Posts tagged with "hot wheels"

2022 Hot Wheel Legends Tour Winner - Craig Meaux via 360 MAGAZINE.

2022 Hot Wheel Legends Tour Winner – Craig Meaux

Global 2022 Hot Wheels™ Legends Tour Winner Crowned at Jay Leno’s Garage

  • Announced on November 12, the 1992 Autozam Scrum from Beaumont, Texas, will be inducted into the Hot Wheels Garage of Legends™
  • The first truck in Hot Wheels Legends Tour history will be immortalized as a 1:64 Hot Wheels die-cast car sold around the world
  • Hot Wheels debuted “Where Legends Are Made” adult-focused campaign during Global Grand Finale, showcasing activities the brand will launch in the future
  • Hot Wheels Legends Tour demonstrates the brand’s legendary status in the automotive world as part of the adult-facing campaign

The winner of the 2022 Hot Wheels™ Legends Tour was crowned during the virtual Global Grand Finale event held at Jay Leno’s Garage on November 12. Nicknamed “Texas Toot,” the ultra-custom 1992 Autozam Scrum mini truck, built by Craig Meaux of Beaumont, Texas, will be immortalized as a 1:64 Hot Wheels die-cast vehicle and inducted into the Hot Wheels Garage of Legends™.

Customized in Meaux’s garage and built entirely for fun, “Texas Toot” started life as a stock Japanese import in 2020, before becoming this year’s Hot Wheels Legends Tour champion. This custom Kei truck features a fabricated five-foot hydraulic lift, Chevrolet 454 big-block, TH400 transmission, 12-inch drop reverse rotation FTI transfer case, 250 shot nitrous kit, train horns and massive custom welded 30″x15″ wheels. Following this bucket list win, and in true challenger spirit, Meaux intends to use his passion project in burnout competitions, which he is sure to dominate in what Jay Leno calls his “superhero” truck. 

“The competition was strong in 2022, but turning a Japanese mini truck into a monster truck was hard to beat,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “As the first truck to be crowned since the inception of the Hot Wheels Legends Tour, we hope Craig’s passion project inspires builders and fans from around the world to set big goals and follow their dreams. I cannot wait to see what this super-sized mini truck looks like in 1:64-scale.”

“I wasn’t expecting to win, so this is a dream come true,” said Meaux. “I wanted to create something that no one else had. I didn’t have previous experience with this sort of fabrication, so it’s awesome that it came out the way it did and to have everybody enjoy the truck.” 

Co-hosted by celebrity car enthusiast Jay Leno and motorsports ambassador Jarod DeAnda, the fifth annual Hot Wheels Legends Tour Global Grand Finale featured 10 incredible builds around the world and an array of judges who were tasked with choosing the entry that best represents authenticity, creativity and garage spirit. Joining Jay and Jarod on stage were Ted Wu, Global Head of Design for Vehicles, Mattel; Bryan Benedict, Design Director of Hot Wheels and Matchbox Die-Cast Vehicles, Mattel; Brendon Vetuskey, Lead Designer for Monster Trucks Die-Cast and Redline Club Vehicles, Mattel; Dalal Elsheikh, Advance Autonomous Design Director at Ford and Hot Wheels Brand Ambassador; Magnus Walker, television presenter, fashion designer and prolific car collector; Misha Mansoor, founding member of progressive metal band Periphery and Hot Wheels Brand Ambassador; and Jon Chase, former Art Director at Hoonigan and Founder of the DSTROYR lifestyle brand.

As part of this exciting finale event, Hot Wheels announced the brand’s first-ever adult-facing campaign, “Where Legends are Made.” Designed to further engage the global car enthusiast community, this campaign serves as an umbrella for the adult-facing activities Hot Wheels will launch in the future, expanding beyond traditional automotive into pop culture. This includes segments such as fashion, film, gaming, NFTs and luxury, while remaining true to the brand’s car culture heritage with builder activities such as the Hot Wheels Legends Tour – the world’s largest traveling custom car show.

To kick off this adult campaign, Hot Wheels shared a video featuring culturally relevant influencers from around the world who champion different categories of car fandom – exotics, muscle/hot rods, modified/drift, EV/future, motorsports, trucks/off-road and retro/classic.

“’Where Legends are Made’ was created to expand our reach to more adult auto enthusiasts with an affinity for Hot Wheels and encourage them to celebrate their passion and become collectors,” said Wu. “Membership in our exclusive Red Line Club tripled in 2021, which proves that there is a strong demand for premium limited-edition die-cast cars and a desire for an adult members-only collector community for Hot Wheels die-cast vehicles.”

For more information about the “Where Legends are Made” campaign, visit:

https://creations.mattel.com/pages/hot-wheels-where-legends-are-made

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details. 

To learn more about the Hot Wheels Legends Tour, visit www.HotWheels.com/Legends.

About Hot Wheels

As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & FriendsTM, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1 motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on FacebookInstagram and Twitter.

Hot Wheels Legends Tour 2022 via 360 MAGAZINE

Hot Wheels Legends Tour 2022

Tune in to Watch 2022 Hot Wheels Legends Tour
Global Semi-Final on November 10 and Grand Finale on November 12

Hot Wheels fans can tune into these virtual events from the Hot Wheels Facebook page:

The winner of the 2022 Hot Wheels Legends Tour will be inducted in the Garage of Legends and immortalized as an official 1:64 Hot Wheels die-cast vehicle sold around the world!

Global Finalists

  1. 2015 Proton Suprima S – Nilai Seremban, Malaysia
  2. 1978 Porsche 928 – Dallas, Texas, USA
  3. Raptor Buggy – Mt Maunganui, New Zealand
  4. 1992 Autozam Scrum – Beaumont, Texas, USA
  5. 1963 Ford Anglia 105e – Hertfordshire, United Kingdom
  6. “Phoenix” (1971 Plymouth Duster sport coupe “twister” merged with 2009 Dodge Charger SRT8 Super Bee) – Mexico City, Mexico
  7. 1968 VW Beetle – Atlanta, Georgia, USA
  8. 1931 Dodge Rat Rod – Detroit, Michigan, USA
  9. 1962 Beetle – Bandung, Indonesia
  10. 2003 Toyota Hilux – Shimotsuma, Japan
  • Presented by Mobil 1 and in partnership with Walmart and Dickies, the 2022 Hot Wheels Legends Tour Semi-Final and Grand Finale will be available to watch via the Hot Wheels Facebook page
  • Judges include celebrity car enthusiasts, Hot Wheels designers and automotive authorities
  • Hosted from Jay Leno’s Garage, the Global Grand Finale will see one life-sized custom fan car immortalized as an official Hot Wheels 1:64 die-cast

The 2022 Hot Wheels Legends Tour is coming to an exciting close with the Global Semi-Final set to air on Thursday, November 10, followed by the Global Grand Finale presented from Jay Leno’s Garage on Saturday, November 12. Both virtual events will feature epic builds that are competing for a chance to become the next Hot Wheels Garage of Legendsä inductee and immortalized as an official Hot Wheels 1:64 die-cast vehicle sold around the world.

“With entries from the United States to Malaysia and everything in between, the Global Semi- Final is going to be a nail-biter,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “This is the fifth year of the Hot Wheels Legends Tour and I continue to be blown away by the dedication and creativity these builders put into their passion projects. This Tour proves that car culture, however different in each city or country, has the power to bring people together, no matter where they are from. I can’t wait to see which of these amazing entries make it to the Global Grand Finale and become the next official Hot Wheels die-cast car.”

The 2022 Hot Wheels Legends Tour Semi-Finalists include:

  • 2015 Proton Suprima S – Nilai Seremban, Malaysia
  • 2003 Toyota Hilux – Shimotsuma, Japan
  • 1969 Buick Riviera – Los Angeles, California, USA
  • 1987 Mitsubishi Jeep Ratrod – Pozorrubio, Pangasinan, Philippines
  • 1998 Nissan 240SX S14 SE – Miami, Florida, USA
  • 1974 Mini GT – Punta Arenas, Chile
  • 1978 Porsche 928 – Dallas, Texas, USA
  • Raptor Buggy – Mt Maunganui, New Zealand
  • 1973 Toyota Celica ST – Windsor, Ontario, Canada
  • 1980 C3 Corvette – Pajęczno, Poland
  • 1992 Autozam Scrum – Beaumont, Texas, USA
  • 1976 VW Puma GTE – Saarbrücken, Germany
  • 1956 VW Beetle – Syracuse, New York, USA
  • 1963 Ford Anglia 105e – Hertfordshire, United Kingdom
  • “Phoenix” (1971 Plymouth Duster sport coupe “twister” merged with 2009 Dodge Charger SRT8 Super Bee) – Mexico City, Mexico
  • 1968 VW Beetle – Atlanta, Georgia, USA
  • 1931 Dodge Rat Rod – Detroit, Michigan, USA
  • 1962 Beetle – Bandung, Indonesia
  • 2011 Kart 1000cc – Rio Grande do Sul, Brazil
  • 2017 Radio Flyer – San Tan Valley, Arizona, USA
  • 1927 Wayne Ford School Bus – Tumbling Shoals, Arkansas, USA
  • 1974 Mini Clubman Panel Van – New South Wales, Australia
  • 1969 International CO1800 – Corning, California, USA
  • Nissan Skyline R33 1JZ non VVTI – Barcelona, Spain

Only 10 of these custom builds will move on to the Global Grand Finale on November 12, where one larger-than-life vehicle will be reimagined as an official 1:64-scale Hot Wheels die-cast and inducted into the Hot Wheels Garage of Legends. 

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details.

To learn more about the Hot Wheels Legends Tour, visit www.HotWheels.com/Legends.

About Hot Wheels

As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1 motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on FacebookInstagram and Twitter.

Hot Wheels Legends Tour LA VIA 360 MAGAZINE

Hot Wheels Legends Tour × LA

Hot Wheels Legends Tour Returns to Los Angeles on October 8 in Search of the Next Hot Wheels Die-cast

  • Presented by Mobil 1 and in partnership with Walmart and Dickies, the world’s largest traveling car show is coming to Los Angeles on Saturday, October 8
  • This free, family-friendly event will take place at Walmart Baldwin Park from 8 a.m. to 12 p.m. PT
  • The Los Angeles stop is the final in-person event of tour, ahead of the virtual Global Semi Final and Grand Finale
  • One of Los Angeles’ hottest custom builds could be the next Hot Wheels die-cast sold around the world – submit your entry now! TM

The Hot Wheels Legends Tour is returning to the car capital of the world in search of a custom build to immortalize as the next Hot Wheels die-cast on Saturday, October 8. This free, family-friendly event is open to cars of every make, model, and style from the San Fernando Valley to the Venice Boardwalk and beyond. Attendees can expect to see classic muscle cars, JDM imports, lowriders, and modified exotics, among other one-of-a-kind custom builds. Hot Wheels Garage of Legends life-size vehicles will also be on display, and limited-edition collectables, exclusive to the Hot Wheels Legends Tour, will be available for purchase.

The Los Angeles Hot Wheels Legends Tour stop will be held at 3250 Big Dalton Ave., Baldwin Park, CA 91706 from 8 a.m. to 12 p.m. PT. Local builders can register their custom car here: https://hotwheelslegends.com/event/2022/los-angeles

“Los Angeles is one of the most diverse cities in the world and its car culture is no different,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “Choosing just one car to move on to the finals will be extremely difficult with all of the eclectic styles that will be represented. This is our final in-person Hot Wheels Legends Tour event for 2022 and we can’t wait to see the amazing Southern California cars that will be on display.”

The judges will be on the lookout for the custom build that best showcases creativity, authenticity, and garage spirit. Each of the judges comes from a unique automotive background and their personal styles will play a major role in placing their votes. Judges for this stop include: renowned automotive artist Harold Cleworth; founder of the popular Vehicle Virgins YouTube channel Parker Nirenstein; radio DJ and podcaster Christian James Hand; The Car Girl influencer Kayla Delehant; founder of GI Automotive Amber Blonigan, along with members of the Hot Wheels design team.

Now in its fifth year, the Hot Wheels Legends Tour spans five continents and 16 countries, making it the largest traveling car show in the world. Each stop is a platform for custom car builders to showcase their passion projects with other automotive enthusiasts. The winner of the October 8 stop in Los Angeles will move on in the competition for a chance at the Global Grand Finale later this year, where the champion will have their car inducted into the Hot Wheels Garage of Legends and immortalized as an official Hot Wheels 1:64 die-cast.

Additional upcoming Hot Wheels Legends tour events include:

  • October 20: Virtual Event
  • November 10: Global Semi Final (Virtual Event only)
  • November 12: Global Grand Finale (Virtual Event only)

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details. To learn more about the Hot Wheels Legends Tour, visit www.HotWheels.com/Legends.

The winner of today’s Hot Wheels Legends Tour Los Angeles stop was just announced!

About the 1956 “Berlin Buick” VW Beetle:

Rob Freeman and his 1956 Volkswagen Beetle, known as the “Berlin Buick,” took home the win at the Los Angeles Hot Wheels Legends Tour stop after driving all the way from Syracuse, NY to compete. As a child, Freeman developed the idea for a mid-engine VW Beetle. Years later, he purchased a 1956 oval-window VW body for $1,000 and began to bring his childhood dream to life. The Beetle received the “Berlin Buick” moniker thanks to the 215ci Buick V8, producing 300hp, installed just behind the rear seats. The engine was selected due to its compact and lightweight design which allowed Freeman to keep the VW’s original proportions intact. To put the power to the ground, the Beetle was fitted with 15×12 inch rear wheels and massive drag slicks. The custom-built independent rear suspension even allows the wheels to fit under the original fenders. In keeping with the Buick theme, side trim from a 1957 Buick was applied to the body and classic 1953 Buick style portholes became strategically placed exhaust outlets. Additionally, the roof of the rag-top Bug was chopped four and a half inches for a sleek appearance and the custom interior features an adapted 1949 Buick dashboard and steering wheel.  

Judges included:

  • Charlie Angulo, Hot Wheels Designer
  • Andres Andrieu, Hot Wheels Designer
  • Harold Cleworth, Renowned Automotive Artist  
  • Parker Nirenstein, Founder of the Vehicle Virgins YouTube Channel
  • Christian James Hand, Radio DJ and Podcast Host
  • Kayla Delehant, The Car Girl
  • Amber Blonigan, Founder of GI Automotive

About Hot Wheels

As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & FriendsTM, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1TM motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.

Hot Wheel DeLorean Alpha5 Die-Cast Car edit VIA 360 magazine and Hot Wheels

HOT WHEELS – DELOREAN ALPHA5

Hot Wheels unveiled images of the 1:64-scale version of the highly-anticipated DeLorean Alpha5 – the all-new EV that represents the future of the DeLorean Motor Company – which will officially be shown to the world for the first time on the awards ramp at the Pebble Beach Concours d’Elegance on August 18.

The Hot Wheels version of the Alpha5 offers a first look at the new DeLorean in three dimensions. Until now, the DeLorean has only been shown as digital renderings. The physical unveiling of the Alpha5 die-cast will take place alongside the life-sized car at a special event during Monterey Car Week. The Hot Wheels Alpha5 will be uncovered by Roberto Stanichi, SVP, Hot Wheels & Global Head of Vehicles at Mattel Inc., and Ted Wu, VP, Global Head of Design for Vehicles at Mattel Inc.

“Like Hot Wheels, the DeLorean name instantly engages the imaginations of car and pop culture fans,” said Stanichi. “We are proud to be a part of this next chapter of the DeLorean Motor Company, with a partnership that we believe will only expand.”    

The Hot Wheels design team has been working with DeLorean for four months to develop the 1:64-scale version of DeLorean’s new interpretation of a modern icon.

“The Hot Wheels design team worked closely with DeLorean to recreate the Alpha5 as a die-cast car, carefully depicting its proportions to showcase its true lines as a Hot Wheels, while maintaining the design language that was perfectly executed by Italdesign,” said Wu. “We are excited to share this special car with fans all over the world.” 

Fans can pre-order the DeLorean Alpha5 die-cast car starting on August 18 at 10:30 AM PST.

ATLANTA × HOT WHEELS LEGENDS TOUR

The Hot Wheels Legends Tour is heading to the Peach State in search of some southern hospitality and epic custom fan cars on Saturday, June 18. From flashy exotics and lifted pickups to muscle cars and hot rods, the best of Atlanta’s eclectic car culture will be on display, along with Hot Wheels Garage of Legends life-size vehicles and limited-edition collectables available exclusively on the Hot Wheels Legends Tour.

“Atlanta is such an exciting place for automotive enthusiasts because of its diverse car culture that is unlike any other,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “We expect to see some truly original builds that represent the rich soul of the city and, hopefully, find our next Hot Wheels Legends Tour winner.”

Featuring local automotive legends and aficionados, the select panel of judges will be looking for the custom build that best showcases creativity, authenticity, and garage spirit. Judges for the Atlanta stop include: iHeartRadio’s Raceday Nation host Rob D’Amico, Morimoto brand representative and import model Bear Dellinger, host of The Bailey Show podcast Jason Bailey, S3 Magazine editor Jonathan Wooley, Caffeine and Octane founder Bruce Piefke, PowerNation TV’s Detroit Muscle hosts Tommy Boshers and Joel McMillan, along with Hot Wheels designers Brendon Vetuskey and Ralph Benitez.

The event will be held at 3250 Sardis Church Road, Buford, GA 30519.

Now in its fifth year, the Hot Wheels Legends Tour spans five continents and 15 countries, making it the largest traveling car show in the world. Each stop is a platform for custom car builders to showcase their passion projects with other automotive enthusiasts. The winner of the June 18 stop in Atlanta will move on to compete in the Global Grand Finale later this year, where the champion will have their car inducted into the Hot Wheels Garage of Legends and immortalized as an official Hot Wheels 1:64 die-cast.

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store.

Hot Wheels™ Legends Tour via Taylor Vande Beek (Extension PR) by 360 Magazine

Hot Wheels: Legends Tour

• Presented by Mobil 1 and in partnership with Walmart and Dickies, the world’s largest traveling car show returns to Houston on Saturday, May 14
• One Houston fan car could be the next Hot Wheels die-cast sold around the world – submit your entry now!
• This family-friendly event will take place at Walmart in Spring, Texas from 8:00 a.m. to 12:00 p.m. CDT

The Hot Wheels™ Legends Tour returns to the Lone Star State on Saturday, May 14 for an epic day of custom car competition at the Houston-area Walmart Supercenter in Spring, Texas. Featuring fan-built art cars, slabs, Texas muscle, imports and everything in between, this family-friendly event is set to showcase the best of Houston’s custom car culture, Hot Wheels, Garage of Legends life-size vehicles, local automotive legends and H-Town celebrities, along with collectables available exclusively on the Tour.

“I always enjoy coming back home to Houston, which has long been a famous hub for custom car culture,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “The Houston art car, slab and muscle scenes always surprise us with some of the most outrageous and colorful contenders in the entire competition. We are sure to find the perfect match for
this year’s Global Grand Finale.”

The select panel of judges consists of Hot Wheels designers and local car afficionados, who will be on the hunt for the custom build that best showcases creativity, authenticity and garage spirit. Judges for this stop include: Houston rapper and philanthropist Trae tha Truth; Smithy Customs owner and head designer Justin Smith; Recoil Racing owner Jerry Dellaportas; president of West Houston Muscle and founder of Nerdtropolis Sean Tajipour; paint and bodywork specialist Veronica Ramos, along with Ted Wu and Phil Riehlman from the HotWheels design team.

Spanning 15 countries and 5 continents, the Hot Wheels Legends Tour is now in its fifth year, giving builders around the world a platform to showcase their passion projects. The winner of the May 14 stop in Houston will move on to compete in the Global Grand Finale later this year, where the champion will have their custom build immortalized as an official Hot Wheels 1:64 die-cast and inducted as a permanent fixture into the Hot Wheels Garage of Legends.

Additional North American stops include:
• June 4: In-Person Event at Walmart in Northwest Arkansas
• June 18: In-Person Event at Walmart in Atlanta, Georgia
• July 9: In-Person Event at Walmart in Detroit, Michigan
• July 16: In-Person Event at Walmart in Windsor, Canada
• July 30: In-Person Event in El Segundo, California
• September 10: In-Person Event at Walmart in Phoenix, Arizona
• September 24: In-Person Event at Walmart in Dallas, Texas
• October 8: In-Person Event at Walmart in Los Angeles, California
• Date TBC: Virtual Livestream
• November 1: Global Semi Final (Livestream only)
• November: Global Grand Finale (Livestream only)

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details.

To learn more about the Hot Wheels Legends Tour, visit HERE.

About Hot Wheels
As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.

About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1
Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and
extend engine life. For more information, visit HERE or and follow @Mobil1 on Facebook, Instagram and Twitter.

Contacts
Scott Shaffstall
Mattel Global Communications
scott.shaffstall@mattel.com
310-252-3610
Michael Haas
Extension PR
mhaas@extensionpr.com

HotWheels graphic for use by 360 Magazine

Hot Wheels Film

Mattel, Inc. and Warner Bros. Pictures announced today that J.J. AbramsBad Robot will produce Hot Wheels, a live-action motion picture featuring the iconic and timeless toy racing car. The high-throttle action film will bring to life this beloved, multi-generational franchise and showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles.

“As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” said Robbie Brenner, Executive Producer, Mattel Films. “Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen.”

A 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise, and represents and unites all segments of car culture. Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance through unparalleled collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports. Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold.

“Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations,” said Peter Dodd, Vice President of Production, Warner Bros. Pictures. “Today, we at Warner Bros. are thrilled to bring that imagination to the big screen with Robbie Brenner and the creative team at Mattel along with the ingenious minds of J.J. Abrams, Hannah Minghella and the team at Bad Robot.”

Hannah Minghella, Bad Robot’s President of Motion Pictures said, “Before Hot Wheels became the global household name it is today, it was the dream of Elliot Handler, who was inventing and building toy cars at home in his Southern California garage. It’s that imagination, passion, and risk-taking spirit that we want to capture in this film.”

Kevin McKeon, Vice President and Andrew Scannell, Creative Executive will lead the project for Mattel Films. Peter Dodd will lead the project for Warner Bros. Pictures. Hannah Minghella and Jon Cohen will oversee for Bad Robot.

Mattel Films and Warner Bros. Pictures are also partners on the upcoming motion picture, Barbie. Now in principal photography, the film is targeted for theatrical release in 2023. The film stars and is produced by Margot Robbie under her Lucky Chap Entertainment banner and directed by Greta Gerwig who also wrote the screenplay alongside her husband Noah Baumbach.

In addition to Hot Wheels, the Mattel Films development slate features movies based on American Girl, Barbie, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View Master, and Wishbone. Mattel Films is also developing Christmas Balloon, based on all-new IP.

Bad Robot has a wide slate of film projects in development under its Warner Bros. Discovery deal, including SUPERMAN written by Ta-Nehisi Coates, ZATANNA written by Emerald Fennell and the animated adaptation of Dr. Seuss’ iconic children’s book OH, THE PLACES YOU’LL GO with Jon Chu attached to direct. Bad Robot is currently in post-production on the female driven thriller LOU starring Allison Janney and Jurnee Smollett for Netflix as well as working with director Matt Shakman on a new STAR TREK movie for Paramount.

*Source: The NPD Group/Retail Tracking Service, U.S. Dollar Sales, January-December 2021

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit online HERE.

About Bad Robot

Bad Robot was formed by filmmaker J.J. Abrams in 2001. The company has produced television series such as ALIAS, LOST, FRINGE, PERSON OF INTEREST, WESTWORLD, CASTLE ROCK, LOVECRAFT COUNTRY, and LISEY’S STORY, feature films such as SUPER 8, STAR WARS: THE FORCE AWAKENS and THE RISE OF SKYWALKER, the STAR TREK, MISSION: IMPOSSIBLE and CLOVERFIELD franchises. In addition to its live action film and television slate, Bad Robot is also producing animated projects including a reimagining of Dr. Seuss’s iconic, OH, THE PLACES YOU’LL GO, Charlie Mackesy’s beloved illustrated book, THE BOY, THE MOLE, THE FOX AND THE HORSE, and the upcoming animated series, BATMAN: CAPED CRUSADER. In 2018, the company launched Loud Robot, an artist-friendly independent music label, and Bad Robot Games, a new entity dedicated to developing large and indie-scale original games for mobile, PC and console. The company recently launched an audio division, Bad Robot Audio, in partnership with Spotify to develop and produce original scripted and non-scripted audio content. Bad Robot is based in Santa Monica and can be followed on Twitter and Instagram.

Hot Wheels via Extension PR for use by 360 Magazine

Hot Wheels Legends Tour

Mattel debuted the official Hot Wheels® 1:64-scale die-cast of the 2021 Hot Wheels Legends™ Tour winning 1969 Volvo P1800 Gasser built by Lee Johnstone of the United Kingdom. The first international Tour winner, Johnstone and his daughter, Victoria Upham, attended the global unveiling ceremony in New York City, where their family’s passion project was officially inducted into the Hot Wheels Garage of Legends™, a collection of the brand’s most iconic and celebrated designs existing both in 1:64th and life-sized scale. 

A 71-year-old motor mechanic, Johnstone restored and modified his 1969 Volvo to become a real-life track star, which he races with his wife and three daughters. A winner on and off the track, the P1800 Gasser emerged victorious from a historic 25-stop international Tour spanning 5 continents, joining previous champions including the inaugural 2018-winning 2JetZ™, 2019-winning THE NASH, and 2020-winning 1970 Pontiac® Firebird™, as the next permanent fixture in Hot Wheels history.

The announcement was made by Ted Wu, Vice President and Global Head of Design for Vehicles at Mattel, at the legendary Classic Car Club Manhattan one week prior to the start of the historic fifth annual Hot Wheels Legends Tour presented by Mobil 1. The epic space was reimagined to showcase dozens of examples of how Hot Wheels has influenced culture, ranging from high fashion to NFTs. The 2022 Tour kicks off with virtual live streams in New Zealand and Australia on April 14 and April 21, respectively, followed by the first North American live event in Miami, Florida on April 30.

“The Legends Tour began in 2018 as a way to celebrate and engage the car builder community around the world,” said Wu. “Lee Johnstone’s 1969 Volvo P1800 proved to be a truly awe-inspiring Gasser interpretation that captivated the entire Hot Wheels team. As the first international Legends Tour winner, we can’t wait to share his dream with Hot Wheels fans in more than 150 countries around the world.”

Hot Wheels is an automotive legend, and for generations, every auto enthusiast’s love for cars has begun with Hot Wheels. Since the casting of the brand’s Original 16® vehicles in 1968, Hot Wheels has continued to define itself by creating some of the most iconic cars in the world, both influencing and being influenced by car culture. Beyond the automotive world, Hot Wheels has expanded into pop culture through segments such as gaming, fashion, luxury and film. But, it always remains true to its car culture heritage. Hot Wheels has established itself as an iconic automotive-lifestyle brand, and is now also a major player in the global custom car builder community.

More than 54 years after Hot Wheels launched its original vehicles, the process of transforming life-sized cars into 1:64-scale has changed dramatically while the focus on design continues to be at the forefront. Beginning with CAD (Computer Aided Design) scanning, the Hot Wheels team is able to digitalize every aspect of the 1969 Volvo P1800, before additional rounds of 3-D modeling and sample printing help designers determine the 1:64-scale vehicle’s final shape. Once approved, the final design must also undergo a rigorous series of Hot Wheels track tests to ensure it performs as good as it looks.

Anyone with garage spirit can compete in the Hot Wheels Legends Tour. To enter, please click HERE.

In collaboration with Mobil 1, Walmart and Dickies, the 2022 Legends Tour will culminate in November with a livestreamed Global Grand Finale event to crown a historic fifth champion. As in the past, all fan car submissions throughout the Tour will be judged on the basis of creativity, authenticity and garage spirit.

Car created by Sara Davidson at 360 Magazine use by 360 Magazine

Global Grand Finale of 2021 Hot Wheels

The 2021 Hot Wheels Legends Tour Global Grand Finale is here. Presented by Mobil 1, this virtual event is the culmination of the largest ever international hunt for the next custom fan vehicle worthy of being inducted into the Hot Wheels Garage of Legendsä and immortalized as a Hot WheelsÒ 1:64 die-cast toy. Ten finalists, representing the top five North American submissions and five best international builds, will go head-to-head in a live-streamed event hosted from Jay Leno’s Garage at 9:00 a.m. PT on Saturday, Nov. 13. 

Ten cars will compete but there can only be one winner. The vehicle that best embodies true authenticity, creativity, and garage spirit will emerge as the next Hot Wheels Legend. The task of crowning this year’s champion will be conducted by an expert panel of judges, including Henrik Fisker, automotive design icon; Elana Scherr, Car and Driver Senior Editor; Ted Wu, Global Head of Design for Vehicles, Mattel; Bryan Benedict, Director of Vehicles Design, Mattel; Brendon Vetuskey, Vehicles Designer, Mattel; and of course car-loving celebrity Jay Leno.

“The Hot Wheels Legends Tour Global Grand Finale is where dreams come true,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “By expanding the international tour through both in-person and virtual events across five continents, the 2021 Legends Tour is by far the most competitive to date. Millions of Hot Wheels fans from around the world have attended this year’s tour stops to see which builds will be competing for the top spot. Looking ahead to the finale, we can’t wait to see which vehicle will go on to inspire the next generation of Hot Wheels fans in die-cast form.”

During the finale, fans can also expect to learn more about a Limited Edition Hot Wheels Twin Mill die-cast featuring a unique Mobil 1 livery, as well as get exclusive access to Limited Edition Hot Wheels NFT promo stickers, in anticipation of the Hot Wheels NFT Garage drop on Nov. 16th. 360 Magazine is excited to see competition as it contains a lot of kids’ childhood. 

The 2021 Hot Wheels Legends Tour finalists include:

  • 1991 Porsche 911 Baja from Sun Valley, California
  • Custom aluminum racer named “Lulu” from Santa Fe, New Mexico
  • 1969 Daytona Charger Superbird “Scraptona” from Macomb, Michigan
  • 2003 Exoskeleton Nissan 350Z from San Mateo, California
  • 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada
  • Custom Volkswagen Beatle sedan from Mexico
  • Custom Volvo P1800 Gasser named “Aint No Saint” from the United Kingdom
  • Custom Wittgenstein from Germany
  • 1986 Dihatsu Mira from Malaysia
  • 1973 Mazda 616 Capella from New Zealand

To tune into this legendary event, visit the Hot Wheels Facebook page here: https://fb.me/e/5tMdrD9L1

To check out the Hot Wheels Garage of Legends, visit www.HotWheels.com/GarageofLegends.

Winner of Hot Wheels Legends Tour photo credit by Daniel Ingraham use by 360 Magazine

Winner of Hot Wheels Legends Tour

The winner of the 2021 Hot Wheels Legends Tour Houston live event stop has been announced.

Michael Tran of Houston, Texas will go on to compete for a chance to have his fully customized 2007 “Soo Sik C6” Corvette become the next Garage of Legends inductee and made into a 1:64 Hot Wheels die-cast toy sold around the world.

About the “Soo Sik C6” Corvette:

The Houston-winning “Soo Sik C6” Corvette started life as a factory 2007 Corvette. It is now anything BUT. In true garage spirit, Michael Tran, a Houston-native, custom fabricated an entirely new body AND interior for his C6 Corvette. The only original components remaining are the frame and the engine, which now makes roughly 1,000 horsepower thanks to a pair of rear-mounted turbos. Having built custom cars since 1998, Tran also fitted the “Soo Sik C6” with custom wheels, exhaust and a one-of-a-kind headlight design to complete the vehicle’s winning looks.

Judges for today’s Houston Hot Wheels Legends Tour live event included:

Bryan Benedict, Design Director Hot Wheels and Matchbox Die-casts

Matthew Gabe, Lead Designer, Hot Wheels Packaging

Trae tha Truth, Houston Rapper, Activist, Record Executive and Angel By Nature Charity Founder

Bill Carlton, Ekstensive Metal

Tim Donelson, Ekstensive Metal

Sean Tajipour, West Houston Muscle