A$AP TYY DEBUTS NEWEST SINGLE 100 ROUNDS
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KSUBI ANNOUNCES A$AP TYY AS FACE OF THEIR FIRST GOLD JEWELRY LINE KSUBI GOLD
CAMPAIGN FEATURES SINGLE 100 ROUNDS
Rising Harlem rapper from the A$AP Mob collective, A$AP TyY unveils new single 100 Rounds, released via AWAL.
Click HERE to listen to 100 Rounds.
In tandem with the single release, A$AP TyY has been officially announced as the face of Australian streetwear brand, Ksubi’s first gold jewelry line KSUBI GOLD which launched yesterday, August 10th. In the newly formed partnership, TyY is featured prominently in the brand’s campaign imagery as well as providing the soundtrack for the official campaign video with 100 Rounds. Watch HERE.
As a longtime fan of KSUBI and a regular at their Greene Street store in NYC, the partnership was a natural fit for A$AP TyY. Working alongside Ksubi Creative Director, Brad Triffitt, the campaign visual depicts TyY in a high-octane heist of the new Ksubi Gold line, where he flexes his passion and skill for quad biking as he flees the scene through the streets of Harlem and New York City. 100 Rounds provides the perfect backing soundtrack for this thrilling chase, given its gritty sound and rebellious energy. Furthering the partnership, the 100 Rounds track artwork is designed by Triffitt to coincide with the Ksubi campaign visual.
The release of 100 Rounds follows TyY’s return to music earlier this summer with his emotive track 1990. Written and recorded during the pandemic, the track reflects on the past and present and what it feels like to have your world crumble around you and shifting focus to rebuilding. Click HERE to listen/watch.
A$AP TyY is next up out of the infamous Harlem collective and he’s bringing back grit and hard-hitting rap sounds back to New York. His previous releases have received acclaim from Hypebeast, Complex, HotNewHipHop, and more.
About A$AP TyY
A$AP TyY tells a different kind of Harlem story. His story has all of the hustling, heart, and triumph over adversity you might have come to expect from the borough, but thereߣs much more to it. He quietly grew into a diverse and dynamic presence just as proficient on an ATV as he is on the mic. In 2015, he fueled a pair of bangers O Well and Chamber Lock with the late A$AP Yams. Locking into a groove, he unleashed the 2016 Best Kept Secret mixtape followed by the 2018 Troubles of the World mixtape. He also appeared on chart-busting projects such as A$AP Mobߣs Cozy Tapes Vol. 2: Too Cozy, which bowed at #6 on the Billboard Top 200. In between, he headlined packed shows on three continents, touring the U.S., China, Singapore, the United Kingdom, and Europe. Simultaneously, he hosted an art exhibit and established himself as a style icon, delivering everything from a goggle collaboration with KidSuper to opening Shanghai Fashion Week 2019 in his first runway appearance for INXX and walking in NYFW 2019 for Woo Lee Studios. He joined forces with Milan-based designer Guntas for a line featured in the Spring 2018 Guntas collection. Along the way, he picked up acclaim from Hypebeast, Complex, HotNewHipHop, and more.