Posts tagged with "cars"

Bugatti via Bugatti for use by 360 Magazine

Bugatti Ending Chiron Production

With global demand for the Bugatti Chiron surging in Q3 2021, production of the limited run of 500 has now entered its final phase. Fewer than 40 Chiron models remain available to order, in a Chiron Pur Sport or Super Sport model, rounding off a remarkable era of Bugatti’s history

The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing.

Four years since the very first of 500 bespoke units left the Atelier in Molsheim, the Chiron now enters its final production phase in Pur Sport and Super Sport form only, with less than 40 build slots left to be allocated. The final units of the Chiron and Chiron Sport are already being handcrafted, or scheduled to be built at Bugatti’s Molsheim Atelier, making way for the final encore of the Chiron era.

Since its highly anticipated reveal at the Geneva International Motorshow in 2016, the global success of Bugatti’s most recent hyper sports car platform has been unprecedented. 18 months after its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum has continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.

With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.

Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.

“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”

Hitting the ground running

Throughout its lifetime, the Chiron has collected a multitude of accolades for its design and performance capabilities, solidifying its position in automotive history as one of the all-time greats. With a peak power output of 1,500 PS-a record for a series-production vehicle-1,600 newton meters and a host of surplus technological innovations, the Chiron redefined the pinnacle of automotive engineering in the 2010s. Sprinting from 0 to 100 km/h in 2.4 seconds, 200 km/h is reached in 6.1 seconds, with the 300 km/h mark achieved in 13.1 seconds.

The Chiron wasted no time in securing its first production car record in 2017, setting a new 0-400-0 km/h world record in a mere 41.96 seconds – the fastest time ever reached and officially measured at the time. Continuing a run of unrelenting success, just two years later, the Chiron reached speeds once thought to be unreachable by a road car. A near production prototype derivative of the hyper sports car surpassed the magic 300 mph limit with a speed of 304.773 mph (490.484 km/h)-a world record that stunned the automotive world and secured the Chiron’s status as an unquestionable automotive legend.

Building on a winning formula

Joining the Chiron family in 2020, the Chiron Pur Sport built upon the exceptional Chiron foundation to offer customers a truly uncompromising hyper sports car that is optimized for dynamic agility and downforce. With an entirely new aerodynamic, transmission and weight configuration, the Chiron Pur Sport effortlessly delivers the pin-sharp handling of a thoroughbred, hitting apexes in its stride. A 50-kilogram weight reduction and firmer suspension, combined with a 1.90 meter rear wing and close-ratio transmission mean the Chiron Pur Sport radiates connection and feel between driver and road surface.

2021 saw the unveiling of Bugatti’s latest masterpiece–the Chiron Super Sport–which alongside the Pur Sport will make up the final 40 units of Bugatti’s 500-strong Chiron production run. As the quintessence of luxury and speed, the Chiron Super Sport has been designed to embrace supreme longitudinal speed without compromising luxury and comfort. 

As such, the Chiron Super Sport is regarded as the ultimate Grand Tourisme, capable of crossing continents in a heartbeat. Defined by its longtail design, the Super Sport achieves extreme levels of aerodynamic efficiency, enabling the hyper sports car to reach speeds of up to 440 km/h. With an upgraded version of the renowned Bugatti 8.0-liter W16 engine, the Super Sport outputs 1,600PS – increasing power by 100PS over the base Chiron.

Rolls Royce image for use 360 Magazine

Rolls-Royce Boat Tail Makes Public Debut

COACHBUILT MASTERPIECE BOAT TAIL MAKES GLOBAL DEBUT AT VILLA D’ESTE

  • Unique coachbuilt ‘Boat Tail’ makes its first-ever public appearance at the prestigious Concorso d’Eleganza Villa d’Este on 2 & 3 October 2021
  • Boat Tail on view to guests and media for two days only on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este, on the shores of Lake Como, Italy
  • Exhibited four years after the first coachbuilt Rolls-Royce of the modern era, Sweptail, was launched at the same event in 2017

“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before. The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.

“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalisation and contemporary patronage provide essentially limitless possibilities.”Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce‘s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. It will then be available for guests and journalists to view for two days only, before returning to the privacy and seclusion that have surrounded it since it was formally revealed in May 2021.

Images of the car have been shared and admired around the world; however, this is the first time Boat Tail itself has been displayed in public. It is a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary Bespoke detailing, which were designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.

Boat Tail marks a seminal moment in the annals of Rolls-Royce, demonstrating the marque’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first coachbuilt Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.

Boat Tail represents a pivotal moment for the wider luxury goods sector.  As a truly hand-built, one-of-a-kind creation, in which both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

First staged in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este is one of the most important and glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1to 3 October 2021, with Boat Tail presented to the world, for the first time, on 2 and 3 October only.

Rolls Royce image for use 360 Magazine

Rolls Royce image for use 360 Magazine

ROLLS-ROYCE SPECTRE: FIRST FULLY ELECTRIC CAR

A PROPHECY FULFILLED, A PROMISE KEPT, A REMARKABLE UNDERTAKING UNDERWAY

ROLLS-ROYCE MOTOR CARS ANNOUNCES FIRST FULLY ELECTRIC CAR, SPECTRE, COMING IN 2023

In an historic announcement, Rolls-Royce Motor Cars announced today, that on-road testing of its first fully electric motor car is imminent. In announcing this seminal moment for the marque, Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös, said:

“Today is the most significant day in the history of Rolls-Royce Motor Cars since 4 May 1904. On that date, our founding fathers, Charles Rolls and Sir Henry Royce, first met and agreed that they were going to create ‘the best motor car in the world’.

“Using the most advanced technology available to them at the time and by applying their remarkable engineering minds, these two pioneers elevated early internal combustion engine cars, from noisy, uncomfortable and rudimentary means of transportation, by setting a completely new benchmark of distinction.

“The cars they created, introduced to the world a true luxury experience and secured for Rolls-Royce the ultimate pinnacle position that it continues to occupy, unchallenged, to this day. The marque has continued to define the very best in internal combustion motoring for more than a century.

“Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”

A PROPHECY FULFILLED

“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting.

“However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.

“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.’

“Charles Rolls’ prophecy has been the subject of constant consideration during the marque’s Goodwood era. But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now.

“Now is the time to change the course of the future of luxury.

“We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we at Rolls-Royce call ‘waftability’.

“At Rolls-Royce, we have been experimenting with an electric powertrain for some time. In 2011 we revealed 102EX, a fully operational all-electric Phantom. We followed this in 2016 with our fully electric 103EX, which represented our vision for the marque several decades into the future.”

A PROMISE KEPT

“These extraordinary products prompted a huge amount of interest in electric powertrain technology amongst our clients. They considered it as the perfect fit for Rolls-Royce. And, over the past decade, I have been repeatedly asked, ‘When will Rolls-Royce go electric?’ and ‘When will you produce your first electric car?’

“I answered with an unambiguous promise: ‘Rolls-Royce will go electric, starting this decade.’ Today, I’m keeping my word.”

A REMARKABLE UNDERTAKING

“Charles Rolls’ prophecy and my promise have led us to a seminal moment for the marque. Rolls-Royce has embarked on an historic and unique undertaking, which today becomes a reality. Our designers and engineers have worked relentlessly to bring us here: we are now ready to commence road-testing of the first all-electric Rolls-Royce in history.

“This fundamental change in our powertrain technology requires that we challenge every single aspect of the product before we offer it to the most discerning and demanding individuals in the world – our Rolls-Royce clients.

“To do this, we have conceived the most demanding testing programme in Rolls-Royce’s history. We will cover 2.5 million kilometres – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit.

“You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future.”

TRULY FLEXIBLE ARCHITECTURE OF OUR OWN

“In 2017, we debuted Phantom, and with it the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe that would underpin all forthcoming Rolls-Royce motor cars. This unique technology – developed for Rolls-Royce by Rolls-Royce and reserved for the marque’s exclusive use – was created to form the foundation of not just different internal combustion engine models, as it now does with Cullinan and Ghost, but models with completely different powertrains.

“To this end, our forthcoming electric car benefits from the Rolls-Royce architecture and therefore the extraordinary experience of a Rolls-Royce on the road. Free of any group platform sharing strategy, we were able to integrate our plans for an electric powertrain into the architecture’s initial design and ensure that this extraordinary new product meets the extremely high expectations of our clients.”

A NEW NAME: A NEW LEGACY

“This Rolls-Royce is the fulfilment of a prophecy and it represents a promise kept as we embark upon a unique undertaking. It is the beginning of a new legacy for our brand. In that spirit, we have decided on a completely new name for this car. A name that is as powerful and evocative as the nameplates that have served us so perfectly for the past century – names like Phantom, Ghost and Wraith. It’s a name that perfectly fits the ethereal and other worldly environment within which our products exist – a name that we have reserved especially for this moment: Spectre.

“Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.

“This name perfectly matches the extraordinary Rolls-Royce that we are announcing today – a motor car that makes its presence felt before disappearing into a world inaccessible to all but the very few. As a quintessentially British brand, we have selected the British spelling, however the meaning is universal.

AN EXTRAORDINARY FUTURE

“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.

“Spectre is the living fulfilment of Charles Rolls’ Prophecy. My Promise, made on behalf of Rolls-Royce Motor Cars, is kept. Now we begin a remarkable undertaking. I am proud that we will continue to propel the world’s most progressive and influential women and men into a brilliant, electrified future.”

Find out more about Spectre here.

Aston Martin image from Ben Lewis at Influence Associates for use by 360 Magazine

Aston Martin – No Time To Die Edition

The Little Car Company, Aston Martin and EON Productions today announced the launch of a No Time To Die special edition Aston Martin DB5 Junior. Inspired by the 25th James Bond film, No Time To Die, released in cinemas from September 30, the film sees the return of the iconic Aston Martin DB5. This unique collaboration with The Little Car Company has created a gadget-laden collector’s item. The two-thirds scale version of the original comes with a fully electric powertrain.

Specifications

The No Time To Die edition will pay homage to the rich shared history of the brands, with Silver Birch paintwork, Smiths instruments, individually numbered chassis plates, and complete with Aston Martin badging. In true Bond style, this special edition boasts even greater power and range over the standard DB5 Vantage Junior, giving it a higher level of performance.

After extensive development and months of collaboration between the three companies, the car is a truly authentic homage to both the Aston Martin and 007 brands. The original Aston Martin DB5 was 3D-scanned for reference, allowing a completely accurate reproduction. Whilst some elements of the car have been replicated, such as the Smiths instruments on the dashboard, some elements have been reimagined for the modern era. The fuel gauge has been converted into a battery meter, while the oil temperature now monitors the motor temperature.

The No Time To Die Special Edition has been designed as a convertible, and not the fixed head coupe drove by 007. This is to offer seating for an adult and child side by side, allowing all generations of Bond fans to share the love of driving. With multiple driving modes and a range of up to 80 miles, aspiring secret agents should be able to escape any situation. There are also some secret ‘Easter Eggs’ hidden within the car for the lucky owners to find.

A quick-release steering wheel allows for a speedy entry and exit for the driver, and when they need to stop in a hurry, they can rely on both regenerative braking and high-performance Brembo disc brakes. Bilstein dampers and coil-over springs make sure the suspension can handle the performance squeezed into this two-thirds scale marvel.

No Time To Die Specification

James Bond’s Aston Martin DB5 has become a much-loved character in its own right. No Bond car would be complete without Q-style gadgets, and the Aston Martin DB5 Junior No Time To Die edition is no exception. 360 Magazine is pleased to see this big collaboration in a huge style. 

Chris Corbould OBE, the Oscar®-winning special effects supervisor, has worked on fifteen James Bond films since the early 1980s, and he consulted with The Little Car Company on the development of the car’s complex gadgets in miniature;

“When I saw the DB5 Junior in the flesh, I was amazed at how identical it is to the full-sized car – it’s stunning. It’s an amazing feat of engineering.”

All the gadgets are operated by individual controls in a hidden switch panel in the passenger door. At the push of a button, the headlights drop to reveal a twin set of simulated Gatling guns, complete with imitation barrel blasts and flashes.

As witnessed in the No Time To Die trailer, the skid mode comes in handy when caught in a tight spot. The No Time To Die special edition has a unique digital number plate activated through the hidden control panel.

Just like the original car, this special edition can produce a smokescreen to aid a successful getaway. Ejected through the rear ‘exhaust’, the smoke has a supply tank that supplies an hour of safe smoke before it needs topping up.

Although the DB5 Junior is not road legal, as an authentic Aston Martin model, every owner will receive automatic membership of the respected Aston Martin Owners Club. In addition, all clients will receive complimentary membership of The Little Car Club, allowing them to take part in exclusive events where they, their children, and their grandchildren can drive their DB5 Juniors on the most prestigious racetracks.

Ben Hedley, CEO of The Little Car Company, said: “Regarded as the most famous car in cinematic history, the gadget-laden Aston Martin DB5 awed audiences around the world over fifty years ago. Now, that story continues. As part of an exclusive partnership with EON Productions and Aston Martin, we have had the opportunity to create something truly unique for James Bond fans and collectors. We can’t wait to see the adventures these cars take with their owners.”

Bond fans worldwide are able to secure one of the limited-edition No Time To Die editions of the DB5 Junior by visiting 007junior.com. With only 125 cars being built, build slots are allocated on a first-come, first-served basis, by placing a fully refundable deposit.

Pricing for the car has been set at £90,000, plus local taxes. Existing Aston Martin DB5 Junior clients will be given the first refusal on upgrading to a No Time To Die edition, and remaining build slots will be allocated on a first-come, first-served basis.

Hot Wheels in Houston

The Hot Wheels Legends Tour presented by Mobil 1 headed to “Space City” on September 18 and was set to feature the most awe-inspiring garage builds from across the Southwest. This live, in-person event took place at a Houston-area Walmart Supercenter in Spring, Texas, where one lucky fan car will moved on in the competition for a chance to become a Hot Wheels 1:64 die-cast toy.

With only two finalist spots remaining for the U.S. and Canada, local Houston celebrities, including Trae tha Truth and DJ Mr. Rogers, joined Hot Wheels Designers Ted Wu and Bryan Benedict at the judge’s table to evaluate each entry based on authenticity, creativity and garage spirit.

“Houston is the perfect place to host the next live event stop in the tour, as its car culture is synonymous with customization,” said Ted Wu, Vice President and Global Head of Design for Vehicles at Mattel. “From candy paint to elbow rims, we look forward to seeing the biggest and baddest builds from across the Southwest.”

Fans also saw a limited-run of three (AND ONLY THREE!), fully custom, hand-painted Hot Wheels ’64 Lincoln Continental convertible “SLAB” die-casts modeled after Trae tha Truth’s personal vehicle, which were available for live auction at the event. All proceeds benefitted the Angel By Nature non-profit organization, founded by Trae tha Truth, which provides local aid to the most vulnerable individuals in Houston’s vibrant community, with an emphasis on families with underserved youth.

Hundreds of custom fan cars registered for the event, and onsite experiences and appearances by Hot Wheels Garage of Legends icons Twin Mill, Bone Shaker, Deora II and Midas Monkey guaranteed fun for the whole family.

As with other event champions, the Houston winner will advance to the Semi-Finals later this year and then possibly the Global Grand Finale for a chance to have his or her car inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold around the world. To date, North American winners include a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada; a custom aluminum racer named Lulu from Santa Fe, New Mexico; the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan; “Loosie,” a Miami-winning 1929 Ford Model A; and the Detroit-winning 1975 Opel Manta, along with the exoskeleton 2003 Nissan 350Z from San Mateo, California.

Upcoming Tour Dates include:

  • October 9: In-Person Event & Social Coverage from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels™ Legends Tour by visiting their site here

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.

Art by Mina Tocalini of 360 Magazine for use by 360 Magazine

Fabtech Conference 2021

By: Skyler Johnson

Coronavirus affected every single aspect of society, including factory labor. The Fabtech 2021 conference showcased the top metal forming brands in Taiwan, discussing the unique ways they were able to adapt to Covid-19. 

Mechalogix was the first company that spoke. They designed a system designed to lower labor costs through computers that actually monitor the performance of the machines and send back statistics to the operator, allowing the user to gain statistics from the strength of a saw blade to overall performance. If something needs to be replaced, the user will know, and a mechanic can be sent to the machine. But, no one needs to be watching the machines, which allows for a decrease in labor costs.

SEYI has developed a computer program that allows for users to interface with a lot of different aspects of the press, figuring out the analysis of the machine, including operation analysis and downtime analysis. Like with Mechalogix, the technology is able to send messages immediately to maintenance personnel.

Tailift has implemented a system to help in decreasing the time between taking orders and delivering products by using different web services that cut out the middleman between taking orders and delivering products, and have secured high speed internet and a strong firewall to do so. The company has also invested in technology including utilizing robot arms which help to increase efficiency and decrease maintenance costs

Da Jie is utilizing automated technology in order to avoid human cluster as a result of the pandemic, thus leading to more efficiency in production and 50% of the material being saved. SImilar to Tailift, the company uses robotic arms and other devices in order to save on cost. 

Ultimately, metal forming companies have implemented a lot of changes in order to deal with the pandemic, making their systems smarter and more efficient in the process. The pandemic has hurt everyone, but these factories were able to adapt.

Lexus Retreats In Motion image by Lexus for use by 360 Magazine

CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN

Lexus collaborates with a dynamic group of artists on original song, music video 

In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus Teammate™ Advanced Drive Technology found in the new LS500h, Remote Park and Plug-In Hybrid Electric technology on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine performance of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborate (for the first time) to create an original music track inspired by innovation and performance.

Titled “No Ceiling,” the track was created by three-time Grammy nominated, American record producers and songwriting duo Nova Wav, Korean-American R&B artist Audrey Nuna and Argentinian freestyle rapper Ecko, and is available on major streaming platforms. For the music video, renowned dancer and choreographer Zak Ryan Schlegel brought the song to life. Both the song and music video are live now at www.lexus.com/sparks.

“‘No Ceiling’ captures that limitless feeling you have when you’re driving and your favorite song comes on,” said Nova Wav, Warner Chappell Music songwriters. “We loved producing this track with Audrey and Ecko and seeing Zak’s moves. The energy of our collaboration comes through in the video and the commercials.”

“At Lexus, our inspiration comes from our guests, and this campaign beautifully showcases the very best of Lexus’ guest passions, energy and excitement,” said Vinay Shahani, vice president of Lexus marketing. “Prioritizing how our guests feel while driving and owning a Lexus is critical and provides the spark for us to develop cutting-edge features like our all-new multimedia system called Lexus Interface and Teammate™ Advanced Drive technology.”

While the “No Ceiling” music video provides an overall look at the collaboration, four :30 TV spots focus on the individual artists and songwriters. Each spot features an excerpt of “No Ceiling” and its inspiration:

  • Plug In, Play Loud” – Nova Wav listens to Audrey Nuna’s vocals while navigating city streets on electric power in the new 2022 NX plug-in hybrid vehicle.
  • Hands To The Sky” – Audrey Nuna’s lyrics take shape as she gets behind the wheel of the 2022 LS 500h, activating the all-new Lexus Teammate™ Advanced Drive technology.
  • La Via Rapida” – Warner Chappell Music’s Ecko is invigorated by the performance of the IS 500, crafting his verses as he pushes the throttle.
  • The Asphalt Stage” – Zak Ryan Schlegel brings a dancer’s perspective as he performs movements inspired by the NX 350h’s Remote Park, a function of Advanced Park.

The “Emotional Sparks” TV spots will air during primetime, late night and sports, including the NFL, college football, NHL and Premier League. The campaign also includes advanced TV, digital, social, print and out of home.

A variety of media partnerships will provide content celebrating innovative creative processes. In partnership with Playbill, The Times Square Alliance and The Broadway League, Lexus will be the Auto Presenting Sponsor of Curtain Up!, a three-day celebration marking the return of Broadway to the heart of Times Square. Additional media partnerships will roll out over the coming months.

For additional details, visit www.lexus.com/sparks.

Everrati Dubutes Electric Porsche

Everrati Automotive Limited, a leading technology company specializing in the redefining and futureproofing of automotive icons through the integration of the very latest electric vehicle (EV) powertrains, is debuting its new Porsche Gulf Signature Edition, an electric supercar based upon a fully restored Porsche 911 (964), at Salon Privé Concours d’Elégance.

Showcasing some of the automotive industry’s most exclusive and desirable creations, the Salon Privé Concours d’Elégance is renowned for its spectacular setting at Blenheim Palace, deep in the heart of the Oxfordshire countryside. The idyllic venue brings together automobiles from all eras, from vintage classics to modern supercars and racing legends. This year, Everrati is taking pride in displaying the Gulf Signature Edition for the first time to the public, alongside its electrified version of the legendary GT40, created in partnership with Superformance.

Featuring carbon fiber body elements and a state-of-the-art EV powertrain, the Porsche Gulf Signature Edition can deliver an emission-free driving range of more than 180 miles and sub-4-second 0-62mph acceleration. The EV powertrain, which has its power delivery optimized specifically for the Gulf Signature Edition, is coupled to a 53kWh battery pack and advanced battery management system.

Sending 500bhp to the rear wheels, the new Porsche Gulf Signature Edition has more than double the power output of an original 1990’s Porsche 964. With 500Nm delivered instantly, the car can accelerate to 62mph in less than four seconds. This blistering acceleration is accompanied by a 180-mile range, dependent on driving style.

As part of Everrati’s partnership with Gulf International, the Porsche Gulf Signature Edition is instantly identifiable by its timeless Gulf orange and blue race car livery as easily one of the most respected and celebrated color schemes in all of motorsport.

A globally recognized and trusted brand, Gulf, traditionally known as a downstream oil company, is synonymous around the world with high-quality products, innovation and technical excellence, but is now actively moving into the e-mobility/electric vehicles sector aligning directly with Everrati’s attributes.

Justin Lunny, Founder & CEO of Everrati Automotive Limited said: “Everrati redefines some of the world’s most iconic cars enabling them to be driven and enjoyed with a clean future. We are proud to showcase the first of our Gulf-liveried creations based upon an electrified and redefined Porsche 911 (964) at Salon Privé, alongside some true legends of the industry. The combination of Gulf’s stunning blue and orange livery and our state-of-the-art EV powertrain makes our Signature Edition a truly exceptional zero-emission supercar.”

About Everrati

Everrati was founded in 2019 by British entrepreneur Justin Lunny and long-term automotive specialist Nick Williams. Both car enthusiasts from an early age, they became increasingly conscious of the wider impact combustion engines have on the environment. Everrati was launched with the vision of restoring iconic models from an earlier era and converting them to electric propulsion.

Everrati’s model line-up consists of electric versions of the Porsche 911 (964) Coupe and Targa models, 911 (964) Gulf Signature Edition, Land Rover Series IIA, Mercedes-Benz SL Pagoda and GT40. Everrati designs, develops and builds its cars from a bespoke facility in Upper Heyford, Oxfordshire.

Configure your model now.

Jaguar E-Type via Concours of Elegance for use by 360 Magazine

Concours of Elegance Features Jaguar E-Type

The Concours of Elegance–famed for gathering together the rarest cars ever created–will showcase some of the world’s most exemplary Jaguar E-types in celebration of the car’s 60th anniversary at Hampton Court Palace in this year’s ‘Main Concours’ display. Taking place from September 3-5, the event is renowned as one of the top three Concours D’Elegance events in the world for the quality of cars it attracts; nowhere else in the UK can the public see such a high standard of rare historic vehicles.

The Jaguar E-type’s launch ranks among the most dramatic automotive unveilings of all time. Jaguar’s then PR Manager Bob Berry drove from Coventry to the Geneva Motor Show in one of the show-stand E-types, to arrive just 20 minutes before it was due to be unveiled. He arrived to an overwhelming demand for the car, and subsequently had to call upon legendary test-driver Norman Dewis to deliver another E-type overnight. Dewis drove from Coventry to Geneva in 11 hours averaging 68mph–man and machine pushed to their limits.

Among the cars on display at the Concours of Elegance is one of the most renowned racing E-types. The car is an E-type Roadster known as ‘ECD 400’. It was the first of seven vehicles prepared by the factory for racing. Its first event was at Oulton Park in 1961, where it won, in the hands of Graham Hill, followed by second at the Spa 500km, second again at Crystal Palace and, later on, a win at Snetterton, driven by Mike Parkes.

The next car is an early flat-floor, outside-bonnet-lock Series 1 model in highly original condition. Chassis 050062 is a very early example of the breed, one of the first 54 right-hand-drive examples built and destined for the Rossleigh Jaguar dealership in Edinburgh. As such, it is among just 92 right-hand-drive Roadsters with externally mounted bonnet locks and a flat floor. In 2017, under the custodianship of TV’s Steve Coogan, the car underwent a root-and-branch restoration, at specialists XK Engineering which took two years to complete.

Next is a 1969 Series 2 Roadster ‘XUC 673H’ which is owned by the grandson of Jaguar founder Sir William Lyons. It was originally supplied by Henlys of Hendon. When the current custodian inherited the car, it required a full restoration which was carried out partly through his own work at RA Creamer & Son Jaguar Main Dealer in Kensington, with the assistance of RS Panels of Nuneaton who repaired, painted, and reassembled the body. Following the car’s restoration in 1996 the car has covered some 18,000 miles including trips to Le Mans and Scotland and has appeared in various books, magazines, adverts and  concours events.

Also on display is a 1973 Series 3 2+2, recently restored by marque specialist E-type UK. The job was not only to restore but to upgrade the car to the highest standard. The metal work was all been repaired to original specification, a bespoke aluminium bonnet was fabricated to reduce front-end weight, and the car was resprayed to Concours standard in Opalescent Gunmetal paint. The interior of the 2+2 was fully re-trimmed in Oxblood Red, and now benefits from a 15-inch wooden steering wheel, classically-styled inertia reel seat belts, an LED dash light conversion and a period-look stereo system with Bluetooth capability.

These are just some of the stunning E-types that will be on display and form just a small part of the additional content that makes up the near-1,000 cars on display during the Concours of Elegance, also including a collection of 95 British cars gathered to celebrate Her Majesty The Queen’s 95th birthday, and a 30UNDER30 Concours aimed at inspiring the next-generation of classic car enthusiast.

Special features for 2021 will also gather together a line-up of Future Classics, representing the potential Concours D’Elegance stars of the next 50 years, the Junior Concours and a Veteran Car Run display, gathering the pre-1905 motoring pioneers that each year make their pilgrimage from London to Brighton.

Away from the automotive displays, Concours of Elegance remains an occasion of pure luxury, with champagne provided by Charles Heidsieck, picnics by Fortnum & Mason, live stage interviews with Chubb Insurance, hosted by Jodie Kidd, and a collection of art, jewellery and fashion displays. Presenting Partner, A. Lange & Söhne, recently confirmed to support the event for a further three years, will continue to showcase some of its most intricate timepieces. New long-term partners joining the event in 2021 include The Peninsula London Hotel and Residences, Gooding & Co and McLaren.

Tickets to the Concours of Elegance 2021 are available now from £45 for an adult day admission entry. Tickets can be bought HERE.

Photo via Taylor Vande Beek of Extension PR for use by 360 Magazine

HOT WHEELS UNVEIL 2020 LEGENDS TOUR WINNER

The hunt for the next die-cast worthy Hot Wheels fan car continues on August 26 via a livestream event with the sixth North American stop of the 2021 Legends Tour. To celebrate, Hot Wheels will debut the 2020 Legends Tour-winning 1970 Pontiac Trans Am 1:64 die-cast toy car, which will soon be available for sale on Walmart shelves around the world.

Built by Riley Stair of Sacramento, California, the 2020 Legends Tour winner was chosen from thousands of cars entered across 14 stops throughout Europe, Latin America, Asia and North America for its true representation of Hot Wheels’ passion for creativity, authenticity and garage spirit.

While the competition has changed, the winning criteria remains the same for the 2021 Hot Wheels Legends Tour, with an expert panel of judges – Pro Stock racer Alex Laughlin, Speed Society’s Bryan Cole, Hot Wheels designers Steve Vandervate and Dwayne Vance, along with Hot Wheels Legends Tour co-host and professional racecar driver Collete Davis – ensuring only the best of the best move forward.

“This is only the third time Hot Wheels has immortalized a Legends Tour winner as a die-cast toy vehicle,” said Ted Wu, Global Head of Design for Hot Wheels. “Out of tens of thousands of entries last year and months of work by the Hot Wheels design team, I’m confident we’ve made the perfect 1:64 scale die-cast of the 2020-winning 1970 Trans Am.”

As in previous events, the August 26 livestream winner will advance to the Semi-Finals later this year and then possibly the Global Grand Finale for a chance to have his or her passion project inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold in Walmart stores around the world. To date, North American winners include: a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada; a custom aluminum racer named “Lulu” from Santa Fe, New Mexico; the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan; the Miami-winning 1929 “Loosie” Ford Model A; and a 1975 Opel Manta from Garden City, Michigan, which is the most recent winner from a stop near Detroit.

This livestream event will take place starting at 5:00 p.m. PDT/ 8:00 p.m. EDT on Thursday, August 26. For more information, visit the Hot Wheels Facebook page HERE.

Upcoming Tour Dates include:

  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Social Coverage from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels™ Legends Tour by visiting HERE.

To check out the Hot Wheels Garage of Legends, visit HERE.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.