The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.
To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey. Photos of the jerseys are attached.
“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”
Central to the partnership, the Pistons and the Sean Anderson Foundation will work together and engage Detroiters through future community initiatives and programming. The six-time Grammy nominee will also curate music for Pistons in-game entertainment, including halftime performances and DJ playlists. Additionally, Big Sean will participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.
“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”
Detroit Pistons Chief Business Officer Mike Zavodsky lauded the addition of Big Sean and sees the partnership as a natural fit for the Pistons and their newly launched D-Up brand campaign.
“Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit,” said Zavodsky. “Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home.”
Today, the myth-making, chart-topping Michigan rapper NF announces his latest project and first mixtape, CLOUDS (THE MIXTAPE) out March 26, 2021, which is now available for pre-order/pre-add via NF Real Music/Caroline here. NF has also released the ominous, chest-beating title track, “CLOUDS,” in tandem with a fittingly cinematic video. Listen here and watch here.
With “CLOUDS,” NF outlines his reasons for releasing this mixtape now. “Hanging onto songs this long is daunting,” he raps, matter-of-factly. He then playfully delivers clever lines in unison with a sparse violin melody before his delivery becomes more fiery, matching a thundering, industrial beat. Throughout, the technically gifted MC passionately strings together intricate rhymes about his continued ascent and the gravity of his ambitions: “It’s probable / That I might press the envelope / Ideas so astronomical / Sometimes I find them comical.”
“CLOUDS” follows NF’s last surprise single, October 2020’s “CHASING_(DEMO),” which featured 15-year-old Australian fan Mikayla Sippel. A gripping ballad about breaking down and wanting to escape the world, “CHASING (DEMO)” arrived just as calls for new music from NF’s fervent fanbase were becoming deafening. Ever since his Billboard-topping fourth album, 2019’s The Search, fans have eagerly awaited more of his emotive and brutally honest songwriting, grand production, and sharp delivery. This new single suggests that CLOUDS (THE MIXTAPE) will be well worth the wait. NF will have collaborations with HOPSIN and TECH N9NE on CLOUDS (THE MIXTAPE).
CLOUDS (THE MIXTAPE) TRACKLIST
THAT’S A JOKE
JUST LIKE YOU
LOST (feat. HOPSIN)
TRUST (feat. TECH N9NE)
PAID MY DUES
NF is the stage name of Michigan rapper and composer Nate Feuerstein, who emerged with his debut album, Mansion, in 2015. The raw emotion and honesty in his music continued on Therapy Session, building the foundation of an incredibly strong and loyal fan base. In 2017, Perception gave NF his first No. 1 album on Billboard’s Top 200 Chart, and delivered the multi-platinum hit single, “Let You Down,” which reached #1 at Pop Radio. In the summer of 2019, NF released his fourth album, The Search, earning his second consecutive No. 1 on Billboard’s Top 200 Chart. Now certified Platinum, The Search featured Top 10 Pop radio hit “Time” and propelled NF to the global stage, selling out 19 dates on “The Search World Tour,” including shows in Australia and Europe. With over 28 RIAA certifications and 18 billion streams, NF recently earned a spot in the Top 50 most streamed artists of 2020. His fifth album and first ever mixtape, CLOUDS (THE MIXTAPE) is set to release on March 26, 2021. Fans can expect NF to take his signature blend of lyrical introspection and powerful thematic elements to the next level on this 10-track project.
EMINEM’S MARSHALL MATHERS FOUNDATION TO RELEASE EXCLUSIVE DOWNTOWN BOXING GYM COLLAB ON BLACK FRIDAY
Just in time for Black Friday, the Marshall Mathers Foundation is releasing a limited-edition line of clothing for a good cause. The designs also make a nod to “Stan” and the 20th anniversary of The Marshall Mathers LP.
The Marshall Mathers Foundation x DBG #Stan #MMLP collab on Carhartt gear will raise funds to help the Downtown Boxing Gym (DBG Detroit) knock out COVID-19 related learning loss. DBG is a free academic and athletic program on Detroit’s east side that’s working around the clock to prevent students from falling behind during the pandemic.
“We’re facing a crisis like we’ve never seen and we’re doing everything we can to support our kids and help them make it through,” said Khali Sweeney, DBG’s founder and CEO. “To have Eminem and the Marshall Mathers Foundation step up during this time and help raise much needed funds means the world to us. This is what we do in the D. We take care of each other. And we are truly grateful.”
Royce Da 5’9”, Director of Community Engagement and Social Justice Initiatives for The Marshall Mathers Foundation, said: “I’ve experienced firsthand the discipline, commitment, and focus that boxing training instills in young people. I’m passionate about the sport, and I’m passionate about the role that DBG plays in our community. We need to make sure the important work they do continues.”
The t-shirts and hoodies sell for $30 and $60 and are available online at the Eminem Store (shop.eminem.com) while supplies last. 100% of the proceeds will support DBG’s tutoring, mentorship, enrichment programs, college and career prep, social-emotional skills building, and basic needs support like transportation, meals, and more. Learn more at dbgdetroit.org.
The Marshall Mathers Foundation is a charitable organization dedicated to disadvantaged and at-risk youth in Detroit, Michigan and its surrounding communities. Our mission has expanded to stand as an ally in the fight against social injustice and for racial equality nationwide.
After being featured on ESPN’s UFC 257 creative for the last month, Eminem will debut his new music video for “Higher” during ESPN’s UFC 257 Countdown: Poirier vs. McGregor 2 at 2 p.m. ET this Saturday, January 23 on ABC. The video will also re-air on ESPN just prior to Saturday’s main event.
The song comes from the latest Eminem release, Music To Be Murdered By – Side B (Shady Records/Aftermath Entertainment/Interscope Records), which was released on December 18, 2020 and is the expanded edition of Music To Be Murdered By, his 11th studio album released January 17, 2020. The music video prominently features footage from ESPN’s UFC coverage and centers around Eminem inhabiting roles as both a musician and a world-class athlete, drawing allusions between the way a musician creates and prepares to perform and how an athlete trains and prepares for competition. The video, featuring cameos from Dana White and ESPN’s Michael Eaves, will revolve around Eminem’s most important battle: the one against his own demons.
“We have always been interested in fostering the synergy between music and sports and along with ESPN we have created many great moments together,” says David Nieman, VP, Sports and Gaming for Interscope Geffen A&M. “Working together to amplify Eminem’s artistic vision in such a unique way for this highly anticipated UFC event is absolutely a high point.”
“It’s always been amazing to be able to work with Eminem for promotional and programming content on various ESPN properties over the years,” said Kevin Wilson, ESPN music director. “To be able to work on this video together with his team – not only featuring our team’s great UFC coverage but also debuting it exclusively on ABC, is just invaluable.”
Eminem has been featured in a number of promotional and programming content for ESPN recently, including UFC 248, UFC 246, a spot with a custom remix and the tease for this year’s College Football Playoff National Championship, featuring him narrating the introduction and more.
Oprah Winfrey announced plans Monday to host virtual town halls in states that look to play a large role in the upcoming election.
As part of OWN’s OWN YOUR VOTE get-out-the-vote initiative, the town halls will be a non-partisan effort to encourage, inspire and support voters across the country before Nov. 3.
The events are free and open to the public, and you can register in advance by clicking right here.
She will host an event for voters in Wisconsin Oct. 26, voters in North Carolina Oct. 27, voters in Michigan, Minnesota, Ohio and Pennsylvania Oct. 28 and voters in South Carolina Oct. 29. All of the town halls will begin at 8 p.m. ET.
Winfrey will speak with local voters in an effort to acquire adequate resources, information and inspiration to create a more informed voting base. Local voters, national thought leaders, voting rights experts and others who can provide insight and resources to voters will join her.
States of Change is an online print sale fundraiser in support of local groups working on the ground in five key swing states (AZ, FL, MI, PA and WI) to fight voter suppression and to get out the vote. States of Change is organized in partnership with Movement Voter Project.The fundraiser runs online at statesofchange.us from October 13th to 18th at midnight PST, featuring prints from 150+ artists and photographers priced at $150.
Movement Voter Project has selected 42 of the best and most impactful local community-based organizations, with a focus on youth and communities of color, working in five key swing states. These organizations work to get out the vote, fight voter suppression, organize communities to grow their power and build infrastructure that will lead to lasting change. In this short period of time before the election, groups are working on everything from early vote education and mobilization to polls protection to fighting voter disenfranchisement.
Participants include Alec Soth, Catherine Opie, Carrie Mae Weems, Cindy Sherman, Dawoud Bey, Ed Ruscha, Gordon Parks, Hank Willis Thomas, Kim Gordon, Larry Sultan, Mario Sorrenti, Nan Goldin, Robert Frank, Sally Mann, Sharon Lockhart, Stephen Shore, Steve McCurry,and the list goes on and on.
The team at States of Change explains, “There’s the prevailing sense that the country and our democracy are spinning out of control, and that we are powerless to stop it. We didn’t want to become resigned to a sense of darkness and had to act. Inspired by the change artists made with the Pictures for Elmhurst project, we decided to band together to support these amazing non-profits. Every dollar we donate will make a real and direct impact on voter turnout.”
Billy Wimsatt, Founder & Executive Director of MVP, states, “Movement Voter Project is honored to partner with States of Change and world-renowned photographers to support critical voter organizing in the top 5 battleground states. Together, we are funding incredible local organizations that will get out the vote in the final weeks and continue their vital life-saving work beyond Election Day.”
John Divola Untitled, circa 1980 Courtesy of the artist
ABOUT THE PRINTS:
Prints are available for $150 plus shipping costs. All prints are the same size, 10 x 12 inches, with a smaller printed area that is variable depending on the aspect ratio of the photograph. Prints are available in an open edition and are unsigned.All prints are made on Canson Platine Fibre Rag 310. This is a premium 100% cotton paper that offers the look and aesthetic of the original darkroom baryta fiber print and complies with the ISO 9706 standard for maximum longevity. Prints are made from digital files using archival inkjet printing—sometimes referred to as pigment printing, or gicleé printing. This method is the current industry standard for photographic printing.Printing services for this fundraiser are being provided by Light Work. An amount of $15.50 will be deducted from the cost of each print to offset expenses for production and fulfillment. All net proceeds go to the Movement Voter Project.
States of Change was made by a small group of artists and friends trying to make a difference. We are:Mitchell Barton, Matthew Booth, Alice Braccini, Trevor Clement, Jim Goldberg, Gregory Halpern, Alessandra Sanguinetti and Korey Vincent.For their generous assistance and support we would like to extend our deepest gratitude to Claire Davis, Jason Fulford, Africia Heiderhoff, Kristen Lubben, Jody Rojac, Nicole Meade, Ian Simmons, Susan Meiselas and Ahndraya Parlato. And, of course, none of this would be possible without our participating artists’ generosity.
Movement Voter Project works to strengthen progressive power at all levels of government by helping donors –big and small –support the best and most promising local community-based organizations in key states, with a focus on youth and communities of color. We support hundreds of incredible organizations that both turn out unlikely voters and organize communities to grow their power and create transformation, from policy to the streets. We believe that supporting local movement vote groups is the most effective and most cost-effective strategy to transform our country. Learn more at movement.vote.
Grassroots Organizations The 2020 general election hinges on the outcome in these five states: Wisconsin, Michigan, Pennsylvania, Florida, and Arizona. Now more than ever, we need to invest in local groups working on the ground in these states. They know how to organize their own communities, and they’ve been building trust with voters since long before the current crisis. They need our support to win in November and build toward the future we want to see. Learn more on our Organization’s Page.
The list of contributing artists includes many of the top commercial and fine art photographers working today: Aaron Schuman / Abelardo Morell / Adam Pape / Ahndraya Parlato / Alec Soth / Alessandra Sanguinetti / Alex Majoli / Alfredo Jaar / Amani Willett / Amy Troost / Andrea Modica / Andres Gonzalez / Ann Weathersby / Anthony Hernandez / Ari Marcopoulos / Arthur Ou / Bayeté Ross Smith / Brian Ulrich / Bryan Schutmaat / Bryson Rand / Camille Seaman / Carmen Winant / Carolyn Drake / Carrie Mae Weems / Cass Bird / Catherine Opie / Chris McCaw / Christian Patterson / Christopher Anderson / Cindy Sherman / Clara Balzary / Curran Hatleberg / Daniel Gordon / Daniel Shea / Danna Singer / Dannielle Bowman / Danny Lyon / David Maisel / David Levinthal / Dawoud Bey / Deanna Templeton / Diana Markosian / Dionne Lee / Doug DuBois / Dru Donovan / Ed Panar / Ed Ruscha / Ed Templeton / Eli Reed / Elinor Carucci / Emily Shur / Emmet Gowin / Eric Gottesman / Eva O’Leary / Fumi Ishino / Gerard Gaskin / Gordon Parks / Gregory Eddi Jones / Gregory Halpern / Gus Powell / Hank Willis Thomas / Hannah Price / Hannah Whitaker / Henry Horenstein / Ike Edeani / Irina Rozovsky / Jack Pierson / James Casebere/ James Welling / Janet Delaney / Jason Fulford / Jeffrey Whetstone / Jim Goldberg / Joel Fisher / Joel Sternfeld / John Divola/ John Gossage / John Lehr / John Pilson / Jon Feinstein / Jon Rubin / Jonathan Gardenhire / Katy Grannan / Ken Light / Khalik Allah / Kim Gordon / Landon Nordeman / Larry Sultan / Laura Letinsky / Laura McPhee / Laurel Nakadate / Lelanie Foster / Leonard Suryajaya / Liz Cohen / Lorie Novak / Luc Sante / Mario Sorrenti / Mark Steinmetz / Matt Sayles / Matthew Connors / Matthew Leifheit / Matthew Porter / McNair Evans / Melissa Catanese / Meron Menghistab / Michael Christopher Brown / Michael Schmelling / Mike Mandel / Milagros de la Torre / Mimi Plumb / Mitch Epstein / Moyra Davey / Nan Goldin / Nelson Chan / Nicholas Muellner / Pacifico Silano / Penelope Umbrico / Peter Sutherland / Peter van Agtmael / Pixy Liao / Raymond Meeks / Renée Stout / Ricardo Nagaoka / Richard Misrach / Richard Mosse / Richard Renaldi / Robert Frank / Roe Ethridge / Ron Jude / Rosalind Fox Solomon /Rose Marie Cromwell / S*an D. Henry-Smith / Sally Mann / Samantha Box / Sara Cwynar / Sasha Phyars-Burgess / Sasha Rudensky / Sean Pressley / Sebastian Kim / Shane Lavalette / Sharon Core / Sharon Lockhart / Sheila Pree Bright / Sinna Nasseri / Stacy Kranitz / Stephen Shore / Steve McCurry / Suha Traboulsi and Walid Raad / Susan Meiselas / Susan Worsham / Tabitha Soren / Tanya Marcuse / Tim Davis / Todd Hido / Tommy Kha / Trevor Clement / Victoria Sambunaris / Wendy Ewald / Yto Barrada / Zoë GhertnerMark Steinmetz
The program will be held in Warren, Michigan, at GM‘s Design Center and will kick off with a virtual art exhibition. Brushes With Cancer takes cancer survivors, battlers and caretakers and pairs them with artists who are able to depict the struggles, emotionally and physically, faced by those with cancer.
For the 2020 event, all 25 people affected by cancer and all 23 artists are employed by GM Design, and their story-inspired art will be on display virtually.
After the event, the art will remain on display until Oct. 30 and will then be auctioned off to the highest bidder with proceeds going right back to Twist Out Cancer to provide psychosocial support to those in a face-to-face fight with cancer.
Jenna Benn Shersher, the CEO of Twist Out Cancer, said 2019’s event was a smash success and that Twist Out Cancer was honored to be working with GM Design for the 2020 program.
“We have worked hand-in-hand with employees at GM Design during this unprecedented time to continue our program virtually, which is offering our Inspirations and Artists the same transformational experience our participants have come to expect over the past eight years,” Shersher said. “As Twist Out Cancer has grown, we continue to bring our impactful programming to new cities and new audiences around the world and are thrilled with the start of this new program.”
Virtual events will also be held in Austin Oct. 25 and in Chicago Nov. 14. Twist Out Cancer also encourages anyone to bring an event to their hometown by contacting Amelia Hanrahan at firstname.lastname@example.org.
To purchase tickets for the event on Sept. 25, you can click right here.
The Henry Ford’s Hallowe’en in Greenfield Village presented by Meijer Celebrates 40th Anniversary with Reimagined Experience
The Henry Ford is excited to announce its continued 40-year tradition of Hallowe’en in Greenfield Village, presented by Meijer. Taking place over 15 nights, beginning Oct. 8-11, 15-18, 22-25, 29-31 from 4 p.m. – 9:30 p.m., this year’s event has been reimagined to ensure every guest’s visit is safe, responsible, and filled with spooky-fun. Tickets for members are now on sale. Non-members tickets become available September 16. All tickets can be purchased at thehenryford.org.
This year, Hallowe’en is completely taking over Greenfield Village, with a festival-like atmosphere replacing the prescribed walking path. Fans of past Hallowe’en events will still recognize many of their favorite aspects including more than 1,000 hand-carved jack-o-lanterns and 50-plus costumed characters from classic stories such as The Legend of Sleepy Hollow, Alice in Wonderland and the Wizard of Oz, alongside newly-created storybook experiences.
Guests this year will be the first to experience a brand-new train adventure aboard the Hallowe’en Express. This ghostly journey around Greenfield Village is a ride for guests of all ages and due to high demand and increased safety procedures, requires advance timed reservations.
As The Henry Ford continues to prioritize the health and safety of its guests and staff during the COVID-19 pandemic, it was necessary to make important program modifications including the omission of treat stations and dining experiences such as the Hallowe’en Fairy Tale Feast and Eagle Tavern Harvest Supper. Fall treats, hot beverages and craft beer will still be available for purchase.
In order to accommodate this large-scale, new experience, Greenfield Village will close its daytime operations beginning October 5, with the intention to reopen operations throughout weekends in November.
Due to limited capacities, advanced ticket purchases are highly recommended for Hallowe’en in Greenfield Village. Tickets are $14.50 for members and $17 for non-members, ages two and up. While each admission includes a ticket aboard the Hallowe’en Express train, timed advanced reservations are required. To make a complimentary reservation, call The Henry Ford’s Contact Center at 313-982.6001. Walk-up Hallowe’en Express tickets will not be available.
About The Henry Ford
Located in Dearborn, Michigan, The Henry Ford, a globally recognized destination, fosters inspiration and learning from hands-on encounters with artifacts that represent the most comprehensive collection anywhere focusing on innovation, ingenuity and resourcefulness in America. Its unique venues include Henry Ford Museum of American Innovation, Greenfield Village, Ford Rouge Factory Tour, Benson Ford Research Center and Henry Ford Academy, a public charter high school. Together with its online presence at thf.org, its national television series The Henry Ford’s Innovation Nation and Invention Convention Worldwide, the growing affiliation of organizations fostering innovation, invention and entrepreneurship in K-12 students, The Henry Ford inspires individuals to unlock their potential and help shape a better future.
As Summer vacations end in Europe and in the United States and students return to college campuses and primary schools worldwide, fresh waves of COVID infections are causing renewed restrictions after loosening in the Spring and Summer. However, a new study shows that this uncoordinated opening, closing, and reopening of states and counties, is making the COVID problem worse in the U.S., according to the authors of a new study released today. Using methods from their previous work, published in the Proceedings of the National Academy of Sciences, MIT PhD student Michael Zhao and Sinan Aral, Director of the MIT Initiative on the Digital Economy and author of the upcoming book The Hype Machine, have released the first comprehensive study of the impact of state-by-state re-openings on the COVID pandemic, spanning January to July, 2020 with surprising and troubling results.
After studying combined data on the mobility of over 22 million mobile devices, daily data on state-level closure and reopening policies and social media connections among 220 million Facebook users, the team found that reimposing local social distancing or shelter-in-place orders after reopening may be far less effective than policy makers would hope.
In fact, such closures may actually be counterproductive as they encourage those in locked down regions to flee to reopened regions, potentially causing new hotspots to emerge. This analysis demonstrates that travel spillovers are not only systematic and predictable, but also large and meaningful.
Arizona was one of the first states to open businesses, but in late June, bars, gyms, movie theaters, and water parks were shut down for 30 days as the state became one of the virus’s new hot spots. One month after dine-in restaurants, bars, and gyms were allowed to reopen in California, Governor Gavin Newsom made the country’s most aggressive reopening reversal amid his state’s spike in COVID-19 cases, shuttering all indoor dining, bars, zoos, and museums in the state. Similar reversals have occurred in Colorado, Florida, Louisiana, Michigan, New Mexico, Oregon, Texas, West Virginia among other states.
“We’ve seen a patchwork of flip-flopping state policies across the country,” says Sinan Aral, the senior author of the study. “The problem is that, when they are uncoordinated, state re-openings and even closures create massive travel spillovers that are spreading the virus across state borders. If we continue to pursue ad hoc policies across state and regional borders, we’re going to have a difficult time controlling this virus, reopening our economy or even sending our kids back to school.”
The new study showed that while closures directly reduced mobility by 5-6%, re-openings returned mobility to pre-pandemic levels. Once all of a state’s peer states (in travel or social media influence) locked down, focal county mobility in that state dropped by an additional 15-20% but increased by 19-32% once peer states reopened. “State policies have effects far beyond their borders,” says Aral. “We desperately need coordination if we are to control this virus.”
When an origin county was subject to a statewide shelter-in-place order, travel to counties yet to impose lockdowns increased by 52-65%. If the origin had reopened, but the destination was still closed, travel to destination counties was suppressed by 9-17% for nearby counties and 21-27% for distant counties. But when a destination reopened while an origin was still closed, people from the closed origins flooded into the destination by 11-12% from nearby counties and 24% from distant counties. “People flee closures and flood into newly reopened states,” says Aral, “we can’t avoid the travel spillovers caused by our ad hoc policies.”
These findings highlight the urgent need to coordinate COVID-19 reopenings across regions and the risks created by ad hoc local shutdowns and reopenings. In addition, the results highlight the importance of taking spillover effects seriously when formulating national policy and for national and local policies to coordinate across regions where spillovers are strong.
Detroit native, Courtney Bell is back to deliver a message for the ladies. While slipping into his smooth side over the Noc produced beat, Courtney takes materialism out of relationships. The retro, melodic and synth-heavy production allows Courtney to show off lyrical strength while reminding us he’s “nothing like your last one.”
Showing no signs of slowing down, Courtney Bell has a message of enlightenment to deliver to the masses. Earlier this summer he kicked off with a freestyle visual, “Pride”depicting his flow versatility, talking about the complexities of having pride. He followed up with single, “GB4″ Furthering his mission to empower marginalized communities as well as bring spirituality to the streets, Courtney delivers water to Flint residents monthly while sharing his personal experiences of his life.
Courtney is a spiritual man and often follows the Torah as he resides in Detroit. His daily routines include meditations and calisthenics at least twice a day. During the winter time you can find Courtney plowing snow for low income communities and the elderly. He’s rooted in uplifting the people around him and bridging the gap between the conscious community and the hood. Through his music he is dedicated to bringing “spirits and souls into the light.” Courtney’s music was featured in media outlets such as: Hot New Hip Hop, The Source, Detroit Times, RapRadar & Fake Shore Drive. In the past he’s opened for notable hip hop acts like: WS Boogie, Dave East and Eric Bellinger.
EMERGING R&B SINGER-SONGWRITER/PRODUCER JAYLA DARDEN RETURNS WITH “DEMONSTRATION”
With a beat inspired by the works of Timbaland and Missy Elliot, this song is about needing action over words and promises. “Demonstration” which was written, produced and engineered by Jayla herself will be the first of many glimpses into Jayla’s Quarantine Creations.
This single will be released with a visualizer and will continue to feed the marketplace and establish her as an artist. The 21-year-old singer, songwriter, producer, and engineer is bold on the soulful track as she reclaims her love and needs in a partner. With a sound all her own, Jayla’s R&B language is a combination of today’s alternative soul with an aura of 2000s R&B.
Lyrics like “Lately my interest is fading/ separate locations / I’m losing
patience,” are worthy of an IG caption and remind us what’s to come
from the rising singer-songwriter.
Raised in Detroit, Michigan, Jayla blended her love for music with the wonders of technology to teach herself programs like Ableton, GarageBans and ProTools but also master instruments like the guitar and keyboard.
A musical diet of gospel and contemporary jazz, vocalists like Destiny’s Child, Aaliyah, Brandy, Jhene Aiko, Frank Ocean, and beat smiths like J. Cole, Missy Elliott and Key Wane, helped shape Jayla’s understanding of her sound: heavy drums, soft melodies, and a positive slant on love and everyday life.
Since 2015, Jayla has built up a SoundCloud fanbase with short releases—including her cover of Drake’s “Jaded” which garnered 350,000 streams. She’s also found fans in the form of music startup Soulection and Grammy-winning artist H.E.R. In May, Jayla joined H.E.R. for her ‘Girls With Guitars Series’ on Instagram to sing her single “On To Something” and a beautiful cover of Aaliyah’s “I Don’t Wanna.” You can watch Jayla’s next performance at The 13th Annual Roots Picnic Virtual Event in partnership with Michelle Obama on Saturday, June 27th.
“Demonstration” comes after the release of her sultry EP Onto Something, which dropped in late 2019 with fan favorites like “Be Your Girl” and the title track, “Onto Something”.