Pull&Bear Announces A March 5th Launch Of
“Lu-lu Athletics Club” with LUNAY
The basketball-inspired capsule collection is the second drop of Pull&Bear’s collaboration with the Fast-Rising Latin Music Star
“Breakout Artist Lunay Showcases How Latinx Music Has Lent New Vision to Fashion”
–WWD (LUNAY Cover Feature)
The Past Week Has Also Seen LUNAY UnveilHis First Single of 2021,
“SIN ROPA” – From His Upcoming El Niño Project And Named As The Premiere Episode Performer For The Second Season Of HBO’s “Tiny Audience” Series
Pull&Bear and the singer Lunay will launch “Lu-Lu Athletics Club”, a basketball-inspired capsule collection, on Friday, March 5th. Continuing the brand’s devotion to the latest trends in music and fashion, this limited edition collection is the second drop of the collaboration with the new generation reggaeton star Lunay.
The first part was introduced in September and showed the brand’s consumers the Puerto Rican singer’s fashion vision.
This time, “Lu-Lu Athletics Club”, on which Lunay has closely collaborated, is the reflection of the archetypal basketball aesthetic of the 2000s.
The collection highlights colours such as lime green and blue and is made up of leading garments like the iconic varsity jacket, dungarees and basketball-inspired total look in blue and mesh fabric. Moreover, the “Lu-Lu” picture prints and graphics cover hoodies, short and long sleeve T-shirts, ombré T-shirt and jogging shorts twin sets and accessories.
As far as accessories go, you can also find classic basketball caps as well as wristbands, socks and trending garments like an ombré-effect lime green and blue bucket hat.
Beginning March 5th, Check out the campaign at: www.pullandbear.com
“Pull&Bear pulled out all the stops, collaborating with Reggaeton major player Lunay. The Puerto Rican artist’s stock is rapidly rising…already chock full of a slew of ‘new and breakout’ artist awards.” – Highsnobiety
“Aimed at younger audiences seeking the leading edge on trends… the collection has launched in collaboration with Latin music star Lunay” – HYPEBEAST
Pull&Bear was founded in 1991 with a clear international focus and intent to create fashion for young people who are connected to their surroundings, who avoid stereotypes and live and mix in their community. For these young people, Pull&Bear brings together the latest international trends and mixes them with street style and fashionable club influences, reinterpreting them to make comfortable, easy-to-wear garments, incorporating best practices when it comes to sustainability. Pull&Bear has evolved alongside its customers, and is always up-to-date with new technologies, social movements and the latest artistic and musical trends. The brand has a commercial network of more than 940 stores and sells online in more than 140 markets via www.pullandbear.com.
ABOUT THE INDITEX GROUP
Pull&Bear is part of the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), one of the world’s largest fashion retailers with more than 7,300 stores in 96 markets, 50 of them with integrated platforms across physical and online stores, and global online stores reaching over 200 markets.
While a large number of new Latin music artists are looking to continue the surge in global success of Reggaeton, Latin Trap and other Rhythmic music styles in Spanish, it has become clearly evident that Puerto Rico’s dynamic, still only 20, musical “wunderkind” (RS), LUNAY is the genre’s undisputed new generation superstar. After bursting into the playlists and video streams of fans across the world with “Soltera” and it’s soon to follow, and widely regarded ‘Song of Summer’ remix with Daddy Yankee and Bad Bunny, LUNAY’s credits were quickly boasting two #1 Latin Airplay singles, a rare #1 full album debut with the 14-track ‘ÉPICO,’ and over a Billion views quickly collected on YouTube. With the support of super-producers Chris Jedi, Gaby Music, and their Star Island label, Lunay’s rapid rise has already resulted in a trophy case full of breakthrough artist award recognition including: the 2019 LATIN AMA’S “NEW ARTIST OF THE YEAR, 2019 BILLBOARD “ARTIST ON THE RISE” recognition, SPOTIFY TOP 3 “BREAKOUT ARTISTS OF YEAR, 2019 APPLE MUSIC “UP NEXT ARTIST” and FOUR PREMIOS JUVENTUD victories: “ON THE RISE ARTIST” & ”REMIX OF THE YEAR” (2019) and most recently “BREAKING THE INTERNET” & NEW GENERATION – MALE (2020). Following a few quiet months due to the Covid pandemic postponing a series of highly anticipated concert appearances, LUNAY resumed his ascent to the upper reaches of the genre with features alongside Lil Mosey and Jhay Cortez, and the standout single “Relaciones” – which Rolling Stone hailed as the week’s best new Latin music track upon its release. LUNAY’s visibility continued to grow across the Fall of 2020 with a WWD cover profile spotlighting his first fashion collaboration with Pull & Bear,” a nationally broadcast Halloween concert, and selection to Billboard’s prestigious “21 under 21” list of the music industry’s top young artists.