Nic Tailor is a new custom men’s underwear brand, (customizable online), that is changing the game of the undergarment industry by setting a philanthropic standard. The brand was founded by North Carolina natives Cal Mosack and Nolan Mills, along with Audie Cooper, a former designer for Ralph Lauren, taking the lead on the creative.
The trio sought out to create underwear for men made from high quality fabric, that was uniquely fit to your measurements, alleviating any discomfort or the need to adjust due to movement. In September of last year, Nic Tailor partnered with the Prostate Cancer Foundation and Actor Peter Facinelli, for a campaign to raise awareness for prostate cancer. Images of the actor went viral, making headlines as he stripped down to nothing but a pair of Nic Tailors for the campaign; one that hits particularly close to home for the actor, and a cause he is passionate in spreading awareness for.
Nic Tailor’s efforts to raise awareness continues, with a portion of their sales being directly donated to the prostate cancer foundation. They also just introduced the Dry Fly brief for men who have battled prostate cancer.
The company explains its premise perfectly on its site: “At one time or another, most guys complain about their underwear,” it states. “It never seems to fit quite right because it’s only available in S-M-L-XL sizes. What about your weight, shape, and well, other measurements? Wouldn’t it be great if there were customized underwear? Well now, we figured, with the customizing capabilities of the internet, we could create underwear that is made to your exact size and shape.” Nic Tailor, short for “tailored knickers,” takes into consideration butt size, groin size…everything that makes people different.
“We felt there was a need for a true custom underwear product that was 100 percent made in the USA,” says Audie Cooper. “If you’re going to pay for a premium pair of underwear you should not be limited to S, M, L, or XL. Our brand is especially great for the guy who sits for long periods of time, athletes, or those guys who have large buns.”
And with prices ranging between $38 and $51, Cooper notes that customers keep coming back for more. For spring, the brand is working on a traditional boxer product versus the boxer briefs it sells now. Cooper also says he is working on developing a new fabric that will allow the brand to offer more color selection and prints.
TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY
Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.
An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery
If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.
“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.
Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.
After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.
“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”
It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.
It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.
For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.
“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”
Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.
Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.
“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”
Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.
360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.
The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.
When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.
“Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”
The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.
As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.
“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.
When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.
When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.
“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”
He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.
The Timberland team recently completed a Q&A answered bySenior Director – Product Management, Donald Desalvio. They highlighted the new American Craft Collection for this feature! Check it out below!
What inspired the new fall[AMERICAN CRAFT] premium men’s collection?
The American Craft Collection embodies generations of authentic American bootmaking. Weset outto build a collection with timeless silhouettes that are made by a socially responsible factory in Americausing global materials. The boots and shoes are created by dedicated people who understand that time, skill, and the best materials are the difference between the usual and the truly exceptional.
Who’s responsible for the overall look and feel of the newest offerings?
Timberland Men’s DesignDirector, Chris Mondelli and Senior Product Manager, Troy McErlain, workedcloselywith thefamily-ownedMunro Companyin Wynne, Arkansas,toleveragetheir legacy of craftmanship – every style in the collection is cut, stitched and assembled in their factory. The importance of the human element in the creation process was a large part of designing each style.
Where were the newest offerings manufactured?
The American Craft Collection was manufactured by the Munro Company in Wynne, Arkansas— afamily owned and operated business since 1972. They are dedicated to the craftsmanship of the product and the hands that create it.
Timberland has been a household marquee for so many since the late 1990’s, how are you repositioning to the next generation of consumers?
The next generation of consumersis always changing and evolving. That’s why atTimberland weare continually working to understand theproductsour consumers want,what is most important to them in terms of style and technology, andhow that fits in with our core values and beliefs.
Is there anything we should be on the lookout from Timberland when it comes to innovation and technology?
Timberland is constantly testing and developing new innovationstoinspire our current and future lines. One of our current innovations – Aerocore Energy System – comes to life in new styles this season like the 1978 FlyRoam Hiker and CityForce Reveal Leather Boot.
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