well-rounded mode of transportation appeals to everyone.

Pre-order.

Rolls-Royce Photograph for 360 Magazine via Jeff Langlois
Rolls-Royce Photograph for 360 Magazine via Jeff Langlois
Rolls-Royce Photograph for 360 Magazine via Jeff Langlois
Mercedes Hotwheel illustrated by Mina Tocalini for 360 MAGAZINE.

Mercedes-Benz Drops in US Luxury Car Sales

By Nica San Juan

It was a close race right to the finish line for the top luxury car brands in the US in 2020. For the second consecutive year, BMW clinched the top spot.

According to the research data analyzed and published by Stock Apps, the Bavarian automaker sold a total of 278,732 units during the year. Compared to its 2019 tally, that marked a 17.5% sales decline. Its best-selling model was the X3, which posted 59,941 unit sales.

The Munich-based company had a strong Q4 2020, contributing significantly to its crossing the finish line in the first place. During the three-month period, it sold a total of 98,750 cars. Thanks to this impressive rebound, BMW’s unit sales in Q4 2020 were a mere 2% lower than Q4 2019.

German rival Mercedes-Benz sold a total of 274,916 units in 2020, marking a decline of 13% year-over-year (YoY). Just like BMW, Mercedes too had SUVs in the lead, with the GLC-Class selling 52,626 units during the year.

Generally, Mercedes’ SUV lineup had a strong year in the US accounting for close to 65% of total annual sales. However, Mercedes was not the second best-selling premium brand. The honor went to the Japanese brand Toyota Lexus, which sold 275,041. There was a difference of only 125 units between the second and third best-sellers.

Compared to the two German brands, Lexus had the best year in terms of percentage decline, dropping by 7.7% only. Lexus RX was its top-selling model, posting 101,059 unit sales, almost as much as BMW and Mercedes’ best-selling models combined.

Audi took the fourth spot on the list of best-selling luxury brands in the US. With a total of 186,620 unit sales, the automaker posted a 17% YoY decline. Rounding up the top five was Cadillac with 129,495, down by 17.1% from 2019.

Volvo was in the sixth position, the only US luxury brand to post a percentage increase in sales. It sold 110,129 units, marking a 1.8% increase YoY. Lincoln sold 105,410 units (-6.1%), Infiniti 79,502 (-32.5%) and Porsche 57,294 (-7%).

Mercedes-Benz Clinches Top Spot Globally with 2.16 Million Unit Sales

On a global scale, Mercedes-Benz narrowly outpaced BMW to secure the title of the best-selling luxury vehicle brand worldwide in 2020. It was the fifth consecutive year in which Mercedes beat its archrival and topped the ranks.

Over the 12-month period, it sold a total of 2,164,187 units according to Auto Industriya. The figure marked a decline of 7.5% over 2019 when it sold 2,339,562 units.

It is worth noting that while its sales in North America and Europe sank compared to 2019, the Asia Pacific market saw a 4.7% increase. China was the major force behind the uptick as it had a sales increase of 11.7%.

The GLC was its best-selling model during the year, moving a total of 320,000 units. Mercedes reported a 12.9% increase in SUV and crossover sales during the year. For its all-new S-Class, there are more than 40,000 customers on the waiting list.

On the other hand, BMW was the world’s second best-selling luxury car brand, falling 136,000 units behind the #1. It posted a slightly lower decline in sales, -7.2% YoY, with a total of 2,028,659 units sold. Audi took a distant third spot with 1,692,773 unit sales in 2020 and a decline of 8.3% YoY.

Li Auto Deliveries Soar by 530% in December 2020

Mercedes, BMW and Volkswagen’s Audi have had over 60% of China’s luxury car market under their control for years according to Bloomberg. But while the Chinese market drove their growth in 2020, they ceded share to Tesla and electric upstarts, Nio and Li.

Nio delivered a total of 43,728 electric vehicles (EVs) in 2020, marking an increase of 113% YoY according to Inside EEVs. These included 27,945 ES6s, 10,861 ES8s and 4,922 EC6s. The automaker launched its first EV sedan, the ET7 on January 9, 2021.

As of mid-December 2020, Li Auto announced cumulative sales of 30,000 units year-to-date (YTD). In December 2020 alone, the upstart delivered 6,126 vehicles, an increase of 530% YoY. Q4 2020 saw a total of 14,464 deliveries from the automaker.

In response to the growing threat from these brands, the aforementioned German car brands are rapidly expanding their offerings of electric vehicles. Daimler is planning to launch four purely battery-powered EV models in 2021, including the EQA compact set to launch in January. Meanwhile, BMW is planning to double its offering of pure EVs and hybrids to 25 by 2023.

In total, Mercedes sold 160,000 EVs in 2020, compared to BMWs 193,000. Audi was far behind the two with 47,000 deliveries of its e-tron SUVs.

PureAir fine dust particle filter roof box

MANN+HUMMEL and ALBA Group Tackle Vehicle Emissions

At the start of 2020, filtration specialists, MANN+HUMMEL, and global recycling and environmental services company, the ALBA Group, joined forces to launch a pilot project with the aim of significantly improving air quality standards in Singapore. As part of a series of innovative measures developed by the ALBA Group for the city-state, the company’s recycling trucks were fitted with PureAir fine dust particle filter roof boxes from MANN+HUMMEL.

The partnership proved very successful and the two companies now plan to fit more of the ALBA fleet with PureAir roof boxes. The hope, ultimately, is that the technology can be rolled out to wider markets. The roof box design is well suited to trucks and lorries because they generally operate at lower speeds in environments where there is a high concentration of particulate in the ambient air. These are the ideal performance conditions for the roof box, which means these products can significantly reduce emissions from these vehicles.

“Although electric vehicles are becoming increasingly prevalent worldwide, particulate emissions are still a major problem, especially in cities,” explains Franck Bento, Director of Sales for New Products at MANN+HUMMEL. “Our technology can make a real difference in tackling this problem, so we’re excited to continue our partnership with the ALBA Group and help them install more of our roof boxes in the near future,” he continues.

“It’s vital for us that we protect our environment and preserve our natural resources,” explains Thomas Mattscherodt, Head of Project Management Office at ALBA W&H Smart City Pte Ltd in Singapore. “In 2019 alone, our recycling operations saved 32.3 million tonnes of primary raw materials and reduced greenhouse gas emissions by more than 4.2 million tonnes compared with producing the same materials from scratch. We’re always looking for ways to reduce our environmental footprint and the PureAir fine dust particle filters provide a really effective way of reducing the particulate pollution generated by our trucks on their rounds.”

PureAir fine dust particle filter for buses and lorries

The PureAir roof box is a great solution for buses, lorries and other similar use cases. The built-in filter elements are extremely energy efficient. The low flow resistance maximizes the volume of air passing through the filter and guarantees excellent filtration results. In fact, the filter removes over 90% of PM10 particles – that is particles measuring 10 micrometers or less in diameter – from the ambient air. The standard filter element is a PM10 design, but other filters are available on request.

Fans also increase the flow of air through the filter by drawing in ambient air in addition to the airflow generated by the moving vehicle. So even when the vehicle is stationary, the roof box continues to filter particulate out of the ambient air. This low-energy design makes the roof box a very sustainable solution.

Moreover, customers have the option to customize the outside of the roof box with their own company branding or advertising material. As well as working to optimize the aerodynamics, size and efficiency of this product, MANN+HUMMEL has also developed new versions of the technology, including its concept for integrating particulate filters into the front end of cars, which it showcased at the IAA International Motor Show in Frankfurt in 2019.

About MANN+HUMMEL

MANN+HUMMEL is a leading global expert in filtration. The Ludwigsburg-based group develops filtration solutions for vehicles, industrial applications, clean air in indoor and outdoor spaces as well as for the sustainable use of water. In 2019, over 22,000 employees at more than 80 locations worldwide generated a turnover of EUR 4.2 billion. Products include, amongst others, air filter systems, intake systems, liquid filters, technical plastic parts, filter media, cabin filters, industrial filters and membranes for water filtration, sewage treatment and process applications.

You can find further information on MANN+HUMMEL at https://www.mann-hummel.com/

Land Rover Defender Illustration Shot by Kaelen Felix for 360 Magazine

2021 Land Rover Defender

Craftsmanship with Capability

By Emily Bunn x Vaughn Lowery

Reimagined after 70 years of innovation and improvement, the newest model of Land Rover’s Defender 110 honors the company’s history of creating safe and reliable vehicles, with a new-found attention to detail and design for the 21st century.

At CES 2021, Chief Design Officer of Land Rover, Gerry McGovern, spoke about the Defender 110 and said,

“The new Defender is respectful of its past but is not harnessed by it …. This is a new Defender for a New Age. Its unique personality is accentuated by its distinctive silhouette and optimum proportions, which make it both highly desirable and seriously capable – a visually compelling 4×4 that wears its design and engineering integrity with uncompromised commitment.”

Whether you’re off-roading, looking to pick up some necessary lockdown supplies, or traveling to see friends and family, the Defender promises to get you to your destination safely. Here at 360 Magazine, we recently took the luxurious yet rambunctious 2021 Land Rover Defender for a test drive, and were impressed by the car’s capabilities and curb appeal. We took the vehicle out for a spin to retrieve must needed supplies from various retailers including Home Depot, PetSmart, and Michael’s Art Supplies, shoot emerging recording artist LaJUNE, and pop in on my son and mother after they recovered from COVID-19 for some much needed fun. During all of these getaways, the Defender’s breaks dug deep into the asphalt at stop signs and hugged tight corners. All of the passengers felt safe and secure in the vehicle which operated with control and ease throughout all of our adventures.

Other recently released vehicles– such as the Mercedes Benz G Class, Toyota 4Runner, and Jeep Grand Cherokee– all pale in comparison to the Defender’s sleek design and driving capability, crafted with commitment to your safety and pleasure.

Design

The Defender’s doesn’t put style over substance as its incredible capabilities match its dazzling curb appeal. Immediately upon viewing the available Indus Silver, Gondwana Stone, or Pangea Green paint jobs shine with a glimmer of affluence and sophistication and compliment the vehicle’s constructivist, modular interior. A magnesium cross bar beam has been installed both for its reductive design and durability that it grants to the vehicle’s body. Beautiful alpine lights in the rear of the vehicle allow for an open-air design from floor to roof. The large panoramic sunroof in the car cabin makes the vehicle feel even more spacious by letting in even more light.

Additionally, the second row of origami seats can fold down to allow even more room inside the car cabin. With these seats folded down, the Defender 110 offers a total storage capacity of 78.8 cubic feet, or 36.2 cubic feet with the second row of seats positioned upright. Deep pockets on the back doors, baskets on the side doors, and a lockable 1.5-gallon glove box each allow for easy access to storage inside the vehicle.

Designed to maximize storage, users can lift up the floor to reveal a hidden storage bin equipped with a tool kit. In the trunk, a clip-in, textured floor design designed for rugged use covers the floor and the backs of all of the seats. This load space lets users transport the treasures and grit of your outdoor adventures, and can be hosed off or machined washed once arrived at your destination.

As you’re cruising down the road, the car’s all terrain, blackout tires will transport you on a smooth ride to any destination you can dream of, and in case of emergency, a full-size spare tire is mounted on the rear of the vehicle. The wheels come in several available sizes (in): 18 x 8.0, 18 x 8.0, 20 x 8.5, 22 x 9.0. Additionally, the rear of the vehicle possesses advanced tow assist and an ultra-strong tow hitch receiver with a maximum towing capacity of 8,201 lbs.

Technology

The new Land Rover Defender 110 offers the world’s first dual-modem, dual eSIM design, manufactured to enhance efficiency and function. Furnished with the Pivi Pro infotainment system in the vehicle’s dashboard, the system alerts drivers with Software-Over-The-Air (SOTA) updates, and lets users stream music and operate applications with CloudCar technology. CloudCar technology allows for drivers to safely and seamlessly incorporate their digital lives into their driving– drivers can dial into meetings, store calendar invites, and stream music services like Spotify, TuneIn, and Deezer with ease.

Further, a 10-inch high-resolution touchscreen allows drivers precise control over the vehicle with a digital speedometer display. Everything a driver needs to adjust is easily accessible. Other capabilities include driver assist, advanced off road, and standard off road standard packs. This model also offers Bluetooth, Android audio, and Apple CarPlay, so you can stay connected with those you hold close, no matter how far away they are.

And if you are embarking on an ambitious road trip to see your far-away family? The Defender 110 offers six standard speakers, or an optional Meridian sound system with subwoofers, so you can keep the beats bumping. Wherever you go, Smart Voice Guidance technology will optimize routing to get you to your destination most efficiently.

The Defender is equipped with AC power, so you can power accessories (such as a cooler) from remote locations. Wherever you go, the advanced technology and luxurious experience of driving of Land Rover Defender 110 stays with you.

Performance

Equipped with all-wheel drive, this off-road vehicle can handle all landscapes. The Defender’s auto-functionally Terrain Response 2 and ClearSight Ground View technologies can recognize different types of outdoors terrain and adjust the vehicle accordingly. Whether you are driving through the desert or tundra, the Defender promises the same deluxe driving experience. With a built-in hydraulics system, the Defender is able to be raised or lowered over whatever external grit you encounter, protecting the vehicle and its occupants against a single scratch. The Defender’s Response 2 technology grants intelligent off-road technology to drivers, optimizing traction in various outdoors environments.

Beneath the hood, the Defender is equipped with both dual turbocharged and supercharged Inline 6 engines, and a 48-volt hybrid system. The Defender offers a permanent magnet electric motor. With such a powerful system, the Defender can put out 396 peak horsepower at 5,500rpm, and 406 pound-feet of torque at 2,000-5,000rpm. The vehicle also boasts an 8-speed automatic transmission and dual-range gearbox. The fuel economy of the Defender is also impressive, with 1t MPG in the city, or 20 MGP on the highway. The 2021 Land Rover Defender is expedition ready wherever you wish to go, while assuring that safety and comfort come along for the ride.

Safety

Engineered without compromise, the Defender commits to the utmost safety of its users. Land Rover’s 2021 Defender comes with driver assist, which includes emergency braking, lane keep assist, traffic sign recognition, cruise control, speed limiter functions, driver condition monitors, and front and rear parking aids. The vehicle’s 3D Surround Camera system, developed with Bosch, is equipped with four wide-angle HD Cameras that provide a 190-degree field of view– a 50-degree wider field of vision when compared to traditional rear-view mirrors. This system includes a 3G bits/s video backbone and 14 ultrasonic sensors, which makes backing up into the smallest of spots effortless. Even if your trunk is full, the Defender is equipped with a digital rear-view mirror for increased visibility.

Best of all seat pretensions and front-impact, side-impact, and overhead airbags have been installed to protect passenger’s heads and torsos in case of a crash. To further ensure the safety of its occupants, the Defender protects its passengers with a security system designed to anticipate and detect unwanted vehicle intrusion.

Ergonomics x Additional Features

At a modest MSRP of $62,250, the Defender offers luxury and sophistication to anyone ready to get behind its wheel. Upon purchase, there are four optional accessories packs that allow users to specifically tailor their Defender experience: the Explorer Pack, Adventure Pack, Country Pack, or Urban Pack. The Land Rover Defender 110 drives users to experience new landscapes of life, during a time while everyone else is staying inside. Accoutered with a pop-up roof tent accessory, the Defender is ready to travel with you wherever you go, whether it be on an outdoors expedition or just a short trip to the grocery store.

The Land Rover Defender 110 model will be released for sale in the U.S. in early 2021.

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Polestar 2 illustration by Kaelen Felix for 360 MAGAZINE

2021 Polestar 2

Polestar Cars has just announced the formal pricing of the Swedish brand’s first pure electric car, the 2021 Polestar 2. The electric performance fastback has an MSRP of $59,900 in the United States.

The MSRP of the Polestar 2 is below state incentive thresholds in critical markets such as California and New York. Additionally, this price enables state rebates of approximately $2,000 in certain states*, for total tax incentives of up to $9,500 when combined with the federal electric vehicle tax credit.**

“We are quite enthusiastic to announce the U.S. pricing for the Polestar 2,” said Gregor Hembrough, Head of Polestar USA. “The MSRP is lower than we originally targeted, and will be extended to all of our current reservation holders.”

“With an online purchase option, lower pricing, considerable tax incentives, and production already underway, the Polestar 2 is well-positioned for a successful entry into the U.S. market,” continued Hembrough. 

Polestar also announced option pricing for the Polestar 2 depending on which add ons someone hopes to add to the car. The performance pack comes in at $5,000 and the Nappa Leather Interior is priced at $4,000. The stunning 20-inch Alloy Wheels and the Metallic Paint Colors both come in at $1,200.

This vehicle is priced in the same range as the 2021 Tesla models that have been released. The 2021 Tesla Model Y is starting at $49,990 and the 2021 Tesla Model S is priced beginning at $69,420. The current average price for an electric car is around $55,600, so the Polestar 2 falls right on par with this average. 

The Polestar 2 arrives with 408 hp and 487 lb.-ft. of torque, very powerful for an electric car. The vehicle also features all-wheel drive and a 78 kWh battery pack, which enables considerable EV range. The car has an MPGe of 96 in the city and 88 on the highway.

The Polestar 2 is also the first car in the world to feature a built-in infotainment system powered by Android, featuring voice command via the Google Assistant, Google Maps with EV charging support and app downloads via the Google Play Store. The car features innovative technology throughout. The interior of the hatchback is modern yet minimal creating an opulent feel for passengers.  

The Polestar 2, which began production in late March, has already begun delivery to U.S. reservation holders in summer 2020. With a digital retail model, the Polestar 2 is available to purchase on Polestar.com.

In order to replace car dealerships, the brand will soon open physical retail showrooms—Polestar Spaces—where non-commissioned Polestar Specialists will be able to assist customers with product information and test drives. Polestar Spaces are designed specifically to allow people to explore the cars without the pressure of committing to a purchase. The first of these locations have opened in California and New York as of late summer 2020, and the next additional locations are currently set to open in Denver and Austin. 

The Polestar 2 is available for sale in all 50 states and Polestar will announce lease and retail finance options for the vehicle in the near future.

In the pursuit of accelerating sustainable mobility, Polestar, the electric performance car brand, today released a multi-episode video series featuring Golden Globe winner Oscar Isaac. A champion for climate justice, Isaac delves deeper into Polestar innovations which aim to improve today’s society, and that of the future.

In partnership with The Wall Street Journal, “Making aNew” is a five-part mini docuseries which seeks the truths behind Polestar’s ethos and advancements in sustainability, electrification and performance. The video series is available to view today at www.polestar.com/us/making-anew.

“As the automotive world moves to electrification, important terms such as sustainability and clean energy are becoming generic slogans with diminished meaning,” said Oscar Isaac. “After learning about the company, I feel better about driving a Polestar because the brand is transparent about how its cars are produced, accountable for its impact on the planet and taking action to truly offset the footprint of its vehicles.”

Since the launch of the brand in 2017, Polestar has become synonymous with the development of new technologies, harnessing refined performance and incorporating unconventional materials in the development of its vehicles.

More recently, the brand began publishing detailed climate impact reports of its electric vehicles as they leave the production line, aiming to be the most transparent company in the automotive industry. As a proof point of this pledge, Polestar has published a full lifecycle analysis of the Polestar 2 Electric Fastback, and will release its first annual sustainability report in March of this year.

“We are determined to be the guiding star for our industry, accelerating the shift to more sustainable mobility. Innovation, clean energy, circular materials and transparency are areas of particular focus. A great example of this is the use of blockchain to improve the accountability of our cobalt supply chain,” said Fredrika Klarén, Head of Sustainability at Polestar. “Collaborating with visible activists like Oscar, who are as passionate about carbon-neutrality as we are, will help raise awareness and understanding, paving the path for a more sustainable future.”

About Polestar

 

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and retails its vehicles in ten global markets across Europe and North America, and in China.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 609 hp, 738 ft.-lb. and an electric-only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. Polestar 2 launched in 2020 with an all-wheel-drive electric powertrain that produces 408 hp and 487 ft.-lb., with a maximum range of 233 miles EPA (292 miles WLTP).

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

2021 Polestar 2 Image 3
2021 Polestar 2 Image 2
2021 Polestar 2 Image 1

*All tax information is current as of April 15, 2020. Government incentives are for informational purposes only and subject to change without notice, nor are within Polestar’s control. Incentive programs are offered and administered by government agencies. Eligibility and availability vary. Visit your state program’s website for the most up-to-date information on availability and redemption requirements. Your eligibility for income tax credits depends on your personal tax situation. Polestar encourages consulting with your tax advisor for details.

 

**The IRS offers a Qualified Plug-In Electric Drive Motor Vehicle Tax Credit of up to $7,500 on the purchase of qualifying vehicles. This is not tax advice. Consult your own tax advisor for details.

H. R. OWEN BUGATTI WELCOMES TWO RACING LEGENDS TO ITS WORKSHOP

H.R. Owen Bugatti has been entrusted with the care of the last ever racing Bugattis; two unique EB110s campaigned during 1994, 1995 and 1996. The extremely rare cars, two of around 150 built in total, arrived at H.R. Owen Bugatti Service in London for their routine annual maintenance, to be cared for alongside the team’s array of Chirons and Veyrons.

The EB110s are two enormously complex cars, both based on the later EB110 SS, powered by a quad-turbocharged 3.5-litre V12 engine, delivering around 600hp through an advanced all-wheel-drive system. And while they’re each built around a very similar formula, they were designed to race under very different conditions.

The iconic blue car, EB110S LM, was built to race at Le Mans 24 Hours in 1994, on the 55th anniversary of Bugatti’s last win at the event. Having been completed in less than six months, the car looked set for a successful race, regardless of having five turbos changed and a fuel tank leak. In fact, it looked as though a top-five finish was likely until a suspected tyre blowout ended EB110 LM’s race with just 45 minutes remaining.

The silver car, EB110S SC GTS-1 was destined to race in the North American WSC GT series, and has a few subtle revisions over the LM, including a slightly raised ride height, reorganised cockpit and adapted bodywork. In 1995, it recorded a fifth-place finish at Watkins Glen and sixth-in-class at Sears Point before looking on track for a successful Daytona 24 Hours race before stopping short of the finish line with transmission issues.

Since their racing days, both EB110s have led busy lives with their passionate owner; EB110 SC GTS-1 appeared in photos for the launch of the Centodieci, while EB110 LM appeared in promotional materials created for the race-bred Bugatti Bolide.

H.R. Owen CEO, Ken Choo, said: “Caring for a Bugatti is unlike caring for any other type of performance vehicle; the world’s most advanced materials and technologies combine to create a car that pushes the boundaries of speed and usability. Looking after any Bugatti is a privilege, but to be responsible for the maintenance of the last ever Works racing Bugattis is extremely special. It speaks volumes of the expertise of our Service team and our advanced facility that our customers trust us not just with their Chirons and Veyrons but also with priceless pieces of Bugatti history like these two racers.”

About H.R. Owen Bugatti Service

H.R. Owen is the only Bugatti Partner of Excellence in the UK, with a dedicated boutique in the heart of London’s Mayfair and the advanced Bugatti service centre in North Acton, London. Entrusted with the repair and maintenance of the most advanced performance cars in the world, H.R. Owen Bugatti Service is staffed by the UK’s most experienced Bugatti technicians with over 22-years joint experience.