Posts tagged with "hot wheels"

Winner of Hot Wheels Legends Tour photo credit by Daniel Ingraham use by 360 Magazine

Winner of Hot Wheels Legends Tour

The winner of the 2021 Hot Wheels Legends Tour Houston live event stop has been announced.

Michael Tran of Houston, Texas will go on to compete for a chance to have his fully customized 2007 “Soo Sik C6” Corvette become the next Garage of Legends inductee and made into a 1:64 Hot Wheels die-cast toy sold around the world.

About the “Soo Sik C6” Corvette:

The Houston-winning “Soo Sik C6” Corvette started life as a factory 2007 Corvette. It is now anything BUT. In true garage spirit, Michael Tran, a Houston-native, custom fabricated an entirely new body AND interior for his C6 Corvette. The only original components remaining are the frame and the engine, which now makes roughly 1,000 horsepower thanks to a pair of rear-mounted turbos. Having built custom cars since 1998, Tran also fitted the “Soo Sik C6” with custom wheels, exhaust and a one-of-a-kind headlight design to complete the vehicle’s winning looks.

Judges for today’s Houston Hot Wheels Legends Tour live event included:

Bryan Benedict, Design Director Hot Wheels and Matchbox Die-casts

Matthew Gabe, Lead Designer, Hot Wheels Packaging

Trae tha Truth, Houston Rapper, Activist, Record Executive and Angel By Nature Charity Founder

Bill Carlton, Ekstensive Metal

Tim Donelson, Ekstensive Metal

Sean Tajipour, West Houston Muscle

Photo via Taylor Vande Beek of Extension PR for use by 360 Magazine

HOT WHEELS UNVEIL 2020 LEGENDS TOUR WINNER

The hunt for the next die-cast worthy Hot Wheels fan car continues on August 26 via a livestream event with the sixth North American stop of the 2021 Legends Tour. To celebrate, Hot Wheels will debut the 2020 Legends Tour-winning 1970 Pontiac Trans Am 1:64 die-cast toy car, which will soon be available for sale on Walmart shelves around the world.

Built by Riley Stair of Sacramento, California, the 2020 Legends Tour winner was chosen from thousands of cars entered across 14 stops throughout Europe, Latin America, Asia and North America for its true representation of Hot Wheels’ passion for creativity, authenticity and garage spirit.

While the competition has changed, the winning criteria remains the same for the 2021 Hot Wheels Legends Tour, with an expert panel of judges – Pro Stock racer Alex Laughlin, Speed Society’s Bryan Cole, Hot Wheels designers Steve Vandervate and Dwayne Vance, along with Hot Wheels Legends Tour co-host and professional racecar driver Collete Davis – ensuring only the best of the best move forward.

“This is only the third time Hot Wheels has immortalized a Legends Tour winner as a die-cast toy vehicle,” said Ted Wu, Global Head of Design for Hot Wheels. “Out of tens of thousands of entries last year and months of work by the Hot Wheels design team, I’m confident we’ve made the perfect 1:64 scale die-cast of the 2020-winning 1970 Trans Am.”

As in previous events, the August 26 livestream winner will advance to the Semi-Finals later this year and then possibly the Global Grand Finale for a chance to have his or her passion project inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold in Walmart stores around the world. To date, North American winners include: a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada; a custom aluminum racer named “Lulu” from Santa Fe, New Mexico; the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan; the Miami-winning 1929 “Loosie” Ford Model A; and a 1975 Opel Manta from Garden City, Michigan, which is the most recent winner from a stop near Detroit.

This livestream event will take place starting at 5:00 p.m. PDT/ 8:00 p.m. EDT on Thursday, August 26. For more information, visit the Hot Wheels Facebook page HERE.

Upcoming Tour Dates include:

  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Social Coverage from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels™ Legends Tour by visiting HERE.

To check out the Hot Wheels Garage of Legends, visit HERE.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.

1975 Opel Manta image for use by 360 Magazine

Hot Wheels Legends Tour in Detroit

Hot Wheels Legends Tour Presented by Mobil 1 Arrives in Detroit on August 7

  • Scores of custom car creations from across the Midwest to be featured – submit your entry now!
  • Live judging continues in Detroit with Motor City mavens helping to choose the next Legends Tour finalist
  • Family-friendly outing will take place at Walmart Livonia from 8:00 a.m. to 12:00 p.m. EDT

The Hot Wheels Legends Tour presented by Mobil 1 is heading to the Motor City and set to feature the best garage builds in the Detroit area. Taking place on Saturday, August 7, the second in-person live event of the 2021 Hot Wheels Legends Tour will see one additional finalist from North America move on for a chance to have their custom car become the next Hot Wheels 1:64 die-cast toy.

With only four finalist spots remaining for the U.S. and Canada, an expert panel of judges – including Cristy Lee of All Girls Garage and Rory Carroll, Editor in Chief, Jalopnik – will be on the hunt for those builds that best embody the Hot Wheels passion for authenticity, creativity and garage spirit. Gamuts of custom fan cars are already registered, and onsite experiences and appearances by Hot Wheels Garage of Legends icons Twin Mill, Bone Shaker, Deora II and Midas Monkey guarantee fun for the whole family.

“The Motor City never disappoints and the entries we’re already seeing are a true testament to the legendary automotive history and enthusiasm of this iconic city,” said Ted Wu, Global Head of Design for Hot Wheels. “We already know that competition will be steep between all the great customs from Detroit.”

As in previous events, the Detroit winner will advance to the Semi-Finals later this year and then possibly the Global Grand Finale for a chance to have his/her car inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold in Walmart stores around the world. To date, North American winners include a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada, a custom aluminum racer named Lulu from Santa Fe, New Mexico, the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan and the Miami-winning 1929 Ford Model A dubbed “Loosie.”

This event will take place at Walmart Livonia located at 29555 Plymouth Rd, Livonia, MI 48150 from 8:00 a.m. to 12 p.m. EDT. For more information, visit the Hot Wheels Facebook page.

Upcoming Tour Dates include:

  • August 26: Virtual Livestream
  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Social Coverage from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels Legends Tour here. To check out the Hot Wheels Garage of Legends, visit the official website.

Illustration by Alex Bogdan for use for 360 Magazine

Hot Wheels Legends Tour Winner Announced

The Hot Wheels Legends Tour presented by Mobil 1 kicks off its first live, in-person stop for 2021 in Miami, Florida on Saturday, July 10. Fun for the whole family, this event is set to feature amazing local custom fan builds, Hot Wheels Garage of Legends icons, including the Twin Mill, Bone Shaker, Deora II and Midas Monkey, as well as onsite experiences for fans of all ages. 

The competition intensifies for this fourth North American stop, as tons of cars will be accepted and reviewed by an expert panel of judges. This team will consist of Hot Wheels designers and Miami automotive influencers, including Hot Wheels die-cast graphic designer Leeway Chang, automotive visionary Elo of Miami Supercar Rooms, John Temerian of “We Are Curated” and Maximilian Trullenque of Cars & Coffee Miami. As always, each judge will be looking for authenticity, creativity and, most importantly, garage spirit in determining which custom fan build has the chops to potentially be immortalized as the next 1:64 die-cast Hot Wheels toy. 

“We are excited to see these cars in person again. Miami is what we have been waiting for all year and we expect custom builds from all over the Southeast to register,” said Ted Wu, Global Head of Design for Hot Wheels. “In true challenger spirit, these live tour stops allow builders to showcase their passion projects, and provide a fun, friendly experience for the whole family, which is exactly what Hot Wheels is all about.” 

 As in previous events, the winner of this stop will go on to compete in the finals later this year to see if their build will be inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold around the world. So far this year, North American winners include a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada, a custom aluminum racer named Lulu from Santa Fe, New Mexico, and the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan. 

This event will take place at Walmart Doral located at 8651 NW 13th Terrace Doral, FL 33126 from 8:00 a.m. to 12 p.m. EDT. 

Upcoming Tour Dates:

  • • August 7: In-Person in Detroit, Michigan 
  • • August 26: Virtual Livestream 
  • • September 18: In-Person Event in Houston, Texas 
  • • October 9: In-Person Event & Livestream from El Segundo, California 
  • • October 28: Global Virtual Livestream Semi-Finals #1 
  • • November 4: Global Virtual Livestream Semi-Finals #2 
  • • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD) 

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels Legends Tour by visiting here

To check out the Hot Wheels Garage of Legends, visit here

About Mattel 

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. 

About Mobil 1 

Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life.

photo by Hot Wheels for use by 360 Magazine

Hot Wheels To Host First 2021 In-Person Stop in July

The Hot Wheels Legends Tour Presented by Mobil 1 to Host First 2021 In-Person Stop on July 10 in Miami

Live judging is back for Miami event with local icons helping to choose this stop’s winner, tons of cars to be showcased at this event – submit your entry now!

Family-friendly event will take place at Walmart Doral from 8:00 a.m. to 12:00 p.m. EDT

The Hot Wheels Legends Tour presented by Mobil 1 kicks off its first live, in-person stop for 2021 in Miami, Florida on Saturday, July 10. Fun for the whole family, this event is set to feature amazing local custom fan builds, Hot Wheels Garage of Legends icons, including the Twin Mill, Bone Shaker, Deora II and Midas Monkey, as well as onsite experiences for fans of all ages.

The competition intensifies for this fourth North American stop, as tons of cars will be accepted and reviewed by an expert panel of judges. This team will consist of Hot Wheels designers and Miami automotive influencers, including Hot Wheels die-cast graphic designer Leeway Chang, automotive visionary Elo of Miami Supercar Rooms, John Temerian of “We Are Curated” and Maximilian Trullenque of Cars & Coffee Miami. As always, each judge will be looking for authenticity, creativity and, most importantly, garage spirit in determining which custom fan build has the chops to potentially be immortalized as the next 1:64 die-cast Hot Wheels toy.

We are excited to see these cars in person again. Miami is what we have been waiting for all year and we expect custom builds from all over the Southeast to register,” said Ted Wu, Global Head of Design for Hot Wheels. “In true challenger spirit, these live tour stops allow builders to showcase their passion projects, and provide a fun, friendly experience for the whole family, which is exactly what Hot Wheels is all about.

As in previous events, the winner of this stop will go on to compete in the finals later this year to see if their build will be inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold around the world. So far this year, North American winners include a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada, a custom aluminum racer named Lulu from Santa Fe, New Mexico, and the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan.

This event will take place at Walmart Doral located at 8651 NW 13th Terrace Doral, FL 33126 from 8am-12pm EDT. For more information, visit the Hot Wheels Facebook page.

Upcoming Tour Dates (Register HERE)

  • August 7: In-Person in Detroit, Michigan
  • August 26: Virtual Livestream
  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Livestream from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Hot Wheels Announces Virtual Legends Tour Stop for use by 360 Magazine

HOT WHEELS ANNOUNCES VIRTUAL LEGENDS TOUR STOP

The Hot Wheels Legends Tour, the global hunt for the ultimate custom car to immortalize as a Hot Wheels die-cast vehicle, continues as a virtual tour stop on Thursday, June 24. Presented in partnership with Road & Track and sponsored by Mobil 1, Walmart, Dynacraft and Milestone S.r.l., the third stop in the North American leg of the tour will be available on the Hot Wheels Facebook and Road & Track Facebook and YouTube pages starting at 8:00 p.m. EDT (5:00 p.m. PDT) on Thursday, June 24. 

Road & Track, known by automotive and racing enthusiasts around the world for their comprehensive feature stories and comparison tests, will once again join the panel of judges on the livestream to see which one of these passion projects has what it takes to make Hot Wheels history as a Hot Wheels Garage of Legends inductee. Host Jarod DeAnda will be joined by his co-host, professional racer and stunt driver Collete Davis, Road & Track executive editor Daniel Pund, Autoweek’s west coast editor and radio personality Mark Vaughn, along with Hot Wheels designers Phil Riehlman and Matt Gabe. 

The North American leg of the 2021 tour kicked off in April, with two incredible virtual events that saw thousands of automotive buffs from across the continent tune in for the live competitions. The winners of these two stops include a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada, and a custom aluminum racer named Lulu from Santa Fe, New Mexico. Both builds exuded authenticity, creativity and, most importantly, garage spirit, winning over fans and judges alike. 

The full list of remaining dates for the 2021 Hot Wheels Legends Tour is now available, including the return of live, in-person events starting July 10th

Upcoming Tour Dates:

  • June 24: Virtual Livestream 
  • July 10: In-Person Event in Miami, Florida 
  • August 7: In-Person in Detroit, Michigan
  • August 26: Virtual Livestream
  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Livestream from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2 
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD) 

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels Legends Tour by click HERE.

Hundreds of entries have already poured in from across the United States and Canada for these tour stops. The winner of each event will go on to compete in the 2021 Hot Wheels Legends Tour finals to see if their build will become a Hot Wheels Legends vehicle sold in Walmart stores around the world as a 1:64 die-cast toy.

To watch this premiere automotive livestream event, visit the Hot Wheels Legends Tour Facebook page HERE.

About Mattel:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & FriendsTM, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1:
Mobil 1TM motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, click HERE.

Hot Wheels illustration by Heather Skovlund for 360 Magazine

2021 Hot Wheels Legends Tour

2021 Hot Wheels Legends Tour Ramps Up with May 20 Virtual Event

  • Hosted by urban car culture icon, DUB magazine, and presented by Mobil 1, the next North American leg of Legends Tour will be live May 20
  • Streaming will kick off at 5:00 PM PDT on both the Hot Wheels and DUB magazine Facebook pages
  • Both Canadian and U.S. contestants will once again see which build has the most garage spirit

The 2021 Hot Wheels Legends Tour burns on with the next North American virtual event Thursday, May 20. Returning for another tour, DUB magazine—world renowned for its coverage of urban car customs and celebrity vehicle features— is back to co-host the show.

Open to fans across the United States and Canada, Hot Wheels is ready for the next epic round of custom car submissions. Once again, this event winner will go on to compete for a chance to see their build become immortalized as the next 2021 Hot Wheels Garage of Legends inductee and have their custom vehicle 1:64 die-cast model sold in Walmart stores around the world.

Presented by Mobil 1 and sponsored by Walmart, Dynacraft and Milestone S.r.l, this next stop in the world’s largest traveling car show will be available on the Hot Wheels and DUB Facebook pages starting at 5:00 p.m. PDT. Host Jarod DeAnda will be joined by an array of automotive enthusiast judges, including his co-host, professional racer and stunt driver Collete Davis, Hot Wheels designers Ralph Benitez and Kevin Geralez, as well as DUB magazine co-founder and SEMA’s ‘2020 Person of the Year’ Myles Kovacs. Each will be looking for the entry that best embodies authenticity, creativity and garage spirit.

To watch this premiere automotive livestream event, visit the Hot Wheels Legends Tour Facebook Page or the DUB Magazine Facebook Page.

Dates for future stops will be announced soon, and fans may register or learn more about the Hot Wheels Legends. Live events will be returning to U.S.-based Walmart stores this summer.

A winner has emerged for the 2nd North American stop of the 2021 Hot Wheels Legends Tour!

Paul Kalenian of Santa Fe, New Mexico and his 2020 Lulu will go on to compete with other regional winners from around the world later this year for a chance to have his custom car become the next Garage of Legends inductee and made into a 1:64 Hot Wheels die-cast toy.

About The 2020 Lulu

The Lulu is a one-of-a-kind, fully street legal, race-inspired ride. Garage built–from sketch to street–in just seven months, this heli arc, all aluminum monocoque/bulkhead design features a rear, structurally mounted turbocharged four-cylinder engine producing 325 hp and 24 PSI. The brain child of 70-year-old Paul Kalenian, it loosely replicates Mickey Thompson’s 1963 Harvey Aluminum race car. To date, Lulu has already clocked 5,000 miles.

Other outstanding competitors from tonight’s stop included:

  • 1965 Ford Econoline
  • 1962 Ford Falcon
  • 1966 Novetta
  • 1964 Chevy Nova Wagon
  • 2007 Jaguar XK
  • 1998 Honda CR-V / Fiberfab GT40 Avenger Kit Car
  • 1949/2008 Ford/BMW
  • 2020 Chevy C8 3LT Z/51
  • 1996 F250
Hot Wheels Legends Tour 2021 winner: The Lulu image via Taylor Vande Beek (Extension PR) for use by 360 Magazine
Hot Wheel illustration by Heather Skovlund for 360 Magazine

Hot Wheels Legends

The Hot Wheels Legends Tour is Back with Global Hunt for Next Fan-Made Custom Hot Wheels Die-Cast Toy

  • Celebrating its fourth year, the 2021 Hot Wheels™ Legends Tour presented by Mobil 1 will expand the global search for the ultimate life-size custom car to be immortalized as a 1:64 Hot Wheels die-cast model.
  • Kicking off in April, the Hot Wheels Legends Tour is expected to receive 10,000+ entrants across 14 countries and 5 continents.
  • The Tour will culminate in November with a global grand finale event, crowning the next Hot Wheels Garage of Legends™ inductee.

The 2021 Hot Wheels Legends Tour presented by Mobil 1 is officially open for fan car submissions. Back for its fourth year, the 2021 Hot Wheels Legends Tour will continue the Hot Wheels tradition of offering global fans the unique opportunity to have their one-of-a-kind life-size car creations forever immortalized as the next Hot Wheels Garage of Legends 1:64 die-cast toy. 

In true challenger spirit, this year’s Hot Wheels Legends Tour competition is geared up to be bigger than ever before. With stops spanning 14 countries and 5 continents, the 2021 showdown will feature both live and virtual events kicking off in April with Livestream stops in New Zealand (April 15), Australia (April 22), and the U.S. and Canada (April 29).

Dates for future stops will be announced soon, and fans may register or learn more about the Hot Wheels Legends Tour by visiting the website. Livestreams will be available to view on the Hot Wheels Facebook page, on Walmart.com, and through automotive media partners in specific countries. Live events will be returning to U.S.-based Walmart stores this summer.

“Finding time to build isn’t always easy, but with many spending more time at home in the garage over the past year, we expect to see so many more passion-project submissions for the 2021 Hot Wheels Legends Tour,” said Ted Wu, Global Head of Hot Wheels Design at Mattel. “Last year, we received thousands of entries, and with the added international stops, this year’s competition is expected to be more impressive with more vehicle variety than ever.”

In partnership with Mobil 1, Hot Wheels Legends Tour stops will have regional winners plus a Mobil 1 Fan Favorite, which will then be entered into the semi-final rounds representing the U.S. and global regions, yielding 10 finalists. The Tour will culminate at a grand finale event in November where there will be one custom car creation inducted into the Hot Wheels Garage of Legends and honored as the next Hot Wheels die-cast toy sold around the world.

In addition to being immortalized as a 1:64 die-cast toy, previous Legends Tour winners, including 2018 winning 2JetZ and the 2019 winning classic coupe titled “The Nash,” will soon be available for purchase and play through the Forza Horizon 4 video game through the Hot Wheels Legends Car Pack on Xbox, Windows 10, iOS and Android devices.

Since its launch in 2018 to celebrate Hot Wheels 50 Anniversary, the Hot Wheels Legends Tour has grown from an American-based series of local Walmart events across the United States to the world’s largest traveling car show, bringing in builders and automotive fans through both virtual and live events. In 2021 the Hot Wheels Legends Tour will be featuring stops in a dozen new countries, including Australia with Big W, New Zealand with The Warehouse, and more. 

“The Mobil 1 brand is excited to again support the Hot Wheels Legends Tour,” said Ryan Allen, Senior Shopper Marketing Advisor, ExxonMobil. “We’re looking forward to continuing our partnership with Hot Wheels to showcase incredible cars, built by incredible people. We are eager to see the return of the Mobil 1 Fan Favorite and encourage fans to vote for their favorite car at each stop to get it to the final. We are always thrilled to see there are fans who love cars as much as we do!”

Conceived in 1968 by an innovator, a rocket scientist, and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look awesome and perform like no other toy. Five decades later, Hot Wheels is the number one selling toy in the world* with more than 16.5 cars sold every second. The brand has evolved from a simple, yet beloved, toy car with an orange track system into a global franchise powerhouse that offers fans of all ages multi-channel play experiences.

Hot Wheels Legends Tour announces winner

Hot Wheels Legends Tour chooses winner

Mattel (NASDAQ: MAT) announced today the winner of the 2020 Hot Wheels Legends Tour. The 1970 Pontiac Trans Am custom car, built by Riley Stair of Sacramento, will be inducted into the Hot Wheels Garage of Legends and will join the Hot Wheels collection as a 1:64 scale die-cast.

The 1970 Pontiac Trans Am is the third fan’s car to become a Hot Wheels die-cast and will hit store shelves worldwide in 2021. The announcement was made during the Hot Wheels Legends Tour Finale event by Ted Wu, Vice President of Global Design for Vehicles at Mattel.

Riley Stair’s build was chosen from thousands of cars entered in the Hot Wheels Legends Tour, which had 14 stops throughout Europe, LATAM, Asia and North America. While all finalists who competed at the global finale event embodied Hot Wheels high standards or performance and design, the winning custom build was selected for its true representation of the Hot Wheels garage spirit.

“By going virtual, the third year of the Hot Wheels Legends Tour demonstrated tremendous growth, engaging over 10 million fans from around the world,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “With more vehicle entries this year than ever before, we know we found a special build that embodies the Hot Wheels challenger spirit with the 1970 Pontiac Trans Am. You see the vehicle and instantly know it is meant to be a Hot Wheels with the unique frame, engine, and purpose-driven build.”

The 1970 Pontiac Trans Am is a one of a kind race car engineered by Riley Stair on the side of his parents’ house. Revving up to 10,000 RPM, the vehicles motor is entirely custom built, and the foundation for the engine is a 400-cubic inch LS V8.

“To have my car immortalized as a Hot Wheels die-cast for car lovers of all ages to enjoy means the world to me,” said Legends Tour Winner Riley Stair. “To think that my car in a 1:64 scale could make a lasting impression for a young kid who loves cars, as Hot Wheels have for so many of us, is a dream come true. I can’t wait to see my nephew Noah pushing my car around the living room!”

A team of judges, including Hot Wheels designers, celebrities and automotive influencers, chose the Legends Tour winner for its authenticity, originality and garage spirit. The Legends Tour winner’s life-size car and die-cast version will also join the Hot Wheels Garage of Legends, a collection of one-of-a-kind cars immortalized as Hot Wheels die-casts that meet the brand’s high benchmarks of style and performance.

The Hot Wheels Legends Tour Finale event was made possible in partnership with Mobil 1, Walmart, Ford, American Pinball, Hagerty and Horizon Brands. To learn more about the Hot Wheels Legends Tour visit https://hotwheels.mattel.com/explore/en/legends-tour# and follow #HotWheelsLegends.

Mercedes Hotwheel illustrated by Mina Tocalini for 360 MAGAZINE.

Hot Wheels × IWC Schaffhausen

Two beloved and iconic brands – Hot Wheels and IWC Schaffhausen – just announced a new partnership that celebrates the brands’ shared affinity for performance and design and deep roots in automotive culture.

Hot Wheels is introducing the Hot Wheels IWC Racing Team Transport Set, modelled after the life-size vehicles on IWC’s motorsports team. The set includes 1:64 scale die-cast models of the Mercedes-Benz 300 SL in silver and a matching Euro Hauler Racing Truck with 2020 livery of the IWC Racing Team.

To further celebrate the partnership, IWC will release the newest video as part of its “TIME WELL SHARED” initiative featuring Richard Dickson, President and Chief Operating Officer of Hot Wheels’ parent company Mattel, who joins IWC’s CEO Christoph Grainger-Herr to discuss topics such as the parallels between their brands, how both succeed at packaging big emotions into small products, as well as the fascination collecting exerts on people of all ages.

Follow Hot Wheels: Facebook | Instagram | Twitter

Follow  IWC Schaffhausen: Facebook | Instagram | Twitter