RUF Automobile GmbH, manufacturer and creator of bespoke sports cars that combine performance and suitability for everyday use, unveiled the RUF Rodeo Concept and the first production RUF SCR at its headquarters in Pfaffenhausen, Germany.
The Rodeo Concept was inspired by the Rodeo Drive Concours d’Elegance and its founder – and friend of RUF – Bruce Meyer, as well as by Ralph Lauren and his 2011 Western Collection and RUF enthusiast and collector Phillip Sarofim who has roots in Texas. The car features the same carbon fibre monocoque chassis as the CTR Anniversary and the SCR, but with a four-wheel drive system to tackle off-road use, larger all-terrain tires, longer-travel suspension and more. The Rodeo Concept can accommodate either a normally aspirated or turbo-charged RUF flat-six engine.
“When we began building our own automobiles it was all for the thrill of the drive,” said Estonia Ruf, marketing director of RUF Automobile GmbH. “The Rodeo Concept combines that passion for cars with the love of western culture – an appreciation I found while studying in Oklahoma, USA. This car is inspired by some of our favorite people and our love for the countryside.”
Shown alongside the Rodeo Concept was the first production RUF SCR. The SCR features a 4.0L normally aspirated flat-six engine producing 510 HP, 470 Nm of torque and weighs in at 1,250 kg. The engine is mated to a six-speed manual gearbox which gives the car the optimal mechanical feel. The car’s spoiler generates high downforce and keeps the RUF SCR stable at its top speed of 320kmh (199 mph).
In 1939, Alois Ruf Sr. first formed his company, AUTO RUF, as a general service garage. The company grew and in 1949 he added a gas station to the company complex. By 1955, Ruf Sr. recognized a need in Germany for a full-size tourist bus and challenged himself to build his own to run this as a separate business. In 1963, the company began specializing in Porsche vehicles, a direction that Alois Ruf Jr. vowed to continue when he assumed directorship of the company in 1974. In the following year, the first RUF-enhanced Porsche model made its debut. Now it is still family run by Alois and Estonia Ruf.
2022 Fisker Ocean All-Electric Luxury SUV: Exclusive Driving Footage and New Specifications Revealed·
The world’s most sustainable vehicle can be seen in action, reflecting the production-ready platform’s maturity, reliability and performance. The footage, by Fisker Inc., was directed by cinematographer Phil Arntz in association with SP Films. Ride and suspension features, aerodynamics, cooling and crash performance details revealed for the 2022 Fisker Ocean, starting at $37,499 (U.S.); flexible lease from $379/month (U.S.)
Thousands of reservations have been made worldwide via Fisker’s proprietary FLEXEE mobile app, downloadable from the App or Google Play stores, reflecting strong global momentum. The United States, Canada, Norway, Denmark, Germany, Netherlands, Switzerland, United Kingdom, France and Austria lead reservation numbers to date (listed in order of magnitude)
Fisker Inc. – creator of the world’s most emotion-stirring, sustainable electric vehicles and advanced mobility solutions – is revealing never-before-seen, exciting driving footage of the Fisker Ocean all-electric luxury SUV, reflecting the reliability, durability, driving performance and maturity of the vehicle’s platform. Select design specifications are also being released.
“We are aiming to disrupt the automotive industry by challenging all conventions, development time, manufacturing scale-up, customer ownership experience, vehicle financing and service. This is no small feat, but we truly believe we are entering a new era where customers are driving the demand for radical change. People want mobility as a service, delivered through exciting, affordable vehicles with a hassle-free experience. We have delivered the Fisker Ocean in record time: not just another show vehicle, but a drivable production-intent prototype sitting on a fully engineered and durability tested platform, with a production-ready powertrain and battery pack. The future is about delivering product value, sustainability and a unique customer experience.”
The Fisker Ocean utilizes a multi-link rear axle to simultaneously optimize both ride and handling. Unlike more simple suspension systems that sacrifice ride quality to achieve sportscar-like steering performance, the Fisker Ocean strikes a supreme balance with innovative engineering touches. The multi-link system further delivers a new level of space efficiency and class-leading interior trunk volume. In addition, the entire rear suspension is mounted on an isolated subframe – removing cabin noise and vibration. The result: superb interior comfort and refinement.
Active Aerodynamics and Cooling:
Unlike many electric vehicles, the Fisker Ocean leverages an advanced system where the amount of air directed to the cooling radiator is computer-regulated – resulting in maximized aerodynamic efficiency at any given point in time. The vehicle’s battery also operates at the optimal temperature within the most aerodynamic body, producing the highest range possible from a single charge while ensuring that the battery life is maximized. Reflecting Fisker’s confidence in the effectiveness of the system, the company is ensuring that battery life is covered as part of the FLEXEE ownership experience. · The lower front of the Ocean is designed to showcase these strikingly efficient features with a large parametric pattern that opens up toward the lower front spoiler of the vehicle.
World-Class Crash Performance:
The Fisker Ocean features a unique, industry-leading structure that protects the battery pack in the event of a side impact. Extra reinforcements have also been added to the body structure to protect passengers and the overall vehicle in the event of an impact. Intelligent materials create an SUV with the lowest possible weight, while guaranteeing the highest levels of safety and the maximum possible range. The lower side section of the Fisker Ocean merges art and functionality – with the vehicle’s sculpture wrapping around the protective side crash beams, where the lower body catches light.
Big Space. Big Screens. Big Experiences In a Compact, Agile Shape.
The Fisker Ocean experience is characterized by a sense of freedom, fun and luxury – complemented by off-road capability and superior utility. The vehicle is nimble and easy to maneuver. Comfortable, yet sporty.
At 4,640 millimeters (182.7 inches) in length, 1,930 millimeters (76 inches) in width and 1,615 millimeters (63.6 inches) in height, the all-electric luxury SUV offers a spacious environment for both front and rear passengers. With thoughtful design touches, new spaces are created for five adults to sit comfortably – even during the longest of rides. The center console offers extra space for a purse or other items below the console. Two inductive chargers for smartphones are placed right under the touch screen, which features five haptic buttons for fast, safe and intuitive responses while driving.
With 566 liters (20 cubic feet) of trunk space, the vehicle presents practicality and utility. The space increases to 708 liters (25 cubic feet) with the parcel shelf removed. The rear glass can be lowered independently to allow long items to be placed without having to open the hatch, while a rubber scuff plate, made of recycled tires, protects the loading edge.
The Fisker Ocean will come with roof rails and towing hook options. Towing capacity will be released in 2021.
The base model will feature stylishly designed 20-inch wheels, with 22-inch wheel options for an even larger presence on and off the road. The 22-inch option is pictured.
All-Terrain Driving and Power:
The Fisker Ocean will be offered in a four-wheel drive configuration on all trims except for the base model – reflecting the vehicle’s off-road capabilities. The standard four-wheel drive configuration will deliver an output of more than 225 kilowatts (more than 300 horsepower), with an ultra-high-performance version targeting zero-to -60 mph in less than three seconds (total power output to be announced in 2021).
A state-of-the-art heads-up display integrated into the windshield will be complemented by a large 16-inch center touch screen and a 9.8-inch cluster screen. From augmented reality features to haptic touch buttons and immersive digital experiences, the vehiclemoffers impressive visuals all around. Fisker is working on integratingm Karaoke mode that will display lyrics from your favorite song in the windshield without having to take your eyes of the road.
The seats are designed for optimal comfort and space, the entire interior is vegan and all the carpets are made from recycled fishing nets and plastic bottles collected from the world’s oceans.
This patented feature, inspired by the Fisker brand’s roots and passion for the Southern California coastline, lowers/slides nine glass windows/panels to open the entire cabin with one touch – creating an open-air feeling, while still maintaining a full “roll cage” safety structure around the passengers. The feature allows the rear hatch glass to drop – enabling long items to be placed through the opening without having to drive with an open tailgate. Fisker will offer this feature as an option. Details of Fisker’s full option packages will be released later this year.
Charging and Range: The Fisker Ocean features a CCS Type 2 Combo plug with 150kW charging capability – enabling the vehicle to be charged through any stations that leverage technology in line with the latest in international standards.
In North America, Fisker Ocean vehicles will be automatically recognized by Electrify America‘s charging stations – allowing for simple charging, automatic release and automatic payments. Fisker will offer a free miles package with each vehicle, allowing for a certain amount of complimentary charging. Additional details on charging packages will be shared later in 2020. The vehicle is equipped with a fully sourced, validated and tested state-of-the-art battery – with >80 kWh capacity and a range of up to 300 miles (depending on driving conditions). The exact EPA and WLT range of the vehicle will be announced closer to launch in 2021. More than 200 miles of range can be delivered from 30 minutes of charging for the Fisker Ocean (15% capacity to 80% capacity). Electrify America’s 150 kW chargers can charge capable vehicles up to 20 miles per minute.
Reservations are set at $250 (U.S.) for either the full purchase option or the flexible lease program. Full purchase option: Starting at $37,499 (U.S.) MSRP. After the U.S. federal tax credit is applied, the cost of the Fisker Ocean drops to a starting price of $29,999 (U.S.). European pricing will be adjusted according to each country’s respective import taxes, incentives and other factors. Exact pricing will be announced closer to launch. · Unprecedented flexible lease model. Reservations are now open through the Fisker mobile app on the App Store,Google Play Store, or on the Fisker Website– set at $250 (U.S.): Drivers can get behind the wheel of the Fisker Ocean starting at $379 (U.S.) per month (with $2,999 down before delivery in 2022, which includes both initiation and activation fees). Fisker will also offer a “$0 drive off” option through a fully financed $2,999 down payment for credit approved customers.
Production is projected to begin in Q4 2021, with high-volume deliveries of the Fisker Ocean targeted to ramp up in 2022. Global and localized supply chains secured across the U.S., Europe and China will result in more than 1 million vehicles – including three models – projected to be produced between 2022 and 2027.
Additional specifications will be released via Fisker’s proprietary FLEXEE app in the coming months.
For more information, or for interview inquiries, contact Fisker@GoDRIVEN360.com .
* All stated performance numbers and figures are subject to final validation by the appropriate entities. Fisker reserves the right to change any specifications.
About Fisker Inc. California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world’s most sustainable vehicles. To learn more, visit www.fiskerinc.com – and enjoy exclusive content across Fisker’s social media channels:
“It is with pleasure that today we introduce to the world an Application named Whispers; an innovative, digital House of Rolls-Royce, conceived and deployed over two years ago. Whispers is completely unique. It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients. Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
Rolls-Royce patrons are a unique subset of society – entrepreneurs, visionaries, heads of state, royalty, founders and the brightest stars of the entertainment industry. These clients are global denizens, connoisseurs, patrons of the arts, philanthropists, collectors of fine and exquisite items; individuals untethered by common constraints such as time and money.
These individuals have complete confidence in Rolls-Royce’s ability to delight and inspire them. However, due to their highly mobile international lifestyles, they have been seeking a means to have more regular personal involvement with the marque – more experiences, more access, and more immersion in the luxury world open to Rolls-Royce as the world’s leading luxury brand.
Of course, these individuals have existing access to concierge services, personal shoppers and consultants to support various aspects of their lives, but they wanted something different from Rolls-Royce – something above and beyond.
This rarefied group of individuals wanted Rolls-Royce to facilitate a coming together of the extraordinary people who make up the marque’s worldwide client fraternity. Like-minded individuals, they sought to unlock the inimitable treasures that abound within the global Rolls-Royce community and wanted to share their interests, their tastes, their products and collections and their thinking amongst each other.
This is Whispers. A digital House of Rolls-Royce, Whispers acts as an entrepôt to a world that Rolls-Royce intimately and uniquely understands – a digital gateway to a curated world of luxury.
Over two years ago, under a cloak of secrecy, Whispers was launched to a select group of globally distributed clients. A test-phase followed and after garnering a positive response, Rolls-Royce continued to evolve and adapt Whispers in close collaboration with its users. Today, Whispers is fully deployed in the United Kingdom, Europe, the Middle East and the United States, with large numbers of Rolls-Royce clients already enjoying the benefits of belonging to this exclusive group of exceptional achievers.
Membership is limited to owners of a new Rolls-Royce motor car. Whispers is indeed, the most exclusive members’ club in the world.
A Global Community of Like-minded Individuals
Through Whispers, Rolls-Royce offers, to the delight of its clients, access to an amazing and sometimes whimsical collection of luxury offerings, transformative experiences, exclusive Rolls-Royce previews, inspiring articles and thought pieces, undiscovered destinations and perhaps most importantly, the ability to securely contact and privately commune with some of the world’s greatest minds.
Whispers offers patrons the opportunity to liaise securely with fellow Rolls-Royce patrons, the Chief Executive and members of the Board of Rolls-Royce, to share ideas and networks, business opportunities and social contacts that fortify and inspire those who change the world.
An Inspiring and Sometimes Whimsical Collection of Luxury Offerings
An ever-changing collection of beguiling products has been curated to surprise, delight and intrigue. Members can create their very own bespoke experiences or products. They are invited to work with experts to design and build their own personal racetrack, or commission a personalised Monopoly set incorporating one’s own properties and assets. Need entertaining? – book a private performance by the New York Philharmonic Orchestra. Commission a beautiful portrait of your favourite pet or design your very own minaudiere.
From truffles to caviar or crafting your own Cognac, patrons can peruse and purchase a diverse and eclectic selection of luxurious products and curiosities – all on the Whispers platform, in the comfort of their own home.
Whispers provides Rolls-Royce clients access to transformative, inspiring and entertaining experiences. From backstage-access at the Grammys, front-row seats at Fashion Week, walking the red carpet at the Academy Awards, VIP previews of Art Basel, to meeting artists at Coachella, players at Wimbledon or athletes at the Olympics, Whispers unlocks a world of exclusive access.
Worldwide luxury travel experiences are offered. An expedition to Antarctica or an African Safari can be facilitated at the touch of a button. And, of course, Whispers members are invited to join Rolls-Royce at exclusive, hosted experiences, for example, an Art Weekend visiting the private collection of one of the world’s most prestigious collectors, or a weekend at the sumptuous Villa D’Este Concours D’Elegance. Members may receive an invitation to an intimate dinner on the production line at the Home of Rolls-Royce in Goodwood, England, or even a private, curated tour of luxury goods manufacturers in the capitals of global luxury. Additionally, members of the Whispers community receive exclusive world-previews of new Rolls-Royce products and offerings before they become public knowledge.
As global denizens and owners of a Rolls-Royce, the marque’s patrons are accustomed to effortless luxury travel. Now, drawing on Rolls-Royce’s global presence and unique immersion in the world of luxury travel, clients receive recommendations, via Whispers, of new or little-known but highly recommended hotels, restaurants, bars and clubs around the world – many of which are endorsed by fellow-members who have come across them on their own world travels. Assistance is available to plan itineraries and ensure the very best seat or suite is secured.
Inspiring Greatness through Evocative Thought Pieces
Whispers collates inspirational ideas and creative thinking gleaned by Rolls-Royce’s own Luxury Intelligence Unit from around the globe. Inspiring thought pieces are tailored according to the patron’s personal choices and interests. Philanthropic endeavour, sporting achievements, artistic excellence and cultural idiosyncrasies feature in editorial content designed to enlighten and inspire the reader.
Whispers is an exclusive, digital home for Rolls-Royce clients around the world. Constantly adapting and refreshing to always ensure that its content remains current, relevant and in-line with the client’s interests, Whispers draws together many of the world’s most affluent and interesting people. Private, curated, inspiring and lovely, Whispers is truly the most exclusive Members Club in the world.
On Friday evening, Rolls Royce Beverly Hills hosted the Fifth Annual Lunar New Year: Year of the Rat Celebration presented by The Beverly Hills Chamber of Commerce, Asian Business Connection Committee at the Rolls-Royce Beverly Hills Showroom.
Upon arrival, guests were ushered on to a red carpet where photographers snapped pictures for a true Hollywood experience. Stationed at the end of the showroom was a red Rolls-Royce Cullinan specially commissioned by the Rolls-Royce Beverly Hills team in honor of the Lunar New Year. Sammy Davis Jr, Dean Martin, and a Marilyn Monroe impersonators lead guests into a tented area with decorative lights, lanterns, cocktails, and light bites provided by iconic Beverly Hills restaurants including Xi’an Restaurant, Il Fornaio, Crustacean Beverly Hills, Kazan and The Grill on the Alley. The night’s entertainment was kicked off with a traditional Chinese lion dance. To celebrate the year of the rat, the entertainment focal point for the night, were the Cufflink Crooners, a quartet of singers who impersonate the iconic “Rat-Pack” complete with the aforementioned Marilyn Monroe impersonator fluttering throughout the audience. Additional entertainment for the night included performances from cultural dance troupes and martial artists. A second electrifying lion dance closed out the night’s festivities.
O’Gara Coach, established in 1976, has served Southern California for more than 43 years, with locations in Beverly Hills, San Diego, and Westlake Village. O’Gara Coach is a factory-authorized dealer for Alfa Romeo, Aston Martin, Automobil Pininfarina, Bentley, Bugatti, Genesis, Karma, Koenigsegg, Lamborghini, McLaren, Maserati, Rimac and Rolls-Royce Motor Cars. Through unparalleled performance, O’Gara Coach has become respected as one of the largest and most prestigious dealer groups in the entire world. http://www.ogaracoach.com
About Rolls-Royce Motor Cars Beverly Hills:
Rolls-Royce Beverly Hills, an O’Gara Coach Company, is dedicated to an unmatched Rolls-Royce buying experience in Beverly Hills. Rolls-Royce Beverly Hills is the number one Rolls-Royce dealership in the Western Hemisphere, with the largest offering in the country featuring bespoke models, expert factory-authorized service technicians and access to Rolls-Royce parts and accessories. Rolls-Royce Beverly Hills has the finest collection of Wraith, Phantom, Dawn, Ghost and Cullinan models.
About the Beverly Hills Chamber of Commerce:
The mission of the Beverly Hills Chamber of Commerce is to empower businesses to thrive by being an invaluable resource for optimizing connections. We serve the luxury capital of the world through marketing, advocacy, and education for the Beverly Hills business community. The Chamber – with its committees, board, councils, staff, and valuable members – works with city officials, local businesses and the community at large to promote the local economy.
The Chamber has been the voice of business in Beverly Hills since 1923. We are a membership organization comprised of more than 800 local businesses who believe in the importance of creating a solid foundation within the community. To accomplish our mission, the Chamber relies on the efforts of our members, our Board of Directors, volunteers and the generosity of companies who sponsor our events and programs.
Gucci, one of the world’s leading luxury fashion brands, has joined The Lion’s Share Fund, a unique initiative raising much-needed funds to tackle the crisis in nature, biodiversity and climate across the globe.
Led by the United Nations Development Programme (UNDP) and a coalition of businesses and UN partners, the Fund aims to raise over $100 million per year within the next five years for animal conservation, biodiversity and climate by asking brands to contribute 0.5% of their media spend every time an animal is featured in their advertisements.
Achim Steiner, UNDP Administrator, said: “This partnership with Gucci marks the continuing evolution of this innovative fund, which provides a unique opportunity for brands across all industries to join forces and help preserve and protect biodiversity across the globe. Wildlife populations are half the size they were just 50 years ago, and their habitats and ecosystems are destroyed at an unprecedented rate due to human activity. The Lion’s Share is an idea that is as innovative as it is simple – and it makes a real impact on wildlife conservation.”
Marco Bizzarri, President and CEO of Gucci, said: “The Lion’s Share Fund is an important addition to our conservation strategy. Nature and wildlife provide Gucci with inspired creation that is an integral part of our narrative through our collections and campaigns. With the increasing threats to the planet’s biodiversity, groundbreaking initiatives like The Lion’s Share Fund have the potential to be transformative by organically connecting the business community with direct action to protect our natural habitats and most threatened species.” Bizzarri continued “In a similar way, since 2018, Gucci has been totally carbon neutral across our supply chain and we offset our remaining emissions every year through REDD+, which protects critical forests and biodiversity around the world.”
Launched in September 2018, the Fund is already having an impact, providing a grant to improve critical radio systems for law enforcement officers protecting wildlife in Mozambique’s Niassa Nature Reserve and helping reduce the elephant poaching rate to zero, and providing a grant to help secure land for endangered orangutans, elephants and tigers in North Sumatra in Indonesia.
Animals appear in approximately 20 per cent of all advertisements in the world, yet despite this, animals do not always receive the support they deserve. The Lion’s Share gives brands the opportunity to take urgent and significant action and play their part in protecting our planet.
You don’t want to miss this. Bezelfest Watch Show and Reservoir Watches to Celebrate Time at Concours in the Hills in Fountain Hills, AZ.
Collectors from all over the USA come to Arizona to exhibit their rarest pieces and share their passions in the unique atmosphere of this show. Man, time, space. Innovation, engine, pilot… The luxury of freedom and power found in RESERVOIR watches, symbols of endurance and excitement.” — François Moreau, Founder & CEO. On February 8th Reservoir Watches will be exhibiting the first annual Bezelfest watch event in partnership with the “Concours in the Hills” in Fountain Hills, Arizona.
Surrounded by almost 1,000 exotic automobiles, dozens of motorcycles, and eight military and civilian helicopters, more than 25,000 visitors are expected to spend time with more than twenty watch brands that will display their watch creations during the day’s festivities. Collectors from all over the USA come to Arizona to exhibit their rarest cars and share their passions in the unique atmosphere of this show. RESERVOIR is a French watch brand entirely manufactured in Switzerland, taking its inspiration from the functionalities and the aesthetic appeal of measurement instruments of bygone days. Contemporary designs to appeal to Millenials, related to the automotive, aeronautics, or nautical lifestyles. Offering an innovative way to tell time, offering 3 complications (retrograde minutes, jumping hours, and power reserve indicator similar to a fuel gauge). With an amazing MSRP starting at $3,900 retail, this new brand is causing sensation worldwide, already sold in 20 countries with 80 points of sales.
RESERVOIR COLLECTIONS ARE INSPIRED BY CAR RACING
Collections such as the GT TOUR collection highlight the symbols of endurance and performance of its vintage cars. RESERVOIR timepieces innovate by offering a radical reading of the time based on three watch complications: a retrograde minute at 240° recalls the RPM counters, the jumping hour in the window which reminds us of the mileage counters of cars and a power reserve which reproduces the fuel gauges. Immerse in this universe of collectors of historic automobiles! The immersion will be total to fully appreciate our collections. Both the Concours in the Hills and Bezelfest are open to the public – and well worth your time. Stop by during your day in the Sonoran Desert at Fountain Park, in Fountain Hills, starting at 9 a.m. Exhibitors will be showing their watches until 6 p.m.
Image Credits: RESERVOIR SUPERCHARGED RED SPORTZONE RESERVOIR AIRFIGHT JET
Join Reservoir Watches in location 4C-199 Saturday, February 8th, 2020 10-6 pm Fountain Hills Park – Concours in the Hills 12925 N Saguaro Blvd, Fountain Hills, AZ 85268
RESERVOIR is a French watch brand entirely manufactured in Switzerland, taking its inspiration from the functionalities and the aesthetic appeal of measurement instruments of bygone days. Contemporary designs to appeal to Millenials, related to the automotive, aeronautics, or nautical lifestyles. Offering an innovative way to tell time, offering 3 complications (retrograde minutes, jumping hours, and power reserve indicator similar to a fuel gauge). With an amazing MSRP starting at $3,900 retail. This new brand is causing sensation worldwide, already sold in 20 countries with 80 point of sales.
One year after its creation, the brand was already honored last year as a Nominee in 2018 at the Grand Prix de l’Horlogerie de Genève with its “Longbridge” model in the sports category, and this year again with its new “Hydrosphere” collection in the diving watch category! BeauGeste Luxury Brands, is the exclusive Agent for Reservoir Watches in North America. Founded in 2015 by Thierry Chaunu, it is dedicated to providing white glove service to retailers in America. The name BeauGeste is inspired by the gesture of the artisans: skilled diamond jewelers, pedigreed watchmakers. It is also a tribute to the Gesture of Giving, a time-honored tradition of offering luxury products with a soul, products that are designed and crafted to pass from one generation to the next. BeauGeste Luxury Brands is the Official Exclusive Agent in North America for: BAUME & MERCIER, CHRONOSWISS, EBERHARD, KERBEDANZ, RESERVOIR Watches from Switzerland, 404PLACEVENDOME.COM Paris – BAGUÉS-MASRIERA Barcelona 1839 – LLADRÓ Porcelain Jewelry, Valencia, Spain
2019 saw The Rolls-Royce Bespoke Collective, a team of engineers, designers and craftspeople residing at the Home of Rolls-Royce in Goodwood, England, create more Bespoke motor cars than ever before in the marque’s 116 year history. Unprecedented levels of creativity, craft and imagination have brought the unique visions of the marque’s global patrons to life. Almost every one of the record 5,152 motor cars created in 2019 was respectfully tailored by this Bespoke division.
Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “I am proud to say that the craftsmen and women of Rolls-Royce Motor Cars have surpassed themselves once again in creating an array of extraordinary motor cars, tailored to the requirements of some of the most influential and discerning individuals in the world. These motor cars become unique works of art and it is an extraordinary feat when you consider that each and every single one of these unique commissions has been created on one production line at the Home of Rolls-Royce in Goodwood, West Sussex – the skills of these individuals knows no bounds.”
What follows is an overview of some of the finest examples of Bespoke design and craftsmanship completed by the luxury house throughout 2019.
THE MILLION STITCH ROLLS-ROYCE
CANVAS: PHANTOM │MEDIUM: EMBROIDERY
A Stockholm-based entrepreneur with a passion for flowers challenged the Rolls-Royce Bespoke Collective to create a car that immersed its occupants in floral decadence. The result was the ‘Rose Phantom’: a vision made with a million embroidered stitches.
The starting point was a rose bred exclusively for Rolls-Royce by Harkness Roses. The Home of Rolls-Royce in Goodwood, England is the only place in the world where this rose is grown.
The Peacock Blue exterior of the Rose Phantom is punctuated with a Charles Blue twinned-coachline that intertwines organically like the stem of a rose, combining to introduce the rose motif.
Inside, the marque’s fabled starlight headliner illuminates the floral scene, with roses interspersed with Peacock and Adonis Blue butterflies. As a centrepiece of the interior, Phantom’s Gallery is adorned by stems of embroidered roses climbing through the glass fronted fascia.
Rolls-Royce Motor Cars marked the close of 10 remarkable years of Ghost by creating a limited edition ‘Zenith Collection’. With just 50 Ghost Zeniths made, the car featured the highest levels of Bespoke ever seen in a Ghost Collection.
The Ghost Zenith drew references from 200EX, the experimental car that introduced the contemporary expression of the Ghost nameplate in 2009. This design was immortalized in a blueprint-inspired artwork, divided into 50 distinct parts, and engraved on the centre console of Ghost Zenith.
A commemorative ingot, made from the original Spirit of Ecstasy of 200EX, was set into the centre console of each of the cars. The Collection’s own Spirit of Ecstasy and clock are engraved with the Zenith name.
Inside, ambient lighting shines through perforated leather, while the rear seats feature embroidery inspired by the seat details of the original 1907 Silver Ghost. The Ghost Zenith Standard Wheelbase also features an extraordinary starlight headliner with a unique Shooting Star configuration. Light trails fire at random across the cabin roof, which consists of over 1,340 individual, hand-finished fibre-optic lights.
BAYSIDE DAWN AERO COWLING
CANVAS: DAWN │MEDIUM: AERO COWLING
Following the arrival of the Dawn Aero Cowling in 2018, Rolls-Royce Motor Cars paid tribute to the sea with the Bayside Dawn Aero Cowling. Commissioned by a customer in Yokohama, Japan, this maritime-themed Bespoke motor car paid homage to their seafaring home city.
This one-off model drew inspiration from yachts and speedboats, combining both technical and natural materials. Open-pore teak Canadel panelling, reminiscent of a yacht’s deck, is matched with cutting-edge technical fibre. The rear deck complements exterior paint and interior leather colours, evoking the blue seas and white sails associated with the finest traditions of Yokohama Bay.
CANVAS: WRAITH│MEDIUM: PAINT, EMBROIDERY
A Wraith in a rich Teal hue adopts the colours of the Arabian Sea. The interior leather colour-way is newly developed to precisely colour-match the exterior, ensuring the patron is cocooned in vibrant, luscious luxury. Contemporary architecture influences a large-scale embroidery positioned on the rear waterfall, with stitches positioned for optimum light refraction to accentuate the geometric motif.
The colourful canvas is offset with chrome controls, interior vents and speaker grilles, darkened with a PVD coating.
The Digital Soul Phantom is a study in contemporary artisanship; a fusion of human endeavour and computer-generated design. At the heart of this Carrara White with Smokey Quartz two-tone Phantom is a Gallery created by Product Designer Thorsten Franck. An individual’s characteristics are interpreted by an algorithm which translates the data into a swathe of 3D-printed stainless steel. This is then hand-polished and plated in 24-carat gold, resulting in a unique artwork that embodies jewellery, sculpture and architecture.
Gold detailing embellishes the interior of the motor car, with Gold inlays set by hand in Smoked Eucalyptus wood and gold-plated speaker grilles concluding the aesthetic.
WRAITH EAGLE VIII COLLECTION
CANVAS: WRAITH │MEDIUM: GOLD VACUUM METALIZED WOOD WITH SILVER AND COPPER INLAYS,
To mark the centenary of the first non-stop transatlantic flight by Alcock and Brown in June 1919, Rolls-Royce created 50 extraordinary Wraiths in the Wraith Eagle VIII Collection.
The story of their perilous night-time journey, propelled by Rolls-Royce Eagle VIII engines, is told using Wraith as a canvas. A unique starlight headliner with 1,183 fibre-optic lights depicts the night time sky at the time of their flight. The flight path and constellations are embroidered in brass thread and the exact moment the pair left the clouds, also illustrated in embroidery, and navigated by the stars is indicated by a red fibre-optic light.
Brass speaker covers depict the estimated 1,880-mile flight distance whilst a brass plaque engraved with Winston Churchill’s stirring quote commending the pair’s remarkable achievement adorns the driver’s door.
The Smoked Eucalyptus fascia, vacuum metalized in gold and inlaid with silver and copper, depicts a birds-eye view of the Earth at night, showing a light map of roads and homes glittering below.
CANVAS: PHANTOM │MEDIUM: STAINLESS STEEL AND GOLD INLAY, COACHLINE
The Horology Phantom is touched with elements redolent of fine timepieces. The car was inspired by a meeting of a Rolls-Royce Motor Cars designer and master horologists from La Chaux-de-Fonds in Switzerland, who convened to explore the complexities and exotic movements of contemporary luxury timepieces.
Set against a Gunmetal and Black two-tone exterior finish, a gold and silver hand-painted twin coachline incorporates an intricate watch-inspired design; the Spirit of Ecstasy is cloaked in 24-carat gold. Inside, the fascia features the largest stainless steel and gold inlay ever made for Phantom. Positioned below a multiple layered stainless-steel Gallery, the inlay depicts an abstract schematic of a watch movement. The Rolls-Royce clock, housed in the Gallery, is set in a solid silver, guilloché case.
The Pastel Collection, showcased at Pebble Beach, drew upon a palette of colours from this year’s ‘wildflower super-bloom’ on California’s Monterey Peninsula. Three unique Black Badge commissions brought new colours to the Rolls-Royce Bespoke palette, reaffirming the notion that a Rolls-Royce Black Badge need not necessarily be black.
The Ghost Black Badge featured a Light Green Solid finish, a pastel shade representing the rebirth of flora on the peninsula after years of drought and fire. The black leather interior features a striking Serenity Green splash, highlighting the technical fibre of the fascia.
The Dawn Black Badge, in Coral Solid, showcases a stunning Bespoke finish only achieved after seven coats of paint and more than nine hours of hand-polishing in the Surface Finish Centre at the Home of Rolls-Royce in Goodwood. The Coral colour carries over to the Aero Cowling, while the interior is finished in Artic White and Sunset, an illustration of northern California’s hills and valleys in bloom.
The third car is a Wraith Black Badge in Semaphore Yellow, a bright and sunny finish for the most powerful member of the Rolls-Royce family, complemented by a Selby Grey and Lemon interior.
CANVAS: WRAITH │MEDIUM: EMBROIDERY, PAINT
The Falcon Wraith features the most detailed single embroidery to ever appear in a Rolls-Royce motor car. An intricate embroidery of a Peregrine Falcon, the fastest bird in the world, is interpreted in photo-realistic detail amongst clouds on Wraith’s headlining. Consisting of nearly 250,000 stitches, the dramatic embroidery took more than one month to develop.
A unique coachline in Arctic White hints at the form of the bird’s wing, with the motif additionally embroidered between the rear seats and painted onto Wraith’s fascia.
The Arabian Gulf Phantom adopts the rich colours and historical narrative of pearl diving in the Middle East. The Turchese exterior hue is evocative of the vibrant local waters, while the Andalusian White upper two-tone recalls the purity of natural pearls, alluding to the story within. An Arctic White coachline introduces a hand-painted Nautilus shell motif that forms the basis for the car’s design.
A sculpted silk appliqué Gallery by British Artist Helen Amy Murray takes centre stage across the motor car’s fascia. Reminiscent of swelling oceans, the Turchese Gallery is punctuated by a Mother of Pearl clock.
The Nautilus shell is embroidered on Phantom’s rear doors, whilst the rear occupants may also enjoy the motif in Mother of Pearl marquetry on the picnic tables’ fascia. Once deployed, the picnic tables present a complex piece of marquetry, incorporating generously applied Mother of Pearl to the picnic table-top.
CANVAS: PHANTOM │MEDIUM: METEORITE, SPACE GRADE ALUMINIUM, GOLD PLATE
Named and crafted to celebrate the feeling of euphoric tranquillity one achieves within Phantom, this unique motor car is a curation of objects and inspirations from worlds beyond earthly bounds.
Tranquillity’s Gallery is inspired by the X-Ray coded aperture masks used on the British Skylark space rocket. The Gallery is made from stainless steel, 24-carat gold plating and space grade aluminium.
For the first time in Rolls-Royce history, meteorite has been incorporated into the interior of a car. Shavings of the Muonionalusta meteorite, which fell to earth in Kiruna, Sweden in 1906, adorn the Volume Controller, with a detailed engraving of the location and date of its discovery.
Inspired by the light and dark sides of the Moon, the interior colourway of Arctic White or Selby Grey leather integrates unique veneer combinations of gloss and satin, both with an exclusive metallic effect. Bespoke Audio speaker frets are finished in yellow gold, complementing the additional gold elements throughout the car.
A Bespoke ‘Technical’ yellow gold, vapour blasted and engraved titanium clock and engineered titanium Spirit of Ecstasy complete the aesthetic.
CULLINAN IN FUX ORANGE
CANVAS: CULLINAN │MEDIUM: PAINT
Rolls-Royce Motor Cars debuted the colourful ‘Cullinan in Fux Orange’ under the summer sun of Pebble Beach last year.
Working with the Bespoke Collective at the Home of Rolls-Royce in Goodwood, West Sussex, a North American patron, Mr. Fux, challenged designers to match the exterior colour to vibrant orange shawl that had caught his eye in South Florida. The shawl was delivered to Rolls-Royce Motor Cars where a colour-matching process began. Working together for nearly a year, the teams created a seven-layer surface, polished by hand for many hours in the Surface Finish Centre.
The interior is decked in hand-crafted Arctic White leather with contrast Orange stitching and Orange Rolls-Royce ‘RR’ headrest monograms. Arctic White is carried over to the box-grain leather fascia, steering-wheel control stems and carpets. ‘Fux Orange’ fascia veneer, rear-view mirror and lambswool floor mats complete the cabin, which showcase the exacting standards brought to bear by Rolls-Royce’s craftspeople.
Thanks to new hotel offerings, direct flights and a global focus on responsible travel, Colombia is ushering in a new era of tourism.
Colombia has been named the number one trending destination for tourism in 2020 by the United States Tour Operators Association, and the experts at True Colombia Travel and Cannúa say this is only the beginning, as new hotels, flight paths and mindsets are driving change in the country’s tourism industry.
For the latter half of the last decade, backpackers have dominated the tourism scene in Colombia – typically younger travelers with ample time yet modest budgets. According to Brian Schon, co-founder and director of True Colombia Travel, a locally-owned and led tour operator offering custom cultural, culinary and environmental tours throughout Colombia, the next five years will see incredible changes in the way travelers can experience Colombia, giving way to a different type of visitor.
“From the type of hotels being built, to the increased accessibility from North America and what’s opening up within the country, it’s really incredible to see Colombia’s tourism growth unfolding in front of our eyes,” Schon says. “The country is only just starting to realize its tourism potential when it comes to being upscale and unique, and it is on track to be a major destination this decade for discerning travelers, looking for more luxury options, quick getaways and responsible practices.”
Here are several key predictions from Colombia’s travel experts for the next few years:
Shorter Trips Packed with Punch
As airlines start to offer more direct flights to Colombia from Canada and the United States, more North Americans will take advantage of Colombia as a quick getaway location, opening up whole new realm of unexplored opportunities for northern dwellers looking for an accessible, warm-weather escape.
“In the past, most visitors came for at least 10 days, with many of them staying 2 weeks, 3 weeks, even a month – in large part because it was so complicated to get here,” says Schon. “Now we are starting to get a ton of requests for week-long trips or even 4-5 days. People are recognizing that they can pop down to Colombia the same way they would to Florida, Puerto Rico or Mexico.”
While longer trips allow travelers to see more of Colombia and get to know the culture, Schon says there is still a lot of value in a short visit.
“The beauty of Colombia is you can go from the mountains to the beach within the same day, so there are lots of options to people who are short on time, especially if they stick to a specific geographic region,” says Schon. “In Antioquia, for example, guests can spend five days paragliding, hiking on pre-hispanic trails, exploring local caves, searching for wild hippos, and liberating endangered turtles.”
“Cutting down on layovers and travel time makes a quick jaunt to Colombia a lot more accessible, and North Americans will continue to discover this.”
More Boutique Luxury Hotels in Rural Areas
Colombia has seen incredible growth in its hotel sector, moving from a hostel-focused industry to one with luxury offerings in the big city centers of Cartagena, Medellin, Bogota, and Barranquilla. But with the recent opening of the boutique retreat Cannúa – sister company of True Colombia Travel – on Dec. 1, 2019 in Antioquia, hotel development is now starting to extend to rural areas.
“The magic of Colombia really comes from our rural areas – the Andes mountain towns, the Amazon basins, the unexplored Pacific Coast,” says Santiago Giraldo, General Manager and co-founder of Cannúa. “Typically, non-backpacking travelers base themselves in city centers, as there are lots of luxury offers there, and take day trips to rural regions; now, however, they can start to enjoy that same level of luxury in some of the most beautiful pockets of the country.”
Giraldo predicts there will be a rush over the next five years to construct these types of rural, high-end retreats, allowing for people to base themselves in remote areas closer to small villages, pre-hispanic treks or rushing waterfalls – especially as there is proof this concept works.
“We’ve seen this happen before in other countries with strong tourism sectors,” Giraldo says. “People are already latching on to what Cannúa offers, just as people latched onto the eco retreats of Costa Rica and the jungle villas of Thailand and the mountain lodges of Peru – and investors are sure to start taking notice soon, too.”
Responsible Approaches to Unexplored Regions
The past few years saw areas of Colombia open up to travelers and locals alike following the country’s historic peace accord in 2016, including the jungles around Puerto Berrio and the wild Pacific Coast, but some of it went too far: the Caño Cristales, a river known as the “melted rainbow” for its vibrant, multicolored hue, became such a popular, Instagrammable site that access to the area was restricted from visitor traffic in 2017 to give the overloaded ecosystem a break.
With international travelers concerned with their environmental and cultural impact more than ever before, the next five years of travel in Colombia will see stakeholders in the tourism and hospitality industry focus on responsible growth.
“There’s a lot of potential for tourism to make a positive impact in these former ‘no-go zones,’ but it’s important that it’s developed in the right way,” Schon says. “We want to help make sure these communities are directly benefiting from opportunities created by tourism, and the ecosystems of Colombia – the second-most biodiverse country in the world – are protected.”
In an effort to ensure these newly accessible regions do not become exploited or overcrowded, True Colombia Travels partners with local communities in every region they operate within to build thoughtful experiences focused on small-group, low-impact travel.
“Our guests want to engage with nature, but they are also highly educated about the impact that travel can have on local communities and on the environment,” says Schon. “Colombian operators, especially those who see the potential for growth in these newly-accessible regions, are going to have to answer to international travelers who are focused on these issues and make responsible travel practices top-of-mind across the industry.”
For more information about True Colombia Travel’s fully-customized cultural, culinary and environmental tours in all corners of the country, visit www.truecolombiatravel.com.
About True Colombia Travel
True Colombia Travel specializes in offering fully customized cultural, culinary and environmental tours throughout the rural and urban regions of Colombia. Owned and operated by locals who are passionate about their community, the TCT team is made up of bilingual artists, nature-lovers and world travelers committed to sharing Colombia’s secrets with visitors as respectfully and responsibly as possible. Welcoming families, groups, solo travelers and adventurers of all ages, True Colombia Travel creates personalized itineraries designed to showcase the people, heritage, culture and natural treasures that makes Colombia one of the most promising destinations in the world.
Big, boujee, and imposing. Three words which are normally used to describe Cadillac SUVs. With more people buying smaller SUVs and crossovers rather than sedans, Cadillac had no choice but to roll out this new compact crossover. So, can the XT4 AWD hold its weight in this ultra-competitive market?
Let’s start with playing the shield game, ever heard of it? Try counting how many Cadillac shields you can find on the vehicle – let’s keep a count. Starting out front and center is the signature Cadillac emblem located inside, you guessed it, a shield shaped grill (2). Admittedly it looks terrific and adds the touch of luxury that Cadillac loyalists expect. Outlining the grill are full LED headlights across all trims with signature lobster claw lookin’ DRLs. Looking at the side profile, the XT4 has one of the best profiles of any compact crossover out there. It’s slightly boxy like other Cadillac crossovers and SUVs but still has curves and swooping lines like its European competitors, the Audi Q3, BMW X1/X2 and the Range Rover Evoque. All XT4s come standard with 18” wheels but 20” inch wheels are optional. Also visible from the side profile are two more logos prominent on each front fender (4). Wrap around to the back to find full LED vertical taillights wrapping around slightly to the side of the vehicle. They work well on the XT4, making it appear bigger and wider. An interesting attention to detail is the two lower trims, Luxury and Premium Luxury, come with red taillight lenses whereas the top Sport trim comes standard with clear taillight lenses to add to the sporty aesthetic. Below is a dual exit exhaust setup with a single tip for each side. Rounding off the rear is the Cadillac shield placed right above the license plate which is placed within another shield shaped cutout (6). Overall, the XT4 is a very handsome breed that exudes luxury and sportiness.
The XT4’s interior is a much-needed upgrade over the past piano black cladded plastic feel. The soft touch materials, soft leather seats (ventilated and heated) and design integrate well with the exterior design. Slide back the shade over the sunroof and watch the white leather pop – making the interior feel airy and open. This must have sunroof is unacceptably optional. The design is refreshingly modern and upscale with a minimalistic approach. Cadillac nailed the balance between on screen vs. physical buttons… there’s even a volume knob! Step into the backseat and you’ll find class leading rear leg room. It’s a six foot passenger’s dream come true. The materials get slightly worse in the rear of the cabin but not obnoxiously. The rear passengers get their own climate control zone, lined up to resemble our favorite logo (7).
Looking into the Cadillac User Experience (CUE) infotainment system, Cadillac has come a long way in intuitiveness and display quality. The system is very easy to use with either the touchscreen or the control knob like its European competitors. Climate controls have their own set of physical buttons also lined up to resemble the Cadillac shield (8). The fully integrated display is cleaner than the stuck-on tablet looks of many vehicles nowadays. Its only downside must be that the screen is slightly tilted away from the driver attracting potential glare. CUE also supports Apple CarPlay and Android Auto with one touch NFC pairing for the latter. Optional features include a head up display, digital gauge cluster, thirteen speaker Bose Centerpoint audio system, wireless phone charging, massaging front seats, and a rear view camera built into the rear view mirror that resembles a Cadillac shield (9).
Standard safety features include automatic emergency braking and rear park assist. Level up to the premium luxury trim and you get front and rear park assist, lane change alert with blind spot alert, and rear cross traffic alert. Other optional safety features include adaptive cruise control, lane keep assist with lane departure warning, automatic high beams, advanced adaptive cruise control, and enhanced automatic emergency braking. Unfortunately, Super Cruise from Cadillac is not available. XT4 follows suit with its GM siblings by alerting the driver of blind spot detections and lane departure warnings with the vibration of the driver’s seat.
Cadillac has made a name for itself in driving performance and the XT4 does not disappoint. Using a 2.0-liter turbocharged engine, the XT4 makes 237hp at 5000rpm and 258 lb/ft torque from a respectable 1500rpm. That’s 0-60 in 7.5 seconds. Not bad for the 3600lbs being carried plus a slight disadvantage due to the shape being less aerodynamic than rivals. Handling feel is good for a crossover and it rides very well on the 20-inch wheels. Stick with the 18s and expect a very comfortable and cushy ride. Go with the 20s and opt for the active sport suspension to get the best ‘drivers’ version of this vehicle. Heck you should be able to keep up with a base model Dodge Charger on a rainy day. All in all, casual drivers should have enough power and handling feel to fulfill their needs. Fuel economy is everything in today’s age and eco-goers can appreciate the fuel consumption of this one The FWD models get 24/30 city/highway while AWD models get 22/29 city/highway. The AWD system Cadillac threw at this is interesting in that it’s a dual clutch setup, enabling it to disconnect power going to the rear wheels to help fuel economy.
In a saturated market, 360 Magazine can confidently say the XT4 drives for comfort, boasts luxury, and combats rivals with dashing looks. One may argue that Cadillac has never built a crossover or SUV that truly belonged in the same conversation as major German or British players but now we have a winner. If you want a crossover that will haul your family, let others know you made it, and provides a fabulous trip experience, Cadillac will gladly sell you this one. Pricing begins at a reasonable $35,600 base. Counting nine shields on this vehicle, not including the logo on the wheels and the steering wheel (surely we missed a few), the branding imposes itself on consumers and spectators.
· Annual sales of 5,152, the highest in the marque’s 116-year history
· Sales reflect growth of 25% on 2018’s previous record of 4,107
· Significant sales growth in all regions worldwide
· Cullinan, the brand’s new SUV, makes major contribution to sales growth
· Black Badge continues to enjoy strong demand, particularly amongst younger clients
· Strong demand for Phantom, Wraith, Dawn and Ghost (in its final year of production)
· Spectacular Bespoke commissions and Collection Cars reaffirm Rolls-Royce’s status as the world’s foremost manufacturer of luxury products
· Significant new investment in manufacturing plant at the Home of Rolls-Royce at Goodwood
· 50 new jobs created to meet expanded global demand
· Record number of Apprenticeship Programme recruits in 2019
Rolls-Royce Motor Cars has delivered an historic annual sales record in 2019, with a global performance unequalled in the company’s 116-year history. A total of 5,152 cars were delivered to customers in over 50 countries around the world, an increase of 25% on the previous high set in 2018. With these historic results, Rolls-Royce continues to make a meaningful contribution to the overall performance of its shareholder, BMW Group.
Commenting on the results, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “This performance is of an altogether different magnitude to any previous year’s sales success. While we celebrate these remarkable results, we are conscious of our key promise to our customers, to keep our brand rare and exclusive. We are pleased and proud to have delivered growth of 25% in 2019. Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020. It is a ringing testament to the quality and integrity of our products, the faith and passion of our customers and, above all, the skill, dedication and determination of our exceptional team at the Home of Rolls-Royce at Goodwood and around the world and our dedicated global dealer network.”
Worldwide Sales Growth
Sales grew across all regions during the year, driven by strong customer demand for all Rolls‑Royce models. The company reported significant sales growth in every one of its key global markets. North America retained top status (around a third of global sales) followed by China and Europe (including UK). Individual countries that achieved record sales results included Russia, Singapore, Australia, Qatar and Japan. In 2019, Rolls-Royce motor cars were sold in more than 50 countries worldwide through a global network of 135 dealerships. As part of its commitment to long-term sustainable growth, Rolls‑Royce announced two new dealerships during 2019 – Rolls-Royce Motor Cars Brisbane and Rolls-Royce Motor Cars Shanghai Pudong. Development of the new Rolls-Royce Motor Cars flagship dealership in Berkeley Street, London – more than twice the size of the previous location – is underway and is due for launch in 2020.
Strong Demand for All Models
Phantom retains its rightful place as the company’s pinnacle product, with Dawn and Wraith continuing to dominate their respective sectors; strong demand was experienced for all three models during the year. Cullinan, the marque’s new SUV, successfully translated the media plaudits and public acclaim into the largest advance order book and fastest post‑launch sales growth of any Rolls-Royce model in history. In November 2019, the marque completed its dark, edgy Black Badge family with the addition of Cullinan Black Badge alongside Ghost, Dawn and Wraith variants, all of which were highly sought-after by customers seeking a more individual, rebellious expression of the Rolls‑Royce brand.
Cullinan: ‘Effortless Everywhere’ delivering on its promise
In its first full year of availability, Cullinan exceeded even the highest expectations raised by its successful launch. The world’s pre-eminent super-luxury SUV has become the fastest-selling new Rolls-Royce model in history. The fervor throughout the year around the arrival of Cullinan was matched only by the media and public sensation occasioned by the launch of Cullinan Black Badge, ‘The King of the Night’, in November. This completed the Black Badge family of unapologetic, dynamic products created for an emerging generation of super-luxury consumer; people who refuse to be defined by traditional codes of luxury, follow their own path and make their own rules.
Farewell to Ghost – But Not for Long!
2019 marked the end of Ghost production after 11 years of uninterrupted commercial and critical success. Since its launch at the Frankfurt Motor Show in 2009, Ghost has established itself as an undisputed modern classic. The most popular Rolls-Royce model of the Goodwood era, Ghost attracted a new audience of younger, often self-made, entrepreneurial customers to the Rolls-Royce brand. An extended wheelbase version was introduced in 2011 and an updated Ghost Series II was unveiled in Geneva in 2014. The last Ghost of the current generation left the Goodwood production line at the end of 2019. Ghost has been a highly successful and vitally important car for Rolls-Royce. Over its 11-year lifecycle – a truly remarkable record for any motor car – it became the biggest-selling Rolls-Royce not just of the Goodwood era, but in the entire history of the marque. The commercial success of Ghost placed Rolls-Royce in a position to scale up its production and make the massive investments that have led to it becoming the truly global brand it is today.
Ghost’s successor is due for launch in mid-2020 after five years in development. With market availability from the fourth quarter, the successor will elevate the Ghost name, and the company itself, to new heights of excellence and ambition in design, engineering, materials and driving dynamics.
Bespoke: The Jewel in the Crown of Rolls-Royce
Global demand for Rolls-Royce Bespoke reached a new peak in 2019. The Bespoke Collective at The Home of Rolls-Royce in Goodwood, West Sussex, comprises several hundred creative designers, engineers and craftspeople. These highly talented men and women take enormous pride in fulfilling unprecedented levels of customer requests for Bespoke personalisation and delivering on beautiful individual commissions such as the Rose Phantom. Undisputed global leaders in their pursuit of perfection, the Bespoke Collective captured the imagination of customers, enthusiasts, media and fans alike in 2019 with some of the most spectacular Collection Cars ever created in the history of the brand. Bespoke IS Rolls-Royce! Among the year’s Bespoke highlights was the Zenith Collector’s Edition of Rolls-Royce Ghost. Limited to just 50 examples, this masterpiece was created to mark the end of Ghost’s remarkable 11-year reign.
Wraith Eagle VIII celebrated the centenary of Alcock and Brown’s first non-stop transatlantic flight (powered by twin Rolls-Royce Eagle engines). Tranquillity Phantom, inspired by space exploration, features a unique Gallery inspired by the X-Ray coded aperture masks used on the British Skylark space rocket and, for the first time in a Rolls-Royce, incorporates meteorite as an aesthetic embellishment. New accessories added to the existing, much celebrated Bespoke offering included the exceptional Rolls-Royce Champagne Chest.
An Expanding Family
At more than 2,000 strong, with 50 nationalities represented, the workforce at the Home of Rolls-Royce is now at its largest since the opening of Rolls-Royce’s Global Centre for Luxury Manufacturing Excellence, in 2003. During 2020, 50 new jobs were created to meet expanded global demand.
This year’s intake of 26 new entrants on the company’s highly successful Apprenticeship Program included the first-ever Sir Ralph Robins Degree Apprenticeship candidates. Named after the ex-CEO of Rolls‑Royce plc, Sir Ralph has served as a non-executive Director of Rolls-Royce Motor Cars since its inception in 2003.
Since the launch of the Apprenticeship Program in 2006, almost 200 participants have completed a combination of hands-on practical training alongside skilled Associates and vocational training at local colleges. A number of these remarkable young men and women have gone on to hold important technical and supervisory roles within the company.
Confidence in the future
The year saw significant new investment in the manufacturing plant at the Home of Rolls-Royce at Goodwood, reaffirming both the company’s commitment to its UK operations and its buoyant outlook for the years ahead. Projects included further refinements to the already world-class manufacturing facilities, equipment and processes, to maximize efficiency and ensure the highest levels of quality as demanded by Rolls-Royce customers. A new two-story development, due for completion in the first quarter of 2020, will add more than 1,000 square meters to the ground floor Assembly Hall, and create additional first-floor office space. In closing, Mr. Müller-Ötvös said, “There is no other company like Rolls-Royce Motor Cars: we are all conscious of what a privilege it is to design, build and deliver the best car in the world for our customers. PersonalIy, I continue to feel honored and humbled to have led this great company for the past decade.”