Posts tagged with "hot wheels"

Hot Wheels™ Legends Tour via Taylor Vande Beek (Extension PR) by 360 Magazine

Hot Wheels: Legends Tour

• Presented by Mobil 1 and in partnership with Walmart and Dickies, the world’s largest traveling car show returns to Houston on Saturday, May 14
• One Houston fan car could be the next Hot Wheels die-cast sold around the world – submit your entry now!
• This family-friendly event will take place at Walmart in Spring, Texas from 8:00 a.m. to 12:00 p.m. CDT

The Hot Wheels™ Legends Tour returns to the Lone Star State on Saturday, May 14 for an epic day of custom car competition at the Houston-area Walmart Supercenter in Spring, Texas. Featuring fan-built art cars, slabs, Texas muscle, imports and everything in between, this family-friendly event is set to showcase the best of Houston’s custom car culture, Hot Wheels, Garage of Legends life-size vehicles, local automotive legends and H-Town celebrities, along with collectables available exclusively on the Tour.

“I always enjoy coming back home to Houston, which has long been a famous hub for custom car culture,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “The Houston art car, slab and muscle scenes always surprise us with some of the most outrageous and colorful contenders in the entire competition. We are sure to find the perfect match for
this year’s Global Grand Finale.”

The select panel of judges consists of Hot Wheels designers and local car afficionados, who will be on the hunt for the custom build that best showcases creativity, authenticity and garage spirit. Judges for this stop include: Houston rapper and philanthropist Trae tha Truth; Smithy Customs owner and head designer Justin Smith; Recoil Racing owner Jerry Dellaportas; president of West Houston Muscle and founder of Nerdtropolis Sean Tajipour; paint and bodywork specialist Veronica Ramos, along with Ted Wu and Phil Riehlman from the HotWheels design team.

Spanning 15 countries and 5 continents, the Hot Wheels Legends Tour is now in its fifth year, giving builders around the world a platform to showcase their passion projects. The winner of the May 14 stop in Houston will move on to compete in the Global Grand Finale later this year, where the champion will have their custom build immortalized as an official Hot Wheels 1:64 die-cast and inducted as a permanent fixture into the Hot Wheels Garage of Legends.

Additional North American stops include:
• June 4: In-Person Event at Walmart in Northwest Arkansas
• June 18: In-Person Event at Walmart in Atlanta, Georgia
• July 9: In-Person Event at Walmart in Detroit, Michigan
• July 16: In-Person Event at Walmart in Windsor, Canada
• July 30: In-Person Event in El Segundo, California
• September 10: In-Person Event at Walmart in Phoenix, Arizona
• September 24: In-Person Event at Walmart in Dallas, Texas
• October 8: In-Person Event at Walmart in Los Angeles, California
• Date TBC: Virtual Livestream
• November 1: Global Semi Final (Livestream only)
• November: Global Grand Finale (Livestream only)

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details.

To learn more about the Hot Wheels Legends Tour, visit HERE.

About Hot Wheels
As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.

About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1
Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and
extend engine life. For more information, visit HERE or and follow @Mobil1 on Facebook, Instagram and Twitter.

Contacts
Scott Shaffstall
Mattel Global Communications
scott.shaffstall@mattel.com
310-252-3610
Michael Haas
Extension PR
mhaas@extensionpr.com

HotWheels graphic for use by 360 Magazine

Hot Wheels Film

Mattel, Inc. and Warner Bros. Pictures announced today that J.J. AbramsBad Robot will produce Hot Wheels, a live-action motion picture featuring the iconic and timeless toy racing car. The high-throttle action film will bring to life this beloved, multi-generational franchise and showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles.

“As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” said Robbie Brenner, Executive Producer, Mattel Films. “Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen.”

A 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise, and represents and unites all segments of car culture. Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance through unparalleled collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports. Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold.

“Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations,” said Peter Dodd, Vice President of Production, Warner Bros. Pictures. “Today, we at Warner Bros. are thrilled to bring that imagination to the big screen with Robbie Brenner and the creative team at Mattel along with the ingenious minds of J.J. Abrams, Hannah Minghella and the team at Bad Robot.”

Hannah Minghella, Bad Robot’s President of Motion Pictures said, “Before Hot Wheels became the global household name it is today, it was the dream of Elliot Handler, who was inventing and building toy cars at home in his Southern California garage. It’s that imagination, passion, and risk-taking spirit that we want to capture in this film.”

Kevin McKeon, Vice President and Andrew Scannell, Creative Executive will lead the project for Mattel Films. Peter Dodd will lead the project for Warner Bros. Pictures. Hannah Minghella and Jon Cohen will oversee for Bad Robot.

Mattel Films and Warner Bros. Pictures are also partners on the upcoming motion picture, Barbie. Now in principal photography, the film is targeted for theatrical release in 2023. The film stars and is produced by Margot Robbie under her Lucky Chap Entertainment banner and directed by Greta Gerwig who also wrote the screenplay alongside her husband Noah Baumbach.

In addition to Hot Wheels, the Mattel Films development slate features movies based on American Girl, Barbie, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View Master, and Wishbone. Mattel Films is also developing Christmas Balloon, based on all-new IP.

Bad Robot has a wide slate of film projects in development under its Warner Bros. Discovery deal, including SUPERMAN written by Ta-Nehisi Coates, ZATANNA written by Emerald Fennell and the animated adaptation of Dr. Seuss’ iconic children’s book OH, THE PLACES YOU’LL GO with Jon Chu attached to direct. Bad Robot is currently in post-production on the female driven thriller LOU starring Allison Janney and Jurnee Smollett for Netflix as well as working with director Matt Shakman on a new STAR TREK movie for Paramount.

*Source: The NPD Group/Retail Tracking Service, U.S. Dollar Sales, January-December 2021

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit online HERE.

About Bad Robot

Bad Robot was formed by filmmaker J.J. Abrams in 2001. The company has produced television series such as ALIAS, LOST, FRINGE, PERSON OF INTEREST, WESTWORLD, CASTLE ROCK, LOVECRAFT COUNTRY, and LISEY’S STORY, feature films such as SUPER 8, STAR WARS: THE FORCE AWAKENS and THE RISE OF SKYWALKER, the STAR TREK, MISSION: IMPOSSIBLE and CLOVERFIELD franchises. In addition to its live action film and television slate, Bad Robot is also producing animated projects including a reimagining of Dr. Seuss’s iconic, OH, THE PLACES YOU’LL GO, Charlie Mackesy’s beloved illustrated book, THE BOY, THE MOLE, THE FOX AND THE HORSE, and the upcoming animated series, BATMAN: CAPED CRUSADER. In 2018, the company launched Loud Robot, an artist-friendly independent music label, and Bad Robot Games, a new entity dedicated to developing large and indie-scale original games for mobile, PC and console. The company recently launched an audio division, Bad Robot Audio, in partnership with Spotify to develop and produce original scripted and non-scripted audio content. Bad Robot is based in Santa Monica and can be followed on Twitter and Instagram.

Hot Wheels via Extension PR for use by 360 Magazine

Hot Wheels Legends Tour

Mattel debuted the official Hot Wheels® 1:64-scale die-cast of the 2021 Hot Wheels Legends™ Tour winning 1969 Volvo P1800 Gasser built by Lee Johnstone of the United Kingdom. The first international Tour winner, Johnstone and his daughter, Victoria Upham, attended the global unveiling ceremony in New York City, where their family’s passion project was officially inducted into the Hot Wheels Garage of Legends™, a collection of the brand’s most iconic and celebrated designs existing both in 1:64th and life-sized scale. 

A 71-year-old motor mechanic, Johnstone restored and modified his 1969 Volvo to become a real-life track star, which he races with his wife and three daughters. A winner on and off the track, the P1800 Gasser emerged victorious from a historic 25-stop international Tour spanning 5 continents, joining previous champions including the inaugural 2018-winning 2JetZ™, 2019-winning THE NASH, and 2020-winning 1970 Pontiac® Firebird™, as the next permanent fixture in Hot Wheels history.

The announcement was made by Ted Wu, Vice President and Global Head of Design for Vehicles at Mattel, at the legendary Classic Car Club Manhattan one week prior to the start of the historic fifth annual Hot Wheels Legends Tour presented by Mobil 1. The epic space was reimagined to showcase dozens of examples of how Hot Wheels has influenced culture, ranging from high fashion to NFTs. The 2022 Tour kicks off with virtual live streams in New Zealand and Australia on April 14 and April 21, respectively, followed by the first North American live event in Miami, Florida on April 30.

“The Legends Tour began in 2018 as a way to celebrate and engage the car builder community around the world,” said Wu. “Lee Johnstone’s 1969 Volvo P1800 proved to be a truly awe-inspiring Gasser interpretation that captivated the entire Hot Wheels team. As the first international Legends Tour winner, we can’t wait to share his dream with Hot Wheels fans in more than 150 countries around the world.”

Hot Wheels is an automotive legend, and for generations, every auto enthusiast’s love for cars has begun with Hot Wheels. Since the casting of the brand’s Original 16® vehicles in 1968, Hot Wheels has continued to define itself by creating some of the most iconic cars in the world, both influencing and being influenced by car culture. Beyond the automotive world, Hot Wheels has expanded into pop culture through segments such as gaming, fashion, luxury and film. But, it always remains true to its car culture heritage. Hot Wheels has established itself as an iconic automotive-lifestyle brand, and is now also a major player in the global custom car builder community.

More than 54 years after Hot Wheels launched its original vehicles, the process of transforming life-sized cars into 1:64-scale has changed dramatically while the focus on design continues to be at the forefront. Beginning with CAD (Computer Aided Design) scanning, the Hot Wheels team is able to digitalize every aspect of the 1969 Volvo P1800, before additional rounds of 3-D modeling and sample printing help designers determine the 1:64-scale vehicle’s final shape. Once approved, the final design must also undergo a rigorous series of Hot Wheels track tests to ensure it performs as good as it looks.

Anyone with garage spirit can compete in the Hot Wheels Legends Tour. To enter, please click HERE.

In collaboration with Mobil 1, Walmart and Dickies, the 2022 Legends Tour will culminate in November with a livestreamed Global Grand Finale event to crown a historic fifth champion. As in the past, all fan car submissions throughout the Tour will be judged on the basis of creativity, authenticity and garage spirit.

Car created by Sara Davidson at 360 Magazine use by 360 Magazine

Global Grand Finale of 2021 Hot Wheels

The 2021 Hot Wheels Legends Tour Global Grand Finale is here. Presented by Mobil 1, this virtual event is the culmination of the largest ever international hunt for the next custom fan vehicle worthy of being inducted into the Hot Wheels Garage of Legendsä and immortalized as a Hot WheelsÒ 1:64 die-cast toy. Ten finalists, representing the top five North American submissions and five best international builds, will go head-to-head in a live-streamed event hosted from Jay Leno’s Garage at 9:00 a.m. PT on Saturday, Nov. 13. 

Ten cars will compete but there can only be one winner. The vehicle that best embodies true authenticity, creativity, and garage spirit will emerge as the next Hot Wheels Legend. The task of crowning this year’s champion will be conducted by an expert panel of judges, including Henrik Fisker, automotive design icon; Elana Scherr, Car and Driver Senior Editor; Ted Wu, Global Head of Design for Vehicles, Mattel; Bryan Benedict, Director of Vehicles Design, Mattel; Brendon Vetuskey, Vehicles Designer, Mattel; and of course car-loving celebrity Jay Leno.

“The Hot Wheels Legends Tour Global Grand Finale is where dreams come true,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “By expanding the international tour through both in-person and virtual events across five continents, the 2021 Legends Tour is by far the most competitive to date. Millions of Hot Wheels fans from around the world have attended this year’s tour stops to see which builds will be competing for the top spot. Looking ahead to the finale, we can’t wait to see which vehicle will go on to inspire the next generation of Hot Wheels fans in die-cast form.”

During the finale, fans can also expect to learn more about a Limited Edition Hot Wheels Twin Mill die-cast featuring a unique Mobil 1 livery, as well as get exclusive access to Limited Edition Hot Wheels NFT promo stickers, in anticipation of the Hot Wheels NFT Garage drop on Nov. 16th. 360 Magazine is excited to see competition as it contains a lot of kids’ childhood. 

The 2021 Hot Wheels Legends Tour finalists include:

  • 1991 Porsche 911 Baja from Sun Valley, California
  • Custom aluminum racer named “Lulu” from Santa Fe, New Mexico
  • 1969 Daytona Charger Superbird “Scraptona” from Macomb, Michigan
  • 2003 Exoskeleton Nissan 350Z from San Mateo, California
  • 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada
  • Custom Volkswagen Beatle sedan from Mexico
  • Custom Volvo P1800 Gasser named “Aint No Saint” from the United Kingdom
  • Custom Wittgenstein from Germany
  • 1986 Dihatsu Mira from Malaysia
  • 1973 Mazda 616 Capella from New Zealand

To tune into this legendary event, visit the Hot Wheels Facebook page here: https://fb.me/e/5tMdrD9L1

To check out the Hot Wheels Garage of Legends, visit www.HotWheels.com/GarageofLegends.

Winner of Hot Wheels Legends Tour photo credit by Daniel Ingraham use by 360 Magazine

Winner of Hot Wheels Legends Tour

The winner of the 2021 Hot Wheels Legends Tour Houston live event stop has been announced.

Michael Tran of Houston, Texas will go on to compete for a chance to have his fully customized 2007 “Soo Sik C6” Corvette become the next Garage of Legends inductee and made into a 1:64 Hot Wheels die-cast toy sold around the world.

About the “Soo Sik C6” Corvette:

The Houston-winning “Soo Sik C6” Corvette started life as a factory 2007 Corvette. It is now anything BUT. In true garage spirit, Michael Tran, a Houston-native, custom fabricated an entirely new body AND interior for his C6 Corvette. The only original components remaining are the frame and the engine, which now makes roughly 1,000 horsepower thanks to a pair of rear-mounted turbos. Having built custom cars since 1998, Tran also fitted the “Soo Sik C6” with custom wheels, exhaust and a one-of-a-kind headlight design to complete the vehicle’s winning looks.

Judges for today’s Houston Hot Wheels Legends Tour live event included:

Bryan Benedict, Design Director Hot Wheels and Matchbox Die-casts

Matthew Gabe, Lead Designer, Hot Wheels Packaging

Trae tha Truth, Houston Rapper, Activist, Record Executive and Angel By Nature Charity Founder

Bill Carlton, Ekstensive Metal

Tim Donelson, Ekstensive Metal

Sean Tajipour, West Houston Muscle

Photo via Taylor Vande Beek of Extension PR for use by 360 Magazine

HOT WHEELS UNVEIL 2020 LEGENDS TOUR WINNER

The hunt for the next die-cast worthy Hot Wheels fan car continues on August 26 via a livestream event with the sixth North American stop of the 2021 Legends Tour. To celebrate, Hot Wheels will debut the 2020 Legends Tour-winning 1970 Pontiac Trans Am 1:64 die-cast toy car, which will soon be available for sale on Walmart shelves around the world.

Built by Riley Stair of Sacramento, California, the 2020 Legends Tour winner was chosen from thousands of cars entered across 14 stops throughout Europe, Latin America, Asia and North America for its true representation of Hot Wheels’ passion for creativity, authenticity and garage spirit.

While the competition has changed, the winning criteria remains the same for the 2021 Hot Wheels Legends Tour, with an expert panel of judges – Pro Stock racer Alex Laughlin, Speed Society’s Bryan Cole, Hot Wheels designers Steve Vandervate and Dwayne Vance, along with Hot Wheels Legends Tour co-host and professional racecar driver Collete Davis – ensuring only the best of the best move forward.

“This is only the third time Hot Wheels has immortalized a Legends Tour winner as a die-cast toy vehicle,” said Ted Wu, Global Head of Design for Hot Wheels. “Out of tens of thousands of entries last year and months of work by the Hot Wheels design team, I’m confident we’ve made the perfect 1:64 scale die-cast of the 2020-winning 1970 Trans Am.”

As in previous events, the August 26 livestream winner will advance to the Semi-Finals later this year and then possibly the Global Grand Finale for a chance to have his or her passion project inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold in Walmart stores around the world. To date, North American winners include: a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada; a custom aluminum racer named “Lulu” from Santa Fe, New Mexico; the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan; the Miami-winning 1929 “Loosie” Ford Model A; and a 1975 Opel Manta from Garden City, Michigan, which is the most recent winner from a stop near Detroit.

This livestream event will take place starting at 5:00 p.m. PDT/ 8:00 p.m. EDT on Thursday, August 26. For more information, visit the Hot Wheels Facebook page HERE.

Upcoming Tour Dates include:

  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Social Coverage from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels™ Legends Tour by visiting HERE.

To check out the Hot Wheels Garage of Legends, visit HERE.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.

1975 Opel Manta image for use by 360 Magazine

Hot Wheels Legends Tour in Detroit

Hot Wheels Legends Tour Presented by Mobil 1 Arrives in Detroit on August 7

  • Scores of custom car creations from across the Midwest to be featured – submit your entry now!
  • Live judging continues in Detroit with Motor City mavens helping to choose the next Legends Tour finalist
  • Family-friendly outing will take place at Walmart Livonia from 8:00 a.m. to 12:00 p.m. EDT

The Hot Wheels Legends Tour presented by Mobil 1 is heading to the Motor City and set to feature the best garage builds in the Detroit area. Taking place on Saturday, August 7, the second in-person live event of the 2021 Hot Wheels Legends Tour will see one additional finalist from North America move on for a chance to have their custom car become the next Hot Wheels 1:64 die-cast toy.

With only four finalist spots remaining for the U.S. and Canada, an expert panel of judges – including Cristy Lee of All Girls Garage and Rory Carroll, Editor in Chief, Jalopnik – will be on the hunt for those builds that best embody the Hot Wheels passion for authenticity, creativity and garage spirit. Gamuts of custom fan cars are already registered, and onsite experiences and appearances by Hot Wheels Garage of Legends icons Twin Mill, Bone Shaker, Deora II and Midas Monkey guarantee fun for the whole family.

“The Motor City never disappoints and the entries we’re already seeing are a true testament to the legendary automotive history and enthusiasm of this iconic city,” said Ted Wu, Global Head of Design for Hot Wheels. “We already know that competition will be steep between all the great customs from Detroit.”

As in previous events, the Detroit winner will advance to the Semi-Finals later this year and then possibly the Global Grand Finale for a chance to have his/her car inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold in Walmart stores around the world. To date, North American winners include a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada, a custom aluminum racer named Lulu from Santa Fe, New Mexico, the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan and the Miami-winning 1929 Ford Model A dubbed “Loosie.”

This event will take place at Walmart Livonia located at 29555 Plymouth Rd, Livonia, MI 48150 from 8:00 a.m. to 12 p.m. EDT. For more information, visit the Hot Wheels Facebook page.

Upcoming Tour Dates include:

  • August 26: Virtual Livestream
  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Social Coverage from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels Legends Tour here. To check out the Hot Wheels Garage of Legends, visit the official website.

Illustration by Alex Bogdan for use for 360 Magazine

Hot Wheels Legends Tour Winner Announced

The Hot Wheels Legends Tour presented by Mobil 1 kicks off its first live, in-person stop for 2021 in Miami, Florida on Saturday, July 10. Fun for the whole family, this event is set to feature amazing local custom fan builds, Hot Wheels Garage of Legends icons, including the Twin Mill, Bone Shaker, Deora II and Midas Monkey, as well as onsite experiences for fans of all ages. 

The competition intensifies for this fourth North American stop, as tons of cars will be accepted and reviewed by an expert panel of judges. This team will consist of Hot Wheels designers and Miami automotive influencers, including Hot Wheels die-cast graphic designer Leeway Chang, automotive visionary Elo of Miami Supercar Rooms, John Temerian of “We Are Curated” and Maximilian Trullenque of Cars & Coffee Miami. As always, each judge will be looking for authenticity, creativity and, most importantly, garage spirit in determining which custom fan build has the chops to potentially be immortalized as the next 1:64 die-cast Hot Wheels toy. 

“We are excited to see these cars in person again. Miami is what we have been waiting for all year and we expect custom builds from all over the Southeast to register,” said Ted Wu, Global Head of Design for Hot Wheels. “In true challenger spirit, these live tour stops allow builders to showcase their passion projects, and provide a fun, friendly experience for the whole family, which is exactly what Hot Wheels is all about.” 

 As in previous events, the winner of this stop will go on to compete in the finals later this year to see if their build will be inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold around the world. So far this year, North American winners include a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada, a custom aluminum racer named Lulu from Santa Fe, New Mexico, and the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan. 

This event will take place at Walmart Doral located at 8651 NW 13th Terrace Doral, FL 33126 from 8:00 a.m. to 12 p.m. EDT. 

Upcoming Tour Dates:

  • • August 7: In-Person in Detroit, Michigan 
  • • August 26: Virtual Livestream 
  • • September 18: In-Person Event in Houston, Texas 
  • • October 9: In-Person Event & Livestream from El Segundo, California 
  • • October 28: Global Virtual Livestream Semi-Finals #1 
  • • November 4: Global Virtual Livestream Semi-Finals #2 
  • • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD) 

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels Legends Tour by visiting here

To check out the Hot Wheels Garage of Legends, visit here

About Mattel 

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. 

About Mobil 1 

Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life.

photo by Hot Wheels for use by 360 Magazine

Hot Wheels To Host First 2021 In-Person Stop in July

The Hot Wheels Legends Tour Presented by Mobil 1 to Host First 2021 In-Person Stop on July 10 in Miami

Live judging is back for Miami event with local icons helping to choose this stop’s winner, tons of cars to be showcased at this event – submit your entry now!

Family-friendly event will take place at Walmart Doral from 8:00 a.m. to 12:00 p.m. EDT

The Hot Wheels Legends Tour presented by Mobil 1 kicks off its first live, in-person stop for 2021 in Miami, Florida on Saturday, July 10. Fun for the whole family, this event is set to feature amazing local custom fan builds, Hot Wheels Garage of Legends icons, including the Twin Mill, Bone Shaker, Deora II and Midas Monkey, as well as onsite experiences for fans of all ages.

The competition intensifies for this fourth North American stop, as tons of cars will be accepted and reviewed by an expert panel of judges. This team will consist of Hot Wheels designers and Miami automotive influencers, including Hot Wheels die-cast graphic designer Leeway Chang, automotive visionary Elo of Miami Supercar Rooms, John Temerian of “We Are Curated” and Maximilian Trullenque of Cars & Coffee Miami. As always, each judge will be looking for authenticity, creativity and, most importantly, garage spirit in determining which custom fan build has the chops to potentially be immortalized as the next 1:64 die-cast Hot Wheels toy.

We are excited to see these cars in person again. Miami is what we have been waiting for all year and we expect custom builds from all over the Southeast to register,” said Ted Wu, Global Head of Design for Hot Wheels. “In true challenger spirit, these live tour stops allow builders to showcase their passion projects, and provide a fun, friendly experience for the whole family, which is exactly what Hot Wheels is all about.

As in previous events, the winner of this stop will go on to compete in the finals later this year to see if their build will be inducted into the Hot Wheels Garage of Legends and immortalized as the next 1:64 die-cast toy sold around the world. So far this year, North American winners include a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada, a custom aluminum racer named Lulu from Santa Fe, New Mexico, and the 1969 Daytona Charger Superbird “Scraptona” from Macob, Michigan.

This event will take place at Walmart Doral located at 8651 NW 13th Terrace Doral, FL 33126 from 8am-12pm EDT. For more information, visit the Hot Wheels Facebook page.

Upcoming Tour Dates (Register HERE)

  • August 7: In-Person in Detroit, Michigan
  • August 26: Virtual Livestream
  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Livestream from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD)

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Hot Wheels Announces Virtual Legends Tour Stop for use by 360 Magazine

HOT WHEELS ANNOUNCES VIRTUAL LEGENDS TOUR STOP

The Hot Wheels Legends Tour, the global hunt for the ultimate custom car to immortalize as a Hot Wheels die-cast vehicle, continues as a virtual tour stop on Thursday, June 24. Presented in partnership with Road & Track and sponsored by Mobil 1, Walmart, Dynacraft and Milestone S.r.l., the third stop in the North American leg of the tour will be available on the Hot Wheels Facebook and Road & Track Facebook and YouTube pages starting at 8:00 p.m. EDT (5:00 p.m. PDT) on Thursday, June 24. 

Road & Track, known by automotive and racing enthusiasts around the world for their comprehensive feature stories and comparison tests, will once again join the panel of judges on the livestream to see which one of these passion projects has what it takes to make Hot Wheels history as a Hot Wheels Garage of Legends inductee. Host Jarod DeAnda will be joined by his co-host, professional racer and stunt driver Collete Davis, Road & Track executive editor Daniel Pund, Autoweek’s west coast editor and radio personality Mark Vaughn, along with Hot Wheels designers Phil Riehlman and Matt Gabe. 

The North American leg of the 2021 tour kicked off in April, with two incredible virtual events that saw thousands of automotive buffs from across the continent tune in for the live competitions. The winners of these two stops include a 1968 Mercedes Benz 250S from Penticton, British Columbia, Canada, and a custom aluminum racer named Lulu from Santa Fe, New Mexico. Both builds exuded authenticity, creativity and, most importantly, garage spirit, winning over fans and judges alike. 

The full list of remaining dates for the 2021 Hot Wheels Legends Tour is now available, including the return of live, in-person events starting July 10th

Upcoming Tour Dates:

  • June 24: Virtual Livestream 
  • July 10: In-Person Event in Miami, Florida 
  • August 7: In-Person in Detroit, Michigan
  • August 26: Virtual Livestream
  • September 18: In-Person Event in Houston, Texas
  • October 9: In-Person Event & Livestream from El Segundo, California
  • October 28: Global Virtual Livestream Semi-Finals #1
  • November 4: Global Virtual Livestream Semi-Finals #2 
  • November 13: Global Grand Finale In-Person Event & Livestream (Location TBD) 

Fans may register their cars for one of the upcoming virtual and in-person events or learn more about the Hot Wheels Legends Tour by click HERE.

Hundreds of entries have already poured in from across the United States and Canada for these tour stops. The winner of each event will go on to compete in the 2021 Hot Wheels Legends Tour finals to see if their build will become a Hot Wheels Legends vehicle sold in Walmart stores around the world as a 1:64 die-cast toy.

To watch this premiere automotive livestream event, visit the Hot Wheels Legends Tour Facebook page HERE.

About Mattel:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & FriendsTM, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1:
Mobil 1TM motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, click HERE.