Posts tagged with "sxsw"

Paris Jackson Lighthouse photo via Nas Bogado Rogers and Cowan PMK for use by 360 Magazine

paris jackson – lighthouse

Singer, songwriter, multi-instrumentalist, actress and activist paris jackson unveiled her brand-new single entitled “lighthouse” out now via Republic Records—listen to “lighthouse” HERE. The song was produced by singer, songwriter, musician and producer Butch Walker

The single is released alongside the official music video, which was inspired by the iconic video for Nirvana‘s “Sliver.” In the video, paris pays homage with a photo of Kurt Cobain—a full circle moment to the original video. Watch the “lighthouse” video HERE.

The song channels unbridled nineties rock energy as it harnesses the power of a classic alternative dynamic with a twist of its own. paris’ hypnotic verses give way to a chantable chorus, “I can feel the lights go low, but I don’t wanna let go now, maybe if I turn around you’ll see me, and what you used to be,” before a hummable guitar solo.

On the song, paris says, “I continued to write about this same old heartbreak that wilted is about. A lot of the new songs coming out are similar stories about the same person and heartbreak. I guess I’m just exploring different feelings. wilted was a more melancholy record, and now I’m exploring more of the anger…”

paris recently lit up SXSW with her debut performance at the festival, landing looks from Billboard, The Recording Academy’s Grammy U and more. Back in 2020, she delivered her debut album, wilted, joined by collaborators Andy Hull and Robert McDowell of Manchester Orchestra. Upon arrival, it captured #1 on the iTunes US Alternative Albums Chart and incited the applause of NPR, Rolling Stone, Associated Press, Entertainment Weekly, E! News, People, NME, NYLON, Refinery29, WWD and more. Additionally, she ignited late-night television with an emotionally charged rendition of “let down” on Jimmy Kimmel LIVE!. paris remained prolific in 2021 with The Struts’ collaboration “Low Key In Love,” before sharing the lost EP as a surprise gift for her fans in early 2022. Now, paris jackson re-introduces herself with an honest and raw signature sound.

SC Art Album Sheryl via Meg McClean Corso for Universal music Group for use by 360 Magazine

Sheryl

On March 11, a full-length documentary film directed by Amy Scott, entitled Sheryl, about the singer-songwriter’s life and career will premiere at SXSW, ahead of the May 6 premiere on SHOWTIME. An intimate story of song and sacrifice, Sheryl navigates an iconic yet arduous musical career while the artist battles sexism, ageism, depression, cancer, and the price of fame, before harnessing the power of her gift.

In conjunction, UMe/Big Machine Records will release a new album called Sheryl: Music From The Feature Documentary digitally and on 2CD on May 6. The release features Sheryl Crow’s biggest hits, including “If It Makes You Happy,” “Soak Up The Sun,” “All I Wanna Do, “My Favorite Mistake,” “Redemption Day,” and many more, as well as deep tracks and three newly recorded songs. To preorder Sheryl: Music From The Feature Documentary, click HERE

“I am excited for the premiere of my documentary,” said Crow. “I hope people will find strength and courage through my story. It was a journey through years and years of incredible memories, and I am proud of the beautiful documentary that Amy Scott made about my life.” 

About Sheryl Crow

Sheryl Crow is a nine-time GRAMMY award recipient and an American music icon. Her first nine studio albums have sold 35 million copies worldwide; seven charted in the Top 10, and five were certified for multi-platinum sales. Crow has been feted by a new generation of singer-songwriters who have covered her songs and talked about her influence, including Phoebe Bridgers, H.E.R, Haim, Maren Morris, Lorde, Sasami, Best Coast, and Brandi Carlile.

Dolly Parton and James Patterson via Blockchain Creative Labs for use by 360 Magazine

Dollyverse

Leading up to the eagerly awaited releases of her original novel, Run, Rose, Run, co-written with best-selling author James Patterson, and its companion album, global superstar and Rock & Roll Hall of Fame nominee Dolly Parton is partnering with FOX Entertainment’s Blockchain Creative Labs (BCL) to launch Dollyverse—an audience-centric Web3 experience, at the South by Southwest® (SXSW®) Conference and Festivals starting next week.

To promote the debut of Run, Rose, Run, Parton will make her first-ever appearance at SXSW on March 18, when she and Patterson will speak about the project at Austin City Limits Live at The Moody Theater.  Emmy and Golden Globe Award nominee Connie Britton (The White Lotus, Nashville, Friday Night Lights) will moderate the conversation with Parton and Patterson.  Immediately afterwards, she will give a live performance featuring songs from Run, Rose, Run, along with a few of her hits.  Scheduled to open for Parton and Patterson are Kovic, Callie Twisselman, Electra Mustaine, and The Brothers Moore. The entire event will be streamed live for free on “Dollyverse” by Eluvio, which also will power the “Dollyverse’s” NFT sales.

The “Dollyverse” will release an exclusive selection of official and certified Dolly NFT collectibles, including limited-edition NFTs of the Run, Rose, Run music album and a limited series of Dolly-inspired NFT artwork, for purchase during and after SXSW.  In-person attendees at Parton’s performance will be able to claim a free NFT, while fans streaming the event will be able to receive tokens authenticating their participation.

“There’s almost nothing more important to me than connecting with my fans.  And I’m almost always up for trying something new and different,” said Parton.  “I’d say releasing NFTs at my first-ever appearance at SXSW, with James Patterson by my side, definitely counts as new and different!”

“Yet again Dolly is at the top of her craft,” said Danny Nozell, Parton’s manager.  “Her goal with new music has always been to use her gifts to connect with people.  This partnership with BCL at SXSW, and the launch of ‘Dollyverse,’ provide her a totally new way to do that.”

“I am a huge Dolly Parton fan.  Who isn’t?  She is a national treasure, whose important contributions to the world transcend her incredible work as an entertainer,” said Scott Greenberg, CEO of BCL.  “Dolly is a true pioneer who brings the highest level of quality, heart and authenticity to everything she touches, which is why she’s the perfect person to introduce to the mainstream audience an easy-to-use, Web3 experience that will live stream her SXSW event and provide them the opportunity own and enjoy her music — not just a right to stream it – all designed to bring Dolly even closer to her fans.”

“Dolly Parton’s participation in SXSW 2022 fulfills one of our longtime goals and we’re absolutely ecstatic to have her involved in this year’s event in such a unique way,” said Hugh Forrest, Chief Programming Officer for SXSW.  “Beyond her legendary status in the music industry, Dolly embodies the SXSW spirit as she extends her unique brand of creativity across many verticals. Most importantly, Dolly serves as an inspirational and unifying role model for millions of fans—spanning different ages, occupations, and viewpoints–-from all over the world.”

The Greeting Committee artwork by Artwork by Maya Fuhr from Madi Florence, umusic, Capitol Music Group for use by 360 Magazine

THE GREETING COMMITTEE NEW SINGLE × VIDEO – FLOAT AWAY

Today marks the premiere of The Greeting Committee’s emotionally revealing new single “Float Away” and its equally riveting animated video. Released via Harvest Records, the Kansas City-based alt-rock band’s latest offers an up-close and unguarded look at the way depression warps our self-image. Listen to “Float Away” here, and check out the video here.

Along with today’s release, the band has revealed the September 24 release date for their second studio album Dandelion. All singles and the full album were produced by Jennifer Decilveo (MARINA, FLETCHER, Bat for Lashes)and mixed by Dave Fridmann (The Flaming Lips, Tame Impala). Pre-order Dandelion here.

Anchored by a gorgeously airy vocal performance from frontwoman Addie Sartino, “Float Away” opens on a candid piece of confession: “Glad it’s raining so I don’t have to go outside and pretend I’m happy just to be alive.” With production from Jennifer Decilveo (MARINA, FLETCHER, Bat for Lashes), the track unfolds in fuzzed-out riffs, frenetic rhythms, and incandescent textures as Sartino documents her inner turmoil with an intense level of detail. “There’s a line in the chorus that says, ‘Stale rye, once an apple’s eye,’ which is a way of saying, ‘I used to have so much potential, and now I’m sitting here frozen, and I don’t know what to do with myself,’” she notes.

After slipping into a moment of anti-nostalgia (“Haven’t felt this since/Listening to the 1975 while getting high/In somebody’s basement party”), “Float Away” closes out with another bit of personal revelation: “Treading water’s getting harder/Don’t let me fall another martyr.” But despite its undeniable melancholy, “Float Away” embodies a strangely exhilarating energy thanks to the stormy urgency of The Greeting Committee’s sound and the pure catharsis of its uncompromising honesty.

Created by illustrator/animator Kezia Gabriella, the video for “Float Away” perfectly captures the track’s whirlwind of feeling. The beautifully offbeat and brightly colorful visual follows Sartino’s avatar through a series of gently articulated emotional states – isolation, disconnection, overwhelmed confusion – and ultimately finds her rediscovering a subtle yet powerful sense of hope.

“Float Away” follows The Greeting Committee’s recent single “Can I Leave Me Too?”, which premiered last month alongside its intimate and quietly captivating video. Hailed by Clash as a “a raw portrayal of post-break-up poignance, cloaked in indie pop reverb,” “Can I Leave Me Too?” arrived as the band’s first release since appearing in Netflix’s To All the Boys: Always and Forever and contributing three of their songs to the film’s soundtrack.

About The Greeting Committee

Comprised of Addie Sartino, Brandon Yangmi, Pierce Turcotte, and Austin Fraser, The Greeting Committee have fully embraced a spirit of purposeful sharing since their formation in 2014. Founded soon after Sartino and Yangmi got their start playing open-mic nights in Kansas City, the band self-released their debut EP It’s Not All That Bad in fall 2015. The EP’s lead single “Hands Down” quickly became a breakout hit, paving the way for The Greeting Committee’s signing to Harvest Records when they were all still in high school. After making their Harvest debut with the Meeting People Is Easy EP in 2017 and releasing their debut album This Is It in 2018, the band spent much of the next few years on the road, with sold-out headline shows in major markets such as Chicago, Austin, New York, Los Angeles, and Minneapolis. To date, they’ve toured with the likes of Bombay Bicycle Club, Tennis, Hippo Campus, and Rainbow Kitten Surprise and taken the stage at leading festivals like Lollapalooza and SXSW, in addition to delivering the I’m Afraid I’m Not Angry EP in late 2019 and appearing in Netflix’s To All the Boys: Always and Forever. The band’s second album Dandelion will be out on September 24 via Harvest Records.

NoMBe image provided by Lucy Binetti and Press Here Publicity for use by 360 MAGAZINE.

NoMBe x This Is Not A Love Song

Singer, songwriter, and producer NoMBe has released the music video for “This Is Not A Love Song” off his sophomore album, CHROMATOPIA, out now via TH3RD BRAIN Records. A retrospective breakup song imagining the end of a relationship and the inability to cope, “This Is Not A Love Song” paints an exaggerated picture of NoMBe drowning in sorrow, juxtaposed by dreamy imagery of him in the afterlife. PRESS HERE to watch the video Directed By B and PRESS HERE to check out the premiere on Complex who call the track a “dreamy pop banger.”

“I love how this music video turned out for its simplicity,” shares NoMBe. “We shot in Hawaii during a really rainy period and luckily found a nice day to knock this one out. Originally we were trying to build a giant mirror out of those smaller pieces seen in the clip, but it was such an understanding we decided to make it more about the different angles and locations.”

Referred to as One To Watch by ET Canada and “one of pop’s most intriguing new faces” by Paper Magazine, NoMBe’s recently released 14-track album highlights the complexities of relationships through clever lyricism, infectious melodies, and sultry vocals – PRESS HERE to listen. Offering new perspectives as he lyrically details the internal dialogue of love using elements of pop, electronic, soul, and rock  NoMBe explores its many different hues, providing a first-hand look into his kaleidoscopic world. CHROMATOPIA features the singles “Water Into Wine,” intoxicating “Boy’s Don’t Cry,” breezy dance track “Paint California,” vulnerable ballad “Weirdo,” indie-pop bop “Heels,” and the groovy “Prototype,” which have collectively garnered over 14 million streams and received support from Rolling Stone Australia, Vulture, Hollywood Life, Wonderland, Ones To Watch, and Flood Magazine among others.

NoMBe recently spoke with the GRAMMY Museum’s Schyler O’ Neal to discuss the album  PRESS HERE to watch on COLLECTION:live.

Known for having a modern take on alternative music that is entirely his own, Noah McBeth- under the moniker NoMBe- initially garnered buzz in 2015 with his viral single, “California Girls,” paving the way for his 2018 critically acclaimed debut album They Might’ve Even Loved Me which racked up nearly 180 million Spotify streams and garnered praise from the likes of NPR, Billboard, Clash, WWD, Flaunt Magazine, and Ones To Watch. The vibrant concept album is a tribute to the women in NoMBe’s life who have shaped and impacted who he is today. They Mightve Even Loved Me single “Can’t Catch Me” (ft. New Mystics) was personally chosen by Pharrell Williams as the official theme song to his HBO documentary series OUTPOST, while the track “Drama” (ft. Big Data) was featured in EA Sports’ FIFA World Cup 2019 soundtrack.

A native of Heidelberg, Germany, NoMBe was born into a creative, multicultural family surrounded by art in a multitude of ways. Raised mostly by his grandmother as well as his godmother, R&B legend Chaka Khan, NoMBe was encouraged to pursue music early on and studied classical piano. Along with his formal training, he began experimenting with songwriting and production, sampling hip hop and electronic music, which led to his move to New York where he focused on contemporary production while playing in the subways at night. Over the last decade, NoMBe uprooted his life traveling around the country as he continued to broaden his musical knowledge and career before relocating to Hawaii.

NoMBe has garnered over 355 million global streams with placements in a variety of television shows including Shameless, Ozark, The Resident, The Mighty Ducks: Game Changers, Ballers, and more. He has also performed at Lollapalooza, Firefly Music Festival, SXSW, Outside Lands Music and Arts Festival, and Electric Forest, and received media praise from the likes of Elton JohnPharrell, Time Magazine, Entertainment Weekly, Interview Magazine, Complex, Earmilk, and more, making him an artist to watch in 2021.

SF and DL_Photo Credit Angelo Kritikos.jpg for 360 Magazine

Sam Fischer x Demi Lovato “What Other People Say”

Following the huge success of his global smash hit This City and recent project HomeworkSam Fischer has teamed up with Demi Lovato to release his new single What Other People Say  out now via RCA Records. Listen HERE.

Written by Sam before his single This City became a hit, it was a song he always knew would be a duet. Sam was blown away when Demi Lovato became the perfect person to accompany him on vocals. What Other People Say was written about feeling alone and not wanting to let people down. The pairing takes two different lives and perspectives and unites them into one message of human experience, emotion and togetherness, so they are alone with one another in the song. It is a truly special track with a powerful, moving and relatable chorus. It is the next official single release for Sam since This City.

Sam says; “What Other People Say is a confession, realizing how far away you can get from who you are in an effort to be liked. It’s about the pressures of society and how getting caught up with the wrong things can change you.”

Demi says; “This song is a reflection on what it’s like to lose who you truly are in an effort to please other people and society.  It’s why I wanted to make this song with Sam – ultimately it’s about two humans coming together to connect and find solutions to their problems.”

Alongside the announcement of the single, Sam Fischer has also shared that he has been chosen as YouTube’s first ‘Artist on the Rise’ for 2021, following previous winners Mabel, Aitch, Freya Ridings, Mahalia, Beabadoobee and Celeste.

About Sam Fischer:

Always wearing his heart on his sleeve and with sincerity in both his lyrics and conversations, Sam Fischer released his project Homework last year. This project is a cathartic body of work, acknowledging the moments in life that Sam has struggled to deal with, and how these situations have changed him for the better.

Beginning as a TikTok sensation and quickly cementing itself in hearts and heads around the world, the emotive and heartfelt This City now stands at over 350 million worldwide streams, over 2 million worldwide sales and over 50 million video views. It has been certified Platinum in the UK with a Top 20 chart position, which steadily climbed over 19 weeks, and was also nominated for ‘Song of the Year’ at the 2020 Aria Awards. It was also a top 5 UK Airplay record, receiving radio support from Radio 1, Radio 2 (B List), Capital, Virgin and Bauer; alongside TV performances on Jimmy Kimmel Live, The Late Late Show with James Corden and The Ellen DeGeneres Show.

Australian born Sam Fischer first introduced himself with his Not A Hobby EP and has garnered incredible attention through his soulful voice and heartfelt lyrics. Touring North America with his friend Lewis Capaldi, he wowed crowds with his buoyant personality and pure love and talent for song-writing. Now based in LA, he not only has received acclaim for his own work, but he continues to solidify his spot as one of the hottest current writers, having worked with global pop superstars including Ciara, Lennon Stella, Louis Tomlinson, Elle King, Jessie J, Virginia To Vegas, and many more.

About Demi Lovato:

One of the world’s most successful music artists today, GRAMMY-nominated singer Demi Lovato first broke out in 2008 with the Disney Channel film Camp Rock and its sequel Camp Rock 2: The Final Jam in 2010.  Also in 2008, she released her debut studio album Don’t Forget.  What followed was what continues to be a hit musical career, with top selling and acclaimed hit records and world tours.  She also continues to be one of the biggest names on social media with an engaged combined following of over 108 million.

On the music front, Lovato went on to release five more albums with her most recent being 2017’s Tell Me You Love Me. With this release also came the single Sorry Not Sorry, which garnered over 195 million streams and climbed to #1 on the viral charts. Other past releases include albums Confident in 2015 and 2013’s DEMI, which hit #1 on iTunes in over 50 countries around the world, as well as singles Cool for the SummerHeart AttackNeon Lights and Really Don’t Care.

Lovato kicked off 2021 with a performance in the Presidential Inauguration Committee’s “Celebrating America” special following President Biden’s inauguration. This follows notable 2020 performances with the debut of her powerhouse ballad Anyone during a stripped-down performance at the GRAMMY Awards. She also performed the National Anthem at Super Bowl LIV. Lovato’s return to the stage was followed by the release of her empowering new single and video I Love Me, as well as collaborations with fellow global superstar Sam Smith on I’m Ready and dance music star Marshmello on the timely OK Not To Be OK. Lovato will be premiering her powerful four-part documentary series from YouTube Originals and director Michael D. Ratner entitled Demi Lovato: Dancing with the Devil as SXSW, where it will open the 2021 festival.

Iration – Coastin’ At The Drive-In

Reggae-influenced alternative rock band Iration has announced three Southern California drive-in shows. The special Coastin’ At The Drive-In run comes to Anaheim on December 3rdVentura on December 4th and Del Mar (San Diego) on December 5th. The socially distanced live shows will mark the first in-person concerts the Hawaiian-bred, California based quintet has performed since the release of their latest album Coastin, which debuted at #1 on the Billboard Reggae Albums Chart upon its release this summer. Tickets for Coastin’ At The Drive-In are on sale now. One ticket is required per vehicle, with a five-passenger maximum. PRESS HERE for details and to purchase.

“We’re excited to announce that we’ll be playing 3 live drive-in shows around Southern California to bring you some last-minute vibes before the holiday season,” shares lead singer/guitarist Micah Pueschel.  

Coastin, the band’s seventh full-length studio album available via their own Three Prong Records, is a 13-song musical journey showcasing Iration’s distinct hybrid style of music blending rock and reggae with elements of pop and newly incorporated R&B, funk and jazz sounds, set against meaningful and personal lyrics that push positivity, good vibes and good feelings into the world. PRESS HERE to listen. Coastin which has been receiving high praise from critics and fans,features the singles Right Here Right Now featuring Eric Rachmany from Rebelution and Stick Figure, Move Forward, Coastin’ and Chill Out along with guest appearances from Common Kings and Eli-Mac. Coastinwas produced and co-written by David Manzoor (Lupe Fiasco, Cam, Method Man) and engineered by Will Brierre (Imagine Dragons, Chris Isaak) and features an impressive blend of song and mix engineers including Jimmy Douglass (Timbaland, Justin Timberlake, Jay-Z), Mark Needham (Fleetwood Mac, The Killers, Saint Motel), Niko Marzouca & Rob Marks (Eminem, Usher, Rebelution) and Lars Stalfors (Cold War Kids, Foster The People, Massive Attack), who helped make each song unique and fresh.

Since their formation over 15 years ago, Iration (Micah Pueschel [lead vocals/guitar], Adam Taylor [bass], Joe Dickens [drums], Cayson Peterson [keyboard/synth], Micah Brown [guitar/vocals]) has racked up more than 1 billion total streams with multiple songs featured on alternative rock radio stations across the country, including The World Famous KROQ in Los Angeles. Previous albums Hotting Up [2015] and Automatic [2013] both peaked at #1 on Billboard’s Reggae Albums Chart with Iration [2018], Double Up [2016] and Time Bomb [2010] each reaching #2 on the chart. The celebrated five-piece, known for their vivacious live performances and relentless touring, has brought their aloha spirit to festivals nationwide such as Lollapalooza, Hangout, BottleRock, SXSW, Life Is Beautiful and Outside Lands as well as special events for the San Francisco Giants, San Francisco 49ers and Bernie Sanders. In addition to their sold-out headlining shows across the country, including last summer’s massive amphitheater outing, Iration has also toured and appeared alongside Slightly Stoopid, Rebelution, Sublime With Rome, UB40, Dirty Heads and many more throughout their impressive and growing career.

Jacob Banks – Stranger

Jacob Banks, a Nigerian-born singer based out of the U.K., released a brand new song Wednesday titled “Stranger.”

The song comes with a new music video depicting the emotions of growing apart from a loved one and putting the pieces back together once it’s over. Banks sings, “Stranger, once upon a time we were the chorus.” You can see the video by clicking right here.

Sillkey co-produced the song with Banks, and the two use R&B and progressive electronic synths to build to an eruption of strings and keys.

Banks also directed and starred in the music video himself. He places himself and the female co-lead close enough to touch, but something non-physical continues to prevent them from reaching each other.

Banks is fresh off a feature on Grace Carter‘s “Blame.” He also recently covered the Alicia Keys hit “Like You’ll Never See Me Again.”

He has only ascended since his 2018 album “Village,” which cracked VIBE’s list of the 30 best albums of 2018. It It featured critically acclaimed songs like “Slow Up” and “Nostalgia.”

Already having performed at Coachella, SXSW and Lollapalooza, Banks will look to continue his massive success.

To learn more about Banks, you can click right here. You can also follow him on Twitter, Facebook and Instagram.

The Fader for 360 Magazine

The Fader – Digital FORT 2.0 × Dolby

Earlier this week, The FADER announced its line-up for their Digital FORT 2.0, with over 30 + exclusive performances from both acclaimed and emerging artists in support of several charities, including Trap Heals, the NAACP, For The Gworls, Arts & Parts, Gideon’s Army United and more.

In addition to the set times, today the FADER is excited to announce their new partnership with Dolby.  

New to Digital FORT is a short film featuring acclaimed jazz artist and producer Terrace Martin as Dolby and The FADER explore the places, the process, and the people that inspire his creative hustle. The film kicks off the “Inspired to Inspire” Artist Spotlight Talent Search.  Additionally, The FADER, in collaboration with Dolby, will host a social media talent search, encouraging artists to create and submit a performance using the free Dolby On recording app for a chance to win an Artist Spotlight interview and video premiere on The FADER, written by our award winning editorial team.  

The submission contest aims to champion creatives to use their voice by giving them a once-in-a-career opportunity to align with some of the biggest names in music. All entries must be of original material up to five minutes in length and entered through the submission form HERE. Submissions must be made using Dolby On, a free app, available HERE. Entrants are also encouraged to post their submissions to social media using the hashtag #DolbyInspiredToInspire. The entry period begins July 25th at 5:00 PM EST and ends on August 5, 2020 at 11:59 PM. The winner will be announced on TheFADER.com by August 31, 2020.  

Digital FORT 2.0 is set to take place on Saturday, July 25th, beginning at 5 PM EST, and will host a mix of performance pieces and exclusive content from both acclaimed and emerging artists.  

The broadcast will be embedded for viewing on The FADER’s website and live on The FADER’s Official YouTube Channel, with select content remaining available on VOD for one week following the event.  

“As much as we miss interacting in person with our audience and the artist community at FADER FORT and The FADER events, the response to our first Digital FORT was truly incredible,” says Jon Cohen, co-founder and co-CEO of The FADER. “It really captured the community that we have built around FADER FORT. We are honored to have a platform in FADER FORT that artists continue to want to use to showcase their talent and creativity. With Digital FORT 2.0, we have expanded our partnerships to not only elevate the quality of our production, but give our audience an even better experience.”  

Sponsors to Digital FORT 2.0 include Dolby, D’usse Cognac, and YouTube.  

Digital FORT 2.0 will also continue to hold a charitable element as a call to action, as the world continues to cope with the current musical, social, and political landscape. As the COVID-19 pandemic continues, worldwide demonstrations have shed light on police violence, racial injustice and political indifference.  

Visitors to the Digital FORT 2.0 will be encouraged to donate to Trap Heals, among others.  

Trap Heals is a creative agency and collective of artists based in South Central Los Angeles, CA and Atlanta, GA that focus on the intersection of art, culture and activism to cultivate community engagement and social equity. Through the use of visual art, brand development and creative strategy, Trap Heals has collaborated with numerous non-profits, political movements and brands to reimagine culture and community healing.  

“For an entire generation, The FADER has represented the highest levels of boundless creativity, genre-bending sonic landscapes, and awe-inspiring artistic vision, says Damon Turner, CEO and Founder of Trap Heals.  

“We at Trap Heals are honored to be a part of that vision. We believe in healing for our community through music and creativity. And with our shared visions will create an opportunity for ultimate transformation – personally, politically and artistically.”  

In addition to Trap Heals, Digital FORT 2.0 will lend its platform to a variety of organizations such as The NAACP, For The Gworls, Arts & Parts, Gideon’s Army United, and more curated by the artists of the Digital FORT 2.0 lineup.  

“Music has always had the ability to inspire and uplift during challenging times,” says Rob Stone, co-founder of The FADER. “We’re humbled by the great talent that chose not only to participate in the first Digital FORT in March, but who are open to sharing their work at a time when the music community needs it most this July.”  

D’USSE

D’USSE [dew-say] is a bold new expression of Cognac that dares the palate like never before. Born from the prestigious Chateau de Cognac, France, D’USSE blends over 200 years of tradition with the inspiration of a passionate Cellar Master who set out to create his own legacy. The result is a uniquely powerful, authentic Cognac that starts off with distinguished intensity which gives way to a pleasantly smooth, balanced finish. The D’USSE Cognac range consists of VSOP (Very Superior Old Pale) and XO (Extra Old) qualities. For more information please visit the D’USSE website.  

TRAP HEALS

Trap Heals is an Incubator and Accelerator program based in South Central Los Angeles that is focused on building the work and life skills, economic literacy, and professional development for creatives and artists who have been historically disenfranchised in order to promote community healing and economic equity.  

YouTube is a video-sharing website whose mission and vision statements have not only revolutionized entertainment but also related businesses. With over 2 Billion users worldwide, YouTube’s mission is to give everyone a voice and show them the world. In 2018, YouTube announced YouTube Giving, a fundraising platform which enables creators to raise awareness, and money, for their chosen organizations via the video platform.  

Connect with THE FADER and FADER FORT: The Fader Instagram | The Fort InstagramTwitter | Facebook | Website

More about FADER FORT Digital

Each year, Austin’s SXSW draws hundreds of thousands of visitors from across the globe – and many share the same goal: Score a pass to get into the invite only FADER FORT. Due to the spread of the worldwide pandemic, COVID-19, Austin cancelled SXSW and all other live music events followed suit. Devastated by the festival’s cancellation along with the nation on lockdown, globally renowned brand, The FADER, along with 100 musicians came together to bring FADER FORT to their fans living room with a one-time digital broadcast event. Tagged as “Your Online Music Care Package”, The FADER Fort Digital Broadcast launched as a collaborative incentive for artists and The FADER to raise money for various charities hit the hardest in the music and entertainment industries.  

Initially announced as a nine hour event, due to an overwhelming response from the music community, The FADER extended to two days, March 31 and April 1.  

The Eighteen hour broadcast event featured original performances and a mixed bag of exclusive content from both acclaimed and emerging artists. Participants included DJ Shadow, Phantogram, RMR, Co-Founder of Black Lives Matter- Patrisse Cullors, Ari Lennox, TOKiMONSTA, Childish Major and many others.  

FADER FORT’s digital debut amassed over 150 million impressions on social media and raised over $25,000 for charity. Due to popular demand and the success of The FADER Fort’s Digital Broadcast debut, The FADER announces DIGITAL FORT 2.0 in July.  

The FADER FORT has been a platform for musical discovery, often launching the careers of artists who perform at the event. In previous years, The FADER FORT has hosted surprise and scheduled performances by Drake, Cardi B, Kanye West, Diddy, Lil’ Wayne, Kendrick Lamar, A$AP Rocky, and other notable acts – often before they became household names.

Yoshi Flower releases New Song and Video

Yoshi Flower comes back with the latest track “Validation”, out now on Rock Mafia/Interscope Records. Earlier this year Paper Magazine named Yoshi Flower as one of their 100 names worth getting to know in advance. Check out the video shot in Southern California, HERE

The up-tempo, electronic/trap tune begins with Yoshi delicately singing “you’re so beautiful to me, can’t you see,” however, the song is not as sweet as his voice sounds. His lyrics debate the constant feeling we seek out more than ever in the era of social media – “validation.” Although the internet allows us to easily connect with others and access endless information, the dark side can be unsettling. Yoshi goes on to sing “I just spent a ticket on these new dress clothes, you’re not impressed though…just searching for validation…” The nostalgic visual, directed by Alex McDonnell, serves as a metaphor for how everything comes full circle. We’re all on a constant ride of wanting acceptance from one another. Yoshi ends the track the way he began, singing, “but you don’t need no validation. Baby ‘cause, you’re so beautiful to me, can’t you see.”

Last year Yoshi Flower signed to Interscope Records, released his debut mixtape titled, American Raver, toured with blackbear, Elohim, SG Lewis and opened for Dua Lipa. This year, he played his first 5-city headline tour, a string of showcases at SXSW and just last week, wrapped up a sold-out tour opening for K-Rap group, Epik High. Additionally, he released “Dirty Water,” which premiered on HYPEBEAST and led to L’Officiel calling the track a “demonstrative of Flower’s ability to transcend multiple genres of music, as he continues to elevate his eclectic sound by blending hip hop with electronic-pop, creating music that is not only of the moment but is uniquely his.” Yoshi continues to work on new music and is set to play Lollapalooza in August.

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