Posts tagged with "Puerto Rico"

Who is Dei V?

The artist Dei V presents himself on the Latin music scene with his new production “Who is Dei V?” This talented artist from Puerto Rico has come to stay with a unique rhythm and an interpretation that captivates all lovers of the urban genre.

After his release “Right Thru” Dei V, who achieved almost 2 million views on all digital platforms, has more than 500k followers on his social networks, more than 15 million views on YouTube and 1.3 million monthly listeners on Spotify, is one of the most outstanding artists of the new wave of music made in PR, “Dei V,” who has refreshed the scene, becoming one of the most outstanding voices of the urban genre of tomorrow.

With his fresh and original style, Dei V has won the hearts of his audience with a sound that combines elements of reggaeton, pop, and hip-hop. In “Who is Dei V?,” we can hear his powerful voice and his ability to create exciting and memorable lyrics.

In addition to his musical talent, Dei V has directed his artistic career with a professional and driven attitude. After years of hard work and dedication, he is ready to take the world by storm with his music.

For all of the above, the media and his audience cannot stop expecting the best from this young artist who promises to take the music industry to the next level with his unique songs and innovative style.

The song was composed by “Dei V” and speaks of the fact that many people ask themselves the question: Where is Dei V? referring to the fact that the artist supposedly appears and disappears from the music industry, but the artist makes it clear in the song that while people ask these kinds of questions, he continues to work in silence and achieve such great things as being invited by Karol G to a massive concert in PR.

With this musical evolution, “Dei V” seeks to take another step in the internationalization of his career and consolidate his leadership position among the members of the new generation in the national and international market.

“Who is Dei V?” It is now available worldwide on all digital platforms, as is his video, which can be found on the artist’s YouTube channel.

Follow Dei V

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Anuel AA – Brother

Anuel releases new single and music video Brother. The artist breaks down musical barriers and experiments with different sounds.

Anuel, one of the great leaders of Latin music, releases his new single Brother a song that promises to surprise the urban genre industry with its masterful fusion of Spanish, Trap, and alternative music. The song and its music video are now available on all digital platforms.

Anuel is an integral artist, composer, and successful businessman who is unquestionably one of the great references to Latin music. The singer, who has long been associated with the urban genre, now presents a new theme that combines Latin Trap, alternative music, and R&B sounds. This innovative rhythm fusion featured production from Hydemiyabi, Dim Cruz, and EQ, as well as lyrics about personal and emotional empowerment.

“Brother” debuts with its official music video, which was shot in the historic city of Madrid, Spain, by Conteni2 Media Group and directed by Anuel himself in collaboration with Tru Views.

“I am very happy with the outcome of this video; it is exciting to work as a director on my own music videos.” “I hope my fans enjoy this production and listen to this rhythm fusion that combines the best of two worlds,” Anuel said.

In addition to representing the lifestyle of a music star like Anuel, the audiovisual piece is full of bright colors, gold, European architecture, and a lot of “bling bling.”

Anuel AA – Brother (Video Oficial)

Anuel × Reebok Collaboration HERE

MYKE TOWERS “LUCES DE NEÓN”

TOWERS PREPARES TO MAKE HISTORY WITH THREE SOLD OUT SHOWS AT THE COLISEO DE PUERTO RICO ON SEPTEMBER 16, 17, AND 18

“LUCES DE NEÓN” Available Here

Download Promotional Assets Here

One of the music industry’s leading artists and rap virtuosos, Myke Towers, once again exhibits his masterful versatility as a global artist with the release of “Luces de Neón.” The song is available to stream on all digital platforms today.

“Luces de Neón” sees Myke bring his powerhouse lyrical dexterity that has established him as one of this generation’s most dominant and noted singer-songwriters. On the track, a captivating synth-heavy melody lays the foundation for the identity of the song as it intertwines with a hypnotic and enticing reggaeton beat. Mesmerized by his female protagonist in this lustful tale, Towers confesses his strong desires through the lines of his steamy wordplay.

Having recently wrapped up a month-long tour through Europe with most of the venues completely sold out and crowds that consisted of over 30,000 plus fans in attendance, the prolific performer is also in preparations to make history with three upcoming sold out shows at the emblematic Coliseo de Puerto Rico. Towers’ long awaited homecoming run will take place on September 16, 17, and 18.

Earlier in the year, Towers celebrated a tremendous win at the 2022 ASCAP Latin Music Awards, where he was recognized with the special 2022 ASCAP Latin Songwriter of the Year award for his triple-platinum single “Bandido,” his contribution to Sebastián Yatra’s chart-topping “Pareja del Año,” and other songs with artists including Jay Wheeler, Wisin, Los Legendarios, MTZ and Rauw Alejandro.

His legacy is further cemented by the success of albums such as “Easy Money Baby” (2020), “Lyke Mike” (released in April 2021), his EP “Para Mi Ex” which featured his hit track “Bandido” alongside Juhn, reaching the No.1 spot on Billboard’s US Latin Airplay charts. His album “Lyke Mike” was recognized in both Complex and Billboard’s “Best Album of 2021” lists. Towers ended 2021 on a high note with the release of his single “Experimento,” off of his highly anticipated forthcoming studio album. The Puerto Rican singer-songwriter also premiered his track “Almas Gemelas” to fans across the globe with an unforgettable performance at the 2021 Premios Juventud Awards. Adding to his international appeal, the multi-platinum selling artist also became the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture.

Currently, Myke Towers is putting the finishing touches on his upcoming album which is slated for release this year.

Follow MYKE TOWERS on Instagram I Facebook I Twitter I YouTube

Anuel AA × Reebok

On Friday, August 26 at 10 AM EST exclusively at Foot Locker and Champs Sports, in-store and online, “The Sky Above the Street” collection will launch two signature Reebok models. The Classic Leather and Pump Omni Zone 2 in red and black colorways – inspired by the sun-faded vibrant urban neighborhoods and outdoor courts of Puerto Rico which celebrates the beauty of the community and its people. Key product features include: the iconic Reebok logo, an ermine tail design inspired directly from the Carolina flag (Anuel’s hometown), the name of his debut album, Real Hasta La Muerte, Anuel’s exclusive signature embroidery, and a metallic lace inspired by the artist’s jewelry.

In support of the release, Anuel, Reebok, and Foot Locker, Inc. will also be dedicating a collaborative donation to the local non-profit organization SER De Puerto Rico, supporting the organization’s mission to uplift people with disabilities.

The first drop of “The Sky Above the Street” will be available for purchase early exclusively at the Plaza Las Americas Foot Locker location in San Juan, Puerto Rico August 24 before its wide release. For local consumers who purchase from Anuel’s Reebok collection,
Anuel will also be hosting a meet and greet event at the same Plaza Las Americas Foot Locker store the next day, August 25 while supplies last (terms and conditions apply).

The first drop of “The Sky Above the Street” will be available for purchase early exclusively at the Plaza Las Americas Foot Locker location in San Juan, Puerto Rico August 24 before its wide release. For local consumers who purchase from Anuel’s Reebok collection, Anuel will also be hosting a meet and greet event at the same Plaza Las Americas Foot Locker store the next day, August 25 while supplies last (terms and conditions apply).

Reebok and Anuel AA sneaker via 360 MAGAZINE

DADDY YANKEE – REMIX

Global music icon Daddy Yankee continues to rack up hits with his farewell album LEGENDADDY, which not only became the #1 Latin album in the world, but the album’s global hit “REMIX,” is now #1 on the Latin Airplay chart with the leading radio charts in the U.S. and Puerto Rico. In addition, the track “HOT” in collaboration with Pitbull, sits at No. 25 on the chart.

Kicking off his farewell tour “La Última Vuelta” in the U.S. last week with historic sold-out performances in Denver, Los Angeles and Phoenix, Yankee celebrates today another #1 hit with “REMIX,” a track that has over 75 million combined streams and views. Simultaneously, he continues his last world tour with 80 sold-out shows.

“REMIX” is part of Yankee’s farewell album, LEGENDADDY, which was the first album of 2022 to be certified multi-platinum by the RIAA with over one billion streams and was listed as the mid-year Top Latin Album. The album reached #1 on Billboard’s Top Latin Albums chart, consecutively achieving his fifth #1 debut on the chart. Additionally, it entered the Top 10 of the Billboard Top 200 chart at #8, marking his highest chart position to date and his first Top 10 hit in 15 years since 2007’s El Cartel: The Big Boss. It also placed at #1 on the Weekly Top Albums chart on Spotify.

Yankee recently released an explosive music video for his collaboration “PASATIEMPO” with Myke Towers. Filmed in Puerto Rico, the music video brings these two Latin music stars together in an explosive video collab, featuring vintage elements including a retro TV, a cassette player and polaroid photos, among other creative elements that set the tone for the video.

Watch the music video for “PASATIEMPO”: HERE

For one last time, Daddy Yankee will canvas the world on his farewell tour “LA ÚLTIMA VUELTA” (The Last Round). The tour began this past July 25 at the Ball Arena in Denver, Colorado with a completely sold out show and continued at The Forum in Los Angeles, California where they made history with 5 sold out shows, and Phoenix, AZ. Promoted by Cardenas Marketing Network and Raphy Pina, MR Sold Out, the five-month trek includes some of the rapper-songwriters’ biggest headline shows in North America and Latin America to date. In addition, Daddy Yankee announced three tour dates for Puerto Rico on January 6, 7 and 8. Tickets are now available HERE (United States).

Jossef

Listen to Jossef’s full chat with the 360 Magazine Latinx Editor-at-Large Javier Pedroza on the 360 MAG Podcast HERE.

21-year-old singer/songwriter Jossef has swiftly taken the music industry by storm. Originally from Puerto Rico, as he defines, “it is the place where champions are born, we have a lot of potential.”

Jossef began releasing his own original music at the age of 17, debuting his track “Zumba.” Specializing in the Latin urban genre, Jossef pours his unique flare and attitude into his work. Having a large presence online with over 180K followers on Instagram and 340K on YouTube, Jossef’s tracks typically reach viral status, allowing him to reach a diverse audience. He now belongs to the new wave of artists who have surpassed 100 million streams on Spotify.

“I feel very content and happy for the artistic career I am leading. I admit that I am in [my] best artistic moment, and epic things are coming this year. Music for me is number one, without it there is nothing,” Jossef said while chatting about his career.

Jossef’s prominent social media presence has allowed him to dabble in differing industries. Using fashion as another creative outlet, Jossef speaks to how his style allows him to display more of his individuality to his audience. “Regarding fashion, I am designing a collection of unique, different, and epic pieces. I always try to separate myself from the rest and be innovative and create different things. I like to push everything to the limit and clothes are no exception.”

Though the artist has such a prominent social media presence, his music has cemented himself as an artist on the rise. In 2020, Jossef landed himself a spot amongst Billboard’s “Latin Teen artist to Keep on Your Radar.” He, too, had the opportunity to represent Puerto Rico in the Renown Music industry: MIEDEMA’S Accelerator Program. (CANNES)

Jossef’s hit “Persia (Remix)” featuring Jamby El Favo and EIX, has collected a whopping 300 million global streams. The track continues to renew Jossef’s viral status online, used as a popular sound on TikTok. Aside from the tracks prominent online presence, “Persia (Remix)” too, entered Spotify’s Top Editorial Playlists of “Viva Latino” and “Baila Reggaeton,” Billboard Argentina’s Hot 100 list, and became Gold certified in Spain and the United States.

Some of Jossef’s other admired pieces include “X2,” DESVELO,” “HASTA QUE ME PERDONES,” “X2 REMIX” featuring Mariah Angeliq and “Algoritmo” with Totoy El Frio, totaling over 15 million streams in all. Regarding his latest release in new track “Que Raro,” Jossef was excited to consider how the track is unique from his other music. He states, “’Que Raro,’ is a different topic. I like to create and invent things within the musical style of reggaeton. This single has an essence of reggaeton 2004-2005 with a fresh mix of reggaeton from 2022.”

Article by: McKinley Franklin, Andrea Esteban x Vaughn Lowery

Maniobra: A Cultural Employment Initiative

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The Mellon Foundation and the Centro de Economía Creativa (CEC) announced Maniobra – a newly launched $8 million cultural employment initiative created to facilitate stable employment opportunities for artists while strengthening the administrative bandwidth of community-based cultural organizations across Puerto Rico. In its inaugural stage, Maniobra – named in reference to “the work of one’s hands” – is providing support including salary, training, health and other benefits, and more to 37 artists and 25 artist-centric organizations across 12 municipalities.

Puerto Rican artists play critical leadership roles within their communities, yet often live in a state of financial precarity, earning a median annual income of approximately $16,000 for their work, with 46% generating less than $12,000 annually. Through Maniobra, CEC and the Mellon Foundation underscore the labor of artists as valued work, while modeling remuneration that reflects artists’ formal education, experience, and contributions to society.

“This initiative shines an important light on the economic state and personal well-being of the artistic community and centers both as priorities for philanthropy and cultural policy,” said Javier Hernández Acosta, Founder of the Center and Dean of the School of Arts, Design and Creative Industries at the Universidad del Sagrado Corazón. “Equity and salary justice within the arts had previously been relegated to a secondary agenda item, but we are now thrilled to work with the Mellon Foundation to advance this important work through real action.”

Maniobra provides participating organizations with the financial support needed to hire at least one full-time artist and $20,000 yearly budget to support the organization’s programming and creative projects over the entirety of the three-year initiative. The funding will not only strengthen organizations’ artistic programming and financial stability, but will also serve as a pilot that could be expanded in the future and has the potential of driving philanthropic support to a more holistic approach.

“Lifting up and celebrating the creativity of Puerto Rican artists, writers, and performers means granting them the resources they need to pursue their callings, supporting the archipelago’s artistic and cultural organizations, and broadly fostering the work and preservation of Puerto Rican culture at a time when stable employment and funding for these efforts has been imperiled,” said Elizabeth Alexander, President of the Mellon Foundation.“We are honored to support Maniobra, and excited to see the work that comes from this remarkable initiative.”

Prior to the launch of Maniobra, CEC and the Mellon Foundation collaborated on artists-centered initiatives including the development of Nido Cultural – a platform created to support management services for artistic and cultural production in Puerto Rico, as well as on an initiative aimed at Mapping of Cultural Work in Puerto Rico. Maniobra was inspired by Creatives Rebuild New York (CRNY) – the $125 million Mellon Foundation-backed initiative created to help reactivate the creative economy of New York State and secure the future of its artists.

The artists selected for Maniobra, which commenced in early April, were selected by an advisory team of key stakeholders from the local artistic community. Considering the diversity of practices and approaches across the islands, collectives and organizations were selected based on their rich experience in artistic and cultural work.

“In addition to supporting these artists, we also expect to strengthen the work of the collectives and organizations by providing technical and managerial support as well as operational budgets for the execution of the initiatives,” said Sonia Méndez, Program Manager of the Centro de Economía Creativa, Inc. “It also represents a unique project that not only offers the artist a salary, but also fringe benefits and health care coverage.”

To learn more about the projects and initiatives of the Centro de Economía Creativa, you can visit its social media accounts or Centro de Economía Creativa Website.

*Photo: Gustavo Castrodad

BLESSD Makes History

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BLESSD, the artist who is breaking all paradigms in Colombia and who is taking over the planet with his music, continues to share all his hits on his first world tour Tendencia Global Tour.

One more dream that comes true for the young artist will remain archived in his memory and in that of the more than twelve thousand attendees who sang together with him at the first edition of the Motherland Festival in Puerto Rico, where Blessd was the only international artist invited.

Blessd is the artist who never stops surprising the world, yesterday his music made history, all his hits sounded in an indelible presentation for the young superstar of the urban genre. Yesterday his musical project in reggaeton was validated again, 40 minutes of stage show became minutes of gratitude and respect from a young man who always dreamed of being there, with the greatest, 10 songs including “Global Trend” sounded like never before in the territory that originated the birth of a genre that evolved to stay.

From the beginning of him as a singer Blessd. He always highlighted the importance of Puerto Rico for the genre and now feeling that support and backing from the people and its artists represents something very important for his musical project. Without a doubt, receiving that affection becomes an important reference to continue with your project.

The tour will continue, Tendencia Global Tour unlocks new territories: Ecuador on April 29 in Quito, the United States with 21 dates and Europe.

Along with the announcement of the tour, the release of his new single entitled “TENDENCIA GLOBAL” was announced, a song that gives his name to his tour and that currently has more than 26 million views on the YouTube platform.

This new album features world-class artists such as Puerto Rican Myke Towers and Colombian producer Ovy On The Drums. In this way it is clear that Blessd does not stop and wants to conquer the whole world.

Finally, it should be added that this tour will continue to strengthen and evolve the project of the young artist Blessd , a new step that will continue to consolidate him as an artist and his team, hand in hand with his label JM World Music / Warner Music / Cigol and his management team, Just One CLiiCK headed by its CEO Dr. Velásquez.

About BLESSD

Talent and charisma make Antioquia reggaeton singer Stiven Mesa Londoño one of the future promises of this genre. With only 22 years and a career that began recently, this singer, better known in the field as BLESSD, not only improvises and sings, but also composes his songs.

His talent, simplicity, charisma, capacity for improvisation and love for music, have him as one of the paisa promises in the world of reggaeton, a genre that has given him the opportunity to perform in different cities and events in the country, where his followers they sing the songs and motivate him to continue fighting for his dreams and one day fill stadiums in different parts of the world.

Lenny Tavárez × Anitta

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Urban music icon, Lenny Tavárez, joins forces with Brazilian sensation Anitta for the release of Que Vamo’ Hacer, a song full of powerful lyrics, chemistry, and a lot of sensuality. The song and its official music video are available for streaming today.

KRACK Deluxe is Lenny Tavárez’s latest musical work, a powerful album that has brought together Latin music stars such as Zion y Lennox, Nicky Jam, Rauw Alejandro, De la Ghetto, Justin Quiles, among others, in a brilliant urban production that will immortalize the essence of Lenny Tavárez in the reggaeton industry. In this new edition of the album are three additional songs including: La Pared 720 alongside De La Ghetto, Brray, Justin Quiles, and Randy; TBT Remix with Micro TDH, Feid, and Brytiago; and Que Vamo’ Hacer alongside Anitta.

To accompany the release of KRACK Deluxe Lenny presents Que Vamo’ Hacer with a world-class artist such as Anitta. The song can be defined as a melodious, almost romantic reggaeton, with a powerful “beat” that invites you to move your hips, produced by Ovy on the Drums himself, who had the idea of bringing both artists together in this soon to be hit.

Listen to Que Vamo’ Hacer.

Watch the video HERE.

*Featured image of Lenny Tavárez × Anitta by Alktitude.

KRACK DELUXE by Lenny Tavárez featured inside 360 MAGAZINE.

BLESSD – TENDENCIA GLOBAL

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“Tendencia Global” Available Here

Blessd, the artist who has broken the paradigms in Colombia and has become a reference of the genre across the globe presents his new single “Tendencia Global” alongside one of the urban genre’s Puerto Rican representatives, Myke Towers, a song full of energy that showcases the unique styles of each of the participating artists. A track that unites two powerhouses of the genre, Colombia and Puerto Rico, in a single production that will be heard in every corner of the planet. Parallel to this immense release, the artist announced his world tour that bears the name of the single: Tendencia Global Tour, the singer-songwriter will visit important territories such as: Peru, Ecuador, Colombia, Costa Rica, Puerto Rico, United States, Mexico and Europe.

“Tendencia Global” was born from Myke Towers’ initial interest in wanting to collaborate with the rising urban genre star, Blessd, considered by the Puerto Rican as the most relevant artist of the new school of the urban genre in Colombia. Towers, in an interview given to a well-known media outlet, which made its way around the world of reggaeton, expressed his interest in collaborating with Blessd, taken as the first step for such important collaboration in the music industry.

“A collaboration to go down in history, Puerto Rico & Colombia which will go worldwide”… mentioned Blessed.

This new single was written by Blessd, Myke Towers and Ovy On the Drums and performed by Blessd and Myke Towers. The production was carried out, in its entirety, by producer Ovy On The Drums, recognized for working with important artists such as Karol G, Nicky Jam, Becky G, Anuel AA and Piso 21 among others.

The video was shot and produced on the island of Puerto Rico, framing the beauty of the Caribbean beaches and the stunning architectural zone of old San Juan. The video combines close-up images of Blessd, Myke Towers and Ovy On The Drums sequenced throughout the video, adding to all the technical levels of the recording, further demonstrating and recreating the music of this global hit.

The video was directed by Oscar Vasquez and DEIVY P and produced by DYPA FILMS, a production company that has worked with national and international artists such as Blessd, Ryan Castro, Lyanno, Anonimus, Valentino, Dekko, Javielo, Saga White Black, Lenny Tavarez, and Justin Quiles, among others.

Blessd, along with his label JM World Music – Cigol, Warner Music Latina and his management team Just One Cliick, headed by CEO Dr. Velasquez, will continue to work on and consolidate this global music project.

About Blessd:

Talent makes Antioquian urban singer Stiven Mesa Londoño one of the future promises of the genre. With only 22 years of age and a career that began recently, this singer, better known in the music industry as BLESSD, not only improvises and sings but also composes his songs.

His simplicity, charisma, ability to improvise as well as his love for music, have positioned him as one of the promising Colombians in the world of reggaeton, a genre that has allowed him to perform in different cities and events throughout the country, where his fan base chants the songs and motivate him to continue striving for his dream of one day selling out stadiums across different cities of the world.

BLESSD “TENDENCIA GLOBAL” OFFICIAL VIDEO